11 Apr TOP PROGRAMMATIC ADVERTISING STATISTICS 2025
Programmatic advertising has become the backbone of digital media buying in 2025, evolving from a niche strategy to a global standard. With automation, AI, and real-time bidding now driving the majority of ad transactions, brands are scaling campaigns faster and with more precision than ever before. This shift is not just about efficiency—it’s also transforming how audiences are segmented, targeted, and engaged across channels. From mobile to Connected TV and retail media networks, programmatic is reshaping where and how ads appear.
As third-party cookies disappear, the industry is moving toward privacy-safe identifiers and first-party data strategies. Fraud concerns and transparency demands are pushing platforms to adopt more secure, AI-driven tools. Amid this complexity, programmatic spending continues to climb year-over-year, indicating long-term confidence. Amra and Elma curates these statistics to highlight how far the industry has come and where it’s headed next.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 (Editor’s Choice)
Here are the top 10 programmatic advertising statistics for 2025, highlighting both current figures and overarching trends:
1. Global Programmatic Ad Spend to Reach $802 Billion in 2024
The global programmatic advertising market is projected to grow from $678.37 billion in 2023 to $802.34 billion in 2024, with an expected compound annual growth rate (CAGR) of 22.8% from 2024 to 2030.
2. Programmatic to Account for 90% of Global Display Ad Spend by 2026
By 2026, programmatic advertising is expected to represent 90% of global digital display ad spending, underscoring its dominance in the digital advertising landscape.
3. U.S. Programmatic Ad Spend to Surpass $270 Billion in 2025
In the United States, programmatic advertising expenditure is projected to exceed $270 billion in 2025, accounting for approximately 85% of the country’s digital ad spend.
4. Retail Media Networks (RMNs) to Exceed $30 Billion by 2026
Programmatic retail media display ad spending grew by 41.7% in 2024 and is projected to increase by another 29.3% in 2025. By 2026, RMN spending is forecasted to surpass $30 billion, representing nearly 16% of all programmatic display advertising.
5. AI Integration in Programmatic Advertising
Artificial intelligence (AI) is increasingly being integrated into programmatic advertising, automating ad buying, optimization, and placement based on demographics, behavior, and context. This trend enhances efficiency and personalization in ad campaigns.
6. Connected TV (CTV) Programmatic Ad Spend Growth
Programmatic advertising for Connected TV (CTV) continues to grow, with CTV comprising a significant portion of video advertising expenditures. In the past financial year, video advertising grew by 18.6% to $4.1 billion, with CTV accounting for 55% of this expenditure.
7. Shift from Third-Party Cookies to Alternative IDs
The industry is transitioning from third-party cookies to alternative identifiers, particularly first-party data. This shift is reshaping the digital advertising landscape, emphasizing the importance of privacy-compliant data strategies.
8. Mobile Dominates Programmatic Ad Spend
Mobile devices continue to dominate programmatic ad spend, with mobile and tablets accounting for the largest market share of 49.6% in 2023. The proliferation of smartphones and tablets has led to increased mobile internet usage, making these devices prime platforms for digital advertising.
9. Programmatic Advertising’s Share in the U.S. Display Ad Market
In 2024, 88.2% of display ads in the United States are projected to be purchased programmatically, indicating the method’s growing prevalence in the U.S. advertising market.
10. Programmatic Ad Fraud Concerns
Ad fraud remains a significant concern, with losses projected to reach $81 billion by 2024. This highlights the need for robust fraud prevention measures in programmatic advertising.
These statistics underscore the rapid growth and evolving nature of programmatic advertising in 2025, driven by technological advancements, shifts in consumer behavior, and changing regulatory landscapes.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 and Future Implications
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #1. Global Programmatic Ad Spend to Reach $802 Billion in 2024
According to Grand View Research, global programmatic advertising spend is projected to hit $802.34 billion in 2024, rising from $678.37 billion in 2023. This surge is tied to advancements in AI, automation, and real-time bidding strategies. As brands seek more efficient ways to reach niche audiences, programmatic platforms are expanding their capabilities across display, mobile, and video.
With a projected CAGR of 22.8% through 2030, this signals long-term confidence in automated ad delivery. The scalability of programmatic is also making it more appealing to small and mid-sized businesses, not just enterprise-level marketers. In the coming years, expect further expansion into newer channels like digital out-of-home (DOOH) and audio streaming.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #2. Programmatic to Account for 90% of Global Display Ad Spend by 2026
eMarketer forecasts that programmatic will represent 90% of global digital display ad spend by 2026. This reflects a nearly universal shift from manual ad buying to automated systems. Advertisers are increasingly relying on programmatic not only for scale but also for precise targeting and performance measurement. This shift puts pressure on publishers and platforms to offer cleaner, privacy-compliant data pipelines.
As programmatic becomes the default model, the competition will move from price-based to value-based — focusing on audience quality and placement context. Brands that don’t evolve toward programmatic-first strategies risk falling behind competitors with more agile campaigns.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #3. U.S. Programmatic Ad Spend to Surpass $270 Billion in 2025
BYYD reports that U.S. programmatic advertising is expected to surpass $270 billion in 2025, capturing over 85% of all digital ad spend. This growth is driven by brands doubling down on omnichannel strategies and audience-based buying. Social media, CTV, and mobile environments are major contributors to this surge.
As more consumer journeys cross multiple platforms, marketers are investing in cross-device attribution and real-time optimization. The implication for the future is clear: static media buying models will be replaced entirely by data-driven frameworks. Marketers that embrace predictive analytics and AI within their programmatic ecosystems will be better positioned for ROI growth.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #4. Retail Media Networks (RMNs) to Exceed $30 Billion by 2026
Basis Technologies reports that retail media spending through programmatic grew by 41.7% in 2024 and will grow another 29.3% in 2025. By 2026, the segment is expected to exceed $30 billion, driven by retailers monetizing their first-party shopper data. RMNs are becoming the next wave in programmatic as advertisers seek more closed-loop measurement and conversion data.
This growth benefits from shifts away from third-party cookies, prompting more brands to seek partnerships with retailers who have direct purchase data. Going forward, expect more retail players to launch self-serve programmatic ad platforms. This decentralization will expand ad access while also driving innovation in campaign personalization.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #5. AI Integration in Programmatic Advertising
Adtelligent emphasizes the growing use of artificial intelligence in automating media buying, dynamic creative optimization, and audience targeting. AI now handles many decisions traditionally managed by human traders, including bid adjustments and placement testing. The result is faster optimization and improved campaign efficiency.
As machine learning algorithms improve, expect predictive targeting and contextual intelligence to become more sophisticated. This will not only reduce wasted ad spend but also allow brands to anticipate audience behavior in near real-time. In the future, programmatic strategies will likely be built around autonomous AI systems capable of adapting without human oversight.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #6. Connected TV (CTV) Programmatic Ad Spend Growth
Insivia reports that video advertising rose by 18.6% to $4.1 billion recently, with CTV accounting for 55% of this growth. Programmatic CTV is becoming essential for brands targeting streaming-first audiences. The rise of services like Netflix and Disney+ entering ad-supported models is accelerating this trend.
CTV allows brands to serve personalized, unskippable ads during premium content consumption, leading to higher engagement. As traditional TV budgets shift toward digital, programmatic CTV will become the central method for video advertising. Future strategies will rely on deep household-level data to ensure relevancy without breaching privacy norms.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #7. Shift from Third-Party Cookies to Alternative IDs
Adtelligent also notes the shift from third-party cookies to first-party data and other privacy-compliant identity solutions. This transition is transforming how advertisers build audiences and measure performance. Brands are now investing heavily in clean rooms, hashed identifiers, and contextual targeting. The deprecation of cookies in major browsers like Chrome will force a permanent rethinking of programmatic targeting.
Those who fail to implement consent-first, privacy-safe strategies will see diminished reach and performance. Long term, expect a hybrid approach combining deterministic and probabilistic methods to define the future of identity in programmatic.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #8. Mobile Dominates Programmatic Ad Spend
Grand View Research finds that mobile and tablets accounted for nearly 50% of all programmatic spend in 2023. As smartphone penetration deepens globally, brands are tailoring campaigns to mobile-first behaviors. Interactive formats, shoppable ads, and geo-targeting are key tactics gaining popularity.
Programmatic’s ability to adjust creatives based on device usage and location gives advertisers a massive edge. This dominance is expected to continue, especially in emerging markets where mobile is often the primary internet access point. Advertisers must now design experiences that are not only mobile-responsive but mobile-native.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #9. Programmatic Advertising’s Share in the U.S. Display Ad Market
Insivia projects that 88.2% of U.S. display ads in 2024 are programmatically purchased. This confirms that traditional insertion-order models are nearly obsolete in digital advertising. Agencies are restructuring teams around programmatic tools, reducing human input and manual workflows.
This shift boosts campaign agility, enabling rapid scaling and adjustment. In the next few years, expect smaller brands to enter the programmatic space as platforms become more accessible. Additionally, partnerships between creative and media teams will intensify to ensure that automated buys still deliver storytelling impact.
TOP PROGRAMMATIC ADVERTISING STATISTICS 2025 #10. Programmatic Ad Fraud Concerns
Insivia also reports that global ad fraud losses tied to programmatic may reach $81 billion in 2024. Fraudulent impressions, click farms, and domain spoofing remain top concerns for advertisers. While advancements in fraud detection and blockchain integration offer hope, the speed of fraud innovation often outpaces protection.
This risk prompts more brands to demand transparency in their supply chain. Verification companies and demand-side platforms are expected to invest more in AI-based anomaly detection. Looking ahead, accountability and clean media buying will become not just a compliance issue but a competitive advantage.
The Future of Programmatic Advertising: Precision, Privacy, and Performance
Programmatic advertising is no longer just a trend—it’s the infrastructure powering most of the world’s digital ad strategies. As spending climbs toward the trillion-dollar mark, the emphasis has shifted from volume to value, with advertisers prioritizing relevance, timing, and transparency. The phase-out of third-party cookies and rise of AI-driven personalization mark a critical turning point in how brands build trust while driving ROI.
Channels like Connected TV, mobile, and retail media networks are expanding the programmatic footprint beyond traditional display ads. However, challenges like ad fraud and data compliance continue to push platforms to evolve rapidly. Going forward, success in programmatic will depend on how well marketers balance automation with authenticity. The most effective campaigns will be those that use technology to serve human-centered stories at the right time and place.
Brands that invest in clean data practices, contextual targeting, and creative testing will stand out in an increasingly automated landscape. As media buying becomes more decentralized, collaboration between tech teams, media strategists, and creatives will be essential. Programmatic is no longer just about buying impressions—it’s about delivering meaningful, measurable impact across every stage of the customer journey.
Sources:
- https://www.grandviewresearch.com/industry-analysis/programmatic-advertising-market-report
- https://www.emarketer.com/content/worldwide-programmatic-ad-spending-2025
- https://www.byyd.me/en/blog/2025/03/us-advertising-market-trends
- https://basis.com/blog/2025-programmatic-advertising-trends-to-know
- https://adtelligent.com/blog/ad-tech-insights/programmatic-advertising-trends
- https://www.insivia.com/programmatic-advertising-statistics
- https://adtelligent.com/blog/ad-tech-insights/programmatic-advertising-trends
- https://www.grandviewresearch.com/industry-analysis/programmatic-advertising-market-report
- https://www.insivia.com/programmatic-advertising-statistics
- https://www.insivia.com/programmatic-advertising-statistics