28 Oct BEST EXPERIENTIAL MARKETING AGENCIES IN 2023
In recent years, the field of marketing has seen a dramatic shift in focus from traditional advertising methods to experiential marketing. This new trend is based on the idea that it is no longer enough for a company to simply produce a great product or service; they must also create an immersive experience for their customers to truly stand out from the competition. Experiential marketing agencies are specialists who help companies create and execute these unique marketing campaigns.
Most experiential marketing agencies offer a full range of services, from strategy and planning to creative development and execution. They work with clients to identify the key messages they want to communicate and then develop an overall strategy for delivering those messages engagingly and effectively. Experiential marketing can also be used for any type of product or service and can be tailored to any target audience.
Some common experiential marketing tactics include event planning and production, interactive installations, street stunts, and guerrilla marketing. These agencies also often create branded content such as videos, social media campaigns, and website designs. The goal is to create an immersive experience that will make customers more likely to remember and talk about the brand long after they’ve seen or interacted with it.
The experiential marketing industry is growing rapidly, and there are now dozens of agencies around the world that specialize in this type of marketing. So, if you’re looking to boost your brand’s visibility and stand out from the competition, Amra & Elma has compiled a list of the best experiential marketing agencies to choose from in 2023.
Below is the selected list of the best experiential marketing agencies in 2023:
Location: NYC, USA
Amra & Elma is one of the best experiential marketing agencies with expertise in various marketing and experiential solutions including virtual reality, virtual events, video creation, trade shows, influencer engagements, and other services. Their founders, two prominent social media influencers with combined followings of over 2M social media users and recognized for developing a “Digital Empire” by Yahoo News and Nasdaq, are experts at building brands and scaling businesses. They are experts in assisting companies with audience growth, quantifiable and highly effective experiential marketing strategies, and ROI optimization. Some of the top media publications, including The Washington Post, Cosmopolitan, CNN, Yahoo News, Business Insider, and many more, have recognized and highlighted their work. The Financial Times named them the “Top Digital Agency,” while Forbes named them the “Epicenter of Influence.” They also help brands from a variety of sectors in developing unique brand identities that provide them with a sizable competitive edge. They also collaborate with some of the top photographers and visual artists, to create content and interactive experiences that people want to share and interact with.
- Extended Reality
- Virtual Events
- Video Production
- Live Experiences
- Trade Shows
- Virtual Reality
- Influencer Engagement
- Brand Building & Strategy
- Event Management
- Product Launches
- Content Production
- Media Buying
- Influencer Marketing Campaigns
- Public Relations
- Crisis Management
- Creative Services
- Uber Eats
- Navitas Organics
- Gourmet Nut
- Power Up Snacks
- Emmy’s Organics
- Bvlgari Hotels & Resorts
- Virgin Voyages
- W Hotels
- Kimpton Hotels
- Mandarian Oriental
- Il Makiage
- Willing Beauty
Forbes, USA Today, Nasdaq, Yahoo News, The Financial Times, Bloomberg, Business Insider, Cosmopolitan, Marie Claire, Entrepreneur, Home Business Magazine, Gloria Magazine, Huff Post, and more.
Location: LA, CA
RMNG is one of the top experiential marketing agencies that have developed distinctive marketing chances by utilizing their understanding of mobility and food trucks. They have expanded its presence to hundreds of markets in Canada and Europe in addition to serving the majority of US states. Leading international companies like Sony, Pepsi, and Walmart trust them, and they can assist numerous businesses in going mobile. Additionally, they provide mobile pop-up stores, which are simple to put up and take down.
- Mobile Experiences
- Mobile Activations
- Experiential Activations
- Doritos & Uproxx
- Impossible Foods
- White Claw
- Karma’s World
- Hearst Autos
Location: Chicago, IL
One of the leading experiential marketing agencies, NEXT/NOW is a Chicago-based, award-winning marketing business that specializes in digital exhibition and multimedia design, among other experiential solutions. Their team of more than 40 professionals from various backgrounds frequently incorporates cutting-edge technology into their immersive campaigns, such as generative art, virtual reality (VR), and extended reality (XR). They see themselves as a process-driven innovation firm focusing on experience design for forward-thinking executives seeking to influence the future significantly.
- Immersive Environments
- Brand Activations
- Emerging Technologies
- Themed Entertainment
- Experiential Activations
- Good Year
Location: Leeds, UK
Since its establishment in 2008, iMP Experiential has grown to become one of the top experiential marketing agencies that provide measurable results for their clients. This award-winning firm can assist with brand activations, experiential roadshows, and product sampling. As a full-service brand experience firm, they offer more assistance than just design and production because they also have access to promotional employees, drivers, and cars. Each member of their crew is specifically recruited for each campaign, and each of their cars may be entirely customized and modified for on-the-go product sampling.
- Researching Event Sites
- Managing Site Application & Booking
- Logistical Elements Inc. Delivery, Storage & Transportation
- Event Schedules & Campaign Planning
- Full Install & Removal of the Activation
- Site Crew
- Promo Staff
- Event Managers & Team Leaders
- Promotional Vehicles & Sampling Equipment
- Event Reports
- Ritter Sport
- Ralph Lauren
- Little Moons
- Rolls Royce
Location: London, UK
Another UK-based experiential marketing company is Backlash. Backlash, one of the greatest experiential marketing agencies in 2022, was founded as a consequence of the three founders’ growing interest in this market segment. This was done both to develop their own passion and to challenge the marketing strategies of other companies. Their website claims that regardless of the budget, their marketing expertise enables them to develop their own “Big Agency” approach to every brief. Whether brands need a pop-up store, a roadshow, or a product launch, Backlash can develop multichannel campaigns that deliver excellent results.
- Experiential Activations
- Space NK
- Fenty Beauty
- Three Mobile
- Neom Organics
- Olivia Burton
- Universal Trolls 2
- Masks for Good
- Holland & Barret
- Kendo Brands
- Fenty Beauty by Rihanna
Location: Sun Valley, CA
One of the top experiential marketing agencies, Evolve, describes itself as an event marketing activation business run by a group of experiential marketing specialists. The team at Evolve provides a wide range of marketing services, whether organizations require assistance with logistics, creating their marketing strategy, or event production. They can assist with every stage of the process because they are a full-service agency. They should be commended for putting a specific emphasis on sustainability. They will assist you in making your marketing more environmentally friendly, whether it is through sampling materials, route planning, or vehicle economy.
- Marketing Program Development
- Event Logistics And Management
- Retail Marketing Services
- Event Field Reporting & Measurement
- Mobile Tour Vehicle Management
- Event Staffing & Brand Ambassadors
- Zoa Energy
- Google Pay UK
Location: Toronto, ON
One of the top experiential marketing agencies, Fuse Create, has assembled a team of knowledgeable workers and talent to carry out quantifiable experiential marketing campaigns using provocative insights, shareable content, memorable experiences, and attention-grabbing creativity. Their strategy is centered on producing work that stands out and is beloved by brands. They have had a strong drive to cut through the noise for more than 18 years and to establish an autonomous firm where every brief, every campaign, and every employee combines common sense with wonder.
- Real-World Experiences
- Real-Life Connections
- Digital Events
- Campaign Building
- Experiential Activations
- Sleep- Eze
- Air Miles
Ad Week, Bloomberg, The Message, Strategy, Little Black Book, and others.
Location: Burlington, Canada
Swerve is one of the top experiential marketing agencies that develops and implements quantifiable experience techniques that provide measurable outcomes. Swerve, an established North American firm, uses integrated communications and marketing methods to change customer behavior. They are a full-service firm with a varied clientele from all over the world in a variety of sectors, including technology, retail, fashion, toys, and more. Through compelling narratives and innovative disruptive concepts, they bridge the gap between the brand and its target audience.
- Social Media
- Mastermind Toys
- Farm Boy
Location: Jeddah, Saudi Arabi
In the MENA area, Momentum Marketing is a renowned brand activation firm with headquarters in Jeddah, Dubai, Abu Dhabi, Doha, and others. As one of the top experiential marketing agencies, Momentum Marketing is the go-to agency for brand activation when engagement and brand building are required. By offering event management, staffing, and talent development services, they concentrate on engaging brands at events, activations, concerts, and festivals. They provide a variety of marketing services, including content production, social media campaigns, and digital marketing campaigns.
- Brand Activations
- Trade Shows
- Sampling and Sale Promoters
- Models and Hostesses
- Live Events & Exhibitions
- Trade Shows
- Mars Wrigley
- Imperial Brands
Location: NYC, USA
One of the top experiential marketing agencies, Jack Morton creates campaigns that inspire consumers to take action in favor of a brand’s cause. Their work stands out because it is created through an experience lens, and the end result is work that companies can feel profoundly and emotionally. They develop multifaceted campaigns across media with the ideal balance of content and experience, anchored in story and insight. They collaborate with non-profits, groups, or organizations that focus on social impact, consumer and corporate brand CSR teams, and more. Their broad variety of knowledge includes diversity and inclusion, the environment, and social issues.
- Brand Acts
- Brand Experiences
- Employee Experience
- Integrated Marketing
- Digital Transformation
- Experience Content
- Broadcast Design
- Exhibits & Trade Shows
- Tupac Shakur Estate
Best Experiential Marketing Agencies in 2023 – Frequently Asked Questions:
What does experiential marketing entail?
Experiential marketing is a form of marketing that engages consumers in an interactive experience with the product or brand. This type of marketing can take many different forms, such as events, activations, and social media campaigns. The goal of experiential marketing is to create a memorable experience for consumers that will encourage them to buy the product or service.
One of the most common forms of experiential marketing is event marketing. Events can be used to launch a new product or service, promote a sales event, or simply generate awareness for the brand. Events can be held in a variety of locations, such as retail stores, trade shows, or even outdoors. Some events may be hosted by the company itself, while others may be organized by marketing agencies or third-party event planners.
Activations are another common form of experiential marketing. Activations are typically smaller and more interactive than events, and they are often used to generate buzz on social media. They can be held in public places, such as malls or shopping districts, or they can be hosted in dedicated activation spaces. Activations typically involve some sort of hands-on activity or demonstration, and they are often tailored to specific demographics or interests.
What do experiential marketing agencies do?
Experiential marketing agencies are experts at creating and managing unique marketing experiences. They work with clients to create memorable brand interactions that leave a lasting impression on consumers. Experiential marketing agencies can help brands to connect with their target audiences in a more meaningful way, fostering long-term customer loyalty.
Some of the services offered by experiential marketing agencies include event planning and management, interactive marketing, and brand activation. They also often offer creative services such as graphic design, video production, and branding. Experiential marketing agencies often have a strong focus on digital marketing, using new technologies to create innovative campaigns that engage consumers.
The goal of experiential marketing is to create an emotional connection between the brand and the consumer. By providing a unique and engaging experience, brands can create memories that will stay with the customer long after the campaign has ended. Experiential marketing is an effective way to build brand awareness and drive sales growth.
How much do experiential marketing agencies charge?
The cost of experiential marketing agencies can vary widely, depending on the scope and scale of the project, the agency’s experience and capabilities, and the location or region where the work is taking place. Generally speaking, though, expect to pay anywhere from $10,000 to $250,000 or more for a top-tier experiential marketing campaign.
There are a few key considerations that will affect the price you’ll pay. The very first is the size and complexity of the project. The more people involved in a given activation, the higher the cost will be. Likewise, if your campaign requires a lot of custom fabrication or production – like building a life-size replica of the Titanic – that will also drive up the price tag.
Another factor is how experienced the agency is with executing experiential campaigns. If they have a lot of expertise in your industry or sector, they may be able to offer more targeted advice and save you money on production costs. Similarly, if you’re looking for an international campaign, the agency’s global reach will impact the final price.
Why do brands need experiential marketing?
There are many reasons why brands need experiential marketing. The most important reason is that it allows customers to experience the brand in a personal way. Customers can interact with the brand and learn what it represents. Experiential marketing also allows customers to see the brand in action. This can help customers understand what the brand represents and how it works. Another reason experiential marketing is important is that it helps build relationships with customers. Customers will be more likely to trust a brand if they have had a positive experience with it. Experiential marketing can also create excitement about a brand and help it stand out from the competition. When done correctly, experiential marketing can be very effective in building customer loyalty and increasing sales.
What are the main responsibilities of an experiential marketing agency?
An experiential marketing agency is responsible for creating and managing unique marketing experiences for its clients. This can include anything from creating a branded event to designing an interactive exhibit or even just staffing a customer activation booth. The goal is to create an experience that will engage potential customers and leave a lasting impression.
An experiential marketing agency typically starts by working with its clients to come up with a creative strategy. They will then develop the plan and execute it, making sure that all the details are taken care of. This includes everything from coordinating with vendors to managing logistics and staffing. They also need to make sure that the experience is on-brand and meets the client’s objectives.
An experiential marketing agency is a valuable asset for any company looking to create memorable marketing experiences. They can help you create engaging activations that will reach your target audience and generate leads and sales.
How to find the best experiential marketing agencies?
There are a few key things to look for when trying to find the best experiential marketing agency for your needs. First, you should consider the size of the experiential marketing agency. Experiential marketing requires a lot of manpower and resources, so an agency that is too small may not be able to handle your project.
You should also look at the experience of experiential marketing agencies. Another important consideration is the cost of working with the experiential marketing agency. Experiential marketing can be expensive, so make sure you get quotes from a few different agencies before making a decision.
Finally, you should consider the team that experiential marketing agencies will put together for your project. Will they be able to create a team that is tailored to your specific needs, or will they just use their existing team and try to fit you into their existing plan?
Once you’ve considered all of these factors, it’s time to start interviewing experiential marketing agencies. Ask them about their experience, their team, and their pricing, and make sure you get a sense of whether or not they are a good fit for your company and your budget.
How to reach out to experiential marketing agencies?
The first step in reaching out to experiential marketing agencies is to compile a list of agencies that offer experiential marketing services. Once you have a list of agencies, the next step is to research each agency and compare them against one another. Consider factors such as the experiential marketing agency’s experience, portfolio, and pricing. Once you have narrowed down your choices, reach out to the experiential marketing agencies and request proposal packets.
When reaching out to experiential marketing agencies, be sure to include the following information:
- Your name and contact information
- The name of your company or organization
- The type of event or campaign you are planning
- The target audience for your event or campaign
- The budget you have allocated for your event or campaign
- Any other pertinent information