FILM & TV
NETFLIX AND NET-A-PORTER
NETFLIX: NEXT-IN-FASHION PRESS & INFLUENCER EVENT
PRESS RELATIONS, INFLUENCER MARKETING, EVENTS
PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite the press and fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having the press and influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with the press and influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.
SOLUTION: Amra & Elma invited the press and contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further raise awareness about the new show.
STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories.
DISNEY AND MARVEL ENTERTAINMENT
DR STRANGE MOVIE PREMIERE NYC
PR, MEDIA BUYING, INFLUENCER MARKETING, SOCIAL MEDIA MANAGEMENT
CAMPAIGN OVERVIEW: Amra & Elma hosted a media and influencer event in NYC for private screening of Doctor Strange. The scope of work included everything from campaign conceptualization to execution of paid ads and PR. We organized a private event for top media journalists in the entertainment space to view the movie along with the opportunity to interview some of the cast. We collected all influencer posts about the movie for distribution and content creation to be used on social media and other press. Our work also focused on collecting press mentions and interviews and uploading them on social media.
Amra & Elma paid media campaign included running digital ads, including ads on YouTube, Instagram, Snapchat, and FB. We also worked with print media to amplify the message via publications, posters, and taxi displays.
ESSILORLUXOTTICA
LUXURY & LIFESTYLE DIGITALIZATION: CELEBRITY EVENT & INFLUENCER ACTIVATION
PROBLEM: EssilorLuxottica was relaunching and repositioning its Transitions light-adaptive lenses. Over time, the brand had become less relevant among Millennial and Gen Z consumers. To address this challenge, the company introduced new color, style, and mirror lens options designed to better align with contemporary consumer preferences and re-establish the brand’s relevance with younger audiences.
SOLUTION: Amra & Elma supported the relaunch through creative concept and design of influencer briefs, searching and vetting, and celebrity and influencer activations at branded events in New York City and Las Vegas. We sourced, contracted, and managed influencers to help reposition the brand among the new target demographic. Here the celebrity spokesperson was Christian Siriano. Using our proprietary software, Amra & Elma identified influencers, who wore prescription lenses and were geographically relevant to each event location, allowing the campaign to reach highly aligned audiences with greater authenticity and relevance.
STATS: 2M+ targeted followers, 9 influencers activated, 40 pieces of content produced across Instagram Stories and posts, and 114K estimated engagements.
WARNER BROS.
OCEAN’S 8 MOVIE CAMPAIGN
SOCIAL MEDIA MANAGEMENT, CONTENT PRODUCTION, EVENTS, INFLUENCER MARKETING, ADVERTISING
CAMPAIGN OVERVIEW: Amra & Elma devised social media strategy and managed accounts, produced high-quality social media content, hosted an event for influencers and press, and focused on running influencer-sponsored posts and buying ads on social media, including YouTube, Instagram, and Snapchat. Our work included developing social media strategy and branding guidelines, managing the content calendar for the movie premier, and more. We worked on developing social media content to be used on various social media platforms as a part of the branding strategy. Our digital marketing strategy also focused on hosting a movie event for influencers and the press, including working with top jewelry brands to dress influencers and promote the movie. We additionally run a sponsored influencer campaign with celebrity and superstar influencers.
DISNEY AND MARVEL ENTERTAINMENT
DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS MOVIE PREMIERE
ADVERTISING, INFLUENCER MARKETING
CAMPAIGN OVERVIEW: Amra & Elma hosted an influencer event for a private viewing of the movie, focused on running social media ads on YT, IG, Snapchat, and TikTok, and produced content for social media. We organized and hosted an influencer event in Los Angeles for top influencers to attend the private screening and red-carpet event for Doctor Strange in the Multiverse of Madness Movie. Our work also focused on collecting all influencer posts, media mentions, and other vital material about the movie for content creation. We devised social media and other digital content using footage generated at the event, press mentions, and influencer content.
WARNER BROS.
THE SUN IS ALSO A STAR
AD BUYING, SOCIAL MEDIA MANAGEMENT
CAMPAIGN OVERVIEW: Amra & Elma developed a social media strategy, branding guidelines, and managed a content calendar for the movie “The Sun Is Also a Star.” Also, we focused on developing social media content to be used on the different social media platforms, and on running a sponsored influencer campaign with top influencers in New York City and L.A. Our work additionally involved buying ads on social media, including YouTube, Instagram, Snapchat, and TikTok.
BROADWAY—PROCTER & GAMBLE
P&G – BROADWAY MEETS OLAY: SELLING OUT TICKETS THROUGH INFLUENCERS
INFLUENCER MARKETING, PAID SOCIAL
CHALLENGE: Olay launched a Broadway musical designed as both entertainment and a showcase for its newest skincare lines, addressing a range of skin types from oily to dry. The goal was to generate buzz, boost ticket sales, and position Olay as a modern, culturally relevant brand among urban millennials.
SOLUTION: Amra & Elma tapped into a curated mix of micro, mid-tier, and macro influencers to drive excitement before, during, and after the show. Influencers documented their skincare prep with Olay products, shared behind-the-scenes moments, and posted live reactions from the performance—seamlessly weaving the brand into the Broadway experience.
RESULTS: The campaign sold out the entire run, with audiences enthusiastically engaging even after curtain call, organically using Olay’s hashtags #OlayLive and #RoadtoGlow. Key metrics include: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement.
NETFLIX AND NET-A-PORTER
NETFLIX: NEXT-IN-FASHION PRESS & INFLUENCER EVENT
PRESS RELATIONS, INFLUENCER MARKETING, EVENTS
PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite the press and fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having the press and influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with the press and influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.
SOLUTION: Amra & Elma invited the press and contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further raise awareness about the new show.
STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories.
DISNEY AND MARVEL ENTERTAINMENT
DR STRANGE MOVIE PREMIERE NYC
PR, MEDIA BUYING, INFLUENCER MARKETING, SOCIAL MEDIA MANAGEMENT
CAMPAIGN OVERVIEW: Amra & Elma hosted a media and influencer event in NYC for private screening of Doctor Strange. The scope of work included everything from campaign conceptualization to execution of paid ads and PR. We organized a private event for top media journalists in the entertainment space to view the movie along with the opportunity to interview some of the cast. We collected all influencer posts about the movie for distribution and content creation to be used on social media and other press. Our work also focused on collecting press mentions and interviews and uploading them on social media.
Amra & Elma paid media campaign included running digital ads, including ads on YouTube, Instagram, Snapchat, and FB. We also worked with print media to amplify the message via publications, posters, and taxi displays.
WARNER BROS.
OCEAN’S 8 MOVIE CAMPAIGN
SOCIAL MEDIA MANAGEMENT, CONTENT PRODUCTION, EVENTS, INFLUENCER MARKETING, ADVERTISING
CAMPAIGN OVERVIEW: Amra & Elma devised social media strategy and managed accounts, produced high-quality social media content, hosted an event for influencers and press, and focused on running influencer-sponsored posts and buying ads on social media, including YouTube, Instagram, and Snapchat. Our work included developing social media strategy and branding guidelines, managing the content calendar for the movie premier, and more. We worked on developing social media content to be used on various social media platforms as a part of the branding strategy. Our digital marketing strategy also focused on hosting a movie event for influencers and the press, including working with top jewelry brands to dress influencers and promote the movie. We additionally run a sponsored influencer campaign with celebrity and superstar influencers.
ESSILORLUXOTTICA
LUXURY & LIFESTYLE DIGITALIZATION: CELEBRITY EVENT & INFLUENCER ACTIVATION
PROBLEM: EssilorLuxottica was relaunching and repositioning its Transitions light-adaptive lenses. Over time, the brand had become less relevant among Millennial and Gen Z consumers. To address this challenge, the company introduced new color, style, and mirror lens options designed to better align with contemporary consumer preferences and re-establish the brand’s relevance with younger audiences.
SOLUTION: Amra & Elma supported the relaunch through creative concept and design of influencer briefs, searching and vetting, and celebrity and influencer activations at branded events in New York City and Las Vegas. We sourced, contracted, and managed influencers to help reposition the brand among the new target demographic. Here the celebrity spokesperson was Christian Siriano. Using our proprietary software, Amra & Elma identified influencers, who wore prescription lenses and were geographically relevant to each event location, allowing the campaign to reach highly aligned audiences with greater authenticity and relevance.
STATS: 2M+ targeted followers, 9 influencers activated, 40 pieces of content produced across Instagram Stories and posts, and 114K estimated engagements.
DISNEY AND MARVEL ENTERTAINMENT
DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS MOVIE PREMIERE
ADVERTISING, INFLUENCER MARKETING
CAMPAIGN OVERVIEW: Amra & Elma hosted an influencer event for a private viewing of the movie, focused on running social media ads on YT, IG, Snapchat, and TikTok, and produced content for social media. We organized and hosted an influencer event in Los Angeles for top influencers to attend the private screening and red-carpet event for Doctor Strange in the Multiverse of Madness Movie. Our work also focused on collecting all influencer posts, media mentions, and other vital material about the movie for content creation. We devised social media and other digital content using footage generated at the event, press mentions, and influencer content.
THE SUN IS ALSO A STAR
CAMPAIGN SERVICES: Social Media Management & Ad Buying Campaign
CAMPAIGN OVERVIEW: Amra & Elma developed a social media strategy, branding guidelines, and managed a content calendar for the movie “The Sun is Also a Star.” We also focused on developing social media content to be used on the different social media platforms, and on running a sponsored influencer campaign with top influencers in NYC and LA. Our work additionally involved buying ads on social media, including YouTube, Instagram, Snapchat, and TikTok.
BROADWAY—PROCTER & GAMBLE
P&G – BROADWAY MEETS OLAY: SELLING OUT TICKETS THROUGH INFLUENCERS
INFLUENCER MARKETING, PAID SOCIAL
CHALLENGE: Olay launched a Broadway musical designed as both entertainment and a showcase for its newest skincare lines, addressing a range of skin types from oily to dry. The goal was to generate buzz, boost ticket sales, and position Olay as a modern, culturally relevant brand among urban millennials.
SOLUTION: Amra & Elma tapped into a curated mix of micro, mid-tier, and macro influencers to drive excitement before, during, and after the show. Influencers documented their skincare prep with Olay products, shared behind-the-scenes moments, and posted live reactions from the performance—seamlessly weaving the brand into the Broadway experience.
RESULTS: The campaign sold out the entire run, with audiences enthusiastically engaging even after curtain call, organically using Olay’s hashtags #OlayLive and #RoadtoGlow. Key metrics include: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement.