LUXURY
BVLGARI
Bvlgari Serpenti Influencer Campaign
PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.
SOLUTION: Amra & Elma was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.
STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience
NET-A-PORTER x Netflix
Net-a-porter and Netflix Influencer Event for Next-in-Fashion
PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.
SOLUTION: Amra & Elma contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.
STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories
BVLGARI HOTELS & RESORTS
Bvlgari Hotels Influencer Marketing Campaign
PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.
SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.
STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.
TRANSITION LENSES
Transition Lenses Influencer Event + Campaign
PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.
SOLUTION: We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.
STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts
PRONOVIAS
Atelier Pronovias Collection Influencer Marketing Campaign
PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.
SOLUTION: Amra & Elma contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.
STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement
ENTERPRISE
Exotic and Luxury Car Rental Influencer Marketing Campaign
PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.
SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.
STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement
HANEY
Haney Influencer Campaign
PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.
SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.
STATS (3 months): 7 influencers, 14 posts, 110K+ estimated engagement
GURNEY’S
Gurney’s Montauk Influencer PR Campaign
PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.
SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.
STATS: 2M targeted followers
IL MAKIAGE
IL Makiage Influencer Marketing Campaign
PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products.
SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.
STATS (3 months): 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists
MANDARIN ORIENTAL
Mandarin Oriental PR Campaign
PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.
SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.
STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement
SOPAR
SOPAR COLLECTION INFLUENCER PR CAMPAIGN
PROBLEM: Sopar Collection is a contemporary fashion brand founded by two fashionistas and sisters, Helena and Tamara Sopar. Helena, a top model who has worked for some of the most notable beauty and fashion brands, created Sopar in the spirit of her beautiful home island Pag, Croatia and her living quarters in New York City. Sopar Collection wanted influencers to help spread the word and showcase the pieces in New York City and on their travels.
SOLUTION: Amra & Elma had fashion and lifestyle influencers style and photograph pieces on the streets of Manhattan. The influencers also used the pieces to style looks while traveling to some of the most popular summer and winter locations around the world.
STATS:1.6M, 2 macro influencers, 6 posts
BVLGARI
Bvlgari Serpenti Influencer Campaign
PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.
SOLUTION: Amra & Elma was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. Amra & Elma developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.
STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience
NET-A-PORTER x Netflix
Net-a-porter and Netflix Influencer Event for Next-in-Fashion
PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.
SOLUTION: Amra & Elma contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.
STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories
BVLGARI HOTELS & RESORTS
Bvlgari Hotels Influencer Marketing Campaign
PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.
SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.
STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.
TRANSITION LENSES
Transition Lenses Influencer Event + Campaign
PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.
SOLUTION: We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.
STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts
PRONOVIAS
Atelier Pronovias Collection Influencer Marketing Campaign
PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.
SOLUTION: Amra & Elma contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.
STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement
ENTERPRISE
Exotic and Luxury Car Rental Influencer Marketing Campaign
PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.
SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.
STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement
HANEY
Haney Influencer Campaign
PROBLEM: Haney, a customizable luxury ready to wear brand launched on NET-A-PORTER.COM and wanted to promote their glamorous dresses via fashion influencers in the U.S. The dresses range in price from $1000 – $5000, and Haney’s creative director and founder, Mary Alice Haney, wanted to display the pieces on some of the most stylish fashion influencers in LA and NYC.
SOLUTION: Amra & Elma contracted influencers to wear Haney pieces while traveling to some of the most picturesque destinations for their summer vacations. The influencers would style the pieces to match different location settings and show the versatility of each item. The campaign included macro influencers.
STATS (3 months): 7 influencers, 14 posts, 110K+ estimated engagement
GURNEY’S
Gurney’s Montauk Influencer PR Campaign
PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.
SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.
STATS: 2M targeted followers
IL MAKIAGE
IL Makiage Influencer Marketing Campaign
PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products.
SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.
STATS (3 months): 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists
MANDARIN ORIENTAL
Mandarin Oriental PR Campaign
PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.
SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.
STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement
MANDARIN ORIENTAL
Mandarin Oriental PR Campaign
PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.
SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.
STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement
SOPAR
SOPAR COLLECTION INFLUENCER PR CAMPAIGN
PROBLEM: Sopar Collection is a contemporary fashion brand founded by two fashionistas and sisters, Helena and Tamara Sopar. Helena, a top model who has worked for some of the most notable beauty and fashion brands, created Sopar in the spirit of her beautiful home island Pag, Croatia and her living quarters in New York City. Sopar Collection wanted influencers to help spread the word and showcase the pieces in New York City and on their travels.
SOLUTION: Amra & Elma had fashion and lifestyle influencers style and photograph pieces on the streets of Manhattan. The influencers also used the pieces to style looks while traveling to some of the most popular summer and winter locations around the world.
STATS:1.6M, 2 macro influencers, 6 posts