NET-A-PORTER x NETFLIX

NET-A-PORTER X NETFLIX, EVENTS, INFLUENCER CAMPAIGNS, AMPLIFIED BY ADS

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next in Fashion show during NYFW by hosting an intimate influencer event in New York City’s West Village. The objective was to unveil the winning designs while generating social media visibility through fashion influencers and the press attending the reveal. The event also featured the show’s celebrity hosts, Tan France and Alexa Chung, who interacted with the press and the influencers and participated in photo opportunities throughout the evening.

SOLUTION: Amra & Elma contracted fashion influencers and invited press to attend the event and amplify the launch across Instagram posts and Stories. Influencer content was further amplified through paid Instagram distribution to extend reach among highly targeted audiences. Influencers captured content featuring the winning designs, runway models, and interactions with Next in Fashion hosts Tan France and Alexa Chung.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Stories

PRONOVIAS

ATELIER PRONOVIAS COLLECTION — INFLUENCERS + EVENT MANAGEMENT CAMPAIGN

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. The objective was to engage leading New York fashion influencers and have them wear Pronovias cocktail dresses while attending the unveiling of the brand’s latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to style, photograph, and share a variety of Pronovias cocktail dresses across social media. Influencers captured content while wearing the dresses at iconic New York City locations, creating aspirational lifestyle imagery aligned with the elegance of the Pronovias brand.

Content was strategically published before, during, and after the Pronovias presentation to extend visibility around the collection launch and reinforce the glamour and sophistication associated with the brand.

STATS : 6 influencers; 100+ brand post tags as a result of the campaign; 150K+ posts engagement

BVLGARI

BVLGARI SERPENTI — GLOBAL INFLUENCER + DESTINATION CAMPAIGN

PROBLEM: Bvlgari wanted to showcase its jewelry, handbags, and accessories while simultaneously promoting its new Bvlgari resorts. The objective was to position Bvlgari as a luxury lifestyle brand by having influencers experience the resorts while styling and integrating the fashion and accessories into their own personal content.

The campaign centered around six influencers from different parts of the world traveling across Bali, Dubai, and Milan, each documenting the Bvlgari lifestyle through their resort and fashion experiences.

SOLUTION: Amra & Elma contracted influencers to travel from the United States to Bali, Dubai, and Milan to style, photograph, and share Bvlgari jewelry, handbags, and accessories. Amra & Elma also collaborated with professional photographers to support the creation of editorial-style content that captured the Bvlgari lifestyle within the context of each destination.

In Dubai, we traveled into the desert to produce content for the Serpenti collection. In Milan, we produced an editorial featuring the diamond Serpenti jewelry collection while reimagining the iconic Bvlgari imagery associated with Elizabeth Taylor. The Milan editorial also incorporated Bvlgari handbags and sunglasses.

STATS: 4.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

HANEY (FOR NET-A-PORTER)

HANEY — INFLUENCER GIFTING & LOAN CAMPAIGN

PROBLEM: Haney, a customizable luxury ready-to-wear brand launched on NET-A-PORTER.COM, wanted to promote its glamorous dresses through fashion influencers across the U.S. With dresses ranging from approximately $1,000–$5,000, founder and creative director Mary Alice Haney wanted to showcase the collection on highly stylish influencers based in Los Angeles and New York City.

SOLUTION: Amra & Elma contracted macro fashion influencers to wear Haney pieces while traveling to visually striking summer destinations. Influencers styled the dresses to complement a variety of settings and occasions, highlighting the versatility and elevated aesthetic of the collection. The campaign was distributed across influencers’ social media channels to drive visibility among luxury fashion audiences.

STATS: 7 influencers; 10M targeted followers; 14 posts, 110K+ estimated engagement

NINI

NINI x VOGUE AND ELLE — FASHION & LIFESTYLE MEDIA CAMPAIGN

NESTLÉ’S ACQUA PANNA

INFLUENCER CAMPAIGN AMPLIFIED WITH ADS 

PROBLEM: Nestlé’s Acqua Panna had recently refreshed its brand with eco-friendly, sustainable bottles, updated packaging, and expanded distribution channels across the U.S. The brand wanted to support its rebranding efforts and distribution expansion by increasing awareness among U.S. consumers. Nestlé sought to engage influencers to tell the story of the brand’s origins while creating immersive experiences that would inspire authentic campaign content.

SOLUTION:  Amra & Elma partnered with influencers to showcase the Acqua Panna journey—from the sun-drenched rolling hills of Tuscany to the brand’s natural water source at Villa Panna, surrounded by 3,000 acres of protected land. A carefully selected group of VIP influencers, including photographers and celebrities, participated in the experience to develop a deeper connection with the brand and create compelling campaign content. The trip also featured a Michelin-starred chef, who curated an authentic Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

TRANSITIONS LENSES (ESSILORLUXOTTICA)

TRANSITIONS LENSES — INFLUENCER EVENT + MEDIA BUYING

PROBLEM: Following its merger with Luxottica, Essilor became the world’s largest eyewear company. The brand wanted to strengthen its social media presence and penetrate the millennial market by engaging influencers nationwide to promote the launch of Transitions Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION: Amra & Elma targeted U.S.-based influencers who wear glasses and had followings between 50K–300K. The goal of the campaign was to make Transitions more relevant within the digital space by engaging influencers who resonated with millennial audiences.

The campaign focused on activating micro and mid-tier influencers to create content featuring the new Transitions lenses. We also supported the New York launch event by bringing in our network of influencers to cover the event in real time through Instagram posts and Stories.

The campaign targeted both millennial consumers and Transitions distributors and prescription eyewear retailers, supporting both B2C and B2B marketing objectives.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

BVLGARI HOTELS & RESORTS

BVLGARI HOTELS  — INFLUENCER CAMPAIGN, PAID AMPLIFICATION 

PROBLEM: Bvlgari Hotels, known for some of the world’s most beautiful luxury properties in destinations such as Bali, Dubai, and Milan, wanted to promote its most desirable hotel locations through luxury travel influencers. The objective was to capture, through the creative lens of influencers, the brand’s distinctive design and architecture, personalized services, spa experiences, and renowned dining destinations.

SOLUTION: Amra & Elma contracted influencers specializing in luxury travel content to experience and document Bvlgari Hotels in Milan, Dubai, and Bali. Influencers captured both video and photography content, including drone footage, showcasing the interiors, architecture, amenities, and overall guest experience at each property.

The campaign was designed to create a fully immersive experience for influencers, from local cultural experiences to spa treatments and dining at the hotels’ world-renowned restaurants. We targeted multiple international demographics by selecting influencers from key regions including the United States, Brazil, Europe, and Russia.

STATS: 5M estimated impressions per location x 3 locations , around 15M estimated impressions, with influencers using InstaStories and in-feed posts to raise location awareness and experience with their audience.

MANDARIN ORIENTAL

MANDARIN ORIENTAL PR CAMPAIGN

PROBLEM: Mandarin Oriental Hotel Group, known for its award-winning luxury hotels, resorts, and residences, wanted to host luxury travel and lifestyle influencers to experience a variety of the brand’s amenities and hospitality offerings. With 45 properties across 25 countries, the group wanted to target U.S.-based influencers to visit and showcase its locations in New York City and Miami.

SOLUTION: Amra & Elma identified and sourced influencers specializing in luxury travel and lifestyle content to experience the hotels and dine at Mandarin Oriental’s renowned restaurants. The dining experiences were curated specifically for the influencers, with private chefs presenting personalized menus for the influencers and their guests.

The campaign focused on capturing elevated hospitality experiences across accommodations, dining, and luxury service offerings, which influencers shared with their audiences across social media.

STATS: 2M+ followers targeted; 12 posts; 110K+ in estimated engagement

ENTERPRISE — EXOTIC CAR COLLECTION

ENTERPRISE — INFLUENCER MARKETING

PROBLEM: Enterprise expanded its Exotic Car Collection into select locations throughout the United States and wanted to work with influencers to raise awareness around its new luxury rental offerings. The campaign aimed to target not only car enthusiasts, but also consumers seeking unique weekend travel experiences from urban markets such as New York City.

Through the Exotic Car Collection, influencers would receive “white-glove” treatment, including vehicle delivery and pickup, as well as an expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take weekend trips to the Hamptons during the spring season using Enterprise exotic vehicles. Influencers documented their experiences driving luxury cars from New York City to the Hamptons and shared the experience with their audiences across social media.

STATS: 4 influencers; 1.7M in targeted followers; 80K+ estimated engagement

LVMH’S IL MAKIAGE

RAISING AWARENESS FOR A BRAND LAUNCH, EVENT + INFLUENCER CAMPAIGNS  

PROBLEM: IL MAKIAGE, the digital-first prestige beauty brand, wanted to promote its new highly differentiated and all-encompassing e-commerce store. Their in-house team spent over two years developing a website that would link inspiration, education, trial and purchase into one stop consumer experience. They wanted to engage influencers that would share the news with their audience while also emphasizing the uniqueness of IL MAKIAGE products

SOLUTION: Amra & Elma contracted influencers to create makeup looks using IL MAKIAGE foundation and promote the abundance of the color range that the brand offers. The influencers would also communicate the ease with which consumers can use the new e-commerce website to find their perfect shade of foundation. The campaign focused on influencers also picking their favorite IL MAKIAGE products out while using the interactive e-commerce website in order to experience first hand the unique IL MAKIAGE site algorithm.

STATS: 16 Influencers, 700K+ estimated engagement, 500+ posts using #makeupformaximalists.

LUXURY BRAZILIAN FASHION LABEL

CREATIVE PRODUCTION

Scope: End-to-end creative production for an emerging Brazilian luxury fashion label’s collection launch across digital campaigns, social media, and brand positioning materials.

Execution Highlights:

• Creative Direction & Concept Development: Developed the editorial visual direction for the campaign, focusing on silhouette, structure, movement, and elevated luxury styling to reflect the sophistication and craftsmanship of the collection.
• Creative Production: Led full-scale production, including
  • Concept development
  • Model casting and talent selection
  • Hiring and management of stylists, hair, and makeup teams
  • Photographer selection and on-set direction
• Budget Management: Maintained disciplined production oversight and vendor coordination while maximizing creative output and production efficiency.
• Production Management & Post-Production: Oversaw all operational aspects of the shoot, including scheduling, workflow management, vendor coordination, image retouching, and final asset delivery.
• Output & Distribution—Delivered a complete suite of assets optimized for:
  • E-commerce
  • Social media and branding

MINERAL COSMETICS PRODUCTION

MINERAL COSMETICS, LBD  — HEALTH & BEAUTY 

Scope: End-to-end creative production for a mineral-based cosmetics line distributed through spas and e-commerce channels.

Execution Highlights:

• Objective: Create high-impact, product-focused visuals that communicate purity, skin compatibility, and premium formulation—while maintaining strong conversion performance across digital platforms.
• Creative Direction: Developed a clean, close-up visual language emphasizing skin texture, tone, and product payoff—balancing clinical clarity with editorial polish.
• Concept + Execution: Directed the shoot around precision framing and product integration—ensuring the product is central within each composition while maintaining natural, expressive beauty.
• Talent + Production:
  • Cast models aligned with sensitive-skin positioning and natural beauty standards.
  • Led full production including stylists, hair, and makeup.
  • Directed photographers and on-set execution.
• Production Management + Post Production: Oversaw all aspects of production, including scheduling, vendor coordination, and workflow. Directed post-production and retouching to maintain skin realism while enhancing visual clarity.

FIKILE

FIKILE — BRANDING & CREATIVE PRODUCTION

Scope: End-to-end studio production for FIKILE’s handbag and accessories launch across digital and e-commerce channels.

Execution Highlights:

• Brand & Creative Direction: Developed the full brand identity, including supporting elements such as logo, packaging, and dust bags to ensure a cohesive brand experience.
• Creative Production (Miami Studio) Led full-scale studio production, including
  • Concept development and shoot direction
  • Model casting and talent selection
  • Hiring and management of stylists, hair, and makeup teams
  • Photographer selection and on-set direction
• Budget & Resource Management: Maintained disciplined cost control while maximizing visual output across locations and talent.
• Production Management & Post-Production: Oversaw all operational aspects of the shoot, including scheduling, vendor coordination, and workflow management. Directed post-production, including image retouching and final asset delivery.
• Output & Distribution—Delivered a complete suite of assets optimized for:
  • E-commerce
  • Paid media campaigns
  • Social media and brand launch content

BVLGARI HOTEL & RESORT, DUBAI

BRANDING (PHYSICAL SPACE + DIGITAL)

Conceptualization and branding of furniture pieces, amenities, packaging, presentations, content development, and digital branding guidelines.

• Identifying and conceptualizing branded touchpoints throughout the hotel, including guest rooms, bathrooms, in-room services, and lobby spaces
• Development of branding guidelines for the hotel’s interior environments
• Collaborating with the lead creative director on the development, implementation, and sourcing of branded elements including trunks, beach bags, linens, toiletry bottles, branding irons, napkins, stationery, robes, and slippers
• Development of branding guidelines for hotel content production, including photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

BVLGARI HOTELS

CREATIVE SERVICES

Creative Services Campaign for Bvlgari Hotels (Milan) — Photography, Videography + Content Development

• Creative direction and conceptualization of the campaign visual identity
• Casting and coordination of models and influencers aligned with the Bvlgari Hotels brand aesthetic
• Contracting and management of stylists, hair and makeup artists, and creative production teams
• Location scouting and production planning throughout Milan
• Photography and videography production executed in collaboration with Amra & Elma creative teams
• Oversight of post-production editing and final asset development
• Development of marketing assets and visual content for social media, digital campaigns, and broader brand communications

BVLGARI HOTEL & RESORT, BALI

BRANDING (SPACE + DIGITAL)

Conceptualization and branding for the hotel, including spa amenities, packaging, presentations, content development, and digital branding guidelines.

• Identifying and conceptualizing branded touchpoints throughout the hotel, including the spa, guest rooms, bathrooms, and lobby spaces
• Collaborating with the senior designer on the development and sourcing of spa amenities, bags, scarves, beauty bottles, stationery, robes, and slippers
• Development of branding guidelines for hotel photography and videography
• Development of branding guidelines for social media
• Development of branding guidelines for influencer collaborations

MANDARIN ORIENTAL

Mandarin Oriental, PR Campaign

PR Campaign for Mandarin Oriental (Insider Magazine) — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with luxury hospitality, travel, lifestyle, and business audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the interests and coverage areas of individual journalists and publications
• Pitching the brand and story concepts to the media
• Coordinating interviews and media opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

ESSILORLUXOTTICA

ESSILORLUXOTTICA BRANDING CAMPAIGN — DESIGN & DIGITAL

Conceptualization, design, and branding for Essilor’s Transitions Lenses brand.

• Development of website branding guidelines, design systems, user interface specifications, landing pages, product pages, and blog layouts
• Organizing and directing photoshoots and video production for website and social media content
• Development of marketing materials for journalists, influencers, and distributors
• Designing custom event bags and branded mailers for campaign activations

Mandarin Oriental

MANDARIN ORIENTAL, PR CAMPAIGN

PR Campaign for Mandarin Oriental (Bloomberg) — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with luxury hospitality, travel, lifestyle, and business audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the interests and coverage areas of individual journalists and publications
• Pitching the brand and story concepts to the media
• Coordinating interviews and media opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

BVLGARI HOTELS & RESORTS

BVLGARI HOTELS & RESORTS PR CAMPAIGN

Bvlgari Hotels & Resorts — PR Campaign (WSJ)

• Researching target media outlets and identifying journalists whose coverage aligned with luxury hospitality, travel, lifestyle, business, and luxury consumer audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the interests and coverage areas of individual journalists and publications
• Pitching the brand and story concepts to the media
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

SISLEY PARIS

SISLEY PARIS, PR CAMPAIGN

Sisley Paris PR Campaign (Vogue) — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with luxury beauty, skincare, fashion, and lifestyle audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles aligned with the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to targeted media outlets
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

SISLEY PARIS

PR — ALLURE

PR Campaign for Sisley — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with luxury beauty, skincare, wellness, and lifestyle audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to the media
• Coordinating interviews and editorial opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

PRONOVIAS

PR — WWD

Pronovias Bridal Collection PR Campaign — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with bridal fashion, luxury fashion, retail, and industry audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to the media
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

PRONOVIAS

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Pronovias — Content Production + Influencer Campaigns

• Management of the brand’s Instagram community and audience engagement
• Content planning and editorial calendar development, including imagery and caption strategy
• Content production in collaboration with Amra & Elma, U.S.-based photographers, and influencers
• Publishing and scheduling of social media content
• Monitoring of posts, Stories, and audience engagement
• Management of direct messages and community interactions
• Coordination of influencer posting and campaign execution
• Development and management of paid social campaigns across Instagram and Facebook Ads

BVLGARI HOTELS & RESORTS

PR — FORBES

PR Campaign for Bvlgari Hotels — Media Strategy + Content Development

• Researching target media outlets and identifying journalists whose coverage aligned with luxury hospitality, travel, lifestyle, business, and luxury consumer audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to the media
• Coordinating interviews and editorial opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

TAJ HOTELS x POWER UP

EVENTS

Conceptualizing and Executing Events for Key Media Contacts, Influencers, and Celebrities

PROBLEM: Power Up, a health-conscious snack brand sold in over 250 retail locations including TJ Maxx, Walmart, and Costco, had already established strong traction with its existing customer base but wanted to expand its target demographic and reach a broader audience.

SOLUTION: One of Amra & Elma’s strategies was to partner with the iconic Pierre Hotel on Fifth Avenue, part of Taj Hotels, and host events featuring health-conscious media, influencers, celebrities, and industry insiders. The objective was to introduce the brand to a broader lifestyle-oriented audience beyond the traditional athlete and fitness consumer demographic.

Amra & Elma was responsible for hosting and coordinating high-profile journalists, celebrities, influencers, and other key tastemakers. The agency managed all event production and logistics, including:

• Location scouting and hotel partnership negotiations
• Transportation coordination for guests and talent
• Management of photographers and videographers
• Creation and distribution of branded gifting bags

RESULTS: Over 7M+ targeted reach

BVLGARI

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Bvlgari Hotels — Content Production + Brand Management

• Development of branding and visual content guidelines
• Management of the brand’s Instagram community and audience engagement
• Content planning and calendar development, including imagery and caption strategy
• Content production in collaboration with international photographers and influencers
• Publishing and scheduling of social media content
• Monitoring of posts, Stories, audience engagement, and performance
• Management of direct messages and community interactions
• Coordination and oversight of influencer content posting and campaign execution

INTIMISSIMI

INTIMISSIMI SOCIAL MEDIA MANAGEMENT — PAID CAMPAIGNS + INFLUENCER MARKETING

• Brand Instagram account’s community management
• Content planning, i.e. images, videos, and caption strategy
• Content development via Amra and Elma’s network of Italian photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising paid social media campaign on Instagram

ESSILORLUXOTTICA

ESSILORLUXOTTICA, EVENTS MARKETING CAMPAIGN

Rebranding Events for EssilorLuxottica Brand: Transitions

PROBLEM:  EssilorLuxottica was relaunching and rebranding its light-adaptive Transitions lenses. Over time, the brand had become perceived as outdated and less relevant among millennial and Gen Z consumers. To appeal to younger demographics, the brand introduced Style Colors and Mirror lenses designed to make Transitions more fashion-forward, contemporary, and culturally relevant.

SOLUTION: One of Amra & Elma’s strategies was to host branded events in New York City and Las Vegas designed to engage the new target demographic. We invited top journalists, celebrities, influencers, and healthcare professionals to help reposition the brand and increase awareness around the updated Transitions product line.

Amra & Elma sourced, vetted, invited, and hosted leading voices within the eyewear, fashion, and lifestyle space, including influential individuals who wear prescription lenses and aligned with the campaign’s target audience. The events were designed to support both consumer awareness and B2B engagement with eyewear professionals serving as key points of sale.

RESULTS: Over 10M+ estimated reach.