PROBLEM: Our challenge was not only to choose the influencers who would pull in that target demographic, but also to be diligent and careful with the social media copy circulated by influencers, who promoted the lenses due to healthcare regulations. The other challenge was the specific ways the influencers were required to address followers’ questions on where to buy the lenses, which on average retailed for $300 and involved health insurance.  Thus, it was a delicate process that required the recommendations of influencers to book appointments with ophthalmologists and optometrists at specific locations nationwide in order to purchase the lenses. The social messaging was carefully crafted to meet to this challenge of a barrier between the seller and market regulations. SOLUTION: Our agency supported two events, in New York City and Las Vegas, that hosted physicians and other healthcare professionals by identifying, locating and activating influencers to cover the product launches across the nation.  We chose young mom influencers and single influencers to address the young mom and young professional single target groups and to showcase to the healthcare professionals the level of interest in person and on social media in the new color and mirror styles. The events featured celebrities and were hosted at attractive venues, making it a fun experience for both the healthcare professionals and the influencers. We spent time researching the FTC regulations in order to support Essilor’s in-house marketing teams.  Ultimately, we succeeded in our challenge of demonstrating to influencers how to talk about the lenses on social media while also making sure their posts dealt correctly with the facts on whether their followers were even eligible to wear the prescription lenses.  Also, we worked through how influencers could address their followers’ questions on where to buy them, since people purchases lenses through insurance and sometimes out of pocket. The lenses were a hit amongst the young and urban Millennial target groups, from young mothers to young single professionals, both male and female. STATS: 8M+ estimated impressions

PROBLEM: Postmates, a leader in on-demand delivery services, wanted to work with influencers to showcase their ordering experiences through social media content. Influencers received credits to order from their favorite restaurants and share their meals and experiences across their social channels. Each time influencers used their credits, they became eligible to receive additional credits in order to post more content on social media. SOLUTION: Amra & Elma searched, vetted, and partnered with food, lifestyle, and health influencers to help increase awareness around Postmates. Influencers used their credits to order food and beverages and then shared their experiences across social media using the hashtag #postmania. STATS: 26 influencers activated; 754K estimated impressions; 138 Instagram Stories; 500+ #postmania hashtag mentions