NET-A-PORTER x NETFLIX

NET-A-PORTER X NETFLIX, EVENTS, INFLUENCER CAMPAIGNS, AMPLIFIED BY ADS

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next in Fashion show during NYFW by hosting an intimate influencer event in New York City’s West Village. The objective was to unveil the winning designs while generating social media visibility through fashion influencers and the press attending the reveal. The event also featured the show’s celebrity hosts, Tan France and Alexa Chung, who interacted with the press and the influencers and participated in photo opportunities throughout the evening.

SOLUTION: Amra & Elma contracted fashion influencers and invited press to attend the event and amplify the launch across Instagram posts and Stories. Influencer content was further amplified through paid Instagram distribution to extend reach among highly targeted audiences. Influencers captured content featuring the winning designs, runway models, and interactions with Next in Fashion hosts Tan France and Alexa Chung.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Stories

BVLGARI

BVLGARI SERPENTI — GLOBAL INFLUENCER + DESTINATION CAMPAIGN

PROBLEM: Bvlgari wanted to showcase its jewelry, handbags, and accessories while simultaneously promoting its new Bvlgari resorts. The objective was to position Bvlgari as a luxury lifestyle brand by having influencers experience the resorts while styling and integrating the fashion and accessories into their own personal content.

The campaign centered around six influencers from different parts of the world traveling across Bali, Dubai, and Milan, each documenting the Bvlgari lifestyle through their resort and fashion experiences.

SOLUTION: Amra & Elma contracted influencers to travel from the United States to Bali, Dubai, and Milan to style, photograph, and share Bvlgari jewelry, handbags, and accessories. Amra & Elma also collaborated with professional photographers to support the creation of editorial-style content that captured the Bvlgari lifestyle within the context of each destination.

In Dubai, we traveled into the desert to produce content for the Serpenti collection. In Milan, we produced an editorial featuring the diamond Serpenti jewelry collection while reimagining the iconic Bvlgari imagery associated with Elizabeth Taylor. The Milan editorial also incorporated Bvlgari handbags and sunglasses.

STATS: 4.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

PRONOVIAS

ATELIER PRONOVIAS COLLECTION — INFLUENCERS + EVENT MANAGEMENT CAMPAIGN

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. The objective was to engage leading New York fashion influencers and have them wear Pronovias cocktail dresses while attending the unveiling of the brand’s latest bridal collection.

SOLUTION: Amra & Elma contracted influencers to style, photograph, and share a variety of Pronovias cocktail dresses across social media. Influencers captured content while wearing the dresses at iconic New York City locations, creating aspirational lifestyle imagery aligned with the elegance of the Pronovias brand.

Content was strategically published before, during, and after the Pronovias presentation to extend visibility around the collection launch and reinforce the glamour and sophistication associated with the brand.

STATS (3 months): 6 influencers; 100+ brand post tags as a result of the campaign; 150K+ posts engagement

INTIMISSIMI

INTIMISSIMI, NEW GEOGRAPHY EXPANSION + INFLUENCER CAMPAIGNS

PROBLEM: Italian hosiery and intimates brand Intimissimi wanted to launch a campaign in the U.S. to support the opening of its new retail locations and introduce American consumers to the well-established European brand. The campaign aimed not only to showcase Intimissimi pieces, but also to introduce the concept of “underwear as outerwear,” where intimate apparel becomes part of a complete fashion look.

SOLUTION: Amra & Elma contracted U.S.-based influencers and collaborated with them to select Intimissimi pieces that complemented their personal style and wardrobe. Influencers styled the brand’s bralettes and intimates as part of their everyday outerwear looks and shared the content across their social media channels.

The campaign focused on creating aspirational yet wearable styling moments that helped familiarize U.S. audiences with the brand’s European fashion sensibility while supporting awareness around the retail expansion.

STATS (3 months): 1,000+ posts as a result of a one year campaign; 300K+ post engagement; 23 influencers

SWAROVSKI

SWAROVSKI — INFLUENCER CAMPAIGN AMPLIFIED WITH PAID SOCIAL

PROBLEM: Swarovski wanted to celebrate Valentine’s Day through the launch of its new Lifelong Bow Collection by activating influencers worldwide, including VIP influencers in the United States. The objective was to drive awareness and consumer attention around the seasonal collection across social media.

SOLUTION: Amra & Elma developed a mega and mid-tier influencer campaign featuring fashion and lifestyle influencers across Instagram. Influencers created and shared content highlighting the Lifelong Bow Collection in aspirational Valentine’s Day settings. Select influencer content was further amplified through paid social to extend reach and engagement among highly targeted audiences.

STATS: 25 influencer posts; 3.2 million estimated impressions; 124k estimated engagements

HANEY

HANEY — INFLUENCER GIFTING & LOAN CAMPAIGN

PROBLEM: Haney, a customizable luxury ready-to-wear brand launched on NET-A-PORTER.COM, wanted to promote its glamorous dresses through fashion influencers across the U.S. With dresses ranging from approximately $1,000–$5,000, founder and creative director Mary Alice Haney wanted to showcase the collection on highly stylish influencers based in Los Angeles and New York City.

SOLUTION: Amra & Elma contracted macro fashion influencers to wear Haney pieces while traveling to visually striking summer destinations. Influencers styled the dresses to complement a variety of settings and occasions, highlighting the versatility and elevated aesthetic of the collection. The campaign was distributed across influencers’ social media channels to drive visibility among luxury fashion audiences.

STATS: 7 influencers;  10M targeted followers; 14 posts, 110K+ estimated engagement

TIMBERLAND

MARCOLIN EYEWEAR X TIMBERLAND — SUSTAINABILITY CAMPAIGN

PROBLEM: Timberland partnered with Marcolin Eyewear to launch innovative eyewear made with 35% bio-based plastic, supporting the brand’s commitment to more responsible materials and production practices. The objective was to engage influencers to help raise awareness around the collaboration and showcase their favorite Marcolin Eyewear x Timberland styles. The campaign also aimed to reinforce Timberland’s broader eco-conscious initiatives and sustainability positioning among millennial consumers.

SOLUTION: Amra & Elma engaged both macro and micro influencers worldwide to promote the launch of the “Earthkeepers” collection and communicate Timberland’s commitment to reducing its environmental impact. Influencers shared content featuring the eyewear across social media, helping introduce the collection to highly targeted fashion and lifestyle audiences.

STATS (3 months): Over 500 #TimberlandEyewear posts.
9 macro influencer posts. 3.4M estimated impressions. 200K estimated engagements

NICOLE MILLER

NICOLE MILLER — INFLUENCER + PR DISTRIBUTION CAMPAIGN

PROBLEM: Nicole Miller wanted to engage both micro and macro influencers to capture the essence of the modern “Nicole Miller girl” in the digital age—fashionable, well-traveled, and cosmopolitan. The objective was for influencers to showcase Nicole Miller pieces through street-style inspired content across social media.

SOLUTION: Amra & Elma developed an influencer PR campaign designed to establish a stronger digital footprint among millennial women in their mid-20s to mid-40s living in urban markets and interested in fashion, travel, and contemporary style. The campaign was distributed to the press and also published across macro influencers’ social media channels, featuring editorial-style street fashion content aligned with the Nicole Miller brand aesthetic.

STATS: 10 influencer posts. 400K estimated impressions. 41k estimated engagement

CLUSE

CLUSE — INFLUENCER CAMPAIGN AMPLIFIED WITH ADS

PROBLEM: Cluse, a Dutch watch brand, wanted to increase brand awareness and drive traffic to its e-commerce platform. The brand sought to engage influencers known for inspiring travel and fashion content who could showcase the watches within picturesque travel settings.

SOLUTION: Amra & Elma contracted influencers globally whose aesthetic aligned with the Cluse brand DNA. The campaign concept centered around creating a cohesive series of posts featuring Cluse watches across destinations worldwide, highlighting both the playfulness and elevated design of the collection.

Trendsetters and tastemakers showcased the watches in iconic summer locations while incorporating the campaign theme #TimelessSummer. Select influencer content was further amplified through paid social to extend reach and engagement among highly targeted audiences.

STATS (3 months): Over 270 posts using #TimelessSummer. 7 macro influencer posts. 1.9M impressions for macro influencers. 170K estimated engagements for macro influencers. 2,070%, increase in website traffic from Instagram compared to the previous year

CHARMING CHARLIE

CHARMING CHARLIE — MEDIA BUYING & INFLUENCER CAMPAIGN: FROM FOOT TRAFFIC TO E-COMMERCE TRAFFIC

PROBLEM: Charming Charlie, a contemporary women’s fashion and accessories retailer with more than 350 stores nationwide, wanted to strengthen its social media presence and deepen engagement with millennial consumers. The brand’s objective was to shift beyond its traditional focus on in-store foot traffic and increase e-commerce traffic through influencer marketing and digital content.

Its core demographic consisted primarily of female millennials and young mothers in the South and Midwest seeking colorful, affordable accessories. The creative direction needed to reflect a vibrant, fun, and approachable aesthetic aligned with the brand’s positioning.

SOLUTION: Amra & Elma conceptualized and executed a digital content and influencer strategy designed to elevate and unify Charming Charlie’s social media presence through visual brand guidelines and influencer partnerships.

While the brand had previously relied on softer pastel product imagery, Amra & Elma shifted the creative direction toward bold, vivid colors and lifestyle-driven content featuring people actively engaging with the products. The campaign focused on personifying the brand for a digital-first audience while increasing social engagement and driving e-commerce traffic.

We also integrated giveaways and activated influencer partnerships nationwide to further expand the brand’s social footprint and consumer reach.

STATS: In three months, Amra & Elma grew Charming Charlie’s following by 62k. 35%+ engagement rate. 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year.

SOPAR—NEW YORK COLLECTION

SOPAR COLLECTION CREATIVE SERVICES CAMPAIGN- PHOTOGRAPHY + VIDEOGRAPHY

Scope: Multi-location editorial photoshoot across New York City for SOPAR’s campaign and digital assets.

Execution Highlights:

• Creative Direction: Developed a city-forward visual narrative that blends elevated femininity with an effortless, street-style sensibility—positioning SOPAR within a modern, fashion-driven context.
• Location Strategy: Shot across iconic New York streetscapes, leveraging architectural textures, movement, and natural light to create a dynamic, editorial backdrop.
• Talent & Styling: Directed models to reflect a confident, contemporary lifestyle and styled looks to transition seamlessly between statement pieces and everyday wear.
• Production Execution: Directed on-set production with a focus on movement, candid interactions, and real-time composition—capturing both structured and organic moments.
• Operational Control: Managed production logistics, including crew coordination, and scheduling—ensuring efficient execution in a fast-paced city environment.
• Budget & Resource Management: Maintained disciplined cost control while maximizing visual output across locations and talent.
• Output: Delivered a suite of editorial and commercial assets for:
  • Social media campaigns
  • E-commerce
  • Digital marketing and brand storytelling

FIKILE

FIKILE — BRANDING & CREATIVE PRODUCTION

Scope: End-to-end studio production for FIKILE’s handbag and accessories launch across digital and e-commerce channels.

Execution Highlights:

• Brand & Creative Direction: Developed the full brand identity, including supporting elements such as logo, packaging, and dust bags to ensure a cohesive brand experience.
• Creative Production (Miami Studio) Led full-scale studio production, including
  • Concept development and shoot direction
  • Model casting and talent selection
  • Hiring and management of stylists, hair, and makeup teams
  • Photographer selection and on-set direction
• Budget & Resource Management: Maintained disciplined cost control while maximizing visual output across locations and talent.
• Production Management & Post-Production: Oversaw all operational aspects of the shoot, including scheduling, vendor coordination, and workflow management. Directed post-production, including image retouching and final asset delivery.
• Output & Distribution—Delivered a complete suite of assets optimized for:
  • E-commerce
  • Paid media campaigns
  • Social media and brand launch content

INTIMISSIMI

INTIMISSIMI, PR CAMPAIGN (INSTYLE MAGAZINE) — CONTENT DEVELOPMENT + PUBLISHING

• Researching target media outlets and identifying journalists whose coverage aligned with fashion, luxury and lifestyle audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to the media
• Coordinating interviews and editorial opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

PRONOVIAS

PRONOVIAS, PR CAMPAIGN (WWD) — CONTENT DEVELOPMENT + PUBLISHING

• Researching target media outlets and identifying journalists whose coverage aligned with fashion, luxury and lifestyle audiences
• Building targeted media workbooks and journalist lists using industry media databases and editorial research
• Developing creative story angles tailored to the publication’s editorial focus and audience interests
• Pitching the brand and story concepts to the media
• Coordinating interviews and editorial opportunities
• Providing supporting materials and additional information for editorial development
• Managing communication throughout the publishing process and ensuring successful media placement

NINI

NINI x VOGUE AND ELLE — FASHION & LIFESTYLE MEDIA CAMPAIGN

NINI EDITORIAL (NEW YORK)

URBAN/EDITORIAL POSITIONING—PHOTOGRAPHY + VIDEOGRAPHY

Scope: Full-service campaign production across New York locations.

Execution Highlights:

• Developed a city-driven creative concept aligned with an editorial, elevated brand aesthetic
• Scouted and secured New York locations (streetscapes, interiors, tennis courts) balancing visual impact with logistical efficiency
• Cast models and assembled top-tier NYC production talent, including stylists, HMU, and crew
• Built visual direction systems (mood boards + styling frameworks) to ensure cohesion across all looks
• Directed on-set production, maintaining strict schedule discipline and seamless coordination across teams
• Managed budgets with tight cost control and vendor accountability
• Oversaw photographers/videographers and ensured full equipment readiness and operational continuity
• Handled permits, insurance, and compliance for all city-based shoots
• Delivered high-performing visual assets tailored for digital, social, and e-commerce environments

PIERRE HOTEL ON 5TH AVE. (TAJ HOTELS) x POWER UP

CO-BRANDED EVENT, INFLUENCERS + PRESS

PROBLEM: Power Up, a health-conscious snack brand sold in over 250 retail locations including TJ Maxx, Walmart, and Costco, wanted to expand beyond its existing customer base and reach a more fashion-, wellness-, and image-conscious audience on social media. The objective was to position the brand within a more elevated lifestyle context beyond the traditional fitness and athletic market.

SOLUTION: Amra & Elma partnered with the iconic Pierre Hotel on Fifth Avenue, part of Taj Hotels, to host an influencer and press event designed to introduce Power Up to a highly targeted fashion and lifestyle audience in New York City.

The campaign focused on engaging health-conscious fashion and lifestyle influencers whose audiences aligned with wellness, beauty, travel, and contemporary culture. Amra & Elma sourced, vetted, negotiated, and contracted influencers ranging from mid-tier to mega creators, while also inviting members of the press to attend the event.

The agency managed all aspects of production and logistics, including:

• Partnership coordination with Taj Hotels and The Pierre
• Location scouting and event planning
• Event styling and floral production
• Transportation coordination
• Photographer and videographer management
• Influencer gifting bag production and distribution

The event positioned Power Up within a more elevated, luxury lifestyle environment while introducing the brand to new, highly targeted consumer demographics.

RESULTS: Estimated 32.77 million in media coverage; 3M+ targeted followers; 14 influencers activated; 60 pieces of content produced, from Stories to posts; 145K in estimated engagement.

NICOLE MILLER

NICOLE MILLER — SOCIAL MEDIA MANAGEMENT 

• Devising a paid social media campaign and a PR campaign
• Brand Instagram account community management
• Content planning, i.e., images, captions, and #hashtag strategy
• Content development via Amra & Elma’s New York network of photographers and influencers
• Posting of content
• Monitoring posts and stories
• Answering DMs and comments
• Coordinating influencer gifting and posting

PRONOVIAS

PRONOVIAS SOCIAL MEDIA MANAGEMENT, INFLUENCERS WITH AMPLIFIED ADS

• Brand Instagram account’s community management
• Content planning, i.e. image, video, and captions strategy
• Content development via Amra & Elma’s network of U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer gifting and posting
• Developing and managing social media paid campaigns (Instagram and Facebook Ads)

INTIMISSIMI

INTIMISSIMI SOCIAL MEDIA MANAGEMENT — PAID CAMPAIGNS + INFLUENCER MARKETING

• Brand Instagram account’s community management
• Content planning, i.e. images, videos, and caption strategy
• Content development via Amra and Elma’s network of Italian photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Devising paid social media campaign on Instagram