POSTMATES

TARGETING CONSUMERS WITH MICRO INFLUENCERS, AMPLIFIED WITH PAID SOCIAL

PROBLEM: Postmates, a leader in on-demand delivery services, wanted to work with influencers to showcase their ordering experiences through social media content. Influencers received credits to order from their favorite restaurants and share their meals and experiences across their social channels. Each time influencers used their credits, they became eligible to receive additional credits in order to post more content on social media.

SOLUTION: Amra & Elma searched, vetted, and partnered with food, lifestyle, and health influencers to help increase awareness around Postmates. Influencers used their credits to order food and beverages and then shared their experiences across social media using the hashtag #postmania.

STATS: 26 influencers activated; 754K estimated impressions; 138 Instagram Stories; 500+ #postmania hashtag mentions

Age of Wonders

AGE OF WONDERS — PLANETFALL INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS

PROBLEM:  Age of Wonders, a turn-based strategy video game developed by Triumph Studios and published by Paradox Interactive, engaged us to support the launch of Age of Wonders: Planetfall, the fifth installment in the franchise and the series’ first entry to introduce a sci-fi setting. The objective was to partner with mid-tier to macro gaming influencers to create YouTube content showcasing the game. The brand specifically sought creators focused on turn-based strategy (TBS) titles, as well as influencers with experience covering games such as BattleTech, Wargroove, and The Battle for Wesnoth.

SOLUTION: For the campaign, we identified and curated a roster of influencers specializing in turn-based strategy content, from which the brand selected eight creators recognized for their expertise in strategy game reviews. Influencer audiences ranged from 54K to 1.3M subscribers and followers. Each creator produced dedicated video content reviewing Age of Wonders: Planetfall and its key gameplay innovations, including Exploration Sites and the New Colonizer Mode.

STATS: The campaign generated 3.2M targeted impressions across influencer videos and social channels, delivering a 17.3% average engagement rate and 16 high-performing content pieces that sustained organic discussion post-launch — reinforcing Age of Wonders as a top-tier strategy franchise in the genre.

UBER X ESTÉE LAUDER

INFLUENCER MARKETING, AMPLIFIED WITH PAID SOCIAL

Uber — Estée Lauder’s Bobbi Brown + Lyst Partnership

PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner with with various brands to raise awareness amongst the fashion community about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.

SOLUTION: We engaged VIP fashion influencers to raise awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showered with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on millenials and Instagram.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

HTC

HTC MACRO INFLUENCER CAMPAIGN, NEW PRODUCT LAUNCH

PROBLEM: HTC wanted to showcase their smart phone 11 to their target audiences on digital, Millennials and Gen Z, through influencers. They were looking to engage micro, mid-tier, and macro influencers to discuss the versatility of the new phones, especially their ability to capture premium photos and videos. The idea was for the influencers to document their lives with HTC phones while traveling or living exciting lives in the city.

SOLUTION: We helped HTC expose their flagship smartphone to Millennials and Gen Z with cultural relevance and measurable impact. We identified and engaged macro, mid-tier, and micro influencers that would take a variety of videos and images throughout New York City while using the HTC 11 smart phone. We also had some influencers make travel content using the HTC 11 smart phone and publish it on their YouTube channels while changing the angle between their regular camera and the HTC 11 smart phone one. The result was a variety of creative content using the HTC new phone that was also re-purposed on the brand’s social media channels.

STATS: 4.1M Cumulative followers, 9 Influencers/ accounts, 421K+ Total engagements, 53K Profile visits, 18.1K+ New followers

UBER EATS

Scaling app adoption and digital transactions at scale: San Francisco, Chicago and finally to New York (Brooklyn, Queens and Manhattan)  

PROBLEM: Following successful launches in San Francisco, Chicago, and Los Angeles, Uber was preparing to launch its food delivery platform, Uber Eats, in New York City. At the time, Uber Eats had onboarded a curated selection of restaurants catering to food enthusiasts and young professionals throughout the greater New York City area, including Manhattan, Brooklyn, and Queens.

SOLUTION: The goal was to activate food, fashion, and lifestyle influencers to raise awareness around the Uber Eats launch in New York City. Amra & Elma partnered with Uber and Uber Eats to support the campaign rollout and generate targeted visibility across social media platforms. Influencers created content centered around the Uber Eats experience, with some visiting participating restaurants directly to showcase the menu offerings and dining experience firsthand.

STATS: 3M+ targeted followers; 58 pieces of influencer content across photography and video; 655K estimated impressions on influencer posts; $0.10 average influencer CPE

NETFLIX

GROWING SUBSCRIPTION ECOSYSTEMS: EVENTS, INFLUENCERS + PRESS

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next in Fashion show during NYFW by hosting an intimate influencer event in New York City’s West Village. The objective was to unveil the winning designs while generating social media visibility through fashion influencers and the press attending the reveal. The event also featured the show’s celebrity hosts, Tan France and Alexa Chung, who interacted with the press and the influencers and participated in photo opportunities throughout the evening.

SOLUTION: Amra & Elma contracted fashion influencers and invited press to attend the event and amplify the launch across Instagram posts and Stories. Influencer content was further amplified through paid Instagram distribution to extend reach among highly targeted audiences. Influencers captured content featuring the winning designs, runway models, and interactions with Next in Fashion hosts Tan France and Alexa Chung.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Stories

JOHNSON & JOHNSON

JOHNSON & JOHNSON’S COMPEED X WALGREENS INFLUENCER CAMPAIGN 

PROBLEM:  Johnson & Johnson goal was to build brand awareness around Compeed, its new blister cushion product sold at Walgreens. The brand’s objective was to introduce consumers to Compeed, which helps prevent and treat blisters.

SOLUTION: Amra & Elma engaged macro influencers to showcase how they used Compeed in their everyday lives while communicating that the product was available at Walgreens. We organized photoshoots with influencers throughout Manhattan to portray a day in the life of a strong, empowered, and busy woman. The campaign centered around the “Stiletto Squad,” a group of VIP fashion influencers and tastemakers with large followings, including some with engagement rates exceeding 10% on Instagram. Influencers showcased the product in relatable yet aspirational lifestyle settings.

RESULTS: The campaign was published across macro influencers’ websites and social media channels. 25 influencer posts. 2.3 million estimated impressions. 186.8k estimated engagements.

ESSILORLUXOTTICA

INFLUENCER MARKETING CAMPAIGN AMPLIFIED WITH ADS

PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION: We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

Fortnite

FORTNITE INFLUENCER CAMPAIGN + GIVEAWAY

PROBLEM:  Fortnite, one of the world’s largest online video games developed by Epic Games, engaged us to execute an influencer giveaway campaign designed to strengthen brand awareness, grow its player community, and promote Ninja’s viral “32 Kill Solo Squads” Fortnite video. To enter the giveaway, participants were required to follow Fortnite’s YouTube and Instagram accounts, follow all three participating influencers, and follow Ninja’s personal YouTube and Instagram channels where the winner would be announced. The grand prize included the opportunity to play Fortnite with the influencer of the winner’s choice, along with exclusive gameplay tips from Ninja delivered directly to the winner.

SOLUTION: For the campaign, we selected influencers with a proven history of creating Fortnite-related content and established audiences within the gaming community. Each influencer published sponsored content across YouTube and Instagram announcing the giveaway, promoting Ninja’s featured video, and guiding their audiences through the entry requirements necessary to participate and win the prize.

STATS: The campaign reached 3.7 million targeted viewers, generated 61K participant actions, and achieved a 16.1% engagement rate across all influencer accounts. Beyond short-term fan growth, the activation reinforced Fortnite’s community leadership and proved the power of coordinated creator partnerships to drive both reach and loyalty at scale.

HUAWEI, SUSTAINABILITY 

ETHICAL AWARENESS, SAVE TREES IN THE AMAZON

PROBLEM: Huawei partnered up with RainforestCX to bring awareness to the deforestation happening around the world and to encourage people to build non-traditional Christmas trees instead of purchasing/cutting down real ones. They wanted to encourage the audience to donate US$1 to the @RainforestCx program and make world greener. By doing so, Huawei would allow the audience to also qualify for a prize, including Huawei P30 Pro Phone and Huawei FreeBuds.

SOLUTION: We contracted out influencers who are environmentally conscious to share the message about Huawei partnership with RainforestCX. Each influencer was supposed to build a non-traditional Christmas tree using ingredients available to them at their home. They would also hold a $1 bill to signify their donation and to encourage their audience to do the same. We also organized a giveaway that would encourage the audience to follow Huawei’s Instagram and share the RainforestCX initiative.

STATS: 3.5 million followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k advocate signups, 18.8k engagements were driven

Fall Guys: Ultimate Knockout

FALL GUYS: ULTIMATE KNOCKOUT INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS

PROBLEM:  Fall Guys: Ultimate Knockout, the platform battle royale game developed by Mediatonic and published by Devolver Digital, engaged us to support the launch of the title among PlayStation gaming audiences. Inspired by game-show competitions such as Takeshi’s Castle and playground games like British Bulldog, Fall Guys: Ultimate Knockout offered a highly social and competitive multiplayer experience. The brand sought to partner with both macro and micro influencers specializing in PlayStation gaming content to livestream gameplay sessions on YouTube. Influencers were tasked with highlighting key game features, including the 60-player capacity, while competing against one another and engaging directly with members of their audience.

SOLUTION: For the campaign, we selected 10 gaming influencers across multiple audience tiers to promote and host live-streaming activations. Each creator announced upcoming gameplay sessions to their followers and invited fans to participate in the experience. Influencers encouraged their audiences to try Fall Guys: Ultimate Knockout and offered select participants the opportunity to play live alongside them. The activation was structured as a giveaway, with fans entering by tagging friends on influencer posts for a chance to be chosen to join their favorite creators in real-time gameplay sessions.

STATS: 5.4M targeted impressions, 21 influencer posts, and an average engagement rate of 22.3% across all social channels.

Final Fantasy XV

FINAL FANTASY XV & ALEXIS REN — CELEBRITY + INFLUENCERS, AMPLIFIED WITH PAID SOCIAL 

ENTERPRISE

INFLUENCER MARKETING, AMPLIFIED WITH ADS

PROBLEM: Enterprise expanded its Exotic Car Collection into select locations throughout the United States and wanted to work with influencers to raise awareness around its new luxury rental offerings. The campaign aimed to target not only car enthusiasts, but also consumers seeking unique weekend travel experiences from urban markets such as New York City. Through the Exotic Car Collection, influencers would receive “white-glove” treatment, including vehicle delivery and pickup, as well as an expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take weekend trips to the Hamptons during the spring season using Enterprise exotic vehicles. Influencers documented their experiences driving luxury cars from New York City to the Hamptons and shared the experience with their audiences across social media.

STATS:  We reached 1.7M affluent urban consumers via 4 influencers, delivering 80K+ engagements — reframing Enterprise’s Exotic Car Collection from simply a luxury rental to a premium mobility and ownership-experience symbol.