TRAVEL
BVLGARI HOTELS & RESORTS
Bvlgari Hotels Influencer Marketing Campaign
PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.
SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.
STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.
VIRGIN VOYAGES
Virgin Voyages Influencer Marketing Campaign
PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to contract influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the influencers as well as run a Virgin Voyage giveaway.
SOLUTION: Amra & Elma contracted influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.
STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers
ENTERPRISE
Exotic and Luxury Car Rental Influencer Marketing Campaign
PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.
SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.
STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement
UBER
Uber New York Fashion Week Influencer Campaign
PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.
SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.
STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements
GURNEY’S
Gurney’s Montauk Influencer PR Campaign
PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.
SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.
STATS: 2M targeted followers
W HOTELS
W Hotels Influencer Marketing Campaign
PROBLEM: W Hotels, a line of trendy hotels born from the culture of New York City, wanted to engage travel and lifestyle influencers to experience various W Hotel locations. With more than 55 hotels, W Hotels was looking to share the unique experience of their fun ambiance that breaks the norms of the traditional luxury. The influencers would capture the best in food, drinks, and fun.
SOLUTION: Amra & Elma engaged travel and lifestyle influencers who matched the hotels energy and would convey the fun ambiance that the W Hotels are known for. The influencers would choose a W Hotels’ location based on their proximity to the hotel.
STATS: 8 influencers, 2.1M targeted followers
MANDARIN ORIENTAL
Mandarin Oriental PR Campaign
PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.
SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.
STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement
KIMPTON HOTELS
Kimpton Hotels Influencer Marketing Campaign
PROBLEM: Kimpton Hotels & Restaurants, the original boutique hotel brand, was developed on the idea of unique, distinctive, and design forward hotels. With more than 60 hotels and 80 restaurants, Kimpton wanted to contract influencers to help spread the word about its one-of-a-kind hotel experiences across urban locations.
SOLUTION: Amra & Elma selected a group of travel influencers whose brand DNA matches that of the Kimpton Hotels. The goal was to have influencers experience inspiring designs of hotels, the highly personal service, and the forward-thinking flavors of Kimpton hotels and share the experience via Instagram stories and posts.
STATS: 21 influencers, 14 hotel locations, 1.1M impressions
KNICKERBOCKER
Knickerbocker PR Campaign
PROBLEM: The Knickerbocker Hotel, a historic New York City hotel dating back to 1906, wanted to invite influencers to experience New York City and everything that the hotel has to offer. With contemporary fashion, flavors, the Knickerbocker Hotel was even rumored to be the birthplace of the original martini. They wanted the influencers to showcase the exceptional location and history of the Knickerbocker Hotel and dine in Charlie Palmer at The Knick, the hotel’s full service restaurant and bar.
SOLUTION: Amra & Elma invited influencers to experience New York City and stay in the historical Knickerbocker Hotel. The influencers would receive complimentary room service that offers exceptional menu and access to some of the most popular New York City’s tourist attractions in Times Square.
STATS: 1.7M targeted followers, 11 influencers
BVLGARI HOTELS & RESORTS
Bvlgari Hotels Influencer Marketing Campaign
PROBLEM: Bvlgari hotels, with some of the most beautiful property locations, contemporary designs and superior service, wanted to promote their most popular hotels via luxury travel influencers. They wanted the influencers to experience and document unique facilities, personalized services, spa treatments as well as the delicacies of its renowned restaurants.
SOLUTION: Amra & Elma contracted top influencers in luxury travel to experience a trip to 3 most popular Bvlgari Hotels in Milan, Dubai, and Bali. The influencers were tasked in photographing the landscape and hotel locations while on the trip. The campaign was organized to create a 360 experience for the influencers from hotel SPAs and restaurants to organized day trips. We targeted various target demographics across the globe from the U.S. to Brazil to Europe and Russia by picking influencers from each region.
STATS:2M estimated impressions per location x 3 locations with influencers using InstaStories and posts to raise location awareness and experience with their audience.
VIRGIN VOYAGES
Virgin Voyages Influencer Marketing Campaign
PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to contract influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the influencers as well as run a Virgin Voyage giveaway.
SOLUTION: Amra & Elma contracted influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.
STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers
ENTERPRISE
Exotic and Luxury Car Rental Influencer Marketing Campaign
PROBLEM: Enterprise expanded its exotic car collection line in select locations throughout the United States and wanted to work with influencers to spread the word about their new luxury rentals. They wanted to target not only car enthusiasts but also those who are looking for one of a kind experience for the weekend travel from urban areas such as New York City. With the Exotic Car Collection influencers would receive “white-glove treatment,” including the delivery and collection of vehicles and a expedited reservation process available exclusively for these rentals.
SOLUTION: Amra & Elma contracted influencers to take a weekend trip with Enterprise exotic cars during the spring months to the Hamptons. The influencers would document their experience of driving one of a kind luxury vehicles from New York City to the Hamptons and share the car experience with their audience.
STATS: 4 influencers, 1.7M in targeted followers, 80K+ estimated engagement
UBER
Uber New York Fashion Week Influencer Campaign
PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.
SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.
STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements
GURNEY’S
Gurney’s Montauk Influencer PR Campaign
PROBLEM: Gurney’s Star Island Resort & Marina, one of the latest retreats in the Hamptons, wanted to invite influencers to experience their luxury resort as a part of Gurney’s PR efforts. The influencers would get a chance to spend a weekend in luxury guest accommodations, dine in their exceptional Showfish restaurant, and use the amenities, including the beach located upfront.
SOLUTION: Amra & Elma invited influencers from New York City and those who were visiting to experience the Hamptons in Gurney’s. The influencers shared their accommodation and dining experience as well as the beautiful beach access up front.
STATS: 2M targeted followers
W HOTELS
W Hotels Influencer Marketing Campaign
PROBLEM: W Hotels, a line of trendy hotels born from the culture of New York City, wanted to engage travel and lifestyle influencers to experience various W Hotel locations. With more than 55 hotels, W Hotels was looking to share the unique experience of their fun ambiance that breaks the norms of the traditional luxury. The influencers would capture the best in food, drinks, and fun.
SOLUTION: Amra & Elma engaged travel and lifestyle influencers who matched the hotels energy and would convey the fun ambiance that the W Hotels are known for. The influencers would choose a W Hotels’ location based on their proximity to the hotel.
STATS: 8 influencers, 2.1M targeted followers
MANDARIN ORIENTAL
Mandarin Oriental PR Campaign
PROBLEM: Mandarin Oriental Hotel Group with an award winning luxury hotels, resorts and residences, wanted to host luxury travel and lifestyle influencers and have them experience a variety of amenities that the hotels have to offer. The group with 45 hotels in 25 different countries wanted to target influencers from the U.S. to visit their locations in NYC and Miami.
SOLUTION: Amra & Elma helped identify and source influencers who specialize in travel and have them experience the hotels and dine at Mandarin Oriental Hotel Group well-renowned restaurants. The dining experiences were specifically catered to the influencers where the private chef would would present a personalized menu for the influencers and their plus ones.
STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement
KIMPTON HOTELS
Kimpton Hotels Influencer Marketing Campaign
PROBLEM: Kimpton Hotels & Restaurants, the original boutique hotel brand, was developed on the idea of unique, distinctive, and design forward hotels. With more than 60 hotels and 80 restaurants, Kimpton wanted to contract influencers to help spread the word about its one-of-a-kind hotel experiences across urban locations.
SOLUTION: Amra & Elma selected a group of travel influencers whose brand DNA matches that of the Kimpton Hotels. The goal was to have influencers experience inspiring designs of hotels, the highly personal service, and the forward-thinking flavors of Kimpton hotels and share the experience via Instagram stories and posts.
STATS: 21 influencers, 14 hotel locations, 1.1M impressions
KNICKERBOCKER
Knickerbocker PR Campaign
PROBLEM: The Knickerbocker Hotel, a historic New York City hotel dating back to 1906, wanted to invite influencers to experience New York City and everything that the hotel has to offer. With contemporary fashion, flavors, the Knickerbocker Hotel was even rumored to be the birthplace of the original martini. They wanted the influencers to showcase the exceptional location and history of the Knickerbocker Hotel and dine in Charlie Palmer at The Knick, the hotel’s full service restaurant and bar.
SOLUTION: Amra & Elma invited influencers to experience New York City and stay in the historical Knickerbocker Hotel. The influencers would receive complimentary room service that offers exceptional menu and access to some of the most popular New York City’s tourist attractions in Times Square.
STATS: 1.7M targeted followers, 11 influencers