TRAVEL, HOSPITALITY & LUXURY LIFESTYLE

BVLGARI HOTELS & RESORTS

GLOBAL SOCIAL MEDIA + INFLUENCER CAMPAIGN

PROBLEM: Bvlgari Hotels, known for its exceptional properties, contemporary design, and elevated service, wanted to promote its most desirable hotel destinations through luxury travel influencers. The brand sought to communicate a unified Bvlgari identity across its global properties, from Bali to Milan, while creating a cohesive visual language for social media. Part of the initiative included developing visual brand guidelines that would unify the brand’s digital presence across locations and using influencers to communicate the Bvlgari lifestyle — from spa treatments to world-renowned dining experiences — through immersive, experience-driven content.

SOLUTION: Amra & Elma developed visual brand guidelines for social media, including photography direction, editing presets, composition standards, and content styling guidelines that were distributed to creative teams across multiple Bvlgari properties worldwide. Amra & Elma also contracted leading luxury travel influencers to experience and document stays across three flagship Bvlgari Hotel locations: Milan, Dubai, and Bali. Influencers were tasked with capturing the hotel architecture, landscapes, interiors, dining, and overall guest experience throughout their travels. The campaign targeted multiple luxury consumer demographics globally, including audiences in the U.S., Brazil, Europe, and Russia, through carefully selected regional influencers.

STATS: Development of cohesive visual branding guidelines implemented across multiple global Bvlgari Hotel properties. 2M estimated impressions per location x 3 locations. Influencers utilized Instagram Stories and in-feed posts, including drone footage, to increase awareness of the destinations and luxury travel experiences..

W HOTELS & RESIDENCES

LUXURY TRAVEL INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID SOCIAL

PROBLEM: W Hotels & Residences, known for its modern luxury hospitality and lifestyle-driven experiences, wanted to engage travel and lifestyle influencers to showcase a variety of W Hotel properties and destinations. With more than 55 locations globally, the brand sought to highlight its energetic atmosphere, contemporary design, and unique hospitality experiences that differentiate W Hotels from traditional luxury hospitality brands. The campaign focused on creating aspirational content centered around travel, dining, nightlife, wellness, and immersive hotel experiences.

SOLUTION: Amra & Elma engaged travel and lifestyle influencers whose audiences aligned with W Hotels’ modern luxury positioning and energetic brand identity. Influencers were selected based on geographic relevance and lifestyle alignment with the brand. The influencers documented their experiences across various W Hotel properties, capturing hotel interiors, dining experiences, amenities, nightlife, and destination-focused content designed for social media storytelling.

STATS: 8 influencers, 2.1M targeted followers

MANDARIN ORIENTAL

MANDARIN ORIENTAL EARNED MEDIA/PR CAMPAIGN

PROBLEM: Mandarin Oriental Hotel Group, the award-winning luxury hospitality brand with hotels, resorts, and residences across the globe, wanted to host luxury travel and lifestyle influencers to showcase the brand’s elevated hospitality experiences and premium amenities. With more than 45 properties across 25 countries, the group aimed to target U.S.-based luxury travelers by promoting select locations in New York City and Miami through influencer-driven content and earned media exposure.

SOLUTION: Amra & Elma identified and contracted luxury travel influencers whose audiences aligned with Mandarin Oriental’s premium hospitality positioning. Influencers were invited to experience the hotels, accommodations, amenities, and renowned dining concepts across select properties. The campaign focused on creating immersive lifestyle content centered around luxury travel, fine dining, wellness, and personalized guest experiences. Influencers documented their stays, curated dining experiences, and hotel amenities across social media platforms to increase brand visibility and aspirational positioning among high-end travel audiences.

STATS: 2M+ followers targeted, 12 posts, 110K+ in estimated engagement

VIRGIN VOYAGES

EVENT, INFLUENCERS AMPLIFIED WITH ADS

PROBLEM: Virgin Voyages, the new travel and lifestyle venture by Virgin Group, wanted to generate awareness around the launch of Scarlet Lady, its first cruise ship after years of development. The brand sought to introduce Virgin Voyages to a younger, experience-driven audience through a high-profile media and influencer event in New York City timed around Valentine’s Day. The campaign was designed to align with Virgin’s bold and recognizable red brand identity while building excitement around the upcoming launch and positioning Virgin Voyages as a modern luxury travel experience.

SOLUTION: Amra & Elma contracted influencers to attend the launch event and create content centered around the Virgin Voyages experience and giveaway campaign. Influencers styled looks inspired by the Virgin brand colors and photographed themselves throughout the activation while promoting the Virgin Voyages sweepstakes across Instagram posts and Stories. The campaign also included influencer interactions with Virgin Group founder Sir Richard Branson, helping amplify the event’s visibility and strengthen the aspirational positioning of the new travel brand.

STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers

ENTERPRISE — EXOTIC CAR COLLECTION

ENTERPRISE — INFLUENCER MARKETING

PROBLEM: Enterprise expanded its Exotic Car Collection into select locations throughout the United States and wanted to work with influencers to raise awareness around its new luxury rental offerings. The campaign aimed to target not only car enthusiasts, but also consumers seeking unique weekend travel experiences from urban markets such as New York City.

Through the Exotic Car Collection, influencers would receive “white-glove” treatment, including vehicle delivery and pickup, as well as an expedited reservation process available exclusively for these rentals.

SOLUTION: Amra & Elma contracted influencers to take weekend trips to the Hamptons during the spring season using Enterprise exotic vehicles. Influencers documented their experiences driving luxury cars from New York City to the Hamptons and shared the experience with their audiences across social media.

STATS: 4 influencers; 1.7M in targeted followers; 80K+ estimated engagement

UBER

NEW YORK FASHION WEEK, EVENTS, INFLUENCER CAMPAIGNS

PROBLEM: During New York Fashion Week (NYFW), Uber wanted to partner with leading fashion and beauty brands to increase awareness of its ride-hailing platform among the fashion community. To attract VIP influencers, Uber collaborated with Lyst, the global fashion shopping platform, and Bobbi Brown, one of the world’s most recognized beauty brands. The goal was to showcase Uber’s services in a more interactive and elevated way, allowing influencers to share their Fashion Week and Uber experiences with their audiences through personalized content.

SOLUTION: Amra & Elma engaged VIP fashion influencers to increase awareness of Uber and promote its Uber Black services during NYFW. Influencers received curated gifts, while makeup artists were available inside the vehicles to assist them before fashion shows and events. The campaign was published across influencer social media platforms, with a strong focus on Millenial audiences and Instagram-driven content.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

THE KNICKERBOCKER HOTEL

PR + INFLUENCER CAMPAIGN

PROBLEM: The Knickerbocker Hotel, the historic New York City property dating back to 1906, wanted to invite influencers to experience both the hotel and the surrounding New York City lifestyle. Known for its contemporary luxury, elevated dining experiences, and rich history — including being rumored as the birthplace of the original martini — the hotel sought to position itself as a premium hospitality destination in Times Square. The campaign aimed to showcase the property’s exceptional location, luxury accommodations, dining experiences, and historic character through influencer-driven content.

SOLUTION: Amra & Elma invited influencers to stay at The Knickerbocker Hotel and experience the property’s accommodations, amenities, and dining offerings, including Charlie Palmer at The Knick, the hotel’s signature restaurant and bar. Influencers documented their stays, room service experiences, hotel interiors, and nearby New York City attractions through Instagram Stories and in-feed posts, helping position the hotel as a luxury lifestyle destination in the heart of Manhattan.

STATS: 1.7M targeted followers, 11 influencers

KIMPTON HOTELS & RESTAURANTS

INFLUENCER MARKETING CAMPAIGN, AMPLIFIED WITH PAID SOCIAL

PROBLEM: Kimpton Hotels & Restaurants, the original boutique hotel brand known for its design-forward properties and personalized hospitality experiences, wanted to engage influencers to increase awareness around its distinctive hotel and restaurant concepts across major urban destinations. With more than 60 hotels and 80 restaurants, the brand sought to position Kimpton as a lifestyle-driven hospitality experience centered around design, food, culture, and personalized service.

SOLUTION: Amra & Elma selected travel and lifestyle influencers whose audiences and visual identities aligned with the Kimpton brand. Influencers were invited to experience various Kimpton hotel locations and document the architecture, interiors, dining experiences, and hospitality offerings through Instagram Stories and in-feed content. The campaign focused on showcasing Kimpton’s unique design aesthetic, highly personalized guest experience, and restaurant concepts through aspirational travel and lifestyle storytelling.

STATS: 21 influencers, 14 hotel locations, 1.1M impressions

TUMI

TUMI — GLOBAL LUXURY TRAVEL INFLUENCER CAMPAIGN

PROBLEM: TUMI, the premium travel and lifestyle brand known for its luxury luggage and travel accessories, wanted to showcase its collections within authentic luxury travel environments and inspire aspirational travel storytelling across social media. The brand sought to position TUMI as an essential companion for modern global travelers by highlighting the functionality, craftsmanship, and elevated design of its luggage across some of the world’s most desirable destinations.

SOLUTION: Amra & Elma engaged luxury travel, lifestyle, and fashion influencers to travel internationally with their favorite TUMI luggage and accessories while documenting their experiences across iconic destinations including Venice, the South of France, and Bali. Influencers created editorial-style travel content featuring TUMI products throughout airports, resorts, coastal destinations, and city landscapes, helping communicate the brand’s luxury positioning through aspirational travel storytelling and lifestyle-focused imagery. The campaign was published across Instagram posts and Stories, targeting affluent, travel-oriented consumers globally.

STATS: 3M+ targeted followers; 12 influencers activated; 300K estimated engagements

HARD ROCK CAFE & HOTELS

HARD ROCK HOTEL & CASINO ATLANTIC CITY — INFLUENCER + PR CAMPAIGN

PROBLEM: With a presence spanning more than 76 countries, Hard Rock wanted to promote the opening of the new Hard Rock Hotel & Casino Atlantic City. The brand organized a press conference in New York City at the Hard Rock Cafe in Times Square and sought to engage influencers to help amplify awareness around the launch and expansion of the hospitality brand.

SOLUTION: Amra & Elma contracted New York City influencers to attend and promote the Hard Rock Hotel & Casino Atlantic City launch campaign. Influencers created content in and around the iconic Hard Rock Cafe Times Square location, incorporating recognizable Hard Rock branding into their social media posts and Stories. The campaign focused on increasing awareness of the new Atlantic City property while aligning the launch with a younger, lifestyle-driven audience through influencer-led digital exposure.

STATS: 30+ posts using #hardrockac; 3M+ targeted followers; 200K+ estimated engagements

GURNEY’S

GURNEY’S STAR ISLAND RESORT & MARINA — INFLUENCER CAMPAIGN AMPLIFIED WITH ADS

PROBLEM: Gurney’s Star Island Resort & Marina, one of the premier luxury destinations in the Hamptons, wanted to invite influencers to experience the resort as part of its PR and brand awareness efforts. Influencers were invited to spend a weekend at the property, experience the accommodations, dine at the resort’s renowned Showfish restaurant, and enjoy the resort amenities, including direct beachfront access.

SOLUTION: Amra & Elma invited influencers from New York City, as well as those traveling to the Hamptons, to experience Gurney’s Star Island Resort & Marina. Influencers documented and shared their accommodations, dining experiences, resort amenities, and beachfront access across their social media platforms. The campaign focused on aligning the resort with an aspirational luxury travel and lifestyle audience through authentic influencer-driven content.

STATS:2M targeted followers; 10 mid-tier and mega influencers activated; target demographic focused on the New York City market.

IBERIA AIRLINES X COMMUNITY OF MADRID

AIRLINE + TOURISM BOARD PARTNERSHIP, DESTINATION INFLUENCER CAMPAIGN

PROBLEM: Iberia Airlines and Community of Madrid’s goal is to position Madrid as a premier travel and cultural destination for international travelers. The campaign aimed to showcase both the premium Iberia business-class travel experience and the rich culinary, architectural, and cultural offerings of Madrid through immersive influencer storytelling. The objective was to create aspirational travel content that highlighted the full cultural travel journey — from the Iberia business-class experience to curated culinary experiences throughout Madrid and the surrounding regions.

SOLUTION: Amra & Elma organized and managed a seven-day influencer campaign featuring luxury travel, culinary, and lifestyle influencers. Influencers documented their journeys aboard Iberia Airlines, including the business-class flight experience, airport lounges, onboard service, and overall travel comfort from departure through arrival in Madrid. Once in Spain, influencers participated in a fully curated luxury travel itinerary throughout Madrid and surrounding destinations. The experience included a dedicated luxury Mercedes transportation service with a full-time private driver, as well as a professional tour guide accompanying the group throughout the campaign. The itinerary featured Spanish culinary experiences, luxury hospitality, and visits to some of Madrid’s most iconic cultural and historical destinations, including:

Museo del Prado
Plaza de Cibeles
The Royal Palace of Madrid
The seasonal royal residences and historic palace grounds surrounding Madrid

Influencers captured daily content throughout the experience, including Instagram Stories and in-feed posts documenting the luxury travel, architecture, gastronomy, and cultural experiences associated with both Iberia Airlines and Madrid tourism. The campaign was amplified through paid social partnerships across influencer platforms.

STATS:7M targeted followers; 10 influencers activated; 81 pieces of influencer content across photography and video

BVLGARI HOTEL & RESORT, DUBAI

BRANDING (PHYSICAL SPACE + DIGITAL)

Conceptualization and branding of furniture pieces, amenities, packaging, presentations, content development, and digital branding guidelines.

Identifying and conceptualizing branded touchpoints throughout the hotel, including guest rooms, bathrooms, in-room services, and lobby spaces
Development of branding guidelines for the hotel’s interior environments
Collaborating with the lead creative director on the development, implementation, and sourcing of branded elements including trunks, beach bags, linens, toiletry bottles, branding irons, napkins, stationery, robes, and slippers
Development of branding guidelines for hotel content production, including photography and videography
Development of branding guidelines for social media
Development of branding guidelines for influencer collaborations

BVLGARI

BVLGARI SERPENTI — GLOBAL INFLUENCER + DESTINATION CAMPAIGN

PROBLEM: Bvlgari wanted to showcase its jewelry, handbags, and accessories while simultaneously promoting its new Bvlgari resorts. The objective was to position Bvlgari as a luxury lifestyle brand by having influencers experience the resorts while styling and integrating the fashion and accessories into their own personal content.

The campaign centered around six influencers from different parts of the world traveling across Bali, Dubai, and Milan, each documenting the Bvlgari lifestyle through their resort and fashion experiences.

SOLUTION: Amra & Elma contracted influencers to travel from the United States to Bali, Dubai, and Milan to style, photograph, and share Bvlgari jewelry, handbags, and accessories. Amra & Elma also collaborated with professional photographers to support the creation of editorial-style content that captured the Bvlgari lifestyle within the context of each destination.

In Dubai, we traveled into the desert to produce content for the Serpenti collection. In Milan, we produced an editorial featuring the diamond Serpenti jewelry collection while reimagining the iconic Bvlgari imagery associated with Elizabeth Taylor. The Milan editorial also incorporated Bvlgari handbags and sunglasses.

STATS: 4.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

TAJ HOTELS x POWER UP

EVENTS

Conceptualizing and Executing Events for Key Media Contacts, Influencers, and Celebrities

PROBLEM: Power Up, a health-conscious snack brand sold in over 250 retail locations including TJ Maxx, Walmart, and Costco, had already established strong traction with its existing customer base but wanted to expand its target demographic and reach a broader audience.

SOLUTION: One of Amra & Elma’s strategies was to partner with the iconic Pierre Hotel on Fifth Avenue, part of Taj Hotels, and host events featuring health-conscious media, influencers, celebrities, and industry insiders. The objective was to introduce the brand to a broader lifestyle-oriented audience beyond the traditional athlete and fitness consumer demographic.

Amra & Elma was responsible for hosting and coordinating high-profile journalists, celebrities, influencers, and other key tastemakers. The agency managed all event production and logistics, including:

Location scouting and hotel partnership negotiations
Transportation coordination for guests and talent
Management of photographers and videographers
Creation and distribution of branded gifting bags

RESULTS: Over 7M+ targeted reach

NESTLÉ — ACQUA PANNA

LUXURY TRAVEL + CULINARY INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID SOCIAL

PROBLEM: Nestlé’s Acqua Panna had recently refreshed its brand with sustainable packaging, updated visual identity, and expanded U.S. distribution. The brand wanted to increase awareness among U.S. consumers while strengthening its positioning within the luxury travel, hospitality, and culinary lifestyle space. Nestlé sought to create immersive destination-driven experiences that would connect the brand to elevated travel, fine dining, and Italian lifestyle culture while generating authentic influencer content across social media.

SOLUTION: Amra & Elma activated VIP travel, lifestyle, culinary, and celebrity influencers to experience the Acqua Panna journey across Tuscany, Florence, and New York City. The campaign centered around curated luxury travel and culinary experiences designed to bring the Acqua Panna brand story to life through destination-focused storytelling. In Tuscany, influencers traveled through Florence and the rolling hills of the Tuscan countryside, visiting romantic towns and experiencing authentic Italian culinary experiences paired with Acqua Panna. The itinerary also included a visit to Villa Panna, the brand’s natural water source surrounded by more than 3,000 acres of protected land. The campaign extended to New York City, where influencers participated in elevated culinary and lifestyle experiences, including a helicopter tour over the Hudson River, rooftop vineyard experiences in Brooklyn, and curated Tuscan-inspired dining activations throughout the city. Content was amplified through paid social campaigns across influencer platforms to further extend campaign reach and engagement.

STATS: 5.7M targeted followers; 7 VIP influencers activated; 77 pieces of influencer content across photography and video; 855K estimated impressions on influencer posts; average influencer CPE: $0.10

BVLGARI HOTEL & RESORT, BALI

BRANDING (SPACE + DIGITAL)

Conceptualization and branding for the hotel, including spa amenities, packaging, presentations, content development, and digital branding guidelines.

Identifying and conceptualizing branded touchpoints throughout the hotel, including the spa, guest rooms, bathrooms, and lobby spaces
Collaborating with the senior designer on the development and sourcing of spa amenities, bags, scarves, beauty bottles, stationery, robes, and slippers
Development of branding guidelines for hotel photography and videography
Development of branding guidelines for social media
Development of branding guidelines for influencer collaborations

MANDARIN ORIENTAL

MANDARIN ORIENTAL, PR CAMPAIGN

PR Campaign for Mandarin Oriental (Bloomberg) — Media Strategy + Content Development

Researching target media outlets and identifying journalists whose coverage aligned with luxury hospitality, travel, lifestyle, and business audiences
Building targeted media workbooks and journalist lists using industry media databases and editorial research
Developing creative story angles tailored to the interests and coverage areas of individual journalists and publications
Pitching the brand and story concepts to the media
Coordinating interviews and media opportunities
Providing supporting materials and additional information for editorial development
Managing communication throughout the publishing process and ensuring successful media placement

BVLGARI HOTELS & RESORTS