GAMING
Age of Wonders
AGE OF WONDERS — PLANETFALL INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS
PROBLEM: Age of Wonders, a turn-based strategy video game developed by Triumph Studios and published by Paradox Interactive, engaged us to support the launch of Age of Wonders: Planetfall, the fifth installment in the franchise and the series’ first entry to introduce a sci-fi setting. The objective was to partner with mid-tier to macro gaming influencers to create YouTube content showcasing the game. The brand specifically sought creators focused on turn-based strategy (TBS) titles, as well as influencers with experience covering games such as BattleTech, Wargroove, and The Battle for Wesnoth.
SOLUTION: For the campaign, we identified and curated a roster of influencers specializing in turn-based strategy content, from which the brand selected eight creators recognized for their expertise in strategy game reviews. Influencer audiences ranged from 54K to 1.3M subscribers and followers. Each creator produced dedicated video content reviewing Age of Wonders: Planetfall and its key gameplay innovations, including Exploration Sites and the New Colonizer Mode.
STATS: The campaign generated 3.2M targeted impressions across influencer videos and social channels, delivering a 17.3% average engagement rate and 16 high-performing content pieces that sustained organic discussion post-launch — reinforcing Age of Wonders as a top-tier strategy franchise in the genre.
Fortnite
FORTNITE INFLUENCER CAMPAIGN + GIVEAWAY
PROBLEM: Fortnite, one of the world’s largest online video games developed by Epic Games, engaged us to execute an influencer giveaway campaign designed to strengthen brand awareness, grow its player community, and promote Ninja’s viral “32 Kill Solo Squads” Fortnite video. To enter the giveaway, participants were required to follow Fortnite’s YouTube and Instagram accounts, follow all three participating influencers, and follow Ninja’s personal YouTube and Instagram channels where the winner would be announced. The grand prize included the opportunity to play Fortnite with the influencer of the winner’s choice, along with exclusive gameplay tips from Ninja delivered directly to the winner.
SOLUTION: For the campaign, we selected influencers with a proven history of creating Fortnite-related content and established audiences within the gaming community. Each influencer published sponsored content across YouTube and Instagram announcing the giveaway, promoting Ninja’s featured video, and guiding their audiences through the entry requirements necessary to participate and win the prize.
STATS: The campaign reached 3.7 million targeted viewers, generated 61K participant actions, and achieved a 16.1% engagement rate across all influencer accounts. Beyond short-term fan growth, the activation reinforced Fortnite’s community leadership and proved the power of coordinated creator partnerships to drive both reach and loyalty at scale.
Final Fantasy XV
FINAL FANTASY XV & ALEXIS REN — CELEBRITY + INFLUENCERS, AMPLIFIED WITH PAID SOCIAL
PROBLEM: Final Fantasy XV: A New Empire, the mobile adaptation of Square Enix’s acclaimed action role-playing franchise, was launching new television and digital campaigns to expand its reach among younger, mobile-first audiences. The brand partnered with us to engage eight mid-tier gaming influencers and host an exclusive event featuring Alexis Ren, the new face of Final Fantasy XV. Influencers were invited to experience the game in person, explore its updated visuals, and share their impressions with followers across YouTube and Instagram. The campaign leveraged the franchise’s established legacy while introducing Square Enix’s intellectual property to a new generation through influencer-driven storytelling and celebrity amplification.
SOLUTION: For the campaign, we identified and recruited eight gaming influencers with subscriber and follower bases ranging from 89K to 679K. Each influencer attended the exclusive launch event and created content documenting their hands-on experience with the game. Content was distributed across YouTube and Instagram, providing authentic exposure to highly engaged gaming audiences while extending awareness of Final Fantasy XV: A New Empire through trusted creator voices.
STATS: The campaign reached 2.3 million targeted viewers, with 16 posts in total, and delivered a 14.3% average engagement rate across social channels. By merging influencer credibility with celebrity influence, the activation successfully reintroduced Final Fantasy XV to a younger audience and drove renewed brand relevance in the competitive RPG mobile space.
Fall Guys: Ultimate Knockout
FALL GUYS: ULTIMATE KNOCKOUT INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS
PROBLEM: Fall Guys: Ultimate Knockout, the platform battle royale game developed by Mediatonic and published by Devolver Digital, engaged us to support the launch of the title among PlayStation gaming audiences. Inspired by game-show competitions such as Takeshi’s Castle and playground games like British Bulldog, Fall Guys: Ultimate Knockout offered a highly social and competitive multiplayer experience. The brand sought to partner with both macro and micro influencers specializing in PlayStation gaming content to livestream gameplay sessions on YouTube. Influencers were tasked with highlighting key game features, including the 60-player capacity, while competing against one another and engaging directly with members of their audience.
SOLUTION: For the campaign, we selected 10 gaming influencers across multiple audience tiers to promote and host live-streaming activations. Each creator announced upcoming gameplay sessions to their followers and invited fans to participate in the experience. Influencers encouraged their audiences to try Fall Guys: Ultimate Knockout and offered select participants the opportunity to play live alongside them. The activation was structured as a giveaway, with fans entering by tagging friends on influencer posts for a chance to be chosen to join their favorite creators in real-time gameplay sessions.
STATS: 5.4M targeted impressions, 21 influencer posts, and an average engagement rate of 22.3% across all social channels.
Age of Wonders
AGE OF WONDERS — PLANETFALL INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS
PROBLEM: Age of Wonders, a turn-based strategy video game developed by Triumph Studios and published by Paradox Interactive, engaged us to support the launch of Age of Wonders: Planetfall, the fifth installment in the franchise and the series’ first entry to introduce a sci-fi setting. The objective was to partner with mid-tier to macro gaming influencers to create YouTube content showcasing the game. The brand specifically sought creators focused on turn-based strategy (TBS) titles, as well as influencers with experience covering games such as BattleTech, Wargroove, and The Battle for Wesnoth.
SOLUTION: For the campaign, we identified and curated a roster of influencers specializing in turn-based strategy content, from which the brand selected eight creators recognized for their expertise in strategy game reviews. Influencer audiences ranged from 54K to 1.3M subscribers and followers. Each creator produced dedicated video content reviewing Age of Wonders: Planetfall and its key gameplay innovations, including Exploration Sites and the New Colonizer Mode.
STATS: The campaign generated 3.2M targeted impressions across influencer videos and social channels, delivering a 17.3% average engagement rate and 16 high-performing content pieces that sustained organic discussion post-launch — reinforcing Age of Wonders as a top-tier strategy franchise in the genre.
Fortnite
FORTNITE INFLUENCER CAMPAIGN + GIVEAWAY
PROBLEM: Fortnite, one of the world’s largest online video games developed by Epic Games, engaged us to execute an influencer giveaway campaign designed to strengthen brand awareness, grow its player community, and promote Ninja’s viral “32 Kill Solo Squads” Fortnite video. To enter the giveaway, participants were required to follow Fortnite’s YouTube and Instagram accounts, follow all three participating influencers, and follow Ninja’s personal YouTube and Instagram channels where the winner would be announced. The grand prize included the opportunity to play Fortnite with the influencer of the winner’s choice, along with exclusive gameplay tips from Ninja delivered directly to the winner.
SOLUTION: For the campaign, we selected influencers with a proven history of creating Fortnite-related content and established audiences within the gaming community. Each influencer published sponsored content across YouTube and Instagram announcing the giveaway, promoting Ninja’s featured video, and guiding their audiences through the entry requirements necessary to participate and win the prize.
STATS: The campaign reached 3.7 million targeted viewers, generated 61K participant actions, and achieved a 16.1% engagement rate across all influencer accounts. Beyond short-term fan growth, the activation reinforced Fortnite’s community leadership and proved the power of coordinated creator partnerships to drive both reach and loyalty at scale.
Final Fantasy XV
FINAL FANTASY XV & ALEXIS REN — CELEBRITY + INFLUENCERS, AMPLIFIED WITH PAID SOCIAL
PROBLEM: Final Fantasy XV: A New Empire, the mobile adaptation of Square Enix’s acclaimed action role-playing franchise, was launching new television and digital campaigns to expand its reach among younger, mobile-first audiences. The brand partnered with us to engage eight mid-tier gaming influencers and host an exclusive event featuring Alexis Ren, the new face of Final Fantasy XV. Influencers were invited to experience the game in person, explore its updated visuals, and share their impressions with followers across YouTube and Instagram. The campaign leveraged the franchise’s established legacy while introducing Square Enix’s intellectual property to a new generation through influencer-driven storytelling and celebrity amplification.
SOLUTION: For the campaign, we identified and recruited eight gaming influencers with subscriber and follower bases ranging from 89K to 679K. Each influencer attended the exclusive launch event and created content documenting their hands-on experience with the game. Content was distributed across YouTube and Instagram, providing authentic exposure to highly engaged gaming audiences while extending awareness of Final Fantasy XV: A New Empire through trusted creator voices.
STATS: The campaign reached 2.3 million targeted viewers, with 16 posts in total, and delivered a 14.3% average engagement rate across social channels. By merging influencer credibility with celebrity influence, the activation successfully reintroduced Final Fantasy XV to a younger audience and drove renewed brand relevance in the competitive RPG mobile space.
Fall Guys: Ultimate Knockout
FALL GUYS: ULTIMATE KNOCKOUT INFLUENCER CAMPAIGN, AMPLIFIED WITH PAID ADS
PROBLEM: Fall Guys: Ultimate Knockout, the platform battle royale game developed by Mediatonic and published by Devolver Digital, engaged us to support the launch of the title among PlayStation gaming audiences. Inspired by game-show competitions such as Takeshi’s Castle and playground games like British Bulldog, Fall Guys: Ultimate Knockout offered a highly social and competitive multiplayer experience. The brand sought to partner with both macro and micro influencers specializing in PlayStation gaming content to livestream gameplay sessions on YouTube. Influencers were tasked with highlighting key game features, including the 60-player capacity, while competing against one another and engaging directly with members of their audience.
SOLUTION: For the campaign, we selected 10 gaming influencers across multiple audience tiers to promote and host live-streaming activations. Each creator announced upcoming gameplay sessions to their followers and invited fans to participate in the experience. Influencers encouraged their audiences to try Fall Guys: Ultimate Knockout and offered select participants the opportunity to play live alongside them. The activation was structured as a giveaway, with fans entering by tagging friends on influencer posts for a chance to be chosen to join their favorite creators in real-time gameplay sessions.
STATS: 5.4M targeted impressions, 21 influencer posts, and an average engagement rate of 22.3% across all social channels.