Direct Mail Statistics

DIRECT MAIL STATISTICS IN 2022

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Direct mail statistics indicate that direct mail continuous to be one of leading marketing channels. According to Direct Marketing Association’s Statistical Fact Book, 45-54 age group responds to direct mail at a rate of 14.1%. Overall, studies show that 80-90% of direct mail gets opened, while only 20-30% of email is opened. The conversion rate of direct mail is 5.3% and when combined with digital ads, it can reach up to 28%. According to the USPS Marketer’s Guide, the average household receives only two pieces of direct mail a day compared to 157 e-mails. Direct mail also has a higher response rate than email, with 4.4% of recipients responding to direct mail compared to 0.12% of email recipients. Additionally, direct mail is continues to be useful when firms are looking to build brand awareness. A study conducted by Canada Post found that direct mail requires 21% less cognitive effort to process than digital media sources.

Below, we highlight 26 key direct mail statistics:

Direct Mail Statistics (Editors Choice)

  • 80-90% of direct mail gets opened, while only 20-30% of email is opened
  • Direct mail conversion rate is 5.3% and when combined with digital ads, it is up to 28%
  • Direct mail makes up 52.7 percent of the national marketing budget
  • 39% of consumers try a new business out for the first time as a result of receiving direct mail from them
  • 54% of consumers say they want direct mail from brands that interest them
  • 60% of catalog recipients visit the website of the company that mailed them the catalog

Direct Mail: 26 Top Direct Mail Statistics in 2022

Direct mail statistics #1: the 45-54 age group responds to direct mail at a rate of 14.1%

The Direct Marketing Association’s Statistical Fact Book shows that the 45-54 age group responds to direct mail at a rate of 14.1%. This makes them a much better target audience than members of Generation Z, who are more reachable via social media platforms like Snapchat. By understanding which groups respond best to direct mail, brands can create targeted marketing campaigns that are more likely to be successful.

Direct Mail Statistics

Direct mail statistics #2: 80-90% of direct mail gets opened, while only 20-30% of email is opened

Majority of people prefer to receive physical mail over email. In fact, studies show that 80-90% of direct mail gets opened, while only 20-30% of email is opened. There are a number of reasons for this discrepancy. For one, people are inundated with emails on a daily basis and it can be easy to overlook or delete messages without even reading them. Direct mail, on the other hand, stands out in a person’s mailbox. Furthermore, physical mail feels more personal than an email and is more likely to get attention and generate results. As businesses increasingly turn to digital marketing strategies, it’s important to remember the power of direct mail. With its high open rate and personal touch, direct mail can be a powerful tool for reaching potential customers.

Direct mail statistics #3: direct mail conversion rate is 5.3% and when combined with digital ads, it is up to 28%

Direct mail is one of the most effective marketing tools available, with a conversion rate of 5.3%. However, when combined with digital ads, the conversion rate can reach up to 28%. This is most likely due to direct mail providing a physical reminder of a brand that people can hold onto and refer to later. Digital ads are great for getting initial exposure, but they can also be quickly forgotten. Direct mail allows brands to continue the conversation and keep the product on top of consumer’s minds. Plus, with custom printing and targeted lists, brands can make sure that their direct mail campaign is highly effective.

Direct Mail Statistics

Direct mail statistics #4: direct mail makes up 52.7 percent of the national marketing budget

Direct mail marketing continues to be a popular and effective way to reach consumers, despite the rise of digital media. According to Webintermix and Direct Marketing Association, direct mail makes up 52.7 percent of the national marketing budget. Direct mail has a number of advantages that explain its enduring popularity. For one, it allows marketers to target their audience with precision, sending messages only to those people who are most likely to be interested in what they have to say. In addition, direct mail is highly customizable, giving marketers the ability to create a message that is tailored to the specific needs and interests of their target audience.

Direct mail statistics #5: direct mail  has a response rate of 4.4% when compared to 0.12% for email

Direct mail remains an effective marketing tool despite the slumping economy and increased use of electronic communications. According to the USPS Marketer’s Guide, the average household receives only two pieces of direct mail a day compared to 157 e-mails. Direct mail also has a higher response rate than email, with 4.4% of recipients responding to direct mail compared to 0.12% of email recipients. In addition, direct mail is less likely to be considered spam, making it more likely to be read and acted upon.

Direct Mail Statistics

Direct mail statistics #6: 39% of consumers try a new business out for the first time as a result of receiving direct mail from them

Direct mail can be an extremely effective marketing tool – especially when looking to break into a new market. The US Data Corporation found that 39% of consumers try a new business out for the first time as a result of receiving direct mail from them. Direct mail allows brands to target ads specifically to individuals who are likely to be interested in what they have to offer, and it’s a great way to introduce oneself to potential customers in a new market. Furthermore, with the ability to track responses and measure results, brands can fine-tune their direct mail campaigns to ensure that they’re as effective as possible.

Direct Mail Statistics

Direct mail statistics #7: 38.5 billion dollars were dedicated to direct mail spend in the US in 2021

As the largest local advertising channel, direct mail is understandably receiving significant investment. According to Mail Shark, 38.5 billion dollars were dedicated to direct mail spend in the US in 2021. Direct mail has been shown to be an effective marketing strategy, providing a great return on investment. It is also highly targeted, allowing businesses to reach their ideal customers with laser precision.

Direct mail statistics #8: 54% of consumers say they want direct mail from brands that interest them

A direct mail statistic from Triadex Services shares that 54% of consumers say they want direct mail from brands that interest them. Direct mail can be a very effective way to reach out to potential customers, and this is especially true if they have shown signs of interest in the brand already. Direct mail can be an effective way to reach out to potential customers and build relationships with them.

Direct mail statistics #9: direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists

In 2018, direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists, according to the DMA Response Rate Report. These numbers represent a significant increase from 2017, when the household list response rate was 5.1% and the prospect list response rate was 2.9%. Thanks to technological advancements, mail marketers are gathering more data about consumers and using it to target their audience more effectively. In addition, the USPS has introduced new services that make it easier to track and measure the success of direct mail campaigns. As a result, direct mail is becoming an increasingly attractive option for marketers looking to reach their target audience.

Direct Mail Statistics

Direct mail statistics #10: 41% of Americans of all ages say they still look forward to checking their mailbox each day

Though we now receive most of our communication electronically, 41% of Americans of all ages say they still look forward to checking their mailbox each day. This may be because there’s just something exhilarating about opening that little mailbox to find an item you can hold, with your name written on it. Direct mail can also be a more personal form of communication than email, helping to create a connection with the recipient. And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. This suggests that direct mail may have a place in marketing strategies for years to come.

Direct mail statistics #11: the direct mail industry accounts for almost 60% of the mail US households receive

According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. This means that, of all the mail American households receive on a daily basis, nearly six out of every ten pieces is marketing mail. If people mostly receive marketing mail and are still looking forward to it, that’s great news for mail marketers.

Direct mail statistics #12: 39% of consumers try a new business out for the first time as a result of receiving direct mail from them

Direct mail can be an extremely effective marketing tool – especially if a brand is looking to break into a new market. The US Data Corporation found that 39% of consumers try a new business out for the first time as a result of receiving direct mail from them. Direct mail allows brands to target their ads specifically to individuals who are likely to be interested in what they have to offer, and it’s a great way to introduce oneself to potential customers in a new market. With the ability to track responses and measure results, brands can fine-tune their direct mail campaigns to ensure that they’re as effective as possible.

Direct mail statistics #13: 60% of catalog recipients visit the website of the company that mailed them the catalog

Direct mail statistics published by the United States Postal Service show that 60% of catalog recipients visit the website of the company that mailed them the catalog. This is not surprising as 84% of catalog recipients find it easier to browse and shop online while using it. Consumers are very likely to visit a website after discovering a product in a catalog. Modern shoppers turn to the internet for further product information, but what produces the spark that makes them visit a website? In many cases it’s flipping through a good old catalog.

Direct Mail Statistics

Direct mail statistics #14: direct mail brings a 29% ROI

Direct mail offers a strong return on investment, despite recent postal rate increases. Direct mail statistics published by Marketing Charts show that direct mail brings a 29% ROI, matching the ROI of social media marketing efforts. With a return like this, companies should continue to invest in direct mail marketing campaigns. The new postal rates may slightly increase the cost of direct mail campaigns, but the return on investment still may make direct mail a wise marketing investment.

Direct mail statistics #15: up to 90% of direct mail gets opened, compared to only 20-30% of emails

According Data and Marketing Association, up to 90% of direct mail gets opened, compared to only 20-30% of emails. Direct mail also has a higher response rate than email, social media, and paid search. Direct mail is a physical reminder of a brand that can’t be ignored or deleted. It’s easy to see how this old-school method of marketing could be effective in promoting a business in 2022.

Direct mail statistics #16: direct mail has a response rate of 4.4%, compared to 0.12% for email

According to Marketing Profs, 57% of email addresses are abandoned because the users receives too many marketing emails. Direct mailing lists, however, are more reliable. Direct mail has a response rate of 4.4%, compared to 0.12% for email according to The Direct Marketing Association. Direct mail also commands more attention than email, with people spending an average of 30 minutes reading direct mail pieces, compared to only 6 seconds for emails according to Mailspect. And finally, direct mail is more likely to be kept and referred to later, making it a valuable tool for building brand awareness.

Direct mail statistics #17: 90% of millennials believe that direct mail is more reliable than email

Direct mail marketing may seem like a thing of the past, but new research shows that it is still an effective way to reach one’s target audience, especially millennials. A recent study conducted by the USPS and Valassis found that 90% of millennials believe that direct mail is more reliable than email, and 24% are likely to share it with other people. Direct mail also has a higher chance of being read than email, with 64% of millennials saying they prefer to receive advertisements through the mail and 68% always reading them.

Direct mail statistics #18: U.S. advertisers spent $167 per person on direct mail to earn $2,095 worth of goods sold, for a return of 1,300 percent

Direct mail continues to be a powerful marketing tool, despite the rise of digital channels. In 2018, U.S. advertisers spent $167 per person on direct mail to earn $2,095 worth of goods sold, for a return of 1,300 percent. Direct mail also outperforms other channels when it comes to driving purchase decisions: 78 percent of consumers say they act on direct mail immediately, compared to 45 percent for email and 39 percent for online display ads. And with the advent of new technologies like augmented reality and personalized printing, direct mail is only getting more effective. As a result, Direct Marketing Association reports that direct mail spend is expected to reach over $60.4 billion in 2023.

Direct Mail Statistics

Direct mail statistics #19: direct mail requires 21% less cognitive effort to process than digital media sources

Direct mail is one of the most effective marketing tools available, especially when it comes to building brand awareness. A study conducted by Canada Post found that direct mail requires 21% less cognitive effort to process than digital media sources. This means that people are more likely to remember a brand after seeing it in a direct mail piece than they are after seeing it online. Direct mail also has a higher brand recall than other traditional media such as television and radio.

Direct mail statistics #20: direct mail has a 20% higher response rate than digital media

Direct mail continues to be a powerful tool for marketing and persuasion, with a 20% higher response rate than digital media, according to Canada Post. This is likely due to the fact that direct mail is a more personal form of communication, and people are more likely to respond to a piece of mail that is addressed specifically to them. In addition, direct mail allows businesses to target their audience more precisely, meaning that the message is more likely to be relevant to the recipient.

Direct mail statistics #21: direct mail had a 63% response rate with Baby Boomers

Direct mail is a top purchase influencer among Baby Boomers, even beating out product recommendations from family and friends, according to a Marketing Charts study. Direct mail’s reach continues to grow as a result of its effectiveness in driving purchases. The study found that direct mail had a 63% response rate with Baby Boomers. It is also particularly effective in reaching affluent households.

Direct mail statistics #22: direct mail outperformed email in five out of nine tests

A recent study from the USPS Office of the Inspector General found that direct mail outperformed email in five out of nine tests. Direct mail was found to be more memorable than email, with consumers being able to recall more details about the offer and the brand.

Direct Mail Statistics

Direct mail statistics #23: 77% of people sort through their mail immediately

According to the USPS, 77% of people sort through their mail immediately, and over half of Americans say that they have made a purchase as a result of receiving direct mail.

Direct mail statistics #24: 70% of consumers say that direct mail is more personal than online interactions

A recent study, 70% of consumers say that direct mail is more personal than online interactions. Direct mail allows brands to reach their target audience with a physical message that they can hold and read at their leisure. Brands can also include images and graphics to make their message more visually appealing. Plus, with advancements in printing technology, brands can now print directly on envelopes and postcards, making their direct mail campaign even more personal.

Direct mail statistics #25: adding the recipient’s name and full color to the mailer can increase the response rate by up to 135%

Direct mail can be a powerful marketing tool, but only if it is done correctly. One way to increase the effectiveness of direct mail is to personalize it as much as possible. This means adding the recipient’s name and full color to the mailer. Doing so can increase the response rate by up to 135%. But personalization doesn’t stop there. Brands can also use more sophisticated database information to further increase the response rate. When all of these elements are combined, brands can see a response rate increase of up to 500%.

Direct mail statistics #26: it can take up to 18-20 touch points to reach a customer for the first time

One of the most important things to keep in mind when trying to reach a customer for the first time is that it can take up to 18-20 touchpoints. This means that brands need to make sure their marketing efforts are consistent and that they are reaching out through multiple channels. Direct mail is a great way to connect with potential customers, and the statistics back this up.