19 Jul TOP HOTEL BRANDING AGENCIES IN 2023
In the hotel industry, branding is essential to success. A well-designed brand can help a hotel stand out in a crowded market, attract new guests, and build customer loyalty. However, designing an effective hotel brand is no easy task. It requires a deep understanding of the hotel’s target audience, the hotel’s unique features and amenities, and the hotel’s competitive landscape.
Fortunately, there are hotel branding agencies that specialize in creating and managing hotel brands. These agencies have the expertise and experience necessary to develop a strong hotel brand that will resonate with guests and drive business results.
There are many different hotel branding agencies out there, each with its own unique approach to branding. Some hotel branding agencies focus on creating new brands from scratch, while others focus on rebranding existing hotels. Still, other hotel branding agencies offer a mix of both services.
Here are the top 12 hotel branding agencies, along with their services, past clients and collaborations, and their achievements and media mentions.
Below is the curated list of top hotel branding agencies in 2023:
Amra & Elma is a hotel branding agency founded by superstar travel influencers. Because they are hotel influencers themselves, they are masters in engaging travelers and influencers. They create unforgettable branding for hotels. They identify the unique features of their client’s brands, design visuals that effectively tell their stories, and make sure to maintain consistency across all channels.
They create a visual identity around how they stand out from competitors by identifying what makes them different and then designing images that clearly showcase this attribute so potential customers can easily recognize them. Their hotel branding goal is to assist hotel brands in achieving the greatest possible marketing results while also increasing and speeding up their return on investment.
Hotel branding agencies have become an essential tool in today’s hotel industry. Managing a hotel’s brand reputation has become more important than ever before with the rise of social media platforms where customers can share their experiences good or bad with just a few clicks.
A hotel’s brand is its most valuable asset and must be protected and nurtured carefully. Amra & Elma is the perfect agency to do just that with their team of expert hotel branders who have years of experience and success in this field.
- Social media branding services
- Logo branding services
- Collateral branding services
- Media buying
- Influencer marketing
- Photo&video production
- Kimpton Hotels And Restaurants
- Bvlgari Hotels & Resorts
- Mandarin Oriental
- Emirates Airlines
- Wells Fargo
- Inc. Magazine
- Financial Times
- Marie Claire
- Huffington Post
- Business Insider
- ELLE Magazine
- USA Today
- The Washington Post
- Yahoo News
Longitude° is a hotel branding agency that understands the unique challenges and opportunities of the hospitality industry. They build hotel brands for hoteliers, moteliers, restaurateurs, resort operators, and travel and tourism businesses. Longitude° has a deep understanding of the hotel industry and what it takes to build a successful hotel brand.
They have a team of experienced hotel branding professionals who can help hoteliers create a strong and differentiated brand for their property. Longitude° can help hoteliers build their brand through brand strategy, identity development, web design and development, marketing communications, and public relations.
In addition to hotel branding services, Longitude° also offers hotel consulting services to help hoteliers improve their operations and bottom line. Whether you are looking to build a new hotel brand or refresh your existing one, Longitude° can help you achieve your goals.
- Hotel brand & concept development
- Brand strategy
- Communication and storytelling
- Brand guest experience strategy
- Brand mark and logo design
- Brand color palette and typography system
- Conceptual 3D renderings of signage & wayfinding
- Hotel brand collateral design
- Brand guidelines and standards documentation
- Beechwood Pinnacle
- IDM Hospitality Management
- Big Cedar Lodge
- The Marmara
- Hotel Pommier
As hotel branding agencies become more and more popular, ZOO is one that endures. This is because they don’t just market to the requisites, but they also inspire and activate potential customers. Hospitality experiences are only getting better as we learn more about customer engagement. And ZOO is at the forefront, creating brand stories that get people talking.
If you’re looking for an agency that will go above and beyond to increase enquiries and revenue, then ZOO is a great choice. Their team of experts is passionate about what they do and will make sure your hotel experience is one to remember.
- Brand development
- Brand identity
- Oetker Collection
- The Set Hotels
- London + Regional Hotels
- Autograph Collection
- Strand Palace
As hotel branding agencies go, Lotus Marketing is truly a cut above the rest. They provide a wide range of hotel marketing support services that are designed to help hoteliers achieve their goals. From marketing strategy and branding to positioning and digital support, they have the knowledge and experience to help hoteliers reach their target audiences.
And because they understand the importance of visual asset management, they also offer hotel-specific creative services that are sure to make a lasting impression. If you’re looking for a hotel marketing agency that can provide comprehensive support, Lotus Marketing is a great choice.
- Creative design
- Social media
- Digital marketing
- Marketing strategy
- Media planning
- Tribute Portfolio
- Delta Hotels
- Moxy Hotels
- Omni Hotels
Three Rooms is a hotel branding agency that has a wealth of experience in helping hoteliers create, build and market their brands. Using strategic thinking and intelligent design, they engage audiences and increase brand appeal to stimulate positive change for bold organizations in the UK and beyond. Three Rooms offers a complete suite of hotel branding services, from creating a brand identity to developing marketing campaigns that drive results.
Their team of hotel branding experts understands the unique challenges hoteliers face when trying to engage customers and make change happen. As a result, they are able to provide their clients with the insights and creative solutions needed to achieve success. If you’re looking for a hotel branding agency that can help you take your brand to the next level, Three Rooms is the perfect partner.
- Brand evolution
- Brand transformation
- Brand design
- Content marketing
- Email campaigns
- Social media
- Sat ADSL
- Zoosh Group
- Infinite Edge
- Royal Entomological Society
- The Switch
Brandgger is one of the leading hotel branding agencies, with a team of professional designers, artists, and architects who conceptualize and create unique, compelling, and bespoke branding. They have worked with international brands for over 15 years, and as a result, their clients have a unified language across all digital and printed channels.
You can explore their comprehensive design and marketing services designed for Hotels, Real Estate, and Lifestyle brands in Riviera Maya and Miami. Brandgger’s hotel branding services are designed to help your hotel stand out from the competition and attract more guests. Their team will work closely with you to understand your hotel’s unique brand identity and create a cohesive branding strategy that reflects your hotel’s values and personality.
Whether you’re looking for a new logo, website design, or print collateral, Brandgger can help you achieve your branding goals.
- Web design
- Social media
- Brand identity
- Digital marketing
- Mayakoba (RLH Properties)
- Puerto Aventuras
- Florafauna Tulum
- Thompson Hotels
- El Nido Holbox
- Cabana Miami
- Amari Tulum
- PA Beach Club & Hotel
- Habitat Construcción
- Cinco Tulum Beach
- Bluehouse Puerto Aventuras
Unsung Studio is one of the hotel branding agencies that can help you create memorable impressions and emotional connections with your customers. Hospitality branding is full of potential, and Unsung Studio has the experience and creativity to take your hotel business from just another hotel to a coveted destination.
By creating a strong brand, you can increase your perceived value, build community recognition, fill seats at your hotel –– and keep customers coming back for more. With Unsung Studio’s help, you can create a brand that sets you apart from the competition and establishes you as a leading hotel in your market.
- Area research
- Logo development
- Brand guidelines
- Interior/exterior signage
- Brand messaging
- Website design & development
- Search engine optimization
- Anton Aspire & Ascend
- Station Craft
- Anchorhead Coffee Co
- Anton Vida
- The Indie Collection
- Lord Hobo Brewing Co
- The Plaza
- Aipa Surf Co
AOR is a hotel branding agency that has decades of destination branding and marketing expertise. They work hand-in-hand with hoteliers to create hospitality magic, ensuring every interaction guests have with the hotel brand is memorable, meaningful, and shareable. They start each project by creating a version of a run of the show – a detailed, phased approach that starts with the Discovery session.
Using a strategic focus and creative lens, they develop the hotel brand’s story and give a comprehensive strategy to attract the ideal guests and build life-long customer loyalty. By working with AOR, hoteliers can be confident that they are partnering with a team of experts who will elevate their hotel brand to the next level.
- Marketing strategy
- Website design & development
- The Crawford Hotel
- Event Rents
- First Hospitality
- The Nines
Hotel branding agencies are a dime a dozen. However, based on 13 years of experience in the hospitality industry, Internet Moguls are proud to provide optimum marketing solutions that’ll give the business a boost. Hotel branding agencies understand what it takes to make a hotel brand successful.
Internet Moguls will make the hotel business fruitful with their expertise in this digital world. They offer marketing solutions in the field of SEO, SMO, Revenue Management, and so on. Their services are designed to help hoteliers overcome these challenges and more. If you’re looking for the best hotel branding agency, this is a good choice!
- Logo design
- Signage design
- Print collateral
- Brand guidelines
- The Khyber
- Le Meridien
- Lemon Tree Hotels
- Pride Hotel
- Park Plaza
At MDG, they believe that success comes from building strong ties with their clients. Over the years, they’ve partnered with many well-respected hotel brands to help them develop fresh strategies, create messaging that resonates, and produce quantifiable results. hotel branding agencies
MDG’s approach to hospitality and hotel marketing starts with understanding audiences and the business. Through extensive research and analysis, they gain insights into what motivates guests and what drives hotel performance. Armed with this knowledge, they work with their clients to develop creative and effective marketing programs that deliver results.
From brand development and positioning to advertising and promotions, MDG has the experience and expertise to help hoteliers succeed. Their goal is to help their clients grow their businesses and achieve their objectives – whether it’s increasing occupancy rates or boosting revenues. With a proven track record of success, MDG is the hotel marketing partner you can trust.
- Branding agency
- Responsive web design
- Digital public relations
- Radio ads
- Media buying
- Social media
Joie Brands is one of the most trusted hotel branding agencies in the industry, with over 13 years of experience in building hotel brands from the ground up. They have a deep understanding of what it takes to create a successful hotel brand, from strategy and brand architecture to visual communications systems and hotel launches.
They also have a unique insight into the hospitality industry, which has allowed them to become a trusted branding partner for many of the world’s most recognizable hotel brands. If you’re looking for a hotel branding agency that can help you create a strong, cohesive brand identity for your hotel, Joie Brands is an excellent choice.
- Brand strategy
- Brand identity
- Brand experience
- Rove Hotels
- Vida Hotels and Resorts
- Al Alamein
- Mysk by Shaza
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Top Hotel Branding Agencies in 2023 – Frequently Asked Questions:
What is a hotel branding agency?
Hotel branding agencies are marketing and design firms that specialize in creating and executing marketing campaigns and designs for hotels. Their services can include creating a brand strategy, designing the logo and visual identity, developing marketing materials (like website design, advertising collateral, etc.), managing social media accounts, and more.
Some hotel branding agencies are also experienced in launching new hotels – from helping to select a location to design the hotel’s interior spaces to recruiting staff. They can also work with existing hotels to help revitalize or reposition their brand.
How much does it cost to hire any of the hotel branding agencies?
It can cost anywhere from $10,000 to $100,000 or more to hire a hotel branding agency. However, the price can go up or down depending on the size and scope of the project.
When choosing a hotel branding agency, it’s important to make sure you select one that has experience working with hotels and understands your specific needs and goals.
The cost of hiring a hotel branding agency depends on the size and complexity of the project, as well as the level of experience and expertise of the agency. Generally speaking, smaller agencies will charge less than larger agencies, and experienced agencies will charge more than those with less experience.
It’s important to remember that not all hotel branding agencies are created equal. Experience and quality vary dramatically from one agency to the next, so it’s important to do your research before choosing one. Be sure to read reviews and compare portfolios before making a decision.
Finally, be sure to get a written contract outlining the specific services the agency will provide, as well as what is expected of you in terms of cooperation and communication. Having a clear contract in place will help ensure that both you and the branding agency are happy with the final results.
Why choose hotel branding agencies?
Hotel branding agencies can help create a unique and distinguishable brand for your hotel that will help it stand out from the competition. A well-designed brand will communicate the underlying values and promise of your hotel to potential guests, enticing them to choose your property over others.
Branding agencies have extensive experience crafting successful branding campaigns for hotels of all types and sizes. They will work with you to develop a marketing strategy that aligns with your business goals, and then create visuals and messaging that capture the essence of your hotel. By conveying a distinct personality through your branding, you can differentiate yourself from other establishments and make a lasting impression on potential guests.
How much do hotel branding agencies make?
There’s no simple answer to this question, as the amount that hotel branding agencies make can vary greatly depending on a number of factors. For example, the size of the agency and the scope of its work will have a big impact on its overall earnings. Additionally, the location of the agency can also play a role in how much they’re able to bring in each year.
That said, there are some general trends that we can look at when it comes to how much hotel branding agencies make. For instance, it’s generally agreed that larger agencies tend to make more money than smaller ones. This is because they usually have more clients and staff members working on higher-value projects.
Hotel branding agencies typically charge by the project or by the hour, and their fees can vary widely depending on the scope of work involved. In general, however, hotel branding agencies tend to be very profitable businesses, with many charging fees in excess of $10,000 per project.
What services do hotel branding agencies offer?
Hotel branding agencies can help a hotel to create and manage its brand identity. This includes developing a logo and tagline, designing marketing materials such as websites, brochures, and print ads, creating a marketing strategy, and managing public relations. Additionally, many hotel branding agencies offer consulting services to help hotels with specific needs such as rebranding or launching a new property.
What does hotel branding entail?
The definition of branding is “the process of creating a unique name and image for a product or company.” When it comes to the hospitality industry, hotel branding is extremely important. It’s what sets hotels apart from one another and can make or break a business. Several elements go into hotel branding, including the logo, name, slogan, website, marketing materials, and even the staff uniforms. All of these need to be consistent and reflect the hotel’s unique personality and values.
One of the most important aspects of hotel branding is creating a recognizable logo. This should be simple and easy to remember, and it should capture the essence of the hotel in just a few words or images. The name of the hotel is also critical for hotel branding, as it needs to be memorable and convey the right message about what guests can expect. The slogan can be used in hotel branding and marketing materials, and on the website, to help drive home this message. The website itself should be well-designed and user-friendly, with all the information guests need about the hotel readily available.
The marketing materials for a hotel need to be visually appealing and create a sense of excitement about staying there. They can be used to promote special offers and discounts through hotel branding strategies, as well as the unique selling points of the property. Staff uniforms should also be considered as part of hotel branding. They should be stylish yet professional and reflect the culture and values of the hotel.
Hotel branding is an essential part of any successful hotel business. It’s what sets them apart from their competitors and helps guests form positive associations with their property. By taking care in creating a strong brand identity, hotels can use hotel branding campaigns to ensure that their guests will keep coming back for more.
Why is hotel branding important?
There is a myriad of reasons why hotel branding is important. Perhaps one of the most important reasons is that it allows guests to develop a sense of trust and familiarity with a hotel. When guests know what to expect from a hotel, they are more likely to be satisfied with their stay. Hotel branding can also help create consistency among different locations of the same hotel chain. This is especially important for customers who are loyal to a certain brand and prefer to stay in locations that are familiar to them.
Additionally, well-branded hotels, and the ones with measurable hotel branding strategies, tend to enjoy a higher perceived value than those without a strong brand identity, which can lead to better bookings and more return visits. Finally, having a strong brand presence and a hotel branding campaign can help attract new customers who might not have otherwise considered staying in a hotel. In short, there are many reasons why hotel branding is important and it can have a significant impact on a hotel’s success.
Why is hotel branding so popular?
If a business is looking to increase its customer base and extend its reach, then it may want to consider investing in a hotel branding campaign. Hotel branding is popular because it can help a business create a consistent and recognizable presence for their hotel across all mediums. This means that potential guests will be able to easily identify your hotel when they are looking for accommodations, which can lead to more bookings. Additionally, by creating a strong brand identity and hotel branding strategy, you will be able to set your hotel apart from your competitors and make it stand out in a crowded market.
Hotel branding can also help you attract new customers and retain existing ones by establishing an emotional connection with them. When guests feel like they are staying at a branded hotel, they will likely have a better overall experience and be more likely to recommend your property to others. In today’s competitive hospitality industry, it is essential to have a well-defined hotel branding campaign to stay ahead of the competition. By investing in hotel branding, you can ensure that your property will be seen as a top choice for guests traveling in your area.
What are some of the best hotel branding strategies?
One of the best hotel branding strategies is to create a clear and concise message that resonates with your target audience. A successful hotel branding client will have a powerful and distinct identity that stands out from the competition. To achieve this, it is important to identify the core values and attributes of the hotel to develop the best hotel branding strategy. This includes understanding what makes it unique, such as its location, amenities, and services offered, or any other aspect of hotel branding that will set it apart from other hotels. Once these are established, hotel branding strategies should be communicated effectively through advertising, social media, traditional and digital marketing campaigns, as well as through customer service experiences.
Another key element of successful hotel branding is building relationships with customers. This part of hotel branding can be done in various ways including offering special promotions or discounts for repeat guests, providing personalized customer service experiences tailored to their needs, hosting events such as receptions or parties at the hotel, or even offering loyalty programs where guests are rewarded for staying with your hotel regularly.
It is also important for hotels to use hotel branding to stay up-to-date with current trends to maintain relevance within their industry. By keeping an eye on popular culture trends such as music festivals or movie releases hotels can adjust their marketing and hotel branding strategies accordingly and develop creative campaigns based on those topics.
How much should hotels pay for hotel branding strategies?
Hotel branding strategies should be an integral part of a hotel’s marketing strategy. A well-developed and executed hotel branding strategy can help hotels differentiate themselves from their competitors and increase customer loyalty. The amount that a hotel should pay for its hotel branding strategy depends on a variety of factors, such as the size of the hotel, its budget, its competition, and the targeted audiences.
When determining how much to spend on hotel branding strategies, hotels need to consider different aspects such as the design of the logo, the overall look and feel of all marketing materials (including website designs, print materials, television commercials, etc.), promotional tactics (including giveaways or discounts), and other activities related to hotel branding campaigns.
The overall costs associated with creating a successful hotel branding campaign will depend on the scope of work required to develop it. Typically this part of hotel branding includes market research into existing industry trends; developing creative content including logos, taglines, color schemes, and designs; developing websites; producing advertising campaigns; creating social media accounts; creating brochures or other printed materials; creating promotional gifts; organizing events such as workshops or trade shows, and other hotel branding strategies.
In addition to these costs associated with developing an effective hotel branding strategy, there are also ongoing expenses that need to be considered when calculating how much should be allocated towards maintaining and sustaining it over time. These parts of hotel branding strategies include expenditures related to monitoring customer feedback online through social media channels or surveys; updating websites or other online content regularly with new information about special offers or promotions; and other hotel branding-related tactics.