top media buying agencies nyc


Media buying agencies NYC are full-service media buying and planning companies that work with businesses of all sizes to create custom media plans that deliver the best results. Media buying agencies in NYC work with a wide range of media, including traditional media such as television, radio, and print, as well as digital media such as online banner ads, pay-per-click (PPC) ads, and social media marketing.

These agencies work with businesses to identify their target audiences and determine the best media mix to reach them. They also negotiate discounts with media outlets and develop creative ways to save money on media buys. With the help of a media buying agency, businesses can focus on their core competencies and leave the complicated task of media buying to the experts.

Here are the top 12 media buying agencies NYC, along with their services, past clients and collaborations, and their achievements and media mentions.

Below is the curated list of top media buying agencies NYC in 2024:

what is a media buying agency?

A media buying agency is a specialized firm that helps businesses and organizations purchase advertising space or time across various media channels to reach their target audience effectively. These agencies work on behalf of clients to negotiate and purchase advertising placements, ensuring that their clients’ ads are displayed or aired in the most relevant and strategic locations.

Media buying agencies typically have expertise in navigating the complex landscape of media channels, which may include television, radio, print publications, digital platforms, outdoor advertising (such as billboards), and more. They use their knowledge of audience demographics, market trends, and media pricing to advise clients on the most cost-effective and impactful advertising strategies.

Key responsibilities of media buying agencies include:

1. Research and Planning: Conducting market research and audience analysis to identify the most relevant media channels for reaching the target audience. This involves understanding audience demographics, media consumption habits, and market trends.

2. Negotiation: Negotiating with media outlets, publishers, or advertising networks to secure favorable terms and pricing for advertising placements. This may involve negotiating rates, ad placement, and added value benefits such as bonus impressions or additional exposure.

3.  Buying: Executing the purchase of advertising space or time across chosen media channels, ensuring that ads are scheduled to reach the target audience at optimal times and frequencies.

4.  Campaign Management: Monitoring and managing advertising campaigns to ensure that ads are delivered as planned and that performance metrics are tracked and analyzed. This may involve making adjustments to media buys based on campaign performance and market conditions.

5.  Reporting and Analysis: Providing clients with detailed reports on campaign performance, including metrics such as reach, frequency, impressions, click-through rates, and return on investment (ROI). Media buying agencies use this data to optimize future campaigns and maximize their effectiveness.

Overall, media buying agencies play a crucial role in helping businesses and organizations maximize the impact of their advertising efforts by strategically selecting and purchasing advertising placements across various media channels. Their expertise and industry connections allow them to navigate the advertising landscape efficiently and effectively on behalf of their clients.

how does a media buying agency differ from general marketing agencies?

Media buying agencies and general marketing agencies have distinct roles and areas of expertise, although there may be some overlap in the services they offer. Here are some key differences between the two:

1.  Specialization:
– Media Buying Agencies: These agencies specialize primarily in purchasing advertising space or time across various media channels. They have deep expertise in media planning, negotiation, and buying, with a focus on optimizing ad placements to reach the target audience effectively.
– General Marketing Agencies: General marketing agencies offer a broader range of services beyond media buying. They typically provide comprehensive marketing solutions, including branding, strategy development, digital marketing, content creation, social media management, and more. While they may offer media buying as part of their services, it’s just one aspect of their overall offerings.

2.  Focus:
– Media Buying Agencies: The primary focus of media buying agencies is on media planning and buying. They excel in identifying the most effective media channels for reaching the target audience and negotiating favorable terms for ad placements.
– General Marketing Agencies: General marketing agencies take a holistic approach to marketing strategy, addressing various aspects of a client’s marketing needs. They may develop brand identity, create marketing campaigns, manage social media presence, and provide overall strategic guidance in addition to media buying.

3. Expertise:
– Media Buying Agencies: Media buying agencies have specialized expertise in media planning, buying, and optimization. They stay updated on industry trends, media consumption habits, and advertising technologies to ensure that their clients’ ads are placed effectively.
– General Marketing Agencies: General marketing agencies offer a broader range of expertise across different marketing disciplines. They may have specialists in branding, digital marketing, content creation, and other areas, providing clients with a comprehensive suite of marketing services.

4. Client Base:
– Media Buying Agencies: Media buying agencies often work with clients who have specific advertising needs and budgets, such as businesses looking to launch advertising campaigns or promote products/services through various media channels.
– General Marketing Agencies: General marketing agencies may work with a diverse range of clients across industries, providing strategic marketing support and solutions tailored to each client’s unique goals and challenges.

In summary, while both media buying agencies and general marketing agencies play important roles in helping businesses promote their products or services, media buying agencies specialize specifically in media planning and buying, whereas general marketing agencies offer a broader range of marketing services and strategic support.

media buying agencies NYC

Amra & Elma is one of the leading media buying agencies NYC that specializes in social media ads, PPC campaigns, influencer marketing, TV ads, billboard ads, and more. They help brands connect with their target audiences, maximize their impact, improve website traffic, and get a higher and faster return on investment.

Their digital marketing team is composed of communications strategists, advertising analysts, creative content creators, and branding specialists who have worked on some of the most well-known digital marketing campaigns.

Amra&Elma extended their business into constructive media buying, and they now have a network of over 1 million influencers. Their work is based on proof of concept, and their clients include some of the most renowned brands and Fortune 500 companies.

As a media buying agency based in NYC, Amra & Elma has the expertise and experience necessary to help brands reach their target audiences through effective digital marketing campaigns.

  • Media buying
  • Social Media Ads
  • PPC Campaigns
  • Augmented Reality Ads
  • Influencer Marketing
  • Podcast Ads
  • Billboard Ads
  • Radio Ads
  • TV Ads
  • Events
  • Public relations
  • Social media
  • Content production (video and photography)
  • SEO
  • Branding
  • Johnson&Johnson
  • Netflix
  • Nestle
  • Uber
  • LVMH
  • Swarovski
  • Emirates Airlines
  • Bvlgari
  • Net-a-Porter
  • HTC
  • Olay
  • Huawei
  • Wells Fargo
  • Inc. Magazine
  • Financial Times
  • Forbes
  • Marie Claire
  • Huffington Post
  • Business Insider
  • Cosmopolitan
  • Bloomberg
  • ELLE Magazine
  • WSJ
  • USA Today
  • InStyle
  • Nasdaq
  • The Washington Post
  • Yahoo News
media buying agencies NYC

DSM is one of the media buying agencies NYC that works closely with its clients to help them reach a broader target market while having better control over their advertising spending. After completing a campaign, DSM likes to review each advertisement’s placement to ensure that their clients are getting the best positioning and location.

As a reliable and professional media buying agency based in NJ, DSM will help you make your advertising costs and operations more effective while staying within your budget. With their extensive media experience and by creating a proper strategy, they will successfully carry out a media buying campaign. Pairing their clients with suitable media entities is going to give results. Extensive media experience, proper planning, and creating a strategy lead to a successful media buying campaign.

  • Strategy Building
  • TV and Radio Ads
  • SEO
  • Traditional Media
  • Building Websites
  • Press Releases
  • Message Development
  • Social Media
  • Content and Editorial Strategy
  • Reputation Management
  • Local Outreach
  • Media Relations
  • Event Planning
  • Product Placement
  • Corporate Essentials
  • Sal Lauretta for Men
  • Luxury Real Estate Company
  • GoodYear Lubricants
  • MainGear
  • LG Wearables
  • Inside RX
  • Best Transportation
  • Kore
  • OmniActive

Not available.

media buying agencies NYC

Yard NYC is a media buying agency that turns brands into cultural beacons. They believe that purposeful brands can both drive cultural relevancy and good business. In order to achieve this, they work closely with their clients to help them find their purpose and creative spirit.

Once they have found this, they help their clients bring it to life through strategic media buying and brand positioning. As a result, Yard NYC has helped many brands become leaders in their industries.

They have helped their clients to reach a wider audience and build stronger relationships with their customers. Thanks to Yard NYC, these brands are now able to better connect with the people they serve, and as a result, are driving positive change in the world.

  • Brand Strategy
  • Integrated Campaigns
  • Branded Content
  • Identity & Packaging
  • Communications Planning
  • Research & Measurement
  • Digital & Social Strategy
  • Content Strategy
  • Influencer Strategy
  • Experiential
  • Content & Integrated Production
  • Olly
  • Walmart
  • Tanqueray
  • Gap
  • David Webb
  • Usta
  • Kohl’s
  • Athleta
  • Wrangler
  • Free Assembly
  • Crate And Barrel

Not available.

media buying agencies NYC

Eventige Media Group is one of the media buying agencies NYC. It has a team of experienced media buyers who know how to place ads, develop creative campaigns, and stay within budget – all while delivering a strong return on investment for their clients. With Eventige, you can rest assured that your media buying plan will be handled by experts who understand the ins and outs of the media industry.

In addition, Eventige Media Group offers a variety of other services that can help you get the most out of your media buys, including placement insights. As a result, you can trust Eventige to help you make the most of your media budget and get the best return on your investment.

  • Media Buying Strategy
  • Digital Media Buying
  • Traditional Media Buying
  • Media Content Production
  • Keri Lotion
  • Milk_Shake USA
  • Blue Lizard
  • Method Seven
  • Dana Rebecca
  • LIQS Shot
  • Passion Planner
  • Microsoft Bing
  • Bebe
  • Two Leaves Tea
  • Gambino Vini
  • Venafi
  • J/Slides NYC
  • Beyond Sushi
  • Perfec-Tone
  • Blue Cross & Blue Shield

Not available.

media buying agencies NYC

A&A Group is one of the popular media buying agencies NYC. For over a decade, select clients have leaned on A&A group as their primary digital advertising agency due to their superior client service, fast turnaround times, transparent reporting and effective media strategies.

The team is highly-skilled and has deep roots in real estate digital marketing and traditional media planning and buying for major brands. A&A Group’s media buying services provide an efficient way to plan and buy media across all channels while maximizing return on investment.

Their media buyers work with clients to understand their unique needs and objectives, then craft a customized media plan that aligns with those goals. A&A Group is committed to providing the highest level of service and results for their clients.

  • Media Planning & Buying
  • Print/Outdoor/TV/Radio
  • Digital Display
  • Social
  • Mobile
  • Video
  • Remarketing
  • Email Marketing
  • Ad Tagging/Trafficking
  • Analytics
  • ROI Tracking & Reporting
  • Direct Mail
  • 15 Hudson Yards
  • 200 East 62nd
  • 240 Central Park South
  • 252 East 57th Street
  • 360 Central Park West
  • Bleu Ciel
  • Houlihan Lawrence
  • Baby Trend
  • La Prairie
  • Physicians Formula
  • Ports 1961
  • Via Romana Wine
  • YesTo

Not available.

media buying agencies NYC

Metro Valley Advertising is a media buying agency based in the New York metropolitan area. They understand the critical nature of media spending and its impact on generating leads. Their team of experts applies their first-hand knowledge to create media plans that increase engagement and drive sales.

Based in the New York metropolitan area, Metro Valley Advertising serves a wide variety of clients in NY, NJ, CT, and across the United States, including law firms, auto dealerships, healthcare providers, and retail outlets. If you want to increase engagement and drive sales, Metro Valley Advertising knows how to get your audience to see and connect with your message.

  • Digital Marketing
  • Search (SEO/SEM)
  • Social Media
  • Television
  • Radio
  • Print
  • Out-of-Home
  • Paulaner
  • Ethan Allen Newburgh
  • Friendly Acura of Middletown
  • Tesoro
  • The Vein Treatment Center
  • Spectrum
  • Hahnemuhle
  • Imagine Natural Creations

Not available.

media buying agencies NYC

At AKA, they believe that an agency is only as good as its people. That’s why they’ve assembled a team of more than 50 of the best and brightest creatives, marketers, media buyers, and more. Together, they’re able to tackle any challenge that comes their way.

They’re a true media buying agency NYC powerhouse, and they’re proud to be one of the most eclectic and diverse teams in the city. They come from all walks of life but share a common goal: to produce the best work possible for their clients.

Whether it’s creating an award-winning campaign or executing a complex media buy, they always put their clients first. And that’s what makes them one of the best media buying agencies NYC has to offer.

  • Business Intelligence
  • Branding & Creative
  • Digital Product Design
  • Paid Media
  • Earned Media
  • Shared/Social Media
  • Experiential
  • American Buffalo
  • Arkham Asylum
  • Asian Art Museum
  • Betrayal
  • Bloomberg Connects
  • Ceres
  • Chicken&Biscuits
  • Orlando Ballet

Not available.

media buying agencies NYC

Outdoor Media Buyers is a boutique media buying agency that gives its clients’ campaigns local or national reach. They work closely with myriad partners, across many markets and outdoor media types.

Their services include robust media planning services across traditional and digital outdoor media. They combine their client’s out-of-home campaign with layers of digital marketing to improve campaign conversion and throughput.

Outdoor Media Buyers focus on evidence-based media buying, along with their team of experienced media buyers in NYC, allowing them to deliver quality leads and conversions for their clients. If you’re looking for an agency that can take your outdoor media campaign to the next level, Outdoor Media Buyers is a great choice.

  • Media Selection & Delivery
  • Strategy & Planning
  • Targeting
  • Messaging & Creative
  • Tracking & Analytics
  • Social Media Engagement/Lift
  • Public Awareness (Branding)

Not available.


Not available.

media buying agencies NYC

VMGROUPE is a media buying agency NYC that specializes in creating transformative growth for high-profile brands. Unlike other agencies, they are your group, an extension of your internal team. This allows them to get a deep understanding of your brand and what you want to achieve.

They then create a media plan that is tailored to your specific goals. This might involve traditional media such as television and radio, or it might involve more modern channels such as social media and online advertising.

Either way, their goal is always the same: to help you achieve the desired results. If you’re looking for a media buying agency in NYC that can help you take your brand to the next level, then VMGROUPE is a great choice.

  • Brand Development
  • Brand Positioning
  • Brand Story + DNA
  • Messaging + Storytelling
  • Copywriting
  • Content Planning
  • Digital Strategy
  • Social Media Strategy
  • Performance Marketing
  • SEO + SEM
  • Paid Media Plan + Buying
  • Paid Social
  • Analytics
  • Adler
  • Amazon
  • Loreal
  • Dior
  • Tag
  • Satya Jewelry
  • Clinique
  • Kiehl’s
  • Delphy
  • Shu Uemura

Not available.

media buying agencies NYC

As a media buying agency with global reach, MediaMorphosis is well-positioned to help businesses share their story in multicultural markets. Their team has the experience and language skills to develop and execute cost-effective campaigns tailored to the desired Ethnic market. They have seen success from clients in North America, India, the UK, and the Middle East.

MediaMorphosis offers a full range of marketing solutions to meet their clients’ needs. Their team is equipped with over 20 languages and the experience to reach virtually all Ethnic markets.

With their media buying expertise, they can help you reach your target audience quickly and effectively.

  • Multicultural Advertising
  • Media Buying
  • Creative Services
  • Event & Ground Marketing
  • Public Relations
  • Ethnic Digital Marketing
  • Analytics
  • Web & Mobile Development
  • Big Data Solutions
  • Ultra Mobile
  • Cheap Air
  • Xfinity
  • Ria
  • Biz2Credit
  • British Airways
  • SBI
  • Transfast

Not available.

media buying agencies NYC

EGC Group is one of the leading media buying agencies NYC. With over 25 years of experience in media planning and media buying, they can help you benefit from their volume discount rates and negotiating skills.

They have served clients in major markets nationwide – from New York to San Francisco – and are experts in all aspects of the media world, online and offline, traditional and ambient, local and national.

Once the specific media mix is determined and agreed upon, their media planning and buying experts help the clients move forward with marketing services that include negotiating rates and ad placement.

  • Media Planning
  • Media Buying
  • National Media Placements
  • High-Profile Product Placements Added Value
  • Mayo Clinic Diet
  • Dental 365
  • Kiss
  • Trueteeth
  • Brother
  • Jovia
  • Vaughn College
  • Joah Beauty
  • Purple Project for Democracy
  • The Financial Gym

Not available.

media buying agencies NYC

As one of the premier media buying agencies NYC, The Charles NYC offers a full range of media buying and placement services for luxury, lifestyle and hospitality brands. Their team of experienced media professionals has a deep understanding of the media landscape and knows how to develop and execute media plans that deliver results.

Whether it’s traditional media (TV, radio, print) or digital media (display, social, search), The Charles NYC has the expertise to help brands reach their target audiences. And because they are an outcome-focused agency, they use proprietary systems and methods to continuously measure and optimize media performance.

As a result, their clients can be confident that they are getting the most bang for their buck. If you’re looking for a media buying agency that can help your brand reach its full potential, look no further than The Charles NYC.

  • Strategy
  • Content
  • Design
  • Technology
  • Media
  • E-Commerce
  • Paid Media
  • Kjaer Weis
  • Aveda Nutriplenish
  • Erno Laszlo
  • Alpha Industries SS20
  • Hard Rock Hotels
  • D’usse Holiday
  • Waterline Square Luxury Rentals
  • Roc Nation

Not available.

Top Media Buying Agencies NYC in 2024- Frequently Asked Questions:

What is a media buying agency?

A media buying agency is an organization that specializes in the purchase of advertising space and time. In other words, these agencies broker deals between advertisers and publishers (TV networks, radio stations, websites, etc.).

Media buying agencies have a wealth of knowledge when it comes to which publications and programs are the most effective for a given advertiser’s target audience. They also have intimate connections with the publishers they work with, so they’re able to negotiate better rates for their clients.

If you’re looking to launch a marketing campaign, it’s definitely worth your time to consult with a media buying agency. They can help you identify the most lucrative media outlets for your budget and target market.

How much does it cost to hire any of the media buying agencies NYC?

This is a difficult question to answer, as there is a wide range of media buying agencies in New York City, and each one charges differently for their services. However, we can give you a general idea of the costs associated with hiring one of the media buying agencies NYC.

Generally speaking, most agencies will charge a percentage of your total ad spend as their fee. So, for example, if you are planning to spend $100,000 per month on advertising, an agency may charge 10% – 20% of that amount as their fee. Note that the agency has to pay for the ad experts to manage the brand’s account, overhead and other expenses associated with a successful campaign. Therefore, you can expect to pay anywhere from $10,000 to $20,000 per month to hire an agency to manage an account of $100,000 per month on ad spend. The agency will also provide a role of a strategic advisor when it comes to the type of content that works best to drive awareness, clicks, and ultimately sales.  It’s also important to note that some agencies may also charge a flat fee, which can range from tens of thousands of dollars to hundreds of thousands of dollars per month. Ultimately, the cost of hiring a media buying agency will depend on the scope of your project and its complexity.


What to look for in a media buying agency?

When selecting a media buying agency, businesses should consider several factors to ensure they partner with a reputable and effective agency that meets their needs and objectives. Here are some key aspects to look for in a media buying agency:

1. Experience: Look for a media buying agency with a strong reputation and a proven track record of success. Research the agency’s portfolio of clients, case studies, and client testimonials to assess their experience and credibility in the industry.

2. Expertise and Specialization: Assess the agency’s expertise and specialization in media buying. Look for agencies that have deep knowledge of different media channels, audience demographics, market trends, and advertising technologies. Consider whether the agency has experience working with businesses in your industry.

3. Strategic Approach: Evaluate the agency’s strategic approach to media buying. A reputable agency should take the time to understand your business goals, target audience, and competitive landscape to develop customized advertising strategies that align with your objectives.

4. Communication: Choose an agency that prioritizes open communication. Look for agencies that provide clear and detailed proposals, contracts, and pricing structures. Ensure that the agency is responsive to your inquiries and keeps you informed throughout the campaign process.

5. Data and Analytics Capabilities: Assess the agency’s data and analytics capabilities. Look for agencies that use comprehensive analytics tools and methodologies to track and analyze campaign performance. Ensure that the agency provides comprehensive reporting and insights that enable you to measure the effectiveness of your advertising campaigns.

6. Creativity and Innovation: Consider the agency’s creativity and innovation in developing advertising concepts and creative content. Look for agencies that can deliver compelling and engaging ad campaigns that resonate with your target audience and differentiate your brand from competitors.

7.  Collaborative Partnership: Choose an agency that values collaboration and partnership. Look for agencies that are willing to work closely with your team to understand your business goals, provide strategic guidance, and adapt to your changing needs and preferences.

8.  Value Proposition: Evaluate the agency’s value proposition in terms of the services they offer, pricing structure, and the return on investment (ROI) they deliver. Consider whether the agency offers added value benefits such as access to exclusive media placements, discounts, or performance guarantees.

By carefully considering these factors, businesses can select a media buying agency that best aligns with their objectives, budget, and expectations, ultimately leading to successful advertising campaigns and business growth.

Why choose media buying agencies NYC?

There are many reasons to choose the media buying agencies NYC. Some of the most important reasons include:

  • These agencies have a wealth of experience and knowledge when it comes to buying advertising space in the New York City area. This experience and knowledge can be invaluable in ensuring that advertising campaigns are as effective as possible.
  • Media buying agencies NYC have established relationships with many of the major media outlets in NYC. This means that they have access to some of the best advertising spaces in the city, and they can often get better deals than if you were to try and negotiate yourself.
  • NYC media buying agencies are well-equipped to handle all aspects of ad campaigns, from planning and strategy to execution and optimization. This comprehensive approach can save a lot of time and effort and it’s allowing to focus on other aspects of your business.
  • Many media buying agencies NYC offer a wide range of services, including online advertising, print advertising, and even television and radio advertising. This means that you can get all of the help you need in one place, and you don’t have to worry about finding separate agencies for each type of advertising.
  • Last but not least, working with media buying agencies NYC can save you a lot of money. These agencies have access to bulk discounts and they often pass these savings on to their clients. In many cases, these savings can be significant, and they can make a big difference in the overall success of your advertising campaign.
How much do media buying agencies NYC make?

There is no one-size-fits-all answer to this question, as media buying agencies NYC can vary significantly in terms of their size, focus, and target market. However, that being said, it’s safe to say that these types of agencies tend to be quite profitable.

The reason for this is that media buying agencies are able to leverage their relationships with various media outlets and publishers to secure cheaper advertising rates for their clients. This means that they can often command a higher fee for their services while still delivering great value.

The average media buying agencies NYC are likely to generate between $5 million and $10 million in annual revenue. Additionally, some of the largest and most successful agencies in NYC may bring in upwards of $20 million or more each year.

What services do media buying agencies NYC offer?

Media buying agencies NYC offer a variety of services to clients looking to purchase advertising space in the city. These agencies have relationships with a variety of media outlets, from print and broadcast to out-of-home and digital, and can help connect clients with the best possible options for their ad campaigns.

In addition to finding and negotiating the best rates for ad space, these agencies can also provide strategic planning and placement guidance to ensure that campaigns are targeted at the right audiences and deliver maximum impact.

How to reach out to media buying agencies?

Reaching out to media buying agencies can be a daunting task, but with a little preparation, it can be a relatively easy process. The first step is to identify the media buying agencies that would be the best fit for your business. You can find a list of media buying agencies online, or you can ask other businesses who they use. Once you have a list of potential media buying agencies, the next step is to research each one of them.

You’ll want to look at all media buying agencies and their website. You should also read their “About Us” page to get an idea of their philosophy and what kind of clients they work with. You’ll also want to read their case studies to see how they’ve helped other businesses achieve their goals. Once you have a good understanding of all media buying agencies, their strengths, and their weaknesses, you can start narrowing down your list.

The next step is to reach out to the media buying agencies You can do this by email or phone, but it’s important to personalize each pitch so it’s not just a generic sales pitch. Start by introducing yourself and your business, then explain why you’re interested in working with some of the best media buying agencies.

Be sure to highlight what makes your business unique and explain how you think media buying agencies could help you achieve your goals. Finish by asking for an appointment so you can discuss your project in more detail. If the agency is interested, they will likely set up a meeting with you. If media buying agencies you found are not interested, they will likely decline or simply not respond.

In any case, always follow up after sending your pitch to media buying agencies, to make sure it was received and give them a few days to get back to you. By following these steps, you’ll put yourself in a much better position to work with media buying agencies that can help grow your business.

Why are media buying agencies popular?

Media buying agencies have become a popular way for companies to advertise their products and services. By working with media buying agencies, companies can save time and money while ensuring that their advertising reaches their target market.

Media buying agencies have a wealth of experience and knowledge when it comes to advertising. They know where to place ads to reach the right consumers, and they have access to a variety of advertising channels. This ensures that companies get the most for their advertising budget.

Media buying agencies also can negotiate lower rates for advertising space and airtime. Media buying agencies can also plan and execute comprehensive marketing campaigns that include a variety of advertising mediums.

Overall, media buying agencies offer companies a more cost-effective and efficient way to advertise their products and services. By working with media buying agencies, companies can be sure that their advertising reaches their target market and achieves its desired results.