Our Work

OUR WORK

BVLGARI

Bvlgari Serpenti Influencer Campaign

 

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.

SOLUTION: A&E was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. A&E developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

UBER

Uber New York Fashion Week Influencer Campaign

 

PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.

SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

NET-A-PORTER x Netflix

Net-a-porter and Netflix Influencer Event for Next-in-Fashion

 

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.

SOLUTION: A&E contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories

WELLS FARGO

 

PROBLEM: Each year during the holidays Wells Fargo encourages its local communities to contribute canned goods for families in need. Through this initiative, they wanted to have local branches increase their foot traffic.

SOLUTION: A&E engaged influencers across the country to tell their followers on social media about this charitable initiative driven by the local Wells Fargo branches. Each of the influencers shared their family holiday tradition that focused around food and encouraged their followers to contribute to families in need through their Wells Fargo local branches.

STATS: 5k advocate signs-ups, 32% increase in sign up conversion rate, 66% click through rate, 45% directly attributable in store visits.

HUAWEI

Huawei x RainforestCX Influencer Campaign

 

PROBLEM: Huawei partnered up with RainforestCX to bring awareness to the deforestation happening around the world and to encourage people to build non-traditional Christmas trees instead of purchasing/cutting down real ones. They wanted to encourage the audience to donate US$1 to the @RainforestCx program and make world greener. By doing so, Huawei would allow the audience to also qualify for a prize, including Huawei P30 Pro Phone and Huawei FreeBuds.

SOLUTION: We contracted out influencers who are environmentally conscious to share the message about Huawei partnership with RainforestCX. Each influencer was supposed to build a non-traditional Christmas tree using ingredients available to them at their home. They would also hold a $1 bill to signify their donation and to encourage their audience to do the same. We also organized a giveaway that would encourage the audience to follow Huawei’s Instagram and share the RainforestCX initiative.

STATS: 2.5M followers targeted, 750K+ impressions in total, 40 pieces of content (including photos and videos), 100+ posts in total used #christmastree4earth, 100K+ total engagement on influencers posts

HTC

HTC Macro Influencer Campaign

 

PROBLEM: HTC wanted to showcase their smart phone 11 through influencers. They were looking to engage micro and macro influencers to discuss the versatility of the new phones especially their ability to take great photos and videos. The idea was for the influencers to document their lives with HTC phones while traveling or on the go in the city.

SOLUTION: We identified and engaged macro and micro influencers that would take a variety of images throughout the city while using HTC 11 smart phone. We also had some influencers make travel content using the HTC 11 smart phone and publish it on their YouTube while changing the angle between their regular camera and the HTC 11 smart phone one. The result was a variety of creative content using the HTC new phone that was also re-purposed on the brand’s social channels.

STATS: 4.1M Cumulative Followers, 9 Influencers/ Accounts, 421K+ Total Engagements, 53K Profile Visits, 18.1K+ New Followers

P&G – OLAY

Olay Face Anything Influencer Campaign

 

PROBLEM: Olay brilliantly organized a Broadway musical whose conversation piece and spotlight was its newest skin care lines for a variety of skin types from oily to dry. They wanted to create a campaign  to raise awareness and make Olay more cool and relevant amongst the urban millennials.

SOLUTION: A&E contracted influencers to amplify the efforts to sell the tickets and seamlessly market the skincare lines while getting ready for the show, during the show and after the show. The show was a complete success with all of the tickets sold out and the audience was so thrilled they organically used Olay’s hasthags #OlayLive #RoadtoGlow even after the show.

STATS: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement

AVON

Avon Influencer Campaign

 

PROBLEM: Avon wanted to launch their new skincare line ANEW using macro influencers. The goal was to have the influencers try and review the products, as well as take the photos with the ANEW creams. ANEW creams focus on anti-aging and preventive care, and the campaign was meant to be centered around AVON’s skincare technology.

SOLUTION: We identified and contracted macro and micro lifestyle and beauty influencers. We developed guidelines for posting products in a way that would best showcase AVON’s ANEW line, including closeup shots of both influencer’s skin and the products alone.  We worked with the AVON team to review and approve each post before they went live. All of the influencer impressions were gathered post campaign and presented to the brand as a part of the monthly campaign report.

STATS: 4.3M Cumulative Followers, 27 Influencers/ Accounts, 1.6M+ Total Engagements, 379K Profile Visits, 68.1K+ New Followers

NESTLÉ

Acqua Panna Influencer Marketing Campaign 

 

PROBLEM: Nestlé’s Acqua Panna had refreshed its brand with eco-friendly and sustainable bottles, freshly minted packaging and expanded its distribution channels in the U.S. The brand wanted to support its re-branding efforts and sale channel distribution expansion by bringing more awareness to the U.S. consumers. They wanted to hire influencers to tell the story about the origins of the brand as well as provide the immersive experience for them to develop relevant content surrounding the campaign.

SOLUTION: A&E contracted influencers to tell the Acqua Panna journey from the sun drenched rolling hills of Tuscany to Nestle’s water source in Villa Panna surrounded by 3,000 acres of land. There was a carefully hand selected group of VIP influencers, from photographers to celebrities, who experienced the Acqua Panna journey and formed a deep relationship with the brand. The trip included a Michelin star chef to create a traditional Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

VIRGIN VOYAGES

Virgin Voyages Influencer Marketing Campaign

PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to contract influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the influencers as well as run a Virgin Voyage giveaway.

SOLUTION: A&E contracted influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.

STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers

PRONOVIAS

Atelier Pronovias Collection Influencer Marketing Campaign

 

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.

SOLUTION: A&E contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.

STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement

INTIMISSIMI

Intimissimi Influencer Campaign 

 

PROBLEM: Italian hosiery and underwear brand wanted to launch a campaign in the U.S. to celebrate its new stores opening as well familiarize the American consumers with the otherwise well-known European brand. They wanted to hire influencers to photograph themselves in their favorite Intimissimi pieces and share the photos on their social channels. The goal of the campaign was not only to showcase the Intimissimi pieces but to also introduce the concept of underwear as outerwear (where the glimpse of the undergarments serves the purpose of completing ones look/outfit).

SOLUTION: A&E contracted influencers in the U.S. and had them choose their favorite Intimissimi pieces that would complement their outfits. The influencers photographed the bralets as a part of their outerwear and posted it on their social channels.

STATS (3 months): 1000+ posts as a result of a one year campaign, 300K+ post engagement, 23 influencers

POWER UP SNACKS

Power Up Your Snack Game Influencer Campaign

PROBLEM: Based in Brooklyn, New York, Power Up snacks sought to target everyday consumers looking for a more gourmet option for their “on the go snacks” and homemade healthy recipes. They wanted to define their target market and find mom, health/well-being, and fitness influencers, who would convey the brand’s message. The goal was to launch a nationwide influencer campaign to expose the products to millions of highly targeted consumers and raise awareness about the brand’s ecommerce launch.

THE SOLUTION: In order to showcase the brand to a variety of consumers, we choose multiple micro influencers who perfectly embodied the persona of the brand as well as focused on reaching Power Up snack’s type of target demographic.  We flooded social media with influencer marketing (Instagram, Facebook, Twitter, Pinterest, and blog posts) for Power Up, focused on their target demographic and drove website traffic. The campaign included between 50-100 micro and mid-sized influencers per month, (with a following of between 5k-100k).

STATS: (in 8 month) 462 highly targeted micro influencers, 8.5M cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts

JOHNSON & JOHNSON

Johnson & Johnson – Compeed Influencer Campaign

 

PROBLEM: Johnson & Johnson’s wanted to build brand awareness around its new blister cushions by Compeed. The brand’s objective was to introduce the public to Compeed, which prevents and treats blisters, by engaging macro influencers and celebrities to showcase how they use Compeed in their everyday lives and communicating to the public that the product was available in Walgreens.

SOLUTION: Our campaign focused around the “Stiletto Squad,” an array of VIP fashion influencers and tastemakers with a mega following and over 10% engagement on Instagram, showcasing the product in an everyday and relatable yet still an inspirational and a memorable setting. We organized photo shoots around Manhattan to present a day in a life of a strong, empowering and a busy woman. The campaign was published across macro influencers’ blog posts and social media channels.

STATS: 25 influencer posts, 2.3 million estimated impressions, 186.8k estimated engagements

TRANSITION LENSES

Transition Lenses Influencer Event + Campaign

 

PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION:  We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

SWAROVSKI

 

PROBLEM: Swarovski wanted to celebrate Valentine’s Day with its new Lifelong Bow Collection and activate influencers worldwide, including VIP influencers in the United States.

SOLUTION: The goal was to drive consumer attention to its new Valentine’s Day collection. The mega and midsized influencer campaign was published across influencers’ social media channels, mainly on Instagram. We used fashion and lifestyle influencers.

STATS: 25 influencer posts 3.2 million estimated impressions, 124k estimated engagements

CHARMING CHARLIE

Charming Charlie Influencer Campaign

 

PROBLEM: Charming Charlie is a retail brand, which has over 350 stores nationwide. They wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers.

SOLUTION: The goal of the influencer campaign was to make Charming Charlie relevant in the digital space by engaging influencers to reach the millennial target demographic and drive traffic to their ecommerce website. We engaged 50 -150 micro influencers, with a following of between 10k-100k, to post about Charming Charlie’s products.

STATS (in 3 months): 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year

UBER EATS

Uber Eats Influencer Campaign

 

PROBLEM: After the successful debut in San Francisco, Chicago, and Los Angeles, Uber was launching its food delivery application, UberEats, in New York. UberEats had at the time signed up a selective group of restaurants catered to foodies and young professionals. All of the listed restaurants were in the greater New York City area, including Brooklyn, Queens and Manhattan.

SOLUTION: The goal was to activate foodie and fashion, men and women, influencers in order to raise awareness of the product launch in New York. We partnered with Uber and UberEats to activate this campaign in order to facilitate the launch. Some of the influencers opted to go directly to the restaurants to get the full menu experience.

STATS: 3M+ targeted followers, 58 pieces of influencer content, videos and photography, 655k total estimated impressions on influencer posts, $0.10 average influencer CPE

LA BELLA DONNA

Photo Production

 

PROBLEM: La Bella Donna was looking to make engaging content with models using her products that they could post on social media channels and their website. Their goal was to showcase the brand in a more lifestyle type of setting and with more seasonal flare. They wanted the products to be displayed in an organic way where the models would not be only wearing the makeup but also using it on the go. They wanted a mix of models and influencers to showcase different types of looks that can be created using their makeup.

SOLUTION: We engaged a variety of models and influencers while focusing on the brand target demographic. We conceptualized the shoot, including location scouting, styling, makeup looks, art direction, and branding for the photoshoot. We also contracted the makeup artists, hairstylists, wardrobe stylists, photographer/s and the beauty photo (touchup) editors. The content was sent over for the review, and it was approved by the brand before the final images were chosen for the website and social media posting.

GOURMET NUT

Gourmet Nut Photo Production

PROBLEM: Gourmet Nut wanted to showcase their products using models in on the go in a variety of ways. The idea was to communicate that their new smaller size snacks were perfect for carrying around – the models were meant to be shown enjoying the snacks while running errands around the city, before or after the gym, and even while sipping coffee with their girlfriends.

SOLUTION: We contracted a creative director, photographer, photo editor, wardrobe stylist, makeup artists, hairstylists, and several models. Location scouting was done the week before to ensure great spots for the photoshoot as the scenery had to include the city shots. The photoshoot was completed in one day and was managed fully from start to finish by the A&E team.

STATS: 40 total final edited photos, 6 models, 5 looks (activities)

ANTHROPOLOGIE

Anthropologie’s Puristry Influencer Campaign

 

PROBLEM: Anthropologie’s very own Puristry, USDA certified organic skincare collection, launched in May, 2017. They wanted to create the brand’s identity on social media through a brand persona, and content creation, both in house photo production and directing influencer content.

SOLUTION: A&E launched a nationwide influencer campaign to expose the organic skincare line to millions of highly targeted consumers. Our goal of the influencer campaign was to expose the target market to the brand launch. Our target was 50 – 100 micro influencers per month, with a following of between 10k – 100k, to post about Anthropologie’s new organic skincare line.

STATS (3 months): 3.5 million followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k advocate signups, 18.8k engagements were driven

BVLGARI

Bvlgari Serpenti Influencer Campaign

 

PROBLEM: Bvlgari wanted to showcase their jewelry, handbags, and other accessories while also promoting their new Bvlgari resorts. Their goal was to showcase Bvlgari as a lifestyle brand, and have influencers experience the resorts while also styling their fashion pieces in a personal way. They wanted to have 6 influencers in total from different parts of the world travel from Bali to Dubai and Milan, all while telling a story of Bvlgari pieces as a part of their Bvlgari resort experience.

SOLUTION: A&E was a part of the influencer team and traveled to Bali, Dubai and Milan to style, photograph, and share Bvlgari jewelry, handbags and accessories. A&E developed content that told the story of the Bvlgari brand within the context of each location. We traveled to the desert while in Dubai to produce an editorial for the Serpentine collection. In Milan, we produced an editorial for the diamond Serpentine jewelry while reimaging the iconic Bvlgari shoot with Elizabeth Taylor. Part of the editorial in Milan also included Bvlgari handbag collection and sunglasses.

STATS: 1.7M+ followers targeted, 20 posts in total, 500,000+ in engaged audience

UBER

Uber New York Fashion Week Influencer Campaign

 

PROBLEM: For New York Fashion Week (NYFW), Uber wanted to partner up with with various brands to raise awareness amongst the fashion crowd about the ride hailing app. To help attract VIP influencers, their goal was to work with Lyst, an online fashion platform, and Bobbi Brown, one of the most prestigious makeup brands in the world. They wanted to showcase their service in a more interactive way so that the influencers could share the Uber and fashion week experience in a more personal way with their audience.

SOLUTION: We engaged VIP fashion influencers to bring awareness amongst the fashion community and showcase the ride hailing application and its Uber Black services. The influencers were showed with gifts and even makeup artists greeted them in the car in case they needed help with makeup before the fashion shows. The campaign was published across influencers’ platforms with a focus on Gen Y and Instagram.

STATS: 15 influencer posts, 1.2 million estimated impressions, 129k estimated engagements

NET-A-PORTER x Netflix

Net-a-porter and Netflix Influencer Event for Next-in-Fashion

 

PROBLEM: NET-A-PORTER and Netflix wanted to announce the winner of their Next-in-Fashion show during NYFW and invite fashion influencers to attend. They wanted to name the winner while showcasing their designs in an intimate setting in NYC’s West Willage and having influencers attend for the reveal. The event would include show’s celebrity hosts, Tan France and Alexa Chung, who would meet with influencers and share their Next-in-Fashion show experience as well as pose for photo opportunities.

SOLUTION: A&E contracted influencers to attend the event and publicize the winning designs on their Instagram and stories. They had the influencers photograph the models wearing the winning designs, and photograph themselves with the hosts of the Next-in-Fashion – Tan France and Alexa Chung. The posts went live right after the winner was announced to further help spread the word about the new show.

STATS: 1.5M targeted followers, 50K+ posts engagement, 50+ Instastories

WELLS FARGO

 

PROBLEM: Each year during the holidays Wells Fargo encourages its local communities to contribute canned goods for families in need. Through this initiative, they wanted to have local branches increase their foot traffic.

SOLUTION: A&E engaged influencers across the country to tell their followers on social media about this charitable initiative driven by the local Wells Fargo branches. Each of the influencers shared their family holiday tradition that focused around food and encouraged their followers to contribute to families in need through their Wells Fargo local branches.

STATS: 5k advocate signs-ups, 32% increase in sign up conversion rate, 66% click through rate, 45% directly attributable in store visits.

HUAWEI

Huawei x RainforestCX Influencer Campaign

 

PROBLEM: Huawei partnered up with RainforestCX to bring awareness to the deforestation happening around the world and to encourage people to build non-traditional Christmas trees instead of purchasing/cutting down real ones. They wanted to encourage the audience to donate US$1 to the @RainforestCx program and make world greener. By doing so, Huawei would allow the audience to also qualify for a prize, including Huawei P30 Pro Phone and Huawei FreeBuds.

SOLUTION: We contracted out influencers who are environmentally conscious to share the message about Huawei partnership with RainforestCX. Each influencer was supposed to build a non-traditional Christmas tree using ingredients available to them at their home. They would also hold a $1 bill to signify their donation and to encourage their audience to do the same. We also organized a giveaway that would encourage the audience to follow Huawei’s Instagram and share the RainforestCX initiative.

STATS: 2.5M followers targeted, 750K+ impressions in total, 40 pieces of content (including photos and videos), 100+ posts in total used #christmastree4earth, 100K+ total engagement on influencers posts

HTC

HTC Macro Influencer Campaign

 

PROBLEM: HTC wanted to showcase their smart phone 11 through influencers. They were looking to engage micro and macro influencers to discuss the versatility of the new phones especially their ability to take great photos and videos. The idea was for the influencers to document their lives with HTC phones while traveling or on the go in the city.

SOLUTION: We identified and engaged macro and micro influencers that would take a variety of images throughout the city while using HTC 11 smart phone. We also had some influencers make travel content using the HTC 11 smart phone and publish it on their YouTube while changing the angle between their regular camera and the HTC 11 smart phone one. The result was a variety of creative content using the HTC new phone that was also re-purposed on the brand’s social channels.

STATS: 4.1M Cumulative Followers, 9 Influencers/ Accounts, 421K+ Total Engagements, 53K Profile Visits, 18.1K+ New Followers

P&G – OLAY

Olay Face Anything Influencer Campaign

 

PROBLEM: Olay brilliantly organized a Broadway musical whose conversation piece and spotlight was its newest skin care lines for a variety of skin types from oily to dry. They wanted to create a campaign  to raise awareness and make Olay more cool and relevant amongst the urban millennials.

SOLUTION: A&E contracted influencers to amplify the efforts to sell the tickets and seamlessly market the skincare lines while getting ready for the show, during the show and after the show. The show was a complete success with all of the tickets sold out and the audience was so thrilled they organically used Olay’s hasthags #OlayLive #RoadtoGlow even after the show.

STATS: 10 influencers (micro, mid-level, and macro), 200+ organic posts, 1.5+ million estimated impressions, 160K estimated engagement

AVON

Avon Influencer Campaign

 

PROBLEM: Avon wanted to launch their new skincare line ANEW using macro influencers. The goal was to have the influencers try and review the products, as well as take the photos with the ANEW creams. ANEW creams focus on anti-aging and preventive care, and the campaign was meant to be centered around AVON’s skincare technology.

SOLUTION: We identified and contracted macro and micro lifestyle and beauty influencers. We developed guidelines for posting products in a way that would best showcase AVON’s ANEW line, including closeup shots of both influencer’s skin and the products alone.  We worked with the AVON team to review and approve each post before they went live. All of the influencer impressions were gathered post campaign and presented to the brand as a part of the monthly campaign report.

STATS: 4.3M Cumulative Followers, 27 Influencers/ Accounts, 1.6M+ Total Engagements, 379K Profile Visits, 68.1K+ New Followers

NESTLÉ

Acqua Panna Influencer Marketing Campaign 

 

PROBLEM: Nestlé’s Acqua Panna had refreshed its brand with eco-friendly and sustainable bottles, freshly minted packaging and expanded its distribution channels in the U.S. The brand wanted to support its re-branding efforts and sale channel distribution expansion by bringing more awareness to the U.S. consumers. They wanted to hire influencers to tell the story about the origins of the brand as well as provide the immersive experience for them to develop relevant content surrounding the campaign.

SOLUTION: A&E contracted influencers to tell the Acqua Panna journey from the sun drenched rolling hills of Tuscany to Nestle’s water source in Villa Panna surrounded by 3,000 acres of land. There was a carefully hand selected group of VIP influencers, from photographers to celebrities, who experienced the Acqua Panna journey and formed a deep relationship with the brand. The trip included a Michelin star chef to create a traditional Tuscan culinary experience strategically paired with Acqua Panna.

STATS (3 months): 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

VIRGIN VOYAGES

Virgin Voyages Influencer Marketing Campaign

PROBLEM: Virgin Voyages, a new travel and lifestyle brand, wanted to contract influencers to share the news about the Scarlet Lady, its first ship that would set sail and was three years in the making. They wanted to announce the news on Valentine’s Day and have the influencers wear all red – complement the color of the Virgin brand while celebrating the holiday of love. Sir Richard Branson was to be present for the festivities to meet the influencers as well as run a Virgin Voyage giveaway.

SOLUTION: A&E contracted influencers to attend the event as well as photograph themselves while wearing the Virgin colors and announcing the giveaway sweepstakes for the Virgin Voyage trip. The influencers showcased the giveaway and the event at their stories and Instagram posts, as well as met with the Virgin founder – Sir Richard Branson.

STATS: 3M+ estimated follower reach, 100+ posts, 15 influencers

PRONOVIAS

Atelier Pronovias Collection Influencer Marketing Campaign

 

PROBLEM: Pronovias, a global bridal fashion house, wanted to host influencers for the presentation of its Atelier Pronovias Collection during New York Bridal Fashion Week. They wanted to engage top fashion influencers from New York City and have them wear their cocktail dresses while attending the reveal of their latest bridal collection.

SOLUTION: A&E contracted influencers to photograph and post about a variety of the latest Pronovias cocktail dresses. The influencers would photograph themselves while wearing the dresses at the most iconic locations in NYC. The posts would tell a story of the glamorous Pronovias dresses and they would be shared by the influencers before, during, and after the Pronovias presentation.

STATS (3 months): 6 influencers, 100+ brand post tags as a result of the campaign, 150K+ posts engagement

INTIMISSIMI

Intimissimi Influencer Campaign 

 

PROBLEM: Italian hosiery and underwear brand wanted to launch a campaign in the U.S. to celebrate its new stores opening as well familiarize the American consumers with the otherwise well-known European brand. They wanted to hire influencers to photograph themselves in their favorite Intimissimi pieces and share the photos on their social channels. The goal of the campaign was not only to showcase the Intimissimi pieces but to also introduce the concept of underwear as outerwear (where the glimpse of the undergarments serves the purpose of completing ones look/outfit).

SOLUTION: A&E contracted influencers in the U.S. and had them choose their favorite Intimissimi pieces that would complement their outfits. The influencers photographed the bralets as a part of their outerwear and posted it on their social channels.

STATS (3 months): 1000+ posts as a result of a one year campaign, 300K+ post engagement, 23 influencers

POWER UP SNACKS

Power Up Your Snack Game Influencer Campaign

PROBLEM: Based in Brooklyn, New York, Power Up snacks sought to target everyday consumers looking for a more gourmet option for their “on the go snacks” and homemade healthy recipes. They wanted to define their target market and find mom, health/well-being, and fitness influencers, who would convey the brand’s message. The goal was to launch a nationwide influencer campaign to expose the products to millions of highly targeted consumers and raise awareness about the brand’s ecommerce launch.

THE SOLUTION: In order to showcase the brand to a variety of consumers, we choose multiple micro influencers who perfectly embodied the persona of the brand as well as focused on reaching Power Up snack’s type of target demographic.  We flooded social media with influencer marketing (Instagram, Facebook, Twitter, Pinterest, and blog posts) for Power Up, focused on their target demographic and drove website traffic. The campaign included between 50-100 micro and mid-sized influencers per month, (with a following of between 5k-100k).

STATS: (in 8 month) 462 highly targeted micro influencers, 8.5M cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts

JOHNSON & JOHNSON

Johnson & Johnson – Compeed Influencer Campaign

 

PROBLEM: Johnson & Johnson’s wanted to build brand awareness around its new blister cushions by Compeed. The brand’s objective was to introduce the public to Compeed, which prevents and treats blisters, by engaging macro influencers and celebrities to showcase how they use Compeed in their everyday lives and communicating to the public that the product was available in Walgreens.

SOLUTION: Our campaign focused around the “Stiletto Squad,” an array of VIP fashion influencers and tastemakers with a mega following and over 10% engagement on Instagram, showcasing the product in an everyday and relatable yet still an inspirational and a memorable setting. We organized photo shoots around Manhattan to present a day in a life of a strong, empowering and a busy woman. The campaign was published across macro influencers’ blog posts and social media channels.

STATS: 25 influencer posts, 2.3 million estimated impressions, 186.8k estimated engagements

TRANSITION LENSES

Transition Lenses Influencer Event + Campaign

 

PROBLEM: After merging with Luxottica, Essilor became the largest market shareholder of eyewear in the world. Essilor wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand’s product launch of Transitions’ Style Colors and Mirror Colors lenses to millions of highly targeted consumers.

SOLUTION:  We targeted influencers who wear glasses, live in the U.S., and have a following between 50k -300k. The goal of the influencer campaign was to make Transitions relevant in the digital space by engaging influencers who reach the millennial target demographic. Our target was to activate micro and midi sized influencers to post about Transition’s new lenses. We also supported the New York launch event by bringing our network of influencers to cover the event in real time through posts and Insta Stories. This campaign was targeted towards both Millennial consumers and the Transitions distributors, prescription eyewear retailers, i.e., b2b marketing efforts.

STATS: 3M targeted followers, 675k impressions on influencer posts, 80 pieces of content, photos and videos, 45 total social posts, 995 #lightundercontrol hashtags, 2,100 #Stylecolors hashtags over, 76k total engagements on influencer posts

SWAROVSKI

 

PROBLEM: Swarovski wanted to celebrate Valentine’s Day with its new Lifelong Bow Collection and activate influencers worldwide, including VIP influencers in the United States.

SOLUTION: The goal was to drive consumer attention to its new Valentine’s Day collection. The mega and midsized influencer campaign was published across influencers’ social media channels, mainly on Instagram. We used fashion and lifestyle influencers.

STATS: 25 influencer posts 3.2 million estimated impressions, 124k estimated engagements

CHARMING CHARLIE

Charming Charlie Influencer Campaign

 

PROBLEM: Charming Charlie is a retail brand, which has over 350 stores nationwide. They wanted to fortify the brand’s social footprint and penetrate into the millennial market by engaging influencers nationwide to expose the brand to millions of highly targeted consumers.

SOLUTION: The goal of the influencer campaign was to make Charming Charlie relevant in the digital space by engaging influencers to reach the millennial target demographic and drive traffic to their ecommerce website. We engaged 50 -150 micro influencers, with a following of between 10k-100k, to post about Charming Charlie’s products.

STATS (in 3 months): 4 million targeted followers, 300 highly targeted micro influencers, 400 pieces of content, 20k engagements driven, 1,050%, increase in website traffic from Instagram compared to the previous year

UBER EATS

Uber Eats Influencer Campaign

 

PROBLEM: After the successful debut in San Francisco, Chicago, and Los Angeles, Uber was launching its food delivery application, UberEats, in New York. UberEats had at the time signed up a selective group of restaurants catered to foodies and young professionals. All of the listed restaurants were in the greater New York City area, including Brooklyn, Queens and Manhattan.

SOLUTION: The goal was to activate foodie and fashion, men and women, influencers in order to raise awareness of the product launch in New York. We partnered with Uber and UberEats to activate this campaign in order to facilitate the launch. Some of the influencers opted to go directly to the restaurants to get the full menu experience.

STATS: 3M+ targeted followers, 58 pieces of influencer content, videos and photography, 655k total estimated impressions on influencer posts, $0.10 average influencer CPE

LA BELLA DONNA

Photo Production

 

PROBLEM: La Bella Donna was looking to make engaging content with models using her products that they could post on social media channels and their website. Their goal was to showcase the brand in a more lifestyle type of setting and with more seasonal flare. They wanted the products to be displayed in an organic way where the models would not be only wearing the makeup but also using it on the go. They wanted a mix of models and influencers to showcase different types of looks that can be created using their makeup.

SOLUTION: We engaged a variety of models and influencers while focusing on the brand target demographic. We conceptualized the shoot, including location scouting, styling, makeup looks, art direction, and branding for the photoshoot. We also contracted the makeup artists, hairstylists, wardrobe stylists, photographer/s and the beauty photo (touchup) editors. The content was sent over for the review, and it was approved by the brand before the final images were chosen for the website and social media posting.

GOURMET NUT

Gourmet Nut Photo Production

PROBLEM: Gourmet Nut wanted to showcase their products using models in on the go in a variety of ways. The idea was to communicate that their new smaller size snacks were perfect for carrying around – the models were meant to be shown enjoying the snacks while running errands around the city, before or after the gym, and even while sipping coffee with their girlfriends.

SOLUTION: We contracted a creative director, photographer, photo editor, wardrobe stylist, makeup artists, hairstylists, and several models. Location scouting was done the week before to ensure great spots for the photoshoot as the scenery had to include the city shots. The photoshoot was completed in one day and was managed fully from start to finish by the A&E team.

STATS: 40 total final edited photos, 6 models, 5 looks (activities)

ANTHROPOLOGIE

Anthropologie’s Puristry Influencer Campaign

 

PROBLEM: Anthropologie’s very own Puristry, USDA certified organic skincare collection, launched in May, 2017. They wanted to create the brand’s identity on social media through a brand persona, and content creation, both in house photo production and directing influencer content.

SOLUTION: A&E launched a nationwide influencer campaign to expose the organic skincare line to millions of highly targeted consumers. Our goal of the influencer campaign was to expose the target market to the brand launch. Our target was 50 – 100 micro influencers per month, with a following of between 10k – 100k, to post about Anthropologie’s new organic skincare line.

STATS (3 months): 3.5 million followers, 500k estimated impressions, 210 highly targeted micro influencers, 305 pieces of content produced with a copyright of posted content for up to 12 months, 3.1k advocate signups, 18.8k engagements were driven