b2b marketing agencies

TOP B2B MARKETING AGENCIES IN 2022

B2B marketing agencies are a fundamental part of any business-to-business operation in 2022, as they provide the necessary tools and services to create, manage, and execute successful marketing campaigns and b2b transactions. Working with b2b marketing agencies has many benefits, some of which include their extensive experience, time- and money-saving strategies, a campaign monitoring approach, and much more.

Business-to-business marketing (B2B) is the term for any marketing tactic or piece of content that is targeted toward a company or organization. Businesses often utilize B2B marketing methods when they offer goods or services to other businesses or organizations rather than to individual customers.

Typically, a B2B transaction takes place between two businesses, such as wholesalers and online retailers. Each company often benefits in some manner and has comparable negotiation power in most B2B business structures. In a B2B transaction, a firm offers a range of products or services to another business or a company. Usually, the vendor’s products and services are used by a certain team or division, and on occasion, a single user on the buying side completes a transaction. A further aspect of some B2B deals is the usage of the products and items by the entire business.

The major difficulty B2B marketers encounter is persuading decision-makers from other businesses to select their goods or services. These individuals are authorities in their domains and are significantly more challenging to win over. This is where B2B marketing agencies may be of assistance. These might be experts that concentrate on only a few areas or full-service companies that can handle all of the brand’s marketing. Then there are specialized agencies that cater to a certain group of clients or offer a single service to all customers.

Here at Amra & Elma, we have put up a list of some of the top B2B marketing agencies from which you may choose, along with information on their most pertinent clients, offerings, media mentions, and more.

Below is the selected list of the best B2B marketing agencies in 2022:

b2b marketing agencies
ABOUT

Location: NYC, USA

Amra & Elma is one of the leading b2b marketing agencies that specialize in a wide range of marketing solutions. Their agency was founded by two prominent social media influencers with a collective following of over 2M social media users. Their founders were honored for creating a “Digital Empire” from Yahoo News and Nasdaq titled them the “Top Marketers.” Amra & Elma was also named the “Top Digital Agency” by Forbes, and many other leading media outlets covered their work, such as The Business Insider, The Financial Times, CNN, Huff Post, and many more. Their clients include world-leading brands and Fortune 500 companies, like Nestle, Netflix, Bvlgari, Wells Fargo, Olay, Uber, and others.

SPECIALIZES IN
  • B2B Campaigns
  • Content Production
  • Media Buying
  • Influencer Marketing Campaigns
  • Public Relations
  • Crisis Management
  • Brand Building
  • SEO
  • PPC Campaigns
CLIENTS
  • Nestle
  • Olay
  • Bvlgari
  • Netflix
  • Uber
  • Uber Eats
  • Kimpton Hotels
  • Taj Hotels
  • Enterprise
MEDIA MENTIONS

Forbes, Nasdaq, Yahoo News, The Financial Times, Bloomberg, Business Insider, Cosmopolitan, Marie Claire, Entrepreneur, Home Business Magazine, and many others.

b2b marketing agencies
ABOUT

Location: Belgium, Brussels

Merkle B2B is one of the top B2B marketing agencies in 2022. Their work focuses on redefining the relationship that brands have with consumers, creating experiences that surprise and delight, informing and inspiring, and supporting the success of their clients. With more than 1,000 educated and professional people working with them globally, they combine the greatest B2B capabilities and competencies to design cutting-edge client experiences. They smoothly and at scale supply this knowledge, from local market activations to regional or international campaigns.

SPECIALIZES IN
  • Brand
  • Activation
  • Orchestration
  • Insights
  • Data Management
  • Technology
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: London, UK

The Croc is one of the top B2B marketing agencies that places a strong emphasis on working hard to identify imaginative solutions that provide distinctive experiences. They put together mixed teams with the best skill set for each project. They approach every task with voracious curiosity and meticulous attention to detail, from strategy and creativity to media, technology, and analytics. They are aware that their clients and their Crocs’ collective intelligence make for a powerful combination. Together with their team of professionals, they encourage one another to defy expectations and approach each campaign with a shared desire to improve on the previous one.

SPECIALIZES IN
  • Data
  • Brand Building
  • Digital Ecosystem
  • Sales Activation
  • MarTech
CLIENTS
  • Sohonet
  • ServiceNow
  • Milliman
  • App Dynamics
  • Nubis
  • Leica
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: Weybridge, UK

One of the top B2B marketing agencies, MOI Global, strives to anticipate consumer demands and provide “aha” moments that help its customers achieve their marketing goals. Their team focuses on placing brands in the appropriate settings—at the appropriate times—on appropriate screens with attention-grabbing experiences. They execute some of the most economically successful B2B marketing campaigns thanks to their award-winning creativity and their in-depth understanding of their customers.

SPECIALIZES IN
  • Creative
  • Branding
  • ABM
  • Digital
  • Content Production
  • Experiential
CLIENTS
  • Red Hat Coffee
  • Oracle
  • Crab Insure
  • Sage
  • Cyberark
  • RFPIO
  • Colt
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: Ontario, Canada

Quarry is one of the top B2B marketing agencies that specialize in a wide range of services including target personas, customer journey/jobs maps, creative concepting, copywriting and content experience design, and much more. Their knowledgeable team of strategists, experience architects, marketing engineers, and insight specialists is committed to producing experiences that ignite, empower, mobilize, and hasten consumer purchasing journeys. They create high-impact campaigns to help their clients elevate their businesses and position themselves as industry leaders.

SPECIALIZES IN
  • Segmentation Modeling
  • Account Profiling
  • Competitor Analysis
  • Positioning Strategy
  • Content Audits
  • Content Strategy
  • Visual, UX & Code Experience Design
  • Database Auditing & Enhancement
  • Audience Engagement Analytics
CLIENTS
  • FIS
  • Oracle
  • Windstream Enterprise
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: United Kingdom

Growth Sandwich is a top marketing agency that focuses on assisting early-stage SaaS firms with the product launch process. As one of the top B2B marketing agencies, Growth Sandwich assists a wide range of companies in developing a successful go-to-market plan and executing it flawlessly. The creator, Aggelos, is extremely picky about who he collaborates with and has a very successful past. Some of their clients include Adpiler, Anonymous, Holded, Whereby, Oroson, and many others.

SPECIALIZES IN
  • SEO & Content Production
  • Jobs-to-be-done customer research
  • Product-led Transformation
  • Value-based Pricing
CLIENTS
  • Jetti
  • Adpiler
  • Anonymous
  • Holded
  • Whereby
  • Oroson
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: London, UK

Expandi Group is one of the best B2B marketing agencies focusing on performance marketing, mostly for B2B technology enterprises. Their primary competencies include demand creation, BI (business intelligence) and analytics, channel marketing, co-marketing, and many more. They have a global reach. They are a multinational B2B marketing firm that specializes in assisting technology firms in expanding their digital footprints. They established the idea of performance marketing, in which companies are compensated according to the outcomes they produce.

SPECIALIZES IN
  • Data and Ad Tech Solutions
  • Account Based Advertising
  • Targeted IP Based Audiences
  • Demand Generation
  • Co-Marketing
  • Channel Programs
CLIENTS
  • AMD
  • Citrix
  • Google
  • HP
  • Samsung
  • Lenovo
  • Micro Focus
  • Microsoft
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: Stockholm, Sweden

Skona is one of the top B2B marketing agencies which specializes in many different aspects of B2B marketing, including creativity, strategy, advertising, marketing automation, events, SEO, and much more. In essence, they are a creative firm with full-service B2B marketing skills. Brands like Mercuri International, Punchh, and Figure Eight are among its clients, and they focus on building brave B2B tech brands in Silicon Valley and across the globe.

SPECIALIZES IN
  • Creative
  • Strategy
  • Advertising
  • Marketing Automation
  • Events
  • SEO
  • Content Production
CLIENTS
  • Unsupervised
  • Alteryx
  • Liveramp
  • Findity
  • Snowflake
  • Telavox
MEDIA MENTIONS

Not Available

b2b marketing agencies
ABOUT

Location: New York, USA

Stein IAS is one of the best b2b marketing agencies which focuses on strategy, creative, social media marketing, media purchasing & management, marketing automation, analytics, consulting, advertising, and much more. They are a well-known, award-winning firm with the ability to create demand for clients’ goods and services in addition to developing their brands. Brands like Merck, Ingredion, Sylvania, and others are among its customers.

SPECIALIZES IN
  • Strategy
  • Creative
  • Social Media Marketing
  • Media Buying & Planning
  • Marketing Automation
  • Analytics
  • Research
  • Advertising
CLIENTS
  • ETS
  • Ingredion
  • Veolia
  • Trelleborg
  • Tetra Pak
MEDIA MENTIONS

Not Available

b2b marketing agencies
ABOUT

Location: London, UK

Gravity Global is one of the top b2b marketing agencies and the most recognized specialized B2B marketing network in the world. They assist international businesses in transforming by applying their strategic lens of fame, admiration, and belief. Gravity transforms the distinctive business difficulties of its clients into effective outcomes. They are channel-neutral, fully integrated, and full-service. As a worldwide network, they can revolutionize their customers’ businesses and marketing efforts by speaking their language and understanding their needs.

SPECIALIZES IN
  • Brand Strategy
  • Creative
  • Performance Marketing
  • Marketing Automation
  • Research
  • PR
  • Social
  • Content
  • Media Planning & Buying
  • Analytics
CLIENTS
  • Adesa
  • Aetna
  • Asto
  • Avast
  • Coca Cola
  • EGR
  • Evolt
  • Akzo Nobel
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: Bristol, England

Oakwood Agency is one of the top B2B marketing agencies and was founded by a group of independent, creative thinkers and doers who were motivated to find innovative solutions to complex business issues. They assist companies in identifying what is exceptional about their business and how to market it by developing positioning, purpose, and value proposition using a combination of creativity, strategy, and psychology. The development of experiences that spark and revolutionize their business is their primary emphasis, along with assessing the brand’s performance.

SPECIALIZES IN
  • Marketing Communications
  • Content
  • Brand
  • Social Media Marketing
  • Experiential Marketing
  • Advertising & Media Buying
  • Events
  • Customer Relationship Marketing
  • Analytics
CLIENTS
  • Ryder
  • Matthew Clark
  • MRF
  • WINGD
  • Weatherford
MEDIA MENTIONS

Not Available

b2b marketing agencies
ABOUT

Location: Worton Park, UK

Torpedo Group is an internationally recognized B2B creative firm with a UK basis. As one of the top b2b marketing agencies, Torpedo collaborates with some of the most prestigious businesses in the world, including Adobe, Panasonic, Paragon, and others. They are professionals in everything creative, from website design to content production. They think innovation spurs the expansion of businesses, and they assist their clients in outsmarting the competition and gaining market share by coupling this with offerings that are strategically solid.

SPECIALIZES IN
  • Integrated Marketing
  • Communications
  • Content Marketing
  • Content Production & SEO
  • Branding
  • UX & CX Design
  • Public Relations
  • Video & Motion
  • Experience Design
CLIENTS
  • Adobe
  • Panasonic
  • Petronas
  • Epson
  • Autodesk
  • ACO
  • Motability
MEDIA MENTIONS

Not Available.

b2b marketing agencies
ABOUT

Location: New York, USA

The US-based marketing firm Mower Agency is well-known for its IMC offerings and “Brand as Friend” philosophy. As one of the best B2B marketing agencies, they have collaborated with a number of the biggest global businesses, including GE Energy, Bosch, and Helio Health. They are a fiercely autonomous agency of makers and thinkers who create and understand people to create brands.

SPECIALIZES IN
  • Performance Marketing
  • Media Buying & Planning
  • Integrated Marketing Communications
  • Strategic Consulting
  • Public Relations
  • Public Affairs
  • Social Media Advertising
  • Branding
  • Content Production & SEO
  • Design
CLIENTS
  • Jadak
  • Kingspan
  • Viewpointe
  • Standard Textile
  • Vecna Robotics
  • Domtar
  • Detroit Diesel
  • Carrier
  • GE
MEDIA MENTIONS

Not Available

b2b marketing agencies
ABOUT

Location: Bristol, UK

Bray Leino is a B2B marketing company with a global reach and renowned brands or customers thanks to its partnership with The Mx Group, a US-based agency. These two organizations, which together make up a global agency partnership, are both one of the best b2b marketing agencies in their respective industries. Their extensive group of marketing experts enables their clients to acquire the vast range of skills necessary to make businesses successful in the current day.

SPECIALIZES IN
  • Branding
  • Events
  • Creative Capabilities
  • Direct Marketing
  • Public Relations & Public Affairs
  • Experiential Marketing
  • Media Buying & Planning
  • Events
  • Strategy
  • Social Media Advertising
CLIENTS
  • Barilla
  • North Devon Hospice
  • Cummins
  • Milk & More
  • Covonia
  • Pyrocore
  • WKD
  • Wylex
MEDIA MENTIONS

Not Available

b2b marketing agencies
ABOUT

Location: Surrey, UK

Velocity Partners is one of the best b2b marketing agencies based in the UK, that offers a range of skills but with a heavy emphasis on content marketing. Brands from all around the world view their services as complements to content marketing rather than as standalone offerings, and some of them include B2B content marketing, B2B brand building, strategy, positioning, B2B design, visual identity, web development, and more. Some of their clients include Sprint Business, Amazon Web Services, Citrix Systems, and others.

SPECIALIZES IN
  • Content Marketing
  • Marketing Strategy
  • Positioning
  • Branding
  • Design
  • Web Development
  • Digital
  • Content performance
  • Social Media Advertising
  • Media Buying & Planning
CLIENTS
  • Constellant
  • Sprint Business
  • Path Factory
  • Open Market’s
  • Informatica
MEDIA MENTIONS

Not Available.

B2B Marketing Agencies – Frequently Asked Questions:

What does B2B marketing entail?

Business-to-business (B2B) marketing, as the name implies, is the practice of promoting goods and services to other companies and organizations. It differs significantly from B2C marketing, which is focused on customers, in many important ways. B2B marketing material, in general, tends to be more educational and direct than business-to-consumer marketing content since business purchase decisions, as opposed to consumer ones, are more heavily influenced by the bottom line revenue effect.

B2B marketers frequently sell to buying committees comprising a variety of important stakeholders in the current business world. This results in a complicated and occasionally difficult environment, but as data sources get more reliable and accurate, B2B marketers’ capacity to identify problems and provide customers with pertinent, individualized information has significantly increased.

Any firm that sells to other companies or businesses is involved in B2B marketing. B2B can take on a variety of shapes, including subscriptions to software-as-a-service (SaaS), security options, equipment, accouterments, office supplies, and more. Many businesses operate in both the B2B and B2C sectors. B2B marketing efforts are directed towards anyone who has influence over or control over purchase choices. This can cover a broad range of positions and responsibilities, from entry-level end users to the C-suite.

Which social media channels are most effective for B2B marketers?

Although email is still seen by B2B marketers as the most crucial medium for the success of content marketing as a whole, other social media and digital channels are ranked as having excellent B2B compatibility. Some of them include:

  • LinkedIn

B2B marketing agencies prioritize LinkedIn content marketing, use employee engagement to amplify the brand’s messages, and use sponsored advertisements to reach their target demographic to achieve B2B marketing success on LinkedIn.

  • Twitter

B2B marketing agencies use remarketing and targeted audiences to connect with prospects who have previously shown interest in the brand’s products or services to achieve the greatest results from B2B marketing on Twitter. They submit a list of potential customers’ phone numbers and email addresses, or they target advertising campaigns to users of mobile apps or websites.

  • YouTube

B2B marketing agencies focus on maximizing and improving the brand’s videos for maximum exposure to obtain the best possible results on YouTube. This will increase the video’s visibility in Google search results, increase traffic, and position their business as the “go-to expert.”

  • SlideShare

When b2b marketing agencies use the profile customization tool to extend the brand’s identity to their SlideShare account, they integrate SlideShare into each campaign by uploading presentations, videos, webinars, and infographics.

How do B2B marketing agencies operate?

B2B marketing agencies assist companies in enhancing their business operations. They identify the most effective digital channels for firms to invest in, assess the volume of visitors to their website, and constantly balance their marketing tactics and results. The main objective of working with B2B marketing agency is to increase lead generation and sales conversion for the company.

B2B marketing agencies provide specific knowledge and solutions to address the particular requirements of their customers. They provide services to accommodate protracted or difficult sales processes (i.e., selling to gatekeepers, procurement, accounting, management, and more). Because it requires more time and effort to inform, position, and cultivate connections with a B2B, B2B marketing agencies expand their strategy’ scale and breadth and put in full-service efforts to help their clients achieve their marketing objectives.

Through their database networks, B2B marketing agencies typically specialize in linking businesses, demand generation experts, and B2B marketers to marketing and sales possibilities. They thrive at generating awareness, focused engagement, and demand to support companies in achieving their most pertinent marketing objectives, through account intelligence, lead insights, and creative content.

The diversity of experience that B2B marketing agencies have enables B2B businesses to improve their market presence and foster strong community trust.

What are the key components of a B2B marketing strategy?

The most crucial components of B2B marketing strategies must be decided upon before the campaign is created and launched. According to B2B marketing agencies, the best b2b marketing strategy must first do the following actions:

  • Determining the brand’s positioning

B2B marketing agencies must first have a thorough understanding of the brand’s positioning to develop a successful marketing plan that drives the best results. This sentence encapsulates the who, when, and why of a brand’s identity, or how a brand is viewed by its customer.

  • Identifying the brand’s target audience

The most important component of a b2b marketing plan is identifying the target market for the brand or identifying the businesses and organizations that are interested in its offerings. With this knowledge, agencies may develop buyer personas and better understand how consumers decide what to buy. This is a really helpful tool for any kind of marketing.

  • Running a competitive analysis

This requires doing a competition study first, to see what other companies are selling to the target market for the brand. When examining rivals, agencies should keep an eye out for their product offers, sales strategies and outcomes, marketing materials, social media presence, and more.

  • Exploring marketing channels

After completing the first phases in developing the brand’s B2B marketing strategy, they may now expand their B2B marketing portfolio, target the companies they need to, and, based on their research of the competitive market and client groups, examine channels, methods, and technologies.