food marketing agencies

TOP FOOD MARKETING AGENCIES IN 2023

Food marketing agencies specialize in creating and executing high-impact marketing campaigns for food and beverage brands that are looking to position themselves as though leaders in the food market. These agencies develop creative strategies that raise awareness, build brand equity, and drive sales. In addition to traditional advertising, food marketing agencies often offer services such as social media management, public relations, event planning, and content marketing, among many others.

With a deep understanding of the food and beverage industry, food marketing agencies are uniquely positioned to help a wide range of food brands reach out to and build trust with their target audience. With the ever-changing landscape of the food industry, these agencies have the knowledge and experience to navigate the complex world of food marketing.

Amra & Elma’s food marketing statistics study predicts that the worldwide food marketing industry would grow over $3 trillion in 2023. Over the past several years, this industry has consistently grown, and this tendency is anticipated to continue in the years to come. According to the same report, 92% of customers examine restaurant reviews before choosing where to eat, and since 2014, internet ordering and delivery have increased 300% faster than dine-in traffic.

The findings of this study make it abundantly evident that to keep on top of the latest digital food and beverage trends, it is more important than ever to comprehend the latest data and trends in food marketing.

If you are a food brand looking for a food marketing agency that can help you grow your business and win over your target audience, we at Amra & Elma have created a list of the best food marketing agencies in 2023.

Below is the selected list of top food marketing agencies in 2023:

food marketing agencies
food marketing agencies
food marketing agencies
food marketing agencies
food marketing agencies
food marketing agencies
food marketing agencies
ABOUT

Location: NYC, USA

Amra & Elma is one of the leading food marketing agencies whose strategy focuses on supporting food brands in reaching a quicker ROI through results-driven and high-impact digital marketing strategies. Their clients include some of the world’s leading food brands and Fortune 500 companies such as Nestle, Acqua Panna, and many others. They were founded by two celebrity social media influencers who specialize in helping food brands reach out to and build trust with their target audience, and maximize their ROI.

SPECIALIZES IN
  • Media Buying
  • Influencer Marketing Campaigns
  • Public Relations & Crisis Management
  • Brand Building
  • Search Engine Optimization
CLIENTS
  • Nestle
  • Acqua Panna
  • Emmy’s Organics
  • Power Up Snacks
  • Uber Eats
MEDIA MENTIONS

Forbes, Nasdaq, The Financial Times, Bloomberg, Business Insider, Cosmopolitan, Marie Claire, Entrepreneur, Home Business Magazine, and many others.

food marketing agencies
ABOUT

Location: Fortitude Valley, Queensland

Red Candy Marketing is one of the best food marketing agencies that focus on being strategic, digital, and creative for food businesses all over the world. They spend a lot of time researching, planning, creating, coding, writing, styling, photographing, and interacting in order to address all of a brand’s marketing desires and needs. Their goal is to help food brands reach out to their target audience and achieve a faster ROI.

SPECIALIZES IN
  • Strategy Services
  • Creative Solutions
  • Digital Services
  • Food Photography & Video
  • Agency Partnerships
CLIENTS
  • Richmond Valley Veal
  • Dr. Oetker Queen Australia
  • Fairlight Beef & Veal
  • Three River Farms
  • White Wings Brand
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Bedford, UK

OMNE Agency is one of the top food marketing agencies, along with being a leading food, beverage, food service, and hospitality strategic partner to companies from all over the world. They target all industries, including restaurants, pubs, contract catering, education, entertainment, care, commerce, and much more, and have unmatched competence in strategy, insight, design, branding, and digital. They concentrate on assisting their clients in becoming thought leaders in their fields of expertise.

SPECIALIZES IN
  • Strategy
  • Insight
  • Design
  • Branding
  • Digital
CLIENTS
  • Estrella Damm
  • HobGoblin
  • Arla Pro
  • McCain Food Service Solutions
  • Bidfood Safari
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: JLN Klapa, Singapore

One of the greatest food marketing agencies in Singapore, Food News, is a multi-disciplinary creative marketing company that specializes in transforming ambitious food and beverage enterprises into iconic brands. They are a leading turnkey agency for F&B companies aiming to develop their footprint in Asia thanks to their complementary array of services, which places creativity and digital at the center of their work in marketing, content, and communications.

SPECIALIZES IN
  • Content Marketing Strategy
  • SEO-Integrated Content Writing
  • Social Media Content Creation
  • Blog Content Development
  • Newsletter/eDM Content Creation
CLIENTS
  • Superfoods Peru
  • Lockdown Artists
  • Singapore Cocktail Festival
  • Cure Restaurant
  • Whiskey Live
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: London, UK

Sprim Food is one of the top food marketing agencies that focus on communication, advertising, and innovation for professionals and entrepreneurs in the food business. They provide the best professionals, methodologies, expert knowledge, and experience in the fields of food science, nourishment, marketing, wellness, sustainability, food technology, food security, digital strategy, environment, regulation advisory, and content creation to food brands, retailers, and start-ups worldwide.

SPECIALIZES IN
  • Strategy & Innovation
  • Food Science Services
  • Marketing Campaigns
  • Communication
  • News & Insights
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Not Available 

Foodie Tribe is one of the top food marketing agencies that specialize in promoting food and beverage businesses, goods, and services through influencer campaigns that make use of their group of 2,000+ producers or through more conventional digital marketing strategies. Through innovation and influencer marketing, they help companies, goods, and services in the food and beverage sector in expanding their businesses. They stand out from other marketing and creative companies because of their marketing competence, love of food, and a sizable community of genuine artists.

SPECIALIZES IN
  • Influencer Marketing
  • Social Media Management
  • Branding & Design
  • Media & Public Relations
  • Brand Photography
CLIENTS
  • Red Lobster
  • Sonoma-Cutrer
  • The Little Potato Company
  • Florida Milk
  • McDonald’s
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Not Available

Chuck Joe Agency is one of the leading food marketing agencies that teach food brands how to increase sales, build a loyal client base for their natural food items, feel confident about their online presence, and outwit rivals. Over the past ten years, they have developed marketing platforms that expand, engage, and convert new customers for dozens of food and beverage firms. Its goal is to assist food brands with a purpose in navigating the rapidly evolving digital world.

SPECIALIZES IN
  • Strategy
  • Media Buying
  • E-mail Marketing
  • Influencer Relations
  • Social Media
CLIENTS
  • Sumo Citrus
  • Amy’s
  • Seventh Generation
  • Stella Falone
  • Clover Sonoma
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Leatherhead, UK

One of the top food marketing agencies, Jelly Bean, is driven by a strong enthusiasm for food and drink in the food service, hotel, retail, and consumer sectors. This passion has remained constant throughout the course of their 35-year career. To assist their clients to expand their businesses and find the sweet spot, they employ an integrated digital marketing strategy. Since their work aims to reduce their environmental effect, giving back to their industry and the organizations near and dear to their hearts is vital to them.

SPECIALIZES IN
CLIENTS
  • The UK Food & Drinks Show
  • Maldon Pinterest Campaigns
  • Wrapmaster Home
  • Juliet Sear
  • Sly Dog Spiced Rum
MEDIA MENTIONS

Not Available

food marketing agencies
ABOUT

Location: New York, NY

Colangelo & Partners is one of the top food marketing agencies that have a team of media-savvy wine and spirits experts that develop the food brand’s message and distribute it to the appropriate audiences. They make use of their knowledge of wine and spirits and cultivate strong press connections. They have a thorough understanding of every facet of the industry and use data-driven digital expertise to execute seamless, integrated campaigns that have an impact in a rapidly expanding, global digital marketplace.

SPECIALIZES IN
  • Press Relations
  • Trade Relations
  • Digital & Influencer Marketing
  • Events
  • Content Marketing
CLIENTS
  • Acrobat
  • Apcor
  • Ballotin
  • Chiaretto
  • Darnley’s
MEDIA MENTIONS

Not Available

food marketing agencies
ABOUT

Location: Charleston, SC 

Obviouslee is one of the best food marketing agencies that foster ideas, spread positivity, cultivate connections, and produce tangible outcomes for partners, clients, and organizations they support. They purposefully create multidisciplinary teams that like collaborating across many sectors. This not only keeps everyone interested, but it also means that they use constantly expanding knowledge and abilities, which translates to long-lasting effect, return on investment, and LOLs.

SPECIALIZES IN
  • Advertising
  • Social Media
  • Digital Marketing
  • Public Relations
  • Experiential Marketing
CLIENTS
  • Hydro Flask
  • PGA Championship
  • Intoxicating Treats
  • Brewin’ a Brand
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Not Available

National Today is one of the top food marketing agencies that give food brands the power to seize those momentous events and critical moments in a manner that no other platform can. A top-rated full-service marketing agency that specializes in integrated campaigns underpins its industry platform. They work well together to enhance an activation around a certain moment in time, whether it be PR, influencer marketing, sponsored social media, or one of their other services.

SPECIALIZES IN
  • Public Relations
  • Influencer Marketing
  • Social Media Advertising
  • Content Production
  • SEO
CLIENTS

Not Available.

MEDIA MENTIONS

Not Available

food marketing agencies
ABOUT

Location: Lititz, PA

Donovan Agency is one of the best food marketing agencies that specialize in helping food brands reach their target audience and maximize their ROI. They have a team of food marketing experts who are familiar with the food industry and know how to connect food brands with their target consumers. They use various food marketing strategies to help their clients achieve their desired results and expand their businesses.

SPECIALIZES IN
  • Strategy
  • Engagement
  • Creative
  • Digital
CLIENTS
  • Coleman & Budweiser
  • Everything Legendary
  • Nutrient Survival
  • NFRA
  • Perdue
MEDIA MENTIONS

Not Available.

food marketing agencies
ABOUT

Location: Sydney, Australia

Gourmet Ads is a shopper marketing company and one of the best food marketing agencies for supermarkets, grocery marketplaces, food brands, CPG companies, and beverage brands to reach a highly targeted audience of grocery shoppers and home chefs online. They provide advertisers and their advertising agencies with management services as well as digital ad solutions for campaigns. They directly handle thousands of high-quality food, recipe, and cooking-related websites.

SPECIALIZES IN
  • Private Marketplace Deals
  • Private Marketplace Pricing
  • Programmatic Glossary
  • High Value Individuals Segment
  • Social Media Advertising
CLIENTS
  • Target
  • Starbucks
  • Walmart
  • Kraft Heinz
  • Barilla
MEDIA MENTIONS

Not Available

food marketing agencies
ABOUT

Location: Georgia, USA

One of the top food marketing agencies, Vigor, believes that restaurants do much more than just providing food and drink. As a leading restaurant branding and marketing firm, they work with forward-thinking restaurant executives to provide exceptional dining experiences. They connect ideas with potent, purpose-forward tactics, catapult them ahead of the pack, and aid established restaurants in reclaiming relevance—from QSR to FSR, food trucks to food halls, and everything in between.

SPECIALIZES IN
  • Restaurant Branding
  • Hotel Food & Beverage Concept Development
  • Restaurant Marketing & Rebranding
  • Restaurant Social Media Marketing
  • Restaurant Website Development
CLIENTS
  • Olga’s Kitchen
  • Pure Roots
  • Hard Cider Spritz
  • Gilly’s Beer
  • Eegee Restaurant
MEDIA MENTIONS

Not Available

food marketing agencies
ABOUT

Location: Dublin, Ireland

Ebow is one of the top food marketing agencies with a multidisciplinary team of award-winning marketers, technologists, and content creators. They specialize in boosting and influencing brand reputation across both conventional and digital touchpoints. Since 1999, they have collaborated with some of Ireland’s most recognizable businesses across the majority of industries. They want to assist food businesses in connecting with and earning the confidence of their target markets while maximizing their return on investment.

SPECIALIZES IN
  • Media Buying
  • Influencer Marketing
  • Social Media Advertising
  • SEO
  • Content Production
CLIENTS
  • Kerrygold
  • Ornua
  • Sparkling Ice
  • Domino Sugar
  • Kepak
MEDIA MENTIONS

Not Available.

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Top Food Marketing Agencies in 2023 – Frequently Asked Questions:

What does food marketing mean?

Food marketing is a type of advertising that encourages consumers to purchase certain foods or food-related items. Through a series of marketing efforts, food marketing agencies connect the food producer and the customer. Food marketing encompasses not only the promotion of goods to consumers but also the motivations behind and variables affecting these decisions. Buyer choice in the food marketing industry is influenced by a variety of factors, including demographics, beliefs and ideals, benefits, and price ability to purchase.

Food marketing is essentially any commercial activity whose goal is to directly or covertly encourage the purchase or consumption of a food item or food brand. This covers all broadcast and non-broadcast media and means of marketing, including television, radio, movies, the internet, and text messaging. Additionally, there are several sorts of new media, such as sponsorships, product packaging, product design, and much more.

Food marketing strategies that may be used to increase sales of food brands include building relationships with customers, increasing brand recognition, creating new goods, promoting them via advertising, and even paying grocery shops for prominent shelf space.

Food marketing agencies make significant investments in marketing, research, and development long before the actual food product is created. One aspect of this is using focus groups to understand customers and creating food products that appeal to the target market for the brand.

Why is digital marketing important in the food industry?

When it comes to the various kinds of brands and businesses that operate online in some capacity, the beverage and food industries are among the most diversified. This spans from the most well-known global brands to prosperous restaurants and fast-food franchises, all the way down to the real distributors and manufacturers.

It’s hardly unexpected considering that they offer a necessary service whether they function at the local or national level. Given the widespread interest in food products, it is only necessary for food brands to employ digital advertising and assistance from food marketing agencies to drive traffic to their website, attract clients, and increase income.

Given how many people use social media to explore the internet for relevant food-related material or information, the food and beverage sector, like so many others, has been significantly impacted by digitization. This refers to more than simply the fact that advertisements for food and drink are common on social media platforms, particularly Instagram. Additionally, it concerns all of the online review sites, booking platforms, and digital delivery services.

Due to this cultural and technological change, digital marketing has emerged as the most crucial kind of marketing for every company. Food marketing agencies all around the world are currently setting the standard for cutting-edge tactics that support food brands in growing their businesses, raising consumer knowledge of their products and services, connecting with their target market, and establishing themselves as industry leaders.

How can food brands promote their products?

Food marketing agencies employ a variety of successful marketing techniques to support food brands in promoting their goods, connecting with and earning the confidence of their target market. These tactics are intended to assist brands in attracting more clients and consumers, increasing their revenue, and hastening the return on investment.

One of these tactics entails creating robust, engaging social media profiles on some of the most well-known platforms, such as Instagram, Facebook, Twitter, or Pinterest. Food marketing agencies promote the sharing of interesting content, such as mouthwatering food images and videos, to assist brands to build consumer awareness of their good services and draw in new customers. Other marketing techniques for promoting food items include video advertisements, SEO, content marketing, email newsletters, and others.

Influencer marketing is also one of the best methods for food advertising, and food marketing agencies use it to assist food brands to promote their goods and services. According to Amra & Elma’s list of the top food influencers, they have a significant impact on how consumers make decisions in the contemporary global marketplace. Their unique abilities, specialized expertise, and even the charm of a person’s personality affect consumers’ attitudes and choices.

According to the same blog post, the capacity to significantly impact trends in customer demand for certain food goods has led to food influencers becoming some of the most prominent profiles on Instagram, YouTube, and TikTok.

What are the best food brand marketing strategies?

The food and beverage industry is under pressure to adapt to the changing digital landscape and shifting consumer preferences. Examples include the rise of food delivery apps, the enhanced demand for restaurants to have a digital presence and to advertise online, and the rising popularity of food-related internet content.

For that reason, food marketing agencies are keeping up with the changes and creating innovative and performance-driven marketing strategies, to assist food brands to become thought leaders in their domains of expertise. Food brands may now contact and engage with their target audience, develop known industry names, increase income, and draw in more customers by utilizing a variety of diverse marketing tactics.

Some of the most effective marketing strategies for food brands can include: 

  • Constructing user-friendly websites and regularly disseminating interesting food-related material.
  • Creating accounts on well-known social media platforms like Facebook or Instagram to market items, increase brand recognition, and foster trust among the target market.
  • Using blogging as the most effective means of communication to build a sizable customer base. Food marketing agencies can write posts on the brand’s new meals and recipes, goods and services, business endeavors, and more.
  • Arranging food-related events and gatherings to increase the brand’s reputation in the community, draw in new clients, and enhance its favorable image.
  • Refreshing the brand’s image, which may involve making changes to the logo or design to give it a new look, incorporating current market trends to keep customers interested and informed, or creating new product packaging to appeal to the tastes of the modern generation.
What are food marketing agencies?

Food marketing agencies are businesses or organizations that focus on the marketing of food and beverage products. This can include anything from developing and executing marketing plans to providing research and analysis on the food industry. Food marketing agencies may also provide consulting services to help clients improve their marketing strategies and grow their businesses.

Food marketing agencies can be quite valuable for companies that want to focus on their core competencies and leave the marketing to experts. Food marketing agencies have the knowledge and experience necessary to create effective campaigns, identify opportunities in the market, and understand consumer behavior. Food marketing agencies can also help companies target specific markets and demographics, as well as develop brand messaging that resonates with consumers.

When selecting one of the best food marketing agencies, it is important to consider the agency’s experience and expertise, as well as its ability to meet the client’s needs and budget. It is also important to ensure that the agency shares the client’s values and has a good reputation.

Why are food marketing agencies important for food brands?

Food marketing agencies are important for food brands because they are the ones who help create and execute the marketing plans for those brands. They develop and execute campaigns, create and distribute advertising, and work to build brand awareness and loyalty among consumers. For a food brand to be successful, it needs a strong marketing strategy and the help of an experienced marketing agency to carry it out. Food marketing agencies have the knowledge and expertise to create successful campaigns that reach and resonate with consumers. They understand what makes people buy certain foods and how to persuade them to choose one product over another. Food marketing agencies use this knowledge to create campaigns that are both effective and efficient, helping food brands to achieve their marketing goals while staying within their budget.

Food marketing agencies are also essential in maintaining a consistent brand image for food products. A well-executed branding campaign can help customers associate certain positive qualities with a food product, which can then lead to increased sales. In addition, a strong branding campaign can help protect a food brand from competition by differentiating it from similar products. By creating a unique identity for a food product, food marketing agencies can make it stand out in the minds of consumers, increasing the chances that they will choose that product over others.

Overall, food marketing agencies play an important role in helping food brands achieve success. They have the knowledge and experience necessary to create successful marketing campaigns that reach consumers and persuade them to buy specific products. Food marketing agencies also help maintain a consistent brand image for food products, which can lead to increased sales and decreased competition. For these reasons, it is essential for any food brand looking to succeed in the marketplace to partner with one of the leading food marketing agencies.

What types of food marketing strategies exist?

Food marketing strategies are an essential part of any business’s success in the highly competitive food industry. From product launch to promotion and placement, food marketing strategies focus on creating customer demand, building brand awareness, driving sales, and ultimately increasing profitability.

The most commonly used food marketing strategy is product launch and promotion. This type of food marketing strategy involves introducing a new product or service to the market and using various tactics to stir up interest in it. Food marketing strategies may include traditional print advertising, television commercials, radio spots, and digital campaigns such as viral videos or social media posts.

Another important element of food marketing strategy is placement. Placement refers to the physical location where products are sold – for example supermarkets, convenience stores, gas stations, and vending machines. Companies must ensure their products are stocked in places that attract their target audience, and food marketing strategies can help achieve this. To do this, businesses work with food marketing distributors who can place their products at key locations (such as high-traffic areas) so they’re more likely to be seen by potential customers.

In addition to these two food marketing strategies, there are other tactics that businesses may use as part of their overall food marketing plans. These food marketing strategies include public relations campaigns (such as press releases or celebrity endorsements), guerrilla food marketing (low-cost tactics that rely on creativity rather than budget); event sponsorship (e.g., sporting events or festivals); word-of-mouth food marketing campaigns; direct mail campaigns, and more.

Finally, food marketing agencies often use analytics tools such as surveys and focus groups to gauge consumer sentiment towards particular products or services within their target markets. By obtaining feedback from consumers about what they like and don’t like about certain products or services, food marketing agencies can adjust their existing strategies accordingly as needed and better tailor future attempts at reaching out to potential customers through specific marketing tactics.

How to find the best food marketing agency?

Finding the best food marketing agency can be an intimidating and complicated process. Fortunately, there are several steps you can take to ensure that you make a wise decision in choosing the right food marketing agency for your company.

First, it is important to assess your goals and objectives before reaching out to a food marketing agency. Knowing what your food marketing needs are is essential for selecting the best food marketing agency for your business. Ask yourself, what type of promotion do I need from a food marketing agency? What kind of results am I expecting from a food marketing agency? After you have answered these questions, then you can begin researching various food marketing agencies that specialize in this area.

Next, ask potential food marketing agencies how they will go about achieving results with your project or campaign. Inquire about the unique approach and strategies of some of the best food marketing agencies when it comes to reaching certain goals such as increased sales or brand recognition.

Thirdly, outline all terms of cooperation before beginning work on any project or campaign together with a food marketing agency. Prepare a detailed contract that includes any deadlines or milestones being set by both the brand and the food marketing agency, so there are no misunderstandings down the line when it comes to expectations and deliverables.