09 Jul 50 Top Spirits Influencers
50 Top Wine and Spirits Influencers to Follow in 2021
The only thing more exciting than the rise of craft mixology is the rise of spirits influencers. These are the people who can make or break your spirits brand. And while they have long been a part of the alcohol marketing landscape, many brands still don’t understand what they do and how you can work with them. So if you are looking to jumpstart your brand’s social media presence and influencer marketing efforts in 2021, start by tapping into this growing community.
Are you looking to make your mark on the world of craft mixology? Our advice is don’t overlook the power of spirits influencers. They can help you break through the clutter and create brand awareness in the modern era of social media marketing. Without a doubt, these people are making the most significant impact on social media right now, and they are changing how we see and understand alcohol in the world.
50 Top Alcohol Influencers in 2021
1. Hee Chung @onedrinkaday ( 181K)
Hee Chung is a popular spirits influencer and mixologist based in Brisbane, Australia. He has immense experience as a bartender, having started bartending at the age of 16, but he started tasting and mixing cocktails after two years. He is renowned for his innovative garnishes. He is the Co-owner of Amulet gin, an Australian gin, and he is the author of several books on gins and garnishes.
2. Eddie Zamora @theyumyumfoodie/ ( 178K)
Eddie is a food and spirits influencer. He is a former judge, and currently, he hosts Dinner Takes all. He is also a co-host of the podcast Kill the bottle. His travels have taken him to 11 countries and 40 USA states where he has sampled different cuisines and drinks.
3. Yang @bartenderyang ( 118K )
Yang or Bartender Yang, as she is popularly known, is a spirits influencer who enjoys bartending. She relishes her craft of mixing and shaking cocktails, as reflected on her Instagram feed, where she shares her unique\ cocktail content creations and juggles her champagne bottles.
4. Jonathan Almond @delightfuldrinks ( 107K )
Jonathan Almond is a leading social media influencer and publisher with interest in spirits and cocktails. He founded delightful drinks and delightful media. Delightful media makes food and drinks content for brands and digital audiences, while delightful drinks he launched in 2016 are dedicated to spirits and cocktails.
5. Natalie Migliarini @beautifulbooze ( 95.5K )
Natalie Migliarini is a Seattle-based Spirits influencer and home bartender. She founded Beautiful Booze in 2013, which has grown to be a reputable resource for cocktail professionals and enthusiasts. Beautiful Booze is dedicated to cocktail recipe development and photography, with over 300 cocktail recipes and thousands of photographs to their name. She is also the author of Beautiful Booze and a weekly cocktail columnist.
6. Metivier @joaniemetivier ( 88.5K
Metivier is a spirits influencer. She is the head sommelier at Ripplecove Hotel & Spa and Le Riverain. She is also a wine writer and critic for wine tourism magazine, a famous Canadian Magazine, and Vertdevin Magazine. She has authored two books; The Sommeliers Cookbook and Wine Map Book. She has also published two ebooks.
7. Whiskey Consensus ™️ @whiskeyconsensus ( 87.5K )
Whiskey Consensus ™️ is a content creator team with a knack for generating high content and bottle photography centered around whiskey and bourbon put together by Matthew Evans. Through the blog whiskeyconsensus.com, the team writes reviews, recipes, articles, and general content on booze. In addition, they launched their Instagram page in 2017, where they share their whiskey journey through photography.
8. Elliott @apartment_bartender ( 74.9K )
Elliot is a popular spirits influencer. He is a big deal in the drink industry who has earned recognition as one of the top spirits and cocktail influencers from the media such as Buzzfeed, Liquor.com, and Vinepair. In addition, his blog Apartment Bartender earned Editor’s Choice Best Drink Blog in 2017 from Saveur Magazine.
9. Barlow Gilmore @theweekendmixologist ( 60K )
Barlow is one of the leading spirits influencers in the drink industry. The cocktail-loving mixologist is renowned for his classic explosive, cocktails and innovative mixing techniques. His Instagram feed showcases several shots of their craft, some of which are credited to.
10. LuLu Ayala @Calimixers ( 53.6K )
LuLu is a California-born and based spirits influencer. She is an alumnus of Trinity Bartending Academy. She has worked as a bartender, brand ambassador, and several events. She created Calimixers in 2010. Calimixers boasts of culturally diverse cuisines and recipes. Several restaurants have her signature custom Calimixers cocktails on their menu.
11. Dads Drinking Bourbon™️ @dadsdrinkingbourbon (51.3K)
John and Zeke are spirits influencers based in Nashville, Tennessee. The two bourbon drinking dads get together once a week, drink whiskey, record it, and share it with spirits enthusiasts. They share their whiskey experiences and reviews through their vlog dadsdrinkingbourbon.com. They also run a podcast where they pour out all about whiskey.
12. Hannah Chamberlain @spiritedla ( 47.1K )
Hannah is a Los Angeles-based spirits influencer. She has been in the drinking industry since 2015. She shares her cocktail recipes and bar reviews through her Instagram account and vlog SpiritedLA. She has worked with several alcohol brands and traveled to various spirits regions. She is also a sensation on TikTok, where she has over 200K followers.
13. Marisa @whats.marisa.drinking ( 46.4K )
Marisa is a Gold Coast-based spirits influencer and content creator. The Australian is one of the top Instagram alcohol influencers, and she is popular in the drinking industry thanks to her innovative and spicy cocktail recipes. She has worked with several brands and she continues to wow many with her classic cocktails.
14. Jake @girlnamedjake (42.3K )
Jake is a Canadian-based spirits influencer. She has extensive experience in the alcohol industry, especially craft beer. She is a team member at The Strait & Narrow, where they make adventure-ready cocktails crafted with custom gins. She also imports Craft Beer, Natural Wine, Cider & Spirits into Alberta and BC through nectar-imports, a company she co-owns.
15. Matt @theamateurmixologist ( 41.9K )
Matt is a UK-based spirits influencer, cocktail recipe, and content creator. He is known for his brilliantly crafted cocktails with popping colors. He shares his well-detailed cocktail recipes, ideas, and instructions on his Instagram feed so that those at home can try them out. He is a former bartender of the Year Award winner.
16. Jordan Hughes @highproofpreacher ( 38.5K )
Jordan is a Spirits influencer based in Portland, Oregon. He is a multi-talented cocktail recipe developer, photographer and runs a social media consultancy for different brands, including alcoholics, bars, and restaurants. He has been featured by various media outlets such as AskMen, Vinepair, Liquor.com, and Forbes. In 2017 he bagged the Editor’s and Reader’s Choice Awards for Best Drinks Instagram 2019 from Saveur Magazine.
17. Ashtin Berry @thecollectress ( 38.1K )
Ashtin is a Spirits influencer, sommelier, bartender, beverage consultant, equity educator, and self-proclaimed hospitality activist based in New Orleans. She runs radical xchange, a consultancy firm that serves hospitality and cultural events that are social justice-based, which she founded in 2018. She has been featured in several publications, including Food & Wine, Punch, Chefs Feed, the Washington Post, and Bon Appétit. She has also received awards such as the Observer’s 55 Most Influential People in Food and Nightlife and Drinks International 100 Most Influential People in the Drinks Business, among others.
18.Simon & Tania @tigesthewinemaker ( 37.9K )
Simon and Tania is a wife and husband combo spirit influencers based in Victoria, Australia. They are a winemaker and a photographer who complement each other to document and share their wine experiences. Simon has a reputation as a winemaker, having completed over 25 harvests around the world. They document their travels and the wine-making process.
19. Miguel @holycityhandcraft (36.8K )
Miguel is a Philippines-born and currently Charlton-based spirits influencer. He is also a photographer, videographer, and content creator. He is widely traveled, and his blog Handcraft is focused on drink and cocktail culture. It is filled with highly engaging content and stunning videos and photos.
20. Johnny & Neka @cocktailbandits ( 33.7K )
Johnny and Neka are Southern Carolina-based spirits influencers and mixologists. They have authored a book, “Holy Spirits! Charleston Culture Through Cocktails”. They make appearances in several spirits and cocktails events across the US. In addition, their website is a significant resource for cocktail enthusiasts with several unique cocktails.
21. Medic Miroslav @liquid_community ( 32K )
Miroslav is a Croatian spirits influencer. He went to Bols Bartending Academy in Amsterdam, EBS Berlin, and Bartrainers Barcelona. He is the owner of the Liquid community and an experienced bartender. His cocktail recipes and techniques are excellent.
22. Fred Hart @uncork_sa ( 30.9K )
Fred is a South African-based Spirits influencer. He launched Uncork SA in 2017 as a way to remind himself about fine wines and spirits. Uncork also offers truthful reviews of wines, drinks, and places to eat.
23. Julia & Chris @abarabove (30.1K )
Julia and Chris have been in the drink scene since 2013 after founding A Bar Above, through which They offer a mixology course to help bartenders learn.
24.Stephen Kurpinsky @coffeecocktails ( 28.7K )
Stephen is a San Diego-based coffee enthusiast with interest in coffee cocktails. He collaborates with the global spirits brand Mr Blacks to curate coffee cocktails.
25. Maximilian Koppermann @mexxonomy ( 27.6K )
Maximilian is a German-based spirits influencer with interest in Gastronomy and a proud owner of a namesake bar.
26. Joanna Lin @joanna.lin ( 27.2K )
Joanna is a Manhattan-based spirits influencer and Cocktail Connoisseur. She has had extensive career experience in the luxury hospitality industry and sales. She is currently a freelance creative director and digital strategist.
27. Gabriel Urrutia @looksmelltaste ( 25.5K)
Gabriel is a popular spirits influencer, beer, wine, and spirits adjunct lecturer at Florida International University. He is also the author of Miami Cocktail Book and the Bacardi Single Malts Ambassador. He was a nominee in the 2020 Tales of the Cocktail Spirited Award and was listed in the Wine Enthusiast 2019 40 under 40 Tastemaker of America.
28. Ewan Gunn @ewangunn ( 22.5K )
Ewan is a Spirits influencer based in Inverness, Scotland. He is a Global Whisky Master and category training manager at Haig Club. He has over 16 years of experience in the drink industry and is currently a Senior Global Brand Ambassador for Diageo Scotch Whiskies. He has previously worked with other global brands and rubbed shoulders with celebrities such as David and Victoria Beckham.
29. Mix @IvyMix ( 22.3K )
Ivy is an author of Spirits of Latin America, owner of Leyenda, a Brooklyn-based Cocktail bar and restaurant that celebrates Latin spirits, cocktails, and food.
30. Joakim & Mattias @cocktaildetour ( 21.8K )
Joakim and Mattias are Stockholm-based spirits influencers. They are well-traveled cocktail lovers who are always trying new cocktail recipes, spirits, and techniques aiming to come up with great cocktails.
31.Bruno Langlade @brunoadvertiz ( 20.7K )
Bruno is a Paris-based Spirits, cocktails, and wine influencer, and enthusiast. He is a contributor to one explore blog where he writes about his wine, cocktails, and food experiences during his travels.
32. Landon & Chris @the_brothers_bourbon ( 20K )
Landon and Chris are popularly known as the bourbon brothers in the drink industry. They are co-founders of #thebourbonleague and contributors to the Whiskey Consensus.
33. Daniel Keaveney @lasvegas.bartender ( 18.1K )
Daniel is Las Vegas-based wine and spirits influencer and bartender. He has an interest in bourbon, cocktails, whiskey, and mixology.
34. M Barnard @bourbon_paddy ( 17.8K )
Barnard is an Ireland-based influencer with interest in bourbon and whiskey. He drinks and reviews spirits.
35. Jenna @whiskyagogirl ( 16.9K )
Jenna is a member of the Scotch Malt Whiskey Society USA chapter, a club of whiskey lovers. She writes Whisky reviews, rants, and rambles.
36. Emily Arden Wells @gastronomista_ ( 16.4K )
Emily is a Colorado-based spirits influencer. She.” is also a partner in an architect firm. She runs gastronomista.com, a website she founded in 2009 that is dedicated to the culture of cocktails.
37. Jason Plummer @barrelageddad ( 15.5K )
Jason is an Arizona-based spirits influencer, photographer, and creative. He loves crafting beverages. He is a self-taught cocktails crafter, and he shares his recipes and techniques through his blog Barrel Age Dad.
38. Tom @thegoodwinecru ( 15.4K )
Tom is a sprits amd wime influencer. He is aalso a wime blogger amd podacster. His podcast Good Times & Affordable Wines is available on Apple podcasts.
39. Bourbon in Indiana @bourbon_in_indiana ( 15.4K )
Bourbon in Indiana is a Spirits influencer based in Indiana with an interest in Bourbon. He is a Senior contributor with the Whiskey Consensus.
40. Bourbon @bourbonbanter ( 14.2K )
Bourbon Banter is a publisher with an interest in bourbon and booze reviews. They inform spirits and whiskey enthusiasts with drink industry news. They also do cocktails, bar gear, and podcast reviews
41. Dan Magro @danmagro ( 13.6K )
Dan is a Spirits influencer, mixologist, and author of ” Suck it up: Extraordinary Cocktails for Everyday People”. He is also an award-winning film, web video, and Tv content producer.
42. Liz Palmer @lizpalmer_ (13.3K )
Liz is a top global wine influencer, journalist, and award-winning author based in Toronto, Canada. She is also the Founder of UpSocial Wine and Spirits Agency. In addition, she has served as a wine judge since 2014 for several wine competitions. She is ranked in the Top 20 Global Wimes influencers and respected in the wines circles both as a journalist and influencer.
43. Chad Coombs @coqtale ( 13.2K )
Chad is a Spirits and cocktails influencer based in Saskatoon, Canada. His Instagram feed showcases his ingenuity as a cocktail enthusiast and a pro photographer with crisp and clean shots of cocktails.
44. Rubies & Thorns @rubiesandthorns ( 12.9K )
Rubies is a spirits influencer juggling between Francesca, London, and Kent with an interest in gin. His Rubies & Thorns – Gin Blog is a source of information for gin enthusiasts. It has gin recipes, reviews, and more.
45. Mike @mmydrinks ( 12.1 K )
Mike is an LA-based spirits influencer. He is a popular drinkstagrammer. His campaigns #Wehavethelastword and #AmaroWeek in 2017 were well received in the drink industry with several cocktail enthusiasts from around the world posting a cocktail to Instagram that fitted the theme.
46. Sonja Carlstrom @theartfulcocktail ( 12K )
Sonja is one of top alcohol influencers, cocktails enthusiast, and content creator. She has been in the drink industry for several years and is known for her inspiring cocktail ideas and recipes. In addition, she appreciates classic American spirits.
47. Carla and Martin @bares.co ( 11.9K )
Carla and Martin are Brazilian-based spirits influencers. They review bars around the world, breweries, wineries and vineyards, distillates, distilleries, and food through their brindamosporviajar.com blog.
48. Courtney @picsandpours ( 11.5K )
Courtney is one of top spirits influencers and a Whiskey reviewer for Whiskey Consensus. She also runs the blog picksandpours.com.
49. Faith @barfaith ( 9.9K )
Faith is one of top alcohol influencers based in San Francisco. She is also a home bar blogger with an interest in all things about booze.
50. WhiskyTwins @WhiskyTwins ( 9.5K )
Whisky Twins is a team of top alcohol influencers and twin brothers with an interest in good drinks. They use their Instagram feed to share their likes and recommendations of their favorite alcohol brands.
The Future of Spirits Influencers
With increasing demand for original and memorable content, spirits influencers will continue leading the way in showcasing alcohol brands in a fresh, fun, and entertaining way. Additionally, they will continue to push the envelope when it comes to recipe creation due to the increasing demand for DIY. Brands will continue to employ spirits influencers as brand ambassadors due to their niche audiences and authoritative voice in the spirits industry.
These special partnerships and collaborations will prove especially useful for up-and-coming new spirits brands that are looking to establish credibility and loyalty. Influencer marketing and spirits influencers will continue to be one of the primary ways in which spirits brands not only reach new audiences but also solidify their standing within the ever growing spirits industry.