email marketing statistics


Table of Contents show

Email marketing has proven to be one of the most effective marketing strategies in recent years, and the trend is expected to continue in 2023. With the advancement of technology and the increase in the number of internet users, email marketing has become an attractive option for businesses looking to engage with their target audience.

According to the latest email marketing statistics, email remains the most popular form of communication among consumers, with an average of 306.4 billion emails sent daily in 2020. This number is expected to rise steadily, with the projected number reaching 347.3 billion in 2023.

Moreover, email marketing is a cost-effective marketing strategy that offers a high return on investment (ROI). According to recent email marketing statistics studies, every dollar invested in email marketing can generate up to $42 in revenue.

Personalization is another crucial factor that will influence email marketing statistics in 2023. Consumers are increasingly looking for personalized content that resonates with their needs and interests.

Furthermore, mobile optimization will be essential in email marketing statistics in 2023, as the use of mobile devices continues to rise. According to recent  email marketing statistics studies, 58% of all emails are opened on mobile devices, and this trend is expected to increase in 2023.

In conclusion, email marketing statistics in 2023 demonstrate that this marketing strategy will continue to play a vital role in businesses’ overall marketing efforts. With personalized content, mobile optimization, and an attractive ROI, email marketing remains an effective tool for businesses to communicate with their customers.

In order to answer some of the trending questions, we at Amra & Elma have compiled a list of 15 Email Marketing Statistics for 2023!

Email Marketing Statistics in 2023 (Editors Choice):

  • Marketers generate $42 for every $1 spent on email marketing
  • As of 2023, the global revenue from email marketing is $10.89 billion
  • Email engagement is the main indicator used by B2B marketers to evaluate the effectiveness of their content
  • 47% of people currently access emails through their cell phones
  • By 2026, the number of email users is predicted to reach 4.7 billion

Top 15 Email Marketing Statistics in 2023!

TOP EMAIL MARKETING STATISTICS #1 – Marketers generate $42 for every $1 spent on email marketing

That is an ROI of 4,200%! Because it outperforms other marketing tactics in terms of return on investment, email marketing is dominant. This ROI may be higher, depending on the sector. The retail, e-commerce, and consumer goods industries have the strongest email marketing ROI, at a ratio of 45:1. The ROI for marketing/public relations firms is 42:1, and the ROI for software/technology is 36:1.

email marketing statistics

TOP EMAIL MARKETING STATISTICS #2 -By 2026, the number of email users is predicted to reach 4.7 billion

Email marketing has enormous potential and a higher average return than other kinds of marketing, given that this represents more than half of the world’s population, including those who are illiterate. Businesses of any size can advertise their products and services at a low cost and increase customer acquisition by sending emails.

TOP EMAIL MARKETING STATISTICS #3 – By effectiveness, email marketing is the most successful marketing channel

According to Sopro’s latest whitepaper, The State of Prospecting 2023, email is still the most effective marketing tool for attracting new clients. Despite some marketers focusing their spending on PPC and paid social media, the annual whitepaper found that 59% of marketers believe email is over twice as effective at generating leads than those channels. More than twice as many B2B buyers, or 77%, prefer email to any other form of contact.

TOP EMAIL MARKETING STATISTICS #4 – 47% of people currently access emails through their cell phones

According to HubSpot, 47% of people currently access emails through their cell phones. When developing email marketing campaigns, 73% of businesses give mobile device optimization a top priority. Also noteworthy is that 28.4% of mobile email opens occur on iPhones, followed by 9.3% on iPads and 2.3% on Google Androids.

email marketing statistics

TOP EMAIL MARKETING STATISTICS  #5 – The revenue from segmented email campaigns rises by 760%, according to The Data & Marketing Association

According to Amra & Elma‘s statistics, direct mail had an average response rate of 9% for home listings. On the other hand, compared to non-segmented email campaigns, segmented email campaigns had a 14% higher open rate and a 100% higher click-through rate. 58% of income comes from segmented and targeted email marketing initiatives.

Email Marketing Statistics

TOP EMAIL MARKETING STATISTICS #6 – As of 2023, the global revenue from email marketing is $10.89 billion

Email has developed into a vital digital marketing format for companies worldwide as the number of email users rises yearly. As of 2023, the market for email marketing is projected to be worth $10.89 billion. By 2027, it is estimated to increase to $17.9 billion. This impressive growth can be attributed to several factors, including the increasing adoption of email marketing by small and large businesses, advancements in email marketing automation technology, and a shift towards personalized, targeted marketing.

TOP EMAIL MARKETING STATISTICS #7 – 87% of B2C marketers use automation in their email marketing campaigns

According to The HubSpot Blog’s 2023 Marketing Strategy & Trends Report:  87% of B2C marketers use automation in their email marketing campaigns. Email automation is a process of setting up pre-designed email campaigns that are automatically triggered based on specific customer actions or behaviors. These triggers could be simple things like subscribing to a newsletter, abandoning a cart, or completing a purchase. By automating these processes, B2C marketers can save valuable time and resources while ensuring timely and relevant communication with their customers.

In addition, some companies may also use automation to build their mailing lists, although this is becoming increasingly difficult due to stricter regulations and anti-spam measures. To achieve this, they often rely on specialized tools that incorporate ISP proxies to ensure their efforts aren’t blocked, allowing them to gather email addresses more efficiently while complying with privacy and email marketing laws.

email marketing statistics

TOP EMAIL MARKETING STATISTICS #8 – 333.2 billion emails per day were sent and received globally in 2022

Since 2017, the volume of emails sent and received worldwide has increased as a result of the internet’s expanding accessibility. According to Statista, the number of emails sent and received daily reached 333.2 billion in 2022. By 2025, it is anticipated that this number would rise to 376.4 billion. However, the vast number of emails also poses significant challenges such as spam, phishing, and other security concerns.

Email Marketing Statistics

TOP EMAIL MARKETING STATISTICS #9 – Most Americans begin each day by checking their emails

According to a Sleep Advisor study, up to 78 percent of people check their work emails before arriving at the office, and 11 percent check their emails as soon as they wake up. This may seem like a surprising finding, but it just goes to show how integral emails have become in our daily lives.


TOP EMAIL MARKETING STATISTICS #10 – Apple holds the biggest market share for customers

The two most used email clients worldwide according to the most recent data, are Apple and Gmail. Apple dominates the email client market with a share of 59.81%, as of February 2023. More than half of all email users use it to send and receive messages. After Apple, Gmail is ranked second. Gmail is used by a little more than 1 in 4 email users worldwide.

Email Marketing Statistics

TOP EMAIL MARKETING STATISTICS #11 – Most consumers have multiple email accounts

People initially choose to have separate accounts for their personal and work lives. The number of reasons for having several email accounts is increasing. The average number of accounts per user in 2018 was 1.75, whereas it was supposed to have increased to 1.86 in 2022.

Email Marketing Statistics

TOP EMAIL MARKETING STATISTICS #12 – The typical deliverability rate for emails is around 79.6%

The average deliverability for all email tools put together was slightly under 85%. Spam filters blocked the remaining 15% of the emails that were sent. While this may seem like a relatively high percentage, it still indicates that a significant proportion of emails sent may not be reaching their intended recipients.

email marketing statistics

TOP EMAIL MARKETING STATISTICS #13 – Email engagement is the main indicator used by B2B marketers to evaluate the effectiveness of their content

The majority of B2B companies track the effectiveness of their content. 64% of B2B organizations believe that tracking email engagement has provided them with the most valuable data information over the past 12 months.

TOP EMAIL MARKETING STATISTICS #14 – 55% of receivers will read an email because they are familiar with the brand, whereas 48% of recipients will open an email based on the subject line

According to Statista, nearly 18% of recipients open emails in their inboxes. This helps to explain why established brands with good reputations tend to have higher open rates than small, relatively unknown companies. However, it is worth noting that just because a brand is well-known, it does not necessarily mean that its emails will always be successful. Recipients are still looking for value, relevance, and usefulness in the content of the email itself, regardless of who is sending it. The average click-through rate (CTR) for this is 2.6%. The average open rate for marketing emails is 14.1%, and the unsubscribe rate is 0.1%.

TOP EMAIL MARKETING STATISTICS #15 – Email newsletters are used by 69% of B2B companies

Email is the most used owned-media tool for content delivery, followed by the company’s website and blog. The 2022 year saw the deployment of email newsletters for content distribution by nearly 70% of B2B companies. As more B2B companies recognize the value of email marketing, it’s becoming increasingly important to develop a well-planned and targeted email newsletter strategy.

Top Email Marketing Statistics – In Conclusion

Email marketing is an indispensable tool for businesses to reach out and engage with their audience. In 2023, the digital world is expected to see a considerable increase in the use of email marketing strategies, with various statistics forecasting significant growth in this field.

According to a recent email marketing statistics study by Statista, email marketing has been the most efficient and profitable form of marketing, with around 80% of retail professionals noting that email marketing drives customer retention and acquisition.

According to Forrester email marketing statistics study, the number of global email users is expected to reach an astonishing 4.4 billion by 2023. This growth represents tremendous opportunities for businesses since email marketing is predicted to become one of the most effective communication methods in the coming years.

One of the primary reasons behind the expected growth in email marketing statistics is personalization. Research has found that customers are more likely to purchase products or services when they feel valued and understood. To achieve personalization, email campaigns should be analyzed and optimized regularly.

In conclusion, email marketing statistics in 2023 indicate that it is becoming more critical than ever before. This marketing tool is expected to become more powerful and personalized, with more enterprises investing in it.


What are some of the most important Email Marketing Statistics for 2023?

Email marketing is one of the most effective methods for businesses to connect with their customers, build brand awareness, and drive sales. With the constant evolution of the digital landscape, businesses need to stay on top of the latest email marketing statistics to remain competitive and achieve success in the coming years.

Based on current trends and projections, there are several key email marketing statistics that businesses need to consider as they plan their marketing strategies for 2023. First and foremost, personalized email marketing is becoming increasingly important.

With a growing emphasis on customer experience, businesses need to tailor their email campaigns to cater to the interests and preferences of their target markets. According to recent email marketing statistics data, personalized emails have a 29% higher open rate and 41% higher click-through rate than non-personalized emails.

Another important trend in email marketing relates to mobile optimization. With more people than ever before accessing their emails on mobile devices, businesses must create email campaigns that are optimized for smaller screens, faster load times, and touch-friendly formats. Mobile opens accounted for 46% of all email opens in 2020, and this trend is expected to continue in the coming years.

In addition, businesses should focus on creating engaging email content that adds value to their subscribers. In 2023, email marketing campaigns that offer exclusive promotions, personalized recommendations, and helpful resources will stand out from the competition. According to email marketing statistics research, 60% of consumers say that they have purchased as a direct result of a marketing email they received.

In summary, important email marketing statistics for 2023 include a focus on personalized marketing, mobile optimization, engaging content, and email deliverability. By keeping these trends in mind and utilizing the latest email marketing tools and technologies, businesses can create effective campaigns that connect with their customers and drive revenue growth.

Why are the Email Marketing Statistics so popular?

One of the primary reasons why email marketing statistics are so popular is that they provide businesses with measurable results. In contrast to traditional marketing methods like print ads or broadcast media, email marketing campaigns provide precise data on open rates, click-through rates, conversions, and more. This means that brands can better understand how effective their messaging is and tailor their content to better resonate with their audience.

Another significant factor contributing to the popularity of email marketing statistics is the high ROI (Return on Investment) of email marketing. According to a study by the DMA (Direct Marketing Association), email marketing has an average ROI of 3800%, meaning businesses earn $38 for every dollar spent on email marketing campaigns. By analyzing email marketing statistics, businesses can gain insights into consumer behavior and develop more targeted marketing campaigns, leading to increased conversions and higher ROI.

Furthermore, email marketing statistics enable businesses to segment their audiences more effectively. With segmentation, businesses can group recipients based on their behavior, demographics, interests, and preferences. This allows brands to send more personalized messages, leading to higher engagement and conversions. Email marketing statistics help businesses track the effectiveness of these more targeted campaigns, allowing them to make data-driven decisions on how to further segment their audience.

In conclusion, email marketing statistics provide businesses with a wealth of data that they can use to improve the effectiveness of their campaigns, personalize their messaging, and increase ROI.

With email marketing becoming even more critical in the digital age, businesses need to pay closer attention to their email marketing statistics, using them to gain insights into consumer behavior and improve their marketing strategies continually.

What is the future of Email Marketing?

As technology evolves, it is expected that email marketing will continue to advance, enabling businesses to take advantage of more advanced features and capabilities that help them optimize email campaigns and drive more conversions. So, what can we expect from the future of email marketing?

First and foremost, artificial intelligence (AI) will continue to have a major impact on the industry. AI-powered email marketing tools can help businesses to automate tasks like list segmentation and personalization, and they can even use predictive analytics to determine the best time, frequency, and content for email campaigns, taking the guesswork out of email marketing.

Another emerging trend in email marketing is the use of interactive content. Static emails have long been the norm, but there is increasing demand for interactive emails that can help businesses stand out in the inbox. These emails use features like clickable menus, photo galleries, and quizzes to engage subscribers more comprehensively and engagingly.

Mobile optimization will also be crucial for email marketers in the coming years. As more and more people check their emails on their mobile devices, emails must be designed to look and function well on smaller screens. This means crafting emails that are mobile-friendly, using shorter subject lines, and taking advantage of simplified designs that look great on smartphones and tablets.

Finally, we can expect to see more emphasis on personalization in email marketing. Personalization is an effective way to engage subscribers and build stronger relationships by tailoring content to their interests and behaviors.

In conclusion, the future of email marketing promises to be exciting and filled with possibilities. With the continued evolution of AI, interactive content, mobile optimization, and personalization, there are never-ending opportunities for businesses to connect with their target audiences and drive more conversions through email marketing.