17 Aug TOP HIGHER EDUCATION MARKETING AGENCIES IN 2023
Higher education marketing agencies are specialized marketing firms that develop and execute marketing plans for higher education institutions. While higher education institutions have always engaged in some form of marketing, the higher education landscape has become increasingly competitive in recent years, prompting many institutions to seek out professional higher education marketing agencies to help them reach their enrollment goals.
Higher education marketing agencies bring a wealth of experience and expertise to the table, and they can be invaluable asset to any higher education institution. When choosing a higher education marketing agency, selecting one with a proven track record of success in the higher education space is essential.
The best higher education marketing agencies will have a deep understanding of the higher education landscape and the various marketing channels that are available to reach prospective students. They will also have a keen sense of how to craft an effective marketing message that resonates with today’s college-bound students.
If you are looking for help from a higher education marketing agency, select one with a strong reputation and a demonstrated track record of success.
In order to help you choose the right marketing agency, Amra & Elma has compiled a list of the top 10 higher education marketing agencies. We’ve considered their services, past clients and collaborations, achievements, and media mentions, to give you a comprehensive overview of each agency.
Below is the curated list of top higher education marketing agencies in 2023:
Amra & Elma is a top New York digital agency that specializes in media buying, influencer marketing campaigns, social media management, events, branding, content creation (photo and video production), PR, and SEO. They are a full-service marketing agency that grows brands! They utilize social media techniques known only to superstar influencers to drive exceptional ROI.
Their higher education marketing experience gives them a unique perspective and understanding of the challenges and needs of colleges and universities. As a result, they are able to provide colleges and universities with effective and efficient marketing solutions that achieve their desired outcomes.
This agency’s work has been featured in numerous media outlets, including Business Insider, Time Magazine, Huff Post, Cosmopolitan, Marie Claire, and many others. Forbes designated them the “Epi-center of Influence,” and The Financial Times named them the “Top Digital Agency.”
- Media Buying
- Search Engine Optimization
- Influencer Marketing
- Public Relations
- Social Media Management
- Content Development
- Power Up
- Il Makiage
- Inc. Magazine
- Financial Times
- Marie Claire
- Huffington Post
- Business Insider
- ELLE Magazine
- USA Today
- The Washington Post
- Yahoo News
At Sextant higher education marketing agency, they have a vision of the world where ALL LEARNERS select the right institution to support their best learning experience – where institutions of higher learning attract and enroll the right students. They strongly believe that every learner deserves access to high-quality education that will help them reach their fullest potential.
To make this vision a reality, they work with higher education institutions to develop effective marketing strategies that reach the right students. In addition, they provide support and guidance throughout the enrollment process to ensure that learners are making informed decisions about their education.
By working with Sextant, higher education institutions can ensure that they are attracting and enrolling the right students for their programs. This, in turn, leads to better outcomes for everyone involved in the higher education system.
- Web Design & Development
- Branding/Creative Asset Development
- Media Planning & Buying
- Lead Acquisition & Lead Activation
- Tracking & Reporting
- SEO Strategy
- Houston Baptist University
- Merrimack College
- Fresno Pacific University
- Excelsior College
- New England College
- Bank Street College of Education
Up & Up Agency is a higher education marketing agency that specializes in a handful of services, for a select number of clients. The agency’s team is made up of seasoned marketing veterans who desire to do a few things very well.
Up & Up provides its clients with services such as brand strategy, web design and development, content marketing, and social media management. The higher education marketing landscape is ever-changing, and the team at Up & Up is always staying on top of the latest trends and technologies.
As a result, the agency is able to provide its clients with the highest quality services possible.
- Digital Marketing
- Digital Trends
- Enrollment Marketing
- Branding & Messaging
- Web Development
- Brand Strategy
- Mount St. Mary’s University
- University of Kentucky
- Gardner-Webb University
- Miami University
- Campbell University
- Clemson University
Elliance is a higher education marketing agency that specializes in creating new opportunities for impassioned brands. They combine information science and communication art to defy convention and help their clients achieve their goals.
Their team of experts has a deep understanding of how to connect with students and create meaningful experiences that lead to lasting success. They are constantly innovating and exploring new ways to help their clients reach their full potential.
As a result, Elliance is one of the most respected higher education marketing agencies out there. They are proud to be a trusted partner for colleges and universities that are looking to redefine the way they engage with their students.
- Website Design and Development
- Social Media/PR
- Paid Social
- Traditional Marketing
- Bryant University
- Carnegie Mellon
- Drexel University
- Concordia University Irvine
- Georgia Tech
- Assumption College
- La Roche College
- Lexington College
- Pepperdine Uniersity
At Orion, they understand the unique challenges and opportunities that higher education marketing agencies face. They have a proven track record of helping their clients reach their goals faster, more efficiently, and with long-term impact.
Their team of experienced professionals has a deep understanding of the higher education landscape and is skilled in developing targeted marketing campaigns that deliver results. They are also experts in digital marketing, and they can help maximize online presence to reach the target audience.
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Conversion Rate Optimization
- Search Engine Optimization
- Google Shopping
- It’s Juliet
- Nano Air
- Texas Tasty
- Droom Diner
Since 1985, Carnegie has been the leading higher education marketing and enrollment strategy agency. They connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators.
This leads to action, enrollment, retention, and lasting affinity. Carnegie is the future of higher education marketing because they understand that each student is different and therefore requires a personalized approach.
They use data and technology to reach students where they are and then deliver targeted content that resonates with them. This approach leads to better outcomes for both colleges and students. If you are looking for a higher education marketing agency that can help your enrollment goals, Carnegie is the right choice.
- Brand Strategy
- Digital Marketing
- Enrollment Strategy
- Lead Generation
- Integrated Research
- Marketing Strategy
- Personality Assessments
- Signature Creative
- Student Search
- Website Development
- Samford University
- Augustana College
- St. Ambrose University
- Abilene Christian University
Level Agency is a higher education marketing agency that provides digital and direct marketing services to colleges and universities. The company was founded with the goal of helping schools to increase enrollments while reducing the cost per enrollment.
To that end, Level Agency offers a range of services that are designed to reach potential students through multiple channels. The company’s digital marketing services include search engine optimization, social media marketing, and email marketing.
Additionally, Level Agency offers direct marketing services such as lead generation and telemarketing. Through its mix of digital and direct marketing services, Level Agency has helped numerous colleges and universities to reach their enrollment goals.
- Digital Advertising
- Web Design & Development
- Content Marketing
- Call Center Support
- Lead Nurturing
- Affiliate Marketing
- Level Bi Dashboard
- Hubspot Implementation
- Brookline College
- University of Notre Dame
- Argosy University
- Chatam University
- Daymar College
- Harrison College
- Penn University
Higher education marketing agencies have relied on traditional methods to engage prospects, such as print advertisements and direct mailings. However, in today’s challenging economic environment, these methods are no longer as effective as they once were. As a result, higher education marketing agencies are turning to digital communications to better engage prospects.
Signal is a digital agency that specializes in helping companies create more engaging communications, using advanced technologies. Through its use of the latest technology, Signal is able to help companies better connect with their prospects and generate higher levels of engagement.
As higher education marketing agencies continue to face challenges in today’s economy, Signal’s use of the latest technology will become even more essential.
- Brand Strategy
- Content Strategy
- User Experience
- Web Design
- Email Marketing
- Mobile Strategy
- Video Production
- Social Media
- Duke University
- Pembroke University
- Richmond Community College
- NC State University
Chicago based higher education marketing agency ComboApp will help you build an effective marketing strategy. Their skills in educational app development will create fun, challenging, and engaging educational apps for students of all ages.
At the same time, their talented higher education web development teams will create a website that will give students an excellent first impression along with continued interaction.
The higher education marketing landscape is highly competitive. In order to stand out, you need an agency with the expertise and experience to create a comprehensive marketing strategy that gets results. That’s where ComboApp comes in.
With their deep understanding of the higher education market, they will develop a plan that targets your unique needs and position you for success.
- Ideation & Validation
- Product Design
- Product Development
- Marketing & PR Solutions
- SEO & Content Marketing
- Cox Communications
- Invasion Modern Empire
- Polaris Office
- AppDeveloper Magazine
- App Futura
- Search Engine Journal
- Business of Apps
Top Higher Education Marketing Agencies in 2023 – Frequently Asked Questions:
What is a higher education marketing agency?
A higher education marketing agency helps colleges and universities market and promote themselves to prospective students and other audiences. These agencies typically offer a wide range of services, from website design and development to social media management to traditional advertising and marketing campaigns.
Most higher education marketing agencies will have a team of experienced professionals that understand the unique challenges and opportunities that come with marketing a college or university. From developing targeted ad campaigns to managing your school’s social media accounts, these agencies can help you reach your goals and grow your enrollment.
How much does it cost to hire any of the higher education marketing agencies?
As you may know, there are many different types of higher education marketing agencies out there. Depending on the size of your institution and the scope of your marketing needs, the cost of hiring one of these agencies can range from a few thousand dollars to several hundred thousand dollars.
Of course, the exact cost will also depend on the specific services you require from the agency. For example, if you need help with developing and executing a comprehensive marketing strategy, then you can expect to pay more than if you simply need help with designing some new print ads.
Still, as a general rule of thumb, you can expect to spend anywhere from 2-10% of your total budget on higher education marketing services.
Why choose higher education marketing agencies?
When it comes to marketing a higher education institution, choosing the right agency is critical. An experienced and knowledgeable marketing agency will have a deep understanding of the complex landscape that is higher education, as well as of the unique needs and challenges of your school or college.
A good marketing agency for higher education will be able to help you navigate these waters and reach your target audience with impactful and effective campaigns. They will have a vast array of experience in crafting successful messaging, developing powerful media plans, and executing successful outreach programs. Above all, they will be passionate about helping you achieve your institutional goals.
How much do higher education marketing agencies make?
There is no simple answer to this question as there are a wide variety of higher education marketing agencies out there, each with its own unique pricing structures. That being said, we can give you a general idea of what these agencies typically charge.
Most higher education marketing agencies will charge a monthly retainer fee, ranging anywhere from $2,000-$20,000 per month. This retainer fee covers the basic costs associated with running the agency, such as overhead, salaries, and other general expenses. In addition to the monthly retainer, many agencies will also charge additional fees for various services rendered, such as project-based fees for specific campaigns or tasks completed.
What services do higher education marketing agencies offer?
There are a lot of different services that higher education marketing agencies can offer. Some agencies might focus on helping colleges and universities with their branding and marketing efforts, while others might offer more specific services like social media marketing or search engine optimization (SEO).
Still, other agencies might focus on enrollment management, which could include everything from developing admissions strategies to designing financial aid packages.
The best way to figure out what kind of services a particular higher education marketing agency can offer is to contact them directly and ask. Many agencies will be happy to provide you with a list of the services they offer, as well as some information about their past clients and projects.
What does a higher education marketing agency do?
A higher education marketing agency is a company that specializes in marketing and advertising for colleges and universities. A higher education marketing agency works with these institutions to create and implement marketing campaigns that will help attract new students and promote the school’s brand. A higher education marketing agency typically has a lot of experience in the field, and they use this knowledge to create targeted campaigns that reach the right people. A higher education marketing agency also works with schools to develop branding strategies, which can help create a unified look and feel for the school’s marketing materials.
A higher education marketing agency additionally provides a variety of services to colleges and universities to help them attract and retain students. Services that a higher education marketing agency provides may include branding and identity development, web design and development, search engine optimization, social media marketing, and email marketing. The higher education marketing agency will work with the institution to create a marketing plan that targets the school’s ideal student and meets its specific goals. They will also track the success of the campaign and make adjustments as needed.
How to reach out to a higher education marketing agency?
Reaching out to a higher education marketing agency can seem daunting, but with a plan and some direction, it can be easy!
First, you’ll want to identify which higher education marketing agency you’d like to work with. There are many online directories of marketing agencies, such as Agency Spotter or Amra & Elma, that can help you find the right fit.
Once you’ve identified a few agencies, it’s time to do your research on the best higher education marketing agency you could find. Reading reviews from other clients is a great way to get an idea of an agency’s strengths and weaknesses. You can also visit the higher education marketing agency and its website to learn more about its approach to marketing higher education institutions.
Now that you have a good idea of what you’re looking for in a higher education marketing agency, it’s time to reach out! You can start by sending an email introducing yourself and your institution. Be sure to highlight what makes your school unique and why you think the agency could be a good fit.
If the higher education marketing agency is interested in learning more, they’ll likely ask for more information about your school and its marketing needs. Be prepared to provide detailed information about your current marketing strategy, as well as your goals for the future.
Once both parties have had a chance to learn more about each other, it’s time for negotiations! A higher education marketing agency typically charges by the hour or by project, so be prepared to discuss budget and timeline constraints.
If all goes well, the higher education marketing agency will begin working on a proposal outlining their plans for your school. Congratulations – you’ve hired a higher education marketing agency!