05 Apr TOP HIGHEST EARNING INFLUENCERS IN 2023
The social media and influencer marketing world have continuously evolved over the years. Influencer marketing is widely expanding since it is very accessible and scalable, according to Amra and Elma’s influencer marketing study. It has become a global phenomenon and has proven an effective strategy for brands looking to increase brand awareness and build engagement.
In this lucrative industry, some of the highest earning influencers make millions of dollars annually while others struggle to create a sustainable income. Highest earning influencers consistently collaborate with leading brands in their niche through sponsored posts, product reviews, or brand partnerships. By doing so, they can reach wider audiences while providing their followers exclusive product access and discounts.
These collaborations often result in the creation of high-quality content and increase the influencer’s brand value. Moreover, highest earning influencers are authentic and transparent in their relationships with their followers and the brands they represent. They uphold their values and principles and avoid promoting products and services that do not align with their brand or the expectations of their followers. Highest earning influencers also diversify their income streams by creating products or services like eBooks, merchandise, or courses. This ensures that they are not wholly reliant on brand collaborations for their income, providing a more sustainable way to earn.
For that reason, Amra & Elma has compiled a list of some of the most well-known, highest earning influencers in 2023 who also have the most attractive and widely-followed social media profiles.
HIGHEST EARNING INFLUENCERS IN 2023
1. CRISTIANO RONALDO @cristiano (572M)
The top position on our list of the highest earning influencers goes to Cristiano Ronaldo, one of the most successful football players and one of the highest earning influencers in 2023.Unlike other athletes, Cristiano’s following base is broad and comprises football fans and non-football followers. Because of this, Cristiano can earn up to $2.40 million from a single Instagram post. His skills for brand promotions, however, also play a significant role aside from his enormous audience. The fact that Cristiano Ronaldo is one of only three sportsmen in history to secure a lifetime contract with Nike is crucial for retaining his place on the highest earning influencers list.
2. LEO MESSI @leomessi (452M)
As one of the most popular football players in the world, Leo has 438 million Instagram followers and is one of the highest earning influencers in the world. In terms of earnings, Lionel Messi has surpassed all other players around the globe—an estimate of his yearly income of more than 160 million. In February 2017, Messi signed a lifetime contract with Adidas,receiving$21 million per year from the agreement, according to media estimates. Messi has been a Pepsi ambassador since 2013 and frequently appears in advertising commercials. He also has partnerships with Lay’s and Ooredoo.
3. SELENA GOMEZ @selenagomez (408M)
Selena Gomez is among the most famous figures on social media, and in 2023, she became the most followed female on Instagram. She reached 408 million Instagram followers and earnings of $1,468,000per post. Most of Selena’s content is funny or inspiring. Branding experts say that her openness is likely a factor in her appeal to brands. She is among the highest earning influencers thanks to her brand, Rare Beauty, and her partnerships with Adidas, Pantene, Coca-Cola, Coach and Puma.
4. KYLIE JENNER @kyliejenner (385M)
Kylie Jenner is ranked fourth on Amra & Elma’s list of the highest earning influencers. As her fame grows, her profits also grow; as of 2023, she reportedly earns $1,494,000 per Instagram post. Being of the highest earning influencers, expectedly, she is using her social media space for product launches to promote luxury fashion, beauty brands like Balmain and her brand collections. She has unique tactics to maximize publicity. It does not appear that she is promoting or advertising in her postings and stories because that comes naturally and organically.
5. DWAYNE JOHNSON @therock (373M)
Dwayne Johnson is also one of the highest earning influencers in 2023. According to the Forbes list, he isa former professional wrestler and actor who is among the highest-paid actors in the world. The high numbers of worldwide followers, many likes, and many comments, primarily related to his upcoming movies, are good examples of how far his impact is reaching. Undoubtedly, this is a successful strategy for advertising a movie. Another thing worth mentioning is his most recent partnership with Gala Games (GALA), which caused GALA’s crypto to increase by 60% in one day.
6. ARIANA GRANDE @arianagrande (364M)
Ariana Grande is among the most followed social media celebrities and one of the highest earning influencers. In 2019, the magazine Forbes called her the new queen of Instagram, and she joined the list of the highest earning influencers. Her Instagram strategy is listening to her fans, keeping her followers engaged and giving people exactly what they want. She reportedly charges anywhere from $619,030 to $1M for a single sponsored post because of her large following and high engagement.
7. BEYONCE KNOWLES @beyonce (303M)
Beyoncé is one of the highest earning influencers and most powerful women in the music business, and many major corporations are willing to pay millions of dollars for her endorsements. Beyoncé has endorsed companies like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, and H&M. Beyoncé joined Pepsi Co as a brand ambassador in 2012. One of the most expensive endorsement deals was this brand partnership, estimated to be worth $50 million.
8. JUSTIN BIEBER @justinbieber (284M)
Justin Bieber is the biggest pop star and one of the highest earning influencers in the world. One area where Justin stands apart from other artists is that he exposes his fans to the human aspect of the profession. The average number of likes for a Justin Bieber post is 1.04 million, significantly more than the average of 1,261 likes for Instagram profiles. His estimated net worth is $300 million, making him one of the highest earning influencers in the world. The estimated cost of a sponsored Instagram post is between $469,820 and $783,033.
9. TAYLOR SWIFT @taylorswift (253M)
Taylor Swift has more than 20 years of expertise in the music business and is one of the highest earning influencers in the world. She had 42 Grammy nominations, 10 of which she ended up winning. Diet Coke, CoverGirl, Apple, Papa John’s, and many other brands are among the ones Taylor Swift has endorsement partnerships with. Her estimated net worth in 2023 is $450 million.
10. JENNIFER LOPEZ @jlo (240M)
Jennifer Lopez is an actress and singer who has been working hard to reach a large target audience through both the big screen and music. Her social media presence is also strong, particularly on Instagram, where she has 237 million followers. Her ability to carry out any project—including advertising—most naturally and seamlessly as possible while simultaneously exuding a solid feeling of authenticity and possessing a unique attractiveness has been the secret to her success.
11. NICKI MINAJ @nickiminaj (215M)
With 212 million Instagram followers and 27.8 million Twitter followers, Nicki Minaj is a well-known rapper, actress, singer, and song writer. In addition to her profession, she makes money through endorsements, bringing her total net worth to approximately $130 million, and she is among the highest earning influencers. Minaj was actively building her lifestyle brand before releasing her debut album. In 2009, Minaj commented, “You can’t come into this business thinking it’s just about music.”
12. NEYMAR DA SILVA SANTOS @neymarjr (207M)
The Brazilian football legend Neymar da Silva Santos Junior, also known as Neymar, is regarded as one of the all-time greatest football players. According to Forbes’ list of the highest-paid athletes for 2022, Neymar is one of the wealthiest football players in the world, with a net worth of $200 million. The incredible $112 million that Neymar earned throughout his 11-year deal with Nike, and the incredible $824,000 he earned from each sponsored Instagram post, made him one of the highest earning influencers.
13. KIM KARDASHIAN @kimkardashian (351M)
Considering her $1.8 billion net worth, Kim Kardashian is among the highest earning influencers. Her investments in Skims, her shapewear firm, and KKW Beauty, a cosmetics and fragrance company, provide a significant portion of her income. Her involvement with social media affects her income as well; she earns $1,6 million for each sponsored post. She succeeds in her efforts to be consistent. Kim constantly tweets, posts on Instagram, and shares her appearances and magazine picture sessions.
14. KEVIN HART @kevinhart4real (171M)
Kevin Hart is among the world’s wealthiest comedians and one of the highest earning influencers. Forbes estimates Kevin Hart’s yearly income to be $50 to $70 million. He has endorsement contracts with brands like Nike and H&M. In 2021, Hart earned a solid $26.1 million on Instagram. Hart is estimated to demand up to $20 million up front for movies in which he stars as a leading performer.
15. KATY PERRY @katyperry (195M)
The world’s biggest music star, one of the highest earning influencers, and an incredible designer Katy Perry has amassed an impressive social media following on Instagram (193 million followers). Katy Perry’s growth rate is 6.10%, with a decent engagement rate of 1.0%.Katy Perry has worked with various brands like Proactiv, Adidas, Coty, Claire’s and many more.
16. ELEONORA PONS @lelepons (52.3M)
Lele Pons is a mix of an engaging personality sense of humor, with 17.9 subscriptions on YouTube and 52,3 million followers on Instagram. She earns a reported $5.5 million yearly from her YouTube channel alone and $142,800 per Instagram post, making her one of the highest earning influencers in the world. When interacting with Gen Z consumers, Lele has become a must. The Hidden Life of Lele Pons, a YouTube docuseries in which she stars, and the podcast she conducts on Spotify have helped her recently gain millennial’s attention.
17. CHARLIE D’AMELIO @charliedamelio (48M)
The key achievement of D’amelio is that she was the first TikTok content creator to reach 50 million and100 million followers, and currently, she is one of the highest earning influencers, Charli gained notoriety and a name in the finance sector due to her ability to establish a personal brand and make several popular viral videos. Her minimum for sponsored Instagram posts surpassed $100,000 due to her huge fan base of 48.42million users and her collaborations with numerous significant companies and brands, including Orosa Beauty and Hollister Pura Vida.
18. DIXIE D’AMELIO @dixiedamelio (23.2M)
A singer and internet sensation Dixie D’Amelio became well known worldwide thanks to the video platform TikTok. In 2022, she was the #2 Highest-Paid TikTok Star, which resulted in her being among the highest earning influencers worldwide. Her audience respects her for being genuine, sweet, hilarious, caring, and inspirational. Although her followers are multiplying, and she has become one of the highest earning influencers (she earns $42,570per Instagram post), her primary goal continues to be maintaining a connection with her audience. Her most notable partnerships are with Hollister, Lightricks, Orosa Beauty, and Puma.
19. ADDISON RAE @addisonraee (38.7M)
Addison Rae is one of the highest earning influencers on TikTok, earning $8.5 million from the app and$219,000 per sponsored Instagram post. Her first partnership was with Fashion Nova, and more recently, she has teamed with brands including Pandora, Vital Proteins, American Eagle, IPSY, and Alani Nu. Furthermore, Addison uses her vast following to promote her brands, clothing line, “Addison”, and makeup line, ITEM BEAUTY.
20. BELLA POARCH @bellapoarch (13.1M)
Bella Poarch, a singer and social media star, is ranked 10th on Amra & Elma’s list of the highest earning influencers, with an estimated net worth of$12 million. After her viral TikTok video, she gained an incredible 92.8 million followers on the platform, instantly turning her into a celebrity. According to Yahoo, she is the TikToker with the most-liked video on the app. According to Exact Net Worth, she receives $30,000 for each sponsored TikTok video, as opposed to earning anywhere from $13,000 to $23,000 for sponsored Instagram posts making her one of the highest earning influencers on TikTok.
21. JOSH RICHARDS @joshrichards (6.5M)
Josh Richards is an actor, producer, host, and business person. His net worth is $5 million, and he is among the highest earning influencers. He became a Gen Z icon at a young age because of his well-known TikTok dancing and lip-sync videos. Companies, including Reebok and House Party, used his 25.6 million followers audience. From those sponsorships, he made an estimated $1.5 million.
22. FELIX KJELLBERG @pewdiepie (21.7M)
Felix Kjellberg, better known as PewDiePie, is the second most popular Youtuber with 111 million subscribers and one of the highest earning influencers with a net worth of approximately $35 to $55million.He started in 2010 with play-by-plays of video games–a genre known as “Let’s Play.” it took him three years to become the most subscribed YouTube channel.
23. SOMMER RAY @sommerray (26M)
After amassing her first 15 million Instagram followers, Sommer became an internet celebrity. With 26 million followers now, she inspires her subscribers and followers to stay fit. Her income has come from modelling, acting, and monetizing her Instagram and YouTube platforms for lucrative business partnerships and sponsorships. In addition to founding her apparel line, Sommer Ray Collection, and skincare line, Imarais Beauty, she also released a fitness software called Evolve Fitness. She is among the highest earning influencers, with a net worth of $8 million.
24. HUDA KATTAN @huda (2.7M)
Huda Kattan, one of the most popular social media personalities and highest earning influencers, currently has over 2 million followers on her Instagram. She is known for creating Huda Beauty, a billion-dollar cosmetics company launched in partnership with French cosmetics tycoon Sephora, which she founded in 2013.Huda claimed that money is not her driving force. The goal is to give people the freedom to express who they want to be, regardless of who they are or where they are from. Even though her purpose is not to make money, each Instagram post she makes can bring in up to$168,113.
25. MARK FISCHBACH @markiplier (11.3M)
Online personality and YouTube sensation Mark Edward Fischbach, better known as Markiplier, with a net worth of $35 Million, is currently one of the highest earning influencers in the world. His YouTube channel is among the Top 100 most subscribed channels, and as of right now, it has over 34 million subscribers and over 19 billion video views. Mark also amassed a vast following on Instagram, with over 11.3M followers. Markiplier is famous for his comical gameplay comments, and as he tells him, his only goal is to make others happy.
26. ZACH KING @zachking (24.9M)
Zach launched his website FinalCutKing.com after finding it difficult to obtain quality instructions for Apple’s editing program “Final Cut Pro” online. Zach’s ability to learn new platforms rapidly is a big part of his success. Zach King can already make a significant amount of his income from YouTube commercials alone, thanks to his YouTube channel’s over 1.7 billion total views. He currently has a $15million net worth, over 24M followers on Instagram, and is one of the highest earning influencers.
27. MILEY CYRUS @mileycyrus (203M)
Miley Cyrus is not only one of the most successful singers of her generation but also one of the highest earning influencers worldwide. She accumulated a staggering $160 million net worth over ten years. Cyrus reportedly earns millions of dollars from Instagram as well. According to reports, she can demandup to $2 million per post. Cyrus has partnered with companies that are significant to her, and she has endorsement contracts with Walmart, Marc Jacobs, and Converse.
28. STEVIN JOHN @stevenjohn (441K)
With millions of fans and profits from his YouTube videos, Stevin John (aka Blippi) is an educator, entertainer and one of the highest earning influencers in the world. The character was created in 2014 and is renowned for his innocent personality and characteristic blue and orange clothing. Blippi became one of YouTube’s highest earning influencers after Moonbug Entertainment acquired the franchise. In 2023 he has a net worth of $75 million.
29. MICHELLE LEWIN @michelle_lewin (15.4M)
Michelle Lewin is a Venezuelan fitness influencer who loves to share practical training sessions and nutritional recipes with her 15.4 million Instagram followers. Her content combines fitness education with lifestyle tips. She has collaborated with brands such as One0one athletic clothing, the Fitplan App, and Meal plan for Apple devices. Michelle has over 404K YouTube subscribers and generates an estimated $67,309.00 for each social media post. That makes her the highest earning influencer on both YouTube and Instagram.
30. CHIARA FERRAGNI @chiaraferragni (29.1M)
The Blonde Salad, Chiara Ferragni’s fashion blog, was published in 2009 before Instagram was founded. She gained 29M followers on Instagram and runs a €30m business. Considering her following and endorsements, she is one of the most famous people and among the highest earning influencers in fashion. As she has started appearing in commercials and designing special collections for companies like Pantene and Oreo, Ferragni’s fame goes beyond social media. Ferragni owns her shoe collection and has worked with other companies, including Guess and Gucci.
In the age of social media, the highest earning influencers have become an increasingly powerful presence in digital marketing. These social media personalities attract massive followers on platforms such as Instagram, YouTube, and TikTok, reaching millions of people. Given their reach and influence, many social media stars can bring in significant earnings, often through sponsored content, collaborations, and merchandise sales.
The above individuals are just a few examples of the highest earning influencers, showcasing their social media prowess and ability to create thriving empires spanning various industries. These influencers have harnessed their massive fanbase and influence to secure lucrative partnerships and ventures, resulting in multimillion-dollar net worth and groundbreaking success in their respective fields. As social media continues to play a central role in the modern world, it’s clear that the highest earning influencers will only increase their potential and success in the upcoming years.
It is also essential to note that the earnings of the highest earning influencers may fluctuate over the years due to their ever-changing popularity and the fickleness of social media algorithms. However, one thing remains constant: the above influencers have built substantial followings and leveraged their influence to secure lucrative endorsements and launch their business ventures, solidifying their position at the top of the influencer ecosystem.
TOP HIGHEST EARNING INFLUENCERS IN 2023- FAQ’s:
What type of content do highest earning influencers produce?
Content produced by the highest earning influencers is original, authentic, and relatable. The most successful influencers understand the importance of building a personal brand and creating content that aligns with their personality, values, and interests. This authenticity sets them apart from traditional forms of advertising and is why their followers trust them and engage with their content. Content creation varies greatly depending on the niche and industry the influencer is in. However, some common themes are prevalent among the highest earning influencers. One of the most popular content is lifestyle and travel content, where influencers highlight their luxurious lifestyles and globe-trotting adventures. This type of content appeals to audiences who aspire to a similar lifestyle and can often lead to partnerships with high-end brands and tourism boards.
Beauty and fashion content is another popular niche, with influencers sharing their makeup routines and hair tutorials and showcasing their latest outfits. This type of content is highly visual and often features partnerships with top beauty and fashion brands. Fitness and health content has also become increasingly popular, with highest earning influencers sharing their workout routines, healthy eating habits, and general wellness tips. This type of content is highly motivating and can positively impact followers’ lives.
In addition to these niches, highest earning influencers are also becoming influential in gaming, art, and food, with audiences turning to them for recommendations and inspiration. Ultimately, the content produced by the highest earning influencers is engaging, informative, and targeted towards a specific audience. It resonates with their followers, who often view the influencer as a friend, mentor, or role model. This level of connection and trust drives the success of the highest earning influencers. It makes them a valuable asset to any brand or business looking to reach a wider audience.
What do highest earning influencers usually do?
In the current age of social media, influencers have become a significant force in the advertising industry, and some earn astronomical amounts of money every year. But what do these highest earning influencers usually do to be successful in their profession? One of the essential things highest earning influencers do is to carefully curate their content to match the interests of their followers. They spend much time creating and publishing high-quality content that resonates with their audience. This can include inspirational or motivational quotes, lifestyle photos, product reviews, and collaborations with other brands. Another key strategy that high earning influencers employ is developing strong personal brands. Influencers who can effectively communicate their unique personality and values often have greater appeal to audiences. This means that high earning influencers are more likely to gain a loyal following that trusts them and is willing to engage with their content.
Another significant element in the success of top-earning influencers is the ability to build relationships with their audience. Unlike traditional celebrities, influencers are often seen as individuals their followers can relate to and interact with more quickly. They respond to comments, engage in conversations, and connect with their audience through live videos, podcasts, and other platforms. This builds community and fosters a strong bond between the influencer and their followers. Finally, the most successful influencers are those dedicated to constantly improving and adapting their strategies. They study trends, analyze feedback, and experiment with new formats and platforms to find what works best for them and their audience.