12 Jul 100 TOP LIFESTYLE INFLUENCERS IN 2023 (UPDATED)
- Influencer Lists
- 100 TOP LIFESTYLE INFLUENCERS IN 2023 (UPDATED)
The popularity of social media influencers has skyrocketed, reaching greater heights since the advent of social media. Certainly, they are game-changers and cultural trendsetters. Because influencers can generate conversation, drive engagement, create quality content, and tell “relatable” stories, their services are highly in-demand in the field of advertising. One such “breed” of influencers that are now setting a huge trend are those that promote lifestyle brands, otherwise known as the Lifestyle Influencers.
Read on to know more about the 100 Top Lifestyle Influencers and their valuable role in influencer marketing.
The Power of Top Lifestyle Influencers
Influencer marketing has so much to offer in terms of brand building and reaching new and targeted audiences. By tapping influencers to do marketing campaigns on their behalf, brands can connect to consumers and attract their target market more efficiently, directly, and organically. More and more brands are now resorting to this type of marketing channel. Based on the 2022 Influencer Marketing Report by SocialPubli, around 93% of marketers have adopted influencer marketing as part of their overall marketing strategy.
Also, the impact of influencer marketing on consumer behavior and the probable sales conversion cannot be denied. Consumers are more receptive to brands promoted by the influencers they follow. Hence, in a global survey conducted by Rakuten Marketing in 2019, 80% of consumers have made a purchase based on an influencer’s recommendation.
Undoubtedly, influencer marketing has successfully changed the way that brands, influencer marketing agencies, and PR agencies connect with target consumers, especially regarding lifestyle branding. Lifestyle brands are upping their game by creating products that embody the interests, motivations, and aspirations of their target audience. In other words, they don’t simply sell a product but a set of values that appeal to their customers. However, these values don’t simply translate to the customers who are now more discerning of the products to use or services to engage in.
This is where the power of lifestyle influencers comes in. As we know, Lifestyle influencers are those that curate content about OOTDs, beauty tips, hair styling, home décor, family, health, travel goals, etc. But they are more than just the content they post on Instagram, Blogs, YouTube, Twitter, Facebook, and other social media channels. Lifestyle influencers seek to inspire their audiences by providing them with a candid look into their daily life, making them more authentic and relatable.
If they adopt new products or services that align with their values and lifestyle, they are more likely to sway an average consumer to try them out. As one qualitative study suggests, lifestyle influencers are most successful in interacting with consumers and creating a connection between the followers and the brand when they are genuine, confident, and interactive in their content.
That said, it’s important for brands to know who to collaborate or partner with. Follower counts may matter, but it is not the sole criterion for finding the right influencer. Engagement rate, quality of content, personality, connections with other influencers, the right context or niche are a few important factors to consider. In other words, choose the right influencer who is fit for the job and who best represents your values, missions, and ideals as a brand.
So, let’s now take a look at the list of 100 Top Lifestyle Influencers and get to know the best and the up-and-coming lifestyle influencers to follow in 2023.
List of 100 Top Lifestyle Influencers in 2023
1. JULIE SARIÑANA @sincerelyjules (5.9M)
Mexican blogger Julie Sariñana secures the first spot on the list of Top Lifestyle Influencers for 2021. She is the founder of Sincerely Jules, a beautifully curated fashion, beauty, one of the top lifestyle Instagram influencers, and travel blog that she launched in 2009. Julie has collaborated with several prominent brands, and one of the largest and most successful collaborations was with surf-inspired Australian lifestyle and apparel brand Billabong. Julie believes that “You can do anything you set your mind to.” With sheer determination, patience, and faith in the process, she’s was able to achieve success in creating her brand.
2. LAUREN KATHERINE CONRAD @laurenconrad (5.8M)
Lauren Katherine Conrad is a TV personality, fashion designer, businesswoman, New York Times best-selling author, and one of the top lifestyle influencers based in Los Angeles, California. She rose to popularity in 2004, after being cast in a reality TV show. Years later, she pursued a career in the fashion industry and launched her collection exclusively at Kohls in 2009. In 2013, she co-founded The Little Market, with a mission to build sustainable partnerships with artisans around the globe. In August 2020, Lauren finally launched her eco-conscious brand, Lauren Conrad Beauty, which provides vegan, ethically sourced, and environmentally-friendly products and packaging. Lauren’s second fashion brand, LC Lauren Conrad, was launched in collaboration with Kohl’s in the autumn of 2009 and was subsequently expanded to include a bedroom design series. In February, May, and October 2015, Lauren produced limited-edition Cinderella, Minnie Mouse, and Bambi-inspired designs for LC Lauren Conrad. During New York Fashion Week of that year, she also debuted an exclusive runway collection for the company. Lauren quickly produced her third fashion brand, Paper Crown. She then collaborated with BlueAvocado to launch XO(eco), an ecologically friendly range of bags, to appeal to a more premium clientele. Lauren Conrad Beauty, a collection of economical and eco-friendly make-up that began with four items, was introduced in August 2020 by Lauren. Her predicted net worth for the year 2022 is about $40 million. She has over 5.8M followers on her Instagram account, with more than 1.6K posts, making her one of the top lifestyle Instagram influencers in 2022.
3. SHONDA WAGNER @shonda1020 (2.2M)
Shonda Wagner is one of the top lifestyle influencers with a passion for food and fitness. Despite her fluctuating weight loss journey, she was determined to find the safe and proper way to lose weight. She created her site ShondaFit to share her workout videos, favorite recipes, and a glimpse of her transformation from an overweight to a super-fit mom. Her piece of advice is to not do everything at once, but to add a new routine only when you’re body can keep up, and to stay committed to your goals. As one of the top lifestyle Instagram influencers, she has over 2.1M followers as of 2022, and more than 2.9K posts.
4. ASPYN OVARD FERRIS @aspynovard (2.2 M)
Aspyn Ovard Ferris is one of the top lifestyle Instagram influencers, and she has over 2.1M followers as of 2022, and more than 2.9K posts. and a video content creator with over 3.4 million subscribers on her self-titled YouTube channel. Her videos mainly cover beauty tutorials, DIYs, and “Outfit of the Week” inspirations. Aspyn frequently provides a glimpse of her family life and features her husband and two kids on Instagram. Aspyn has a number of popular fashion-related YouTube videos, including “TRYING ON BIKINIS UNDER $20!” and “How to Dress for Back to School!” Many well-known apparel shops, such as Urban Outfitters and Lulus, have also supported her. Luca and Grae, her own clothing line, was established in 2016. She also has a second channel called “Aspyn and Parker,” and in addition to Youtube, she is an actress, a company owner, and a blogger. She has starred in many videos, where Awesomeness TV was released in 2013, Royal Crush was released in 2014, and Accidentally Exercising was released in 2015. Her predicted net worth for 2022 is more than $1 million.
5. AMBER FILLERUP CLARK @amberfillerup (1.3 M)
Arizona-based beauty entrepreneur and lifestyle influencer Amber Fillerup Clark, one of the top lifestyle Instagram influencers, took a not-so-ordinary road to success. Amber dropped out of college and took the risk of pursuing her passion for hairstyling. With sheer determination, she successfully launched her two widely popular hair care lines, Dae Hair and BFB Hair. Amber owns a namesake blog where she records her personal and family life, styling tips, and hair tutorials.
6. CAITLIN COVINGTON @cmcoving (1.3M)
Caitlin Covington is a Charlotte-native lifestyle influencer and one of the top lifestyle Instagram influencers, behind the beauty and lifestyle blog Southern Curls & Pearls. Caitlin quickly gained popularity for documenting her daily life and passion for fashion, beauty, and fitness, resulting in amassing a huge following on her social channels. On Instagram, Caitlin can be seen posting weekly IGTV videos, travel diaries, morning routines, DIY fashion, and home design tips. Caitlin earned a journalism degree from the University of North Carolina at Chapel Hill. She was a member of the Kappa Delta sorority and wrote for the website Greatist throughout her undergraduate years. She relocated to Greenville, North Carolina, shortly after graduation to work for a public relations agency. A photo of Covington went popular in August 2019 when a Twitter user captioned it, “Hot Girl Summer is coming to an end, get ready for Christian Girl Autumn.” She went on to become the face of the Christian Girl Autumn meme, which has hundreds of people posting their own humor and remarks on the autumn season and White, Christian women across many platforms.
7. MADELEINE SCHNEIDER-WEIFFENBACH @pilotmadeleine (1.3M)
Madeleine Schneider-Weiffenbach is a licensed pilot turned travel & lifestyle blogger from Munich, Germany. After earning her pilot’s license, Madeleine had trouble finding a job with the airline. Instead of getting discouraged, she opened herself to a new career path that also fulfills her passion for travel: by becoming a travel blogger. Madeleine started sharing her adventures as a flight passenger on Instagram and her blog, Pilot Madeleine. While she loves blogging about her international travels, she eventually hopes to fulfill her childhood dream job when the opportunity comes. Her Instagram account has over 1.4M followers and 1.4K posts, making her one of the top lifestyle Instagram influencers in 2022.
8. YASMIN MAYA @beautyybird (1.1M)
Yasmin Maya is a Latina social media personality and one of the top lifestyle influencers who rose to fame as a video content creator and beauty entrepreneur. She founded her YouTube channel BeautyyBird on November 12, 2012, as a means of escape during a difficult time in her life. Little did she know that it will become her ticket to stardom. Since then, Yasmin has become a renowned personality in the beauty space, worked with top beauty brands, attended prestigious award shows, and spoken on behalf of the Hispanic community to thousands of brands at large executive conferences. In 2020, Yasmin launched her very own brand, BIRDY Lashes, and is considered as one of the top lifestyle Instagram influencers in 2022.
9. SAZAN HENDRIX @sazan (1.1M)
For Los Angeles-based full-time lifestyle influencer, YouTuber, and podcaster Sazan Hendrix, letting go of the “what ifs” and jumping for what you love can lead you to an incredible journey that you’d never expect could happen. Despite having little to zero knowledge about blogging and how it worked, she decided to go for it in 2011 while studying Radio, Television, and Film at The University of North Texas. Today, Sazan is one of the most successful digital creators and prominent lifestyle influencers. Sazan, one of the top lifestyle Instagram influencers in 2022, teamed up with her husband to launch their subscription company Bless Box and their very own podcast named The Good Life.
10. CHRISTINE ANDREW @christineandrew (1.1 M)
Christine Andrew is a half Colombian, half American lifestyle influencer, mom of 4, dedicated wife, and one of the top lifestyle influencers based in Salt Lake City. Christine rose to prominence for her blog Hello Fashion, which she launched in 2011 to share her favorite fashion sales, buys, and finds. Today, her blog also contains well-curated articles about family, travel, beauty, and home décor. Christine administers a family blog named The Andrew Crew which currently has 16.8K subscribers and a TikTok account with over 735K Followers as of June 2021. As of 2022, her Instagram account has over 1.1M followers and 4.3K posts, making her one of the top lifestyle Instagram influencers of her generation.
11. EMILY HERREN @champagneandchanel (1.1M)
Texas-based Emily Herren is widely popular for her fashion and beauty blog, Champagne & Chanel, which she launched in 2016 during her senior year of college at Texas A&M University. Over the last five years, she turned her college side project into her absolute dream job. She has over 1.1M followers and more than 1.9K posts on her Instagram account, making her one of the top lifestyle Instagram influencers in 2022.
12. DEDE RAAD @dressupbuttercup (1.1M)
Dede Raad is a half German, half Palestinian lifestyle influencer with a passion for all things fashion, travel, and family. She discovered her great liking for design when she worked in the wedding industry as an event planner. In 2015, she created her blog, Dress Up Buttercup, to inspire women to make their own personal style, and is considered one of the top lifestyle Instagram influencers of her generation.
13. LYDIA ELISE MILLEN @lydiamillen (1m)
Lydia Elise Millen, one of the top lifestyle Instagram influencers, is a famous YouTuber, fitness enthusiast, and one of the most famous lifestyle influencers from the UK. Lydia began her social media career in 2011 by uploading makeup, fitness, lifestyle, travel, beauty-related video content on her YouTUbe channel. The following year, she started giving snapshots of her daily life, beauty essentials, fashion, and outfits through her blog, which started as a hobby in her final year at the university. Lydia has collaborated with brands such as Wildfox, Misguided, Urban Outfitters, and so on.
14. KATY ROACH @livingmybeststyle (946K)
Katy Roach is a Texas-based fashion blogger and one of the top lifestyle influencers with a passion for affordable fashion, decorating, and cooking. Katy created her blog, Living My Best Style, with a mission to empower women and provide a place for women to come to and feel inspired and accepted. She anchors her style on affordability and achievability so that every woman can be confident about herself without breaking her bank.
15. AMANDA WEST @almost_readyblog (684 k)
Amanda West is an Indiana-based mom, wife, social media personality, and one of top lifestyle influencers. On her social media platforms, Amanda shares her styling, hair, and makeup tips, as well as great deals to benefit her followers, and she is also considered as one of the top lifestyle Instagram influencers in 2022. She aims to inspire others to use fashion in a way that works for them. Aside from blogging, Amanda has a keen interest in traveling, fitness, reading a good book, and Essential Oils.
16. KIMBERLY DEVLIN-MANIA @die.kim (524 K)
Kimberly Devlin-Mania a.k.a. @die.kim is one of the top lifestyle influencers from Cologne, Germany. Kim documents her keen interest in fashion, travel, and family life on her Instagram and website, Die Organizer. She is happily married with four young children.
17. LUCY WILLIAMS @lucywilliams02 (501 K)
Lucy Williams is one of the most prominent fashion and lifestyle influencers based in the UK. Lucy worked in the fashion industry and started as a fashion assistant. During that time, she created her blog, Fashion Me Now, where she posted all the bits of inspiration that she loved. She is currently considered as one of the top lifestyle Instagram influencers. Eventually, her blog evolved to include personal outfits, travel diaries, and beauty posts. Lucy is currently a full-time blogger, freelance writer, brand consultant.
18. NATALIE KENNEDY @nataliekennedyblog (505 K)
Before becoming a well-known fashion, travel, and lifestyle influencer, Nashville native Natalie Kennedy has helped manage blogs and social media accounts for celebrities including Jennifer Lopez, Lauren Conrad, and Bella Thorne. That’s where her passion for blogging and social media started. Her social channels offer a sneak peek into her personal and family life, and her love for fashion, home décor, beauty, and travel. She considers her style as ever-changing, but her main focus is on colorful, flattering clothes. Her Instagram account has over 530K followers and over 1.3K posts, making her one of the top lifestyle Instagram influencers. She began her career as a model and rose to popularity because of her Instagram account, where she shares photos of her toned body. She also adds generously to her overall net worth as a result of all of the sponsored agreements with major world-recognized brands she collaborates with. She has a sizable fan base. On her Instagram account, she is one of the most popular influencers who generally posts her stylish attire and modeling images to inspire her massive following base. She has maintained her popularity across multiple social media visibility platforms. Her tremendous following, which can be due to her originality and innovation, has drawn the notice of a number of businesses from all over the world.
19. CARL CUNARD @carlcunard (472 K)
British lifestyle blogger and YouTube content creator Carl Cunard, one of the most famous male lifestyle influencers, aims to inspire others to be the best version of themselves through his work, which centers on men’s fashion, lifestyle, and grooming. On his YouTube channel, Carl regularly uploads content including makeup tips for men, fashion hauls and lookbooks, travels, and a glimpse of his personal life. Carl also worked with several brands such as PacoRabanne, Elf Cosmetics, Topman, Braun, and SkyTV, to name a few.
20. KATIE DUNLOP @lovesweatfitness (462 K)
Katie Dunlop is a Certified Personal Trainer (NCCPT), group fitness instructor, and entrepreneur based in Orange County, California. Katie’s weight loss journey of 45 pounds propelled her to create Love Sweat Fitness, a fitness and lifestyle community that aims to inspire, empower and motivate women through daily workouts and challenges. Katie also shares her quick workouts, healthy routines, travel vlogs, real talk, how-tos, and easy meal ideas through her YouTube channel, which now has over 683 thousand subscribers.
21. MYSHA @remingtonavenue (410K)
Mysha is a mother of four, lifestyle influencer, and fashion designer turned interior designer/decorator with a penchant for DIYs, home renovation, bargain hauls, and recreating hearty recipes. As a graduate of Seattle Art Institute, she found that the principles in fashion also apply in interior designing. On her Instagram and lifestyle blog, Remington Avenue, Mysha documents her awesome home refurbishment projects and provides some valuable tips on how to decorate a home on a budget.
22. STEFFY DEGREFF @steffy (402 K)
New York-based lifestyle influencer Steffy Degreff is the woman behind Steffy’s Pros and Cons, one of the highly successful lifestyle, travel, and personal style blogs. After discovering about fashion blogs, Steffy was motivated to start blogging in 2011, focusing on vintage collections. A year later, she launched her online vintage shop. Her rise to influencer status has led to collaborations, partnerships, and sponsorship deals with widely acclaimed brands such as West Elm, Lowes, Dolce Vita, The Gap, Macy’s, Forever 21, Kitchen Aid, SMEG, The Home Depot, Wayfair, Gerber, and others.
23. JULI BAUER ROTH @paleomg (359K)
Juli Bauer Roth is a bestselling author, podcaster, and blogger with a passion for food, fitness, and lifestyle. In 2011, Juli founded PaleOMG.com, originally a food blog that promotes a paleolithic diet. Eventually, she decided to shift her food blog to a lifestyle blog and included fashion, beauty, fitness, travel, and home décor content. Juli has several bestselling cookbooks, including The Paleo Kitchen (2014) and Juli Bauer’s Paleo Cookbook (2015).
24. KATE BRYAN @k8_smallthings (339K)
Kate Bryan is a wife, mom of three, and lifestyle and beauty blogger based in Raleigh, North Carolina. She created her blog that she named The Small Things where she regularly posts about beauty, style, recipes, and other more personal parts of her life. Kate also runs a YouTube channel with over 528 thousand subscribers.
25. MANDY ANSARI @mandy (332K)
Mandy Ansari is a New York-based digital marketer, brand strategist, tech nerd, and mental health advocate who has a lot to offer when it comes to helping brands increase their reach and build their digital footprint. She co-authored the book, Read This If You Want to Become Instagram Famous. She was also featured in several publications such as Huffington Post, Forbes, GQ Magazine, Vogue, Entrepreneur, Fast Company, and more. Known as the “virtual BFF” by her 332 K–strong followers on Instagram, Mandy has dedicated herself to helping her followers feel more understood and less alone through her content and posts.
26. KRISTIN COFFEY PRESLEY @kristincpressley (331k)
Kristine Coffey Pressley is considered one of the icons of petite fashion. This full-time fashion blogger has always been passionate about retail and fashion. In 2015, she started her fashion blog, For the Love of Coffey to share affordable fashion finds that her audience can incorporate into their everyday style. Kristine has collaborated with several clothing brands including Nordstrom, Abercrombie, Forever21, Old Navy, and many more.
27. FATIMA A. ABBAS @fatimaablog (325K)
Fatima A. Abbas is an image stylist and consultant, blogger, and fashion influencer based in Qatar. Fatima was featured in iloveqatar.net as Qatar’s one of the most popular Mom Instagrammers. As a busy working mom, Fatima has all her daily activities planned ahead of time like “a family calendar”. Her piece of advice to mothers who want to be a blogger or an influencer: “Let your family be your priority, give time to yourself to gain back your strength, be unique, and don’t copy anyone else and everything else will come along.”
28. FRANCESCA AND TOMASSO @takemyhearteverywhere (324K)
Milan-based digital creators Francesca and Tomasso are both Applied Business Languages students living the time of their lives as travel bloggers and founders of Travelling through the World, which has gained a unique reputation for its 2M followers on Instagram. The couple showcases high-quality images and colorful edits of the best places they have traveled to since the launching of their travel blog in 2015. Through their stunning photos and numerous travel tips, Francesca and Tomasso aim to help others follow the same bliss in whatever style they choose to travel.
29. LANDLYN HUTCHINSON @livingwithlandyn (297K)
Finding a work-life-motherhood balance can be a real struggle, but Landlyn Hutchinson shows that it’s possible to achieve it despite challenges. Landyn is a working mama with two kids, a lifestyle influencer, podcaster, and an expert in the areas of home, beauty, and fashion, to name a few. Landlyn has created an incredibly engaged community of women looking for her genuine recommendations through her website, Living With Landyn. Through her Instagram and other social channels, Landlyn hopes to inspire more women to feel more confident and empowered.
30. OLIVIA RINK @oliviarink (286K)
For Olivia Rink, finding clothes that fit correctly has always been a challenge. However, this New York-based fashion and lifestyle blogger wouldn’t let her petite frame get in the way of her style. Olivia started blogging in 2014 to share about her favorite petite-friendly brands and provide outfit inspiration. She aims to inspire others through her personal stories, daily outfits, decor, and styling techniques, and to be a positive role model for girls and young women everywhere.
31. HEATHER MARTIN @heatherm22 (285 K)
Heather Martin made waves as one of the contenders of the reality dating series, The Bachelor. Today, Heather is a lifestyle influencer and entrepreneur who recently launched a clothing line called Tilted Three alongside her sisters, wherein they make custom apparel for their customers. Heather has made sponsored posts for various self-care brands like Oral B, City Beauty, and Get Into the Limelight.
32. MEGAN TADDARIO PITTMAN @sheis_megmarie (274K)
Megan Pittman is a mom of 2, a lifestyle influencer, and an entrepreneur with a strong liking for casual style. Megan is the owner of the clothing line, She is Boutique Clothing, which she established in 2015 to bring the latest trends from New York to California.
33. ANNIE JAFFREY @anniejaffrey (269K)
Annie Jaffrey is a lifestyle blogger and YouTuber with a passion for all things health, wellness, self-care, beauty, style, home favorites, and the power of a positive mindset. Having suffered from acne, Annie devoted a part of her platform to show how she achieved healthy and clear skin. Annie hopes that, through her self-titled YouTube channel and blog, she can encourage others to live out their best lives.
34. LAURA NOLTEMEYER @laura_noltemeyer (251K)
One of Germany’s top lifestyle influencers, a YouTuber, and entrepreneur, Laura Noltemeyer, rose to internet fame for combining architecture with fashion. She launched her lifestyle blog named “Designdschungel” in 2014 while doing her master’s thesis in architecture. Eventually, her ambition and a keen eye for design, fashion, and trends motivated her to develop her blog into an international brand. Laura co-founded Bayage, a beauty brand that stands for highly effective skincare products with the most natural and sustainable ingredients. She is a staunch women’s rights advocate, who thinks that more women need to be in STEM fields such as engineering and building design.
35. TANNER MANN @tannermmann (243K)
Florida-based lifestyle influencer and blogger Tanner Mann has a passion for all things beauty, fashion, makeup, and anything that sparkles. She is a self-taught makeup artist whose fascination with makeup began at a young age. On Instagram and her blog, Tanner provides cosmetic and clothing tips to young women.
36. COREY BROOKS @coreybrooks (237K)
Corey Brooks, one of the most famous male lifestyle influencers, is a social media personality who first became popular in 2016 as a HouseGuest on Big Brother. After Big Brother, he decided to give modeling a try. Corey also tried acting and was a cast on the MTV reality series, Ex on the Beach, in 2018. Corey’s large social media following has allowed him to collaborate with brands such as John Frieda US and Trojan.
37. ASHLEY QUIROZ @ashghotcakess (229K)
Ashley Quiroz is a makeup artist and lifestyle influencer who gained popularity through her YouTube channel, which currently has over 420K subscribers. Ashley provides regular video content about makeup, fashion, and beauty tutorials, thrift hauls as well as challenges and vlogs that feature her two lovely daughters. Aside from Instagram and YouTube, Ashley can also be found on TikTok where she also posts video clips of her makeup tutorials.
38. PHILIP DEML @philipdeml (226K)
Philip Deml, one of the most famous male lifestyle influencers, is a German entrepreneur, model, and an established lifestyle influencer, who is widely known for his appearance in the 2020 season of “Die Höhle der Löwen”, the German equivalent of the “Shark Tank”. Even before fame, Philip started his own event company while studying economics. Through his social media platforms, he aims to share insights into his entrepreneurial journey and inspire others to follow their dreams, creates ideas, and live an exciting life.
39. LAUREN MEYER @_lomeyer_ (215K)
Lauren Meyer, one of the top lifestyle influencers in 2022, is a Minneapolis-based corporate girl turned lifestyle blogger behind the Instagram account @_lomeyer_. This English major graduate used her passion for writing to create an online space to share the things she’s most passionate about. Her blog, the Lo Meyer, started as a beauty and fashion blog and eventually expanded to include topics on home projects, travel, fitness, and life, plus, all the messiness and joy that come with it.
40. BRITTANY LEIGH BALL @brittanyleighball (201K)
Britanny Leigh Ball is a Manhattan-based content creator, one of the top lifestyle influencers in 2022, and brand influencer for a family and lifestyle who shares her passion for style, beauty, wellness, and motherhood through her Instagram and self-titled blog. She hopes to inspire other women looking for life and style advice, wellness tips, and overall encouragement through her social media platforms.
41. SHALICE NOEL @shalicenoel (198K)
Shalice Noel is a full-time blogger, stylist, and mother of four who has a passion for attainable fashion. Despite being a full-time mom, Shalice, one of the top lifestyle influencers in 2022, successfully manages to run her fashion blog. She supplements her fashion posts with insightful info about her personal life, making the content on her blog unique and distinctive. Her relatable content allows her readers to connect with her on a more personal level.
42. REBECCA DOYLE @thehousebuild (179K)
Rebecca Doyle, a.k.a. Becks, is an Interior Designer, one of the top lifestyle influencers in 2022, and serial renovator. She joined Instagram in May 2017 to document a house renovation and to show the progress of the build. One of the popular house renovation projects she made was a Victorian coach house in Royal Tunbridge Wells in West Kent. Becks’ large Instagram following has opened many opportunities for her, including collaboration offers from big brands, gifts, and sample products from PR companies, and requests from devoted fans to take on the refurbishment and project management of their house builds.
43. HEIDI STEVENSON @trendyheidi (171K)
Heidi Stevenson is a former tennis player and school administrator teacher turned travel blogger based in Columbus, Ohio, who loves spontaneous travels and is always up for any adventure. She started her blog, Trendy With a Passport, to document her passion for traveling and to share information and tips on budget travels. Heidi has traveled to over 80 countries on six continents and has travel plans to 40 countries set in 2020, which didn’t happen due to Covid. Currently, her passion is designing, renovating, and flipping houses herself.
44. TRACEY JEWEL @traceyjewel_ify (169K)
Former Married At First Sight (MAFS) star Tracey Jewel, one of the top lifestyle influencers in 2022, is more than the character people have seen on the Australian reality TV show. She is an author, professional speaker, awarded businesswoman, life coach, and a mother to two children. With writing as her passion, she’s a regular contributor for several magazines and blogs and author of the highly successful book, The Goddess Within. Tracey aims that, through her platforms, she can empower and inspire all women to embrace and love themselves.
45. JESSICA CARRIELEE @jessicacarrielee (166K)
Jessica Carrie Lee has so much to offer as a beauty and lifestyle curator. Her passion for marketing, brand creation, business operations, and digital storytelling led her to launch her own $500K freelance content creation company while being a University student at UCLA. Among her remarkable accomplishments include being the #1 Boba Instagram influencer, a model for notable brands, the first person & WOC to takeover Colourpop Cosmeticsx Ulta Beauty, and the COO and Co-Founder at Manifest Supply, a universal personal care company, to name a few. Jessica, one of the top lifestyle influencers in 2022, has worked with 100+ leading brands such as Hilton Hotels, Bose, Sephora, Uber, Ulta, Revolve, and numerous start-ups.
46. LIZZY O. @thelizzyo (162K)
For Los Angeles-based lifestyle blogger, YouTuber, DIY enthusiast, and mom influencer Lizzy O., having been paralyzed by a car accident won’t stop her from living her life to the fullest. After the accident, she tried to find ways to deal with her disability, and that’s when she developed her passion for content creation. She enjoys sharing about family life and posting about fashion, beauty, fitness, and everything in between. Lizzy, one of the top lifestyle influencers in 2022, has now reached OVER 8 million views on YouTube, and a total of over 200,000 combined followers on her platforms.
47. RACHEL VOGT @rachelvogttrends (159K)
Rachel Vogt is a California-based lifestyle influencer and blogger behind the site Rachel Vogt Trends, where she shares her deep fascination with fashion, beauty, motherhood, and travel. Rachel’s keen interest in fashion came from her mom, a seamstress who taught her how to sew when she was young. With her growing social media following, she is one of the top lifestyle influencers in 2022, and has earned several partnership deals with major brands such as Revlon, Olay, Maggie Sotero, The Ritz Carlton, and many more.
48. DAVINA POTRATZ @davinapotratz (156K)
Davina Potratz is a popular actress, model, one of the top lifestyle influencers in 2022, and real estate agent based in Los Angeles, CA, best known for her character in the Netflix series, “Selling Sunset.” Davina has been involved in the real estate industry for quite some time and has served as a marketing consultant and international sales for several luxury residential real estates. She has also worked with prestigious developers in Los Angeles.
49. MELISSA WEISS @theweissfam (139K)
Melissa Weiss is a wife, a mom of 5 girls, and a newborn son, entrepreneur, vlogger, and lifestyle influencer from Northern California. Melissa is well-known for the YouTube channel The Weiss Life that she runs alongside her husband and daughters, which has already amassed a little less than a million subscribers. The family started making online videos in 2013 after losing many of their precious family photos and albums from their previous home. Melissa, one of the top lifestyle influencers in 2022, also owns a self-titled YouTube channel where she often shares her love for hairstyling, makeup, fashion, shopping, crafting, cooking, travel, DIYs, and a lot more.
50. LAURA-ANN BARR @all.thats.pretty (136K)
Laura-Ann is an Irish mum of three boys, a full-time blogger, and a lifestyle influencer based in Northern Ireland. Laura is the founder of the lifestyle blog prettymuchme.co.uk, where she provides a glimpse into family life, features interior schemes, and shares home designing tips and DIYs, to name a few. Laura-Ann had the opportunity to work with several awesome brands like Laura Ashley, eBay, Cadbury, L.K. Bennet, and Hobbs to name a few. Despite her fondness for all things floral, interior designing, baking, and crafting, Laura-Ann seriously likes Hip Hop and R N’ B, and is considered as one of the top lifestyle influencers in 2022.
51. KAREN WEN WU @karenwenwu (134K)
Karen Wen is a fashion and travel influencer from Sto. Domingo, Dominican Republic, has been featured in the luxury magazine “#Legend HK” as one of the “Top Influencers in 2019”. Karen, one of the top lifestyle influencers in 2022, is the founder of TipsNStyle, a personal style and travel blog that provides fashion tips, beauty hacks, and travel guides. Her passion for writing and photography has allowed her to collaborate with prominent brands like Kiehl’s, Issey Miyake, CeraVe, LUX, Daniel Wellington, I.T, and MaxFacto, to name a few, for their social media campaigns.
52. DANIELLE GERVINO @daniellegervino (131K)
Danielle Gervino is a New York-based lifestyle influencer with a keen interest in writing and design. Before shifting careers, Danielle used to be a teacher for nine years, which was all well and good until she woke up one day and totally changed her mind and pursued a career in marketing and design instead. She founded her self-titled blog in 2015 to connect with the everyday girl and inspire creativity by showcasing her style, beauty tips, career advice, and more. Danielle has worked with several well-known brands, like Nordstrom, Target, Kate Spade, DSW, Steve Madden, New Balance, T3 Micro, and more.
53. ANITA AND DONNA ROSS @mysisterscloset_blog (84.3K)
Sisters Anita and Donna Ross are London-based fashion, beauty, and lifestyle influencers and co-founders of the popular local independent fashion retailer, My Sister’s Closet. In September 2019, Anita was diagnosed with Hodgkin Lymphoma, a type of blood cancer. Now a cancer survivor, Anita initiated a donation drive by giving away an exclusive, $6,000+ worth Chanel handbag, with the proceeds to be given to Leukaemia & Lymphoma NI, a local cancer charity. As of this writing, the sisters have raised £83,822 and gained 6,655 supporters from this initiative.
54. ALISON BARKER @allthingsalison (115K)
Alison Barker is a Marketing Manager, lifestyle blogger, fitness instructor, and dog mom living in Orange County, Los Angeles, who loves all things beauty, fitness, and fashion. Before fame, Alison was a Journalism graduate and was a city reporter for The Orange County Register. Alison, currently one of the top lifestyle influencers in 2022, never set out to be a blogger, but she decided to give it a shot in November 2015, focusing on affordable fashion. Fast forward to now, she simply enjoys the community she built and hopes to show more women to be more confident, learn to work with what they got and love themselves even more than before.
55. CHRISTINE COVINO @christinemcovino (114K)
The farmer turned mama and lifestyle blogger Christine Covino has a lot to share about her life as a mother and a gardener. She battled with PPA and PPD and suffered multiple miscarriages. Feeling alone and isolated during her early motherhood journey, Christine created her blog in 2018 to connect with and relate to other new moms. Her blog eventually grew into a community that helps support grieving mothers dealing with miscarriages, stillbirths, or baby loss. Aside from relatable motherhood content, her blog also includes helpful guides and tips on style, beauty, home, and gardening. On Instagram, Christine regularly posts stories showing everyday life, talking mom and baby, giving short gardening tutorials, doing try-on, and many more.
56. PORSHA CARR @missporsha (116k)
Porsha Carr is a lifestyle influencer and mommy blogger with a passion for reading, writing & photography. She’s the content creator and owner of the Porsha Carr Blog, where she has shared snippets of her life since 2017. Porsha focuses on family, motherhood, travel, food, and other lifestyle-related content. Porsha also actively advocates self-care/love, BLM (black lives matter), and DIPG (Diffuse intrinsic pontine gliomas). With her relatable and engaging content, she has managed to close partnership deals with brands like iFit, Babblebox, Maty’s, and a lot more
57. ELLY BROWN @uptownwithellybrown (106K)
Elly Brown is a Brazilian mom of four and a lifestyle influencer based in Houston, Texas, who loves all things pretty and pink. In 2014, she founded her fashion and beauty blog named Uptown with Elly Brown. Being a mother herself, the demands of motherhood can be overwhelming and lonely, but through her blog, Elly offers a helping hand to encourage and uplift women from all walks of life. Elly, one of the top lifestyle influencers in 2022, has had the opportunity to work with brands like Nike, Baby Jogger, and Sigma Beauty. She has also been featured in Cosmopolitan, Voyage Houston, and Houston Magazine.
58. JANISE BURRAFATO @mamainheels (106K)
Janise Burrafato is a dedicated yogi, mom, one of the top lifestyle influencers in 2022, and fashion blogger behind the blog, Mama in Heels. Despite juggling all her responsibilities as a wife and mom, Janise makes sure she always looks fabulous. With her strong taste for fashion and a penchant for high-end bargain shopping, she can put together an elegant style without spending too much. Aside from fashion, she’s also been sharing her passion for home decorating and design, skincare regimen, tips on how to score discounts on designer brands, and many more.
59. RACHEL TIMMERMAN @analyticalmommy (104K)
For a mom with a full-time job, nothing is more fulfilling than being able to spend time with kids despite a hectic schedule, and Rachel Timmerman can show you exactly how to do it. Rachel created her blog, The Analytical Mommy, for the modern busy mom who wanted “real-mom” stuff. Knowing how intense motherhood can be, she fills her blog and other social channels with real-life tested hacks, detailed guides to become an expert quickly, easy and time-saving recipes, crafting projects to do with kids, and other related content.
60. DAWN DARNELL @dawnpdarnell (103K)
Dawn Darnell is a wife, mom, lifestyle blogger, and passionate fitness and fashion enthusiast living in Houston, Texas. Darnell created a blog as a personal mom journal where she documents the monthly milestones of her son and her life as a new mom. When her blog post about her experiences with PPD was published in the Huffington Post, she realized how much of an impact her blog could have in helping others. Eventually, her blog became a place for inspiration and encouragement for women to pursue living their best life.
61. JULIEN FRANKS @julienfranks (103K)
Julien Franks is a wife, mom, and fashion blogger, and influencer from Texas. Julien is fascinated with affordable fashion and shares her favorite streetwear and everyday styles on social media. Her growing number of followers on Instagram allows her to become a brand ambassador for Amazon and Walmart and showcase some of the best finds and items for sale through sponsored posts and stories on Instagram.
62. LINDSEY STACKHOUSE @thefashionablybroketeacher (103K)
South Jersey-born Lindsey Stackhouse is a 4th-grade teacher and lifestyle influencer behind the Instagram account @thefashionablybroketeacher. Lindsey has an eye for a boho-inspired fashion, which is why she was wearing a bohemian-style wedding dress during her backyard wedding last October 2020. Lindsey also runs a blog named The Fashionably Broke Teacher where she also shares her outfit ideas, beauty and hair tips, plus all the affordable things that she loves.
63. TIFFANY D. BROWN @tiffanydbrown_(102K)
Tiffany D. Brown is proof that anyone can wear many hats without compromising style. This Orlando-based lifestyle influencer is a business strategist, frequent speaker, blogger, podcaster, makeup artist as well as a wife and a mother of 2 children. Having spent most of her professional life in the world of corporate sales, she’s perfected that art of closing the deal and developed a system that would set women up for success. Her mission is to encourage women with influence to conquer their dreams and to look good doing it, and is currently considered as one of the top lifestyle influencers in 2022.
64. SONIA BEGONIA @soniabegoniablog (102K)
San Francisco-based lifestyle influencer Sonia Begonia is more than just your typical fashion-focused blogger; she’s a mental health advocate who uses her platform to spread mental health awareness. Having suffered from anxiety herself, Sonia understands how it feels like living with a debilitating mental condition. In fact, in one of her blog posts, she was brave enough to share her battles with anxiety. Despite her ongoing struggles, Sonia has managed a highly stressful 9-5 job in the tech industry while blogging part-time and maintaining a successful Instagram page for over 102K followers.
65. CHLOE HOMAN @frizzandfrillzz (101K)
Chloe Homan is a lifestyle influencer and CEO of Frizz & Frillz who takes pride in her naturally curly hair and hopes to educate and help other women to change how they think about their natural hair texture. In addition, she also wants to share her passion for affordable petite wear, DIY home designing projects, as well as her self-care, wellness, and beauty tips. Through her Instagram and other social media platform, Chloe aims to provide more uplifting, relatable content and less unrealistic expectations of perfection that will encourage, uplift, or bring positive vibes to her audience’s lives.
66. LAUREN HOLIFIELD @lauren_holifield (101k)
Lauren Holifield is a wife, a mom, and a lifestyle influencer living in Chattanooga, TN, with a penchant for online shopping, affordable fashion, throwing a good-themed party, tacos, donuts, and wine. She started her life and style blog Simply Holifield, to share her tips and tricks on anything fashion and beauty related. As a stay-at-home Mom with two girls, Lauren learned to live on a budget, which explains her preference for affordable clothes. Through her site and Instagram, Lauren hopes to offer something that her followers can relate to.
67. JENYPHER GABRIELLA DIAZ @foreverjenypher (100K)
Jenypher Gabriella Diaz is a Latina lifestyle influencer based in North Jersey. Jenypher loves to share all things fashion and beauty on Instagram and her other social media platforms. On her site, Forever Jenypher, she blogs about her favorite beauty products, affordable fashion finds as well as a glimpse of her life in NJ along the way. As a Christian social media influencer, Jenypher , one of the top lifestyle influencers in 2022, hopes to inspire others to love themselves regardless of self-doubt or insecurity.
68. JAMIE BARBARY @speakingofstyledaily (98.1K)
Jamie Barbary is a lifestyle influencer behind the Speaking of Style, fashion, and lifestyle blog designed to deliver accessible and inspiring content to women on the go. With her background in corporate marketing and an eye for fashion, Jamie aims to provide a space where women love to shop, connect and grow. In addition, Jamie, one of the top lifestyle influencers in 2022, also founded JB Social, her very own digital marketing agency where she and her team work with hundreds of brands and thousands of influencers for their social media campaigns.
69. NICOLE MCINTOSH @nicoleamcintosh (95.8 K)
Nicole McIntosh is a professional dancer turned Texas-based lifestyle influencer and the creator of With Love, Nikki, a lifestyle blog focusing on fashion, fitness, and everything in between. Nicole started her blog in 2016 to share snippets of her everyday life and her passion for affordable fashion, as well as to give info about her best finds, deals, and life hacks.
70. KERRI AND IVY COCO @life_with_ivycoco (94.9K)
Kerri Northcott Coco is one of the top lifestyle influencers in 2022, and the creator behind the Instagram account @lifewithivycoco, featuring her 6-year-old daughter Ivy Coco in many of her posts. Kerri trained as a professional MUA, specializing in Bridal makeup. She later became a seamstress and recently launched Coco & Indie, a clothing line specializing in baby clothes and accessories that she made herself. Kerri continues to provide relatable, down-to-earth content, from beauty to fashion, to food to travel, to her family, touching on personal topics such as her secondary infertility journey.
71. GLADYS JAY @themotheroverload (94.4k)
Gladys Jay is a digital content creator and lifestyle influencer from California. She founded a family lifestyle blog named The Mother Overload, which focuses on all things motherhood, glimpses into her bilingual family lifestyle, travel, quick healthy recipes, and all things Disney. Gladys also runs a YouTube channel that mostly features her family hanging out at events, Disneyland, the beach, or planning their next family adventure.
72. SALLY HURMAN @gettingstuffdoneinheels (91.4K)
Sally Hurman is a British digital creator and social media manager, jewelry designer, stylist, and Ambassador for @DKMS_UK, the Stem Cell register. She created the blog Getting Stuff Done in Heels to document and provide tips on interior and lifestyle stuff. She also utilizes her social channels to share her experience with blood cancer and educate others about the importance of stem cell transplants. Sally has worked with several brands, including Sophie Allport, The White Company, Debenham’s, Velux, Starling Bank, Laura Ashley, and many more.
73. BELINDA KRAEMER @beachsidekitchen (88.1K)
Belinda Kraemer is a San Diego-based lifestyle influencer, fitness enthusiast, and gluten-free food lover. During her time in college, Belinda struggled to manage her autoimmune disease, a full course load, a social life, and way too much stress that she found solace in her kitchen and learned to make nourishing food on a tight budget. She discovered that her new diet made a positive impact on her health condition. Fast forward to a few years, Belinda decided to share some of the recipes that have helped heal her gut and nourish her body, and so the Beachside Kitchen was born. Since then, Belinda is motivated to share ways to attain a healthier, happier, stronger, and more fulfilled life.
74. CAMPBELL HUNT PUCKETT @campbellhuntpuckett (88K)
Campbell Hunt Puckett is an Atlanta-based fashion, lifestyle, and travel blogger. Campbell launched her blog, You Should Wear That, in the fall of 2017 to share her deep interest in fashion, travel, and all the things that inspire her. Campbell is also a stylist who provides grooming services for both men and women such as everyday attire, wardrobe reconstruction workwear, big events, pageants, and weddings (bride or guest!)
75. TATIANA SESINI @tatiana_sesini (84.9K)
Tatiana Sesini is an Italian digital creator, a mom, and a lifestyle influencer living in Umbria, Terni. Tatiana loves to share all things fashion, beauty, travel, and motherhood on Instagram. She also uses the platform to provide her followers with affordable finds and best deals from Amazon, Target, and Walmart, for which she is a brand ambassador.
76. KATIE NOVACK @thewonderlistxyz (78.5K)
Katie Novack is a lifestyle influencer, travel and fashion blogger, and a mom of twin boys based in Florida. For Katie, travel has been a sort of best friend and has given her the gift of the fondest memories since she was a child. She created her blog, The Wonderlist, to provide insights into all the great food, places, and people she has met along the way.
77. SHAHLA SANDOVAL @treehousethreadsblog (77.7K)
Shahla Sandoval is a wife, a mom of two spirited kids, one of the top lifestyle influencers in 2022, and a content creator behind Tree House Threads, which focuses on style for kids and adults, home decor, DIYs, parties, and more. She created her lifestyle blog to connect with other moms and make motherhood feel less isolating. Shahla sometimes gets involved in dressing up with her little kids, who often run around dressed in costume most days. Hence, if she’s not in her yoga pants, she could be dressed as Maleficent, Elsa, Cruella DeVille, or Darth Vader.
78. CHEVONNE DIXON @thiswellplannedlife (74.8K)
Chevonne Dixon is a wife, mom, video content creator, blogger, and a lifestyle influencer living in Long Island, NY, whose passion is organizing, planning, home decor, and fashion. She named her site, This Well Planned Life, to share both planned and spontaneous moments of her life that she is grateful for, despite living with heart failure. Through her Instagram, productivity blog, and Youtube channel, Chevonne aims to share her self-care routine, organizing tips, and how to stay positive during rough times, hoping others would find inspiration in what she shares.
79. CSABA HUBERT @smizedivat (71.1K)
Dubbed as the master of Hungarian street style, Csaba Hubert, a.k.a. Chaby, one of the most famous male lifestyle influencers, has been recognized as Hungary’s most influential fashion blogger. Chaby’s keen interest in fashion was developed at an early age, thanks to his mother who is also an avid fashion fan. During college, he wanted to start a blog that will showcase and inspire others of his clothes and style; hence, Smizedivat, a blog that focuses on current men’s trends, was born. His passion for his craft has given him numerous recognitions, fashion week invitations, interviews, and opportunities to be featured in magazines, TV shows, and collaborations with leading brands such as Swarovski, Valentino, Adidas, and so much more.
80. KEELY MANN @keely.mann (70.3K)
Keely Mann is a Texas-based Interior decor and lifestyle influencer who’s risen to fame showcasing her Texas home on Instagram. She also operates a companion home and lifestyle blog that she launched on her 40th birthday. She’s decorated her children’s bedrooms, and one of them features a wall with the names of Ramones band members Johnny, Joey, Dee Dee, and Tommy Ramones.
81. BRITTANY SHUE @withlovemama (69.3K)
Brittany Shue is a wife, mom of three, and lifestyle blogger behind With Love Mama. Brittany provides her audience with snippets of her family life and motherhood journey, as well as engaging content on health and wellness, food, travels, and everything that she does with love. With her growing social media following consisting of mothers, Brittany has opened herself to partnership deals and collaborations with brands like Scotties Triple Soft, Burt’s Bees, Sun-Maid, and many more.
82. LAUREN ASHLEY @lifetolauren (69.4K)
Lauren Ashley is a Houston—based lifestyle influencer with a keen interest in fashion, fitness, and interior designing. Lauren launched Life to Lauren in July 2015, originally as a personal blog where she documents her life after college graduation. Eventually, it has transformed into a platform that strives to help all women feel beautiful and put together in every aspect of their life. Lauren shares a lot about her personal touch on classic fashion, fitness, current health trends, beauty, home décor, travel, and any other real-life topics.
83. LATONYA YVETTE @latonyayvette (68.2K)
LaTonya Yvette is a New York native, Brooklyn-based author, artist, stylist, lifestyle influencer, and the creator behind the eponymous blog, LY, a lifestyle blog that focuses on family, motherhood, style, design, wellbeing, culture, and community. LaTonya penned her first book entitled, Woman of Color, as a part memoir and part lifestyle guide, offering thoughtful beauty advice and styling hacks like how to incorporate new, bold colors into your wardrobe.
84. JULIA CHRISTINE @uniquelyjulz (68.1K)
Julia Christine is a full-time working gal from Sacramento, CA behind the Instagram handle @uniquelyjulz. Julie shares all things fashion, beauty, health & wellness, with a little side of travel on all her social media platforms. Julia loves sharing size-inclusive brands designed for petite girls like her.
85. OYIN EDOGI @sweetlikeoyin (65.4K)
Oyin Edogi is a Nigerian-American brand curator, travel entrepreneur, a blogger based in Austin, TX. She is the founder of The Sweet Like Oyin, a lifestyle blog that she created while searching for a work-life balance. As a social media guru, her goal is to provide her audience with tools to improve their storytelling and branding through captivating images and videos.
86. KATIE IMPEY @themumlife_styled (64.7K)
Katie Impey is a creative director, stylist, and lifestyle influencer, a self-confessed monochrome, and an accessories magnet who is based in the UK. Being a mom of three small children can be overwhelming, but Katie manages to juggle her motherly duties with her love for fashion. On Instagram, she can be found sharing her styling tips for moms and pregnant women alike, food recipes, travel guides, and snippets of her family life.
87. DEBBIE LE @thefashionablepan (64.4K)
Debbie Le is a mom of two, a fashion blogger, and a lifestyle influencer from Kent, UK. Debbie was a former fashion buyer who has worked her way up to become a buying director and consultant. While at the peak of her fashion career, Debbie decided to give it up and stay at home with the kids. She started her Fashion Instagram account in March 2017, which has given her a taste of work again while looking after her children. Her Instagram success went from 1k to 26k followers in just a little over a year and is continuously growing as she provides chic styling tips, affordable fashion finds, and inspiring stories for all the world to see.
88. FARHEEN VALLIANI @farhfromordinary (63.6K)
Despite her highly demanding job as an R&D scientist, Pakistan- born and Chicago-based Farheen Vallani can squeeze in a few hours of the day blogging about fashion, travel, motherhood, and everything in between. She classifies her style as “classic but edgy” and showcases her impeccable ensemble from day to day on her social media platforms. Farheen also founded Farh from Ordinary, a blog that started as a simple hobby in 2013 where she documented her occasional OOTD. Now a full-blown fashion and lifestyle blog, Farheen has had the opportunity to be featured on Chicago Tribune, Red Eye, Wear It Love It, OOTD Magazine, FarFetch, etc., and to work with several brands.
89. PRISCILLA ESLO @priscillaeslo (63.3K)
Priscilla Eslo is a Nicaraguan lifestyle influencer and blogger based in New York City. Her namesake blog, which she founded in 2014, became one of the most influential blogs in her home country and Latin America. She has represented her country in some international events and was chosen blogger ambassador for the Miami Fashion Week, representing Nicaragua. Through her online platforms, Priscilla offers a source of inspiration for women, men, and moms who are interested in budget-friendly fashion, trends, beauty tips, and lifestyle.
90. MARNI STOCKHAUSEN @marni_stockhausen (62.7K)
New Orleans native Marni Stockhausen is an entrepreneur, beauty, fashion, and makeup influencer and social media coach living in the Blue Ridge Mountains of North Carolina. Her success as a social media influencer didn’t come easy, but her consistency in engaging with her audience/followers has been the key to get to where she is now. Her goal is not only to sell affiliate products but also to bring her followers valuable content such as fashion and beauty tips, cooking, cleaning hack, and exercise.
91. LINDSAY FRANK @seemomclick (62.5K)
Lindsay Frank is a mom blogger and lifestyle influencer living in East Central of Pennsylvania with her husband and two lovely kids. Lindsay rebranded her blog called Mom Click (formerly Pandora’s Deals) in 2014 to cover motherhood topics and all the things she loves, including her favorite books, family-friendly recipes, travel, parenting tips, entertainment news, more. Lindsay has worked with some awesome brands and has provided product reviews and fun giveaways through her site.
92. ELLA POP @madaboutella (61.4K)
Ella Pop is a Dubai-based digital creator and lifestyle blogger, who shares her passion for all things fashion, beauty, and lifestyle. Aside from Instagram, Ella can also be followed on her TikTok, @madaboutElla.
93. DANIELLE ZIMMERMAN @lifeasdaniellenicole (58.5K)
Danielle Zimmerman is a mother of two, ER nurse, and a lifestyle blogger based in New England. As a working mom, shares bits and pieces of her personal and family life, which she considers slightly chaotic with the creation of a blended family on her Instagram @lifeasdaniellenicole, and her blog, My Slightly Chaotic Life. Also a lover of fashion, Danielle showcases her easy, affordable style that any woman can follow, especially busy moms like her.
94. GEORGINA PATIENT @georgina_patient (56.9K)
Georgina Patient is a wife, mother of two, and a fashion and lifestyle content creator based in London. She is the founder of stylemotherbeat.co.uk, a fashion, beauty, and lifestyle blog where she posts her daily new finds and favorite items of clothing, real and relatable content about motherhood. She also shares her personal battles with eating disorders and aims to raise awareness about mental health and break the stigma surrounding the subject. Georgina hopes that through her online platforms, she can encourage others to speak openly about their problems.
95. OLIVIA WAYNE @oliviajwayne (52.5K)
Olivia Wayne is a British sports journalist who is best known as a co-presenter on the Sky Sports television show Good Morning Sports Fans. In addition, Olivia is also a co-host of a bi-weekly magazine-style show called Sheerluxe Show, as well as the podcaster of Liv in the Moment, where she interviews a host of inspiring guests to find out the ways they overcome hardship and setbacks to remain present and living in the moment. As a lifestyle influencer, Olivia offers some insights on fashion, health, fitness, and motherhood on her Instagram account.
96. MIKO BOWEN @mikobowen (52.2K)
Miko Bowen is a wife, a full-time mom, entrepreneur, and lifestyle blogger based in Utah. With a loving husband and a blended family of six kids, Miko seems to have everything she could be grateful for. Through her Instagram and blog named Simple, Like Love, Miko shares bits and pieces of her family’s ever-changing lives, things that she loves, and moments she never wants to forget. Aside from managing her household and her social media platforms, she also runs a health and wellness business called Magnolia and Sage where she sells Young Living products.
97. STELLA LEO @stylishlystella (48.5K)
Stella Leo is a Manhattan-based mom, stylist, content creator, and lifestyle influencer who focuses on girly glam style and frugal yet fabulous finds. In her 19 years in the fashion industry, she has styled models and attended Fashion Week in NYC, LA, and Dubai. Also, her 17 years of expertise in event marketing and PR for world-renowned corporations such as Saks Fifth Avenue, Samsung, and Toys R Us have proved very useful when she embarked on a new journey as a mom and lifestyle blogger. Stella provides daily inspiration and fashionable adventures alongside her daughter, who she calls her mini-fashionista.
98. RIANA LAQUA @barelybrunette_ (44.8K)
Riana Laqua is a wife and mom turned fashion and one of top lifestyle influencers from Oak Harbor, Washington. She is the owner of the blog, The Barely Brunette, her creative outlet where she shares her passion for fashion, beauty, travel, and motherhood. Riana offers styling tips and sales find to help other women elevate their everyday lifestyle and grow their wardrobe on a budget. She hopes that her social media platforms could become a place for love, encouragement, and confidence.
99. OLIVIA HODGES @the.oliviadanielle (43.9K)
Olivia Hodges is a Michigan-based lifestyle influencer who is obsessed with non-toxic hair care and treatment, beauty, and DIYs. On Instagram, Olivia can be seen sporting different hairstyles, from the short pixie cut to dreadlocks, in any color she wants.
100. CARA ANDERSON @plantroost (41.2K)
Cara Anderson is a Canadian Interior Designer, one of top lifestyle influencers, nature enthusiast, and the creator and designer behind Plant Roost Design. Realizing the vast amount of synthetic materials being used in interior spaces, this Interior Design graduate wanted to create alternative solutions that are not only sustainable, nature-friendly but also can improve one’s health and wellbeing. Thus, she founded Plant Roost Design in 2017 with the vision to help bring greenery into interior environments using natural elements and unique design methods.
The Future of Top Lifestyle Influencers
As aptly states in a Forbes article, the future belongs to the lifestyle influencers, and we couldn’t agree more with that. Lifestyle influencers are now soaring even higher in the influencer marketing arena. With their wide-ranging audience, they can help brands gain exposure and reach new consumers. Also, with their ability to drive organic traffic, curate quality content, and generate high engagement rates, they can make influencer marketing strategy a success.
TOP LIFESTYLE INFLUENCERS IN 2023- FAQ
Who are lifestyle influencers on Instagram?
In recent years, the role of social media in society has shifted dramatically. What once served as a platform for friends and family to connect has become a powerful tool for businesses and individual users alike. Instagram, in particular, has become a hotbed for marketing and self-promotion, with users leveraging the app’s photo and video capabilities to build their brands.
And among the most popular types of social media users are lifestyle influencers on Instagram. These are individuals who have amassed large followings by showcasing their stylish or aspirational lifestyles. Lifestyle influencers on Instagram can be found in all sorts of niches, from fashion to travel to food. What they have in common is that they use their Instagram accounts, at the most, to inspire others to live better life.
Many lifestyle influencers on Instagram got their start by posting photos of their everyday lives. But as their audiences grew, they began to focus more on creating curated content that aligned with their brand. This often includes partnering with brands or collaborating with other influencers to create sponsored content.
Lifestyle influencers on Instagram have become an important part of the marketing landscape, and many brands now rely on them to reach new audiences. Studies have shown that millennials are more likely to trust recommendations from social media users than traditional advertising. As a result, many brands are turning to lifestyle influencers on Instagram to promote their products and services.
Why are lifestyle influencers on Instagram so popular?
The popularity of lifestyle influencers on Instagram can be attributed to a few different factors. The first is that Instagram is a visual platform, and people are drawn to images and videos that are appealing and inspiring. Lifestyle influencers on Instagram often post beautiful photos and videos of their lives, which can be motivating for other people.
Another factor is that Instagram is a social media platform where people can follow their favorite celebrities, bloggers, and other people they look up to. Lifestyle influencers on Instagram often have large followings on the platform, and people enjoy following their daily lives and seeing the products and brands they promote.
Finally, lifestyle influencers on Instagram are popular because they offer helpful advice and tips on a variety of topics, such as fashion, beauty, food, travel, and home decor. People appreciate the advice and tips that lifestyle influencers share, and many of them can connect with these influencers to get more information.
When it comes to marketing a lifestyle brand, there are few tools as powerful as social media influencers, especially lifestyle influencers on Instagram. These digital stars have built up a large following by sharing photos and videos of their own lives, often in an aspirational way. This makes them the perfect partners for brands looking to promote their products and services to a wider audience.
Lifestyle influencers on Instagram are particularly well-suited for this platform because it is typically all about visuals. These influencers have mastered the art of creating beautiful, eye-catching posts that capture people’s attention. And since Instagram is such a popular platform, they can reach a large number of people with their messages.
Another reason why lifestyle influencers on Instagram are so important for lifestyle brands from all over the globe is that they have credibility with their followers. People trust these influencers to share honest opinions and recommendations, which makes them more likely to listen to their suggestions.
Overall, lifestyle influencers on Instagram are an essential part of any effective marketing strategy for lifestyle brands. By working with the right influencers, brands can reach a large audience with their messages and create lasting relationships with potential customers.
What do top lifestyle influencers do?
Top lifestyle influencers have carved out a unique corner of the social media landscape, leveraging their reach and relationships to inspire and shape the attitudes, behaviors, and consumption patterns of their followers. Top lifestyle influencers are experts in various domains such as fashion, beauty, food, travel, entertainment, and more. Top lifestyle influencers take advantage of their networks to share content that resonates with their followers and cultivate an engaged community around their brand.
The types of content top lifestyle influencers create may vary depending on the domain they specialize in but typically include product reviews, behind-the-scenes looks at events or experiences they’ve had, travel adventures, or tips they’ve picked up along the way. Top lifestyle influencers often collaborate with brands to promote products or services that align with their style, aesthetic, and values. This type of work provided by top lifestyle influencers may involve anything from sponsored posts on social media platforms like Instagram to creating exclusive video content for YouTube or other websites/platforms.
Top lifestyle influencers also use their platforms to create a sense of community among their followers by encouraging dialogue through comments sections under posts or hosting private Q&A sessions online. Additionally, many top lifestyle influencers will organize meetups in various cities for those who follow them so that they can connect in person as well as get a chance to meet the influencer themselves.
By engaging directly with people interested in what top lifestyle influencers do, top lifestyle influencers build a loyal following that trusts them not only for entertainment but also for advice when it comes to making decisions on what clothes/gadgets/services, etc., to invest in. This makes top lifestyle influencers powerful agents capable of influencing consumer behavior at scale thanks to the reach provided by social media platforms such as Instagram & YouTube. Moreover, many top lifestyle influencers have built full-fledged businesses around their brands allowing them to provide even more value & support for those interested in what they do & share!
How to become one of the top lifestyle influencers?
Becoming one of the top lifestyle influencers is not an easy task, but with dedication and hard work, it is achievable. Due to the saturation of top lifestyle influencers on social media platforms, aspiring top lifestyle influencers must stand out by communicating their message effectively to gain recognition within their niche.
The first step in becoming one of the top lifestyle influencers for any aspiring lifestyle influencer is to determine their target audience, as this will help ensure that their content appeals to the right people. This part of becoming one of the top lifestyle influencers includes determining who your ideal follower is and what type of content will be most engaging for them.
Next, top lifestyle influencers must build a strong presence on social media platforms such as Instagram, Twitter, and YouTube to reach a broader audience and expand their reach. Creating an eye-catching profile page on each platform that immediately grabs attention from viewers should be a priority since all the top lifestyle influencers do it themselves. This part of becoming one of the top lifestyle influencers can include selecting high-quality images or videos that showcase your style or interests, writing compelling captions or bios that explain who you are and why your followers should follow you, as well as utilizing hashtags to reach more potential followers as the top lifestyle influencers have.
How much do Instagram lifestyle influencers usually make?
The amount of money Instagram lifestyle influencers typically earn can vary greatly, depending on many factors. Generally speaking, Instagram lifestyle influencers with larger followings can command higher rates from brands for sponsored posts and product promotion. How much Instagram lifestyle influencers charge is directly related to the size of their following, as well as the level of engagement that their audience has with their content. A smaller audience of Instagram lifestyle influencers may not be able to earn as much per post as a larger one, however, Instagram lifestyle influencers can often charge more per post because they have access to more engaged followers.
The median salary for Instagram lifestyle influencers is estimated to be around $50-75K annually when counting both sponsored posts and collaborations with brands. However, this figure for Instagram lifestyle influencers can vary significantly depending on how successful the influencer’s account is and how many deals they can secure. For instance, some top-tier Instagram lifestyle influencers can make hundreds of thousands or even millions of dollars in a single year thanks to smart partnership deals and expansive social media campaigns.
On the other end of the spectrum, many aspiring Instagram lifestyle influencers don’t make much at all—or sometimes nothing at all—from their accounts due to a lack of followers or engagement on their content. Additionally, it can take quite some time for new accounts of Instagram lifestyle influencers to start seeing any sort of return on investment (ROI) from sponsored posts; thus making it difficult for newbies in the field to find success early on.
What type of content do the best Instagram lifestyle influencers produce?
The best Instagram lifestyle influencers produce a wide range of content that is focused on inspiring and engaging their audience. This content provided by Instagram lifestyle influencers can include anything from beauty and fashion tips to health and wellness advice, as well as relatable stories about the influencer’s life journey.
The content produced by Instagram lifestyle influencers often demonstrates the everyday realities of living a life full of experiences – something which resonates strongly with their audience. From recipes for healthy meals to behind-the-scenes looks into the glamourous life of Instagram lifestyle influencers, this type of content encourages followers to aspire to a certain lifestyle or goal or connects them via shared interests and experiences.
In addition to this visual content, Instagram lifestyle influencers often post stories featuring captivating captions that help increase engagement and create conversation amongst their followers. These stories produced by Instagram lifestyle influencers are often humorous and provide an inside look into the lives of these influencers; they allow audiences to connect on a more personal level with their idols by sharing similar thoughts or feelings.
Furthermore, some Instagram lifestyle influencers regularly share reviews and recommendations for products they love or have used themselves; this helps their audience find items they may want to purchase while simultaneously promoting particular brands. Additionally, many Instagram lifestyle influencers promote various charities or causes close to their hearts; by doing so, they can raise awareness for important issues within our society.
In conclusion, the best Instagram lifestyle influencers create content that is varied and highly engaging for their audiences. Instagram lifestyle influencers not only produce aesthetically pleasing visuals but also utilize captivating stories and genuine connections to foster a relationship between them and their followers – something which has contributed greatly towards the success of Instagram lifestyle influencers.
Do marketing agencies work with the top lifestyle influencers on Instagram?
Digital marketing agencies often work closely with top lifestyle influencers to help them reach a larger audience and build their brand. This type of collaboration is beneficial for both parties as it helps top lifestyle influencers increase their followers and visibility while providing the agency with an effective way to promote its services.
When working with top lifestyle influencers on Instagram, digital marketing agencies typically provide support in terms of content creation, social media management, and analytics. Agencies will often assist top lifestyle influencers with creating content that aligns with the influencer’s brand and values, as well as curate engaging visuals and captions. Agencies may also be responsible for scheduling posts for top lifestyle influencers so that they appear at optimal times when their target audience is most active. Additionally, they can help manage comments and messages from followers of top lifestyle influencers to ensure a positive engagement level. In addition to these tasks, digital marketing agencies are also responsible for tracking key performance indicators (KPIs) of top lifestyle influencers such as impressions, likes, shares, and comments to gauge the success of their campaigns. By analyzing this data they can then make adjustments if necessary or continue focusing on areas where they are seeing positive results in working with top lifestyle influencers.
Furthermore, digital marketing agencies usually partner with top lifestyle influencers on Instagram by negotiating compensation that works best for both parties. This could include payment in exchange for posts provided by top lifestyle influencers, or commissions based on sales generated from the influencer’s posts or links they share in their bio section. It is important to note though that not all compensation arrangements are equal; some contracts with top lifestyle influencers may involve more restrictive language than others regarding ownership rights of content or other legal matters. Therefore it is important for each party involved to carefully review any proposed contract before signing anything to avoid any potential misunderstandings down the road.
How to find some of the top lifestyle influencers on Instagram?
Finding some of the top lifestyle influencers on Instagram can be an overwhelming task, especially since the platform is home to millions of users and brands. However, with the right planning, research, and execution, you can find highly influential and top lifestyle influencers who have an engaged audience and can reach your target market.
The first step in finding top lifestyle influencers is to determine what type of lifestyle influencer you are specifically looking for. Consider factors such as age range, gender, location, or interests of top lifestyle influencers that align with your brand. As you narrow down the criteria by which you will assess top lifestyle influencers, you can begin your search by using relevant hashtags and keywords related to your product’s niche.
Once you have a list of potential top lifestyle influencers in hand, it’s important to check their engagement rate on each post they share; this will help you gauge how influential they may be on their current audiences. A good rule of thumb is that if an account has more than a 1% engagement rate (likes/comments/shares per post), then they are considered relatively successful top lifestyle influencers. Additionally, look at the type of comments top lifestyle influencers get; if there’s a decent amount of thoughtful comments or questions then it shows they have followers who engage with them beyond just liking their posts.