29 Jan 100 TOP SOCIAL MEDIA INFLUENCERS IN 2022 (UPDATED)
100 Top Social Media Influencers with Most Followed Accounts
Over the past few years, we are seeing social media become more entwined in our everyday lives, resulting in it taking on more of a function, beyond communication. As a result, the influencer marketing industry has grown an enormous amount, which some would give credit to social media influencers. The online space has become somewhere consumers come to for knowledge, inspiration, but also trustworthy advice on what products are best to put their money into.
Whether that will be from clothing brands, beauty products or their next gadget, consumers are actively seeking out their endorsements. A study reported by Forbes, found that 49.3% of respondents had made a purchase based on an influencer’s recommendation and that 44.2% generally trust the recommendations from social media influencers.
With this in mind, brands are choosing to increase their marketing spend with social media influencers, as they become more effective. According to Business Insider, the influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019.
Even with the recent outbreak of coronavirus, people are spending more time on social media and as a result, are more likely to spend more time interacting with their favorite social media influencers. Business Insider states, 96% of US and UK consumers who follow influencers were engaging with them more or to the same extent as before.
There is no doubt that social media influencers have had a major impact on the marketing landscape. In just a few short years, they have gone from being a relative niche group to becoming one of the most sought-after demographics by brands and businesses. And as social media platforms continue to grow and evolve, likely, the influencer market will only become more valuable. One of the biggest advantages of social media influencers is that they can reach a large audience quickly and easily. With just a few clicks, an influencer can share their content with millions of people.
This allows businesses to reach a wider audience than they would be able to through traditional marketing channels. Another benefit of social media influencers is that they are often very relatable. Because they are just regular people sharing their lives and experiences online, their followers feel like they can connect to them on a deeper level. This helps to build trust between the influencer and their audience, which can lead to higher conversion rates and more business success.
Overall, social media influencers are creating a bright future for the influencer market in general. With their ability to reach a wide audience and build trust with their followers, they are well-positioned to help brands achieve their marketing ambitions.
Today social media influencers are not only rising in numbers, through sharing their vulnerable, authentic self’s but are getting rewarded with increasing online engagement, resulting in partnerships with brands.
Keep reading to find out who we have ranked our top 100 social media influencers, that you should keep an eye out for in 2022:
LIST OF 100 TOP SOCIAL MEDIA INFLUENCERS IN 2022 (YOUTUBE, INSTAGRAM, SNAPCHAT, TWITTER, AND TIKTOK)
YOUTUBE TOP SOCIAL MEDIA INFLUENCERS
1. PEWDIEPIE (108 MILLION)
Felix Arvid Ulf Kjellberg, one of the most famous social media influencers, commonly known online as PewDiePie is a Swedish YouTuber and comedian, who is best known for his ‘Let’s Play’ videos and comedy sketches. Overtime his content has diversified to include vlogs, music videos and comedy shorts, which has led him to become the most subscribed YouTube channel ever to be operated by an individual. Reaching over 26 billion views, PewDiePie is considered to be one of the top social media influencers and has also been named one of the world’s most influential people by Time magazine.
2. KIDS DIANA SHOW (73.4 MILLION)
Eva Diana, age 6 is best known for starring in the hit YouTube channel, Kids Diana Show. Based in, and being one of the most famous social media influencers in Ukraine, Diana posts videos with her friends and family that focus on children’s songs, reviewing toys, learning English and vlogging. Her most-watched video ‘Diana and her Barbie Car – Camping Adventure’; she is considered to be one of the top social media influencers with over 1 billion views. Her channel is the most subscribed YouTube channel from Ukraine and the third most viewed channel in the world.
3. LIKE NASTYA (68.2 MILLION)
Anastasia Radzinskaya, also known as Nastya, Stacey and Like Nastya is a 6-year-old Russian American YouTuber and one of the most popular and most famous social media influencers. With the help of her parents, run seven channels creating videos aimed at children. Anastasia’s channel is the sixth most-viewed channel on YouTube with over 51 billion views and her largest channel, Like Nasty, a is the ninth most subscribed channel in the world.
4. VLAD AND NIKI (61.8 MILLION)
Brother Vlad and Niki are Russian-American YouTubers, one of the most famous social media influencers, who with the help of their parents Sergey and Victoria, run 15 YouTube channels in 11 different languages. Vlad and Niki are considered to be one of the top social media influencers – combined their channels have more than 73 million subscribers. Their main channel Vlad and Niki has over 42 billion views and is the eleventh most subscribed YouTube channel in the world. Their content consists of the brothers playing with their toys, telling stories and nursery rhymes.
5. DUDE PERFECT (54.9 MILLION)
Dude Perfect or DP, are an American sports and comedy group based in American, that consists of five former college roommates. The group rose to fame in 2009 after performing trick shots and releasing the footage on YouTube, which later went viral. They are one of the top social media influencers who are now known for redefining the entertainment in sports with daring stunts, ‘battles’ and entertaining tricks. Most recently, they partnered with YouTube to make a documentary around their success on the platform.
6. MRBEAST (52.1 MILLION)
Jimmy Donaldson, but better known as ‘MrBeast’ online, is one of the top American social media influencers, and entrepreneur. In 2017 Jimmy went viral with his ‘counting to 100,000’ video, earning him tens of thousands of views and has kept increasing his popularity ever since. Now is he often credited for pioneering expensive stunt-based YouTube videos, as well as being known for his donation videos were, he gifts charities with large sums of money. He was also one of the top 10 highest paid YouTubers in 2020.
7. JUEGAGERMAN (42.9 MILLION)
Germán Alejandro, otherwise known by his YouTube channels ‘HolaSoyGerman’ and ‘JuegaGerman’, is one of the top social media influencers from Chile, a comedian and a writer. With a combined subscriber count of over 80 million, he is one of the biggest Spanish speaking YouTubers of all time and creates comedic videos about various events that occur in his life. As well as creating videos, Germán is also the lead singer and producer of the popular band ‘Ancud’ with his brother.
8. WHINDERSSONNUNES (41.7 MILLION)
Brazilian comedian, singer and YouTuber, Whindersson is commonly known for his comedic videos which he has created consistently since he made his channel in 2013. He is one of the top social media influencers with the second most subscribed YouTube channel in Brazil with over 3.7 billion views and a survey released by Google revealed Whindersson is the second most influential Brazilian personality among 14- to 17-year-olds in Brazil.
9. FELIPE NETO (41.2 MILLION)
Felipe, one of the most famous social media influencers, is a 33-year-old Portuguese-Brazilian top social media influencer, comedy actor and writer. He began his career on YouTube by talking about celebrities in a criticizing, comedic way, which led him to become the first Brazilian Youtuber to reach one million subscribers in 2012. Since then, his subscriber count has grown tremendously, he founded ‘Paramaker’, one of Brazil’s largest entertainment companies and has been named in Time magazine’s 100 Most Influential People of 2020.
10. FERNANFLOO (40.3 MILLION)
Luis Fernando Flores Alvarado, but commonly known as Fernanfloo, is a Salvadoran gaming YouTuber. With a total of over 8 billion views and more than 540 videos online, he is one of the top social media influencers with the third most-subscribed Spanish speaking channel and the most subscribed channel from his hometown of El Salvador. Fernanfloo’s niche is gaming videos, vlogs and occasional animated comedy sketches which led him to release a popular gaming app in 2016 and a fiction book in 2017.
11. ELRUBIUSOMG (39.5 MILLION)
Rubén Doblas Gundersen or elrubiusOMG is a 30-year-old Spanish-Norwegian YouTuber and one of the top social media influencers who creates predominately gaming videos and vlogs that have gained him over 9 billion views since he started in 2006. Similarly, Rubén is also one of the most popular streamers on Twitch, having the fourth most-followed Twitch channel in the world.
12. VOCÊ SABIA? (39.1 MILLION)
Brazilian YouTubers Lukas Marques and Daniel Molo, one of the most famous social media influencers, in 2003 created the channel ‘Você Sabia?’, translated to ‘Did You Know?’ so they could create educational but entertaining content that features pranks, short documentaries and videos of curiosities. Whilst aiming to be an educational channel, over the years he has been subject to criticism and controversies for being politically incorrect, however it remains in the top 5 subscribed channels in Brazil.
13. LUISITO COMUNICA (35.1 MILLION)
Mexican businessman, Youtuber, overall internet personality and one of the most famous social media influencers, is best known as Luis Arturo Villar Sudek or by his YouTube channel Luisito Comunica (Little Luis Communicates) and creates a lot of fun travel and gadget content. He has the second most subscribed channel in Mexico and 46th most-subscribed channel in the world. Since he began his online career in 2010, he has moved into movies by doing the voiceover of the Latin American film, Sonic The Hedgehog last year.
14. LUCCAS NETO (33.5 MILLION)
Brother to popular YouTuber Felipe Neto, Luccas Neto Ferreira is a Brazilian actor, comedian and one of the most famous social media influencers, based in Rio De Janeiro. He predominately creates content that focuses on children’s entertainment and as a result has held the title for the most-watched YouTuber in Brazil since 2017. From the back of his successful YouTube channel, he has hired a team of professionals to help supervise and approve the content, launched his own line of toys and published a book which hit pre-sale records.
15. VEGETTA777 (32 MILLION)
Samuel de Luque Batuecas, or otherwise called Vegetta777 is a Spanish gaming YouTuber, one of the most famous social media influencers, widely known for his popular Minecraft videos. At the age of 31, he differs from many YouTuber videos as he tries to make his video into a story narrative, with his voiceovers mimicking movies. Since Samuel began his channel in 2008, he has gained over 13 billion views and is currently the second most subscribed channel in Spain.
16. REZENDEEVIL (28.7 MILLION)
Brazilian Youtuber, Rezendeevil or less commonly known as Pedro Afonso Rezende Posso, is best known for his gaming and Minecraft videos and is one of the most famous social media influencers. With over 11 billion views and becoming one of the most subscribed channels in Brazil, he has later turned his online success into co-authoring a book with father in 2015 and more recently launching a children’s entertainment channel called ‘Canal do Gabo’ for his younger fans.
17. CARRYMINATI (28.6 MILLION)
Ajey Nagar, but better known on the internet as CarryMinati, is an Indian YouTuber and one of the most famous social media influencers, who creates videos on his comedic skits, reactions to various online topics as well as creating video for his specific gaming channel. As of January 2021, Ajey became the most subscribed YouTube creator in India and boasts over 2 billion views.
18. MARKIPLIER (28.2 MILLION)
Markplier or formerly known online as ‘MarkiplierGAME’ is an American YouTuber, gamer commentator, actor, comedian, and one of the most famous social media influencers. Based in Los Angeles, Mark specialises in ‘Let’s Play’ videos and horror videos games. Since starting his YouTube career in 2012 he has hit over 14 billion views on his channel and has become one of the most popular gaming YouTuber’s in America. He has recently branched out by co-founding a clothing company with a fellow YouTuber and co-host’s the ‘Unus Annus’ channel.
19. RYAN’S WORLD (28.2 MILLION)
Ryan’s World but formerly known as ‘Ryan Toys Review’ online is a children’s YouTube channel featuring 9-year-old Ryan Kaji, his mother, father and twin sisters. The channel releases a new video every day, one being, ‘Huge Eggs Surprise Toys Challenge’ which quickly gained over 2 billion views as of 2020, making it one of the 60 most viewed videos on YouTuber ever. In 2018 and 2019 Ryan’s channel was listed as one of the highest-earning YouTube channels by Forbes.
20. A4 (27.9 MILLION)
Belarusian YouTuber Vlad Bumaga or more often known online as A4 is a content creator who makes pranks, stunt, skits and parody videos. With over 300 videos and 6 billion views on his YouTube channel, he is the most viewed YouTuber and one of the most famous social media influencers from his town Belarus in Minsk.
TIKTOK TOP SOCIAL MEDIA INFLUENCERS
1. CHARLI D’AMELIO (107.1 MILLION)
Charli D’Amelio is an American social media influencer, actress and dancer, who began her social media career at the age of 16, after over 10 years of competitive dancing. In 2019, she started consistently posting dance videos to popular songs on TikTok, which quickly blew up, resulting in her large following and being the most-followed creator on the app to date. She is now regarded as one of the most famous social media influencers of her generation. According to Forbes she is now the second-highest earning TikTok personality and is highly regarded as the ‘biggest star’ on the app.
2. ADDISON RAE (75.4 MILLION)
American TikToker, dancer and actress, primarily posts dancing and lip-syncing videos to her 75 million followers. Since the age of 6 she has been dancing competitively across the United States and in 2019 she took this passion to TikTok where she posted dance routines to chart hitting songs. Since she has become the second most followed individual on the platform and was named the highest-earning TikTok personality by Forbes. She is now part of a TikTok collaborative group called the ‘The Hype House’ based in Los Angeles, and is one of the most famous social media influencers.
3. ZACH KING (54.9 MILLION)
Los Angeles based internet personality, filmmaker and illusionist, Zach King , one of the most famous social media influencers, or often referred to as ‘Final Cut King’, is best known for his ‘magic vines’ video, which are 60-second clips that are edited to look as if he is doing magic. King began his social media career on YouTube in 2008, then moved to Vine in 2013 and lastly to TikTok in 2016, where he has now become the third most successful individual on the platform. His most popular video is of himself flying on a broomstick which amassed to over 2.1 billion views in 4 days.
4. BELLA POARCH (54.3 MILLION)
The Philippines born Tik Tok star Bella Poarch, one of the most famous social media influencers of her generation, posts comedy lip-sync and sometimes gaming videos on her platform. She rose to stardom in August 2020, when she posted a TikTok video set to the song ‘M to the B’ which amassed to an incredible 30 million likes, which became the most liked TikTok video in the history of the app.
5. SPENCER X (51.1 MILLION)
Beatboxer and TikTok creator, Spencer is best known for his original music, produced tracks and comedic sketches. Before gaining social media fame, he toured with bands and rappers and posted on his YouTube channel where he created beatbox challenges and tutorials, which he now also mimics on TikTok. Spencer has now collaborated with numerous famous artists including, Alicia Keys, Marshmello and Sean Kingston, and is considered as one of the most famous social media influencers today.
6. LOREN GRAY (50.9 MILLION)
American singer, YouTuber, TikTok creator and model Loren Gray, is most famous and known for her TikTok videos where she has gained more than 50 million subscribers and 2.7 billion hearts. She was one of the first musically inclined influencers to grow an immense following on the platform and now as a result been signed to Virgin Records.
7. DIXIE D’AMELIO (48.4 MILLION)
Eldest of the D’Amelio sisters, Dixie is an American social media influencer and singer. She is one of the most famous social media influencers and she gained her popularity on TikTok after seeing her sister Charli rise to online fame. In 2020 Forbes named Dixie the third highest-earning TikTok star after earning $2.9 million that year and since she has released a single with rapper Wiz Khalifa and signed with a record label.
8. JUSTMAIKO (44.3 MILLION)
Dancer and choreographer Michael Le, but otherwise known as ‘Just Maiko’ online is a social media influencer who creates dance content on his TikTok, Instagram and YouTube. He has most famously collaborated with the dancers Jason Derulo, Crissa Jackson and Javier Romero, which makes him one of the most famous social media influencers today. As well as the multiple dancing tutorials he posts a day, Michael is also an avid blogger and photographer.
9. RIYAZ (43.8 MILLION)
Indian TikTok star, fashion blogger, actor and model Riyaz Aly is best known for his lip-sync TikTok videos which gained immense popularity in 2019. With more than 43 million TikTok followers, Riyaz is the most followed Indian star on the app and as a result gets to collaborate with many commercial brands and famous Bollywood singers, which include featuring in their music videos.
10. BABY ARIEL (35.3 MILLION)
Ariel Rebecca Martin, but best known on the internet as Baby Ariel is an American social media personality, singer and actress and one of the most famous social media influencers who posts fun videos on the platform TikTok. In 2017 she was recognized as one of the most influential people on the internet by Time Magazine and was featured on Forbes 2017 list of top entertainment influencers. Since she has also moved to our big screens by starring in the Disney Original Movie Zombies 2 and on a mini-series of Brat’s Dolls.
11. KIMBERLY LOAIZA (35.3 MILLION)
Kimberly Loaiza first became a social media star when she earned more than 26 million YouTube subscribers through her collection of tutorials, tags and challenge videos. She later moved to the platform TikTok, where she quickly became the most-followed Spanish speaking TikTok personality, and one of the most famous social media influencers, and has since posted a series of TikToks with fellow social media stars, as well as releasing some original songs, as an aspiring singer.
12. JAMES CHARLES (34.3 MILLION)
American internet personality, James Charles, one of the most famous social media influencers, is a beauty YouTuber and professional make-up artist. Since starting his YouTube channel in 2015 he has amassed to 25 million subscribers but has now surpassed this with 35.3 million followers over on TikTok. Posting quick, fun video on beauty tips, trend videos, dancing and most recently singing videos, he is now the sixteenth most-followed TikTok star.
13. CZNBURAK (33.3 MILLION)
Burak Ozdemir, but best known online as Cznburak, is a renowned Turkish Chef and one of the most famous social media influencers who owns a few restaurants in Istanbul. Burak became one of the most followed chefs on the internet after sharing a video of his unique styling when preparing his Turkish dishes, the most notable being his 40-inch kebab.
14. JO JO SWIA (31.8 MILLION)
Joelle Joanie Siwa is an American dancer, singer, actress and YouTuber, who is best known for appearing in two seasons of the television show, Dance Moms. Since the show aired Jo Jo has rocketed into fame and now posts daily videos on her YouTube and TikTok channels of her daily life and the current trends. In 2020 she was included on Times annual list of the top 100 most influential people in the world and is set to feature in someone screen films this year.
15. GIL CROES (31.4 MILLION)
Gilherm Croes is a model, actor and social media star from Aruba, best recognised for his lip-sync and comedy videos on both YouTube and TikTok. Gil is also one half of the ‘CroesBros’ on social media, who are well known YouTube personalities on the platform. Following his success on social media, Gil has had the chance to pursue a career in acting with several sort films.
16. AVANI (30.9 MILLION)
TikTok phenomenon Avani, one of the most famous social media influencers, is known on the platform for her trendy makeup and posting comedy, dance, challenge and transition videos. She began to find fame on the app at the age of 14 when a video she posted of her in a creepy clown makeup went viral and temporarily earned her the nickname ‘clown girl’.
17. LIL HUDDY (29.6 MILLION)
Chase Hudson, one of the most famous social media influencers, but mostly recognized as Lil Huddy on TikTok, is an American social media influencer and entertainer. With over 29 million followers, Chase posts lip-syncing videos to songs by popular artists and in 2019 he became a member of the collaborative creator group, ‘The Hype House’ alongside other known TikTok Creators.
18. STOKES TWINS (29.2 MILLION)
Brothers Alex and Alan, one of the most famous social media influencers, known as the Stokes Twins, are identical twins who create funny and viral videos which mainly consist of comedic sketches. Since gaining popularity the pair have joined a YouTube group channel ‘Sunset Park’, appeared in serval TV shows and released a compilation album which features their favourite songs.
19. JOE ALBANESE (28.1 MILLION)
TikTok star Joe Albanese is known online for his break-dancing skills, many different coloured wigs and posting comedic videos with his mother and sister. Since he began his TikTok career in 2019 he has taken off to now become one of the most successful TikTok stars. He has now joined a collaborative TikTok group called ‘Sway House’ in Los Angeles, where he makes content every day with fellow members.
20. DOBRE TWINS (27.2 MILLION)
Lucas and Marcus Dobre, one of the most famous social media influencers, known as The Dobbies, Dobre Twins and Dobre Brothers online are an American dancing duo and social media influencers. The twins produce video content on dance videos, experiments, challenges, pranks and vlogs on predominately the platforms YouTube and TikTok. They rose fame on the defunct video application app Vine, but now they mimic their content on the similar platform TikTok, which is their highest followed account.
INSTAGRAM TOP SOCIAL MEDIA INFLUENCERS
1. HUDA KATTAN (47.9 MILLION)
Iraqi-American makeup artist, beauty blogger and entrepreneur Huda Kattan, one of the biggest social media influencers, also known by her cosmetics line Huda Beauty is considered one of the most influential beauty experts on social media in the world. Kattan shares on her Instagram page makeup related, how-to’s, reviews, showing off successful makeup applications and establishing trends, which is both informative and entertaining for her followers and seen to be the key reason for her success.
2. LELE PONS (43.3 MILLION)
Venezuelan-American internet celebrity, YouTuber, singer and actress Lele Pons, one of the biggest social media influencers, came to fame on Vine before the app was shut down in 2016. Since she has branched out to creating comedy sketches on the platform YouTube, where she has over 17 million subscribers. Apart from social media Pons has released her own music, accompanied by music videos, acted in both film and television, and co-authored a novel.
3. NUSR_ET (33 MILLION)
Nusret Gökç, but often referred to as ‘Salt Bae’ is a Turkish butcher, chef, one of the biggest social media influencers, and restaurateur who own a chain of luxury steak houses. He became widely popular through a series of viral internet videos in 2017 which showed him uniquely cutting meat and sprinkling salt. The initial viral video called ‘Ottoman Steak’ was viewed over 10 million times on Instagram and has allowed Nusret to expand his business and serve a range of celebrities around the world.
4. AMANDA CERNY (25.2 MILLION)
American actress, model and social media personality, Amanda Cerny rose to fame for featuring on the Playboy Playmate calendar, which kickstarted her modelling career. As one of the biggest social media influencers, Amanda became popular by uploading comedy sketched on her YouTube channel which has more than 2.8 million subscribers. Similarly, she has also emerged as being within the top 5 people to have the most viewers on her Instagram stories, where she posts about her modelling and the latest fashion trends.
5. ZASKIA SUNGKAR (23.5 MILLION)
Zaskia Sungkar, one of the biggest social media influencers, is an Indonesian actress and singer of mixed Arabic and Minangkabau heritage. Zaskia found fame in 2008 when she and her sister Shireen, founded the singing group ‘The Sisters’ and released two self-titled albums which both received national airplay. Since then, she has taken part in many television presenting jobs with her husband, opened a kindergarten centre with her sister and released more singles, all of which is growing her popularity.
6. CHIARA FERRAGNI (22.5 MILLION)
Italian entrepreneur, fashion blogger, influencer and designer Chiara Ferragni is best associated with her blog ‘The Blonde Salad’ which she started in 2009 and has ever since, worked with many popular fashion and beauty brands. Now Chiara’s Instagram content is less fashion, but more family and lifestyle orientated since having her baby boy and also with a girl on the way.
7. CAMERON DALLAS (21.4 MILLION)
Actor and social media influencer, Cameron Dallas before fame started posting Vines featuring pranks on his friends and family in 2012, where he gained over 9 million followers by the time the app was shut down. During this time Cameron began building a strong presence on Instagram where he shares pictures of his everyday life and has since branched out by starring in a few comedic movies as well as his very own Netflix series ‘Chasing Cameron’.
8. CARLINHOSMAIAOF (21.2 MILLION)
Luiz Carlos Ferreira dos Santos, however, commonly recognised by Carlinhos Maia is a Brazilian comedian, actor, one of the biggest social media influencers, digital influencer and entrepreneur. Beginning his career by creating comedic videos on Instagram, Maia is currently boasting a record-breaking 2 billion impressions and ranks second place on the most viewed stories in the world.
9. HANNAH STOCKING (18.7 MILLION)
Greek-American model and social media influencer, Hannah Stocking-Siagkris who found success online on Vine in 2013 when she posted a video called ‘How girls react to guys VS How guys react to girls’ which went viral in days. Now Hannah is best known for her work on YouTube and TikTok where she uses her degree in Chemistry and Biology to breakdown and explains simply topics on her social media channels to make them more accessible to her audience.
10. LIZA KOSHY (18.7 MILLION)
Elizabeth Koshy is an American actress, television host, one of the biggest social media influencers, comedian and YouTuber who is mostly recognized by her loud racial expression and quick pace. Beginning her social media career on Vine in 2013 she posted short comedic videos which later after the app got shutdown was mimicked on her YouTube channel. With a combined total of 3 billion views on her YouTube channels, time named Koshy one of the top 100 most influential people on the internet in 2019. She now has branched out to acting, with most recently starring in Netflix dance, comedy film ‘Work It’ in 2020.
11. BHADBHABIE (17.3 MILLION)
Danielle Bregoli Peskowitz, also known by her stage name Bhad Bhabie is an American social media star, one of the biggest social media influencers, and a rapper. She became known when she appeared on the television series Dr Phil in 2016 and during the episode, she used the phrase ‘catch me outside, how about that?’ which later became a viral video and meme. Since then, Danielle has released music, where she made it 77th spot on the Billboard Hot 100, which made her the youngest female rap artist to debut on this music chart.
12. YUYACST (16 MILLION)
Mariand Castrejón Castañeda, better recognized as Yuya or formally known as ‘Lady16Makeup’, is primarily a Mexican beauty YouTuber. Creating her channel in 2009 after winning a YouTube makeup content, Yuya grew her following from there, which led to becoming the most popular member of the beauty community and one of the biggest social media influencers, for many years.
13. LISA AND LENA (15.5 MILLION)
German identical twins Lisa and Lena, one of the biggest social media influencers, make short videos specifically of them lip-syncing on social media platforms, TikTok, Instagram and Twitter. After initially becoming one of the most followed TikTok accounts, they deleted their account after no longer wanting to support the app, making Instagram their account with the most followers. In 2016 the duo released their own clothing brand ‘J1MO71’ and began modelling for a German company, Compose.
14. NIKKIE TUTORIALS (14.5 MILLION)
Nikkie De Jager or otherwise known online as Nikkie Tutorials is a Dutch makeup artist, one of the biggest social media influencers, and a beauty YouTuber. She gained popularity in 2015 after her YouTube video ‘The power of makeup’ became a viral video and inspired so many to show themselves without makeup. With her newfound fame, Nikkie has collaborated with countless high-end brands, named one of the top 10 beauty influencers in 2017, has most recently revealed to be an online host of the Eurovision Song Contest in 2021.
15. JAKE PAUL (14.5 MILLION)
American YouTuber, actor, rapper and professional boxer Jake Paul, rose to fame on the now-defunct app Vine in 2013. Since then, he took to YouTube posting daily vlogs and comedic videos and has since dabbled in professional boxing, where he has fought other social media influencers, released chart hitting singles and been involved in worldwide controversy.
16. JEFFREE STAR (14.1 MILLION)
Entrepreneur, one of the biggest social media influencers, YouTuber, singer and the founder and owner of beauty brand Jeffree Star Cosmetics, first found fame when releasing his album Beauty Killer in 2009, where he was successful enough to embark on several world tours. However, after leaving the music industry in 2013, Jeffree pursued another passion of his, makeup. He began creating videos of his new beauty looks and tutorials, which led to him too soon after producing his own highly successful cosmetic line.
17. MADDIE ZIEGLER (13.9 MILLION)
Originating from reality television show Dance Moms, Maddie Ziegler is one of the biggest social media influencers, an American dancer, actress, author and model who began her career at the age of 8. After 6 years on the TV show, Maddie gained more recognition when she starred in a series of music videos for popular artist Sia which was streamed across the world. She was later named one of the most influential teens by Times for three years in a row and has now been a judge on a reality dance competition and published several books.
18. MICHELLE LEWIN (13.7 MILLION)
Michelle Lewin is a Venezuelan bodybuilder, a model, and one of the most well know top social media influencers . On her Instagram channel, she endorses a variety of workouts, products and general fitness tips to help her followers with exercising, which include meal plans and routines to get fit at home.
19. JOANNA GAINES (12.9 MILLION)
Well known lifestyle and interior design personalities, Joanna Gaines is one of the most popular social media influencers who has made a name for herself by appearing on the hit television show ‘Fixer Upper’ with her husband. Claimed for giving real estate on TV a breath of fresh air, Joanna improves homes around the country. She frequently posts on Instagram her aesthetically pleasing interior images, her won tip and tricks within the trade and general aspiring content.
20. KAYLA ITSINES (12.7 MILLION)
Australian personal trainer, author, and entrepreneur Kayla Itsines is one of top social media influencers rose who rose to stardom after creating a series of fitness eBook’s and a meal planning and workout app called ‘Sweat with Kayla’. After the app generated more revenue than any other fitness app in 2016, Kayla was named one of 30 most influential people of the internet by Time magazine and they noted her success of using social media effectively to promote her brand.
TWITTER TOP SOCIAL MEDIA INFLUENCERS
1. SHANE DAWSON (9.1 MILLION)
Shane Lee Yaw, known professionally as Shane Dawson is an American YouTuber, actor, writer, director and musician. At 19, Shane became one of the top social media influencers as one of the first people to acquire over half a billion views by 2010. He is mostly recognised by his sketch comedy videos where he impersonates characters and celebrities and he uses his Twitter platform to promotes his and his friend’s new videos, products and also to vent his thoughts and feelings.
2. JOEL OSTEEN (10 MILLION)
American pastor, author and businessperson Joel Osteen, one of the biggest social media influencers, is best recognized through his televised sermons which he performed in 2018. Seen by approximately millions of viewers, mainly in the US, Osteen has used this fame to write several best-selling books. Joel is known for his unique sermons, which earned him on Barbara Walters’s list of the 10 Most Fascinating People of 2006.
3. AUSTIN MAHONE (9.2 MILLION)
Singer and songwriter based in America; Austin Mahone, one of the biggest social media influencers, gained his popularity through performing covers of popular pop songs on YouTube. Since then, he has been signed with a record label where he released three albums and also has toured with some big names in the music industry. Now he is working on his music independently and used his social media platforms to keep in contact and connect with his loyal fanbase.
4. TROYE SIVAN (9.2 MILLION)
Troye Sivan, one of the biggest social media influencers, is a South-African born singer, songwriter, actor and YouTuber who rose to fame after releasing videos of him singing on his YouTube channel in 2007. This led to him eventually being signed by a record label in 2013 where his single ‘Happy Little Pill’ reached number 10 on the Australian music charts. Since then, Troye has consistently produced more albums, as well as, dabbled in acting by appearing in a few blockbuster movies.
5. MARIO TEGUH (9.2 MILLION)
Indonesian motivational speaker and consultant Mario Teguh, one of the biggest social media influencers, began his online career when he was a presenter for ‘Mario Teguh Golden Ways’ for Metro TV, as well as presenting for a business art channel. He then took up motivational speaking which has now led him to be listed as one of the 8 personality changes version of the newspaper and a highly sort out motivator.
6. CONNOR FRANTA (9 MILLION)
YouTuber, entrepreneur, writer and entertainer, Connor Franta is best known through his YouTube channel which has over 5 million subscribers, where he creates poetic films to lifestyle, vlog-style videos. Currently, Connor focuses his time on his various entrepreneurial enterprises, some of which include a clothing line, coffee and lifestyle companies and curating music.
7. GRAYSON DOLAN (8.6 MILLION)
Content creator, Grayson Dolan first found a web following with his twin brother Ethan Dolan on the app Vine. Here they created short videos of pranks on each other, snippets of their daily lives and challenge videos. By popular demand, they made a YouTube channel which now has over 10 million subscribers and additionally led to them becoming part of the web group ‘Sister Squad’ with some other well known social media influencers which as ultimately accelerated their internet careers.
8. ETHAN DOLAN (8.4 MILLION)
Half of the duo the Dolan twins, Ethan Dolan is a popular content creator alongside his brother Grayson Dolan. Beginning their internet careers on Vine, but now on YouTube and TikTok, the twins have become overnight successes with their attractive looks, comedic style videos and with the help of endorsements from other well-known social media influencers. Ethan specifically has had a lot of attention online with his fans creating rumours and wondering who he is dating.
9. DANIEL HOWELL (8 MILLION)
One of Brittains most popular social media influencers, Daniel Howell is a presenter and author who gained internet fame through his YouTube channel which was formally known as ‘Danisnotonfire’; it reached over 6 million subscribers. Since then, he has teamed up with his best friend Phil Lester to form the channel ‘DanandPhilGames’, which later led them the opportunity to present a Saturday night entertainment show, ‘Dan and Phil’ on BBC Radio 1.
10. HARDWELL (7.3 MILLION)
Robbert Van De Corput, recognised professionally as Hardwell, is a Dutch DJ, remixer, record producer and one of the most well known social media influencers. Best known for his DJ sets at music festivals, such as Sunburn and Tomorrowland, he was also voted the world’s number one DJ in DJ Mag in 2013 and 2014. However, since his 2018 tour, Hardwell announced he was having a break to focus on his personal life, but he still uses his social media platforms to keep in contact which his loyal fans.
11. BARKHA DUTT (7.3 MILLION)
Indian television journalist, author and owner of YouTube news channel ‘MoJo’, Barkha Dutt or recognised of Twitter as ‘DButt’, got her being a prominent figure in the reporting of the Kargil conflict between India and Pakistan in 1999. She is one of the most popular social media influencers who now is also an opinion columnist for The Hindustan Times and The Washington Post and has won many awards for her brilliant journalism.
12. FELIPE CASTANHARI (7.3 MILLION)
YouTuber, television presenter and graphic designer from Brazil, Felipe Castanhari, is best known for presenting and founding ‘Channel Nostalgia’ on YouTube. With now a team of 12 behind the successful channel, Felipe is one of the most popular social media influencers and is considered one of the thirty most promising young people in Brazil in 2016 and most recently ranked as one of the biggest influencers in the country.
13. SQUEEZIE (7.3 MILLION)
Lucas Hauchard, known professionally as Squeezie, is one of the most popular social media influencers from France. He is recognized for being a francophone gamer with over 15 million subscribers and 7 billion views. He mostly specializes in ‘Let’s Play’ commentaries, vlogs and collaborating with fellow French internet personalities.
14. PHIL LESTER (7.1 MILLION)
Phil Lester, one of the biggest social media influencers, but more widely known online as Amazing Phil, is a British YouTuber and presenter. With over 4 million YouTube subscribers, Phil is regarded as part of the original YouTuber’s, who help the term become what it is today, in the UK. In 2019 he was named in The Sunday Time’s top social media influencers in the UK and now he has partnered up with his best friend and fellow internet celebrity Dan Howell, to host a Saturday night radio show for BBC 1.
15. NORMAN THAVAUD (7.1 MILLION)
Norman Thavaud, but also known by his channel name ‘Norman fait des vidéos’ which translates to Norman makes videos is a French comedian and YouTuber recognized for his short comedic videos. With over 12 million YouTube subscribers and several of his videos being viewed tens of millions of times, Norman is regarded as a local internet success and one of the biggest social media influencers in France.
16. JACKSEPTICEYE (6.9 MILLION)
Seán William McLoughlin, however, better known as ‘Jacksepticeye’ is an Irish YouTuber, best celebrated for his vlogs and comedic ‘Let’s play’ series. To date, his channel has more than 13 billion views and over 26 million subscribers, and as a result, being the most subscribed Irish Channel. Since claiming his internet fame, Seán has appeared in many television shows, films, video games and web series on YouTube.
17. NASH GRIER (6.5 MILLION)
American internet celebrity Nash Grier became known for his short videos on the now-defunct video-sharing platform Vine in 2013. By 2015 he became the second most followed user on the platform. Since his Vine fame, Nash has moved his comedic sketch videos over to YouTube where he now has over 2 million subscribers. Alongside his online career, Nash has appeared on various news shows, music videos and even a Netflix film, due to his growing popularity.
18. JC CAYLEN (6.5 MILLION)
Justin Caylen Castillo, or otherwise recognised as JC Caylen is widely known for being an American Youtuber and one of the biggest social media influencers. Over his eight years on the platform, Caylen has managed to amass over 2.9 million subscribers on his personal channel and 3.6 million on his joint channel with best friend Kian Lawley. In addition to his YouTube career, JC has also appeared in several films and television series.
19. NICOLE POLIZZI (6 MILLION)
Nicole Polizzi or Snooki is an American television personality best recognized for being cast in the reality show, ‘Jersey Shore’ and her own show ‘Snooki & Jwoww’. Since appearing on Jersey Shore in 2009, Nicole has gained popularity for being a loud, extroverted member of the cast. A standout moment of Snooki’s career was when a video of her being punched by a school gym teacher went viral, causing her to be more of a hot commodity in the influencer community.
20. TYLER OAKLEY (5.6 MILLION)
Activist, author, YouTuber and actor Tyler Oakley has been regularly making videos since 2007 when he was a freshman at college. He is one of the most popular social media influencers with over 8 million subscribers; his Youtube success has led him to the opportunity of having his own successful podcast ‘Psychobabble’ with fellow YouTuber Korey Kuhl and being at the forefront of queer politics and pop culture online.
SNAPCHAT TOP SOCIAL MEDIA INFLUENCERS
1. KING BACH @KINGBACH
Andrew Byron Bachelor, one of the biggest social media influencers, better known as King Bach, is a Canadian American internet personality, actor, content creator, and one of the most popular social media influencers on Snapchat. Bachelor found his fame on Vine in 2015 when he took the title of the most-followed person on the platform. As well as this, he has become known through his YouTube channel ‘BachelorsPadTV’ and continues to make short-form videos for his Snapchat audience. More recently Andrew has made it to the big screens by appearing on blockbuster films and television shows.
2. LOGAN PAUL @LOGANPAUL
Whilst Logan Paul’s social media fame began through Vine, the internet personality, actor, podcaster and boxer have been able to attract millions of followers to his social media accounts, including Snapchat. Additionally, Paul has not only appeared on prime-time television but runs the ‘Impaulsive’ podcast and had the opportunity to collaborate with many global, well-known brands. He is considered to be one of the most popular social media influencers and accounts on Snapchat.
3. FRANKIE GREEK @WTFRANKIE
New York-based ‘Snapchat journalist’ Frankie Greek specialises in developing Snapchat marketing strategies for brands and media companies and hosting Snapchat takeovers. As a result of having a background in radio and television, Frankie is excellent at creating short-form videos that are both educational and engaging.
4. CYRENE Q @CYRENEQ
The Philippines born Cyrene Quiamco or widely recognized as CyreneQ is one of the top social media influencers, author and augmented reality lens creator. Best known for creating art on Snapchat, Cyrene’s work has been featured on both Business Insider and Forbes. In addition to creating art, she also helps brands develop and strategize their Snapchat content, to make sure it is the best it can be.
5. CHRISTINE MI @MIOLOGIE
Often referred to as the ‘Picasso of Snapchat’, Yale graduate Christine Mi, one of the biggest social media influencers, entertains her Snapchat followers with creative self-portrait painting that enhance the everyday snaps. Mi’s incredible talents have interested several brand sponsorships such as Disney and UNICEF.
6. EVAN GARBER @EMGARBER
American based, former mechanical engineer turned one of Snapchat’s top social media influencers, Evan Garber is known for his intricate artwork that he corporates onto his Snapchat content. In addition to this, Garber acts as a Snapchat marketing consultant to common brands Cinnabon and the NBA, as well as publishing his unique drawing for the public.
7. GEIR OVE PEDERSEN @GEEOHSNAP
Snapchat artist and graphic illustrator Geir has gained hundreds of Snapchat followers by taking photos from his everyday life and turning them into beautiful scenes using art. As a result, Geir has also had to opportunity to work with the likes of Starbucks, Lionsgate and Air France.
8. CHRISTIAN COLLINS @WEEKLY-CHRIS
One of Canada’s top social media influencers, Christian Collins has attracted a large social media audience on platforms YouTube, TikTok and Snapchat by creating entertaining vlog-style content, music-related videos and fun challenges.
9. BRITTANY FURLAN @BRITTANYJFURLAN
Brittany Furlan is a comedian, actor, and one of the most popular social media influencers who was the most followed female video star on Vine until 2015. In 2015, Time declared Brittany to be one of the most influential people on the internet. Today Brittany has also amassed a large following on Snapchat for her hilarious short-form videos, which allows her to work with well-known brands such as Reebok and Wendy’s.
10. JEAN-SERGE GAGNON @JEANSERGEGAGNON
Canadian based Jean-Serge is one of the most popular social media influencers on Snapchat who is best known for posting about his business success tips, clips of his family and parenting advice. Being a father to four daughters, Gagnon often uses the platform to talk about the funny and educational moments he learns every day, form simply being a dad to them.
11. ANDREA RUSSETT @ANDWIZZLE
YouTuber and actress Andrea Russett has not only a huge following on her YouTube channel but also Snapchat. Coming into stardom in 2009 when she participated in a contest to meet pop star Justin Bieber, Andrea’s entry went viral and soon after she became a one of the most recognized social media influencers. Alongside creating content online Russett also has launched a clothing line and starred in popular movies ‘Lovesick’ and Sickhouse’.
12. RICKY BANKS @RICKYBANKS
Ricky Banks, but better known by his alias FaZe Banks is primarily a YouTuber, who began his internet career in 2011 when he used to post short-form videos about video game tricks and tactics. Since then he has also gained a remarkable number of followers on Snapchat where he chats about his daily life, gaming and his video game tournament which he organizes. He is now considered as one of the biggest social media influencers of his generation.
13. BENJI KROL @BENJIKROL
Canadian photographer and YouTuber Benji Krol is popular on TikTok, Instagram and Snapchat for his funny videos and comic expressions. He is one of the biggest social media influencers and has recently been involved with some controversy when hackers posted private content from his Snapchat memories and similarly, for a potential grooming incident.
14. JORDYN JONES @JORDYNJONES11
In addition to being one of leading social media influencers on Snapchat, Jordyn Jones is also an American actress, model and singer who has gained popularity on YouTube. Her channel now received over 50 million views on Snapchat where she shares snippets of her everyday life. In addition, Jordyn has also modeled for high-end brands Steve Madden and Guess, as well as, sung as an opening act for Demi Lovato.
15. SOMMER RAY @SOMMERRAYY
Sommer Ray is one of top fitness influencers and one of the biggest social media influencers, from American who has amassed over 18 million followers on Instagram, Vine and Snapchat. On Snapchat Ray posts primarily workout videos which always gains a huge number of shares and likes.
16. NICOL CONCILIO @NICOLCONCILIO
American YouTuber and makeup artist Nicol Concilio, posts, has impressive follower counts on both YouTube, Instagram and Snapchat. On these platforms, she regularly shares snippets of her day and makeup or beauty related tutorials, tips and tricks.
17. HAILEY ORONA @MRS.WERIDO3005
Often to referred to as a role model for teens, Hailey Orona or better known online as ‘Mrs Werido 3005’ shows her followers on Snapchat and TikTok her lip-syncing, dancing and outfit of the day videos. Members of her community called themselves ‘Onagang’ and her most popular series is ‘What I spend my money on’ and her belly dancing videos.
18. CARLOS GIL @THECARLOSGIL
Author, keynote speaker and award-winning digital storyteller for over a decade, Carlos Gil has become popular on Snapchat for compellingly telling stories on various topics and marketing methods which have helped him grow a boastful follower count among teens.
19. SAM SHEFFER @SAMSHEFFER
New Yorker and tech enthusiast Sam Sheffer is best known for creating tech-related and creative content on the platforms YouTube, Instagram and Snapchat. He has recently gained online popularity by doing vlog style videos, along with the tech reviews and advice on his second passion, skateboards. In 2015 Sam was hired as a full-time creative producer for Mashable but currently works at independently, where he creates content for them.
20. VANESSA WORKMAN @ISLANDDRUM
Nature lover, blogger, and author Vanessa share with her large Snapchat following exotic locations in Malaysia, as she explores the local events, customs and nuances. Her offbeat but original content where she showcases the beautiful island attracts not only the locals but many tourists across the globe who want to know Vanessa’s perspective on the sights, cuisine and culture.
In today’s culture, social media influencers have become a significant force. They may influence public opinion and impact people’s perceptions of the world, beauty, fashion, well-being, and many other topics by sharing their lives and opinions with their followers. While some social media influencers use their platforms to promote more materialistic ideas, others utilize them for entirely beneficial purposes.
Influencers on social media utilize their platforms to raise awareness about a variety of critical problems, inspire positive change, and encourage healthy living. They function as role models for their followers, and their positive teachings can have a long-term influence on how people perceive the world. Social media influencers play a very significant part in molding our culture in today’s social media-dominated environment.
Who Are the Biggest Social Media Influencers and Why Are They So Popular?
There is no definitive answer to who the biggest social media influencers are. However, many social media personalities have large followings and established connections with some of the leading brands across the world, and could fall in the aforementioned category.
Some of the biggest social media influencers include celebrities like Kim Kardashian and Justin Bieber, as well as bloggers and content creators like Casey Neistat and PewDiePie. These individuals have built massive audiences on platforms like Instagram, Twitter, YouTube, and Facebook, and they often work with brands to promote products or services.
What sets the biggest social media influencers apart from other celebrities or content creators is their ability to connect with their followers on a more personal level. Due to the nature of social media, these individuals are often seen as more relatable and trustworthy than traditional celebrities. As a result, brands are increasingly turning to some of the biggest social media influencers to help promote their products and services, tap into new target markets, and expand their business while generating a faster ROI and improved revenue.
Some of the biggest social media influencers are mostly popular because of their big-sized following bases and wide audience reach across multiple social media channels. With more than a million followers on social media, these big names have the power to sway public opinion and change the zeitgeist with a single post. Some have even leveraged their social media platforms to launch businesses or promote worthy causes.
However, not all the biggest social media influencers are created equal. Some have a large following but little engagement, while others have fewer followers but a high rate of engagement. The most successful and some of the biggest social media influencers are those who have found a way to combine a large following with high levels of engagement and who help brands to position themselves as industry leaders in their respective fields of expertise. By doing so, they can create a powerful force for good that can make a real difference in the world.
There are a few reasons why the biggest social media influencers are so popular. They have large followings on social media platforms, and their posts are seen by a wide audience. They also have a lot of engagement on their posts, which means that their followers are interacting with their content.
The biggest social media influencers typically have a lot of expertise in a particular topic, and they are good at creating content that is engaging and useful to their followers. They also work hard to build relationships with their followers and create a community around their brand.
Ultimately, some of the biggest social media influencers are successful because they have mastered the art of creating content that is both interesting and useful to their audience. Their followers trust them greatly and value their opinion, which makes them more likely to take action on the recommendations they make.