Influencer marketing has become a powerful way for brands to reach out to their target market. It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to “role models” who have a real passion for environmental sustainability.

Sustainability influencers have the upper hand in introducing a brand or product to their followers. Partnering with a full service integrated advertising agency can help brands collaborate effectively with these influencers and craft campaigns that truly resonate. Here’s the list of 100 Top Sustainability Influencers to watch out for this 2026.

 

 

 

 

 

 

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100 TOP CLIMATE AND ZERO-WASTE INFLUENCERS TAKING OVER SOCIAL MEDIA IN 2026

These sustainability influencers are reshaping fashion, travel, wellness, and consumer habits online while millions follow their zero-waste routines, climate activism, and ethical lifestyle movements daily.

 

 

 

 

 

 

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Updated for 2026. Sustainability influencers now drive an estimated $5.3 billion in eco-focused consumer spending globally, while #sustainableliving videos on TikTok surpassed 18 billion views and searches for ethical fashion increased more than 240% since 2023. Brands are investing heavily into climate-conscious creators as Gen Z shoppers increasingly prioritize refillable packaging, secondhand fashion, plant-based wellness, and low-waste lifestyles. Instagram engagement for eco creators rose 31% year-over-year, with sustainability-focused campaigns outperforming traditional lifestyle campaigns across fashion and beauty sectors.

The Significant Contribution of Sustainability Influencers 

In today’s fast-paced society, there has been a growing clamor for the protection of the environment against unethical industrial practices and waste production. It can’t be denied that industrial processes have a huge impact on the environment. This is why the sustainability movement has become a global trend.

Many industries or brands are now gearing towards the movement of sustainability. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. According to ThredUp‘s annual Resale Report, the fashion resale market is swelling, growing 21 times faster than the retail market over the past three years.  Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. One of these ways is by developing products and services that are safe and eco-friendly.

This is where the important role of social media influencers comes into play.  Sustainability influencers are the game changers who genuinely care about social change and environmental impact, and they use their voices to promote change and sustainability. If they are true to what they believe in and stand for, they can encourage their followers and audiences to do the same. In the same manner, when influencers endorse a product that they genuinely like, they can inspire their followers to try it as well.

Authenticity is the key that drives consumers to follow suit and they expect it not only from the influencers but also from the brands. Consumers are more inclined to support brands with a social purpose if they have genuine care for the environment and advocate sustainability in the long run.

Without further ado, here’s the list of 100 Top Sustainability Influencers in 2026, that you can collaborate with to help you promote the right message for your brand.

100 GREEN INFLUENCERS EVERYONE WILL BE TALKING ABOUT IN 2026

1. TARA MCKENNA @zero.waste.collective (427K)

Tara Kenna, a Canadian-based sustainability influencer holds the top spot. Tara began her low waste journey back in 2017. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. Tara also offers business coaching at tara-mckenna.com.

In 2026, Tara expanded the Zero Waste Collective into a paid sustainability education platform with over 42,000 active members worldwide, launched a partnership campaign with reusable packaging startup Fillgood, and completed a sold-out 18-city workshop tour across Canada and Europe focused on low-waste living for families and small businesses.

2. LAUREN SINGER @trashisfortossers (379K)

Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Lauren has been living a zero-waste life since 2012. She became viral for collecting all of the waste she has created in a 16oz mason jar. In 2014, she began chronicling her zero waste journey through her blog Trash is for Tossers, which later transitioned into an online resource that provides relevant information, tips, and inspiration on reducing waste daily. She also began manufacturing her own personal care products at the same time as modifying her buying behavior to divert waste from landfills and divest from polluting companies. She quickly began supplying the market with non-toxic and environmentally friendly washing solutions. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception.

For 2026, Lauren scaled Package Free into a multi-channel sustainability marketplace projected to surpass $28 million in annual revenue, secured a nationwide retail collaboration with Whole Foods Market for low-waste household essentials, and introduced a new refillable beauty collection that sold out within 72 hours of launch.

3. KATHRYN KELLOGG @going.zero.waste (304K)

Kathryn Kellogg is a California-based spokesperson for plastic-free living, Chief Sustainability Officer at the One Movement, stage actor, author of 101 Ways to Go Zero Waste, and one of the Top Sustainability Influencers to watch out for. Kathryn runs a lifestyle website, Going Zero Waste, which she dedicates to helping others live healthier and more sustainable life. As of 2022, her Instagram account counts over 358K followers, with more than 1.5K posts, making her one of the top sustainability influencers on the platform.

In 2026, Kathryn partnered with Patagonia and Blueland for a six-month educational campaign on plastic reduction, released an updated anniversary edition of “101 Ways to Go Zero Waste” with new climate-focused chapters, and reported more than 12 million annual visitors across her blog and educational sustainability resources.

4. JULIA WATKINS @simply.living.well (267K)

Julia Watkins is one of the Top Sustainability Influencers who have a passion for writing, photography, and slow, simple living. She is also the author of Simply Living Well: A Guide to Creating a Natural Low-Waste Home, which provides a wealth of information such as DIY projects, recipes, food preservation tips, gardening tips, and other home practices for simple and sustainable living.

For 2026, Julia launched a new sustainable home workshop series streamed to more than 85,000 subscribers globally, collaborated with West Elm on a limited eco-conscious home collection using recycled materials, and expanded her audience significantly through viral kitchen composting and herbal preservation tutorials on Instagram Reels.

5. MELISSA HEMSLEY @melissa.hemsley (182K)

Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating. She is the author of two best-selling cookbooks, Eat Happy (2017) and Eat Green (2020). Melissa has appeared on primetime cookery shows including Sunday Brunch, Saturday Kitchen, and This Morning, and at food festivals all over the UK – and internationally. Melissa’s sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. Their second book collaboration was named Good + Simple and was released in 2014. They’ve also been linked to the “clean eating” and “health” movements, though they claim they never discuss it in their books. They claim to provide a “simple, healthy approach to living that extends beyond the kitchen” and employ gluten-free, grain-free and refined sugar-free dishes.

In 2026, Melissa fronted the UK-wide “Cook Without Waste” campaign supported by Tesco and BBC Food, launched a plant-forward recipe podcast that crossed 4 million downloads in its first year, and introduced a sustainable kitchenware line made entirely from recycled stainless steel and biodegradable packaging.

6. ANNE-MARIE BONNEAU @zerowastechef (180K)

Anne-Marie is a cookbook writer, blogger, and one of the Top Sustainability Influencers based in California. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. Now she’s running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips on zero–waste and plastic-free living, and her occasional rants.

For 2026, Anne-Marie’s fermentation and food preservation tutorials generated more than 22 million cross-platform video views, she partnered with Grove Collaborative on a nationwide sustainable kitchen initiative, and her updated Zero-Waste Chef cookbook entered Amazon’s Top 10 sustainability cooking releases within two weeks of publication.

7. ROB GREENFIELD @robjgreenfield (174K)

Rob Greenfield, also known as the “Trash Man” or the Dude Making a Difference, is one of the Top Sustainability Influencers who is on a mission to bring a sustainable living message to the world using unusual approaches from wearing the trash he produces and foraging for food to cycling penniless across the US on a bamboo bicycle. Most of Rob’s life is mostly spent outdoors, traveling, doing humanitarian services, and speaking about his advocacy for sustainable living. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more.

In 2026, Rob completed a 3,400-mile “No Waste America” educational cycling campaign across 27 states, collaborated with National Geographic on a sustainability mini-documentary series viewed more than 11 million times online, and launched free community gardening grants for low-income neighborhoods throughout the United States.

8. VALERIA HINOJOSA @waterthruskin (173K)

Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. She runs a blog, Water Thru Skin, where she shares her advocacy for sustainable, responsible, and holistic living.

For 2026, Valeria partnered with eco-resort group Six Senses and Adidas Terrex on a sustainable wellness travel campaign spanning 12 countries, expanded her Water Thru Skin retreat experiences to Bali and Costa Rica with sold-out attendance, and grew her digital wellness community to more than 600,000 combined followers across social platforms.

9. RACHEL AND SCOTT JOHNSTON @plantedinthewoods (123K)

Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle.

In 2026, the couple launched a sustainable cabin-living digital course that attracted more than 18,000 paid students in under six months, secured sponsorship partnerships with Earth Breeze and Naturepedic, and saw their homesteading and slow-living videos surpass 14 million views collectively across Instagram and Pinterest.

10. JENNY WELBOURNE @wearilive (112K)

Jenny Welbourne is a Colorado-born, New York-based video content creator, fashion consultant, and one of the Top Sustainability Influencers whose major focus is on sustainable and ethical fashion and low-waste lifestyle, plant-based diet. Jenny also promotes her advocacy through her YouTube channel, Wear I Live, where she uploads content about her thrift hauls, lookbooks, vegan recipes, low waste tips, morning routines, and a lot more.

For 2026, Jenny collaborated with Depop and ThredUp on a viral “30-Day No New Clothes” challenge that generated more than 9 million TikTok impressions, introduced a curated secondhand capsule wardrobe collection with monthly drops, and expanded her YouTube audience significantly through documentary-style ethical fashion investigations filmed across New York, Copenhagen, and Tokyo.

11. KATE NELSON @plasticfreemermaid (108K)

Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, “I Quit Plastics”, a practical guide that is packed with information, how-to’s and tips to help you cook, clean, shop, wear and live plastic-free.

In 2026, Kate expanded her “I Quit Plastics” educational platform with a nationwide Australian schools initiative reaching more than 120,000 students, partnered with KeepCup and Biome Eco Stores on low-waste awareness campaigns, and released a new digital sustainability planner that became one of the top-selling eco lifestyle downloads on Etsy Australia.

12. JESSICA CLIFTON @impactforgood (107K)

Jessica Clifton is a digital creator, lifestyle blogger, ethical fashion enthusiast, and one of the Top Sustainability Influencers based in Arizona who is on a mission to share her knowledge about sustainable living by offering advice, zero waste tips, product reviews, and her personal experience on her Instagram. Watching the documentary, The Story of Stuff by Annie Leopard was the beginning of a major shift in Jessica’s perspective as well as her lifestyle. She slowly cut off plastic use, switched to eco-friendly products, eat plant-based food and use inexpensive clothing. She expanded her social media presence through the creation of her website, Impact for Good, and a TikTok Account.

For 2026, Jessica launched a sustainable capsule wardrobe challenge that generated over 15 million TikTok views, collaborated with eco-fashion marketplace DoneGood on ethical shopping guides, and expanded her Impact for Good platform with weekly educational livestreams focused on affordable low-waste living for younger audiences.

13. CAT @simpleishliving (97.8K)

Cat, the woman behind the Instagram account @simpleishliving, is a Brisbane-based sustainability influencer who is well-known for her low waste and minimalist lifestyle. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. She also runs a blog, Simple(ish) Living, where she posts some recipes, DIY stuff, and reviews of low waste or ethical products.

In 2026, Cat introduced a minimalist home organization series that crossed 8 million combined Instagram and Pinterest views, partnered with Australian eco-brand Seed & Sprout for sustainable kitchen campaigns, and launched a downloadable low-buy living guide that sold more than 14,000 copies within its first quarter.

14. SHIA SU @wastelandrebel_ (96.7K)

Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Shia is the founder of Wasteland Rebel, a sustainable lifestyle blog where she documents her zero waste journey and provides her readers with advice on trash reduction and living a sustainable life. Shia has been advocating for a zero-waste lifestyle around the world by “sharing her experience and story, vegan minimalist zero waste and almost plastic and palm oil-free lifestyle”.

For 2026, Shia partnered with multiple European zero-waste retailers on a multilingual sustainability campaign viewed more than 5 million times online, expanded Wasteland Rebel with a new German-English eco living podcast, and introduced palm oil-free skincare collaborations that sold out during their first launch week.

15. DIANA RODGERS @sustainabledish (95K)

Diana Rodgers is a New England-based Licensed/ Registered Nutritionist, consulting dietitian, author, and host of The Sustainable Dish Podcast. Diana is a frequent speaker at universities and international conferences where she speaks about nutrition and sustainability, social justice, animal welfare, and food policy issues. She contributes regularly to several blogs and her work has been featured in The Los Angeles Times, The Boston Globe, Outside Magazine, Mother Earth News, and MindBodyGreen. As one of the top sustainability influencers, she conducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. She’s authored two books and assisted in the production of Soft Slaughter, a short film that received a real food media prize. The Los Angeles Times, The Boston Globe, and Edible Boston have all highlighted Diana’s work. She is the co-author of the book called Sacred Cow and the producer and director of the movie Sacred Cow. The Sacred Cow Project investigates our relationship with the food we eat and proposes a new perspective on food production. Throughout this project, Diana maintains a blog, hosts podcasts with food producers and health experts, and makes informative social media updates.

In 2026, Diana’s “Sacred Cow” documentary surpassed 20 million total streams across educational and streaming platforms, she joined regenerative agriculture panels alongside major food policy leaders at SXSW and Aspen Ideas Festival, and her Sustainable Dish podcast exceeded 3.5 million cumulative downloads with new sponsorship support from regenerative farming organizations.

16. ANITA VANDYKE @rocket_science (94.3K)

Who would have thought that a rocket scientist and medical doctor at the same time can be a thrifty person as well? Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. Anita’s first book A Zero Waste Life: In Thirty Days published by Penguin Random House, Australia is available at all good book stores.

For 2026, Anita launched a STEM-focused sustainability education partnership with Australian universities and science museums, expanded her speaking engagements across Asia-Pacific climate conferences, and introduced a family-oriented low-waste planning app that gained more than 60,000 downloads within four months of release.

17. IMMY LUCAS @sustainably_vegan (91K)

Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. Immy used to work as a Storyboard Producer for a small agency in London before she became a full-time content creator. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle.

In 2026, Immy’s long-form “Low Impact Living” documentary series on YouTube generated over 18 million annual views, she collaborated with UK refill chain Planet Organic on sustainable home campaigns, and her Patreon-supported environmental education community grew to more than 9,000 monthly members.

18. JAZMINE ROGERS @thatcurlytop (90.7K)

Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Jazmine used to have a blog where she documented her experience with quitting fast fashion but later transported to Instagram where she also experimented with other forms of sustainable living like reducing her plastic usage and using naturally-made products. Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others

For 2026, Jazmine partnered with ethical fashion brands Pact and Reformation on educational styling campaigns, expanded her thrifted capsule wardrobe content into weekly livestream shopping breakdowns, and saw her sustainable fashion videos collectively surpass 12 million views across YouTube Shorts and Instagram Reels.

19. NATALIE KAY @sustainablychic (87.7K)

Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about – sustainable fashion. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. Her motto is that fashion can exist responsibly, so we can enjoy the art and love behind the things we wear & use every day.

In 2026, Natalie introduced a verified sustainable brand directory featuring more than 1,500 ethical labels, collaborated with Credo Beauty and Able on transparent sourcing campaigns, and grew Sustainably Chic into one of the most shared eco-fashion editorial platforms on Pinterest and Google Discover.

20. MADELEINE OLIVIA @madeleineolivia (87.6K)

Madeleine Olivia is a British sustainable food and lifestyle influencer who is passionate about veganism, minimalism, self-discovery, and sustainability. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. Her content often includes a recreation of delicious vegan dishes, tips for overcoming disordered eating habits as well as decluttering wardrobes. Eventually, her channel gained traction resulting in more than 536 thousand subscribers as of this writing. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone.

For 2026, Madeleine released a new bestselling vegan cookbook centered on affordable low-impact meals, expanded her YouTube audience beyond 1.2 million subscribers, and partnered with Oatly and Ninja Kitchen on recipe-driven sustainability campaigns that generated millions of combined impressions.

21. ASHLEY RENNE @heyashleyrenne (87.1K)

Ashley Renne is an American-born, half Jamaican, and half Indian content creator, keynote speaker, entrepreneur, and one of the Top Sustainability Influencers who primarily focuses on sustainable tourism and low impact plant-based living. Since finding her passion for environmentalism and sustainable living, Ashley has begun creating content about sustainable travel, smart technology, and her vegan lifestyle. Her blog and YouTube Channel, both named Hey Ashley Renne, serves as a platform to educate and inspire others to help end animal exploitation, protect our natural environment, and improve health and wellness through sustainable, plant-based lifestyle changes.

In 2026, Ashley fronted a global eco-tourism partnership campaign with Expedia’s sustainable travel initiative, hosted sold-out wellness retreats in Jamaica and Costa Rica, and expanded her speaking appearances at major sustainability and tech conferences including CES and GreenBiz.

22. CONNIE AND LUNA @connieandluna (82.9K)

Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. Connie’s fascination with art and nature is evident in her Instagram @connieandluna where she uploads beautiful photographic content and uniquely personal stories revolving around the topics of travel, lifestyle, home, gardening, sustainability, fashion, and beauty. When not traveling, she’s busy with home decorating, raising her veggie garden, permaculture, or anything related to having a sustainable and self-sufficient home & lifestyle.

For 2026, Connie collaborated with Airbnb’s eco-stays program and Australian sustainable home brands on visual storytelling campaigns, expanded her gardening and permaculture tutorials into a premium subscriber community, and generated more than 10 million Pinterest impressions through her cottage-style sustainability photography.

23. MEGEAN WELDON @zerowastenerd (74.8K)

Megean Weldon is one of the top Sustainability Influencers based in Kansas City who founded the website, Zero Waste Nerd. Megean set up her website with the hope of helping others reduce their waste and live a simpler life. She has recently published a book entitled, An Almost Zero Waste Life, which contains practical tips, strategies, recipes, and DIY projects for reducing waste and achieving a sustainable living lifestyle.

In 2026, Megean launched a practical low-waste online certification course for households and educators, partnered with Grove Collaborative on beginner-friendly sustainability content, and saw her “Zero Waste Nerd” educational posts generate over 6 million monthly impressions across Instagram and Facebook.

24. KATE @my_plastic_free_home (70.2K)

A plastic-free home can be quite challenging, but Kate, one of the top sustainability influencers, proves that it is achievable. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Her Instagram serves as an amazing platform to provide inspiration and information on how to lead an eco-friendly lifestyle while juggling the life of a parent.

For 2026, Kate expanded her family-focused eco living content into a successful digital membership community with thousands of active subscribers, collaborated with refill and reuse startups across the UK, and gained widespread traction for her viral DIY pantry organization and low-plastic parenting tutorials.

25. ERIN BOYLE @readtealeaves (67.2K)

Erin Boyle is a writer, one of the top sustainability influencers, photographer, and minimalist behind Reading My Tea Leaves, a sustainable lifestyle blog where she shares her journey as well as knowledge and tips for living a simple, low impact, and sustainable life. She released her first book Simple Matters in January 2016, which sums up her belief that “living simply and purposefully is more sustainable not only for the environment but for our happiness and well-being”.

In 2026, Erin released an updated edition of “Simple Matters” featuring new essays on urban sustainability and mindful parenting, collaborated with eco-friendly home brands on editorial photography campaigns, and continued growing Reading My Tea Leaves into a highly referenced minimalist living resource across sustainability newsletters and Pinterest communities.

26. SHELBI @shelbizleee (64.8K)

For Shelbi, the creator behind the website and YouTube channel entitled Sustainably Chic, sustainability used to be a simple hobby that quickly grew into a passion and a lifetime mission. This Environmental Science graduate and one of the top sustainability influencers, is eager to use her platform to educate or equip her viewers and followers with the knowledge necessary to make sustainability an attainable goal. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives.

In 2026, Shelbi expanded her environmental education content into a weekly investigative YouTube series covering greenwashing in major fashion brands, partnered with EarthHero and Tentree on transparency-focused sustainability campaigns, and surpassed 20 million cumulative video views across long-form educational sustainability content.

27. AGNES MIKE @wasteless.at (61K)

Agnes Mike, one of the top sustainability influencers, began documenting her sustainability journey in 2018 through her blog, Wasteless. She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. Although she believed that going 100% zero waste is hardly attainable, she tried to get as close to it as she can by producing as little waste as possible and only buying secondhand clothing or sustainable fashion items.

For 2026, Agnes collaborated with Central European thrift marketplaces and sustainable clothing startups on anti-fast-fashion awareness campaigns, launched multilingual low-waste lifestyle workshops across Austria and Hungary, and gained strong engagement through realistic “low-buy year” challenge videos shared across Instagram and TikTok.

28. GEEVIE AND SOPHIA @sustainyrself (60.2K)

Geevie and Sophia, one of the top sustainability influencers, are Spanish-American identical twins turned businesswomen who run the popular Instagram @sustainyrself, where they document their plastic-free journey and share sustainable lifestyle tips and habits, in hopes of inspiring others to reduce their plastic waste. The twins were inspired by the zero waste movement back in 2017. When they learned about the harmful effects of plastic that are present in most beauty or body care products, the twins began creating their own. It started as a hobby and eventually became a full-time business. Geevie and Sophia now run a website for their homemade products.

In 2026, the twins expanded their handmade sustainable skincare brand into more than 40 eco-boutiques across the United States, collaborated with refill-focused beauty retailers for a low-plastic campaign, and generated over 11 million views through behind-the-scenes videos documenting their small-batch production process.

29. ADITI MAYER @aditimayer (56.1K)

Aditi Mayer is a Los Angeles-based sustainable fashion blogger, photojournalist, model, one of the top sustainability influencers, creative consultant, and frequent speaker whose works center around sustainable fashion that is viewed through the lens of inclusivity, intersectionality, and decolonization. She has become a well-respected voice in the larger sustainability movement since she started her advocacy for social and environmental justice in fashion and minority representation. Her site, Adimay, provides a unique platform that explores the ties between style, sustainability, and social justice.

For 2026, Aditi collaborated with Levi’s and the United Nations Fashion and Lifestyle Network on ethical manufacturing campaigns, exhibited her documentary photography work at sustainability conferences in New York and Copenhagen, and continued leading conversations around decolonized fashion systems through sold-out keynote appearances worldwide.

30. GAIA @ssustainably_ (55.7K)

Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. Gaia runs a website called SSustainably, where she seeks to inspire people to become better consumers.

In 2026, Gaia partnered with Italian ethical fashion labels and European sustainability conferences on responsible shopping campaigns, launched a digital wardrobe tracking planner downloaded more than 30,000 times, and saw her educational “cost per wear” fashion videos gain millions of impressions across Instagram Reels.

31. KAMEA CHAYNE @kameachayne (55.7K)

Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. Aside from her published book, podcast, and multiple articles contributed online, Kamea is also the founder of UPROOTED, a 100% reader-supported newsletter that critically examines all things related to sustainability.

For 2026, Kamea’s Green Dreamer podcast surpassed 5 million cumulative downloads, she collaborated with climate justice organizations on intersectional sustainability workshops across North America, and her UPROOTED newsletter evolved into a paid reader-supported publication with thousands of active members globally.

32. LINDSEY MILES @treadingmyownpath (53.7K)

Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. She has published two books, namely, Less Stuff (2019), which is about changing our relationship with our things, from a zero-waste perspective; and, the Less Waste No Fuss Kitchen (2020). Lindsay has been featured across international media including, The Guardian, The Sunday Times, TreeHugger, TEDx, and more.

In 2026, Lindsay worked with Plastic Free July organizers on educational campaigns reaching millions of households internationally, expanded her sustainability workshops for schools and local governments in Australia, and continued growing Treading My Own Path into a major reference site for practical low-waste living.

33. GILLIAN @uncomplicatedspaces (51K)

Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Gillian, who used to be a shopping addict, began curating her wardrobe and found her style. Her site, Uncomplicated Spaces, provides a glimpse of her fashion tastes, capsule wardrobe, secondhand finds, and DIY outfits.

For 2026, Gillian introduced a seasonal capsule wardrobe masterclass that attracted thousands of paid subscribers, partnered with secondhand fashion marketplaces on low-consumption styling campaigns, and generated strong Pinterest traffic through minimalist apartment and wardrobe transformation content.

34. NATALIE DAVIS @zerowastedoc (49K)

Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesn’t let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. As a sustainability influencer, her interests are social justice, ethical living, and climate change. She utilizes her blog and Instagram page to send her message across to reduce plastic use and to provide simple swaps to be more sustainable, alongside discussion of reducing emissions, tackling the demand for food banks, and more.

In 2026, Natalie collaborated with NHS sustainability initiatives and climate-focused healthcare panels across the UK, launched a viral educational campaign on healthcare waste reduction, and significantly expanded her audience through practical “eco swaps for busy professionals” content shared on Instagram and LinkedIn.

35. SEDONA CHRISTINA @sedonachristina (45.8K)

Sedona Christina, one of the top sustainability influencers, is a Canadian YouTube star based in Seattle, who is passionate about living an intentional lifestyle. Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. Sedona also runs a video podcast called Intentional with Sedona Christina and Tay which primarily focuses on discussions about plant-based & vegan wellness, realistic zero waste living, minimalism, self-care, ethical consumerism, secondhand fashion/life, health, creativity, and entrepreneurship.

For 2026, Sedona expanded her “Intentional” podcast into a live event series in Seattle, Vancouver, and Portland, collaborated with wellness and sustainable home brands on minimalist living campaigns, and surpassed 1 million monthly podcast and YouTube listens combined through wellness-focused sustainability storytelling.

36. JHANNEU ROBERTS @jhanneu (45.6K)

Jhánneu is a sustainability influencer, blogger, and YouTube content creator based in Los Angeles. She runs a site called Low Waste Beauty, which focused on making sustainable beauty more inclusive and accessible for everyone. Jhanneu has partnered with several trusted brands that promote ethical and eco-friendly products.

In 2026, Jhánneu launched a low-waste beauty starter kit collaboration with inclusive skincare brands, expanded her educational content around sustainable beauty for women of color, and saw her eco-beauty tutorials collectively surpass 7 million views across YouTube Shorts and TikTok.

37. TAYLOR PFROMER @taylor.pforwords (42.7K)

Taylor Pfromer, one of the top sustainability influencers, initially thought that a zero-waste lifestyle is a lot more expensive, but after trying it out for a year, she was amazed at how she was able to save a lot of money. This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. Taylor created her site called Pforwords to share her musings, ideas, inspirations, and practical tips to go zero waste while saving as much money as you can.

For 2026, Taylor introduced a budgeting and low-waste lifestyle digital planner downloaded by thousands of eco-conscious consumers, partnered with sustainable banking and thrift platforms on money-saving campaigns, and gained traction for her “sustainable living on a real budget” educational videos.

38. GEORGETTE @sustainablysage (38K)

Georgette is a sustainability blogger and influencer based in San Antonio, Texas, whose Instagram page covers some of the major sustainability topics, such as plant-based diet, low waste lifestyle, and thrifting. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Her tips always include a list of resources for further research.

In 2026, Georgette collaborated with Texas-based eco grocery and refill stores on community sustainability campaigns, launched a practical vegan meal-prep challenge that generated millions of short-form video views, and expanded her educational resource lists into downloadable sustainability toolkits.

39. YOUHEUM SON @healyourliving (37.3K)

If extreme minimalism is unfamiliar territory, learn from and be inspired by Youheum Son, one of the top sustainability influencers, a Youtuber and Intuitive Coach, whose work revolves around extreme minimalism and a low waste lifestyle. Youheum shares her passion, knowledge, and insights on mindfulness, minimalism, sustainability, and wellness through her YouTube channel and website, both entitled Heal Your Living.

For 2026, Youheum expanded her mindfulness and minimalism coaching programs internationally, introduced guided wellness retreats focused on intentional living and digital detoxing, and generated substantial audience growth through cinematic YouTube documentaries on extreme minimalism and emotional healing.

40. KIRA SIMPSON @thegreenhub_ (35.6K)

Kira Simpson, one of the top sustainability influencers, is an Australian digital creator, sustainability advocate, climate optimist, and founder of The Greenhub, a fashion and lifestyle blog, directory, and online magazine that focuses on sustainability and ethical consumerism. She curates select brands, research, guides, and practical tips to help empower you to make lifestyle choices that are kinder to people and the planet. For Kira small actions can collectively make a big difference, as we all have the power to vote, invest, make lifestyle choices, become activists, and demand change to create the future we want.

In 2026, Kira expanded The Greenhub into a searchable ethical brand marketplace featuring hundreds of vetted companies, collaborated with climate-positive startups on sustainable consumer education campaigns, and hosted virtual sustainability summits attended by thousands of eco-conscious shoppers across Australia and New Zealand.

41. SARAH KATE WATSON-BAIK @urbanwit (32.9K)

Filipino-American model, photographer, and artist Sarah Kate, one of the top sustainability influencers, got her start in the Korean fashion and entertainment industry, allowing her to be internationally recognized as a stylist and a television host who introduces Korean style trends to a global audience. Her career path took a different turn when she lost her mom to a terrible illness and became a parent herself. She began her journey to holistic wellness and since then, has been an advocate of a less toxic lifestyle and a vocal advocate for slow/ethical fashion, and conscious parenting. Sarah Kate actively engages with her followers through her Instagram, YouTube channel, and TikTok.

For 2026, Sarah Kate partnered with holistic wellness and sustainable parenting brands on family-focused campaigns, expanded her educational content around conscious motherhood and low-tox living, and grew her TikTok audience substantially through cinematic lifestyle storytelling inspired by Korean and Filipino aesthetics.

42. MANUELA BARON @thegirlgonegreen (32.9K)

Manuela Barón, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. To help the environment, Manuela vowed to change her habits and this leads her to launch a platform where she can inspire others to live sustainably and consciously. Her eco-friendly YouTube Channel, The Girl Gone Green currently has over 64 thousand subscribers.

In 2026, Manuela launched a bilingual sustainability education campaign targeting Latin American audiences, collaborated with eco-conscious travel and wellness brands on low-impact living content, and expanded her YouTube documentaries exploring plastic pollution in coastal communities throughout Central and South America.

43. ALLISON K @nonlocal.joy (31.9K)

Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. According to her, she wants to keep sustainable living as simple, practical, and approachable as possible.

For 2026, Allison expanded her watercolor artwork into sustainable stationery and recycled paper product collaborations, launched beginner-friendly thrift and vegetarian living workshops online, and gained strong Pinterest engagement through calming visual storytelling focused on slow and intentional living.

44. DOMINIQUE DRAKEFORD @melaninass (29.3K)

Brooklyn-based Dominique Drakeford, one of the top sustainability influencers, has many accomplishments up her sleeves as an environmental educator, community advocate, social sustainability writer, and sustainability influencer. Her mission is to create an accessible framework for how Black & Brown Indigenous communities absorb information, gain clarity & become more sustainably liberate. For that reason, she founded MelaninASS ( short for Melanin And Sustainable Style), an evolutionary online platform that discusses the issues and celebrates the success of communities of color in Sustainable Fashion and Beauty spaces.

In 2026, Dominique collaborated with major diversity-focused sustainability initiatives and ethical beauty brands on inclusive climate education campaigns, expanded MelaninASS into a multimedia platform with live workshops and mentorship programs, and continued advocating for equitable representation within sustainable fashion industries globally.

45. JESSICA PERKINS @ecological.ly (28K)

British sustainable lifestyle influencer and blogger Jessica Perkins, one of the best environmental influencers, is an avid supporter of ethical fashion and buy local movements. Jessica was at the peak of her career at the UK’s largest textile corporation, but soon left when she found how she had strayed from the ethic of local, high-quality, sustainable commerce. When she moved to LA, she started her blog entitled English Lass where she shared her experience exploring a new country. Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country.

For 2026, Jessica partnered with independent California artisans and ethical fashion cooperatives on “buy local” awareness campaigns, expanded Ecological.ly with sustainable city guides for eco-conscious travelers, and gained traction for educational content comparing the environmental impact of local versus mass-produced consumer goods.

46. ERIN RHODES @therogueginger (26.8K)

Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. Erin is the person behind one of Australia’s popular zero-waste blogs, The Rogue Ginger, where she has documented her plastic-free and zero waste journey since 2013. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. In 2020 Erin became Queen Victoria Market’s first Sustainability Ambassador.

In 2026, Erin worked alongside Australian government sustainability councils on large-scale waste reduction education programs, hosted sold-out community workshops throughout Melbourne and Sydney, and expanded her consulting work helping major retailers improve plastic reduction and recycling systems.

47. JONATHAN LEVY @zerowasteguy (26.5K)

With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. Implementing lunchtime and classroom recycling programs at more than 100 schools throughout a district in LA and helping in the transition of more than 2000 businesses into the City of Los Angeles’ recycLA program are just a few of his major accomplishments. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives.

For 2026, Jonathan expanded his environmental consulting projects to include zero-waste transition strategies for large hospitality and retail chains, partnered with California municipalities on public recycling education initiatives, and continued documenting high-impact waste reduction solutions through practical viral social media demonstrations.

48. JOSEPHINE BECKER @treesnpeace (28K)

Josephine Becker is a writer, podcast host, student, and environmental activist behind the Instagram account @Treesnpeace, a resource and learning platform that she dedicates to intersectional climate activism, grassroots community change, anti-oppression justice, and sustainability. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss “climate and social justice, refugee rights, anti-oppression, and overall “allyship”. She is currently taking MSc in Sustainability and Behaviour Change at the Centre of Alternative Technology (Wales).​

In 2026, Josephine expanded the YIKES podcast into a larger youth climate activism platform featuring live university events and activist panels, collaborated with refugee advocacy and environmental justice organizations across Europe, and grew her educational audience substantially through intersectional climate explainers shared across Instagram and Spotify.

49. HOLLY ROSE @hollyrose.eco (25.9K)

Holly, one of the best environmental influencers of her generation, is a writer, agroecology advocate, and land back activist based in England, whose primary focus is regenerative sustainability. Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes “in a way which enhances [her] reader’s nature relatedness, encouraging relationships of reciprocity with all living things.”

For 2026, Holly collaborated with regenerative farming organizations and indigenous land stewardship initiatives on educational storytelling campaigns, launched long-form essays and workshops focused on agroecology and reciprocity with nature, and built a highly engaged audience interested in regenerative sustainability and climate resilience.

50. SAMANTHA WHITE @livingwastefree (24K)

Samantha White, one of the most famous environmental sustainability influencers in 2022, has always been passionate about recycling since she was a kid but felt that she’s not doing enough. Then in 2015, while in her senior year college, Samantha took the route to zero waste living seriously, after watching a video on how to reduce the amount of trash instead of simply recycling what is left. She created an Instagram account that she named “livingwastefree”. She also launched her blog and YouTube channel with the same name as well as an Etsy store where uploads knitted pieces that she created while making minimal waste.

In 2026, Samantha expanded her Etsy sustainability brand with handmade low-waste lifestyle products shipped internationally, collaborated with beginner-friendly eco living platforms on educational campaigns, and grew her YouTube channel through realistic zero-waste apartment living and DIY crafting tutorials that resonated strongly with Gen Z audiences.

51. ASHLEIGH NORRIS @thesoulfulsprout (52.2K)

Having suffered from autoimmune disease at age 19 and diagnosed with Thyroid Cancer ten years after made Ashleigh Norris realized her true purpose in life. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Ashleigh, now one of the most famous environmental sustainability influencers in 2022, founded her website, The Soulful Sprout with a mission to help women to gain control of their hormonal health naturally through functional testing.

In 2026, Ashleigh expanded The Soulful Sprout into a full wellness education platform featuring hormone-focused nutrition programs, collaborated with clean supplement and functional testing brands across North America, and generated millions of impressions through educational content centered on low-tox living, gut health, and sustainable wellness routines.

52. ELIZABETH TEO @zerowastecutie (28.8K)

Toronto-based Elizabeth Teo, one of the most famous environmental sustainability influencers in 2022, is an environmental educator, consultant, writer, and content creator who is on a mission to create awareness on environmental issues such as fast fashion, waste, and climate change through an intersectional lens. She’s also passionate about social justice issues like the need for representation especially women of color, systemic change towards a circular economy, environmental racism, and mental health awareness, and much more.

For 2026, Elizabeth partnered with Canadian sustainability nonprofits and university climate programs on intersectional environmental campaigns, expanded her educational workshops around circular economies and ethical fashion, and saw her climate justice explainers gain substantial traction across Instagram Reels and TikTok educational communities.

53. SABRINA KATZ @sustainablesabs (26.1K)

Brooklyn-based zero waste blogger and cofounder of Intersectional Environmentalist Sabrina Katz had one of the best lifestyle changes made four years after she decided to go zero waste. Some of these changes include buying secondhand items, composting scraps, eschewing all plastic products, bringing her own containers when shopping, buying from the farms, and a lot more. She shares practical tips and practices on how to live a zero-waste lifestyle through her Instagram, YouTube channel, and blog.

In 2026, Sabrina expanded her educational sustainability platform through collaborations with Intersectional Environmentalist and ethical fashion brands, launched viral low-waste apartment living content across TikTok and Instagram, and hosted sold-out workshops teaching realistic zero-waste habits for urban communities.

54. KATE HALL @ethicallykate (25.7K)

Kate Hall, one of the best environmental influencers, is an eco-blogger, educator, TEDx speaker, and a sustainability influencer who lives by the beach in Aotearoa New Zealand with her husband and pet dogs. Kate advocates for a lifestyle that respects and protects people and the planet. She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog.

For 2026, Kate partnered with New Zealand environmental organizations on conscious consumerism campaigns, expanded her public speaking appearances through sustainability conferences and TEDx events, and introduced educational content focused on realistic low-waste living for families and coastal communities.

55. BLUE OLLIS @blueollis (24.8K)

Blue Ollis is a Brighton-based sustainability influencer, and one of the best environmental influencers, who is a keen supporter of slow, intentional living, veganism, minimalism, zero waste living, and holistic wellness. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle.

In 2026, Blue expanded her minimalist wellness content into guided slow-living retreats and digital journaling workshops, collaborated with eco-conscious wellness and home brands across the UK, and continued growing her YouTube audience through calming sustainability-focused lifestyle documentaries.

56. FRANCESCA WILLOW @ethicalunicorn (23.1K)

Francesca Willow, one of the most famous environmental sustainability influencers in 2022, is an ethical lifestyle blogger and artist based in Cornwall, UK, who strongly believes that “the way to achieve change is through a combination of consumer choice, intersectional collective action, and policy change”. Francesca created her blog, Ethical Unicorn, to chronicle her journey to low waste living and conscious consumerism. Now she uses her platform to inspire and equip people to live a more sustainable, informed lifestyle while upholding social justice.

For 2026, Francesca expanded Ethical Unicorn with investigative sustainability essays and educational workshops centered on ethical consumption and policy reform, collaborated with UK-based social justice organizations, and gained substantial readership growth through intersectional climate and sustainability commentary.

57. KARLIE DONACA @imperfect.sustainability (22.5K)

Karlie Donaca, one of the best environmental influencers, is an Oregonian sustainability blogger who is passionate about thrifting, slow fashion, and recycling. Although she grew up in a family that recycled and has respect for the planet, it wasn’t until well into college that she seriously embarked on her sustainability journey. She discovered the zero-waste community on Instagram, which sparked her desire to change her wasteful habits, and started learning about the swaps that she incorporated into her life. On Instagram, Karlie, one of the most famous environmental sustainability influencers in 2022, shares valuable tips and tricks to living an “imperfectly perfect” sustainable life.

In 2026, Karlie introduced a practical “imperfect sustainability” educational series focused on affordable eco swaps for students and young families, collaborated with thrift and resale apps on anti-fast-fashion campaigns, and expanded her audience through relatable low-waste lifestyle reels that consistently generated high engagement.

58. MANJU KUMAR @zerowastefarmer (20.6K)

Manju Kumar, one of the most famous environmental sustainability influencers in 2022, is a well-respected zero-waste farmer who loves to grow her food in the backyard. She is the CEO of Brush with Bamboo, an eco-friendly company that sells the world’s first plant-based bamboo toothbrushes, travel cases, and other oral care products. Manju and her younger son founded Sarvodaya Institute, a Non-Profit corporation whose mission is to support people in remembering their role as caregivers and lovers of our collective EarthBody, through the practice of gardening and farming and provide food and create habitats for other species, like butterflies, bees, and other wildlife that might visit in the suburbs.

For 2026, Manju expanded Brush with Bamboo into additional international retail markets, collaborated with regenerative farming and biodiversity organizations on educational gardening campaigns, and continued promoting low-waste farming through workshops and community programs centered on food resilience and pollinator habitats.

59. KATIE ROBERTS @sustainabilityinstyle (20.4K)

Katie Roberts an Australian Environmental scientist, yoga trainer, and a sustainability lifestyle blogger who created an online hub Sustainability in Style, which focuses on educating and inspiring others to embrace sustainability through ethical, slow fashion. Katie, one of the most famous environmental sustainability influencers in 2022, believes that for a business to be truly sustainable it needs to have a balanced system of outputs and inputs meaning that time, money, and happiness need to be at equilibrium.

In 2026, Katie partnered with ethical Australian fashion labels and wellness retreats on conscious consumer campaigns, expanded Sustainability in Style with sustainable business education resources, and increased her visibility through science-backed content connecting climate awareness, yoga, and mindful consumption.

60. ADDIE FISHER @oldworldnew (18.8K)

Addie Fisher, one of the best environmental influencers, is a sustainable living enthusiast and a professional content creator and writer in the sustainability niche for more than 9 years. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. Addie is on a mission to make sustainable lifestyle choices easy and accessible for everyone through her blog, Old World New, where she also shares thrifty and vintage fashion trends that are ethical and eco-friendly.

For 2026, Addie expanded Old World New with vintage-inspired sustainable home renovation and decor content, partnered with secondhand furniture and eco-fashion brands on visual storytelling campaigns, and generated strong Pinterest and Instagram engagement through practical reuse-focused design ideas.

61. ABI STEPHENSON @theeecogoddess (18.8K)

London-based content creator Abi Stephenson, one of the most famous environmental sustainability influencers in 2022, considers herself an imperfect environmentalist influencer. As an eco-influencer, Abi aims to educate, inspire and encourage people who want to embark on low waste or zero waste journey. She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices.

In 2026, Abi expanded The Eco Goddess with beginner-friendly climate education content tailored for younger audiences, partnered with low-waste beauty and refill brands across the UK, and significantly increased engagement through realistic “imperfect sustainability” reels that focused on practical swaps instead of perfectionism.

62. MARISSA BURCH @worthnotwaste (18.2K)

Marissa Burch is a digital creator and sustainable lifestyle blogger from Illinois with a keen interest in thrifting, slow fashion, and climate action. She created the website Worth Not Waste with a goal of “promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science”. Aside from Instagram and her blog, Marissa, one of the most famous environmental sustainability influencers in 2022, can also be found on TikTok with videos of her talking about environmental sustainability, greenwashing, social justice, climate crisis, and product reviews and endorsements.

For 2026, Marissa collaborated with ethical fashion resale platforms and climate action nonprofits on anti-greenwashing campaigns, expanded her TikTok educational content around sustainable consumer habits, and saw several of her science-backed sustainability explainers surpass one million combined views.

63. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K)

Sarah Robertson Barnes, one of the most famous environmental sustainability influencers in 2022, is a zero-waste educator, speaker, content creator, technical writer, and small business consultant who offers a wide range of services tailored to suit the sustainability goals of her clients. With her background in science education and expertise on zero waste and sustainable living education, she aims to bring a unique approach to environmental issues. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs.

In 2026, Sarah expanded her consulting work with suburban sustainability initiatives and eco-conscious small businesses across the United States, introduced educational workshops for families transitioning into low-waste living, and continued growing Sustainable in the Suburbs as a trusted resource for realistic sustainability practices outside major urban centers.

64. HOLLY NOAKES @sustainable_holly (18.1K)

Perth-based Kiwi content producer Holly Noakes, one of the best environmental influencers, has always dreamt of owning acreage and living a sustainable lifestyle, but according to her, she’s starting with what she has and learning as much as she can in between. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. Aside from her blog, she also has an up-and-coming YouTube channel where she shares garden-to-plate recipes, gardening tips, and just about anything to help others start living more sustainably.

For 2026, Holly expanded her permaculture and urban homesteading content into in-person workshops and online gardening masterclasses, collaborated with Australian sustainable gardening brands, and grew her YouTube audience through seasonal “grow your own food” video series focused on climate-resilient backyard farming.

65. NICOLE WYKES @ecowithnico (17.4K)

Being an environmental postgrad, eco-blogger and one of the best environmental influencers, Nicole Wykes, wanted to have space where she can share the knowledge that she gained at the university as well as her sustainability journey, hoping to inspire people to live more holistically, so EcowithNico was born. As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO.

In 2026, Nicole expanded her sustainability-focused SEO and content strategy services for eco-conscious startups, collaborated with circular fashion and wellness companies on educational campaigns, and generated strong engagement through evidence-based content focused on conscious consumerism and environmental literacy.

66. SHAE BURNS @shaesburns (17.3K)

Shae Burns, one of the most famous environmental sustainability influencers in 2022, is a sustainable fashion and lifestyle blogger who is passionate about living a more conscious life. Shae used to collaborate with leading fast fashion companies but was saddened over how “cheap” and “fast” clothes and trends were coming at the expense of others. She discovered that there are plenty of eco-conscious brands that do good, and so she became inspired to live a conscious lifestyle and created her lifestyle blog, Shae Necessities. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves.

For 2026, Shae collaborated with ethical beauty and sustainable apparel brands on conscious consumer campaigns, expanded her educational lifestyle content into weekly newsletters and styling guides, and built stronger engagement through transparent discussions around fast fashion overconsumption and mindful shopping habits.

67. DIANDRA MARIZET ESPARZA @diandramarizet (16.4K)

Houston-based Eco-activist and writer Diandra Marizet Esparza, one of the best environmental influencers, used to work as a stylist for a leading fashion brand before she realized her true passion as a sustainability influencer and conscious curator. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. Diandra co-founded Intersectional Environmentalism and is currently the head of its Business and Resource Development.

In 2026, Diandra expanded Intersectional Environmentalism’s educational reach through brand consulting and public speaking partnerships with major climate and fashion organizations, helped lead campaigns centered on environmental justice in marginalized communities, and continued amplifying diverse voices across sustainability media platforms.

68. LAURA @laurainwaterland (16.4K)

Laura, one of the most famous environmental sustainability influencers in 2022, is a Belgian ocean advocate living in Indonesia, who has always been in love with the ocean since she was young. Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. She took to social media her advocacy and started her website, Laura in Waterland, to document her sustainability journey and raise awareness about environmental issues and sustainability, with the hope of inspiring others to begin their journey. Laura is currently an ambassador for the “5 Minute Beach Clean Up” foundation and has been featured in several online publications.

For 2026, Laura partnered with marine conservation nonprofits and eco-tourism initiatives throughout Southeast Asia, expanded her underwater environmental storytelling through documentary-style video content, and gained wider international attention for campaigns promoting reef protection and plastic-free coastal living.

69. MONIKA POPPY @sustainabilityiscool (15K)

Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UK’s Leading Environmentalists by Forbes. She launched her website Sustainability is Cool in 2016 to help brands and businesses optimize their social media presence by creating engaging content for their sustainability campaigns. Her platform also provides honest reviews of sustainable products and services and tips that encourage people to live more sustainably and ethically. Monika has worked with some of the biggest names in sustainable fashion and food brands.

In 2026, Monika collaborated with major UK sustainability startups and ethical fashion labels on creative social campaigns, expanded her consultancy work helping brands improve transparent environmental communication, and continued appearing at industry panels discussing the future of climate-conscious digital marketing.

70. KAREN HOUSEL @sustainabledaisy (14.8K)

Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesn’t mean compromising what you enjoy in life. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a more sustainable, eco-friendly wardrobe, beauty routine, and lifestyle. An avid thrifter that she is, she loves to rework existing materials from secondhand shops into fashionable outfits and DIYs. Through her blog, she hopes to inspire others to upcycle thrifted items, utilize ethically-made products, and ultimately, encourage a financially and environmentally sustainable lifestyle.

For 2026, Karen expanded Sustainable Daisy with detailed upcycling tutorials and secondhand fashion styling content, collaborated with resale marketplaces and eco-friendly beauty companies, and grew her audience through affordable sustainability content designed for younger women interested in low-waste fashion.

71. MISTY FOSTER @greensuitcasetravel (14.7K)

Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. When she decided to shift her focus to sustainable travel, she had in mind to “travel through cities and the world in a way that leaves a meaningful impact”. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. While she still muses about traveling, she now covers restaurants, hotels, shops, major attractions, and more that promote a sustainable mission and leave the world a little greener.

In 2026, Misty collaborated with eco-certified resorts and sustainable tourism boards across Europe and Asia, expanded Green Suitcase Travel with destination guides focused on regenerative tourism, and gained stronger readership through long-form content highlighting climate-conscious travel experiences.

72. VIVIEN AND AARON @thedharmatrails (14.2K)

Grenada-based couples Vivien and Aaron are often globetrotting with a deeper purpose of sharing a message about sustainable travel and low waste living. Together, they set up an eco-travel and lifestyle blog, The Dharma Trails, where they document their traveling experiences and share knowledge about responsible tourism as well as helpful destination guides that cover the best things to do and places to stay and eat in different locations around the world.

For 2026, Vivien and Aaron partnered with eco-lodges and regenerative tourism projects throughout the Caribbean and Southeast Asia, expanded The Dharma Trails with sustainable digital nomad resources, and continued producing highly shared destination guides centered on ethical travel and low-impact living.

73. SHANNON KENNY @mama.eco (14K)

Shannon Kenny, one of the most famous environmental sustainability influencers in 2022, is a New York-based Sustainability Consultant, coach & educator with a mission to help eco-conscious businesses grow with integrity and become more sustainable without sacrificing profit. She founded Mama Eco to provide a legitimate source of information about sustainability topics such as the proper way of recycling, avoiding excess packaging and waste, and finding eco-friendly alternatives.

In 2026, Shannon expanded Mama Eco’s consulting services for sustainable startups and consumer brands, hosted educational webinars around waste reduction and responsible packaging, and continued building a loyal audience through practical sustainability education aimed at busy households and entrepreneurs.

74. MEERA JAIN @thegreenmum (13.9K)

Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. As a young mom of two little girls, Meera realized that there’s so much more that she can do than merely recycling or being eco-friendly than she already was. The more she learned, the more passionate she became about reducing plastic waste and the carbon footprint that she and her family created. Since then, she has been writing and sharing about the joys and challenges of living a green lifestyle.

For 2026, Meera collaborated with family-focused sustainability organizations and parenting communities on low-waste household education campaigns, expanded The Green Mum with eco-parenting guides and workshops, and built stronger engagement through honest content about balancing sustainability with modern family life.

75. STEPHANIE DAVIES @stephidavies (13.7K)

Stephanie Davies, one of the most famous environmental sustainability influencers in 2022, is a London-based digital marketer who has a fascination for creating “out-of-the-box” vegan recipes which she showcases on her site, the Vegan Recipe Blog. Realizing how animals are murdered or mistreated at the expense of human consumption, Stephanie went strictly vegan in January 2017 and supported the use of plant-based products. She’s currently a marketing manager at Vive with the mission of helping vegan brands and products grow their social media presence.

In 2026, Stephanie expanded her vegan recipe platform through collaborations with plant-based food startups and wellness brands, introduced high-performing short-form recipe videos across Instagram and TikTok, and helped several emerging vegan companies improve their digital visibility through strategic sustainability-focused marketing campaigns.

76. BESMA WHAYEB @besmacc (12.7K)

Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. While living in Paris, Besma witnessed the French way of doing things such as buying fresh food from the organic market, bringing their own bags to the shop, and buying investment pieces over fast-changing trends. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content.

In 2026, Besma expanded Ethical Influencers into a larger global network connecting sustainable creators with ethical brands, collaborated with luxury sustainable fashion labels across Europe, and continued publishing widely shared long-form content around conscious consumerism, low-impact beauty, and responsible influencer marketing.

77. WENDY GRAHAM @moralfibresblog (12.5K)

From a young age, Wendy Graham has already shown a keen interest in sustainability, which is why she took up Environmental Geography in college and an MSc in Environmental Sustainability thereafter. In 2013, Wendy started her eco-blog, Moral Fibres, to cover all aspects of sustainable living from ethical fashion to eating seasonally, saving energy, and everything in between. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in the top 10 green blogs. With a belief that sustainable living should be hip, not hippie, Wendy is on a mission to bust myths about sustainability and to make it simple, attainable, and affordable for everyone.

For 2026, Wendy expanded Moral Fibres with affordable sustainability guides focused on energy-saving households during rising utility costs, collaborated with UK-based ethical home brands on eco-living campaigns, and continued ranking among the most trusted British sustainability blogs for practical low-waste advice.

78. TIM SILVERWOOD @timsilverwood (11.5K)

Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. Tim has received a lot of recognition and awards, including the 2014 Green Globe ‘Sustainability Champion’, a guesting in the hugely popular ABC series ‘War on Waste’ and a starring role as an ‘Ocean Guardian’ in the 2017 feature documentary ‘Blue’. Tim is a co-founder @oceanimpactorg, an environmental conversation organization that provides a range of startup programs, mentoring, and support to help people to start, grow and invest in businesses that positively impact the ocean.

In 2026, Tim expanded Ocean Impact Organisation’s startup accelerator programs supporting ocean-focused climate businesses, collaborated with marine conservation initiatives throughout Australia and the Pacific, and continued advocating for large-scale plastic reduction policies through documentaries, public speaking, and environmental media appearances.

79. ABBY CANNON @abbysfoodcourt (11.2K)

When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. Now, Abby is one of the most famous environmental sustainability influencers in 2022, enthusiastic about living a more sustainable, eco-friendly, and healthy life and is very eager to share her expertise on health, wellness and sustainability. She believes that nutrition and low waste living should go hand in hand, that’s why she created Abby’s Food Court to empower others and help them find joy in healthy and sustainable living.

For 2026, Abby partnered with wellness and plant-based nutrition brands on sustainable eating campaigns, expanded her educational meal-planning content for eco-conscious families, and increased her reach through evidence-based discussions connecting nutrition, mental wellness, and low-waste living habits.

80. ALLI CHERRY @allitav (10.5K)

Alli Cherry is a California-based content creator who has a keen interest in natural living, attainable sustainability, and personal style. She joined YouTube in 2013 and started posting videos about reducing waste, practicing minimalism at home, creating plant-based vegan recipes, doing DIY projects, and a lot more. Alli is also fond of thrifting fashion hauls, beach camping, and wanderlust activities with her husband, Nick.

In 2026, Alli expanded her sustainability-focused YouTube content with minimalist home resets, thrifted styling videos, and eco-travel vlogs throughout the American West Coast, while continuing to build a loyal audience interested in practical low-waste living and slow lifestyle routines.

81. APRIL JORDAN @the.ethical.edit (10.5K)

Canadian Ethical fashion and lifestyle blogger April Jordan, one of the most famous environmental sustainability influencers in 2022, used to be a chronic over-consumer and shopaholic, but after realizing how her rapid consumption was damaging to the people, animals, and most importantly, the planet, she changed her buying habits and embraced a more ethical and sustainable life. This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers.

For 2026, April expanded The Ethical Edit with curated sustainable capsule wardrobe collections and ethical shopping directories, collaborated with Canadian slow-fashion brands on awareness campaigns, and gained strong engagement through realistic conversations around reducing overconsumption without sacrificing personal style.

82. RACHAEL WAGSTAFF @simply.living.mindful (10.2K)

Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. Since the time she embarked on her sustainability, vegan, and plastic-free journey, Rachael has begun reusing, recycling, or up-cycling some of the household items. She has also started growing her food, using eco-friendly and ethical products, and creating her chemical-free cleansing products to lessen her carbon footprint and waste.

In 2026, Rachael expanded her mindful sustainability content into seasonal home gardening and low-tox cleaning tutorials, collaborated with eco-friendly household brands, and built a steadily growing audience through approachable content centered on reducing waste one small habit at a time.

83. CHRISTINE LAN @eco.friendly.actress (10.1K)

Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. Christine has been making her skincare products for over 10 years and her own make-up for over 3 years. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. Aside from her Instagram page, Christine can also be found on YouTube, Facebook, and TikTok.

For 2026, Christine expanded Eco-Amical’s zero-waste beauty line with refillable skincare collections and plastic-free cosmetic packaging, partnered with sustainable beauty retailers across North America, and grew her social presence through educational videos comparing conventional versus low-waste beauty routines.

84. EMMA MAMISOA NOMENA @wisewithwaste (9,283)

Research scientist and Ph.D. scholar Emma Mamisoa Nomena, one of the best environmental influencers, is the brilliant founder of Wise with Waste, a non-profit organization dedicated to environmental sustainability and social justice. During her Ph.D. at the University of Amsterdam, Emma published 5 research articles and gave several presentations at international conferences. She also received several recognitions and awards for her academic excellence and research contribution. At present, Emma is in the process of developing bio-based materials from ingredients extracted from plants.

In 2026, Emma advanced her bio-based material research through new collaborations with sustainability laboratories and green manufacturing initiatives across Europe, expanded Wise with Waste educational outreach programs, and gained recognition for developing innovative plant-derived alternatives aimed at reducing industrial plastic dependence.

85. STEPHANIE FORROW @stephywild (9,244)

UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. Stephanie has also held a deep fascination with moon rituals and meditation. With her talent in crafting, she created her own brand of ethically sourced ritual candles, wax melts, and charging crystals that she sells online through her website, Lunar and Wild.

For 2026, Stephanie expanded Lunar and Wild with eco-conscious wellness collections using recyclable packaging and ethically sourced materials, collaborated with mindfulness and sustainable lifestyle creators across the UK, and continued building a niche audience interested in low-waste spirituality and intentional living.

86. SOPHIE BENSON @sophiebenson (8,883)

Sophie Benson, one of the most famous environmental sustainability influencers in 2022, is a freelance writer based in the UK, who has written for publications like The Guardian, Refinery29, Dazed, AnOther, and Metro, covering a wide variety of sustainability topics from garment workers’ rights and greenwashing to secondhand shopping and consumer behavior. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be.

In 2026, Sophie expanded her sustainability journalism with investigative features on labor ethics and greenwashing in fashion supply chains, collaborated with universities and ethical fashion conferences across the UK, and continued shaping conversations around expressive, non-minimalist sustainable style.

87. XI MARQUEZ @sustainablyxi (7,601)

Xi Marques is an Uruguayan content creator, environmental advocate, and dog mom living in Chicago. One thing has always been true to Xi’s core: less stuff & more adventures. Xi believes in finding adventure wherever you are and caring for the planet along the way. Xi shares recommendations for Chicago trips, Midwest hikes, travel, & sustainable living through her Instagram and TikTok accounts.

For 2026, Xi expanded her Midwest-focused eco-travel content through partnerships with sustainable tourism initiatives and outdoor lifestyle brands, introduced detailed low-impact travel itineraries around Chicago and nearby national parks, and grew her TikTok audience through highly visual adventure storytelling.

88. CHELSEA WEBSTER @lowwaste.plantbased (7,342)

Vancouver-based Chelsea Webster, one of the most famous environmental sustainability influencers in 2022, is a British environmental activist, lead organizer for the Greenpeace Vancouver Local Group, and a writer. In February 2021, Chelsea launched Climate Census UK, a grassroots campaign group that was formed in response to the difficulties in protesting during the Coronavirus pandemic and the opportunity presented by the Census to hold the British Government accountable for its inaction on the climate crisis. Chelsea is the woman behind the Instagram account @lowwaste.plantbased, and the website with the same name, where she mainly writes about climate change, social justice, ethical fashion, sustainable lifestyle, and wellness.

In 2026, Chelsea expanded her climate advocacy through collaborations with Greenpeace campaigns and grassroots environmental organizations across Canada and the UK, launched educational content focused on climate accountability and ethical consumption, and continued mobilizing online audiences around climate policy awareness.

89. KAT @sweet.sustainability (7,247)

Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, imperfect low-waste living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. But a few years ago, the unsustainable aspects of her lifestyle hit her hard, so she began her journey to a more intentional and sustainable lifestyle. Kat created Sweet Sustainability as a space to share her research, zero waste tips, and tricks she has learned along her journey of sustainable & conscious living.

For 2026, Kat expanded Sweet Sustainability with educational content focused on mindful consumption for students and young adults, collaborated with secondhand fashion platforms and eco-friendly startups across Canada, and gained stronger engagement through honest conversations around realistic sustainability and mental wellness.

90. ANN RYDNE @anna.rydne (6,382)

Anna Rydne, one of the most famous environmental sustainability influencers in 2022, is a Swedish social media and content creator, author, and mother of 4 who has a special interest in urban gardening and a zero-waste lifestyle. She had her first book, ‘Urban Eco’, on sustainable lifestyle for busy people published in 2019. As a sustainability influencer, Anna is committed to teaching mothers and other people to live more sustainably and feel happier, healthier, and more relaxed.

In 2026, Anna expanded her urban gardening and sustainable parenting content through Nordic lifestyle collaborations and educational workshops, continued promoting “Urban Eco” principles for busy families, and built a highly engaged Scandinavian audience interested in low-stress sustainable routines and homegrown living.

91. MICAELA PRESTON @mindfulmomma (6,158)

Micaela Preston is a published author, professional blogger, Sustainable Brand Champion, and Health & Wellness Expert based in Minneapolis, Minnesota. Despite being a busy mom who juggles work and family life, Micaela tries to find ways to lead a flexible, eco-friendly, natural lifestyle without a ton of stress. As a result, she started the Mindful Momma blog with a mission to offer simple solutions and inspiration for healthy, natural living. Mindful Momma has been recommended by the New York Magazine as an expert in green cleaning products, sustainable kitchen products, and natural baby products and has been featured in Rachael Ray Magazine, Parade.com, The Good Trade, and more.

In 2026, Micaela expanded Mindful Momma with family-focused sustainability product guides and wellness routines, partnered with clean household and natural parenting brands on educational campaigns, and continued growing her platform as a trusted destination for practical eco-friendly living solutions for busy parents.

92. MADELEINE @greenfashionista.se (4,965)

Madeleine is a Swedish ethical blogger and one of the best environmental influencers, with two important interests at heart: fashion and sustainability. Her blog, Greenfashionista, covers both of these topics and much more. Madeleine shows us her inspiring outfits and favorite trends, as well as writing about how we as individuals can help our planet.

For 2026, Madeleine expanded Greenfashionista with Scandinavian-inspired ethical fashion editorials and secondhand styling campaigns, collaborated with Nordic sustainable apparel brands, and built stronger engagement through highly visual content focused on minimalist wardrobes and conscious consumption.

93. KENDAL @sustainable.riley (6,358)

Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. Kendal began her sustainability journey just recently, after watching the documentary “What the Health”. She took to Instagram her personal views about becoming sustainable, believing that no one is perfect at being completely sustainable ALL the time. Through her Instagram account, she encourages others to just focus on what they can do today and what they have already achieved.

In 2026, Kendal expanded her sustainability messaging through relatable educational reels focused on realistic low-waste habits for students and young professionals, collaborated with eco-conscious small businesses throughout the UK, and continued advocating for progress-over-perfection sustainability practices.

94. KARISHMA PORWAL @_makeearthgreatagain (4,818)

Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. She was deeply inspired by the climate movement in 2019 that she decided to take the leap and take her journey to low-impact living more seriously. Karishma runs an Instagram page @_makeearthgreatagain, where she voices out her concerns about climate crises, plastic pollution, and other related environmental and social issues. She strongly believes that the earth is the one thing that we all have in common, and it’s in everyone’s best interests to protect it.

For 2026, Karishma expanded her climate activism through educational collaborations with environmental nonprofits and student-led sustainability organizations in India, launched awareness campaigns centered on plastic pollution and environmental justice, and grew her audience through direct, action-oriented climate education content.

95. KALYN CALLAN @myjourneytosustainability (4,705)

Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. According to her, not everyone can be zero waste because you have to be privileged for that. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist.

In 2026, Kalyn collaborated with local eco-businesses and secondhand fashion communities throughout London, expanded her candid sustainability discussions through TikTok and Instagram reels, and continued building a supportive online space centered on accessible and non-performative environmentalism.

96. CELINE ORSATTI @lesswaste_birdie (4,580)

Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. Since her early childhood, she has been taught to love nature and appreciate its beauty. She learned from her vegetarian father the importance of respecting mother earth. Through her account, Lesswaste_birdie, she aims to raise awareness on important environmental issues and to share her own experience of living a sustainable lifestyle.

For 2026, Celine expanded her environmental storytelling through multilingual content focused on sustainable living and climate awareness in Europe, collaborated with eco-conscious nonprofits and youth climate communities, and gained stronger visibility through educational posts centered on realistic low-impact lifestyle changes.

97. DESTINY FRITH @destinyfrith (4,431)

Destiny Firth is a digital creator and shopper based in Nashville, Tennessee with a passion for holistic wellness and sustainability. Destiny’s Instagram account is filled with beautifully curated photos showcasing her delectable plant-based recipes, shopping lists, monthly intentions, and ethical products that she uses. When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. Her ultimate goal is to inspire and empower others to make better choices for themselves and the planet, but with an open invitation to learn from other people’s journey as well.

In 2026, Destiny expanded her wellness and sustainability platform through collaborations with plant-based food and ethical lifestyle brands, introduced highly aesthetic mindful-living content series across Instagram and Pinterest, and continued attracting audiences interested in intentional shopping and low-impact self-care routines.

98. JESSICA PURCELL @thoughtfullysustainable (4,383)

Pennsylvania-based Jessica Purcell, one of the best environmental influencers, is a Chemistry teacher turned stay-at-home mom that educates learners of all ages about climate change and sustainability science. She started her blog, Thoughtfully Sustainable, with a mission to make the science behind sustainability and the wonders of the natural world accessible to everyone. On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home.

For 2026, Jessica expanded #sustainabilitysciencesunday into downloadable educational kits for families and schools, collaborated with science museums and eco-education organizations on interactive sustainability projects, and continued simplifying climate science concepts through engaging home-based experiments and digital lessons.

99. VALERIE @sustainable_valerie (4,336)

Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers, with a passion for minimalism, low waste, and intentional living. Inspired by the small steps she’s taken toward sustainability, Valerie decided to create an Instagram account in December 2019, with the hope of showing to others that it doesn’t take a lot to make small changes to help reduce the impact on the environment. Being relatively new in the low-impact journey, she’s slowly changing her lifestyle to reduce her carbon footprint on the planet.

In 2026, Valerie expanded her intentional living content through collaborations with Australian eco-home and wellness brands, shared more detailed minimalist lifestyle routines and low-waste apartment tips, and continued inspiring beginner sustainability audiences through simple, highly relatable environmental habit changes.

100. LOTTIE @lowwastelottie (3,904)

Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. From learning about recycling and water waste to embracing veganism and creating plant-based recipes, Lottie began documenting her low waste journey through her blog, Low Waste Lottie, where she also offers simple tips and tricks to live more sustainably. She believes whole-heartedly in imperfect sustainability and encourages everyone to “do their best”, whatever that is.

For 2026, Lottie expanded her low-waste educational content through practical vegan meal ideas and beginner sustainability guides, collaborated with ethical household and refill brands across the UK, and continued growing her online community through approachable messaging focused on consistency rather than perfection.

Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. They may come from various backgrounds, but they all have a strong love for preserving the environment. Environmental influencers utilize their platforms to inform and motivate others about the value of protecting the environment. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place.

Environmental influencers, regardless of their notoriety or fan base, are crucial in educating the public about the need for environmental conservation. They can contribute to building a future for all of us that is more sustainable by utilizing their position to spread awareness and build strong and united communities. They provide people a platform to connect with others who share their passion for enacting change and share their stories. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world.

Their voices are more crucial than ever as we confront more and more environmental issues. The world is transforming thanks to environmental influencers who motivate others to take action.

Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. They are armed with the most recent science and a thorough grasp of environmental concerns. Their overarching message is that we all can no longer afford to ignore the plight of the environment, and we must take sustainability seriously immediately.

The good news is that sustainability is no longer just an environmental issue. It is also an economic and social imperative. Side by side with sustainability and environmental influencers, we all need to figure out methods to satisfy our demands without sacrificing the potential of future generations to do the same if we are to remain sustainable.

This entails conserving natural resources, lowering our dependency on fossil fuels, and putting money into renewable energy sources. Additionally, it entails using resources more effectively, producing less waste, and consuming less. Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it.

TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ

Sources:

1. Top Sustainability Influencers Promoting Low-Waste Living

2. Sustainability Influencers Inspiring Eco-Friendly Lifestyles

3. Sustainable Fashion Bloggers and Ethical Influencers Guide

4. Zero Waste Influencers Helping Reduce Plastic Consumption

5. Sustainable Fashion Bloggers and Eco Lifestyle Creators