12 Jul BEST TRAVEL MARKETING AGENCIES IN 2023
Travel is a prevalent pastime. In fact, according to a report by the World Tourism Organization, there were over 1.2 billion international tourist arrivals in 2016 alone. So it’s no wonder businesses are looking for ways to tap into this lucrative market. If you’re one of those businesses, then you might be wondering if working with a travel marketing agency is the right move for you.
A good marketing agency can help increase traffic to your website and bring in more tourists. But with so many travel marketing agencies out there, how do you choose the right one?
Many marketing agencies specialize in travel. There are a few factors to consider when choosing a marketing agency, including their experience and expertise in the travel industry, as well as their overall approach to marketing. You should also look at the range of services these travel marketing agencies offer and their pricing. By doing your research, you can find the best agency to help grow your business.
Below, we take a look at the top 15 travel marketing agencies, highlight their services, share their past clients and collaborations, as well as include their achievements and media mentions.
Below is the curated list of top travel marketing agencies in 2023:
Location: New York City
Amra & Elma is a travel marketing agency that has been called the “epicenter of influence” by Forbes and named a “top digital agency” by Financial Times. With over 2 million social media followers, its founders are superstar travel influencers whose experience is in the “digital-first” aspect of travel marketing.
This means that they are able to zone in on the main converting channels and maximize their reach within a very niche travel-focused target audience in order to achieve exceptional ROI.
Their team has executed 510+ campaigns, and their clients include Fortune 500 companies and other leading travel brands including TAJ Hotels, Mandarin Oriental, Emirates Airlines, Bvlgari Hotels and Resorts, and more. Amra & Elma’s success lies in their deep understanding of both the digital landscape and the traveler mindset.
In an ever-changing world, Amra & Elma is one of the leading travel marketing agencies that know how to connect with travelers on a human level and inspire them to explore new places. Whether it’s through social media, content marketing, or email marketing, Amra & Elma know how to get people talking about travel.
- Media buying
- Travel influencer marketing
- Public relations
- Social media
- Content production (video and photography)
- Social media management
- TAJ Hotels
- Mandarin Oriental
- Emirates Airlines
- Bvlgari Hotels and Resorts
- Kimpton Hotels & Restaurants
- Hotels Worldwide
- Virgin Voyages
- Gurney’s Star Island Resort & Marina
- The Knickerbocker Hotel
Forbes, Nasdaq, Bloomberg, WSJ, Time Magazine, Business Insider, The Washington Post, Yahoo News.
If you’re looking for an agency that specializes in travel marketing, then you’ll want to check out Top Influencer Marketing Agency (TIMA). They’ve been around since 2012 and have helped over 1000 brands grow their business through their network of top-tier social media talent.
Their team has worked with household brands like Uber, Netflix, and HTC, rendering services like influencer marketing, brand strategy, and more. Travel marketing is a great way to promote your brand and connect with potential customers. And TIMA is one of the best travel marketing agencies to help you achieve your travel marketing goals.
With their years of experience and vast network of travel influencers, they are able to provide their clients with the best service possible. Their clients include Clove & Hallow, Closet 52, North Country, Utilitarian, and more. If you’re looking for a top-notch travel marketing agency that can help you reach your goals, look no further than Top Influencer Marketing Agency!
- Influencer sponsored posts
- Influencer trips
- Influencer events
- Influencer gifting packages
- Influencer content development (videos and photos)
- Clove & Hallow
- Nicole Miller
- Karen Millen
- North Country
- Marie Claire
- Huff Post
There are a lot of travel marketing agencies out there, but not all of them are created equal. DCI is a travel marketing agency that has a proven track record when it comes to increasing visitor arrivals and daily spending. They achieve this by partnering with key influencers who can build demand for the destination and convert it into actual visitors.
In addition, they also have a wide range of experience and expertise when it comes to dispersing visitors throughout the destination. As a result, they are able to provide their clients with a tailor-made approach that is designed to maximize results. If you’re looking for a travel marketing agency that can get the job done, then DCI is definitely worth considering.
- Consumer marketing
- Destination marketing and strategy
- Museum marketing
- Public relations
- Tourism research
- Fairfax County
- Visit Florida
- Colorado Springs Chamber & EDC
- Cincinnati Experience
- Barbados Tourism Marketing Inc
At Slingshot, they understand that the world of marketing is always changing and that businesses need to evolve to stay ahead of the curve. That’s why they’re proud to be one of the leading travel marketing agencies in the country.
They have offices in Dallas and Austin, and their team of experts is dedicated to helping brands connect with their customers and achieve meaningful growth.
They’re not just another agency; they’re a partner that businesses can rely on to help them navigate the ever-changing landscape of marketing. So if you’re looking for an agency that can help you stay ahead of the competition, Slingshot is a great choice.
- Brand strategy
- Email and content production
- Social strategy
- Digital marketing
- Social media
- Cheap Caribbean
- Angel Fire Resort
- La Quinta Inns & Suites
- Hyatt Regency
Travel Media PR is a travel marketing agency with a difference. Based in Europe and South America, they have the global reach to launch your brand across the world. But that’s not all they offer.
With their travel marketing, content, digital solutions, media strategy, public relations, sales, and influencer marketing services, they can help you with all aspects of your travel business. So whether you’re looking to expand your reach, raise awareness or boost sales, Travel Media PR is the agency for you.
- Travel marketing
- Public relations
- Influencer marketing
- Press trip promotion
- Content production
- Destination marketing
- Sales & Trade representation
- LATAM Airlines
- Four Seasons
- Martinhal Resorts
- Travel Week
Growth Turbine is a travel marketing agency that helps hotels and travel companies boost their bookings and brand awareness. By developing unique campaigns that are tailored to the specific needs of each client, Growth Turbine has helped countless businesses across the travel and tourism sector achieve their goals.
Whether it’s a big hotel chain or a small travel agency, they have the experience and expertise to help reach the target audience and achieve the desired results. So if you’re looking for a travel marketing partner that can help you take your business to the next level, Growth Turbine is an excellent option.
- PR and Communications
- B2B marketing
- Copywriting services
- Business Insider
- Yahoo Finance
ITM is one of the travel marketing agencies that deliver the highest level of service and expertise to maximize the reach and profit of the campaign. ITM is the “go to” agency for top hotel companies and blue chip media who want the best value, results and ability to stretch their budget using barter.
As a full-service travel marketing agency, ITM offers a comprehensive suite of services that includes media planning and buying, Search Engine Marketing (SEM), public relations, social media, direct marketing, and more. They have a proven track record of success in managing and executing integrated marketing campaigns that deliver results.
- Media planning & buying
- Travel services
- Sales promotion
- The Breakers Palm Beach
- The COVE at Atlantis
- The Peninsula Beverly Hills
- Miami Beach EDITION
- The Lodge at Woodloch
- The LINE
- Enchantment Resort
Full-service travel marketing agencies like Traktek Partners are experts at driving growth for their clients in the Travel & Tourism sector. They have more than 20 years of experience working with cruise lines, tour operators, resorts and tourism bureaus. They specialize in helping companies in the Travel & Tourism sector grow their business through innovative marketing campaigns and partnerships.
Their team of experts knows the ins and outs of the travel industry, and they’re always coming up with new and creative ways to market their clients’ products and services. If you’re looking for a travel marketing agency that can help you take your business to the next level, then Traktek Partners is a great choice.
- Website design & development
- Lead generation
- International expansion and new marketing entry
- Office of representation services
- Sonesta Hotels and Resorts
- Scenic Luxury Cruises & Tours
- Paul Gauguin Cruises
- Vantage Travel
- Tenerife Tourism Board
- Holbrook Travel
- Hard Rock Hotels
Edelman is a travel marketing agency that provides a comprehensive and integrated approach to marketing in the travel industry. They have a deep understanding of how the travel landscape has changed in recent years, and they are able to provide their clients with the necessary tools and resources to reach their target audiences.
Edelman has a wide network of media relationships and extensive industry contacts, which allows them to anticipate trends and appeal to consumers in the ever-changing media landscape. In addition, they offer a variety of services including consumer marketing, digital and traditional media services, crisis communications, and entertainment integration. This all-encompassing approach makes Edelman one of the leading travel marketing agencies.
- Business marketing
- Brand marketing & communications
- Brand journalism
- Media relations
- National Grid
- Jake’s House
National Today is a travel marketing agency that is committed to helping its partners in the travel and tourism industry innovate with their marketing strategies. They believe that by helping their partners secure disproportionate growth gains from the rapid industry change, they will be able to improve the overall travel experience for everyone. As such, they work with a variety of travel and tourism companies to develop marketing campaigns that are both effective and creative.
In addition, they also offer consulting services to help their clients navigate the ever-changing landscape of the travel and tourism industry. Whether you’re looking for help with your marketing strategy or just need some advice on how to adapt to the latest industry trends, National Today is a travel marketing agency that you can trust.
- Destination marketing
- Tourism marketing
- Hotel and resort marketing
- Tourism PR
- Integrated travel marketing
- Calendar-based travel marketing
- Seasonal travel marketing
- Del Monte
There’s no doubt that travel marketing is a complex and ever-changing industry. With so many destination marketing organizations (DMOs) and travel brands vying for attention, it can be tough to know where to turn for help. That’s where MMGY Myriad comes in. As one of the top travel marketing agencies, they have the experience and knowledge to take your destination to the next level.
With offices located throughout the United States, they are able to offer a truly tailored approach to each client. And, with a team of experts in integrated marketing, advertising, public relations, and social media, you can be sure that all bases are covered. So if you’re looking for a travel marketing agency that can deliver results, you can’t go wrong with MMGY Myriad.
- Consumer Advertising
- Public Relations & Social Media
- Events & Promotions
- Trade Relations
- Research & Insights
- Special Projects
- Australia’s Northern Territory
- Papua New Guinea
- Dominica, The Nature Island
Barnhart is a full-service agency that has been telling the brand’s story for decades. This is one of the travel marketing agencies that have a fresh and innovative approach that has helped them deliver results for their clients time and time again.
Whether it’s a specific business challenge or new opportunity, they can help. So if you’re looking for an agency that is committed to telling your story and telling it well, then Barnhart is the right choice for you.
- Brand strategy and planning
- Brand marketing
- Content creation
- Digital marketing
- Social media
- Media buying
- Public relations
- Wyoming Office of Tourism
- Breckenridge Tourism Office
- Jackson Hole Tourism
Travel marketing agency From the Future was founded with a simple mission: to help travel and tourism brands reach new revenue milestones. And they’ve been pretty successful at it. In fact, they’ve become one of the world’s largest travel marketing agencies, working with some of the biggest brands in the industry.
But what really sets them apart is their deep understanding of what it takes to be successful in today’s environment. They’re not just focused on driving short-term results – they want to help their clients build long-term sustainable growth. And they believe that travel marketing is the key to unlocking this growth potential.
By harnessing the power of data and technology, They can help travel brands connect with their customers in new and innovative ways. If you’re looking for a travel marketing partner that can help you reach your goals, From the Future is a perfect choice.
- Digital strategy
- Full funnel network
- Performance media
- Organic social
- Media Creative
- Splash Financial
Top Travel Marketing Agencies in 2023 – Frequently Asked Questions:
What is a travel marketing agency?
Travel marketing agencies are companies that specialize in marketing travel products and services to consumers. They create and execute marketing campaigns, and work with tour operators, hotel chains, cruise lines, and other travel-related businesses to promote their products.
Travel marketing agencies use a variety of tactics to reach potential customers, including online advertising, search engine optimization, social media marketing, and email marketing. They also often have relationships with travel bloggers and other online influencers who can help promote their clients’ products.
Good travel marketing agencies will have a deep understanding of the travel industry and of the online landscape. They’ll also have extensive experience in creating and executing successful marketing campaigns.
How much does it cost to hire a travel marketing agency?
There is no one-size-fits-all answer to this question, as the cost of hiring a travel marketing agency will depend on a number of factors, including the size and scope of your project, the location of your target market, and the specific services you require.
That said, in general, you can expect to pay anywhere from $3,000 to $10,000 per month for a comprehensive travel marketing package that includes brand development, social media management, content marketing, and search engine optimization (SEO).
Typically travel marketing agencies will charge a percentage of the ad spend. For example, if you’re spending $10,000 on ads, the agency may charge 10-20% of that, or $1,000-$2,000.
There are also agencies that charge monthly retainers. This can be a set fee each month (say $5,000/month), or it can be a variable fee based on the scope of work. For example, an agency might charge $500-$1,500/month for basic consulting services, and then an additional 10-20% of ad spend if you decide to use their media buying services.
How to choose the right travel marketing agency?
There are a few factors to consider when choosing the right travel marketing agency for your needs. The first is what services you need from the agency. Do you need help with planning and strategy, designing marketing materials, executing promotional campaigns, or something else entirely? Once you know what services you need, research agencies that specialize in those services.
Next, take a look at the travel marketing agencies’ previous work. See if their style and approach fit with what you’re looking for. Make sure to also read reviews from former clients to get an idea of whether or not they were happy with the results they achieved working with the agency.
Another important consideration is cost. Travel marketing agencies can range in price. So, when you’re evaluating travel marketing agencies, it’s important to ask about their pricing structure up front so that you can make sure it aligns with your own budget.
How much do travel marketing agencies make?
It is difficult to give a precise answer, as the amount that travel marketing agencies make can vary greatly depending on the size and scope of the agency, as well as the services that they offer. However, a general estimate would be that travel marketing agencies charge anywhere from 10-25% of a travel company’s total budget for their services.
So, if a travel company has a $1 million budget, then the marketing agency would earn between $100,000 and $250,000 for their work. Keep in mind that this is just a general estimate and that prices can vary drastically depending on the specifics of each situation.
What is travel marketing?
Travel marketing is the process of planning and executing a marketing strategy to promote a destination, travel experience, or tourism product. This can include advertising, public relations, and social media efforts. Travel marketers must understand their target audience and create campaigns that will resonate with them. They also need to be familiar with the different types of travel products and services available.
There are many different ways of travel marketing. Some of the most common methods include advertising in print, online, and on television; creating website content that is optimized for search engines; conducting public relations campaigns; and using social media.
Travel marketers need to have a good understanding of their target audience and travel marketing requirements. They need to know what interests them and what motivates them to travel. Additionally, they should be aware of the different types of travel products and services available through travel marketing so that they can create campaigns that are relevant to their audience.
Successful travel marketing requires a lot of research and careful planning. Marketers must identify their goals and develop strategies that will help them achieve them. They also need to track their progress so that they can make necessary adjustments along the way.
Why is travel marketing important?
One of the most important aspects of marketing for the travel industry is travel marketing. Travel marketing is the process of promoting and selling holidays and other types of travel. It involves creating campaigns that persuade people to book holidays and travel packages.
There are many reasons why travel marketing is important. Firstly, it is a very effective way of reaching potential customers. Online travel accounts for a large percentage of all travel bookings, so businesses that neglect online marketing are likely to lose out on a lot of business.
Another reason why travel marketing is important is that it allows businesses to target specific markets. For example, a business might focus its marketing efforts on attracting tourists from a particular country or region. This allows businesses to tailor their products and services to meet the needs of these customers.
Finally, travel marketing is important because it helps businesses build brand awareness. A strong brand image can be incredibly valuable for a company, as it can help attract new customers and encourage loyalty among existing customers. A good travel marketing campaign can help create a positive image for a company’s brand and increase its visibility in the minds of consumers.
Why is travel marketing so popular?
There is a multitude of reasons why travel marketing is popular. One of the most obvious reasons is that people love to travel. They enjoy experiencing new cultures, landscapes, and foods. Additionally, traveling provides people with an opportunity to learn about different parts of the world and develop a better understanding of other cultures.
Another reason why travel marketing is popular is that it helps to promote tourism. When people see beautiful pictures or videos of a place they want to visit, it entices them to do so. In addition, when people visit a new place they often spend money on food, souvenirs, and other items. Thus travel marketing helps to boost the local economy and create jobs.
Finally, travel marketing is popular because it can be very effective in building brand awareness. When people see a great ad for a destination they want to visit, it often inspires them to do some additional research on the place. Travel marketing can lead to them booking a trip and spending money on related services.