amazon marketing statistics


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Amazon’s popularity continues to soar and marketeers are taking notice. The platform is considered to be one of the primary places where most shoppers start their product search with 67% starting their search on Amazon as opposed to 34% who start on Google. Around 48% of millennials prefer to purchase items on Amazon over a physical store, and 19% of millennials order from Amazon on daily basis. Amazon SEO, reviews, and brand ratings are likely to impact brand success on the platform as 79% of the shoppers say that they are likely to purchase from a seller with positive reviews. The platform continues to dominate the online ordering industry with 2.2 billion combined desktop and mobile visits.


Below, we highlight top 20 Amazon marketing statistics in 2023:

Amazon Marketing Stats: 20 Top Amazon Marketing Statistics in 2023

Amazon Marketing Statistics #1: In February 2022, had over 2.2 billion combined desktop and mobile visits.

According to the latest data from Statista, in February 2022, had over 2.2 billion combined desktop and mobile visits, down from 2.7 billion visits in January 2022. The platform is by far the most visited e-commerce property in the United States. The next closest competitor is Walmart, with just over 1 billion visits. It is worth noting that Amazon’s traffic is still up significantly from February 2020, when the company had 1.6 billion visits. This uptick is likely due to the COVID-19 pandemic, which has resulted in a surge in online shopping.

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Amazon Marketing Statistics #2: Amazon has 310 million active users in 2022.

According to recent statistics from Techjury, Amazon is expected to see a massive increase in active users over the next few years, with over 310 million people using the platform in 2022. This represents more than 90% of the entire population of the United States – a staggering statistic that demonstrates just how ubiquitous Amazon has become in our lives. Not only has it won over consumers with its vast array of products and excellent customer service, but it has also managed to capture the attention and loyalty of businesses around the world. With such high levels of engagement, it is clear that Amazon will continue to play an essential role in shaping our digital economy for years to come.

Amazon active worldwide users from 2018 to 2022

Amazon Marketing Statistics #3: As of 2021, Amazon has 260 million Prime members worldwide.

According to the latest data from Statista, as of 2021, Amazon reported 260 million paying Prime members worldwide, up from 200 million paid Prime members around the world at the end of 2020 and 150 million in 2019. This represents a significant increase in the number of people taking advantage of Amazon Prime’s many benefits, including free shipping, exclusive deals, and access to Prime Video and Music. With such a large base of paying customers, it is no surprise that Amazon continues to be one of the most successful companies in the world.

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Amazon Marketing Statistics #4: As of 2021, Amazon has 126 million U.S. Amazon Prime subscribers.

According to the most recent data from Statista, Amazon Prime is constantly growing in the United States. At the end of 2021, there were 126 million subscribers, and this number is only expected to grow in the coming years. This represents a significant increase from 2020, when there were 117 million subscribers, and 2019 when an estimated 112 million. Several factors contribute to this ongoing growth. First, Amazon Prime has a strong reputation for reliability and customer service, which has helped to build trust with consumers. In addition, the number of products available through Amazon Prime has increased dramatically in recent years, making it an even more appealing option for shoppers. With all of these factors working in its favor, it’s no surprise that Amazon Prime is one of the fastest-growing subscription services in the United States.

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Amazon Marketing Statistics #5: As of  Q1 2022, 76.6 million U.S. households have an Amazon Prime Subscription.

According to Statista, the total number of U.S. households with an Amazon Prime subscription is expected to increase significantly over the next few years. Between 2018 and 2022, the total number of families with a subscription will climb from 66.4 million to 76.6 million. This rapid growth can be attributed to several factors, including the increasing popularity of online shopping and Amazon’s wide range of benefits and services offered through its Prime subscription program. Whether consumers are looking for convenience, entertainment, or fast shipping options, Amazon has become a go-to destination for all their purchasing needs, making this subscription program, especially appealing to today’s tech-savvy population. Overall, it is clear that the ever-growing use of e-commerce is driving this trend toward increased Amazon Prime subscriptions in the years ahead.

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Amazon Marketing Statistics #6: As of 2021, 65% of Amazon online shopping users were also subscribers to the Amazon Prime service.

According to the latest research from Statista, as of 2021, 65 percent of Amazon online shopping users are also Amazon Prime subscribers in the United States. This figure had remained unchanged since December 2019 and is slightly higher than that observed in 2016, when only 52 percent of Amazon customers were members of the Amazon Prime service. Despite this trend, it is clear that an increasing number of people are turning to Amazon as their primary destination for online shopping due to the convenience and wide selection offered by this ubiquitous e-retailer. Whether looking to buy everyday necessities or unique gifts for loved ones, Amazon Prime makes it quick and easy to complete any purchase quickly and with minimal hassle. It is no surprise that so many people have come to rely on this innovative platform for all their shopping needs. Furthermore, studies show that the longer someone is a member of Amazon Prime, the higher their likelihood of continuing to be a subscriber in the future.

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Amazon Marketing Statistics #7: On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year.

According to the latest data from Statista, Amazon Prime members spend an average of 1,400 U.S. dollars on the e-retail platform per year. This is significantly more than the 600 U.S. dollars spent by non-Prime members annually. The data also shows that Prime members are more likely to shop on Amazon more often, with 63 percent of respondents saying they shop on Amazon once a week or more often. In comparison, only 35 percent of non-Prime members said they shop on Amazon that frequently. These figures suggest that Prime membership not only encourages customers to spend more on Amazon, but also encourages them to shop on the site more frequently. This could be due to the convenience and discounts that Prime membership offers.

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Amazon Marketing Statistics #8: As of 2021, Amazon net revenue was almost 470 billion U.S. dollars.

Over the past 15 years, has experienced incredible growth in their e-commerce and service sales. According to Statista, the company’s net revenue for 2019 was nearly 470 billion U.S. dollars, up from just 386 billion US dollars in 2020. This massive increase is indicative of Amazon’s dominance in online shopping, with customers flocking to its platform for everything from books and electronics to clothing and home goods. And while many other businesses have struggled to establish a presence in the digital world, Amazon has avoided disruption by continuously innovating and expanding its offerings to meet customer needs. Looking forward, it seems likely that Amazon will maintain its position as a leader in e-commerce, as long as it continues to evolve in response to market trends and consumer preferences.

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Amazon Marketing Statistics #9: There are 9.5 million Amazon sellers globally.

According to the latest data from SaveMyCent, there are 9.5 million Amazon sellers globally. On average, Amazon sellers make a revenue of $26,000 to $810,000 annually. In January 2021, the top Amazon seller was Pharma packs. The data shows that the vast majority of Amazon sellers are based in the United States (3.7 million), followed by China (1.9 million) and Japan (0.9 million). However, it is worth noting that the number of Amazon sellers in China has been growing rapidly in recent years, and it is likely that China will soon overtake the United States as the country with the most number of Amazon sellers. With the increasing popularity of e-commerce, it is clear that Amazon seller is a viable business option for many people around the world.


Amazon Marketing Statistics #10: There is around 250 000 Amazon sellers with over $100,000 in sales in 2021.

According to MarketPlacePulse, there are around 250 000 Amazon sellers with over $100,000 in sales in 2021. This is a significant increase from the 190,000 sellers who achieved this level of sales in 2020 and from 70,000 back in 2015. The COVID-19 pandemic has been a critical driver of this growth, as more people have turned to online shopping out of necessity. However, even as restrictions begin to lift, the convenience and selection offered by Amazon will likely continue to attract new customers. This growth is also driven by an increase in small businesses selling on Amazon. As the platform has become more user-friendly and accessible, it has become a viable option for businesses. With over 300 million active users, Amazon is poised to continue its rapid growth in the coming years.


Amazon Marketing Statistics #11: As of 2021, 56% Amazon’s sales are generated by third-party sellers.

Amazon has been excelling in the e-commerce industry for many years now, and its success can be primarily attributed to its digital marketplace. With seamless integration between the primary retail shopping experience and the third-party offerings, Amazon enables users to shop for products from all over the web seamlessly. According to recent data from Statista, in the fourth quarter of 2021, 56 percent of paid units sold on Amazon were offered by third-party sellers. This is an indicator of the immense commercial potential that Amazon’s digital marketplace offers. Whether you’re a small business owner or a large corporation looking to reach new markets, Amazon’s platform provides unparalleled opportunities for growth and success. So if you want to thrive in this increasingly competitive world, it’s hard to think of a better option than signing up on Amazon today.


Amazon Marketing Statistics #12: As of 2021, Home and Kitchen is the most popular category among sellers on Amazon’s marketplace.

According to a 2021 survey carried out in 70 countries, the Home and Kitchen category was the most popular among sellers on Amazon’s marketplace in 2021. This is likely due to the wide range of products available in this category and its popularity with consumers. In fact, 40% of respondents said that they sold products from this category on, with 21% listing items from the Sports and Outdoors category. What’s more, 1.3 million new sellers joined Amazon’s marketplaces that year, representing nearly 14% of all new seller registrations across all categories. Thus, it is clear that Amazon continues to be a leading destination for buyers and sellers alike. Whether you are looking to launch a new business or expand an existing one, the opportunities offered by Amazon are too great to ignore.


Amazon Marketing Statistics #13: 67% of online shoppers start their product searches on Amazon.

According to a recent study by Kantar, an overwhelming majority of online shoppers start their product searches on Amazon. In fact, 67% of shoppers begin their search on Amazon, compared to just 34% who start on Google. This underscores the importance of having a presence on Amazon for businesses that sell products online. Given that Amazon is now the starting point for many shoppers, companies need to ensure that their products are visible and easy to find on the platform. Furthermore, companies need to ensure that their products are competitively priced and backed by positive customer reviews. In today’s e-commerce landscape, it is clear that businesses need to have a strong presence on Amazon if they want to succeed.


Amazon Marketing Statistics #14: 89% of the buyers are more likely to purchase products from Amazon than any other eCommerce website.

Based on a customer behaviour survey survey done by Feedvisor on 2000+ customers in the U.S., 89% of the buyers are more likely to purchase products from Amazon than any other eCommerce website. The study shows that customer satisfaction is the main reason for this statistic; over 78% of respondents said they were “Very Satisfied” or “Satisfied” with their overall Amazon experience, as opposed to only 8% who said they were “Unsatisfied.” This high level of satisfaction is likely due to Amazon’s low prices, vast selection, and fast shipping. In addition, Amazon’s customer service is rated highly, with 77% of respondents saying they were “Very Satisfied” or “Satisfied” with the service they received. These factors all contribute to Amazon’s position as the leading eCommerce website in the United States.


Amazon Marketing Statistics #15: 66% of shoppers stated that their main reason for shopping on Amazon was the availability of almost anything they needed.

When it comes to shopping online, most people turn to Amazon. With its wide selection of products and unbeatable prices, it’s not difficult to see why so many people choose Amazon as their preferred e-commerce platform. However, according to the latest findings by Statista, other reasons have contributed to the site’s continued popularity. For example, 66 percent of respondents noted that the availability of almost anything they need was one of their main reasons for shopping on Amazon. Additionally, 56 percent stated that the free shipping offer with a Prime subscription was their primary reason for choosing the site. Ultimately, these two factors combined make Amazon an incredibly appealing choice for online shoppers in all different demographics and locations. Whether you’re looking for clothes or electronics or anything in between, Amazon is guaranteed to have what you need at a price you can afford – and with fast shipping options and perks like easy returns, you won’t find many other e-commerce sites quite as satisfying as this one.

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Amazon Marketing Statistics #16: 19% of millennials aged from 27-32 years purchase from Amazon every day.

In the most recent customer behavior report by Feedvisor, it was discovered that 19% of millennials aged from 27-32 years purchase from Amazon every day. The report also found that this demographic is the most active group of shoppers on the website, spending an average of $161 per month. In comparison, baby boomers aged 65 and over spend an average of $40 per month. While Amazon is undoubtedly a popular shopping destination for millennials, it is essential to consider why this age group is so drawn to the site. One key factor is convenience. With Amazon Prime, shoppers can enjoy free two-day shipping on a wide range of items, meaning that they can avoid making trips to the store. In addition, millennials are accustomed to using technology in their everyday lives, and Amazon provides a convenient and user-friendly online shopping experience. With its vast selection of products and convenient delivery options, it is no wonder that Amazon is so popular among millennials.

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Amazon Marketing Statistics #17: 48% Of Millennials Say They Would Rather Purchase Items on Amazon Than in a Physical Store.

Millennials have been a significant force in e-commerce, and new data shows that they are increasingly turning to Amazon when making purchasing decisions. In a recent survey conducted by Feedvisor, 48% of respondents said they would purchase items on Amazon instead of in a physical store. This is a significant increase from the 37% of Millennials who said the same thing just two years ago. There are several reasons for this trend. First, Amazon offers a broader selection of items than most physical stores. Second, Amazon is often able to provide better prices than brick-and-mortar retailers. And third, Millennials are simply more comfortable making purchases online than their older counterparts.

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Amazon Marketing Statistics #18: 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones.

According to a recent survey by SellerSnap, 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones. This is not surprising, as many online retailers have found that people are more likely to make larger purchases on larger screens. Furthermore, having a bigger screen can help to ensure that customers easily navigate the various product categories and find what they are looking for. Overall, those who work in e-commerce know that while mobile phones may be convenient, there are many benefits to shopping from a computer instead. As long as companies continue to provide excellent customer service and user-friendly features, we expect this trend to continue growing.

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Amazon Marketing Statistics #19: 79% of Amazon shoppers are more likely to purchase from a seller with positive reviews.

In today’s competitive online marketplace, it is more crucial than ever to maintain a high level of customer satisfaction and encourage positive reviews. A recent study by Feedvisor found that 79% of Amazon shoppers said they are more likely to purchase from a seller with positive reviews. With so many choices available on sites like Amazon, customers seek products that have received stellar feedback from past buyers, and they are quick to turn away from sellers with lower ratings. As a result, businesses must focus on providing quality products, delivering excellent customer service, and encouraging clients to leave their feedback on the platform. By doing so, companies can build strong relationships with customers and increase sales on one of today’s most popular e-commerce platforms.

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Amazon Marketing Statistics #20: 60% of all Amazon shoppers are more likely to purchase a product if it has a promotional video.

Amazon is a highly competitive marketplace, and sellers need to use every tool at their disposal to attract buyers. Promotional videos are an effective way to showcase products and capture the attention of potential customers. According to data from Wyzowl, nearly 60% of Amazon shoppers said they are more likely to purchase a product if it has a promotional video. This highlights the importance of using video content to promote your products on Amazon. When creating a promotional video, it is essential to focus on highlighting the key features and benefits of the product. Keep the video short and to the point, and make sure the audio is clear and easy to understand. If there are multiple products, consider creating separate videos for each one. By using promotional videos, you can give your products a boost in the Amazon marketplace.

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Amazong Marketing Statistics Conclusion

Whether your Amazon store is struggling or thriving, it is essential to keep up with the latest stats and trends in eCommerce. By using marketing insights from Amazon, you can make well-informed decisions about which strategies and tactics are likely to be most effective for growing your brand. Whether you are just starting with your store on Amazon or have been in business for years, our roundup of Amazon marketing statistics 2023 edition provides you with valuable information that can help take your business to the next level. Whether you need help understanding consumer behavior and preferences on Amazon, choosing the best ways to engage new and existing customers, harnessing the power of influencer marketing, or anything else related to online retail, our collection of stats can provide you with the insights you need to succeed. So what are you waiting for? Start exploring now and pave the path to long-term success!


What are the statistics of the Amazon?

Statistics of Amazon show that the company is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Most of the company’s revenue is generated through e-retail sales of electronics and other products, followed by third-party seller revenues, subscriptions, and AWS cloud services.

How Amazon is used in marketing?

Amazon is used in marketing primarily through a number of targeted online marketing channels, such as Associates program, sponsored search, portal advertising, email marketing campaigns, and other initiatives.

What type of marketing does Amazon use now?

Amazon’s marketing use integrates several targeted online marketing channels, such as associates program, sponsored search, social and online advertising, television advertising, and other initiatives.

How big is the market for Amazon?

Amazon’s market value had reached $1.49 trillion, as of July 2020. In 2020, Amazon’s projected share of the retail e-commerce markets in the U.S. was at 47% and is predicted to increase to 50% in 2021

What is Amazon marketplace?

Amazon Marketplace is a web-based platform operated by It enables third-party sellers to offer products to customers. Amazon Marketplace consists of two sections: Seller Central, which allows sellers to list products for sale, and Amazon Buyers’ Central, which allows buyers to search and purchase products from sellers.

Amazon Marketplace offers a variety of features that enable sellers to sell their products effectively. These features of the Amazon marketplace include:

  • Product Listing: Sellers can create product listings on the Amazon marketplace that include detailed information about the product, such as images, description, shipping information, and return policy.
  • Fulfillment by Amazon (FBA): Sellers can choose to have the Amazon marketplace fulfill their orders, which eliminates the need for the seller to handle shipping and customer service.
  • Product Availability: Amazon marketplace maintains a large inventory of products that are available for immediate shipment.
  • Customer Service: Amazon marketplace provides customer service for buyers and sellers through its customer service center.

Buyers can also take advantage of many features when shopping on Amazon Marketplace. These features of the Amazon marketplace include:

  • Fast & Easy Checkout: Buyers can check out quickly on the Amazon marketplace and easily using their Amazon account information.
  • Safe & Secure Shopping: All transactions on Amazon are secured with industry-leading technology.
  • Great Prices: Amazon marketplace offers competitive prices on products from a wide range of sellers.

Why is the Amazon marketplace so popular?

The Amazon marketplace is one of the most popular online marketplaces in the world. There are many reasons for this, but some of the most notable are its vast selection, competitive prices, and convenient shipping options.

The Amazon marketplace has a vast selection of items available for purchase. This is due, in part, to the fact that the Amazon marketplace allows third-party sellers to list their items on the site. This means that there is always a wide variety of items to choose from, and shoppers can easily find what they are looking for.

In addition to its large selection, the Amazon marketplace offers competitive prices. This is due, in part, to the fact that Amazon marketplace is a big company and has economies of scale. This means that it can offer lower prices than smaller businesses. Additionally, the Amazon marketplace often offers discounts and deals on items, which helps shoppers save money.

Finally, the Amazon marketplace offers convenient shipping options. This includes both free shipping and Prime shipping. Free shipping is available for all items that qualify, and Prime shipping is available for a small fee. This means that shoppers on the Amazon marketplace can get their items quickly and without having to pay extra for shipping.

How does marketing on Amazon work?

Marketing on Amazon is a powerful way to increase your brand visibility, boost sales, and stay ahead of the competition. The key to the success of marketing on Amazon lies in understanding the platform’s unique features and leveraging its capabilities.

Amazon offers an integrated suite of tools for marketing your products, making the whole process of marketing on Amazon easy and effective. You can use marketing on Amazon to create custom campaigns and fine-tune targeting to reach the right customer base. For example, using Sponsored Products or Sponsored Brands as part of your marketing on Amazon campaign gives you the ability to reach shoppers who are most likely to buy from you.

Another effective way to do marketing on Amazon is through Amazon Advertising services such as Product Display Ads and Amazon Video Ads, which allow you to place ads on relevant websites outside of Amazon’s ecosystem. This type of marketing on Amazon can help you drive more traffic back to your product listings and increase conversions.

Content marketing is also essential for success with marketing on Amazon. Creating rich content that educates customers about your product or brand can help establish trust with potential buyers and increase engagement with existing customers. You can use this part of marketing on Amazon, as optimized product descriptions, blog posts, influencer reviews, video tutorials, webinars, and much more – all tailored for the audience that you want to target on Amazon.

Finally, it’s important to measure the performance of your marketing on Amazon campaigns so that you can adjust them over time as needed. Amazon provides comprehensive analytics dashboards which track how well each campaign is doing in terms of impressions, clicks, and sales generated. By doing this regularly, you will be able to optimize your marketing on Amazon campaigns for better results in the long run.

What are some of the most effective strategies for marketing on Amazon?

When it comes to marketing on Amazon, several strategies can be used to maximize the reach and visibility of products within the marketplace. One of the most effective strategies for marketing on Amazon is keyword research. For example, when doing marketing on Amazon, if a seller is selling a product related to “dog collars” then they should include keywords such as “dog collar” and “pet accessories” in their product listing. By doing this, marketing on Amazon increases the likelihood that their product will show up during relevant searches made by customers.

Another strategy that can be useful when marketing on Amazon is optimizing product titles and descriptions. When conducting marketing on Amazon, sellers should use language that accurately describes their products and also incorporate relevant keywords into titles and descriptions whenever possible. Doing this type of marketing on Amazon will help increase discoverability while also providing potential customers with more information that they need to make an informed buying decision. Additionally, sellers should make sure to highlight any unique features or benefits associated with their products as well as provide accurate pricing information to further entice potential buyers.

To further increase visibility, sellers may want to consider utilizing Amazon advertising tools for their marketing on Amazon campaigns, such as Sponsored Products or Amazon Marketing Services (AMS). With AMS, for example, sellers can create campaigns targeting specific categories or types of customers to ensure that their products are being seen by the people who are most likely to be interested in purchasing them. Using these marketing on Amazon tools can help boost sales by increasing the number of impressions generated for each item listed within the marketplace.