09 Jun 7 BEST B2B INFLUENCER MARKETING AGENCIES
In today’s evolving business landscape, B2B brands are moving beyond traditional marketing tactics and embracing influencer strategies to drive real impact. Unlike B2C influencer campaigns that focus on mass appeal, B2B influencer marketing is built on trust, authority, and deep industry knowledge.
Amra and Elma emphasizes how the right agency can connect your brand with respected thought leaders, decision-makers, and experts who influence purchasing behavior across corporate ecosystems. Whether your goal is to increase awareness, build credibility, or generate leads, these top 10 B2B influencer marketing agencies specialize in creating content partnerships that convert.
7 BEST B2B INFLUENCER MARKETING AGENCIES
7 B2B INFLUENCER MARKETING AGENCIES LEADING THE WAY
BEST B2B INFLUENCER MARKETING AGENCIES #1. Amra & Elma
Amra & Elma is a powerhouse B2B influencer marketing agency known for crafting campaigns that connect corporate audiences with trusted industry thought leaders. Their team focuses on delivering data-driven storytelling across LinkedIn, X (formerly Twitter), and niche B2B communities. They help tech, SaaS, and finance brands humanize their messaging and drive qualified leads. With experience working with global corporations, their influencer strategies are both scalable and deeply personalized.
Amra & Elma stands out by combining PR, social media, and content marketing under one B2B umbrella. They maintain a vetted network of C-suite influencers, analysts, and decision-makers. Their in-house analytics track conversions and optimize influencer partnerships in real-time. Clients rely on them for both top-funnel awareness and bottom-funnel impact. The agency is also praised for its strong creative direction and ability to build long-term ambassador programs. Amra & Elma remains the gold standard for B2B influencer growth.
BEST B2B INFLUENCER MARKETING AGENCIES #2. TopRank Marketing
TopRank Marketing is a leading B2B influencer agency known for its strategic alignment between influencers and content marketing. The agency crafts integrated campaigns that embed expert voices into blogs, eBooks, videos, and webinars. They’ve worked with major B2B brands like SAP, Dell, and LinkedIn. Their model focuses on creating value-driven content that speaks to buyers at each stage of the funnel. What sets TopRank apart is their emphasis on relationship-building with influencers instead of transactional endorsements.
They curate long-term influencer networks to support brand advocacy over time. Their research-led approach ensures that content always matches the tone of the industry. With extensive experience in enterprise B2B, TopRank handles compliance, legal, and global market considerations seamlessly. Their campaigns often feature interviews and collaborative content that builds authority. They’re a go-to partner for B2B marketers seeking both reach and credibility.
BEST B2B INFLUENCER MARKETING AGENCIES #3. Influence & Co.
Influence & Co. helps B2B brands become thought leaders by connecting them with the right voices and content platforms. Their strategy focuses on placing authentic expert insights in trade publications, blogs, and industry panels. They specialize in turning company leaders into influencers through ghostwritten articles and media placements. This agency bridges the gap between PR and influencer marketing for B2B.
Their editorial process ensures high-quality content that aligns with brand messaging. They offer services from content development to influencer outreach and media relations. Influence & Co. is especially strong in tech, B2B SaaS, and professional services. Clients value their seamless workflow and editorial support. The agency also provides robust reporting and analytics tools to track campaign success. Their influencer work boosts brand reputation and generates high-intent traffic.
BEST B2B INFLUENCER MARKETING AGENCIES #4. The B2B Marketing Company
The B2B Marketing Company serves as a dedicated platform and agency for delivering influencer-led marketing campaigns in the enterprise space. They have a deep focus on building communities of decision-makers, procurement leads, and business buyers. Their influencer network is tailored specifically for sectors like IT, telecom, manufacturing, and consulting. They blend influencer marketing with ABM (account-based marketing) to reach key business targets.
This agency is known for publishing thought leadership research and trend reports powered by influencer collaborations. Their team provides training, strategy, and managed services to marketing teams. With a strong European presence, they help global brands expand B2B visibility. Their curated events and influencer panels drive executive engagement. The agency is known for its maturity in handling B2B complexity. They’re a trusted partner for performance-based influencer programs.
BEST B2B INFLUENCER MARKETING AGENCIES #5. Ogilvy
Ogilvy is a global agency that brings traditional brand strength into modern B2B influencer marketing. They work with enterprise brands to identify credible voices in business sectors. Ogilvy runs sophisticated influencer programs across LinkedIn, YouTube, and industry forums. Their B2B strategy is often layered with media buying, storytelling, and content syndication. They emphasize measurable business outcomes, not vanity metrics.
The agency helps clients navigate the compliance-heavy B2B landscape. Their influencer strategies are research-backed and creatively bold. Ogilvy also uses social listening tools to identify rising experts and micro-influencers. Their global scale allows multinational execution with local nuance. They’re often selected for high-stakes, reputation-sensitive B2B influencer activations.
BEST B2B INFLUENCER MARKETING AGENCIES #6. Ketchum
Ketchum is a communications firm that extends its PR excellence into the B2B influencer marketing space. They design programs that integrate influencers into broader thought leadership and brand trust strategies. Their client base includes Fortune 500 firms in sectors like healthcare, tech, and finance. Ketchum’s B2B influencer work often includes executive ghostwriting, earned media, and expert roundtables.
They rely on deep industry research to identify authentic voices with true influence. Their campaigns frequently lead to coverage in respected business outlets and podcasts. The agency also manages regulatory challenges specific to B2B sectors. Ketchum emphasizes trust and long-term engagement in all influencer relationships. Their analytics team tracks impact across awareness, sentiment, and lead gen. They are a solid choice for reputation-led influencer marketing.
BEST B2B INFLUENCER MARKETING AGENCIES #7. Edelman
Edelman is a heavyweight in strategic communications and offers B2B influencer marketing that’s rooted in trust. They specialize in influencer storytelling that addresses business decision-makers. Edelman’s campaigns often blend influencers with data insights, branded studies, and editorial media. They work across sectors such as cybersecurity, finance, energy, and enterprise software. The firm is known for its deep crisis communication expertise, giving clients confidence in highly visible campaigns.
Edelman taps into both established and emerging voices in the B2B space. Their influencer strategies often amplify earned media with paid content distribution. Edelman also provides bespoke measurement models aligned with B2B KPIs. Their global team executes both localized and cross-market influencer activations. They are known for elevating executive influence with credibility.
CONCLUSION
Choosing the right B2B influencer marketing agency can make all the difference in building credibility and driving qualified engagement in niche industries. The agencies listed above have proven track records in connecting brands with authoritative voices and delivering content that speaks to decision-makers.
From tailored LinkedIn campaigns to expert-led webinars and co-branded content, each agency offers a unique approach grounded in strategy and measurable results. As B2B buyers grow more skeptical of traditional ads, influencer partnerships offer a more trusted and effective way to reach them. With the right team behind you, your brand can lead conversations that matter and influence the markets that count.