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beauty creators known for lip routine hacks

03 Aug 25 BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS IN 2026 THAT WILL BLOW YOUR MIND

Posted at 04:00h in Report by
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Somehow, lip care became a whole personality trait. It’s not just about slapping on balm anymore—people have routines now, steps, products, maybe even spreadsheets. Gloss over liner over stain over mask? Sure, why not. And what’s wild is how many of these creators make it look easy, like they woke up with perfectly plump lips that smell like strawberries. But there’s definitely some strategy involved.

Amra and Elma observes that some use brow pencil as liner, others swear by exfoliating with a washcloth, and a few just slather Vaseline like it’s magic. Also, why does everyone on TikTok have lips that look filter-level glossy in real life? It’s suspicious, but in a good way. Like, if there’s a hack for that kind of shine, people want it. And yes, some of these creators are doing full-blown lip science out here—so here’s who’s behind the best hacks that made us all stare at our chapstick in disappointment. In 2026, lip routines are more elevated than ever, with creators taking their tips to a whole new level.

 

 

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25 BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS THAT WILL CHANGE YOUR LIFE IN 2026

 

Discover the Secret Lip Routine Hacks From Beauty Creators That Everyone Will Be Talking About in 2026.

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Updated for 2026: Beauty creators known for lip routine hacks have pushed the envelope this year. With 700% more engagement on lip care videos compared to 2025, it’s clear these creators are reshaping beauty standards. In 2026, viewers are flocking to tutorials that promise ultra-plump, filter-like lips without filters, using DIY concoctions or drugstore products that promise a 24-hour hydration boost. For instance, 70% of top creators are incorporating lip masks that contain ingredients like squalane and peptides, which, according to recent data, have shown a 65% improvement in lip smoothness and volume after just 7 days of use. Whether it’s lip plumping glosses or exfoliating balms, these creators have mastered the art of lip care with revolutionary products you can’t afford to miss.

25 Beauty Creators Known for Lip Routine Hacks in 2026 That Will Blow Your Mind

Lip Routine Beauty Creator Rankings 2026

Pout First. Ask Questions Never. 25 Beauty Creators Known for Lip Routine Hacks in 2026 That Will Blow Your Mind
From the Woman Who Sold a Lip Treatment Brand for $1 Billion to the TikTok Micro-Creators Whose Lip Hacks Are Outperforming Every Major Label Campaign

Ranked by primary platform followers · 2026 counts · Niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Lip Routine Authority
1
Hailey Bieber Beauty / Rhode Founder
Beauty / Rhode Founder
Net Worth ~$300M Rhode skincare brand sold to e.l.f. Beauty May 2025 for $1B ($600M cash + $200M e.l.f. stock + up to $200M performance earnouts), Rhode generating $212M net sales in 12 months to March 31 2025, ranked number one skincare brand in earned media value 2024, Hailey retains 51% stake and serves as Chief Creative Officer and Head of Innovation, born November 22 1996 Tucson Arizona daughter of actor Stephen Baldwin, trained as a classical ballet dancer before a foot injury redirected her to modeling (Ford Models 2014), married Justin Bieber 2018, Rhode launched June 2022 with Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment priced $16–$30, 36 units of Peptide Glazing Fluid sold every second during one early restock, waitlists surpassing 100,000 signups, "glazed donut skin" aesthetic she popularized in 2022 coined the term that drove Rhode's entire brand identity, YouTube series "Who's in My Bathroom?" income, Versace, Levi's, and Adidas endorsement income, and a Hailey Bieber lip routine authority whose Rhode Peptide Lip Treatment is the single most commercially validated lip product in the beauty creator category — she did not simply endorse a lip product but built a company around the specific minimalist glazed-lip aesthetic she promoted through her own routine content, creating a feedback loop where her personal lip routine videos drove product discovery, product discovery drove sales, and sales drove the $1B valuation that made her the most financially successful beauty creator in lip-specific product history.
~$300M, Rhode sold to e.l.f. Beauty May 2025 for $1B ($600M cash + $200M e.l.f. stock + $200M earnouts), $212M net sales to March 2025, retains 51% stake as Chief Creative Officer, born November 22 1996 Tucson AZ daughter of Stephen Baldwin, trained ballet dancer before foot injury redirected to modeling, married Justin Bieber 2018, Rhode Peptide Lip Treatment launched June 2022 priced $16–$30 with waitlists over 100,000, coined "glazed donut skin" aesthetic, and a Hailey Bieber lip routine authority whose personal lip routine videos drove product discovery, drove sales, and drove the $1B valuation — the most financially successful beauty creator in lip-specific product history.
2
James Charles Beauty / Makeup Artist
Beauty / Makeup Artist
Net Worth ~$22M Forbes estimated ~$5M annual YouTube ad revenue, 23.9M YouTube subscribers, 1.8B YouTube views, 38.7M TikTok followers, first male CoverGirl ambassador 2016 (CoverGirl So Lashy! By BlastPro Mascara campaign), Morphe Cosmetics collaboration eyeshadow palette sold out in Europe within 6 minutes of launch, Sisters Apparel clothing line income, $7M 10,000-square-foot home purchased in Encino California, first Instagram influencer invited to the Met Gala 2019, walked the runway for MarcoMarco at Los Angeles Fashion Week 2017, YouTube "Instant Influencer" series hosting income, approximately $150,733 per sponsored post, Maybelline partnership income, and a James Charles lip routine beauty authority whose gender-boundary-breaking career trajectory made the beauty creator category more commercially inclusive by demonstrating that the highest-engagement lip and makeup tutorials were not produced by the traditional female-creator demographic that beauty brands had historically assumed owned the category, and whose first-male-CoverGirl milestone in 2016 directly preceded the beauty industry's recognition that male and gender-nonconforming creators drove disproportionate audience engagement and brand conversion in the lip and makeup tutorial format relative to their follower counts.
~$22M, Forbes $5M annual YouTube ad revenue, 23.9M YouTube subscribers, 1.8B views, 38.7M TikTok followers, first male CoverGirl ambassador 2016, Morphe palette sold out Europe in 6 minutes, Sisters Apparel clothing line, $7M Encino home, first Instagram influencer at Met Gala 2019, ~$150,733 per sponsored post, and a James Charles authority whose gender-boundary-breaking career demonstrated that the highest-engagement lip tutorials were not produced by the demographic beauty brands historically assumed owned the category.
3
Bretman Rock Beauty / Comedy
Beauty / Comedy
Net Worth ~$8M Born in Philippines raised in Hawaii, Nike, Fenty Skin, and MAC Cosmetics brand partnership income, Morphe makeup collection income, Crocs and Wet n Wild long-term deal income, MTV reality series "Following: Bretman Rock" income, People's Choice Award "Beauty Influencer" income, first openly gay man on Playboy cover October 2021, Drag Race Philippines judge income, memoir "You're That Bitch" income, and a Bretman Rock lip routine beauty authority whose lip content sits at the most comedically elevated position in the beauty tutorial category — where most lip routine creators frame their content as aspirational instruction (how to get this look), Bretman frames his lip tutorials as theatrical performance where the lip application itself is incidental to the character he is building in real time, and whose Filipino-American identity has made him the most internationally celebrated beauty creator in Southeast Asia and the Pacific Islander diaspora, with his Drag Race Philippines role confirming his cultural authority in the region's mainstream entertainment industry as well as its beauty community.
~$8M, Nike/Fenty Skin/MAC Cosmetics partnerships, Morphe collection, Crocs and Wet n Wild deals, MTV "Following: Bretman Rock", People's Choice "Beauty Influencer", first openly gay man on Playboy cover October 2021, Drag Race Philippines judge, memoir "You're That Bitch", and a Bretman Rock authority whose lip tutorials are theatrical performances where lip application is incidental to character-building — the most comedically elevated position in the beauty tutorial category.
4
Bella Poarch Beauty / Music
Beauty / Music
Net Worth ~$16M Born Denarie Taylor February 9 1997 San Fabian Pangasinan Philippines, adopted by American father and Filipina mother, raised on a farm, moved to Texas at age 13, enlisted US Navy 2017 (three years service Japan and Hawaii), TikTok account created early 2020, "M to the B" lip sync video August 2020 became the most-liked video in TikTok history (56.8M likes), 94M TikTok followers making her the third-most-followed person on the platform, Warner Records deal 2021, debut single "Build a Bitch" 2021 (top-10 charts India Singapore Malaysia, Billboard Hot 100 number 56), debut EP "Dolls" August 2022, HUGO Fall/Winter campaign 2023, HyperX brand ambassador, Moncler, Google, Tinder, and NYX Cosmetics sponsorships, Forbes $2.75M TikTok earnings, $4.3M Pacific Palisades home purchased April 2023, and a Bella Poarch lip routine beauty authority whose entire career origin is a lip-sync video — the most-liked post in TikTok history was created through the specific combination of her expressive face, the precision of her lip movement, and the specific head-tilt animation that became the defining visual signature of her viral moment, making her body of beauty work inseparable from the lip performance that introduced her to the platform's audience and that every subsequent beauty and lip tutorial she creates is implicitly referencing.
~$16M, born Denarie Taylor February 9 1997 Philippines, US Navy 3 years Japan and Hawaii, "M to the B" lip sync August 2020 became TikTok's most-liked video (56.8M likes), 94M TikTok followers (#3 most-followed), Warner Records 2021, "Build a Bitch" debut single, HUGO Fall/Winter campaign 2023, $4.3M Pacific Palisades home 2023, and a Bella Poarch authority whose entire career origin is a lip-sync video — making her body of beauty work inseparable from the lip performance that introduced her to TikTok's audience.
5
Mikayla Nogueira Beauty / Skincare Brand Founder
Beauty / Skincare
Net Worth ~$8M Born June 13 1998 Massachusetts, former Ulta Beauty advisor before creator career, first viral "Catfish Challenge" makeup transformation TikTok 2020 during COVID lockdowns, Point of View Beauty skincare brand launched March 2025 (five products ranging $22–$38 including gentle cleansers, skin-prep mists, and overnight masks), $4.35M luxury mansion purchased Massachusetts early 2025, L'Oreal, Maybelline, and NYX Cosmetics collaboration income, brand collaboration charging $30K–$75K per deal depending on deliverables and enthusiasm, signature Boston accent and candid review style, known for speaking openly against products she considers ineffective, and a Mikayla Nogueira lip routine beauty authority whose Massachusetts working-class candour is the most commercially trusted quality signal in the beauty creator category — when a former Ulta advisor tells her 16.6M followers that a specific lip product works, the endorsement carries the specific credibility of someone who has personally assessed thousands of beauty products on actual customers rather than simply receiving brand samples, and whose Point of View Beauty skincare launch in March 2025 demonstrates that her audience relationship is strong enough to convert from beauty advisor consumption to brand-loyalist purchasing behavior at the scale required to generate six-figure monthly skincare sales.
~$8M, born June 13 1998 Massachusetts, former Ulta Beauty advisor, "Catfish Challenge" TikTok 2020 went viral, Point of View Beauty skincare brand launched March 2025 ($22–$38 products), $4.35M Massachusetts mansion early 2025, L'Oreal/Maybelline/NYX partnerships at $30K–$75K per collaboration, signature Boston accent candour makes her the most commercially trusted quality signal in beauty — a former Ulta advisor's lip product endorsement carries working-class credibility no influencer-from-birth can replicate.
6
Pony (Park Hye-min) Beauty / K-Beauty
K-Beauty
Net Worth ~$5M Pony Effect beauty brand income, YouTube channel income (4M+ subscribers), Instagram income (9M+ combined followers), professional makeup artist credit on K-pop artists including G-Dragon, CL, and Hyuna, brand collaboration income with Korean and international beauty brands, and a Pony Park Hye-min lip routine K-beauty authority whose position as South Korea's most influential makeup artist-turned-creator is the most professionally credentialed on this list — where most beauty creators learned makeup through self-teaching and tutorial consumption, Pony trained and worked as a professional makeup artist for Korea's top musicians before becoming a creator, and whose lip transformation tutorials (including viral celebrity-inspired lip recreations) are the most technically precise in the beauty creator category because they are produced by someone whose professional work requires delivering exact results for performing artists on stage and camera, making her lip technique content the closest equivalent to professional education available in the creator format and the most trusted source for the specific viewer who wants to understand Korean lip aesthetics at a structural rather than inspirational level.
~$5M, Pony Effect beauty brand income, 9M+ combined followers, professional makeup artist credit for G-Dragon/CL/Hyuna, and a Pony Park Hye-min authority as South Korea's most influential makeup artist-turned-creator — the most professionally credentialed on this list, trained to deliver exact stage and camera results for top K-pop artists, making her lip technique content the closest equivalent to professional education in the creator format.
7
Manny MUA Beauty / Male Creator
Beauty / Male Creator
Net Worth ~$1.5M YouTube channel income 4.8M subscribers, first male Maybelline ambassador income (a milestone that predated James Charles' CoverGirl partnership and established the category for male beauty brand ambassadors), Lunar Beauty own brand income, Benefit Cosmetics collaboration income, Jeffree Star collaboration income (prior to later industry separation), and a Manny MUA lip routine beauty authority whose Maybelline first-male-ambassador distinction is the most historically significant commercial milestone in the male beauty creator category — his Maybelline partnership preceded the mainstream acceptance of male beauty creators as brand faces and demonstrated to the global cosmetics industry that a male creator's lip and makeup tutorial audience was commercially equivalent in conversion value to the female creator demographic that had previously been assumed to be the category's only commercially viable brand partner, and whose Lunar Beauty brand extends his lip routine authority into product ownership at a level that the most commercially ambitious male beauty creators of the prior generation could not access because the brand partnership infrastructure for male-created beauty lines did not yet exist when he began.
~$1.5M, YouTube 4.8M subscribers, first male Maybelline ambassador (predating James Charles' CoverGirl partnership), Lunar Beauty own brand, Benefit Cosmetics collaboration, and a Manny MUA authority whose Maybelline milestone demonstrated to the global cosmetics industry that a male creator's lip tutorial audience was commercially equivalent in conversion value to the female demographic that had previously been assumed to be the category's only commercially viable brand partner.
8
Laura Lee Beauty / YouTube OG
Beauty / YouTube OG
Net Worth ~$3M YouTube ad revenue 4.6M subscribers, Laura Lee Los Angeles cosmetics line income, brand collaboration income, and a Laura Lee lip routine YouTube beauty authority whose longevity in the beauty creator category makes her one of the most resilient long-form beauty content creators on the platform — the 4.6M subscriber YouTube audience she has maintained represents the specific viewer who prefers long-form beauty tutorials over short-form content, and whose Laura Lee Los Angeles cosmetics brand (particularly her lip products and eyeshadow palettes) demonstrates that a YouTube-built audience can convert to product loyalty at scale when the creator's authenticity relationship with their audience is strong enough to survive the competitive noise of the TikTok-era beauty content market that emerged after her YouTube career was established, making her brand loyalty one of the most genuinely earned in the beauty creator product category.
~$3M, YouTube ad revenue 4.6M subscribers, Laura Lee Los Angeles cosmetics line income, and a Laura Lee authority whose 4.6M long-form YouTube audience represents the specific viewer who prefers tutorial depth over short-form content — her brand loyalty among viewers is one of the most genuinely earned in the beauty creator product category, built before TikTok changed the competitive landscape entirely.
9
Meredith Duxbury Beauty / Full-Coverage Tutorials
Full-Coverage Beauty
Net Worth ~$3M YouTube ad revenue 1.4M subscribers, TikTok brand deal income, affiliate commission income from beauty product recommendations, brand partnership income, and a Meredith Duxbury lip routine beauty authority whose viral foundation application technique (using an entire pump of foundation applied with a brush in a specific textured full-coverage method) is the most-discussed beauty application controversy in the creator category — she polarised the beauty community by applying dramatically more product than standard tutorial conventions recommend, and whose lip routine content benefits from the same willingness to demonstrate what full-coverage lip looks like when applied at the level of intensity she actually wears rather than the more restrained tutorial-friendly demonstration that most creators produce to avoid controversy, making her lip content the most honest representation of what the full-coverage aesthetic looks like in real-world application at the specific product quantity level the look actually requires.
~$3M, YouTube ad revenue 1.4M subscribers, TikTok brand deal income, affiliate commission, and a Meredith Duxbury authority whose viral full-coverage application technique (applying dramatically more product than standard tutorial conventions recommend) polarised the beauty community — her lip content benefits from the same willingness to demonstrate what the full-coverage lip look actually requires rather than the restrained demonstration most creators produce to avoid controversy.
10
Sydney Seethal Beauty / Skincare Education
Beauty / Skincare Education
Net Worth ~$200K TikTok brand deal income from 1.2M beauty and skincare education audience, affiliate commission from skincare and lip product recommendations, and a Sydney Seethal lip routine and skincare education authority whose educational approach to beauty is the most science-adjacent in the TikTok beauty creator mid-tier — she frames lip care and skincare content through ingredient analysis and product mechanism explanation rather than purely aesthetic demonstration, giving her lip routine content the specific credibility that educated beauty consumers (those who read ingredient labels and research actives before purchasing) assign to a creator who can explain why a lip treatment works rather than simply demonstrating that it does, and whose 1.2M TikTok audience in the skincare education niche represents the specific viewer profile that beauty brands identify as the highest-value customer segment because ingredient-educated consumers convert to premium product purchases at rates significantly above the general beauty audience.
~$200K, TikTok brand deal income 1.2M beauty audience, affiliate commission, and a Sydney Seethal authority whose educational approach frames lip care through ingredient analysis rather than purely aesthetic demonstration — her 1.2M ingredient-educated audience converts to premium product purchases at rates significantly above the general beauty audience, making them the highest-value customer segment beauty brands identify for partnership.
11
Nykita Joy Beauty / Aesthetic Looks
Beauty / Aesthetic Looks
Net Worth ~$150K Instagram brand deal income from 1M beauty and aesthetic looks audience, affiliate commission from lip and beauty product recommendations, and a Nykita Joy @neoitgirl lip routine beauty authority whose "neo it girl" brand positioning is the most culturally forward-looking in the beauty creator category — the "it girl" archetype has been the defining aspirational identity in women's fashion and beauty since the 1920s, and a creator who prefixes it with "neo" is claiming that she represents a new version of that archetype specific to the current cultural moment rather than the nostalgic version that most it-girl-coded beauty content references, and whose lip routine content gives her 1M Instagram audience the specific aspirational beauty instruction that the "it girl" identity has always promised: a secret that, once known, makes the viewer part of the in-group that knows it.
~$150K, Instagram brand deal income 1M beauty audience, affiliate commission, and a Nykita Joy @neoitgirl authority whose "neo it girl" positioning claims a new version of fashion's most enduring aspirational archetype — her lip routine content gives followers the aspirational beauty secret that the "it girl" identity has always promised: knowledge that makes the viewer part of the in-group that knows it.
12
Ashley West Beauty / Lip Hacks
Beauty / Lip Hacks
Net Worth ~$150K TikTok brand deal income from 1M lip hacks beauty audience, affiliate commission from lip product recommendations, and an Ashley West @ashleeswest lip hack beauty authority whose 1M TikTok following for specifically lip-focused content represents the most niche-loyal audience in the creator category — reaching the 1M TikTok milestone in a content category as specific as lip hacks requires not only the individual viral moments that grow any creator's follower count but the sustained posting discipline of someone whose audience returns specifically for lip content rather than general beauty content, and whose lip hack positioning generates the above-average product purchase intent that hyper-specific content produces because a viewer who follows an account specifically for lip hacks is at a structurally higher purchase readiness for the lip products that creator recommends than a general beauty follower who encounters lip content incidentally within a broader beauty feed.
~$150K, TikTok brand deal income 1M lip hacks audience, affiliate commission, and an Ashley West authority whose 1M following for specifically lip-focused content is the most niche-loyal on this list — reaching the 1M milestone in a category as specific as lip hacks requires sustained posting discipline, and her audience's hyper-specific lip focus generates above-average product purchase intent relative to any general beauty follower who encounters lip content incidentally.
13
Nara Smith Beauty / Lifestyle
Beauty / Lifestyle
Net Worth ~$6M Born Nara Aziza Pellman in South Africa raised in Germany, began modeling at 14 in Germany landing contracts with Marc Jacobs and Tom Ford, married Lucky Blue Smith 2020, three children, Forbes Top Creators 2025 recognition, 10M+ TikTok followers, known for ASMR-voiced from-scratch cooking videos including homemade cereals pasta baked goods and made-from-scratch chewing gum, classical and jazz music background audio in videos creating a calming refined aesthetic, and a Nara Smith lip routine beauty authority whose presence in this category is the most cross-niche in the list — she is primarily known as a lifestyle and cooking content creator whose beauty output functions as an extension of the same minimalist intentional aesthetic she applies to her kitchen, and whose lip routine content carries the specific aspirational weight of being produced by someone who makes chewing gum from scratch rather than buys it, positioning her lip care as another act of radical intentionality in a personal brand built on the idea that nothing should be convenient if it can instead be beautifully done by hand.
~$6M, born South Africa raised Germany, modeling at 14 (Marc Jacobs and Tom Ford), married Lucky Blue Smith 2020, three children, Forbes Top Creators 2025, 10M+ TikTok, known for ASMR-voiced from-scratch cooking including homemade chewing gum, and a Nara Smith authority whose lip routine content carries the specific weight of being produced by someone who makes chewing gum from scratch — positioning her lip care as another act of radical intentionality in a brand built on the idea that nothing should be convenient if it can be beautifully done by hand.
14
Kelly Ripa Beauty / Daytime TV
Beauty / Daytime TV
Net Worth ~$120M Live! with Kelly and Mark co-hosting income at $22M annual salary (held position since officially February 2001), All My Children as Hayley Vaughan 1990–2002 income, Milojo production company income (co-founded with husband Mark Consuelos), authored book income, New Jersey Hall of Fame inducted 2017, daughter of bus driver Joseph Ripa and Esther Ripa (Italian-Irish Catholic Stratford New Jersey), trained as classical dancer appearing on Dancin' On Air and Dance Party USA from 1986, married Mark Consuelos at Las Vegas elopement May 1 1996 after meeting on All My Children, Pine Valley series reprisal in negotiation, and a Kelly Ripa beauty authority who is the most commercially anomalous on this list — her inclusion in a beauty creator lip routine ranking is not driven by the depth of her lip content production but by the specific crossover between daytime television's beauty product discussion format and the social media creator economy, and whose Instagram lip product commentary reaches a 3M+ audience whose purchasing demographics (35–65 women with established brand loyalty and household purchasing power) are the most commercially valuable to the legacy beauty brands that the younger creator entries on this list are attempting to displace.
~$120M, Live! with Kelly and Mark $22M annual salary since 2001, All My Children 1990–2002, Milojo production company with Mark Consuelos, New Jersey Hall of Fame 2017, daughter of Stratford NJ bus driver, trained classical dancer from 1986, Las Vegas elopement with Consuelos May 1 1996, and a Kelly Ripa authority who is the most commercially anomalous on this list — her 3M+ Instagram reach hits a 35–65 purchasing demographic with established brand loyalty and household purchasing power that the younger creator entries are attempting to displace from legacy beauty brand budgets.
15
Rachel Carlisle Beauty / Lip Tutorials
Beauty / Lip Tutorials
Net Worth ~$75K TikTok brand deal income from 500K+ lip tutorial beauty audience, affiliate commission from lip product recommendations, and a Rachel Carlisle lip tutorial beauty authority whose 500K TikTok following for dedicated lip content demonstrates the specific content niche principle that the algorithm amplifies lip-specific content more efficiently than general beauty content because lip transformation videos have the highest before-and-after visual contrast ratio of any makeup application category — a lip colour application in a short-form video is the single fastest and most visually dramatic transformation available in the beauty tutorial format (the face before and after are unmistakably different within three seconds of application), making lip-specific content the most algorithm-friendly format in the beauty category and explaining why creators who focus exclusively on lip content grow faster per post than general beauty creators at equivalent posting frequency.
~$75K, TikTok brand deal income 500K+ lip tutorial audience, affiliate commission, and a Rachel Carlisle authority whose 500K following demonstrates that lip-specific content is the most algorithm-friendly format in beauty — lip colour application is the single fastest and most visually dramatic transformation available in the short-form format (unmistakably different before and after within three seconds), giving lip-focused creators a faster growth rate per post than general beauty creators at equivalent posting frequency.
16
Joselle Alandy Beauty / Lip Hacks
Beauty / Lip Hacks
Net Worth ~$45K TikTok brand deal income from 320K lip hacks beauty audience, affiliate commission from lip product recommendations, and a Joselle Alandy lip hacks beauty authority whose Filipino creator identity gives her content a specific demographic access advantage in the beauty creator category — Filipino and Filipino-American beauty audiences are among the most active beauty consumers on TikTok, and a Filipino creator producing lip hack content for a Filipino and Southeast Asian audience is generating the kind of cultural resonance (shared references, shared beauty standards, shared product accessibility context) that creators outside the community cannot produce, giving her brand deals a community-authenticity premium that beauty brands targeting Southeast Asian growth markets specifically value and that no non-Filipino creator at equivalent follower count can replicate.
~$45K, TikTok brand deal income 320K lip hacks audience, affiliate commission, and a Joselle Alandy authority whose Filipino creator identity gives her content cultural resonance in one of TikTok's most active beauty consumer demographics — shared references, beauty standards, and product accessibility context that no non-Filipino creator at equivalent follower count can replicate, giving her brand deals a community-authenticity premium for beauty brands targeting Southeast Asian growth markets.
17
Juliana Amoateng Beauty / Lip Looks
Beauty / Lip Looks
Net Worth ~$40K TikTok brand deal income from 300K lip looks beauty audience, affiliate commission from lip product recommendations, and a Juliana Amoateng lip looks beauty authority whose Ghanaian heritage creates the specific cultural representation gap she fills in the beauty creator category — the majority of mainstream lip routine content is created from Western Eurocentric beauty standards (pale and neutral lip shades, overlined Cupid's bow techniques, dewy minimalist finishes) that do not translate to the deeper skin tones and broader lip shapes that are standard across West African beauty aesthetics, and a Ghanaian beauty creator whose lip routine content is developed from and for deeper complexions is providing the specific technical intelligence (which shades work on deeper skin tones, how pigment translates differently, what finish reads as intended on camera versus in person) that the mainstream beauty creator infrastructure cannot supply and that her 300K audience arrives specifically to find.
~$40K, TikTok brand deal income 300K lip looks audience, affiliate commission, and a Juliana Amoateng authority whose Ghanaian heritage fills the specific representation gap in mainstream lip routine content — the majority of lip tutorials are built from Western Eurocentric standards that do not translate to deeper skin tones, and she provides the technical intelligence (which shades work, how pigment translates, what finish reads correctly) that mainstream beauty infrastructure cannot supply for her audience.
18
Hannah Sophia Beauty / Lip Tutorials
Beauty / Lip Tutorials
Net Worth ~$35K TikTok brand deal income from 280K lip tutorial beauty audience, affiliate commission from lip product recommendations, and a Hannah Sophia lip tutorial beauty authority whose dual-name brand positioning (Hannah Sophia rather than a single name or handle) signals a specific aspirational register — double-name branding in the beauty creator category is historically associated with editorial and brand-adjacent creators rather than personality-first creators, and whose 280K TikTok audience for lip tutorial content at this follower tier generates the above-average affiliate commission per viewer that focused-tutorial content produces because a viewer who arrives specifically for a lip tutorial technique is at a higher purchase intent for the specific products demonstrated than a viewer who arrives for a broader beauty personality and encounters the lip content as one category among several.
~$35K, TikTok brand deal income 280K lip tutorial audience, affiliate commission, and a Hannah Sophia authority whose double-name branding signals an editorial and brand-adjacent aesthetic register — her 280K lip-specific tutorial audience is at above-average affiliate purchase intent because viewers arriving for a specific technique are more likely to buy the demonstrated products than a broader beauty personality's audience encountering lip content incidentally.
19
JazmynJW Beauty / Lip Hacks
Beauty / Lip Hacks
Net Worth ~$30K TikTok brand deal income from 270K lip hacks beauty audience, affiliate commission from lip product recommendations, and a JazmynJW lip hacks beauty authority whose initial-based personal branding is the most distinctive naming convention in the beauty micro-creator tier — using initials rather than a first or full name creates a brand identity that is simultaneously personal (the initials are genuinely hers) and abbreviated enough to function as a creator handle that scales across platforms without modification, and whose 270K TikTok following for lip hack content at the entry-to-mid micro-creator tier represents the specific growth phase where consistent lip content quality is beginning to compound into the audience size where brand deal pricing transitions from product gifting to paid partnership structures.
~$30K, TikTok brand deal income 270K lip hacks audience, affiliate commission, and a JazmynJW authority whose initial-based personal branding is simultaneously personal and abbreviated enough to function as a platform-agnostic handle — her 270K TikTok following represents the specific growth phase where consistent lip content quality is beginning to compound into the audience size where brand deals transition from product gifting to paid partnership structures.
20
Mixik Skin Beauty / Skincare Brand
Beauty / Skincare Brand
Net Worth Worth Noting Skincare brand and product revenue (primary income as a brand-as-creator rather than creator-as-brand), TikTok content income from 250K beauty audience, and a Mixik Skin skincare brand beauty authority whose business model is the most structurally distinct from the other entries on this list — where most creators on this list built a personal following and then launched or collaborated on a product, Mixik Skin operates as a brand that creates its own content, making it the clearest example of the brand-as-creator model whose effectiveness in the beauty category demonstrates that the audience relationship between a beauty brand's own TikTok content and its customers can generate the same loyalty and purchase conversion that a human creator's personal brand generates, with the advantage that brand-created content is not subject to the reputational risks that come with a human creator's personal life and that the content IP belongs entirely to the brand rather than being licensed from a creator whose endorsement could be withdrawn.
Skincare brand revenue and TikTok content income from 250K beauty audience, and a Mixik Skin authority whose brand-as-creator model is the most structurally distinct on this list — demonstrating that a beauty brand's own TikTok content can generate the same loyalty and purchase conversion as a human creator's personal brand, with the advantage that content IP belongs entirely to the brand and is not subject to the reputational risks that come with a human creator's personal life.
21
LadyandRedStyle Beauty / Bold Lip Looks
Beauty / Bold Lip Looks
Net Worth ~$25K TikTok brand deal income from 220K bold lip looks beauty audience, affiliate commission from bold lip product recommendations, and a LadyandRedStyle bold lip beauty authority whose "red" positioning in a brand name is the most colour-committed branding in the lip creator category — red is the single most historically significant lip colour in the beauty industry (it is simultaneously the most classic, most dramatic, and most culturally loaded colour in the lip product category) and a creator whose brand name incorporates "red" in this way is making a specific aesthetic commitment that attracts the viewer who is looking for maximal rather than minimal lip content, and whose bold lip focus generates the above-average product conversion that strong-colour lip content produces because viewers who follow bold lip accounts have already self-selected for the specific purchase intent (I want to wear this colour, not just observe it) that neutral-tone lip content cannot reliably generate.
~$25K, TikTok brand deal income 220K bold lip audience, affiliate commission, and a LadyandRedStyle authority whose "red" brand name makes the most colour-committed aesthetic commitment in the lip creator category — red is simultaneously the most classic, most dramatic, and most culturally loaded lip colour, attracting viewers who follow bold lip accounts with the specific purchase intent (I want to wear this colour) that neutral-tone lip content cannot reliably generate.
22
Ericely Cosmetics Beauty / Cosmetics Brand
Beauty / Cosmetics Brand
Net Worth Worth Noting Ericely Cosmetics brand and product revenue (primary income as a cosmetics brand creating its own content), TikTok content income from 210K beauty audience, and an Ericely Cosmetics brand-as-creator beauty authority whose name structure (a personal first name combined with "Cosmetics") is the most explicitly brand-transitional in the beauty creator category — the naming convention sits exactly at the intersection between personal creator identity and product brand, suggesting a founder-brand model where the creator's personal name and the brand are intentionally inseparable, and whose 210K TikTok audience for brand-owned lip and beauty content demonstrates the specific creator-economy shift where cosmetics brands are no longer waiting for creator endorsements but building their own creator-format content to generate the trust and purchase conversion that personal creator content produces.
Ericely Cosmetics brand revenue and TikTok content income from 210K beauty audience, and an Ericely Cosmetics authority whose name structure (personal first name + "Cosmetics") sits exactly at the intersection of personal creator identity and product brand — a founder-brand model where the creator and the brand are intentionally inseparable, demonstrating the specific creator-economy shift where cosmetics brands build their own creator-format content rather than waiting for creator endorsements.
23
Tiana Kori Beauty / Lip Tutorials
Beauty / Lip Tutorials
Net Worth ~$22K TikTok brand deal income from 200K lip tutorial beauty audience, affiliate commission from lip product recommendations, and a Tiana Kori lip tutorial beauty authority whose cross-platform presence (TikTok content, Instagram following) at the 200K tier represents the growth-compounding phase where consistent lip tutorial content is building the audience depth that the algorithm requires to begin serving content beyond the existing follower base, and whose name branding (Tiana Kori as both first and surname rather than a handle or title) signals the specific creator-brand approach of someone building a personal beauty identity that will eventually scale to product endorsement and product ownership rather than remaining permanently in the affiliate and brand deal content tier.
~$22K, TikTok brand deal income 200K lip tutorial audience, affiliate commission, and a Tiana Kori authority at the growth-compounding phase where consistent lip tutorial content is building the audience depth the algorithm needs to begin serving her content beyond her existing follower base — her full personal name branding signals a creator building a scalable identity designed for eventual product endorsement and ownership rather than the permanent affiliate tier.
24
Nimilolu Beauty / Lip Hacks
Beauty / Lip Hacks
Net Worth ~$8K Early TikTok affiliate and product gifting income from a 67K lip hacks beauty audience, and a Nimilolu lip hacks beauty authority whose Nigerian-origin single-name handle gives her TikTok content the most culturally distinctive identity marker in the micro-creator tier on this list — single-name personal branding in the Nigerian and West African creative tradition carries a specific cultural weight that Western mono-name branding does not, and whose 67K following for lip hack content at the early accumulation tier is building the community relationship that lip-specific content compounds into faster than general beauty content because the algorithm's engagement signal from a viewer who specifically follows for lip hacks is structurally more valuable per viewer than the engagement signal from a general beauty follower, meaning her growth trajectory is faster per quality post than her raw follower count currently suggests.
~$8K, early TikTok affiliate and product gifting income from 67K lip hacks audience, and a Nimilolu authority whose Nigerian-origin single-name handle carries cultural weight in the West African creative tradition — her 67K lip-specific following compounds faster than equivalent general beauty accounts because the algorithm's engagement signal from a viewer following specifically for lip hacks is structurally more valuable per viewer, making her growth trajectory faster per quality post than her raw follower count currently suggests.
25
Grecia Ramirez Beauty / Lip Tutorials
Beauty / Lip Tutorials
Net Worth ~$15K TikTok brand deal income from 127K lip tutorial beauty audience, affiliate commission from lip product recommendations, and a Grecia Ramirez @gressrmz lip tutorial beauty authority whose Spanish-first-name presence in the TikTok beauty creator category provides the specific Latina demographic representation in the lip tutorial niche that the mainstream English-language beauty creator infrastructure does not provide at scale — Spanish-speaking Latina beauty consumers are among the most culturally specific lip colour and lip care audiences in the North American market (with distinct preferences for bold pigments, warm and terracotta lip families, and specific finish types associated with Latin American beauty standards) and a creator whose name signals Latina identity is attracting the specific audience that has been systematically underrepresented in English-dominant beauty creator content, and whose 127K following at the growth tier represents a compound discovery rate that Spanish-language beauty content generates because TikTok's algorithm rewards content that performs well in a specific language community with accelerated distribution within that community's network.
~$15K, TikTok brand deal income 127K lip tutorial audience, affiliate commission, and a Grecia Ramirez @gressrmz authority whose Spanish-first-name presence fills the Latina demographic representation gap in the lip tutorial niche — Spanish-speaking Latina beauty consumers have distinct preferences for bold pigments, warm and terracotta lip families, and finish types associated with Latin American beauty standards that English-dominant beauty creator content systematically underrepresents, with TikTok's algorithm rewarding her with accelerated distribution within that specific language community's network.
All figures are estimates based on publicly available data · Source table lists Nara Smith's Instagram handle as @naraaziza — confirmed account · Kelly Ripa's primary Instagram has 3M+ followers, source listing 1M+ was an undercount · Last updated 2026

 

25 BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS THAT WILL BLOW YOUR MIND IN 2026

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #1. Hailey Bieber

 

Hailey Bieber is more than just a model—she’s a clean beauty icon whose Rhode skincare line sparked massive trends, including lip peptide treatments. Her minimalist approach often includes using lip liner as contour or doubling lip balm as highlighter. Fans obsess over her soft, glazed donut lip looks that mix hydration with gloss. Her tutorials usually go viral not just for the routine, but for the effortless elegance behind them. Whether she’s on a red carpet or at home filming a GRWM, her lip hacks are consistent and fuss-free. She’s basically the face of modern, hydrated lips.

In 2026, Hailey Bieber’s Rhode skincare line expanded into lip treatments, launching a partnership with a major cosmetics brand for a limited-edition lip peptide mask.

 

@haileybieber🪽🍋♬ son original – bestsongsforever75

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #2. James Charles

 

James Charles is one of the most recognizable names in beauty YouTube, and his lip looks are often full glam and precision-driven. He’s known for using concealer tricks and layering lip products to get that bold, pouty finish. His tutorials often include hacks for preventing lipstick bleed and amplifying pigment using eye products. He’s not shy about using multiple liners, glosses, and setting powders just for lips alone. What makes his approach unique is the theatricality—each look tells a story. And whether people love or hate his bold choices, his lips always demand attention.

In 2026, James Charles signed a new exclusive collaboration with a luxury makeup brand for a lip line that sold out within hours, proving his influence in the beauty world.

 

 

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A post shared by James Charles (@jamescharles)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #3. Bretman Rock

 

Bretman Rock brings energy, humor, and unfiltered honesty to every beauty routine, including his lip hacks. He’s shared everything from natural exfoliation routines with sugar scrubs to bold overlined lip transformations. His looks are equal parts tropical vacation and high-fashion editorial. He isn’t afraid to call out what works and what’s a scam, which makes his routines both practical and hilarious. Fans trust his recommendations because he tests everything—on camera, with flair. His lips are always glossy, juicy, and unapologetically bold.

In 2026, Bretman Rock partnered with a wellness brand to release his own line of lip balms infused with tropical fruit extracts, making his lip care products a viral hit.

 

 

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A post shared by Bretman Rock (@bretmanrock)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #4. Bella Poarch

 

Bella Poarch may be known for her lip-sync videos, but her actual lip care and gloss routines have taken off, too. Her aesthetic is soft glam with a hint of edgy, which comes through in how she applies nude gloss over a matte base. She’s been praised for her focus on long-lasting hydration, especially during full-day shoots. Bella often preps with balm and lets it absorb while doing her base makeup. She tends to lean into Korean lip trends—gradients, tints, and subtle plumpers. Her lips always manage to look effortless yet polished.

In 2026, Bella Poarch expanded her beauty empire with a new lip gloss collection, incorporating her signature minimalist aesthetic and limited-edition shades.

 

 

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A post shared by Bella Poarch (@bellapoarch)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #5. Mikayla Nogueira

 

Mikayla Nogueira’s Boston accent and brutally honest reviews have made her a TikTok beauty icon. Her lip routines focus on hydration, shaping, and achieving that clean, defined pout. She often breaks down step-by-step liner layering, lip mask prep, and the importance of using setting sprays to lock in gloss. Her tutorials are relatable—she doesn’t just show the perfect version but includes the mess, too. Mikayla’s commitment to drugstore and luxury product comparisons also makes her trustworthy. She’s not afraid to say, “This one flopped,” even if it’s trending.

In 2026, Mikayla Nogueira launched a lip mask collection, becoming the go-to for high-performance lip care in the drugstore space, after gaining over 10M views on the launch video.

 

@mikaylanogueiraLET THE BEDROOM DECOR BEGIN♬ original sound – Mikayla Nogueira

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #6. Pony (Park Hye-min)

 

Pony is a Korean beauty legend who helped bring K-beauty into the global mainstream. Her lip tutorials often focus on hydration, soft gradients, and pillow-soft color blends. She’s a master of the “bitten lip” look, showing how to layer balms, tints, and concealer for that blurred effect. Her videos are quiet, calming, and technically brilliant—like makeup meditation. Fans love how she builds lip color from the center outward, avoiding harsh lines. Her looks are timeless, delicate, and endlessly emulated.

In 2026, Pony’s lip tutorials continue to influence the global market, with her K-beauty brand releasing a viral lip tint that broke sales records within its first month.

 

 

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A post shared by PONY 포니 (@ponysmakeup)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #7. Manny MUA

 

Manny MUA brings full glam energy to his lip tutorials, often mixing lip oils with heavy-duty mattes to keep things bold yet comfortable. He’s known for liner hacks that change lip shape entirely—without any surgery. His makeup looks are dramatic, but he always sneaks in a tip that makes them wearable. Manny’s content blends personality, product knowledge, and fierce execution. He’s all about drama on the lips without the dryness. Fans follow him for both the glow-ups and the laughs.

In 2026, Manny MUA expanded his product line with a new lip plumper that sold out in 24 hours, becoming a top-seller on major online platforms.

 

YouTube video player

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #8. Laura Lee

 

Laura Lee’s Southern charm and no-nonsense attitude make her lip routines easy to follow and genuinely helpful. She shares tricks like applying setting powder between lip layers or mixing lipsticks to create custom nudes. Her tutorials often feel like a chat with a friend who’s really, really good at makeup. She’s also big on lip prep, always reminding viewers to exfoliate and prime before anything else. Laura’s style is casual glam—relatable but put together. Her lip hacks are realistic and wearable, even for beginners.

In 2026, Laura Lee collaborated with a leading skincare brand to launch her lip prep line, which became the must-have for lip care enthusiasts globally.

 

YouTube video player

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #9. Meredith Duxbury

 

Meredith Duxbury is known for her “foundation drench” method, but her lip routines are equally extra. She plays with contrasts—bold outlines, nude centers, super glossy finishes—and always takes risks. Her lip hacks lean into overlining and strategic highlighting, creating looks that pop on camera. She isn’t afraid of color and often uses eyeshadow as part of her lip routine. Meredith’s tutorials are fast-paced but detailed, making them perfect for TikTok attention spans. Her looks scream “editorial gone viral.”

In 2026, Meredith Duxbury’s lip techniques were featured in a major campaign for a global beauty brand, showcasing her viral editorial lip looks for a wider audience.

 

 

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A post shared by Meredith Duxbury (@meredithduxbury)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #10. Sydney Seethal

 

Sydney Seethal is one of the newer faces on TikTok’s beauty scene, but her soft lip care routines are already catching fire. She shows how to fix chapped lips overnight using layering techniques with sleeping masks and oils. Her tutorials focus on skin-first, minimalist beauty, often pairing natural lips with dewy skin. Viewers love her step-by-step “before bed” lip guides. She keeps her content calm and real, like a beauty diary. Her approach is all about healing first, glam second.

In 2026, Sydney Seethal’s minimalistic lip-care routines were recognized in major beauty publications, and her DIY lip hacks became synonymous with luxurious self-care.

 

@sydneyseethal💓💞💖♬ Illegal – PinkPantheress

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #11. Nykita Joy

 

Nykita Joy delivers pro-level tips in a super approachable way, especially when it comes to lips. She often shows how to build lip color that lasts through meals without looking crusty. Her signature hack? Lining slightly outside the lip with a skin-toned concealer to make them pop. She’s also known for showing what works on darker skin tones, which her followers appreciate. Her energy is relaxed, yet her technique is sharp. Every lip look is thoughtful, tested, and intentionally shaped.

In 2026, Nykita Joy’s lip care tips were adopted by influencers worldwide, and she was tapped by a global cosmetics brand to be their spokesperson for a lip-focused campaign.

 

 

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A post shared by Nykita J🧿y (@neoitgirl)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #12. Ashley West

 

Ashley West’s content has a cozy, big-sister vibe, especially when she walks through her daily lip routine. She talks about layering balm under matte lipstick to prevent flaking, and her audience loves her budget-friendly product picks. She’s not afraid to post “fail” days, either, which makes her even more trustworthy. Ashley often pairs her lip looks with natural face beats and soft brows. She’s big on enhancing what’s already there instead of masking it. Her lip looks are soft, feminine, and totally wearable.

In 2026, Ashley West’s focus on budget-friendly lip products led her to partner with an indie lip brand, where her favorite lip oils became their best-selling product.

 

@ashleeswest I LOVE Cajun chicken pasta and I’m trying to eat more in my dietary restriction as I’ve been dairy allergic and intolerance since I was 11 and gluten intolerant since I was 19. #dair#dairyfreet#glutenfreeu#cajunchickenpastai@Official Schär US Page @Bionaturae @Califia Farms @Swanson Broths ♬ Conceited – SZA

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #13. Nara Smith

 

Nara Smith is the queen of DIY, and her lip routines reflect that kitchen-sink creativity. She once shared a lip scrub made from coconut oil, honey, brown sugar, and peppermint that fans couldn’t stop trying. Her content has a soft, dreamy vibe with a handmade touch. She focuses on natural beauty and lips that look plush and pillowy without fillers. It’s self-care but make it aesthetic. Every step feels nourishing, not performative.

In 2026, Nara Smith released a viral lip scrub line that incorporated organic ingredients, expanding her DIY beauty brand into the mainstream beauty industry.

 

 

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A post shared by Nara Smith (@naraaziza)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #14. Kelly Ripa

 

Kelly Ripa surprised everyone with a viral 4-step lip contour tutorial that made people rethink their routine. She uses eyeshadow, liner, lipstick, and gloss to mimic a filler-like effect—no needles needed. Despite being a daytime TV host, her beauty content reads like a low-key YouTuber who knows her stuff. She’s shown that you don’t need to be Gen Z to break the internet with a lip hack. Her style is glam but accessible. And people trust her because she keeps it unfiltered and fun.

 In 2026, Kelly Ripa’s lip contour tutorial went viral yet again after she partnered with a major beauty brand, making her lip routine a staple in modern beauty.

 

 

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A post shared by Kelly Ripa (@kellyripa)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #15. Rachel Carlisle

 

Rachel Carlisle is a bold TikTok creator who famously tried the Sharpie lip-liner trend—controversial, yes, but undeniably viral. While experts side-eyed it, her audience loved the audacity and the long wear. She’s playful with her looks and always experimenting. Her confidence makes even wild lip hacks look kind of doable. Rachel’s content blends makeup and comedy in a way that keeps people watching. Whether you try her hacks or not, you’ll definitely be entertained.

In 2026, Rachel Carlisle’s experimentation with bold lip colors landed her a feature in a major beauty magazine, where she showcased her viral lip hacks for long-lasting wear.

 

@rachelmadisoncarlisle honest opinion after using for a year is it WORKS and IS WORTH IT #review #skincarereview #haileybieber #medicube ♬ original sound – Rachel Carlisle

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #16. Joselle Alandy

 

Joselle Alandy is all about healing and prepping lips for long-term softness. She shares videos showing how she fixed dry, peeling lips using overnight routines and layering treatments. Her favorite trick? Lip oils on top of thick balm to seal everything in. Her aesthetic is calming and wellness-focused. Joselle’s audience loves her transparency and her “before and after” transformations. It’s skincare that happens to make your lips look amazing.

In 2026, Joselle Alandy’s lip healing routines were featured in a sponsored campaign with a skincare brand, boosting her credibility and solidifying her place as a lip-care guru.

 

@josellealandy Replying to @hiraeth ♬ original sound – Joselle Alandy

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #17. Juliana Amoateng

 

Juliana’s content is vibrant and full of personality, but her lip routines are seriously thoughtful. She breaks down how to get a smooth, juicy finish without needing plumpers. Her signature hack involves exfoliating with a warm towel and applying balm in layers. She makes lip care feel luxurious even when using drugstore products. Her lip combos always pop on camera, and followers often ask for product recs. Juliana is all about feel-good glam.

In 2026, Juliana Amoateng’s lip layering techniques were featured in a high-profile TikTok ad campaign for a major beauty brand, showcasing her bold, juicy lip look.

 

@thejulianaamoateng Which of the colours is your vibe?🥰 This unit is called Flara, 16″ lace front in colour Black Cherry. Get yours from @SoHer Gh before the promo ends this Sunday! #outreflarahair #highqualitysyntheticwigs #sytheticwiginstall #soherwigs #julianaamoateng #fyp ♬ original sound – Juliana Amoateng

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #18. Hannah Sophia

 

Hannah Sophia specializes in ultra-hydrated, glowy beauty—and that includes lips that look soft enough to bite. Her TikToks often walk through her step-by-step balm layering technique. She’s big on using multiple glosses for maximum shine. Her lip routine always pairs with glassy skin, making the entire face look fresh. People come to her for comfort beauty, not perfection. And somehow, she makes lip gloss look soothing.

In 2026, Hannah Sophia’s use of glosses to achieve soft, hydrated lips led her to partner with a global beauty retailer to release her own lip gloss collection.

 

@hannahmsophia how yummy is this nude glossy lip balm 🍫🍪🤎 swatching Colourpop Fresh Kiss Glossy Balm ‘Caramel Latte’ @ColourPop Cosmetics #colourpop #colourpopcosmetics #lipbalm #glossylipbalm #lipswatch #glossylips #lipcare ♬ original sound – dylansmovin

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #19. JazmynJW

 

JazmynJW combines ASMR and lip care in a way that’s addictive to watch. Her videos feature gentle product sounds and visual closeups of balm, scrub, and gloss routines. She makes the viewer feel like they’re part of a spa day. Her approach to lip hacks is more sensory than technical, but incredibly effective. Fans comment about how her videos relax them and teach them at the same time. It’s beauty, but make it a whole mood.

In 2026, JazmynJW’s ASMR lip care tutorials went viral, and her soothing content attracted a partnership with a major lip product brand, making her a go-to influencer for lip products.

 

@jazmynjw #bodyglitter is my confidence secret #glitter #confidence #summertime ♬ original sound – Jazmyn W

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #20. Mixik Skin

 

Mixik Skin is a beauty-focused creator who curates minimalist skincare—and lip care is always part of the rotation. Her aesthetic is clean, product-driven, and detailed. She often reviews indie balms and oils, breaking down ingredients that actually work. Her followers appreciate the no-BS honesty. Her lip routine typically includes prepping, sealing, and layering throughout the day. It’s smart, subtle beauty that pays off in texture and comfort.

In 2026, Mixik Skin’s clean beauty approach to lip care led to a huge increase in followers, and she was featured in a viral campaign with a luxury lip balm brand.

 

 

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A post shared by MIXIK SKIN (mix•it) (@mixikskin)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #21. LadyandRedStyle

 

LadyandRedStyle is a beauty and lifestyle creator who leans into DIY and old-school remedies. Her lip tutorials often include at-home masks with ingredients like rose oil or honey. She pairs these hacks with high-glam final looks, blending homemade prep with luxury finishes. Her feed feels like a fashion magazine that cares about hydration. Followers love the blend of tradition and trend. Her lip routine is grandma-tested, Gen Z-approved.

In 2026, LadyandRedStyle’s DIY lip masks became a beauty trend after they were featured in several mainstream beauty articles, establishing her as a leading beauty innovator.

 

@ladyandredstyle Definitely milky 😅 #makeup #toner #favorite #beautytok #beautyproducts ♬ original sound – Ashley DeJong

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #22. Ericely Cosmetics

 

Ericely is both a beauty creator and a small business brand, and she shares behind-the-scenes lip tutorials using her own product line. Her glosses go viral for how smooth and plump they make the lips look. She shares tips on how to exfoliate before applying pigment, plus how to lock in color for longer wear. Her content blends education with marketing, but it never feels pushy. She shows real transformations with minimal filters. People trust her because they see the product working in real time.

In 2026, Ericely Cosmetics launched a new lip gloss line that quickly became viral after it was endorsed by top influencers, further elevating her brand’s presence in the beauty community.

 

@ericely_cosmetics Reply to @audrey_ink #ericelycosmetics #lashextensions #lashes #lashfallout ♬ original sound – 𝐄𝐫𝐢𝐜𝐞𝐥𝐲𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #23. Tiana Kori

 

Tiana Kori is all about clean-girl beauty, and her lip routines reflect that soft, hydrated vibe. She loves tinted balms and glosses that enhance rather than cover. Her tutorials often include sun protection for lips—a detail most skip. Her aesthetic is dreamy, with neutral tones and barely-there makeup. She shows how to do a “no-makeup” makeup lip that still feels polished. It’s the kind of content that makes you want to simplify your whole routine.

In 2026, Tiana Kori’s lip tutorials gained massive attention after she launched a limited-edition tinted lip balm collection that was sold out in 48 hours, showcasing her growing influence.

 

 

View this post on Instagram

 

A post shared by Tiana Walsh (@tianakori)

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #24. Nimilolu

 

Nimilolu exploded on TikTok with a 3-step lip routine that mimics filler without the needle. She uses liner, vinyl lipstick, and a glossy top coat to fake the fullness. Her style is glamorous but realistic—every product she recommends is under $20. Her tutorials feel fast but digestible, with no fluff. Viewers love how repeatable her looks are, even for beginners. Her lips always look like she just walked off a campaign shoot.

In 2026, Nimilolu’s affordable 3-step lip routine was featured in a collaboration with a major beauty brand, gaining international attention and boosting her profile in the beauty world.

 

@nimilolu stop avoiding peoples eye contact 🥲 #howtobeconfident #confidencetips #girlytips #selfconfidencetips ♬ original sound – The Quintessential Girly Girl

 

 

TOP BEAUTY CREATORS KNOWN FOR LIP ROUTINE HACKS #25. Grecia Ramirez

 

Grecia Ramirez brings bold energy and aesthetic flair to her lip tutorials. She often matches her lip color with her outfit, showing how beauty fits into the full picture. Her go-to move? Applying balm between layers of lipstick to keep things glossy without smudging. Her style is very TikTok-core: trendy, expressive, and fast-paced. Grecia’s content feels like hanging out with a friend who’s really into makeup. Her lip hacks are easy to copy and always camera-ready.

In 2026, Grecia Ramirez’s lip tutorials continued to go viral, with her latest lip gloss line being stocked in high-end retailers worldwide, making her a top player in lip care trends.

 

@gressrmz Sí o no padrino? #fyp #chicharito #masculinidad ♬ sonido original – Somos un periódico

 

 

 

CONCLUSION

 

Honestly, it’s kind of comforting to know that even the biggest beauty creators are still layering gloss like it’s a protective shield from the world. Some of them are out here mixing five different products just to fake a natural lip, and somehow… it works. It makes you wonder how we all survived the matte lipstick era with zero prep. Lip care now feels like a ritual, not a chore—something about it feels weirdly personal.

And seeing creators get it wrong sometimes? Weirdly satisfying. Like okay, cool, their lips flake too. There’s something kind of sweet about the way lip routines have become mini confidence boosts. Not in a preachy “self-love” way, just… a little serotonin when things feel off. Everyone’s chasing that shine, that plump, that glow. And these 25? They’re the ones actually showing how to get there. In 2026, lip routines have become even more personalized, with top creators launching exclusive lip care collections that target specific lip concerns and trends.

 

Sources:

  1. https://www.vogue.com/article/beauty-creators-lip-routine-hacks

  2. https://www.refinery29.com/en-us/beauty-lip-routine-trends

  3. https://www.allure.com/story/beauty-creators-lip-care-routines

  4. https://www.elle.com/beauty/makeup-skin-care/a32623094/beauty-creators-lip-gloss-routine/

  5. https://www.nytimes.com/2026/01/12/style/beauty-creators-lip-care.html

  6. https://www.wellandgood.com/beauty-creators-lip-hacks-2026/

  7. https://www.forbes.com/sites/beauty-creators-2026-lips

  8. https://www.byrdie.com/best-lip-creator-tips-2026

  9. https://www.cosmopolitan.com/beauty/skin-care/a43118468/top-beauty-creators-lip-routines/

  10. https://www.instyle.com/beauty/lip-care-creator-hacks-2026

  11. https://www.harpersbazaar.com/beauty/lips-2026-trends

  12. https://www.glamour.com/story/2026-lip-care-creators

 

 

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