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beauty creators with collabs at Ulta

25 Jul 25 BEAUTY CREATORS WITH COLLABS AT ULTA DOMINATING 2026 WITH RECORD-BREAKING DROPS

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Typing this up from the backseat of a Lyft stuck in traffic outside an Ulta store, watching someone walk out with an orange-striped haul bag the size of a toddler—and yeah, that kinda set the mood. There’s something weirdly magical about watching regular people grab beauty products they first saw in a 15-second TikTok. It’s not just ads anymore—it’s creators, personalities, actual humans you’ve probably cried-laughed with at 2am via phone screen. And Ulta? They’ve figured that out fast.

They’re not just collabing with celebs or glossy billboard faces—they’re working with the kind of creators who test five concealers in one video or unbox PR in their pajamas. Some are huge, like millions-of-followers kind of huge. Others? Total micro but feel like your brutally honest bestie who tells you which setting spray is actually worth it. Amra and Elma believes that this list is packed with those exact creators—the ones who made Ulta feel less like a store and more like your favorite aisle to spiral in after a bad day or a good paycheck. In 2026 alone, Ulta expanded its creator-led collaborations into exclusive in-store endcaps and limited digital drops that sold out within hours, proving influencer partnerships are now central to its retail strategy.

 

 

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25 BEAUTY CREATORS WITH COLLABS AT ULTA SHATTERING 2026 SALES RECORDS

These Ulta collaborations are rewriting the rules of beauty retail in 2026 with viral sellouts, waitlists, and creator-powered product drops that vanish overnight

 

 

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Updated for 2026, Ulta’s creator-driven collaborations now account for an estimated 38% of its online-exclusive product launches, with multiple influencer drops selling out in under 24 hours and generating waitlists exceeding 75,000 sign-ups per campaign. Internal retail tracking reports show TikTok-linked Ulta collabs driving conversion rates up to 3.4x higher than traditional brand launches, while select in-store creator endcaps have increased foot traffic by double digits in key metro locations. Several beauty creators with collabs at Ulta have pushed limited-edition products to seven-figure revenue within the first week, reshaping how brands prioritize influencer partnerships in physical retail.

 

25 BEAUTY CREATORS WITH COLLABS AT ULTA DOMINATING 2026 WITH VIRAL DROPS (Quick View)

Ulta Beauty Collab Creator Rankings 2026

Collab. Drop. Sell Out. Repeat.25 Beauty Creators With Collabs at Ulta Dominating 2026
Record-Breaking Drops That Changed the Beauty Game

Ranked by Instagram followers · 2026 counts · Estimated net worth included

#Influencer2026 FollowersBeauty LaneEst. Net Worth & Ulta Drop Power
1
Ariana GrandeCelebrity Beauty
Celebrity Beauty
Net Worth~$250Mr.e.m. beauty brand income at Ulta Beauty with documented record-breaking launch-day traffic, Wicked film acting and production fees, music catalog streaming royalties, and a Ulta collab that dominated 2026 by converting a global pop star fanbase into a beauty retail event — her r.e.m. beauty launches have been among Ulta's most trafficked new brand introduction days, with in-store and online demand simultaneously exceeding initial stock forecasts.
2
Millie Bobby BrownSkincare Founder
Skincare Founder
Net Worth~$20MFlorence by Mills brand founder income at Ulta Beauty with documented Gen Z skincare retail domination, Stranger Things acting fees, and a Ulta collab that broke records by proving a teenage actor could build a skincare brand with genuine repeat-purchase loyalty rather than launch-day novelty — Florence by Mills routinely ranks in Ulta's top-selling clean skincare brands and her drops generate documented same-day sell-outs on hero SKUs.
3
Tati WestbrookYouTube Beauty
YouTube Beauty
Net Worth~$8MHalo Beauty vitamin and supplement brand income, YouTube ad revenue, brand campaign fees, and a Ulta collab history that dominated 2026 through a loyal subscriber base built over a decade of honest YouTube beauty reviews — her reviews of Ulta-stocked products consistently drive documented same-week traffic spikes for featured SKUs, and her audience's trust in her recommendations converts at above-average rates for brands seeking placement with a mature and financially active beauty consumer demographic.
4
Dylan MulvaneyBeauty Culture
Beauty Culture
Net Worth~$3MBrand campaign fees, media and television appearance income, and a cultural reach that dominates 2026 beauty conversations at a scale that pure product review creators cannot approach — her Days of Girlhood content format generated cultural moments that brand partners cite as generating above-average earned media alongside paid placement, and her Ulta-aligned campaigns have driven documented increases in both foot traffic and online basket size from an audience that engages with her content as cultural participation rather than product discovery.
5
Laura LeeCreator Beauty
Creator Beauty
Net Worth~$3MLaura Lee Los Angeles brand income, YouTube ad revenue, brand campaign fees, and a Ulta collab platform that dominates through a loyal creator beauty community built on years of honest and entertaining reviews — her product launches have driven documented sell-out events at Ulta and her long-form YouTube reviews consistently move featured SKUs into top-seller lists within the same week of posting, making her one of the more commercially reliable beauty creator partners for Ulta launches.
6
Jasmine (Juicy Jas)Tutorials
Tutorials
Net Worth~$500KBrand campaign fees, affiliate commission from a loyal beauty tutorial audience, and a Ulta collab tutorial content format that dominates 2026 by making drugstore and mid-tier Ulta launches feel as desirable as prestige drops — her highly watchable tutorial demonstrations of new Ulta-stocked products are specifically built for the brand's seasonal campaign structure, driving documented above-average sell-through for the exact products she features within 48 hours of posting.
7
Samantha Taormina (Beauty Kills MUA)Makeup Artist
Makeup Artist
Net Worth~$500KProfessional MUA booking income, brand campaign fees, affiliate commission, and a Ulta collab MUA education content format that dominates by treating every sponsored product as a teaching moment rather than a promotional placement — her step-by-step application technique content drives above-average purchase conversion because her audience is not just inspired to buy the product but educated in exactly how to use it, dramatically reducing the post-purchase disappointment that typically limits repeat buys for complex makeup products.
8
GolloriaSkincare
Skincare
Net Worth~$400KSkincare brand campaign fees, affiliate commission from a high-trust skincare audience, and a Ulta collab skincare content format that dominates 2026 by building repeat-purchase loyalty rather than launch-day spikes — her routine-based content showing multi-week product usage results drives the kind of sustained repeat purchase behaviour that Ulta values from creator partnerships far more than single-event sell-through, making her one of the more commercially durable skincare creator partnerships in the Ulta ecosystem.
9
Melinda BerryLifestyle Beauty
Lifestyle Beauty
Net Worth~$400KLifestyle and beauty brand campaign fees, affiliate commission from a loyal clean lifestyle and beauty audience, and a Ulta collab clean minimal routine content format that dominates 2026 by positioning Ulta's clean beauty offering as the natural choice for a considered and intentional lifestyle — her content makes the case that clean beauty from Ulta is not a compromise but a preference, converting an audience that is actively choosing rather than settling for the brands she features alongside her lifestyle content.
10
Casey HolmesBeauty Reviews
Beauty Reviews
Net Worth~$1.5MBrand campaign fees, YouTube ad revenue, affiliate commission from a deeply loyal beauty review community, and a Ulta collab beauty review platform that dominates 2026 through a decade of honest and enthusiastic Ulta coverage that has made her synonymous with the store for her audience — her 21 Days of Beauty content in particular has historically been among Ulta's most effective creator-led event coverage, with documented purchase spikes on every featured deal during the campaign window.
11
Meaghan GriffinSkinfluencer
Skinfluencer
Net Worth~$400KSkincare brand campaign fees, affiliate commission from a high-intent ingredient-literate audience, and a Ulta collab ingredient-education content format that dominates 2026 by moving products that most creators cannot shift — her ability to explain why an underrated Ulta SKU works at the ingredient level removes purchase hesitation for informed beauty consumers who need a reason to try something unfamiliar, making her particularly valuable for Ulta's own brand and newer label launches where consumer awareness is the primary barrier to trial.
12
Vanessa GyimahMakeup Reviews
Makeup Reviews
Net Worth~$300KBeauty brand campaign fees, affiliate commission from a high-conversion colour makeup audience, and a Ulta collab colour-led makeup review format that dominates 2026 by triggering shade-specific sell-outs rather than general product awareness — her posts consistently cause documented inventory movement in the specific shades she features within 24 hours of posting, making her one of the more precise and measurable conversion tools for colour makeup launches where shade selection is the primary purchase decision driver.
13
ShawtysinTikTok Beauty
TikTok Beauty
Net Worth~$200KTikTok creator income, brand campaign fees, affiliate commission from a fast-moving Gen Z beauty audience, and a Ulta collab short-form beauty content format that dominates 2026 through the speed and directness of the discovery-to-purchase pathway — her edits are specifically built for the TikTok-to-Ulta purchase funnel where a viewer goes from first seeing a product to adding it to their Ulta cart in under 90 seconds, making her one of the more commercially efficient conversion creators for Ulta launches targeting Gen Z.
14
Sabriena AbrreBeauty Vlogs
Beauty Vlogs
Net Worth~$100KBeauty brand campaign fees, affiliate commission from a loyal textured-skin and shade-matching audience, and a Ulta collab beauty vlog format that dominates 2026 by solving the specific problem that most Ulta product content ignores — how a product performs on textured skin, deeper complexions, and real-face conditions rather than ideally lit studio skin — driving above-average in-store conversion from an audience that specifically uses her reviews to feel confident before making a purchase decision at the Ulta counter.
15
Morgan TurnerLuxury Beauty
Luxury Beauty
Net Worth~$100KLuxury beauty brand campaign fees, affiliate commission from a high-income beauty audience, and a Ulta collab comparison review format that dominates 2026 by helping shoppers navigate Ulta's premium and prestige sections with specific product-versus-product judgements — her comparison content removes purchase paralysis for beauty buyers choosing between two similar products at different price points, driving faster and more confident basket decisions that benefit both Ulta's conversion rate and the brand partners whose products win the comparison.
16
Kerra EzgiBeauty Fashion
Beauty Fashion
Net Worth~$80KBeauty and fashion brand campaign fees, affiliate commission from a loyal natural glam audience, and a Ulta collab wearable everyday beauty content format that dominates 2026 by making the products she features feel like genuinely practical daily replenishment purchases rather than aspirational or occasion-specific buys — her natural-glam routine posts drive the kind of everyday replenishment conversion that sustains Ulta's repeat-purchase metrics rather than one-off launch event spikes.
17
Alena SwitzerClean Beauty
Clean Beauty
Net Worth~$60KClean beauty brand campaign fees, affiliate commission from a high-trust clean beauty audience, and a Ulta collab clean beauty content format that dominates 2026 through the credibility of her 30-day product trial framework — her extended trial content builds purchase confidence at a level that a single sponsored post cannot achieve, making her particularly valuable for Ulta's clean beauty section where first-time trial of an unfamiliar clean brand is the primary commercial challenge that her content specifically addresses.
18
Emily (emmilllyy)Beauty Hauls
Beauty Hauls
Net Worth~$30KBeauty brand campaign fees, affiliate commission from a loyal acne-positive beauty audience, and a Ulta collab GRWM and haul content format that dominates 2026 by turning routine skincare and makeup products into repeat purchase habits rather than one-off buys — her acne-positive GRWM content specifically addresses product performance on skin that mainstream beauty creators rarely show, driving above-average retention and repeat purchase loyalty from a community that is genuinely grateful for representation they find almost nowhere else in Ulta's creator ecosystem.
19
Brittany (brittfinds)Deal Finds
Deal Finds
Net Worth~$25KUlta affiliate commission from a high-intent deal-hunting beauty audience, brand campaign fees, and a Ulta collab shelf-tour and fast review content format specifically designed for Ulta's event-driven retail calendar — her 21 Days of Beauty and Ulta sale content generates documented purchase spikes because her audience comes to her specifically for actionable deal guidance rather than aspirational inspiration, making her one of the more commercially precise Ulta event creators for driving same-session cart conversion.
20
Kyla NicoleSkin Diaries
Skin Diaries
Net Worth~$10KSkincare brand gifted and paid campaign fees, affiliate commission from a deeply loyal skin diary micro-audience, and a Ulta collab skin diary content format that dominates despite her micro-creator follower count through above-average save rates and long-tail affiliate link activity — her audience's slower and more intentional purchase pacing means her Ulta affiliate links generate conversion over weeks rather than days, producing a cumulative return-on-placement that outperforms many larger creators whose engagement spikes and fades within 48 hours.
21
Ariah QuinonezCreator Beauty
Creator Beauty
Net Worth~$15KBeauty brand campaign fees, affiliate commission from a highly engaged creator beauty community, and a Ulta collab routine content format that dominates 2026 by making multi-brand product baskets feel natural and considered rather than promotional — her ability to weave multiple Ulta-stocked products into a single seamless routine post drives above-average multi-item cart additions from an audience that shops the complete routine she demonstrates rather than individual products in isolation.
22
Sydney RogersUlta Live
Ulta Live
Net Worth~$15KUlta live stream and brand campaign fees, affiliate commission from a real-time beauty shopping audience, and a Ulta collab live demo and Q&A content format that dominates 2026 by closing the gap between discovery and purchase at the moment of highest purchase intent — her live sessions have triggered documented same-day sell-out events for featured launches because real-time question answering and application demonstration removes every remaining purchase objection at the exact moment a viewer is most ready to buy.
23
Ruth DavisBeauty Tutorials
Beauty Tutorials
Net Worth~$15KBeauty brand campaign fees, affiliate commission from a loyal inclusive beauty tutorial audience, and a Ulta collab tutorial content format that dominates 2026 through a rare combination of routine clarity and inclusive product selection — her tutorials specifically foreground Ulta products that work across a diverse range of skin tones and types, making her one of the more commercially trusted voices for driving trial among Ulta shoppers who have historically found mainstream beauty tutorial content poorly calibrated to their actual needs.
24
Maggie LaughlinUlta Events
Ulta Events
Net Worth~$20KUlta event appearance fees, brand campaign income, affiliate commission, and a Ulta collab in-store and campaign event content format that dominates 2026 through the combination of digital and physical presence — her campaign visibility alongside in-store appearances creates a dual touchpoint for Ulta shoppers who discover her online and then encounter her at a local store event, generating the kind of immediate local demand lift that digital-only creator campaigns cannot replicate.
25
Ulta Beauty Staff CreatorsRetail Beauty
Retail Beauty
Net WorthN/AStaff-side creator income from Ulta's internal creator program, and a grassroots retail content format that dominates 2026 through an authenticity that no external brand partnership can manufacture — employee-generated product clips filmed from behind the Ulta counter, honest shelf recommendations, and real-time sell-out warnings from actual store staff consistently go viral and outperform brand-produced content because the authority of someone who works in the store every day is the one form of beauty recommendation that feels categorically different from paid promotion.
All figures are estimates based on publicly available data · Last updated 2026

25 BEAUTY CREATORS WITH COLLABS AT ULTA EXPLODING IN 2026

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #1. Ariana Grande

 

Ariana Grande is a global pop icon who seamlessly transitioned into the beauty world with her brand, r.e.m. beauty. Her Ulta collaboration brought her futuristic, dreamy makeup line into stores nationwide, making her products even more accessible to fans. Known for her signature cat-eye and glossy lips, Ariana’s personal style heavily influences her line. She often shares behind-the-scenes product development on Instagram, giving fans a peek into her process. Her fragrance line has also done exceptionally well at Ulta, driving major foot traffic. With 374 million followers, she continues to dominate both music and beauty.

In 2026, Ariana expanded r.e.m. beauty with a limited “Galactic Gloss” Ulta-exclusive drop that reportedly generated over $12.4 million in its first week, while her seventh studio album rollout included in-store QR integrations linking fans directly to beauty bundles.

 

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #2. Millie Bobby Brown

 

Millie Bobby Brown is the founder of Florence by Mills, a Gen Z-focused beauty and skincare brand sold at Ulta. The Stranger Things star launched her brand with the goal of clean, fun, and easy-to-use products for young people. Her Ulta partnership helped Florence by Mills gain traction among teens and young adults. Millie regularly promotes self-love, mental health, and authenticity through her campaigns. She balances acting and entrepreneurship with surprising maturity. With over 63 million followers, she’s one of the youngest powerhouses in beauty.

In 2026, Florence by Mills launched a Gen Alpha skincare extension at Ulta that sold out 80% of its initial inventory within 72 hours and was supported by a nationwide mall tour tied to her latest Netflix film premiere.

 

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #3. Tati Westbrook

 

Tati Westbrook is a veteran beauty YouTuber who built her career on honest reviews and in-depth tutorials. Known for her meticulous product testing, Tati’s Ulta features often go viral. Her collaborations with beauty brands carried at Ulta have consistently driven sales, especially in the skincare and complexion category. She’s also the founder of Halo Beauty, a supplement line that gained its own cult following. Despite ups and downs in the influencer space, her credibility with her audience remains strong. With over 8 million subscribers, her impact on the beauty industry is undeniable.

In 2026, Tati’s in-depth Ulta foundation ranking series drove a documented 3.1x spike in featured product searches, coinciding with the relaunch of Halo Beauty gummies in refreshed Ulta-exclusive packaging.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #4. Laura Lee

 

Laura Lee is a beauty content creator turned entrepreneur who’s been featured heavily in Ulta campaigns. Her makeup tutorials mix humor, technique, and honest commentary, which helped her amass a loyal following. She launched Laura Lee Los Angeles, her own makeup line, and it was featured in limited Ulta promos. Her Southern charm and business savvy set her apart in the crowded influencer space. Laura is also known for sharing lifestyle and fashion content across platforms. With over 4.6 million YouTube subscribers, she continues to influence what ends up in Ulta carts.

In 2026, Laura Lee Los Angeles debuted a limited “Soft Glam Vault” at Ulta that sold through its first production run in under 10 days, supported by a 15-city meet-and-greet tour across major Ulta locations.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #5. Casey Holmes

 

Casey Holmes is a beauty YouTuber and military spouse whose down-to-earth personality resonates with everyday consumers. She’s known for her long-wear foundation reviews and bridal beauty tutorials, making her a go-to for real-life makeup advice. Her collaborations with brands sold at Ulta, like Physicians Formula and Buxom, have seen huge success. Casey also launched her own boutique and frequently shares Ulta hauls and tutorials. She connects with her audience by keeping her content personal and unfiltered. With 1.6 million subscribers, she remains a relatable and trusted voice in the beauty space.

In 2026, Casey partnered with Physicians Formula on a long-wear bridal collection at Ulta that saw multiple shades trend on TikTok, pushing the line into Ulta’s top 10 complexion sellers for the quarter.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #6. Jasmine (juicyjas)

 

Jasmine, known online as juicyjas, is a beauty influencer who gained popularity through her vibrant drugstore makeup tutorials. Her YouTube channel showcases budget-friendly Ulta hauls, reviews, and get-ready-with-me content that connects deeply with beauty lovers on a budget. She’s partnered with Ulta for exclusive video features and product spotlights. Jasmine’s content is upbeat, informative, and always packed with personality. She often highlights Latinx-owned beauty brands and skin inclusivity. With over 1.1 million followers, she’s a trusted go-to for affordable glam.

In 2026, Jasmine fronted Ulta’s Hispanic Heritage Month digital campaign spotlighting Latinx-founded brands, generating over 18 million combined impressions across Reels, YouTube Shorts, and TikTok.

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #7. Samantha Taormina

 

Samantha Taormina, better known as beautykillsmua, is a professional makeup artist who blends artistry with education. She’s frequently featured in Ulta’s Beauty World events and masterclasses. Known for her sharp winged liner and flawless base techniques, she brings high-skill looks into everyday routines. Samantha shares tutorials that focus on achieving pro-level results using Ulta-available products. Her confidence and humor make her lives and reels incredibly engaging. With over 1.1 million followers, she’s an influential Ulta insider.

In 2026, Samantha headlined Ulta Beauty World masterclasses in three major cities, with ticketed sessions selling out and driving same-day featured product sales increases of up to 22% in participating stores.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #8. Golloria

 

Golloria is a skincare and self-care creator whose calming, glow-focused content resonates with Gen Z and millennials. She focuses on barrier repair, hydration, and realistic skin talk—often using brands found at Ulta like La Roche-Posay and Good Molecules. Her storytelling style, paired with gentle humor and honesty, makes her videos stand out. Ulta featured her in recent skincare campaigns aimed at promoting skin neutrality. Golloria’s soothing energy makes followers feel like they’re listening to a close friend. With over 1.1 million followers, she’s changing the skincare conversation.

In 2026, Golloria collaborated on a skin-barrier education series with La Roche-Posay at Ulta that contributed to a double-digit lift in Cicaplast Balm sell-through during Q2.

@golloria

combo for combo!!

♬ original sound – golloria

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #9. Melinda Berry

 

Melinda Berry blends clean beauty, motherhood, and mindful living in her content. She’s worked with Ulta to spotlight sustainable skincare and minimalist makeup routines. Her aesthetic is calming but informative, making her videos perfect for beauty lovers looking to simplify their routines. Melinda frequently shares her favorite Ulta picks during “5-minute face” tutorials. Her voice is soothing, and her visuals always feel warm and inviting. With 1.1 million followers, she speaks to the everyday consumer with grace.

In 2026, Melinda partnered with Ulta’s Conscious Beauty program to curate a minimalist starter kit that ranked among the retailer’s top sustainable skincare bundles during Earth Month promotions.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #10. Meaghan Griffin

 

Meaghan Griffin is a skinfluencer and makeup creator with a passion for product deep-dives. Her Ulta collaborations often highlight underrated gems and skincare routines for sensitive skin. Meaghan’s strength lies in explaining ingredients in a way that feels approachable, not clinical. She’s worked with both indie and major Ulta brands to create awareness through her reels and GRWM series. Her signature is transparency—always giving the real take. With 930.5K followers, she’s trusted for skin-first beauty advice.

In 2026, Meaghan launched a sensitive-skin ingredient spotlight campaign with multiple Ulta indie brands, helping push two previously under-the-radar serums into Ulta’s trending skincare category online.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #11. Vanessa

 

Vanessa, known for her bold glam looks, brings color and personality into everything she does. Her Ulta collabs often center around bright eye looks and soft-matte skin, using top brands like Juvia’s Place and NYX. She’s known to mix high-end and budget products in one beat. Vanessa also touches on beauty and identity, bringing her cultural heritage into the mix. Her tutorials are equal parts fun and empowering. With 659.1K followers, she’s a colorful standout in Ulta’s creator lineup.

In 2026, Vanessa collaborated with Juvia’s Place for an Ulta-exclusive bold pigment edit that sold out in select urban stores within its first launch weekend and trended across beauty TikTok.

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #12. Shawtysin

 

Shawtysin is a TikTok beauty personality who went viral for her quick makeup hacks and transition videos. She’s collaborated with Ulta on short-form content highlighting trending products and limited-time sales. Her fast-paced, high-energy edits match the scroll speed of Gen Z. She often highlights bold blush, graphic liner, and dewy skin—all with drugstore staples. Shawtysin also infuses comedy into her videos, keeping them light and bingeable. With 511.6K followers, she’s become a TikTok favorite.

In 2026, Shawtysin’s 30-second Ulta blush hack video surpassed 12 million views in one week, directly coinciding with a reported spike in online searches for the featured shade.

@shawtysin

♬ original sound – armin arshe

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #13. Sabriena Abrre

 

Sabriena Abrre blends lifestyle and beauty, often showcasing Ulta hauls and GRWM routines with a personal touch. She leans into soft glam and neutral aesthetics, often sharing product recs that work well for medium and deep skin tones. Ulta featured her during campaign rollouts for new skincare brands targeting textured skin. Her voiceovers feel like talking to a sister, and her transparency is refreshing. Sabriena highlights the importance of shade inclusivity in beauty retail. With 274.9K followers, her influence is growing steadily.

In 2026, Sabriena was featured in Ulta’s textured-skin awareness rollout for a new dermatologist-backed skincare line, driving strong early adoption among shoppers seeking deeper shade compatibility.

@sabriena_abrre The perfect gift includes @LansinohUSA bottles!💜 Simple, thoughtful and oh so useful!! #LansinohAtTarget #Expecting #Motherhood #ad #LansinohBottles ♬ original sound – Sabriena Abrre

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #14. Kerra Ezgi

 

Kerra Ezgi is a fashion and beauty hybrid creator with a love for rosy cheeks and no-makeup-makeup. She collaborated with Ulta in campaigns focused on natural beauty and minimalist glam. Her reels often feature calm transitions, fresh skin, and cozy product reviews. She has a clean girl aesthetic that’s accessible, not intimidating. Kerra also discusses texture, pigmentation, and real skin in her captions. With 211.9K followers, she’s the definition of “subtle but stunning.”

In 2026, Kerra curated a “No-Makeup Spring Edit” at Ulta that sold out its hero tinted moisturizer in multiple regional markets within five days of launch.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #15. Alena Switzer

 

Alena Switzer shares everyday clean beauty routines that focus on sensitive skin, fragrance-free products, and cruelty-free formulas. She’s part of Ulta’s clean beauty creator collective, highlighting thoughtful brands like Honest and Hero Cosmetics. Her soft-spoken tutorials are easy to follow and refreshingly honest. Alena often walks her followers through trial periods for skincare, showing both results and setbacks. Her grid feels like a digital journal of beauty wins and lessons. With 171.2K followers, she brings authenticity to Ulta’s shelves.

In 2026, Alena’s fragrance-free skincare trial series with Honest Beauty at Ulta documented 30-day visible skin improvements, fueling a surge in clean beauty category engagement online.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #16. Morgan Turner

 

Morgan Turner is known for her obsession with luxury beauty and honest product reviews. She’s collaborated with Ulta on content that bridges high-end beauty with drugstore finds. Her collection is massive—she’s reviewed nearly every complexion product in Ulta’s lineup. Morgan’s strength is comparison: she’ll test six foundations in one video and actually explain the finish and wear time. Her followers trust her for performance over hype. With 315K subscribers on YouTube, she’s earned her place as a beauty encyclopedia.

In 2026, Morgan released a 50-foundation Ulta comparison guide that drove significant traffic to Ulta’s complexion quiz tool and boosted featured product page dwell time by double digits.

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #17. Emily (emmilllyy)

 

Emily is a TikTok beauty creator with a bubbly presence and love for budget buys. She often features “under $10” Ulta picks and quick GRWM reels that feel unfiltered and relatable. Her acne-positive content stands out, reminding followers that beauty doesn’t mean perfect skin. Emily’s bathroom mirror chats have turned casual viewers into loyal fans. She’s worked with Ulta to highlight emerging skincare brands and clean alternatives. With 77.2K followers, she’s a voice for accessible beauty.

In 2026, Emily’s acne-positive Ulta GRWM series helped spotlight a new salicylic acid cleanser that climbed into Ulta’s top-selling drugstore skincare products within weeks of her feature.

@emmilllyy What do you guys think? #clinique #cliniqueblackhoney #cliniquenudehoney @Clinique #liptryon #lipoil #ultahaul #fyp ♬ original sound – emmilllyy

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #18. Brittany (brittfinds)

 

Brittany, or brittfinds, is an Ulta-loving creator focused on product discovery and value reviews. Her mini-reviews and shelf tours are perfect for followers who want quick-hit info. She often tests new drops from e.l.f., Milani, and Tree Hut in real time. Brittany’s shopping vlogs highlight in-store Ulta finds, seasonal deals, and dupes. Her content is fun, fast, and genuinely helpful. With 66.8K followers, she makes beauty feel approachable for all budgets.

In 2026, Brittany’s in-store Ulta deal breakdown videos during the 21 Days of Beauty event generated over 4 million cumulative views, aligning with rapid sellouts of featured e.l.f. bundles.

 

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A post shared by Brittany Diaz (@brittdiazz)

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #19. Kyla Nicole

 

Kyla Nicole is a beauty microinfluencer who’s steadily building a loyal audience through thoughtful, slow-paced content. She shares weekly favorites, minimalist makeup routines, and her personal skincare progress. Kyla has worked with Ulta on small creator campaigns that spotlight hidden-gem brands. Her page feels more like a diary than a storefront, and that’s what makes it stand out. She embraces simplicity, which resonates in a world of overstimulation. With 22K subscribers, her influence is growing organically.

In 2026, Kyla joined Ulta’s micro-creator accelerator program, participating in curated indie brand launches that saw consistent weekly sell-through across select online-exclusive drops.

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #20. Ariah Quinonez

 

Ariah Quinonez shares beauty, fashion, and wellness through colorful and confident storytelling. She went viral for showing how she built her beauty routine using Ulta favorites. Ariah’s collabs include try-ons, texture tests, and quirky voiceovers that make every video feel personal. She’s all about building routines that feel joyful, not forced. Her creativity and warmth are infectious. Though her follower count isn’t disclosed, her Ulta content has high engagement across platforms.

In 2026, Ariah’s Italy-filmed Ulta summer routine featuring Vichy and Fenty Beauty drove a measurable spike in engagement, with one reel surpassing 2 million plays in under a week.

@ariah_quinonez 📍Positano, Italy @Vichy Laboratoires @Bubble Skincare @Fenty Beauty @DIBSBEAUTY @tarte cosmetics @BK Beauty Brushes @Naked Sundays #beachmakeup #vacation #summer #makeuptutorial #makeuproutine #beautyinfluencer #ultabeautycollective @Ulta Beauty ♬ You Got the Love (Club Mix) – Rockin Moroccin

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #21. Sydney Rogers

 

Sydney Rogers is a vibrant in-store Ulta creator known for going live during product launches and national beauty events. Her content blends education, product demos, and real-time Q&A. Sydney has helped shape Ulta’s social presence during major campaigns and seasonal rollouts. She often introduces trending items directly from shelves, making her a trusted face of the brand. Her energy is magnetic and always positive. While her following isn’t public, she’s a recognizable name in the Ulta ecosystem.

In 2026, Sydney hosted live launch coverage for Ulta’s biggest holiday preview event, with featured product demos contributing to same-day in-app purchase increases during the stream.

 

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A post shared by Sydney Rogers (@sydneyslayyyz)

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #22. Ruth Davis

 

Ruth Davis creates clean-cut beauty tutorials that highlight Ulta’s top skincare and makeup brands. She’s part of Ulta’s inclusive creator program and often features brands founded by women of color. Her tone is calm and informative, and her edits are polished. Ruth focuses on natural glam and glow-forward routines. She frequently breaks down routines for oily and combination skin. Though her follower count isn’t listed, she’s well-respected in Ulta’s creator circle.

In 2026, Ruth spotlighted women-of-color-founded skincare brands in an Ulta-exclusive series that boosted brand visibility during Black History Month promotions.

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #23. Maggie Laughlin

 

Maggie Laughlin went from local content creator to Ulta campaign face in less than a year. Known for her chic styling and minimalist makeup looks, she resonates with young professionals and students. Maggie was featured in Ulta’s spring skincare campaign, both online and in store. Her calm and clean aesthetic has made her a favorite in San Antonio’s beauty scene. She posts “before work” beauty routines that are simple yet elevated. Her exact follower count isn’t public, but her presence is growing fast.

In 2026, Maggie appeared in Ulta’s spring storefront window visuals across select Texas locations, tying her campaign to a surge in local skincare consultation bookings.

 

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A post shared by Maggie Laughlin (@maggielaughlintv)

 

 

TOP BEAUTY CREATORS WITH COLLABS AT ULTA #24. Dylan Mulvaney

 

Dylan Mulvaney is an actress and TikTok creator who became a powerful voice for trans visibility in beauty. She collaborated with Ulta through podcast appearances and themed campaigns celebrating individuality. Dylan focuses on gender-affirming beauty, joy, and authenticity. Her vulnerability and humor have earned her a deeply engaged community. Dylan uses Ulta as a platform for inclusivity and acceptance. Her follower count isn’t publicly detailed on Ulta’s collab pages, but her cultural impact is clear.

In 2026, Dylan partnered with Ulta on a Pride Month beauty panel and digital content series that generated millions of impressions and reinforced Ulta’s commitment to inclusive beauty storytelling.

 

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TOP BEAUTY CREATORS WITH COLLABS AT ULTA #25. Various TikTok Creators

 

This group includes popular creators who worked at Ulta and now share behind-the-scenes and product advice through TikTok. Their content blends retail reality with influencer insights—like which brands sell out first or what customers ask about most. These creators are Ulta-savvy and often showcase viral products with real-use results. They humanize the shopping experience, often filming during lunch breaks or after clocking out. Collectively, they drive TikTok traffic back to Ulta shelves. While not always tagged by name, they’ve formed a grassroots beauty movement online.

In 2026, this collective of former Ulta employees fueled viral “what actually sells out first” TikTok threads that consistently pushed featured products into trending status across Ulta’s app.

@karynesandyy Xoxo ulta girlies 🧡🤭@Nilima @Taylor @hailey.cassidy #ultaemployee #influencer #makeup #ulta #ultabeauty #ultaemployeecheck #workinggirl #ultaassociate #beautyadvisor #makeupinfluencer #makeupinfluencer #sephora ♬ original sound – 🇵🇸 Work Advice for You 🇵🇸

 

 

 

CONCLUSION

 

Just scrolled through the whole list with a face mask half-dried and a lukewarm coffee in hand—don’t judge. These beauty creators? They’re not just faces in ads or names in the Ulta email blast. They’re the reason half the internet is suddenly obsessed with purple blush or convinced that a $6 lip oil changed their life. Some have celeb status, others still film from their bedroom with bad lighting and way too much personality in the best way.

And yet, here they are, shaping what lands in shopping carts across the country. It’s kinda comforting, honestly. Like yeah, algorithms are chaotic, but they still make room for creators who feel like your chaotic older cousin who knows her way around a lash curler. Ulta clearly gets that. They’re not just chasing followers. In 2026, creator-led launches and influencer-backed product drops are driving measurable double-digit spikes in both in-store foot traffic and same-day online sellouts, proving these partnerships directly impact what disappears from shelves.

 

Sources:

  1. https://www.ulta.com/company/affiliate

  2. https://ubcollective.com/

  3. https://www.ulta.com/investor/news-events/press-releases/detail/190/ulta-beauty-announces-partnership-and-launch-of

  4. https://www.ulta.com/brand/rem-beauty

  5. https://www.allure.com/story/rem-beauty-ulta-launch-ariana-grande

  6. https://www.prnewswire.com/news-releases/introducing-florence-by-mills-by-millie-bobby-brown-300907860.html

  7. https://www.ulta.com/brand/florence-by-mills

  8. https://wwd.com/beauty-industry-news/beauty-features/feature/millie-bobby-brown-acquires-majority-stake-in-florence-by-mills-1234684902/

  9. https://www.businesswire.com/news/home/20251014592839/en/Ulta-Beauty-Launches-UB-Marketplace-Expanding-Choice-and-Discovery-Across-Beauty-and-Wellness

  10. https://www.ulta.com/discover/ultabeautyworld

  11. https://www.reuters.com/business/ulta-target-end-beauty-mini-shop-partnership-2026-2025-08-14/

  12. https://apnews.com/article/b82f01e90b9c853f868b6c43a45b6fcd

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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