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beauty creators with cult-favorite products

23 Jul 25 BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS THAT’LL BREAK THE INTERNET IN 2026

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Beauty creators aren’t just influencers anymore—they’re tastemakers, entrepreneurs, and the reason cult-favorite products sell out overnight. In 2025, audiences aren’t simply buying what looks good—they’re buying into trust, consistency, and personality. From foundation routines that rack up millions of views to product reviews that spark online debates, these creators have built real influence through authenticity. Their recommendations don’t feel like ads—they feel like advice from a friend who just happens to have the best makeup drawer you’ve ever seen.

Whether it’s a $6 drugstore concealer or a luxury serum that delivers glow, their stamp of approval carries weight. The best part? They each bring something different to the table—humor, education, drama, or just downright good skin. Amra and Elma believes that what unites them is that they’ve turned personal favorites into beauty icons. A product might be great, but once one of these creators picks it up, it becomes the product. This list highlights the top 25 beauty creators known for turning their must-haves into cult obsessions. Get ready to meet the people behind your favorite lipstick, serum, or mascara.

 

@mikaylanogueira GET DRESSED WITH ME FOR ANIMAL PRINT NIGHT IN VEGAS! #vegas #makeup #ootd #fashion ♬ original sound – Mikayla Nogueira

 

25 BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS THAT’LL TAKE OVER 2026!

 

The Beauty Creators Who Are Turning Must-Have Products Into Global Obsessions—Here’s How They’re Shaping 2026 Trends

@hyram How To Protect Yourself & Skin at Protests 🤍 #protests #usa #powertothepeople ♬ original sound – Hyram

Updated for 2026: Beauty creators are more than just product reviewers—they are the driving force behind multi-million dollar sales and global trends. For instance, in 2025, beauty influencers drove a staggering 47% increase in product sales within just 24 hours of posting their endorsements. These creators not only recommend products—they shape buying behavior. The ability to make a product go viral isn’t just about reach; it’s about authenticity. Studies from 2025 show that beauty creators with an authentic, relatable voice experience 25% more engagement than those using scripted promotions. With the rise of TikTok and Instagram Reels, short-form video content continues to dominate, with beauty creators seeing up to a 65% higher ROI on video posts than static images.

 

25 TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS EVERYONE’S OBSESSED WITH IN 2026 (Quick View)

25 Beauty Creators with Cult-Favorite Products That'll Break the Internet in 2026

Cult Beauty Creator Rankings 2026

One Drop. One Launch. Sold Out in Seconds. 25 Beauty Creators with Cult-Favorite Products That'll Break the Internet in 2026
From Billion-Dollar Empires to Sold-Out-in-8-Minutes Debuts

Ranked by primary platform followers · 2026 counts · Beauty niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Cult Product Authority
1
Huda Kattan Makeup
Makeup
Net Worth ~$560M Huda Beauty $1.2B valuation with full ownership control regained from Advent International in 2025, Kayali fragrance brand expansion income, Wishful Skin product line income, 56.9M Instagram following generating the highest organic product launch amplification available to any beauty brand founder, and a Huda Beauty product cult product model that is one of the most studied in the industry — her False Lashes and #FauxFilter Foundation both established new category standards on launch and her ability to build anticipation, then deliver a product that overdelivers on the promise she created, has produced repeat sell-out launches at a cadence that no beauty brand outside the Fenty and Rhode tier has matched consistently, making her the gold standard for how a creator-founder transforms an audience into a recurring high-conversion customer base without ever needing a traditional retail launch playbook.
Huda Beauty $1.2B valuation with full ownership control regained from Advent International in 2025, Kayali fragrance brand expansion income, Wishful Skin product line income, 56.9M Instagram following generating the highest organic product launch amplification available to any beauty brand founder, and a Huda Beauty product cult product model that is one of the most studied in the industry — her False Lashes and #FauxFilter Foundation both established new category standards on launch and her ability to build anticipation, then deliver a product that overdelivers on the promise she created, has produced repeat sell-out launches at a cadence that no beauty brand outside the Fenty and Rhode tier has matched consistently, making her the gold standard for how a creator-founder transforms an audience into a recurring high-conversion customer base without ever needing a traditional retail launch playbook.
2
Nikkie de Jager Makeup
Makeup
Net Worth ~$6M Nimya brand income, NikkieTutorials YouTube ad revenue and brand partnership fees across a 14M+ YouTube subscriber base, beauty hosting income including Eurovision Song Contest 2021 co-host and international red carpet correspondent roles, and a NikkieTutorials brand identity that became permanently more culturally resonant after her 2020 coming out video as a trans woman generated 35M+ views in 48 hours and transformed her from one of YouTube's most technically skilled makeup artists into one of the most personally compelling and commercially resilient creator brands in the beauty space, with a 19M Instagram audience whose loyalty was deepened rather than diminished by her honesty and whose engagement rate with Nimya product content reflects the trust earned through that personal narrative rather than through product marketing alone.
Nimya brand income, NikkieTutorials YouTube ad revenue and brand partnership fees across a 14M+ YouTube subscriber base, beauty hosting income including Eurovision Song Contest 2021 co-host and international red carpet correspondent roles, and a NikkieTutorials brand identity that became permanently more culturally resonant after her 2020 coming out video as a trans woman generated 35M+ views in 48 hours and transformed her from one of YouTube's most technically skilled makeup artists into one of the most personally compelling and commercially resilient creator brands in the beauty space, with a 19M Instagram audience whose loyalty was deepened rather than diminished by her honesty and whose engagement rate with Nimya product content reflects the trust earned through that personal narrative rather than through product marketing alone.
3
Bretman Rock Makeup & Skincare
Makeup & Skincare
Net Worth ~$7M Colourpop collaboration income, Morphe partnership income, MTV Following Bretman Rock reality show income, Playboy brand partnership income, Luv AJ jewellery collaboration income, and a Bretman Rock beauty creator identity that is commercially unique in the makeup space because it is built entirely on personality rather than technique — his Filipino-American heritage, his unfiltered comedic delivery, his refusal to soften his identity for brand palatability, and his aesthetic that blends high-fashion editorial with genuinely chaotic energy have produced an audience that buys his product collaborations specifically because those products feel like an extension of a person they love rather than a product a beauty expert is recommending, making his cult product authority the most loyalty-driven in this list and the most resistant to any shift in beauty trend cycles.
Colourpop collaboration income, Morphe partnership income, MTV Following Bretman Rock reality show income, Playboy brand partnership income, Luv AJ jewellery collaboration income, and a Bretman Rock beauty creator identity that is commercially unique in the makeup space because it is built entirely on personality rather than technique — his Filipino-American heritage, his unfiltered comedic delivery, his refusal to soften his identity for brand palatability, and his aesthetic that blends high-fashion editorial with genuinely chaotic energy have produced an audience that buys his product collaborations specifically because those products feel like an extension of a person they love rather than a product a beauty expert is recommending, making his cult product authority the most loyalty-driven in this list and the most resistant to any shift in beauty trend cycles.
4
Mikayla Nogueira Makeup
Makeup
Net Worth ~$10M POV Beauty co-founder income — the makeup prep brand that generated $1M in sales within eight minutes of its March 2025 launch, $4.3M in TikTok Shop sales by December 2025, and a projected $20–30M revenue run rate for 2026 — Forbes-confirmed $7.8M in 2025 earnings making her #33 on the Top Creators list, $4.35M Massachusetts mansion purchase, Streamy Award for Beauty Influencer of the Year 2023, Ulta Beauty ambassador income, Becca Cosmetics x Mikayla collaboration that sold out within hours, and a POV Beauty product philosophy — makeup prep products filling the gap between skincare and foundation — that achieved cult-product status before the brand was even a year old because Mikayla spent three months showing her 16.6M followers the product development process before launch, making the audience feel like co-creators rather than customers.
POV Beauty co-founder income — the makeup prep brand that generated $1M in sales within eight minutes of its March 2025 launch, $4.3M in TikTok Shop sales by December 2025, and a projected $20–30M revenue run rate for 2026 — Forbes-confirmed $7.8M in 2025 earnings making her #33 on the Top Creators list, $4.35M Massachusetts mansion purchase, Streamy Award for Beauty Influencer of the Year 2023, Ulta Beauty ambassador income, Becca Cosmetics x Mikayla collaboration that sold out within hours, and a POV Beauty product philosophy — makeup prep products filling the gap between skincare and foundation — that achieved cult-product status before the brand was even a year old because Mikayla spent three months showing her 16.6M followers the product development process before launch, making the audience feel like co-creators rather than customers.
5
Jeffree Star Makeup
Makeup
Net Worth ~$200M Jeffree Star Cosmetics direct-to-consumer brand income with estimated $100M+ annual revenue, Wyoming yak farm and property income, merchandise and velour brand income, YouTube ad revenue from 15.7M subscribers, and a Jeffree Star Cosmetics cult product history that is unmatched in creator-owned beauty — his Velour Lip Scrubs, Velour Liquid Lipsticks, and Alien Palettes each created genuine category moments and his product sell-out announcements have generated the kind of secondary market resale economy that most beauty brands cannot produce even with significantly larger retail distribution footprints, making his product drops the clearest proof in the creator beauty space that a small but extremely loyal fanbase with high purchase intent can produce commercial results that scale to match brands with ten times the marketing budget.
Jeffree Star Cosmetics direct-to-consumer brand income with estimated $100M+ annual revenue, Wyoming yak farm and property income, merchandise and velour brand income, YouTube ad revenue from 15.7M subscribers, and a Jeffree Star Cosmetics cult product history that is unmatched in creator-owned beauty — his Velour Lip Scrubs, Velour Liquid Lipsticks, and Alien Palettes each created genuine category moments and his product sell-out announcements have generated the kind of secondary market resale economy that most beauty brands cannot produce even with significantly larger retail distribution footprints, making his product drops the clearest proof in the creator beauty space that a small but extremely loyal fanbase with high purchase intent can produce commercial results that scale to match brands with ten times the marketing budget.
6
Safiya Nygaard Beauty Experiments
Beauty Experiments
Net Worth ~$3M YouTube ad revenue from 9.8M subscribers at a Cosmetify-documented $187,917 per video upload rate — the highest per-video earnings figure of any beauty YouTuber — brand partnership income, merchandise income from the Safiya and Tyler brand, and a Safiya Nygaard beauty experiment content format that has created something genuinely rare in the beauty creator space — a product category format whose commercial authority derives entirely from its indifference to commercial outcomes — because her videos mixing every lipstick shade in a store, wearing every shade of foundation for a week, or buying every product in a beauty advent calendar are not reviews or tutorials but experiments whose results she cannot control, which means the products that emerge as cult-worthy from her videos carry a credibility that no paid placement can replicate because the audience knows the outcome was not engineered.
YouTube ad revenue from 9.8M subscribers at a Cosmetify-documented $187,917 per video upload rate — the highest per-video earnings figure of any beauty YouTuber — brand partnership income, merchandise income from the Safiya and Tyler brand, and a Safiya Nygaard beauty experiment content format that has created something genuinely rare in the beauty creator space — a product category format whose commercial authority derives entirely from its indifference to commercial outcomes — because her videos mixing every lipstick shade in a store, wearing every shade of foundation for a week, or buying every product in a beauty advent calendar are not reviews or tutorials but experiments whose results she cannot control, which means the products that emerge as cult-worthy from her videos carry a credibility that no paid placement can replicate because the audience knows the outcome was not engineered.
7
Zoë Sugg (Zoella) Beauty & Lifestyle
Beauty & Lifestyle
Net Worth ~$4M Zoella Beauty product line income including bath and body products stocked at Superdrug, Boots, and Target, Girl Online fastest-selling debut novel in UK publishing history income and subsequent series royalties, Sugg Life merchandise income, YouTube ad revenue from a 9.2M Instagram and 11M+ YouTube combined audience, and a Zoella Beauty cult product identity built on the specific emotional register of cosy self-care and gentle British lifestyle aesthetics — her bath bombs, bubble bars, and body mists were among the first beauty products to be specifically designed for the "treat yourself" gifting market that now drives an enormous share of mid-market beauty retail, making her the unacknowledged architect of a product positioning strategy that virtually every subsequent lifestyle-beauty influencer brand has replicated.
Zoella Beauty product line income including bath and body products stocked at Superdrug, Boots, and Target, Girl Online fastest-selling debut novel in UK publishing history income and subsequent series royalties, Sugg Life merchandise income, YouTube ad revenue from a 9.2M Instagram and 11M+ YouTube combined audience, and a Zoella Beauty cult product identity built on the specific emotional register of cosy self-care and gentle British lifestyle aesthetics — her bath bombs, bubble bars, and body mists were among the first beauty products to be specifically designed for the "treat yourself" gifting market that now drives an enormous share of mid-market beauty retail, making her the unacknowledged architect of a product positioning strategy that virtually every subsequent lifestyle-beauty influencer brand has replicated.
8
Michelle Phan Makeup & Skincare
Makeup & Skincare
Net Worth ~$50M Ipsy co-founder equity income from the beauty subscription box that reached $500M+ valuation, EM Cosmetics brand income relaunched after the Ipsy acquisition, YouTube ad revenue from 8.7M subscribers, L'Oréal Paris first YouTube partner income, and a Michelle Phan content model that is the most commercially powerful example of scarcity-as-authority in the beauty creator space — she posts so rarely that each video functions as an editorial event rather than content, meaning each product she reviews or endorses carries the weight of a considered judgment rather than a weekly recommendation cycle, and because she pioneered the beauty YouTube format in 2006 before virtually any brand had a social media strategy, the entire creator beauty economy that all 25 creators on this list participate in was built on the infrastructure she constructed when beauty content on the internet was not yet a category with a name.
Ipsy co-founder equity income from the beauty subscription box that reached $500M+ valuation, EM Cosmetics brand income relaunched after the Ipsy acquisition, YouTube ad revenue from 8.7M subscribers, L'Oréal Paris first YouTube partner income, and a Michelle Phan content model that is the most commercially powerful example of scarcity-as-authority in the beauty creator space — she posts so rarely that each video functions as an editorial event rather than content, meaning each product she reviews or endorses carries the weight of a considered judgment rather than a weekly recommendation cycle, and because she pioneered the beauty YouTube format in 2006 before virtually any brand had a social media strategy, the entire creator beauty economy that all 25 creators on this list participate in was built on the infrastructure she constructed when beauty content on the internet was not yet a category with a name.
9
Jaclyn Hill Makeup
Makeup
Net Worth ~$2M Jaclyn Cosmetics brand income following the brand's recovery and relaunch after the 2019 lipstick quality controversy, Morphe x Jaclyn Hill eyeshadow palette collaboration income that set a creator-brand product launch standard for sellout scale and speed, YouTube ad revenue, brand partnership income, and a Jaclyn Hill cult product authority whose most interesting commercial dimension is the resilience story — her brand survived a product crisis that would have ended most creator beauty ventures, rebuilt consumer trust through direct accountability messaging, and returned to generating genuine product excitement with a 2026 audience that treats the comeback narrative as part of the brand identity rather than a liability, demonstrating that cult product status can survive a product failure if the creator-audience relationship is strong enough to hold through the correction period.
Jaclyn Cosmetics brand income following the brand's recovery and relaunch after the 2019 lipstick quality controversy, Morphe x Jaclyn Hill eyeshadow palette collaboration income that set a creator-brand product launch standard for sellout scale and speed, YouTube ad revenue, brand partnership income, and a Jaclyn Hill cult product authority whose most interesting commercial dimension is the resilience story — her brand survived a product crisis that would have ended most creator beauty ventures, rebuilt consumer trust through direct accountability messaging, and returned to generating genuine product excitement with a 2026 audience that treats the comeback narrative as part of the brand identity rather than a liability, demonstrating that cult product status can survive a product failure if the creator-audience relationship is strong enough to hold through the correction period.
10
Tati Westbrook Makeup
Makeup
Net Worth ~$22M Halo Beauty supplement brand income, Details by Tati beauty brand relaunch income, YouTube ad revenue from 8.4M subscribers, brand partnership income, and a Tati Westbrook creator brand story that is the most commercially instructive cautionary tale and recovery arc in beauty influencer history simultaneously — Halo Beauty built a genuine supplement cult product following with gummies that sold out repeatedly, the James Charles controversy in 2019 created one of the most watched drama cycles in YouTube history and damaged her commercial relationships significantly, and the subsequent years of brand rebuilding have demonstrated that a creator who spent a decade building trust through genuinely unbiased beauty journalism can rebuild a product audience even after a public narrative crisis if the products themselves remain excellent and the creator's return to content focuses on the expertise that built the original audience rather than the drama that temporarily displaced it.
Halo Beauty supplement brand income, Details by Tati beauty brand relaunch income, YouTube ad revenue from 8.4M subscribers, brand partnership income, and a Tati Westbrook creator brand story that is the most commercially instructive cautionary tale and recovery arc in beauty influencer history simultaneously — Halo Beauty built a genuine supplement cult product following with gummies that sold out repeatedly, the James Charles controversy in 2019 created one of the most watched drama cycles in YouTube history and damaged her commercial relationships significantly, and the subsequent years of brand rebuilding have demonstrated that a creator who spent a decade building trust through genuinely unbiased beauty journalism can rebuild a product audience even after a public narrative crisis if the products themselves remain excellent and the creator's return to content focuses on the expertise that built the original audience rather than the drama that temporarily displaced it.
11
Aimee Song Beauty & Fashion
Beauty & Fashion
Net Worth ~$8M Song of Style blog and brand equity built since 2008, Amiya luxury co-brand co-founded with Italian businessman Jacopo Moschin in 2025, Two Songs clothing line Revolve collaboration income, Lulu & Georgia furniture collection launched 2025 with half the collection selling out, Forbes 30 Under 30 alum, New York Times bestselling author of Capture Your Style and Aimee Song: World of Style, Biossance clean beauty partnership generating seven-figure sales, Valentino, Prada, Dior, Gucci, Louis Vuitton, and Saint Laurent partnership income, and a Song of Style cult beauty authority built on the specific credibility only available to a creator who was part of BoF 500 before most beauty creators had discovered Instagram — her luxury brand access is not aspirational positioning but documented editorial relationship, making her product recommendations carry the weight of fashion industry insider opinion rather than influencer partnership disclosure.
Song of Style blog and brand equity built since 2008, Amiya luxury co-brand co-founded with Italian businessman Jacopo Moschin in 2025, Two Songs clothing line Revolve collaboration income, Lulu & Georgia furniture collection launched 2025 with half the collection selling out, Forbes 30 Under 30 alum, New York Times bestselling author of Capture Your Style and Aimee Song: World of Style, Biossance clean beauty partnership generating seven-figure sales, Valentino, Prada, Dior, Gucci, Louis Vuitton, and Saint Laurent partnership income, and a Song of Style cult beauty authority built on the specific credibility only available to a creator who was part of BoF 500 before most beauty creators had discovered Instagram — her luxury brand access is not aspirational positioning but documented editorial relationship, making her product recommendations carry the weight of fashion industry insider opinion rather than influencer partnership disclosure.
12
Amra Olevic Reyes Makeup
Makeup
Net Worth ~$5M Sephora brand partnership income following her early career there, MAC Cosmetics partnership income, Amrezy x Anastasia Beverly Hills highlighter collaboration income from one of the most-discussed single-product influencer collaborations in mid-2010s beauty, premium beauty brand campaign income sustained through 2026 on complexion wear-test content that brands specifically request for performance proof value, and an Amrezy brand identity whose cult product authority rests on a very specific kind of credibility — she was working the Sephora floor before she was an influencer, meaning her product recommendations carry the institutional knowledge of a professional beauty retailer rather than the learned enthusiasm of a content creator, and her complexion content in particular has the clinical precision of someone who has matched hundreds of foundation shades to real customers rather than to a camera.
Sephora brand partnership income following her early career there, MAC Cosmetics partnership income, Amrezy x Anastasia Beverly Hills highlighter collaboration income from one of the most-discussed single-product influencer collaborations in mid-2010s beauty, premium beauty brand campaign income sustained through 2026 on complexion wear-test content that brands specifically request for performance proof value, and an Amrezy brand identity whose cult product authority rests on a very specific kind of credibility — she was working the Sephora floor before she was an influencer, meaning her product recommendations carry the institutional knowledge of a professional beauty retailer rather than the learned enthusiasm of a content creator, and her complexion content in particular has the clinical precision of someone who has matched hundreds of foundation shades to real customers rather than to a camera.
13
Hyram Yarbro Skincare
Skincare
Net Worth ~$600K Selfless by Hyram Sephora partnership income across 29 countries, L'Oréal Paris paid partnership income, United Talent Agency representation income, and a Hyram Yarbro skincare educator identity whose cult product authority was demonstrated most dramatically by the CeraVe effect in 2020 — his TikTok content generated $3.2M in media impact value for the brand and caused an 89% increase in global CeraVe sales, making him the only creator on this list who produced a documented sales impact of that magnitude for a product he was not paid to promote, which is the purest possible proof of cult product authority and the reason his 90–95% brand deal rejection rate is commercially rational rather than professionally reckless: his endorsements are worth more precisely because he gives so few of them.
Selfless by Hyram Sephora partnership income across 29 countries, L'Oréal Paris paid partnership income, United Talent Agency representation income, and a Hyram Yarbro skincare educator identity whose cult product authority was demonstrated most dramatically by the CeraVe effect in 2020 — his TikTok content generated $3.2M in media impact value for the brand and caused an 89% increase in global CeraVe sales, making him the only creator on this list who produced a documented sales impact of that magnitude for a product he was not paid to promote, which is the purest possible proof of cult product authority and the reason his 90–95% brand deal rejection rate is commercially rational rather than professionally reckless: his endorsements are worth more precisely because he gives so few of them.
14
Manny Gutierrez Makeup
Makeup
Net Worth ~$1.5M Maybelline first male brand ambassador income — a historic partnership that was the first time a major mass-market beauty brand had appointed a male influencer as a face of a product line — brand partnership income, YouTube ad revenue, and a Manny MUA creator identity that carries cult product authority from being among the first male beauty creators to demonstrate that makeup tutorials, product reviews, and brand collaborations did not require a female creator or audience to generate genuine commercial value, whose willingness to be the first in a category that the industry had not yet created expanded the addressable market for beauty products in a way that subsequent male beauty creators and inclusive-marketing beauty brands have built directly upon.
Maybelline first male brand ambassador income — a historic partnership that was the first time a major mass-market beauty brand had appointed a male influencer as a face of a product line — brand partnership income, YouTube ad revenue, and a Manny MUA creator identity that carries cult product authority from being among the first male beauty creators to demonstrate that makeup tutorials, product reviews, and brand collaborations did not require a female creator or audience to generate genuine commercial value, whose willingness to be the first in a category that the industry had not yet created expanded the addressable market for beauty products in a way that subsequent male beauty creators and inclusive-marketing beauty brands have built directly upon.
15
Desi Perkins Makeup
Makeup
Net Worth ~$7M DEZI Eyewear founder income, DEZI SKIN skincare brand launched April 2021 income, Forbes Top Creators list recognition, 4.4M Instagram and 3.2M YouTube combined brand partnership income, and a Desi Perkins cult product authority built on a founder model that has deliberately expanded category by category — eyewear first, then skincare — rather than launching a full beauty line simultaneously, which has produced two separate product audiences with high category-specific loyalty rather than one diluted multi-category following, giving each of her brands the focused attention of an audience that associates her specifically with that product category rather than with a general creator-brand identity whose products compete with each other for the same purchase budget.
DEZI Eyewear founder income, DEZI SKIN skincare brand launched April 2021 income, Forbes Top Creators list recognition, 4.4M Instagram and 3.2M YouTube combined brand partnership income, and a Desi Perkins cult product authority built on a founder model that has deliberately expanded category by category — eyewear first, then skincare — rather than launching a full beauty line simultaneously, which has produced two separate product audiences with high category-specific loyalty rather than one diluted multi-category following, giving each of her brands the focused attention of an audience that associates her specifically with that product category rather than with a general creator-brand identity whose products compete with each other for the same purchase budget.
16
Jackie Aina Makeup
Makeup
Net Worth ~$10M FORVR Mood candle and fragrance brand income, Too Faced x Jackie Aina collaboration income including the Peach Perfect Foundation shade range that became the brand's best-selling foundation SKUs in darker shades, brand diversity accountability review income, US Army veteran background, Too Faced "Forever Jackie" foundation shade named in her honour income, and a Jackie Aina cult product authority whose most commercially significant dimension is accountability — her shade-range and inclusivity reviews have directly led to public brand reformulation commitments, meaning she has functionally shaped the product development decisions of major beauty brands through her content, making her products and endorsements carry the credibility of someone who holds the industry to a standard rather than someone who promotes within it.
FORVR Mood candle and fragrance brand income, Too Faced x Jackie Aina collaboration income including the Peach Perfect Foundation shade range that became the brand's best-selling foundation SKUs in darker shades, brand diversity accountability review income, US Army veteran background, Too Faced "Forever Jackie" foundation shade named in her honour income, and a Jackie Aina cult product authority whose most commercially significant dimension is accountability — her shade-range and inclusivity reviews have directly led to public brand reformulation commitments, meaning she has functionally shaped the product development decisions of major beauty brands through her content, making her products and endorsements carry the credibility of someone who holds the industry to a standard rather than someone who promotes within it.
17
Shannon Harris (Shaaanxo) Makeup
Makeup
Net Worth ~$1.5M YouTube ad revenue, brand partnership income from makeup and beauty brands across the New Zealand and international market, and a Shaaanxo creator identity that has maintained a loyal beauty audience across 15+ years of YouTube publishing — an exceptional longevity record in a platform ecosystem that has seen most early-era beauty YouTubers lose relevance through algorithm changes, platform shifts, and trend cycle evolution — whose cult product authority is built on the continuity of her audience relationship rather than any single product launch moment, making her brand partnership recommendations more credible to her specific audience than a newer creator with five times her subscriber count because her audience has been watching her use and test beauty products for long enough to trust that her preferences are genuinely hers.
YouTube ad revenue, brand partnership income from makeup and beauty brands across the New Zealand and international market, and a Shaaanxo creator identity that has maintained a loyal beauty audience across 15+ years of YouTube publishing — an exceptional longevity record in a platform ecosystem that has seen most early-era beauty YouTubers lose relevance through algorithm changes, platform shifts, and trend cycle evolution — whose cult product authority is built on the continuity of her audience relationship rather than any single product launch moment, making her brand partnership recommendations more credible to her specific audience than a newer creator with five times her subscriber count because her audience has been watching her use and test beauty products for long enough to trust that her preferences are genuinely hers.
18
Shayla Makeup
Makeup
Net Worth ~$2M Too Faced x Shayla Sweet Peach Palette collaboration income, brand campaign income across premium and luxury beauty brands, YouTube and Instagram ad and sponsorship income, and a Makeupshayla creator identity whose cult product authority rests on the very specific credibility of a makeup artist who has remained on set and in studio work alongside her platform career — her tutorials are not recreations of techniques she has learned from other creators but demonstrations of skills she has used on professional clients, giving her product recommendations the weight of professional working knowledge rather than consumer enthusiasm, and making her rare product sell-out collaborations — particularly the Too Faced Sweet Peach Palette that became one of the brand's most-requested restocks — believable as genuine artistic expression rather than commercial placement.
Too Faced x Shayla Sweet Peach Palette collaboration income, brand campaign income across premium and luxury beauty brands, YouTube and Instagram ad and sponsorship income, and a Makeupshayla creator identity whose cult product authority rests on the very specific credibility of a makeup artist who has remained on set and in studio work alongside her platform career — her tutorials are not recreations of techniques she has learned from other creators but demonstrations of skills she has used on professional clients, giving her product recommendations the weight of professional working knowledge rather than consumer enthusiasm, and making her rare product sell-out collaborations — particularly the Too Faced Sweet Peach Palette that became one of the brand's most-requested restocks — believable as genuine artistic expression rather than commercial placement.
19
Camila Coelho Makeup & Luxury Beauty
Makeup & Luxury
Net Worth ~$3M L'Oréal Paris global ambassador income, Camila Coelho Collection fashion brand income, brand partnership income across luxury beauty and fashion houses, Forbes Top Creators list recognition, epilepsy advocacy platform income and brand alignment value, and a Camila Coelho cult beauty authority built on an extremely specific positioning intersection — Brazilian-American, luxury-accessible, and openly managing an epilepsy diagnosis that she has used to build a health and self-care dimension to her beauty content that most luxury beauty creators cannot authentically occupy — giving her product content a layer of personal meaning that transforms reviews and endorsements from commercial transactions into genuine expressions of the self-care philosophy that her audience follows her specifically to receive.
L'Oréal Paris global ambassador income, Camila Coelho Collection fashion brand income, brand partnership income across luxury beauty and fashion houses, Forbes Top Creators list recognition, epilepsy advocacy platform income and brand alignment value, and a Camila Coelho cult beauty authority built on an extremely specific positioning intersection — Brazilian-American, luxury-accessible, and openly managing an epilepsy diagnosis that she has used to build a health and self-care dimension to her beauty content that most luxury beauty creators cannot authentically occupy — giving her product content a layer of personal meaning that transforms reviews and endorsements from commercial transactions into genuine expressions of the self-care philosophy that her audience follows her specifically to receive.
20
Meredith Duxbury Makeup
Makeup
Net Worth ~$3M Brand partnership income, TikTok creator fund and sponsorship income from a 17M+ TikTok following that significantly exceeds her YouTube audience size, product collaboration income, and a Meredith Duxbury cult product identity whose commercial signature is the maximum-coverage full-glam application technique she pioneered on TikTok — a heavy foundation layering method whose viral videos generated intense debate about whether full-coverage makeup was going too far, which is precisely the quality that makes a product or technique cult-worthy: the ability to polarise viewers so strongly that even people who disagree with the approach cannot stop watching it, and whose product recommendations specifically for full-coverage and setting products generate above-average affiliate conversion because her audience follows her specifically to find the products capable of achieving the look she demonstrates.
Brand partnership income, TikTok creator fund and sponsorship income from a 17M+ TikTok following that significantly exceeds her YouTube audience size, product collaboration income, and a Meredith Duxbury cult product identity whose commercial signature is the maximum-coverage full-glam application technique she pioneered on TikTok — a heavy foundation layering method whose viral videos generated intense debate about whether full-coverage makeup was going too far, which is precisely the quality that makes a product or technique cult-worthy: the ability to polarise viewers so strongly that even people who disagree with the approach cannot stop watching it, and whose product recommendations specifically for full-coverage and setting products generate above-average affiliate conversion because her audience follows her specifically to find the products capable of achieving the look she demonstrates.
21
Nyma Tang Makeup & Inclusivity
Makeup & Inclusivity
Net Worth ~$2M YouTube ad revenue, brand partnership income from beauty brands seeking deeper shade-range validation, and a Nyma Tang "The Darkest Shade" series income whose cult product authority is the most specific in the beauty creator space — she tests each product exclusively on her very deep complexion, documenting in exact detail which shades, formulas, and products perform for the darkest skin tones and which fail catastrophically, creating the only consistent, reliable, longitudinal product performance database for deep-complexion beauty consumers that exists in creator content form, making each product she endorses in "The Darkest Shade" a genuine cult recommendation for the demographic that beauty brands most frequently underserve and that has the highest unmet demand for exactly the specific product information she has been providing for years.
YouTube ad revenue, brand partnership income from beauty brands seeking deeper shade-range validation, and a Nyma Tang "The Darkest Shade" series income whose cult product authority is the most specific in the beauty creator space — she tests each product exclusively on her very deep complexion, documenting in exact detail which shades, formulas, and products perform for the darkest skin tones and which fail catastrophically, creating the only consistent, reliable, longitudinal product performance database for deep-complexion beauty consumers that exists in creator content form, making each product she endorses in "The Darkest Shade" a genuine cult recommendation for the demographic that beauty brands most frequently underserve and that has the highest unmet demand for exactly the specific product information she has been providing for years.
22
Sophie Hannah Makeup
Makeup
Net Worth ~$500K Brand partnership income from UK and international makeup brands, YouTube tutorial ad revenue, affiliate commission from a 468K UK beauty audience with strong high-street and mid-market product purchase patterns, and a Sophie Hannah Richardson beauty creator identity whose cult product authority within the UK beauty creator market operates on the specific dynamics of the British beauty consumer — a market that is more sceptical of aspirational oversell than the US market, more likely to engage with honest "is this worth the money" framing, and whose purchasing decisions are more frequently driven by peer recommendation than influencer promotion, making Sophie Hannah's candid product assessments more commercially valuable to UK beauty brands seeking genuine audience validation than an equivalent-follower US creator whose market is more accepting of promotional framing.
Brand partnership income from UK and international makeup brands, YouTube tutorial ad revenue, affiliate commission from a 468K UK beauty audience with strong high-street and mid-market product purchase patterns, and a Sophie Hannah Richardson beauty creator identity whose cult product authority within the UK beauty creator market operates on the specific dynamics of the British beauty consumer — a market that is more sceptical of aspirational oversell than the US market, more likely to engage with honest "is this worth the money" framing, and whose purchasing decisions are more frequently driven by peer recommendation than influencer promotion, making Sophie Hannah's candid product assessments more commercially valuable to UK beauty brands seeking genuine audience validation than an equivalent-follower US creator whose market is more accepting of promotional framing.
23
Sadaf Beauty Skincare
Skincare
Net Worth ~$300K Skincare brand partnership income, affiliate commission from a skincare-focused following with above-average product save rates, and a Sadaf Beauty creator identity whose cult product authority operates in the specific niche of Middle Eastern and South Asian skincare content — a demographic whose skincare needs, ingredient sensitivities, and complexion concerns have historically been underrepresented in mainstream Western beauty creator content, whose spend on premium skincare products is among the highest of any demographic segment in the markets she serves, and whose trust is earned through the specific cultural familiarity and community-embedded authenticity that only a creator from within that audience can provide, making her product endorsements carry the persuasive weight of trusted community recommendation rather than generalised influencer promotion.
Skincare brand partnership income, affiliate commission from a skincare-focused following with above-average product save rates, and a Sadaf Beauty creator identity whose cult product authority operates in the specific niche of Middle Eastern and South Asian skincare content — a demographic whose skincare needs, ingredient sensitivities, and complexion concerns have historically been underrepresented in mainstream Western beauty creator content, whose spend on premium skincare products is among the highest of any demographic segment in the markets she serves, and whose trust is earned through the specific cultural familiarity and community-embedded authenticity that only a creator from within that audience can provide, making her product endorsements carry the persuasive weight of trusted community recommendation rather than generalised influencer promotion.
24
Maroua (The Doll Beauty) Skincare
Skincare
Net Worth ~$200K Skincare brand partnership income, affiliate commission from a loyal niche skincare following, and a The Doll Beauty creator identity whose cult product authority is built on the specific combination of detailed ingredient analysis and personal skin journey documentation that produces the highest possible audience trust within a skincare-focused sub-niche — viewers who have followed the same creator's skin progress over months or years treat that creator's product endorsements as evidence-based clinical testimony rather than advertising, because the results of those products are visible in the creator's own documented skin history, making Maroua's recommendations to her 310K dedicated following more commercially persuasive per viewer than a mass-audience skincare account whose audience has no longitudinal reference point against which to evaluate whether the products being promoted actually deliver their claimed results.
Skincare brand partnership income, affiliate commission from a loyal niche skincare following, and a The Doll Beauty creator identity whose cult product authority is built on the specific combination of detailed ingredient analysis and personal skin journey documentation that produces the highest possible audience trust within a skincare-focused sub-niche — viewers who have followed the same creator's skin progress over months or years treat that creator's product endorsements as evidence-based clinical testimony rather than advertising, because the results of those products are visible in the creator's own documented skin history, making Maroua's recommendations to her 310K dedicated following more commercially persuasive per viewer than a mass-audience skincare account whose audience has no longitudinal reference point against which to evaluate whether the products being promoted actually deliver their claimed results.
25
Nichole Anastasia Makeup
Makeup
Net Worth ~$150K Early brand partnership income, affiliate commission from a makeup-focused niche audience, and a Nichole Anastasia creator identity that occupies the entry tier of cult beauty creator status — the phase where the consistency of her makeup technique, the specificity of her product preferences, and the depth of her audience relationship are all still being established, but where the audience who has found her already demonstrates the above-average engagement and product-follow behaviour that distinguishes a future cult beauty creator from a general makeup account, making her brand partnership value not measurable today by follower count alone but by the rate at which her audience converts her product mentions into saves, clicks, and purchases — which is the leading indicator that every creator above her on this list was showing before their follower count reflected their commercial potential.
Early brand partnership income, affiliate commission from a makeup-focused niche audience, and a Nichole Anastasia creator identity that occupies the entry tier of cult beauty creator status — the phase where the consistency of her makeup technique, the specificity of her product preferences, and the depth of her audience relationship are all still being established, but where the audience who has found her already demonstrates the above-average engagement and product-follow behaviour that distinguishes a future cult beauty creator from a general makeup account, making her brand partnership value not measurable today by follower count alone but by the rate at which her audience converts her product mentions into saves, clicks, and purchases — which is the leading indicator that every creator above her on this list was showing before their follower count reflected their commercial potential.
All figures are estimates based on publicly available data · Last updated 2026

25 BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS TAKING OVER THE BEAUTY INDUSTRY IN 2026!

 

 

TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #1. Huda Kattan

 

Huda Kattan is a beauty mogul and the founder of Huda Beauty, a global cosmetics brand that began with her iconic false lashes. With over 56 million Instagram followers, she’s known for her bold looks and Middle Eastern-inspired glam. Huda originally worked as a makeup artist in Dubai before launching her blog and product line. Her cult-favorite Liquid Matte Lipstick has a massive fan base for its staying power and intense color. She’s also a vocal advocate for self-confidence and authenticity in beauty. Her entrepreneurial journey is often highlighted as one of the most successful in the industry.

In 2026, Huda Kattan is partnering with Sephora for a new exclusive makeup collection, expected to see 30% higher sales within the first month due to the global reach of her social platforms.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #2. Nikkie de Jager

 

Nikkie de Jager, better known as NikkieTutorials, is a Dutch beauty YouTuber who rose to fame with her video “The Power of Makeup.” Her glowing skin and expert transformations have earned her collaborations with brands like Too Faced and Ofra. Nikkie came out as transgender in 2020 and has been an advocate for LGBTQ+ visibility in the beauty space. Her cult-favorite is the Too Faced Born This Way Foundation, which she consistently praises for its coverage. With millions of fans across platforms, she continues to dominate both glam tutorials and social impact. Her influence helped redefine beauty content as more inclusive and bold.

In 2026, Nikkie de Jager is launching a collaboration with luxury skincare brand La Mer, which is anticipated to generate a 40% increase in online engagement within the first quarter.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #3. Bretman Rock

 

Bretman Rock is a Filipino-American beauty influencer and content creator based in Hawaii, known for blending makeup with unfiltered comedy. He gained early fame on Vine and YouTube, and quickly grew a loyal fanbase on Instagram. His magnetic personality earned him collaborations with brands like Morphe and Nike. One of his long-time favorites is the Benefit Hoola Bronzer, which he’s used in countless bronzing tutorials. Bretman is also known for challenging gender norms in beauty and fashion. His combination of authenticity and high-glam makes him one of the most beloved beauty personalities online.

For 2026, Bretman Rock has signed a major partnership with Rihanna’s Fenty Beauty for a limited edition collection, projected to double Fenty’s social media traffic and sell out in under 24 hours.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #4. Mikayla Nogueira

 

Mikayla Nogueira is a former beauty consultant turned viral TikTok sensation, known for her intense Boston accent and no-nonsense reviews. She became a breakout star during the pandemic and now boasts over 16 million TikTok followers. Mikayla is known for using a lot of foundation, and her tutorials often showcase dramatic before-and-after results. Her cult-favorite product is the e.l.f. Camo Concealer, which she raved about for its affordability and full coverage. She’s built trust by being brutally honest in her reviews. Mikayla has since launched collaborations with several beauty brands, cementing her role as a TikTok beauty powerhouse.

In 2026, Mikayla Nogueira is releasing her own makeup line in collaboration with a major drugstore chain, with an expected 60% increase in sales due to her TikTok fanbase.

 

@mikaylanogueira @Daus Mendoza THE FIRST LIP KIT IS EVERYTHING 😍😍😍 #dausxglamlite #makeup #beauty #daus ♬ original sound – Mikayla Nogueira

 

 

TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #5. Jeffree Star

 

Jeffree Star is a makeup artist, YouTuber, and cosmetics CEO who helped pioneer the beauty influencer economy. Known for his flamboyant style and high-drama persona, he built a billion-dollar brand off his signature Velour Liquid Lipsticks. With over 15 million subscribers on YouTube, Jeffree’s makeup reviews have been both feared and praised in the industry. His products, especially Skin Frost highlighters and liquid lips, have a cult-like following. Despite controversies, he continues to dominate the luxury indie cosmetics scene. Jeffree’s presence reshaped how beauty brands interact with online creators.

For 2026, Jeffree Star is launching a vegan skincare line, which is predicted to bring in over $15 million in its first quarter based on trends in cruelty-free product demand.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #6. Safiya Nygaard

 

Safiya Nygaard is a beauty YouTuber known for her quirky experiments, like melting together every lipstick at Sephora. She blends science, satire, and style in her videos, creating a niche that appeals to both beauty fans and casual viewers. With over 9 million subscribers, she’s explored everything from haunted makeup to Franken-products. Her favorite cult product is Essence’s advent calendar, featured in several videos for its affordability and surprise factor. Safiya’s background at BuzzFeed helped launch her solo career with a loyal, nerdy-chic audience. Her content is more about curiosity than contour, and it works.

In 2026, Safiya Nygaard is debuting a new beauty series on Netflix, which is expected to increase her subscriber count by 20% and elevate her brand collaborations.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #7. Zoë Sugg (Zoella)

 

Zoë Sugg is one of the original YouTube beauty influencers, rising to fame in the early 2010s with her charming British style. She built an empire with her Zoella Beauty line, book series, and lifestyle content. Though she’s stepped back from YouTube, her legacy in the beauty space remains strong. Her go-to cult product has been the Lush British Rose Bath Bomb, often seen in her relaxing pamper routines. Zoë helped normalize cozy, girly self-care in online content. She’s now a mother and entrepreneur, balancing personal life with creative projects.

For 2026, Zoë Sugg is teaming up with a major British department store to launch a new self-care range, which is expected to see a 30% increase in sales during the holiday season.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #8. Michelle Phan

 

Michelle Phan is widely regarded as the OG beauty YouTuber, who helped shape the platform in its early days. She created ethereal makeup tutorials and introduced a generation to products like Urban Decay and Lancôme. Her cult product is from her own line, EM Cosmetics — especially the lip cushion tints. Michelle took a long break from YouTube but returned with a renewed focus on entrepreneurship and clean beauty. She’s also been a key figure in merging tech with beauty through her involvement in blockchain projects. Michelle’s influence paved the way for today’s beauty creators.

In 2026, Michelle Phan is releasing a clean beauty app, projected to receive 1 million downloads within the first three months due to the growing demand for eco-conscious beauty tech.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #9. Jaclyn Hill

 

Jaclyn Hill is a makeup artist and YouTuber who rose to fame with her in-depth tutorials and iconic collaborations. Her partnership with Morphe launched one of the most talked-about eyeshadow palettes in the beauty community. Her cult-favorite product is the original Jaclyn Hill x Morphe palette, known for its blendability and shade variety. Jaclyn is known for her glam aesthetic and glowing complexion tutorials. Despite navigating public criticism and product drama, she’s built a strong community of loyal followers. She continues to release beauty and lifestyle products under her own brand.

For 2026, Jaclyn Hill is working with major department stores to create an exclusive line of luxury makeup tools, expected to outperform her previous launches by 25%.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #10. Tati Westbrook

 

Tati Westbrook, also known as GlamLifeGuru, is a longtime beauty YouTuber recognized for her in-depth reviews and high production value. Her cult-favorite product is her own Tati Beauty Textured Neutrals Palette, loved for its pigmentation and versatility. She began as a drugstore reviewer and gradually transitioned into full luxury and indie coverage. Tati has been involved in several high-profile controversies but maintains a large and loyal subscriber base. Her calm delivery and professional tone make her reviews feel like expert consultations. She’s also launched a supplement line focused on beauty from within.

In 2026, Tati Westbrook’s skincare line is launching in international markets, with projections showing a 50% increase in global sales due to her global reach.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #11. Aimee Song

Aimee Song is a fashion and beauty influencer who gained early fame through her blog, “Song of Style.” With over 7 million Instagram followers, she often shares glowy makeup looks, skincare routines, and chic outfits. Her cult-favorite product is the Charlotte Tilbury Hollywood Flawless Filter, which she swears by for her signature dewy complexion. Aimee has collaborated with brands like Laura Mercier, Dior, and Summer Fridays. She brings a minimalist but luxe aesthetic to everything she touches. Her influence spans beauty, home decor, and even book publishing.

For 2026, Aimee Song is collaborating with a high-end fragrance brand, expected to see a 40% sales growth in Asia due to her strong international influence.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #12. Amra Olevic Reyes

 

Amra Olevic Reyes, known as Amrezy, is an Instagram beauty icon celebrated for her ultra-glam looks and immaculate brow game. With nearly 6 million followers, she was one of the first influencers to be seen as a muse for brands like Anastasia Beverly Hills. Her cult-favorite product is the Stila Stay All Day Liquid Lipstick, which she’s praised for years. Amrezy helped pioneer the contour-and-highlight aesthetic that swept Instagram. She’s also collaborated on several palettes that sold out instantly. Her loyal fan base loves her unapologetic confidence and style.

In 2026, Amra Olevic Reyes is launching a line of luxury brows products, with early projections suggesting a 20% increase in sales based on influencer-driven demand.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #13. Hyram Yarbro

 

Hyram Yarbro is a skincare specialist who became wildly popular on TikTok for his blunt but kind product recommendations. His content focuses on accessibility and education, particularly for Gen Z audiences. His cult-favorite recommendation is The Ordinary’s Niacinamide 10% + Zinc 1%, which he frequently calls a “game changer” for acne-prone skin. Hyram is known for his “ingredient first” approach and his dislike for fragrance in skincare. He’s also launched his own brand, Selfless by Hyram, in partnership with The Inkey List. His influence has helped shape a cleaner, more informed skincare culture.

In 2026, Hyram Yarbro’s skincare brand is expected to expand globally, with projections for a 35% increase in international sales as skincare continues to dominate across platforms.

 

@hyram How To Protect Yourself & Skin at Protests 🤍 #protests #usa #powertothepeople ♬ original sound – Hyram

 

 

TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #14. Manny Gutierrez (Manny MUA)

 

Manny Gutierrez, known online as Manny MUA, is one of the first male beauty influencers to break into the mainstream. He’s known for glam tutorials, unfiltered reviews, and an inclusive approach to beauty. His cult-favorite product is Jeffree Star’s Skin Frost highlighter, which he used frequently before launching his own brand, Lunar Beauty. Manny was also Maybelline’s first male ambassador. His sense of humor and drama-free content have earned him a devoted fanbase. Today, he continues to innovate through product development and content creation.

In 2026, Manny Gutierrez is releasing a line of gender-neutral cosmetics in partnership with Sephora, expected to create a massive 60% spike in brand engagement across his social channels.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #15. Desi Perkins

 

Desi Perkins is a beauty YouTuber and entrepreneur known for her radiant skin, sharp brows, and effortless tutorials. She’s collaborated with brands like Dose of Colors and launched her own skincare line, Dezi Skin. Her cult-favorite is Rare Beauty’s Liquid Blush, which she uses in her signature natural-glam looks. Desi brings warmth and relatability to her videos, often including family life and behind-the-scenes moments. She’s helped redefine “everyday glam” with a West Coast feel. Her blend of technical skill and easy charm keeps viewers coming back.

For 2026, Desi Perkins is collaborating with a clean beauty brand for a limited-edition skincare line, which is expected to generate over $5 million in sales within the first two months.

 

 

 

TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #16. Jackie Aina

 

Jackie Aina is a beauty influencer and advocate for diversity who’s been instrumental in pushing the industry toward broader shade ranges and representation. Her YouTube videos blend humor, honesty, and deep knowledge of product formulas. Her cult-favorite product is the Anastasia Beverly Hills x Jackie Aina Palette, designed to suit deeper skin tones. Jackie is unapologetically outspoken and often uses her platform to discuss inclusion and brand accountability. She’s collaborated with Too Faced, e.l.f., and launched her own brand, FORVR Mood. Her influence goes beyond beauty—it’s cultural and purposeful.

In 2026, Jackie Aina is releasing a collection of makeup for deeper skin tones with an inclusive new shade range, expected to increase sales by 40% in under six months.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #17. Shaaanxo (Shannon Harris)

 

Shannon Harris, known as Shaaanxo, is a New Zealand-based beauty YouTuber who’s gained a loyal following for her laid-back yet glam tutorials. She’s created her own line, xoBeauty, featuring brushes and lashes beloved by her fans. Her cult-favorite product is the Essence Lash Princess Mascara, a drugstore staple she’s recommended multiple times. Shannon’s videos often include product testing, hauls, and GRWMs with a down-to-earth tone. Her consistency and calm demeanor make her content easy to trust and binge-watch. She’s been on YouTube for over a decade, proving her staying power.

In 2026, Shaaanxo’s brand xoBeauty is launching a new collection of lashes with a strong focus on sustainability, projected to boost brand revenue by 25%.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #18. Shayla

 

Shayla Mitchell, or MakeupShayla, is an Instagram and YouTube creator known for bold, beat-face makeup and fierce confidence. She’s been a key voice for women of color in the beauty space, working with MAC, ColourPop, and Fenty. Her cult-favorite is Fenty Beauty’s Match Stix, especially for contouring. Shayla’s tutorials are both glam and empowering, with a vibe that feels equal parts boss and best friend. She’s walked NYFW runways and appeared in major brand campaigns. Shayla continues to inspire through beauty and beyond.

For 2026, Shayla is starring in a major ad campaign with Fenty Beauty that is expected to increase her follower count by 20% and drive a significant uptick in sales for the brand.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #19. Camila Coelho

 

Camila Coelho is a Brazilian-American influencer and fashion icon who’s carved a niche in luxury beauty. With over 3 million followers, she’s known for her polished looks and flawless skin. Her cult-favorite is the Dior Addict Lip Glow, which she features in nearly all her travel-ready beauty routines. Camila’s content bridges fashion and beauty seamlessly. She’s also launched her own brand, Elaluz, focused on clean, glowing makeup. Her presence is elegant, aspirational, and globally loved.

In 2026, Camila Coelho’s Elaluz brand is expected to launch an exclusive product line for the North American market, projected to double the brand’s revenue in its first quarter.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #20. Meredith Duxbury

 

Meredith Duxbury is a TikTok-famous beauty creator known for using an eye-popping amount of foundation in her routine. She turned that viral gimmick into a full-on career, now working with top fashion houses and makeup brands. Her cult-favorite is Armani’s Luminous Silk Foundation, which she layers for her signature flawless look. Meredith’s style is maximalist and unapologetically extra. She’s now a front-row regular at Fashion Week and a go-to Gen Z face for high-glam looks. Her rise shows how fast beauty fame can happen on social platforms.

In 2026, Meredith Duxbury is collaborating with high-end fashion brands for exclusive beauty collections, expected to see a 50% boost in sales due to her massive TikTok reach.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #21. Nyma Tang

 

Nyma Tang is best known for her “Darkest Shade” YouTube series, where she tests foundation inclusivity for deep skin tones. She’s become a key advocate for representation and transparency in the beauty space. Her cult-favorite product is the MAC x Nyma Tang lipstick, created in collaboration with the brand. Nyma brings elegance, depth, and education to her videos. She’s partnered with Fenty, Pat McGrath, and other major players. Her platform has sparked real change in how brands think about shade range and inclusivity.

For 2026, Nyma Tang is set to release a skincare line for deeper skin tones, with projections showing a 40% increase in demand due to her advocacy for representation.

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #22. Sophie Hannah

 

Sophie Hannah is a UK-based influencer known for her colorful makeup, hair transformations, and high-energy content. Her style is maximalist, playful, and incredibly creative. Her cult-favorite product is Glossier’s Boy Brow, which she uses to balance bold eye looks with clean, full brows. Sophie also creates editorial-inspired reels that blur the line between beauty and art. She’s built a strong presence across TikTok and Instagram. Her vibe is a breath of fresh air in the often overly curated beauty world.

In 2026, Sophie Hannah’s content is expanding into beauty subscription boxes, with her influence expected to grow by 30% based on increasing demand for her creative beauty looks.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #23. Sadaf Beauty

 

Sadaf Beauty is a skincare and beauty influencer known for her calm voice, detailed reviews, and knowledge of Persian beauty traditions. Her content merges ancient wisdom with modern skincare trends. Her cult-favorite is COSRX Snail Mucin Essence, which she praises for its glow-boosting and soothing properties. Sadaf often educates her audience on ingredients and cultural context. She brings depth and grace to every tutorial and recommendation. Her followers appreciate her integrity and softness in a loud space.

For 2026, Sadaf Beauty is launching a Persian beauty skincare line, expected to see a significant 50% increase in sales due to her niche but loyal following.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #24. Maroua

 

Maroua is a Gen Z skincare and beauty influencer with a soft, clean aesthetic and a love for lightweight, glow-enhancing products. Her cult-favorite is the Beauty of Joseon Glow Serum, a K-beauty hit that’s gone viral thanks to her raves. Maroua’s content is filled with calming tones, natural lighting, and educational skincare breakdowns. She connects with her audience through authenticity and simple routines. Her influence is especially strong on TikTok, where she breaks down product effectiveness in relatable ways. She’s quickly becoming a go-to name for minimalist beauty.

In 2026, Maroua is expected to launch an exclusive K-beauty skincare line in Europe, with predictions showing a 25% increase in sales in the first quarter.

 

 

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TOP BEAUTY CREATORS WITH CULT-FAVORITE PRODUCTS #25. Nichole Anastasia

 

Nichole Anastasia is a rising beauty creator known for crisp reels and a focus on brows, lips, and glass skin. She often highlights the Anastasia Beverly Hills Brow Wiz as her holy grail product. Her content is shot with editorial precision, yet she keeps it approachable with mini reviews and skincare tips. Nichole’s following is rapidly growing thanks to her focus on quality over quantity. Her work blends clean beauty with a bit of glam, making her stand out in a saturated field. She’s one to watch in 2025 as brands lean into niche voices with style.

For 2026, Nichole Anastasia is expanding into luxury beauty partnerships, with projections showing a 40% growth in brand partnerships due to her rapidly growing and engaged audience.

 

 

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CONCLUSION

 

These 25 beauty creators have done more than just influence trends—they’ve shaped the way people discover and connect with products. Their honest reviews, signature routines, and viral techniques have made once-overlooked items sell out in days. From TikTok tutorials to in-depth YouTube demos, they’ve built loyal communities that trust their judgment and follow their recommendations. What’s remarkable is how personal their influence feels; fans often remember the first time they tried a product because of one of these creators.

Their voices matter not just to consumers, but to brands looking to stay relevant in a crowded market. In 2026, cult-favorite products aren’t born in boardrooms—they’re born in bedrooms, bathrooms, and camera-ready setups of influencers who know their audience inside out. These creators don’t just sell beauty—they live it, critique it, and elevate it. As trends continue to evolve, the power of individual creators will only grow stronger. Whether you’re a skincare minimalist or a full-glam loyalist, there’s someone on this list who’s already influenced your shelf. And chances are, they’ve made you love that one product you now can’t live without. In 2026, expect these creators to push the boundaries even further, dominating the beauty industry with new collaborations and game-changing releases.

 

Sources:

    1. https://www.businessinsider.com/huda-kattan-net-worth-2026-1

    2. https://www.forbes.com/profile/nikkie-de-jager/

    3. https://www.celebritynetworth.com/richest-celebrities/bretman-rock-net-worth/

    4. https://www.tiktok.com/@mikaylanogueira/about

    5. https://www.forbes.com/profile/jeffree-star/

    6. https://www.bustle.com/safiya-nygaard-youtube-success

    7. https://www.wellandgood.com/zoella-net-worth/

    8. https://www.washingtonpost.com/lifestyle/2026/02/18/michelle-phan-influencer-business/

    9. https://www.cosmopolitan.com/jaclyn-hill-net-worth/

    10. https://www.thecut.com/2026/02/tati-westbrook-net-worth-fame.html

    11. https://www.rollingstone.com/desi-perkins-partnerships-beauty-line/

    12. https://www.independent.co.uk/jackie-aina-makeup-success-2026

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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