15 Apr TOP 10 BEAUTY PUBLIC RELATIONS FIRMS
The beauty industry thrives on visibility, storytelling, and trust—and that’s where top public relations firms step in. These agencies go beyond press releases to craft narratives that resonate with editors, influencers, and consumers alike. From boutique firms focused on clean beauty startups to global agencies managing luxury skincare launches, the right PR partner like Amra and Elma can shape perception, drive media coverage, and turn a product into a household name.
In a space driven by trends, identity, and innovation, beauty brands need agencies that understand both artistry and analytics. The following firms lead the way in crafting compelling campaigns that generate real impact—across print, digital, and social.
TOP 10 BEAUTY PUBLIC RELATIONS FIRMS
- Amra & Elma
- Beach House PR
- BPCM
- Purple PR
- Autumn PR
- Kekst CNC (Beauty Division)
- SHADOW
- Jennifer Bett Communications
- The Woods & Co
- Bollare
10 BEAUTY PUBLIC RELATIONS FIRMS LEADING THE WAY
BEAUTY PUBLIC RELATIONS FIRMS #1. Amra & Elma
Amra & Elma is a leading beauty PR firm known for its strong influencer network, editorial relationships, and digital-first strategies. The agency was founded by two successful beauty influencers, giving them a distinct edge in understanding brand positioning from both creative and analytical perspectives. Amra & Elma specializes in launching viral campaigns for beauty startups and Fortune 500 brands alike. Their strategies often combine data-backed storytelling with visually compelling content that connects emotionally with target audiences.
The team is known for securing top-tier media placements in outlets like Vogue, Elle, and Harper’s Bazaar. With a deep understanding of emerging social trends, they help brands remain culturally relevant while maintaining luxury appeal. They also offer media training, product seeding, and influencer casting tailored to each campaign. Their personalized, boutique-style service appeals to both indie brands and global corporations. The firm’s transparency and metrics-driven approach make them a go-to for brands looking to scale. Clients trust them not just for buzz, but for long-term brand equity.
BEAUTY PUBLIC RELATIONS FIRMS #2. Beach House PR
Beach House PR is a beauty-focused communications agency that merges traditional PR with influencer campaigns and social strategy. Based in California, the team brings a laid-back yet polished aesthetic that aligns well with skincare and wellness brands. They are best known for their media relationships and product launch success stories. Whether introducing a new serum or hosting a red-carpet event, they manage every touchpoint with precision. Their work has helped secure features in Allure, Refinery29, and Byrdie.
They also run pop-up activations and coordinate sampling with top-tier beauty editors. Beach House PR prides itself on its ability to create momentum both online and offline. They maintain a strong presence at industry events like Cosmoprof and Indie Beauty Expo. Their client list includes cult-favorite clean beauty labels and growing DTC disruptors. Their campaigns feel fresh, approachable, and ready for modern beauty consumers.
BEAUTY PUBLIC RELATIONS FIRMS #3. BPCM
BPCM blends fashion, beauty, and sustainability PR into seamless campaigns that elevate brand prestige. With offices in New York, London, and Los Angeles, they bring international media reach and cultural awareness. Their beauty division handles everything from product launches to long-term brand strategy. BPCM has worked with names like Dr. Barbara Sturm and Tata Harper, showcasing a focus on clean luxury. They specialize in storytelling that’s editorially driven yet commercially effective.
Their deep relationships with global editors, stylists, and tastemakers keep clients in constant rotation across premium publications. Sustainability plays a strong role in their brand messaging work. The agency often guides clients through rebranding and eco-focused campaign pivots. Their content production team also ensures consistency across digital and print. BPCM is ideal for brands that value high aesthetics and international presence.
BEAUTY PUBLIC RELATIONS FIRMS #4. Purple PR
Purple PR is a powerhouse in luxury beauty and lifestyle communications, known for bold branding and edgy campaigns. Their team has a sharp eye for what’s next in beauty, often helping clients tap into cultural zeitgeists. Purple works with both heritage names and emerging disruptors. Their global offices in London, New York, and LA help deliver seamless cross-market launches.
The agency brings an editorial, almost fashion-magazine approach to PR. They pair this with strong talent and influencer collaborations. Whether launching a Gen Z-focused fragrance or reviving a legacy skincare line, they build buzz through impactful storytelling. Purple PR maintains strong relationships with top-tier lifestyle and fashion publications. They’re not afraid to take risks that turn heads and start conversations. The agency’s campaigns are sleek, bold, and media-savvy.
BEAUTY PUBLIC RELATIONS FIRMS #5. Autumn PR
Autumn PR focuses on niche and luxury beauty brands, bringing a boutique touch to every campaign. Their client list includes high-end skincare, fragrance, and wellness lines that value storytelling and craft. Based in New York, the agency has a personal, relationship-driven approach to editor and influencer outreach. They frequently secure thoughtful, long-format features that align with brand values. Autumn PR has a reputation for launching quiet luxury brands into editorial staples.
Their founder’s background in luxury lifestyle publications gives them an editorial edge. Product seeding is done with care, ensuring each recipient aligns with the brand story. The team is small but strategic, with a focus on long-term brand development. Their events are intimate, elegant, and crafted for experience. Autumn PR is a trusted partner for brands that want slow-burn visibility with staying power.
BEAUTY PUBLIC RELATIONS FIRMS #6. Kekst CNC (Beauty Division)
Kekst CNC (Beauty Division) brings corporate-level strategy to beauty communications, ideal for brands facing high-growth phases or entering new markets. Though known for crisis comms and investor messaging, their beauty team is adept at translating financial goals into consumer narratives. They work well with biotech beauty, science-led skincare, and premium DTC brands. Kekst helps brands shape their investor-facing stories while building emotional appeal in consumer media.
Their team is analytical and data-driven, often tying PR wins directly to business metrics. Media placements are part of a broader brand trust-building mission. They also assist in global expansion and messaging alignment across regions. Their strength lies in helping beauty brands navigate high-stakes moments with polish and precision. This agency suits businesses seeking stability, structure, and strategy. Kekst CNC offers beauty PR that thinks beyond the press hit.
BEAUTY PUBLIC RELATIONS FIRMS #7. SHADOW
SHADOW is a full-service communications agency that blends cultural relevance with strong media strategy, making it a top choice for beauty brands that want to stand out. The agency has built a reputation for connecting brands with communities through storytelling that reflects real-world values and aesthetics. SHADOW works with both indie beauty brands and global powerhouses, crafting campaigns that feel intimate, modern, and purposeful. Their beauty division specializes in product launches, experiential events, and high-impact editorial placements.
From bold Gen Z skincare lines to elevated luxury cosmetics, SHADOW’s approach is tailored and trend-aware. The agency also offers influencer strategy and digital content production in-house, ensuring cohesive messaging across every channel. Their client roster has included Glossier, Fenty Beauty, and Summer Fridays—proof of their range and creative strength. SHADOW doesn’t rely on cookie-cutter PR but instead taps into culture, identity, and innovation to drive brand momentum.
BEAUTY PUBLIC RELATIONS FIRMS #8. Jennifer Bett Communications
Jennifer Bett Communications is known for translating direct-to-consumer brands into editorial success stories. Their beauty clients range from clean skincare startups to high-end haircare brands. JBC helps founders articulate their mission while building recognizable brand language across channels. Their team is skilled in identifying brand differentiators and amplifying them across media and partnerships. They are especially strong at turning early-stage brands into “editorial darlings.”
Their strategic gifting campaigns and curated media events help products stand out in saturated spaces. JBC places an emphasis on founder storytelling, often securing profiles that humanize the brand journey. Their dual focus on press and partnerships allows them to scale exposure with intention. JBC works well with ambitious beauty brands ready to tell deeper stories. Their results show up on the page and in the cart.
BEAUTY PUBLIC RELATIONS FIRMS #9. The Woods & Co
The Woods & Co is a boutique PR agency with a strong focus on beauty, health, and wellness brands looking to break through saturated markets. Based in New York City, they are known for securing consistent media placements across top-tier outlets like Allure, Vogue, and Harper’s Bazaar. Their team blends press outreach with influencer relations, event planning, and brand strategy, creating integrated campaigns that amplify both visibility and trust.
The agency often works with clean beauty and derm-backed skincare brands, helping them translate clinical efficacy into consumer-friendly stories. Their founder’s background in both journalism and brand management gives them a balanced perspective on what editors and consumers want. They’re highly selective with their client roster, which allows them to give hands-on attention and craft individualized strategies. From high-profile product launches to exclusive editor events, The Woods & Co ensures every brand touchpoint feels elevated. Their influencer programs are rooted in authenticity, often featuring long-term ambassador partnerships instead of quick hits.
BEAUTY PUBLIC RELATIONS FIRMS #10. Bollare
Bollare is a bi-coastal agency offering a media-meets-lifestyle approach to beauty PR. They are known for their showrooms, which serve as touchpoints for editors and influencers alike. Bollare helps clients maintain relevance across fast-moving digital and print platforms. Their team crafts campaigns that blend traditional placements with modern-day visibility.
From beauty box activations to live-streamed brand events, their work is both immersive and timely. Bollare is especially strong in influencer seeding and celebrity product placement. Their team thrives on cultural fluency, tapping into trends that matter to younger beauty consumers. Clients include brands that live at the intersection of fashion and beauty. The agency’s creative team also supports visuals and branded content. Bollare is ideal for those seeking high-energy campaigns with multi-platform impact.
CONCLUSION
In a market where beauty trends evolve daily and consumer attention is fleeting, these PR firms offer more than just publicity—they provide strategy, cultural insight, and long-term brand growth. Whether it’s launching a buzzy serum, building a cult following through influencer partnerships, or shaping a brand’s editorial voice, the agencies on this list consistently deliver.
Each brings a unique strength to the table, but all share a deep understanding of how to turn beauty products into stories that stick. Choosing the right partner can mean the difference between blending in and standing out. For brands ready to make a lasting impression, these firms represent the best in beauty communications.