03 Apr BEST REAL ESTATE MARKETING STATISTICS 2025
Real estate marketing is evolving rapidly, with technology, buyer expectations, and industry practices reshaping how agents attract, engage, and convert clients. Amra and Elma—renowned for their expertise in trend forecasting and digital strategy—compiled the top 20 most insightful and actionable real estate marketing statistics for 2025 to help agents and marketers stay competitive.
These numbers reveal not only what’s working now but also what’s gaining momentum. From SEO and video marketing to AI-driven personalization and social media dominance, each stat offers a clear takeaway and future outlook. Amra and Elma has approached this data not just as marketers, but as visionaries who understand how branding, buyer psychology, and digital touchpoints intersect.
This collection serves as both a benchmark and a roadmap for professionals ready to adapt and lead in a changing real estate landscape. Whether you’re optimizing listings or overhauling your strategy, these insights will keep your efforts aligned with the market’s next moves.
BEST REAL ESTATE MARKETING STATISTICS 2025 (Editor’s Choice)
Here are 20 key real estate marketing statistics, encompassing general trends and projections for 2025, along with their relevant sources:
1. Online Home Searches: 96% of home buyers initiate their home search online.
2. Impact of Video Listings: Listings that incorporate video content receive 403% more inquiries compared to those without.
3. Email Marketing Effectiveness: Email marketing campaigns have a 40% higher conversion rate than social media efforts in real estate.
4. 3D Virtual Tours Engagement: Properties featuring 3D virtual tours garner 87% more views than those without.
5. SEO Contribution: Search Engine Optimization (SEO) accounts for 53% of website traffic for real estate agents.
6. Professional Photography Advantage: Homes with professional photos sell 32% faster than those with standard images.
7. Social Media Influence: 71% of buyers are more likely to choose agents with a strong social media presence.
8. Digital Marketing Investment: In 2024, 54.2% of real estate agents’ marketing budgets were allocated to digital marketing, with an expected increase to 58.6% in 2025.
9. Mobile Device Usage: 50% of home buyers utilize mobile devices during their property search.
10. Virtual Staging Impact: Virtually staged listings sell 75% faster than those without virtual staging.
11. Single Property Websites: Utilizing single property websites can increase attention and traffic by up to 55%.
12. Internet Lead Conversion Rates: Real estate internet lead conversion rates range from 1% to 3.5%, with email leads converting at 3.5% and paid search leads at 2%.
13. Social Media Usage Among Agents: 63% of real estate agents use social media to advertise listings, and 57% use it daily for marketing their businesses.
14. Video Content Preference: 73% of homeowners prefer working with agents who use videos for marketing, and 85% of sellers expect a real estate video as part of their home’s marketing efforts.
15. Millennial Home Buyers: Millennials represent the largest share of home buyers at 38%, with 70% being younger millennials.
16. First-Time Home Buyers: First-time home buyers made up 26% of all buyers in 2022, down from 34% in 2021.
17. Global Real Estate Market Projection: The global real estate market is projected to reach $637.80 trillion by 2024.
18. Rental Vacancy Rate: As of Q4 2024, the rental vacancy rate was 6.9%.
19. Home Sales Forecast: Projected home sales for 2023 forecast a 6.8% decrease compared to 2022.
20. Buyer Communication Preference: 58% of buyers prefer to communicate with their agent via text messages.
These statistics highlight the evolving landscape of real estate marketing, emphasizing the increasing importance of digital strategies, technological integration, and understanding buyer behaviors to effectively navigate the market in 2025
BEST REAL ESTATE MARKETING STATISTICS 2025 and Future Implications
BEST REAL ESTATE MARKETING STATISTICS 2025 #1: 96% of Buyers Start Their Home Search Online
With 96% of home buyers starting their property search online, the digital landscape remains the most dominant arena for real estate marketing. This trend is likely to deepen in 2025 as younger, tech-savvy buyers enter the market. Agents who lack a strong digital presence risk missing out on a massive share of potential clients. Investing in well-optimized websites, responsive design, and educational content tailored to searchers is becoming less optional and more necessary.
As AI tools improve search relevance, agents will need to produce not only keyword-rich content but also content that addresses buyer intent. The implication is clear: real estate success increasingly depends on being found online before a buyer ever contacts an agent. Marketing efforts should begin long before a listing goes live.
BEST REAL ESTATE MARKETING STATISTICS 2025 #2: Video Listings Drive 403% More Inquiries
Listings that feature video content generate 403% more inquiries than those without, signaling a major shift in how buyers engage with property listings. As platforms like YouTube, TikTok, and Instagram Reels gain ground, the demand for short, engaging video tours is expected to grow. Agents who embrace video walk-throughs, drone footage, and neighborhood highlight reels will stand out more in crowded digital spaces.
In 2025, buyers are likely to expect a more immersive, cinematic experience before scheduling a viewing. This will put pressure on agents and agencies to invest in quality videography and editing tools. It also opens up space for new service providers that cater to real estate-specific video production. Moving forward, properties without video may be perceived as lower quality or less legitimate.
BEST REAL ESTATE MARKETING STATISTICS 2025 #3: Email Marketing Converts 40% Better Than Social
Email marketing outperforms social media by 40% in conversion rates, proving that direct communication still holds strong. In 2025, this gap may widen further as inbox targeting becomes more sophisticated with AI personalization. Agents who build segmented email lists based on buyer behavior and property preferences can nurture leads more effectively.
Automated email journeys triggered by actions—like clicking on a listing or attending an open house—can drive timely conversions. Email remains a low-cost, high-reach channel compared to paid social ads that often fluctuate in effectiveness. In an increasingly crowded digital space, the intimacy and control of email will be an agent’s secret weapon. Expect newsletters, deal alerts, and virtual tour updates to become more integral to the buying journey.
BEST REAL ESTATE MARKETING STATISTICS 2025 #4: 3D Tours Increase Listing Views by 87%
Properties with 3D virtual tours receive 87% more views, revealing just how much interactivity matters in today’s listings. Buyers want to explore homes at their own pace, from any device, without waiting for an in-person appointment. In 2025, we’ll likely see 3D tours become standard rather than premium. Real estate platforms are beginning to prioritize interactive listings in search algorithms, giving those with 3D content a clear visibility boost.
This trend will benefit agents who are early adopters of Matterport-style technology and platforms that support immersive experiences. Clients are increasingly valuing convenience and transparency over traditional face-to-face viewing. Virtual tours not only attract more eyes but also reduce time spent on unqualified leads.
BEST REAL ESTATE MARKETING STATISTICS 2025 #5: SEO Drives 53% of Real Estate Website Traffic
SEO accounts for 53% of real estate website traffic, confirming that organic visibility is central to digital marketing success. As voice search, mobile browsing, and local queries grow in 2025, SEO strategies will need to adapt. Agents can no longer rely solely on branded terms—they must also optimize for long-tail and neighborhood-specific searches.
Google’s algorithm updates will likely favor hyperlocal content, schema markup, and page speed, requiring marketers to get technical. The ROI on SEO continues to rise as paid ad costs climb. Content that answers buyer questions, showcases market knowledge, and loads quickly will be rewarded. Those who treat SEO as an afterthought will lose ground to competitors who build authority over time.
BEST REAL ESTATE MARKETING STATISTICS 2025 #6: Professional Photos Help Homes Sell 32% Faster
Homes marketed with professional photography sell 32% faster, highlighting the critical role of visuals in property perception. High-quality images give buyers confidence in the legitimacy and condition of the listing. In 2025, expect mobile-optimized, high-resolution images to become non-negotiable. With most searches occurring on smartphones, photos need to load quickly and clearly on small screens.
Professional editing, virtual staging, and twilight photography will further enhance visual appeal. As the online experience replaces physical walkthroughs for early-stage browsing, compelling imagery becomes the agent’s first impression. Properties with poorly lit or outdated photos will be instantly overlooked, regardless of price or location.
BEST REAL ESTATE MARKETING STATISTICS 2025 #7: 71% of Buyers Prefer Agents with Social Media Presence
71% of buyers say they’re more inclined to work with agents who maintain a strong social media presence. Platforms like Instagram, TikTok, and Facebook aren’t just for branding—they’ve become essential channels for lead generation. In 2025, short-form video, behind-the-scenes content, and real-time listing updates will be key engagement tools.
Authenticity matters; agents who show personality and expertise through content can humanize the sales process. Social media isn’t just about going viral—it’s about staying top-of-mind with your local audience. Expect more agents to outsource content creation or collaborate with influencers in the housing space. Those who treat social platforms as serious business tools will see the biggest gains.
BEST REAL ESTATE MARKETING STATISTICS 2025 #8: 58.6% of Marketing Budgets Now Go to Digital
In 2024, over 54% of marketing budgets in real estate went to digital channels—and this number is expected to hit 58.6% in 2025. Traditional methods like print ads and signage continue to lose ground to online platforms that offer better targeting and analytics. As competition intensifies, agents are allocating more resources to digital ads, content creation, and website optimization.
This shift will likely lead to more innovation in automation, AI-driven tools, and analytics dashboards. Agencies that don’t adapt their budgets accordingly risk being drowned out by better-equipped competitors. Future success will hinge on how well marketers can quantify ROI and scale what works. Digital spending isn’t just increasing—it’s becoming the default strategy.
BEST REAL ESTATE MARKETING STATISTICS 2025 #9: 50% of Buyers Browse Listings on Mobile Devices
Half of all home buyers use mobile devices to browse listings, a number that continues to grow as mobile-first becomes the norm. In 2025, the mobile user experience will be central to real estate marketing strategy. Agents must ensure their websites are mobile-optimized, fast-loading, and touch-friendly. Listings that lag or display poorly on phones will be quickly abandoned.
Progressive web apps, mobile-first design, and integrated messaging tools will become vital features. Google continues to prioritize mobile usability in its ranking algorithm, giving optimized sites a competitive edge. Ultimately, mobile accessibility will make or break a buyer’s first impression.
BEST REAL ESTATE MARKETING STATISTICS 2025 #10: Virtually Staged Listings Sell 75% Faster
Virtually staged listings sell 75% faster, showing the strong emotional response buyers have to well-presented spaces. As more people shop for homes online, staging becomes more about digital perception than physical decor. In 2025, virtual staging tools will be smarter, faster, and cheaper to implement. This makes them ideal for agents marketing vacant or outdated homes.
Buyers are increasingly visual, and empty rooms struggle to convey scale and purpose. Virtual design helps potential homeowners picture their future lifestyle, creating an emotional hook. Expect the line between interior design and real estate marketing to blur even more in coming years.
BEST REAL ESTATE MARKETING STATISTICS 2025 #11: Single Property Websites Boost Traffic by 55%
Using single-property websites can increase traffic and attention by 55%, offering a focused platform to tell a property’s full story. In 2025, these micro-sites are expected to become common among agents targeting high-value listings. A standalone website gives the listing more SEO weight and design flexibility than a page on a larger portal.
It also allows agents to embed videos, testimonials, floor plans, and contact forms—all in one branded space. As buyers demand more immersive experiences, these personalized websites can build trust and urgency. Agents can also use them in ad campaigns, directing traffic to a dedicated destination. Expect top agents to use this as a branding tool and lead funnel simultaneously.
BEST REAL ESTATE MARKETING STATISTICS 2025 #12: Online Leads Convert at Up to 3.5%
Internet lead conversion rates for real estate hover between 1% and 3.5%, depending on the channel. In 2025, expect the top-performing lead sources—like email and retargeted ads—to gain even more traction. As AI and CRM systems mature, agents will be able to respond more quickly and personally to online inquiries.
The low average conversion rate also signals a need for better lead qualification and nurturing sequences. Agents who track engagement metrics will identify which leads are ready to buy and which need more time. Conversion-focused marketing tools like chatbots, behavioral scoring, and drip campaigns will help boost these numbers. The future is not just about more leads but better-managed ones.
BEST REAL ESTATE MARKETING STATISTICS 2025 #13: 63% of Agents Use Social Media for Listings
63% of agents use social media to promote listings, and 57% post daily to market their business. In 2025, this consistent effort will differentiate top agents from those treating social media as an afterthought. Posting frequency and content diversity—such as testimonials, live Q&A sessions, and market updates—will be key.
Platforms reward consistency and engagement, so agents must treat their channels like digital storefronts. Social media schedulers and analytics tools will become everyday essentials for real estate professionals. As more buyers start their home search on social platforms, strong visibility there will be as important as appearing on MLS. Agents who embrace content as currency will build stronger pipelines.
BEST REAL ESTATE MARKETING STATISTICS 2025 #14: 85% of Sellers Expect Video Marketing
73% of homeowners prefer working with agents who use video, and 85% of sellers expect video to be part of a listing’s marketing plan. These numbers are projected to climb further in 2025 as consumer expectations evolve. Property walkthroughs, drone flyovers, and even lifestyle-focused videos will dominate agent toolkits.
Video builds trust, communicates value quickly, and performs well across nearly every social channel. Sellers looking to maximize visibility will prioritize agents offering professional video packages. Meanwhile, buyers increasingly equate video content with transparency and legitimacy. Agents not using video risk being perceived as outdated or unprepared.
BEST REAL ESTATE MARKETING STATISTICS 2025 #15: Millennials Drive 38% of Home Purchases
Millennials account for 38% of homebuyers, with 70% of them being younger millennials—a trend that’s reshaping how agents market properties. This group prioritizes digital-first experiences, responsive communication, and authenticity. In 2025, expect marketing to lean even further into social content, mobile design, and influencer partnerships.
Agents who align their tone and visuals with millennial tastes will capture more mindshare. Millennial buyers are also more likely to use third-party apps and conduct deep research before engaging an agent. Listings, therefore, need to be highly detailed and mobile-friendly. Capturing this demographic means understanding their digital language.
BEST REAL ESTATE MARKETING STATISTICS 2025 #16: First-Time Buyers Still Matter Despite Market Dip
First-time home buyers represented 26% of all buyers in 2022, down from 34% the previous year, but this segment remains pivotal. In 2025, affordability challenges and student debt will continue to shape their purchasing behavior. Agents should focus on educational content, loan assistance resources, and simplified processes to support this group.
First-time buyers often require more hand-holding but offer long-term referral and loyalty potential. Marketing efforts should highlight ease, clarity, and financial transparency. Interactive tools like mortgage calculators, webinars, and buyer guides will resonate strongly. Agents who meet first-time buyers where they are—digitally and emotionally—will win more trust.
BEST REAL ESTATE MARKETING STATISTICS 2025 #17: Real Estate Market to Reach $637.80 Trillion
The global real estate market is projected to reach $637.80 trillion by 2024, illustrating vast potential for agents with global reach. Cross-border interest in luxury, vacation, and investment properties continues to grow. In 2025, international marketing tools like multilingual listings, virtual tours with translations, and global syndication will become more prominent.
Agents can’t rely solely on local exposure; tapping into international buyer pools opens new revenue channels. This requires cultural awareness, 24/7 digital access, and robust CRM systems to manage distant leads. Platforms like Juwai and ListGlobally will see increased usage. The global scope of marketing is no longer optional—it’s a competitive edge.
BEST REAL ESTATE MARKETING STATISTICS 2025 #18: Rental Listings Must Stand Out in 6.9% Vacancy Market
The rental vacancy rate sat at 6.9% in late 2024, reflecting a strong but competitive rental market. For agents and property managers, this means sharper marketing tactics to attract quality tenants quickly. In 2025, expect listings to feature more video walk-throughs, neighborhood insights, and transparent leasing details.
Digital tools that allow virtual leasing and online applications will continue to grow in popularity. Agents must also build reputation through reviews and responsive communication. Differentiating a rental requires showcasing lifestyle, not just features. In this environment, every day a unit sits vacant is lost revenue.
BEST REAL ESTATE MARKETING STATISTICS 2025 #19: 6.8% Drop in Sales Demands Smarter Marketing
A projected 6.8% drop in home sales in 2023 highlights market volatility that will likely continue into 2025. This makes effective marketing even more critical, especially in softening markets. Agents will need to refine their messaging, sharpen targeting, and diversify channels. High-touch tactics like personalized outreach and follow-up matter more when buyers are hesitant.
Creative strategies—like rent-to-own, seller incentives, or joint webinars—can help break through buyer resistance. Understanding local dynamics and adjusting marketing language will also be key. The down market rewards those who stay agile and data-driven.
BEST REAL ESTATE MARKETING STATISTICS 2025 #20: 58% of Buyers Prefer Text Messaging from Agents
58% of buyers prefer texting as their primary communication method with agents, a preference that will only grow in 2025. Speed, convenience, and informality drive this trend. Agents need CRM platforms that support automated texting, quick replies, and segmentation by buyer status.
Delayed responses may lead to lost deals, especially with younger buyers who expect instant interaction. Text updates about new listings, showings, and follow-ups build trust and keep deals moving. Voice calls and emails are still useful, but texting now sits at the center of real-time engagement. Agents who adapt to this communication shift will outperform those clinging to slower methods.
Staying Competitive in a Digital-First Real Estate Market
As the real estate landscape becomes more data-driven and digitally focused, agents must rethink traditional tactics and lean into the platforms and tools that buyers actually use. The 2025 statistics curated by Amra and Elma make it clear: from mobile-first design and personalized email marketing to video-first content and AI-enhanced SEO, innovation is no longer optional. Those who embrace these shifts will connect faster, build trust sooner, and convert more effectively.
Meanwhile, agents who remain passive risk falling behind as expectations rise and attention spans shrink. Success in 2025 isn’t just about having listings—it’s about knowing how to market them where it matters most. With these insights in hand, real estate professionals are better equipped to lead with clarity, creativity, and measurable impact.
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