19 May BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025
Buy Now, Pay Later (BNPL) has rapidly transformed from a fringe payment method into a mainstream financing option used by millions. With rising inflation and consumer distrust in credit cards, more people are turning to BNPL for short-term, interest-free flexibility. What once was a niche service promoted by a few fintech startups is now a standard checkout feature across major eCommerce platforms. The appeal is clear: split payments, no interest (if paid on time), and quick approval, all integrated into the online shopping journey. Younger generations, especially Gen Z and millennials, are driving this surge, viewing BNPL as a smarter way to manage cash flow.
Meanwhile, retailers are embracing BNPL to increase conversions, boost order value, and meet evolving shopper expectations. Financial institutions and regulators are paying closer attention, as the line between lending and convenience blurs. The following statistics that Amra and Elma gathered provide a detailed snapshot of BNPL’s explosive growth, usage patterns, and what to expect in 2025 and beyond.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 (Editor’s Choice)
Here are the Top 10 Buy Now, Pay Later (BNPL) Adoption Statistics over time and for 2025, based on the most recent data:
1. BNPL Users in the U.S. Will Reach 95 Million by 2025
The number of BNPL users in the United States is projected to grow to 95 million by 2025, nearly double the figure from 2021. This spike is driven by increased integration with eCommerce platforms and growing consumer demand for flexible payments.
2. Global BNPL Market Size Projected to Hit $565 Billion by 2026
The global BNPL market was valued at approximately $141 billion in 2021, with forecasts expecting it to grow to $565 billion by 2026. This growth reflects widespread merchant adoption and consumer normalization of split payments.
3. 60% of Gen Z Have Used BNPL at Least Once
As of 2024, 60% of Gen Z shoppers have used a BNPL service, making them the most active generational group. Their preference is shaped by digital-first habits and budget-conscious shopping.
4. 44% of U.S. Shoppers Have Tried BNPL
Almost half of U.S. online shoppers have now used a BNPL service. This includes platforms like Klarna, Afterpay, and Affirm, with adoption highest among millennials and Gen Z.
5. BNPL Payments Account for 5.3% of U.S. eCommerce Transactions
By early 2025, BNPL accounts for 5.3% of total U.S. eCommerce payment volume, with this share expected to keep rising as merchants promote it to increase cart conversions.
6. BNPL Usage Grew 43% in 2023 Alone
In 2023, BNPL transactions grew by 43% year-over-year, largely due to inflation and rising credit card interest rates. Consumers sought BNPL as a no-interest alternative.
7. 74% of BNPL Users Are Between Ages 18–44
A combined 74% of all BNPL users fall within the 18 to 44 age bracket. Younger consumers favor BNPL over credit cards, especially for online fashion, beauty, and tech.
8. Average BNPL Order Value Increased by 18% in 2024
Retailers offering BNPL saw an 18% increase in average order value in 2024. Consumers are more likely to commit to larger purchases if they can split payments.
9. 35% of BNPL Users Have Missed a Payment
Despite its popularity, 35% of users admit to missing at least one BNPL payment, raising concerns about long-term debt accumulation and lack of regulation.
10. BNPL Is Offered by Over 85% of Major U.S. Retailers
As of 2025, more than 85% of leading U.S. online retailers provide a BNPL option at checkout. This includes brands in fashion, electronics, homeware, and travel.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 and Future Implications
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #1. U.S. BNPL Users to Reach 95 Million by 2025
The number of U.S. consumers using Buy Now, Pay Later (BNPL) services is projected to reach 95 million by 2025. This growth highlights how deeply embedded BNPL has become in American online shopping behavior. Consumers are increasingly choosing flexible payment options over traditional credit cards, especially as inflation pressures budgets. Younger shoppers in particular are favoring BNPL due to its user-friendly interfaces and short-term, interest-free benefits.
Retailers who don’t offer BNPL may soon lose competitive ground. As adoption increases, regulation will likely follow to address concerns around consumer debt and transparency. The coming years could also see BNPL expanding into new sectors beyond retail, such as healthcare and travel.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #2. Global BNPL Market Size Projected to Hit $565 Billion by 2026
Globally, the BNPL market is expected to surpass $565 billion in transaction volume by 2026. This rapid expansion is being fueled by consumer demand for alternative credit and by the entry of large financial institutions and fintech players. BNPL is no longer viewed as a niche payment method—it’s becoming a core part of the global eCommerce experience.
Brands in emerging markets are integrating BNPL to serve unbanked or underbanked populations. Investors are also taking note, leading to increased competition among providers and more innovation in how installment plans are structured. As global eCommerce accelerates, BNPL may become the default payment method for younger consumers. Its scale will likely push governments and regulators worldwide to standardize consumer protection rules.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #3. 60% of Gen Z Have Used BNPL at Least Once
Gen Z’s rapid adoption of BNPL—at 60%—underscores a major generational divide in how people approach spending. This group is less likely to hold traditional credit cards and instead leans on digital-first options that offer transparency and low commitment. Their embrace of BNPL is reshaping how brands build checkout flows, particularly in fashion, beauty, and tech sectors. Gen Z’s loyalty tends to skew toward brands that offer ease, flexibility, and mobile optimization.
As they age into higher purchasing power, their preference for BNPL could drive mainstream banking to rethink credit offerings. Marketers will need to align payment options with Gen Z values like financial wellness and choice. This shift will likely accelerate innovation in short-term lending models built around transparency and speed.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #4. 44% of U.S. Shoppers Have Tried BNPL
With nearly half of U.S. online shoppers having used BNPL, the model has moved from a trend to a staple. This level of adoption shows the speed at which consumer finance tools can evolve with the right mix of convenience and tech. Retailers are reporting higher conversion rates and order values when BNPL is offered at checkout. As more people use BNPL, trust in these services grows, which encourages repeat use and long-term adoption.
This widespread usage also increases the urgency for consistent credit reporting, especially as late payments rise. Looking ahead, BNPL may influence the future of traditional credit scoring systems. Merchants that don’t implement it may face friction with customer expectations.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #5. BNPL Payments Account for 5.3% of U.S. eCommerce Transactions
As of 2025, BNPL accounts for 5.3% of all eCommerce transactions in the United States. This percentage reflects both rapid adoption and increasing merchant availability of BNPL options. Consumers have responded strongly to the perceived financial control BNPL offers, especially when paired with real-time digital experiences.
Retailers use BNPL to lower cart abandonment and appeal to budget-sensitive demographics. Over time, this share is expected to climb, potentially surpassing traditional debit card use for mid-range purchases. Payment providers are responding with more advanced integrations and rewards. BNPL’s growing role in checkout ecosystems suggests a long-term transformation in how consumers approach debt.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #6. BNPL Usage Grew 43% in 2023 Alone
In 2023, BNPL usage surged 43%, a sharp year-over-year increase. This uptick was fueled by inflation, rising credit card interest rates, and economic uncertainty, making BNPL a safer alternative in the eyes of many. As budgets tightened, consumers gravitated toward smaller, split payments to preserve cash flow. This behavior shift accelerated the entry of BNPL into new product categories, including groceries and home essentials.
The speed of growth signals how quickly consumer trust can solidify around financial tech. If economic volatility continues, BNPL usage may remain elevated well into the next few years. Expect further diversification in offerings as brands seek to serve different income levels with tailored installment plans.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #7. 74% of BNPL Users Are Between Ages 18–44
A staggering 74% of BNPL users fall between the ages of 18 and 44, proving that younger consumers are the primary drivers of its adoption. These age groups tend to be digital-first and prioritize mobile-friendly, transparent experiences. Many grew up during or after the 2008 financial crisis and remain wary of credit cards and high interest rates.
BNPL appeals to their desire for control, flexibility, and financial predictability. This demographic’s behavior influences how retailers market promotions and build loyalty programs around installment options. The future may bring hybrid financial products that merge BNPL with budgeting or savings features. Brands that understand the psychological appeal of BNPL to this age group will be better positioned to capture repeat business.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #8. Average BNPL Order Value Increased by 18% in 2024
BNPL has a measurable impact on consumer spending, with average order values rising 18% in 2024 for retailers offering installment options. This increase indicates that consumers are more likely to commit to larger purchases when the payment burden is spread out. Retailers view this as a valuable upsell strategy, especially in categories like electronics, furniture, and fashion. The result is a positive feedback loop—higher revenue for brands and more consumer satisfaction due to perceived affordability.
As BNPL providers compete for market share, expect more personalized plans and cross-promotional financing offers. These improvements could drive even higher ticket sizes across sectors. This trend will likely influence how eCommerce platforms design checkout UX for conversion optimization.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #9. 35% of BNPL Users Have Missed a Payment
Despite its popularity, BNPL has a hidden risk: 35% of users have missed at least one payment. This points to potential overuse or misunderstanding of the repayment structure among some users. Missed payments can result in late fees or affect a user’s financial standing, especially if BNPL activity becomes reportable to credit agencies.
As adoption grows, so does the need for education and guardrails around spending. Providers may introduce budgeting tools or early payment incentives to reduce delinquencies. Regulatory attention is also increasing, with agencies pushing for clearer disclosures and stronger consumer protections. This will shape how BNPL is presented and managed in the future.
BEST BUY NOW, PAY LATER ADOPTION STATISTICS 2025 #10. BNPL Is Offered by Over 85% of Major U.S. Retailers
BNPL is now a default feature in the online retail landscape, with over 85% of major U.S. merchants offering it at checkout. Retailers recognize that flexible payment options increase customer satisfaction and drive higher cart values. From fashion and electronics to travel and pet care, BNPL is embedded across categories. Its near-ubiquity means consumers are beginning to expect it as a standard option.
As this trend continues, brands may need to compete on the quality of BNPL experience, such as speed, repayment flexibility, or integration with loyalty programs. Fintech providers will likely partner more closely with retailers to offer co-branded financing. Future innovation will focus on how seamlessly BNPL fits into omnichannel commerce.
The Future of BNPL: Mainstream Finance with Guardrails
BNPL is no longer a temporary trend—it’s becoming a core part of how people shop, budget, and borrow. With usage expanding across age groups and industries, its influence on both retail strategy and personal finance will only deepen. However, as adoption climbs, so do concerns around missed payments, consumer debt, and long-term financial literacy. Regulators are beginning to set clearer rules, and BNPL providers are evolving their offerings with transparency tools and better user safeguards.
Retailers that integrate these services intelligently will see higher engagement, especially from mobile-first shoppers. The next phase of BNPL will be marked by smarter systems, wider applications, and increased accountability. In this environment, both businesses and consumers must strike a balance between convenience and responsibility.
Sources:
- https://www.fintechfutures.com/press-releases/buy-now-pay-later-global-business-report-2025-bnpl-payments-to-grow-by-13-7-to-surpass-560-billion-this-year-driven-by-klarna-afterpay-paypal-and-affirm-forecast-to-2030
- https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey
- https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey
- https://www.paymentsdive.com/news/bnpl-popularity-shows-no-signs-of-slowing-fis-report-says/619888
- https://www.pymnts.com/tracker_posts/from-checkout-to-growth-bnpls-sprint-picks-up-pace
- https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey
- https://www.pymnts.com/tracker_posts/from-checkout-to-growth-bnpls-sprint-picks-up-pace
- https://www.bankrate.com/loans/personal-loans/buy-now-pay-later-survey
- https://www.pymnts.com/bnpl/2024/retailers-embrace-bnpl-as-other-merchants-prove-more-hesitant