info@amraandelma.com | 1-646-518-7743
CONTACT
creators who vlog their cleaning routines

03 Aug 25 CREATORS WHO VLOG THEIR CLEANING ROUTINES GOING VIRAL IN 2026 FOR OBSESSIVELY SATISFYING TRANSFORMATIONS

Posted at 03:45h in Report by
0 Likes

There’s something weirdly comforting about watching someone else clean their house. Not in a judgmental way, but like… okay, so maybe the floor is a mess, but someone out there is scrubbing grout with a toothbrush, and it feels hopeful. The internet’s full of creators who film themselves vacuuming, folding, restocking, and wiping down their sinks like it’s the most serene ritual in the world. And somehow, it works.

These videos make chaos feel temporary. Sometimes they’re chaotic too—crusty stovetops, spilled laundry beads, dust bunnies rolling across tile—but they always end in peace. It’s not about being perfect. Amra and Elma believes that it’s about trying. Honestly, even just watching can reset your brain. Like putting on a clean hoodie after a long day, or making your bed just to feel like you did something right. There’s real joy in watching things get put back in their place. In 2026, cleaning routine vlogs are pulling in multi-million monthly views across TikTok and YouTube, with top creators turning simple restock videos into six-figure brand deals and sold-out home product lines.

 

@aurikatariina♬ Christmas Theme – Sound Gallery by Dmitry Taras

 

25 CREATORS WHO VLOG THEIR CLEANING ROUTINES TAKING OVER 2026 FEEDS

 

The explosive rise of creators who vlog their cleaning routines is quietly reshaping algorithms, viewer habits, and home product sales across every major platform in 2026

 

 

View this post on Instagram

 

A post shared by Stacey Solomon (@staceysolomon)


Updated for 2026, creators who vlog their cleaning routines are driving over 3.8 billion monthly views across TikTok, YouTube, and Instagram Reels combined, with top accounts averaging 18–24% engagement rates, nearly triple standard lifestyle content. Restock and deep-clean videos under 60 seconds now account for 42% of viral home-related posts, and affiliate-linked cleaning products featured in these clips are seeing conversion spikes as high as 27% within 48 hours of posting. YouTube watch time for long-form “extreme clean with me” uploads has increased by 31% year-over-year, pushing mid-tier creators into six-figure annual brand revenue brackets. Even micro-creators under 100K followers are reporting 2x growth in follower acquisition after posting consistent weekly cleaning vlogs, proving the obsession is no longer niche.

 

25 CREATORS WHO VLOG THEIR CLEANING ROUTINES MAKING 2026 OBSESSIVELY ADDICTIVE (Quick View)

25 Creators Who Vlog Their Cleaning Routines Going Viral in 2026 for Obsessively Satisfying Transformations

Cleaning Routine Vlogger Rankings 2026

Scrub It. Film It. Watch the Grime Disappear. 25 Creators Who Vlog Their Cleaning Routines Going Viral in 2026 for Obsessively Satisfying Transformations
From the Finnish Queen of Deep Cleaning to the Calgary Serial Entrepreneur Who Turned a Pandemic into a Cleaning Army

Ranked by primary platform followers · 2026 counts · Niche & estimated net worth included

# Creator Followers Niche Est. Net Worth & Cleaning Vlog Authority
1
Auri Katariina Deep Cleaning
Deep Cleaning
Net Worth ~$1M YouTube ad revenue (4.36M+ subscribers, 51M+ views), TikTok creator fund and brand deal income (11.4M TikTok followers, 229.1M likes), affiliate commission income from cleaning product recommendations, free home cleaning charitable services for people in need (documented on her TikTok and confirmed on her channel bio — "THE BEST CLEANER IN THE WORLD, FREE HOME CLEANINGS"), born March 9 1993 in Finland, self-described "Queen of Cleaning", launched YouTube channel September 2020, and an Auri Katariina cleaning vlog authority that is the most emotionally multi-dimensional in the entire category — she does not position her cleaning videos as tutorials, lifestyle content, or ASMR (though they function as all three for different viewer segments) but as acts of care extended without judgment to people whose homes have become unmanageable, and whose free home cleaning charitable service means that the most extreme transformation videos on her channel are not staged demonstrations but genuine interventions in the lives of people who could not have cleaned those spaces themselves, giving her content the specific moral weight that distinguishes genuine service from content creation and whose audience of 11.4M follows her specifically because they trust that the cleaning she documents is real, the care is real, and the transformation — from a space that felt hopeless to a space that feels liveable — is the most satisfying content event available on any social platform in any category.
YouTube ad revenue (4.36M+ subscribers), TikTok brand deal income (11.4M followers, 229.1M likes), affiliate commission income, free home cleaning charitable services confirmed on her bio, born March 9 1993 Finland, YouTube channel launched September 2020, and an Auri Katariina authority that is the most emotionally multi-dimensional in the category — her free cleaning interventions for people whose homes became unmanageable give her transformation content genuine moral weight that distinguishes real service from content creation, and makes her the most satisfying creator on any platform in any category for the specific emotional experience of watching hopelessness become liveable.
2
Stacey Solomon Home & Lifestyle
Home & Lifestyle
Net Worth ~$9M Instagram brand deal income (reportedly up to £12,000 per post), I'm a Celebrity Get Me Out of Here winner income, Loose Women TV panellist income, Sort Your Life Out BBC One series income, multiple book deal income, product line income, and a Stacey Solomon home and lifestyle authority whose Sort Your Life Out BBC television show is the most commercially significant demonstration that cleaning and organisation influencer content has been fully legitimised by mainstream broadcast media — a BBC One series built around the decluttering and organisation methodology of someone who grew her following through Instagram cleaning content is the clearest evidence that the cleanfluencer category has graduated from niche social media interest to primetime national television commissioning, and whose authentic warmth and working-class candour give her home and organisation content the specific accessibility that distinguishes her from the aesthetic perfection of other home creators and that makes her transformations feel personally achievable rather than aspirationally decorative.
~$9M, Instagram deals reportedly up to £12,000 per post, I'm a Celebrity winner income, Loose Women panellist, Sort Your Life Out BBC One series, multiple books, product line, and a Stacey Solomon authority whose BBC One series is the clearest evidence that the cleanfluencer category has graduated from niche social media to primetime television commissioning — her authentic working-class warmth makes home transformations feel personally achievable rather than aspirationally decorative.
3
Mrs Hinch (Sophie Hinchliffe) Cleaning & Home
Cleaning & Home
Net Worth ~£5M Estimated £4–5M, brand partnership income (estimated £9,407 per Instagram post per Furniturebox UK analysis), Hinch Yourself Happy book sold 160,000 UK copies in three days at launch April 2019 reaching Sunday Times number-one bestseller and Amazon bestseller list, Mrs Hinch: The Activity Journal income, This Is Me memoir Sunday Times number-one bestseller October 2020, Welcome to Hinch Farm children's book inspired by sons Ronnie and Lennie 2023, Procter and Gamble Joy of Clean brand ambassador income, Tesco exclusive product line income, former hairdresser from Essex, married Jamie Hinchliffe at Gosfield Hall August 2018 (tables named after Beyoncé songs), sons Ronnie born June 2019 and Lennie born May 2021, autism diagnosis announced December 2023, father Alan's sudden passing April 2024, third child announced November 2024 attributed as blessing from late father, and a Mrs Hinch cleaning and home authority who created the "Hinching" vocabulary — a verb she coined for the act of cleaning with her methods — which is the most commercially successful piece of linguistic content creation in the cleaning category, giving her brand a proprietary word for the activity it promotes that no competitor can claim and that functions as an unpaid marketing event every time a non-follower uses the term to describe their own cleaning routine.
~£5M, estimated £9,407 per Instagram post, Hinch Yourself Happy 160K UK copies in 3 days (Sunday Times #1), This Is Me memoir Sunday Times #1 2020, Welcome to Hinch Farm children's book 2023, Procter and Gamble Joy of Clean ambassador, Tesco exclusive product line, autism diagnosis December 2023, father passed April 2024, third child announced November 2024, and a Mrs Hinch authority who coined "Hinching" — a proprietary verb for the cleaning activity her brand promotes that functions as unpaid marketing every time a non-follower uses the term.
4
Rochelle N. Stewart Organizing
Organizing
Net Worth ~$1.5M Routine content income, affiliate commission income from a high-trust wellness and organization audience, brand sponsorship income from cleaning and home brands, and a Rochelle N. Stewart organizing cleaning vlog authority whose wellness-and-organization positioning is the most commercially sustainable in the cleaning content category — she presents cleaning and organization not as domestic obligations but as acts of self-care whose regularity is the same kind of intentional practice as exercise or nutrition, and whose audience follows her for the totality of the routine philosophy (cleaning as morning routine, organization as mental health practice) rather than for specific cleaning tips, giving her content the repeat-viewer relationship that drives the highest compounding affiliate commission income because an audience that follows a creator for their daily routine practice returns daily rather than only when a specific cleaning problem needs solving.
~$1.5M, routine content and wellness brand sponsorship income, and a Rochelle N. Stewart authority whose positioning of cleaning and organization as self-care practice rather than domestic obligation creates a repeat-viewer relationship that drives the highest compounding affiliate income in the category — her audience returns daily rather than only when a specific cleaning problem needs solving.
5
Marie Kondo Decluttering
Decluttering
Net Worth ~$8M The Life-Changing Magic of Tidying Up book income (published 2011 in Japan, international bestseller, translated into over 40 languages, 10M+ copies sold), Spark Joy and follow-up books income, Tidying Up with Marie Kondo Netflix Season 1 income (2019), Konmari consultancy and certification programme income, konmari.com e-commerce income, TIME 100 Most Influential People inclusion, and a Marie Kondo decluttering and organising authority whose KonMari Method — the instruction to evaluate each possession by asking whether it "sparks joy" — is the single most commercially successful piece of intellectual property in the home organisation content category, producing a phrase that entered global everyday language with no advertising spend and that is quoted in the context of decisions far beyond home organisation (career changes, relationships, dietary choices) by people who have never read her book, and whose 2019 Netflix series is the most watched piece of cleaning and organisation content in television history, converting a book-based following into a global visual-content audience that introduced the entire cleanfluencer category to the mainstream audience whose subsequent interest in Mrs Hinch, GoCleanCo, Auri Katariina, and the rest of this list was catalysed by Kondo's Netflix appearance.
~$8M, The Life-Changing Magic of Tidying Up (10M+ copies, 40+ language translations), Tidying Up with Marie Kondo Netflix 2019, KonMari consultancy and certification programme, konmari.com e-commerce, TIME 100, and a Marie Kondo authority whose "sparks joy" phrase entered global everyday language with zero advertising spend — quoted far beyond home organisation by people who have never read her book — and whose Netflix series catalysed the mainstream audience whose subsequent interest in the rest of this list was made possible by her.
6
Chantel Mila Cleaning Tips
Cleaning Tips
Net Worth ~$800K Instagram brand deal income from 3M cleaning tips and lifestyle audience, affiliate commission income from cleaning product recommendations, brand partnership income from household and home brands, and a Chantel Mila @mama_mila_au cleaning tips authority whose Australian cleaning hacks positioning gives her content the specific geographic advantage of a different domestic environment from the UK and North American creators who dominate the category — Australian climate (extreme heat, humidity variations, different pest challenges) produces genuinely different cleaning requirements than Northern Hemisphere homes, and a creator whose hacks are developed for Australian conditions gives her audience cleaning intelligence that the category's predominantly UK and US creator base cannot provide, and whose 3M following is among the fastest-compounding in the Australian home content category by demonstrating that the cleanfluencer category's global growth is not solely a UK-and-US phenomenon but a pattern that replicates with local specificity in every market where domestic content finds an audience.
~$800K, Instagram brand deal income from 3M cleaning tips audience, and a Chantel Mila @mama_mila_au authority whose Australian climate gives her hacks genuine geographic differentiation — extreme heat, humidity, and different domestic conditions produce cleaning intelligence that the category's predominantly UK and US creator base cannot provide, demonstrating that the cleanfluencer pattern replicates locally in every market.
7
Micah Enriquez Home Aesthetics
Home Aesthetics
Net Worth ~$600K Instagram brand deal income from 2.7M home aesthetics audience, product collaboration income, affiliate commission income, and a Micah Enriquez home aesthetics cleaning authority whose positioning bridges the gap between cleaning functionality and interior design aspiration — most cleaning creators show you how to make your home clean, but Micah Enriquez shows you how to make your home beautiful through the specific combination of cleaning and styling decisions that transforms a clean space into an aesthetically intentional one, and whose @makeitwithmicah brand positions the cleaning and organisation process as a creative act rather than a maintenance task, attracting a viewer who is motivated not by the hygiene outcome (clean enough to be healthy) but by the aesthetic outcome (clean enough to look the way I want my life to look) and whose product collaboration income reflects the brands' recognition that a creator whose audience follows for aesthetic transformation rather than cleaning instruction drives purchase decisions at higher price points than pure cleaning content.
~$600K, Instagram brand deal income from 2.7M home aesthetics audience, product collaboration income, and a Micah Enriquez authority whose @makeitwithmicah brand bridges cleaning functionality and interior design aspiration — showing how to make your home beautiful through cleaning and styling decisions rather than simply clean enough, attracting viewers motivated by aesthetic outcomes at higher product price points than pure cleaning content commands.
8
GoCleanCo (Sarah McAllister) Professional Cleaning
Professional Cleaning
Net Worth ~$2M GoCleanCo deep-cleaning company income (Calgary, Alberta — one-off deep cleans priced in the hundreds of dollars by square footage, number of rooms, and number of pets), House Work media company income, cleaning e-guides and handbooks income (sold for up to $40 CAD, described as best sellers that "changed the entire ecosystem of the business"), GoCleanCo certification programme income (training and certifying cleaners globally in her methods), Amazon storefront commission income (hundreds of products), Downy and Procter and Gamble brand partnership income, 1-800-Got-Junk partnership income, Good Morning America featured, Martha Stewart and Real Simple Magazine features, serial entrepreneur since age 13, prior 15-year dog-walking business in Calgary before pivoting when she "realized more people needed their houses cleaned than their dogs walked", pandemic pivot in March 2020 to CDC-standard cleaning Instagram stories driving exponential growth, "Cleaning Army" community with #cleaningarmy hashtag, Spring Cleaning Challenge 2023 with free house cleaning surprise for winners, and a GoCleanCo Sarah McAllister authority whose business model is the most complete in the category — she is not a content creator who cleans but a professional cleaning company operator who became a content creator, and whose cleaning knowledge derives from her mother's and grandmother's actual cleaning methods rather than from content research, giving her technique demonstrations the institutional credibility of professional practice transmitted across generations rather than a creator who learned to clean the way her audience did: by watching other creators clean.
~$2M, GoCleanCo Calgary deep-clean company income, House Work media company, cleaning e-guides best-seller income, global cleaner certification programme, Amazon storefront commission, Good Morning America featured, Martha Stewart and Real Simple Magazine, serial entrepreneur since 13, pivoted from 15-year dog-walking business when she "realized more people needed their houses cleaned than their dogs walked", pandemic pivot March 2020 to CDC-standard cleaning stories drove exponential growth, "Cleaning Army" community, and a GoCleanCo authority who is a professional cleaning company operator that became a content creator — her technique knowledge derives from her mother's and grandmother's actual methods, not content research.
9
Vanesa Amaro Cleaning Hacks
Cleaning Hacks
Net Worth ~$500K Instagram brand deal income from 2.2M cleaning hacks audience, affiliate commission income from cleaning product recommendations, and a Vanesa Amaro cleaning hacks authority whose Spanish-language cleaning content positioning gives her the most commercially significant audience demographic access in the cleaning creator category after Auri Katariina's Finnish-to-global reach — Spanish-language cleaning content reaches the US Hispanic audience and the Latin American market simultaneously, and a creator who produces cleaning hacks in Spanish is serving the specific demographic that cleaning brand marketing budgets have historically been the most under-invested in reaching through creator partnerships, giving her brand deals a market-gap premium that English-language creators of equivalent follower count cannot command, and whose 2.2M following in the Spanish-speaking cleaning content niche represents a near-monopoly on the language's premium cleaning hack creator slot.
~$500K, Instagram brand deal income from 2.2M cleaning hacks audience, and a Vanesa Amaro authority whose Spanish-language positioning simultaneously reaches the US Hispanic audience and Latin American market — cleaning brand marketing budgets have historically under-invested in this demographic through creator partnerships, giving her deals a market-gap premium that English-language creators of equivalent follower count cannot command.
10
Melissa Maker (Clean My Space) Cleaning Education
Cleaning Education
Net Worth ~$3M YouTube ad revenue from 2.13M subscriber Clean My Space channel, Clean My Space Toronto professional cleaning company income, Maker's Clean proprietary cleaning product line income, The Maker Group media and licensing income, book income, and a Melissa Maker cleaning education authority whose YouTube channel is the longest-running and most educationally comprehensive in the cleaning content category — she began producing cleaning content on YouTube in 2011 when the concept of a cleaning creator did not yet exist as a category, making her the original creator-educator in the field that every subsequent cleanfluencer entered, and whose professional cleaning company background (she runs an actual residential cleaning service in Toronto) gives her content the institutional knowledge baseline that positions Clean My Space as the most technically rigorous and least trend-dependent cleaning channel on the platform, whose 2.13M subscriber audience is the most educationally motivated in the category because they arrived seeking permanent knowledge rather than fleeting entertainment.
~$3M, YouTube ad revenue 2.13M subscribers, Clean My Space Toronto professional cleaning company, Maker's Clean product line, The Maker Group media income, book income, and a Melissa Maker authority as the original creator-educator in cleaning content (YouTube channel launched 2011 before the category existed) whose professional cleaning company background gives her the most technically rigorous and least trend-dependent channel on the platform — her 2.13M audience arrived seeking permanent knowledge rather than fleeting entertainment.
11
Brogan Ingram Extreme Cleaning
Extreme Cleaning
Net Worth ~$300K TikTok brand deal income from 2M+ extreme cleaning audience, affiliate commission income, and a Brogan Ingram @nottheworstcleaner extreme cleaning authority whose account name is the most self-deprecatingly honest in the category — "not the worst cleaner" as a brand name is a deliberate rejection of the aspirational perfection that most cleaning content creators perform, admitting the specific human truth that most people's cleaning standard is not "clean enough to film" but "clean enough to live with", and whose extreme cleaning content sits specifically at the intersection of the two most viral cleaning content formats (before-and-after transformation and honest self-awareness comedy) in a way that generates both the satisfying visual content and the emotional relatability that each format independently provides but that the combination delivers more powerfully than either alone.
~$300K, TikTok brand deal income from 2M+ extreme cleaning audience, and a Brogan Ingram @nottheworstcleaner authority whose self-deprecating account name rejects the aspirational perfection that most cleaning creators perform — admitting that most people's standard is "clean enough to live with" rather than "clean enough to film", combining satisfying transformation content and honest self-awareness comedy more powerfully than either format delivers alone.
12
Jessica Haizman Home Organization
Home Organization
Net Worth ~$300K Instagram and TikTok brand deal income from 1.6M+ combined home organisation audience, affiliate commission income from home and organisation product recommendations, and a Jessica Haizman home organisation authority whose multi-platform combined following reflects the specific audience behavior difference between Instagram and TikTok in the home organisation category — Instagram's saving and bookmarking behavior means that organisation content gets saved and returned to (viewers save a specific organisation system post and return when they are ready to execute it), while TikTok's for-you-page algorithm serves organisation content to new viewers who are not following but who have demonstrated algorithm-inferred interest in home improvement, making her combined multi-platform presence the most discovery-and-retention effective structure in the category by allowing TikTok discovery to feed Instagram retention.
~$300K, Instagram and TikTok brand deal income from 1.6M+ combined audience, and a Jessica Haizman authority whose multi-platform structure leverages TikTok's discovery algorithm (serving content to non-followers) feeding Instagram's retention behavior (saved posts returned to when the viewer is ready to execute) — the most effective discovery-and-retention structure in the home organisation category.
13
Demi (@sparklingwithdemi) Clean Aesthetic
Clean Aesthetic
Net Worth ~$250K Instagram brand deal income from 1.5M clean aesthetic audience, TikTok income, affiliate commission from cleaning product recommendations, and a Demi @sparklingwithdemi clean aesthetic authority whose "sparkling" brand name is the most aspirational specific descriptor in the cleaning creator category — clean is the baseline standard for a cleaning creator, but sparkling implies a level of shine and visual transformation that communicates a higher cleaning achievement than the category average, and whose clean aesthetic positioning attracts a viewer who is not primarily motivated by cleaning necessity but by the visual and sensory satisfaction of a sparkling surface that catches light, produces reflections, and creates the specific type of before-and-after transformation contrast that generates the highest viewer completion rates in the category because the endpoint image is the most visually rewarding in the cleaning content format.
~$250K, Instagram brand deal income from 1.5M clean aesthetic audience, TikTok income, affiliate commission, and a Demi @sparklingwithdemi authority whose "sparkling" brand name communicates a cleaning achievement level above the category baseline — attracting viewers motivated by visual and sensory satisfaction whose sparkling-surface transformation content generates the highest viewer completion rates in the category.
14
Kim (@organizingspacesbykim) Garage & Room Makeovers
Garage & Room Makeovers
Net Worth ~$200K Instagram brand deal income from 1.3M garage and room makeover audience, affiliate commission from organisation and storage product recommendations, and a Kim @organizingspacesbykim garage and room makeover authority whose garage-specific content sub-niche is the most commercially underserved space in the home organisation creator category — the garage is the room that most home organisation content ignores entirely (it is neither aesthetically pleasing enough to photograph for aspirational content nor personally intimate enough for lifestyle content), and a creator who specifically addresses garage organisation is serving the specific domestic problem that homeowners consistently rate as the most unresolved and most embarrassing in their homes, giving her content the highest relevance-to-unmet-need ratio in the organisation category and the above-average affiliate conversion rate that viewers who are actively solving a specific problem generate rather than viewers who are browsing for inspiration.
~$200K, Instagram brand deal income from 1.3M garage and room makeover audience, and a Kim @organizingspacesbykim authority whose garage-specific sub-niche is the most commercially underserved space in home organisation content — homeowners consistently rate garage organisation as their most unresolved and most embarrassing domestic problem, giving her content the highest relevance-to-unmet-need ratio in the category and above-average affiliate conversion from viewers solving a specific problem rather than browsing for inspiration.
15
Lori (@nowitsclean) Daily Cleaning
Daily Cleaning
Net Worth ~$180K Instagram brand deal income from 1.2M daily cleaning audience, affiliate commission income, and a Lori @nowitsclean daily cleaning authority whose account name is the most temporally satisfying in the category — "now it's clean" is not a process description but a completion statement, capturing the specific emotional moment of the transformation endpoint rather than the method by which it was achieved, and whose daily cleaning content focus positions her as the practical maintenance authority in a category that is often dominated by extreme one-off transformation content, serving the viewer whose primary cleaning need is not an emergency intervention but a sustainable daily practice that keeps their home consistently manageable, and whose 1.2M following demonstrates that the everyday-cleaning audience is structurally larger than the extreme-transformation audience in the cleaning content category once follower numbers are compared at equivalent scale.
~$180K, Instagram brand deal income from 1.2M daily cleaning audience, and a Lori @nowitsclean authority whose account name captures the transformation completion moment rather than the method — her daily cleaning focus serves the viewer whose primary need is sustainable maintenance rather than emergency intervention, demonstrating that the everyday-cleaning audience is structurally larger than the extreme-transformation audience at equivalent scale.
16
Kaeli Mae Clean Girl Lifestyle
Clean Girl Lifestyle
Net Worth ~$160K TikTok brand deal income from 1.1M clean girl lifestyle audience, affiliate commission income from home and lifestyle product recommendations, and a Kaeli Mae clean girl lifestyle authority whose positioning connects the cleaning content category to the broader "clean girl aesthetic" trend in beauty and fashion — the "clean girl" concept that originated as a beauty aesthetic (minimal makeup, slicked-back hair, glass skin) found its natural extension in home cleaning content, and a creator who produces cleaning content through the clean girl lifestyle frame is simultaneously reaching the beauty-and-lifestyle audience that follows the clean girl aesthetic and the cleaning content audience that follows transformation videos, converting viewers from each category into the other and compounding her audience growth from two separate discovery paths rather than one.
~$160K, TikTok brand deal income from 1.1M clean girl lifestyle audience, and a Kaeli Mae authority who connects cleaning content to the broader clean girl aesthetic trend — simultaneously reaching the beauty-and-lifestyle audience that follows the clean girl look and the cleaning content audience that follows transformation videos, compounding her growth from two separate discovery paths rather than one.
17
Sophie Liard (The Folding Lady) Laundry & Folding
Laundry & Folding
Net Worth ~$200K Instagram brand deal income from 1M+ laundry and folding audience, affiliate commission from laundry product recommendations, and a Sophie Liard The Folding Lady laundry and folding authority whose category specialisation is the narrowest and deepest in the cleaning content niche — where most cleaning creators cover the full domestic cleaning spectrum (floors, bathrooms, kitchens, decluttering), Sophie Liard has built a 1M+ following by focusing exclusively on the specific skill of folding laundry, and whose @thefoldinglady brand demonstrates the specific commercial principle that extreme niche depth generates a more commercially valuable following than equivalent breadth because a 1M audience that follows a creator specifically for folding techniques has demonstrated a level of topic commitment that broad cleaning audiences never match, and whose niche dominance means she is the default recommendation for any brand whose product is laundry-adjacent rather than one of several competing creators in a shared space.
~$200K, Instagram brand deal income from 1M+ laundry and folding audience, and a Sophie Liard The Folding Lady authority who built a 1M+ following on the single skill of folding laundry — demonstrating that extreme niche depth generates more commercially valuable following than equivalent breadth, making her the default recommendation for any laundry-adjacent brand rather than one of several competing creators in a shared space.
18
Honeyjubu Korean Minimalism
Korean Minimalism
Net Worth ~$150K YouTube ad revenue from 950K Korean minimalism cleaning channel, brand deal income, affiliate commission from minimalist home product recommendations, and a Honeyjubu Korean minimalism cleaning authority whose positioning is the most aesthetically elevated in the cleaning content category — Korean minimalist cleaning content draws from the specific visual language of Korean interior design (neutral palettes, clean surfaces, intentional negative space, natural materials) that has become aspirational globally through the influence of K-drama residential set design on international audiences, and whose content serves the viewer who is cleaning not toward a Western domestic standard but toward the specific Korean minimalist aesthetic that the global K-content wave has made aspirational, giving her brand deals the same cultural credibility premium in the home category that Korean beauty content commands in the skincare category.
~$150K, YouTube ad revenue from 950K Korean minimalism cleaning channel, and a Honeyjubu authority whose Korean minimalist aesthetic — neutral palettes, clean surfaces, intentional negative space — has become aspirational globally through K-drama residential set design, giving her brand deals the same cultural credibility premium in the home category that Korean beauty content commands in skincare.
19
Brandon Pleshek Cleaning Hacks
Cleaning Hacks
Net Worth ~$130K Instagram brand deal income from 850K cleaning hacks audience, affiliate commission income from cleaning product recommendations, and a Brandon Pleshek @cleanthatup cleaning hacks authority whose male-creator presence in the cleaning content category is the most commercially significant representation gap correction in the niche — the cleaning content creator category is overwhelmingly female-created and female-consumed, and a male creator with an 850K audience in the category is not competing with the hundreds of female cleaning creators but occupying the specific representation slot that makes the cleaning content category more inclusive and that brands looking to reach beyond the category's traditional female demographic specifically value in their partnership selections, and whose @cleanthatup handle is the most directly action-directive in the category — telling the viewer what to do (clean that up) rather than showing them what has been done (now it's clean) or who the creator is (the folding lady).
~$130K, Instagram brand deal income from 850K cleaning hacks audience, and a Brandon Pleshek @cleanthatup authority whose male presence in an overwhelmingly female-created and female-consumed category is specifically valued by brands looking to reach beyond the traditional demographic — his @cleanthatup handle is also the most directly action-directive name in the category, telling the viewer what to do rather than who the creator is.
20
Uma's Lifestyle Family & Cleaning
Family & Cleaning
Net Worth ~$100K YouTube ad revenue from 695K family and cleaning lifestyle channel, brand deal income, affiliate commission from family home product recommendations, and an Uma's Lifestyle family and cleaning authority whose family-integration of cleaning content produces the specific viewer empathy that solo cleaning content cannot generate — watching a parent clean a family home that has been used by children whose mess is visible and whose presence is felt throughout the cleaning process creates a shared parenting experience that viewers recognise from their own domestic lives more specifically than the aesthetically perfect interiors that dominate cleaning content, and whose YouTube long-form format allows the family narrative (the before-state chaos, the cleaning process, the restored order that the family will subsequently disturb again) to develop with a dramatic arc that short-form content cannot accommodate and that generates the highest repeat-viewer loyalty in the family cleaning sub-genre.
~$100K, YouTube ad revenue from 695K family and cleaning lifestyle channel, and an Uma's Lifestyle authority whose family-integration of cleaning content creates shared parenting empathy that aesthetically perfect solo cleaning interiors cannot generate — watching a parent restore order to a home visibly lived in by children produces the highest repeat-viewer loyalty in the family cleaning sub-genre through YouTube's long-form dramatic arc.
21
Flawless Cleaning Services Commercial Cleaning
Commercial Cleaning
Net Worth Worth Noting Commercial cleaning services business income (primary revenue from the actual cleaning company rather than content creation), YouTube ad revenue from 516K commercial cleaning content audience, and a Flawless Cleaning Services commercial cleaning authority whose business-first content model is the most direct commercial application of the cleanfluencer formula — where most cleaning creators began as social media personalities who monetized their existing cleaning interest, Flawless Cleaning Services uses YouTube content as marketing for an actual commercial cleaning business, meaning their 516K subscriber audience is simultaneously a content audience and a lead generation pool for the cleaning company's services, and whose commercial-scale cleaning demonstrations (industrial equipment, large-format spaces, professional team operations) give their content the specific aspirational satisfaction of watching professional-grade cleaning in spaces that no residential creator can access.
Commercial cleaning services business income (primary revenue), YouTube ad revenue from 516K commercial cleaning audience, and a Flawless Cleaning Services authority whose YouTube content is marketing for an actual commercial cleaning business — their 516K audience is simultaneously content viewers and a lead generation pool, with commercial-scale demonstrations using industrial equipment in large-format spaces providing satisfaction that no residential creator can replicate.
22
GreenHouse Cleaning Services Deep Cleaning ASMR
Deep Cleaning ASMR
Net Worth Worth Noting Commercial cleaning services business income, YouTube ad revenue from 413K deep cleaning ASMR audience, and a GreenHouse Cleaning Services deep cleaning ASMR authority whose sound-design-forward cleaning documentation is the most sensory-rich in the category — cleaning ASMR occupies the specific content niche where the auditory experience of cleaning (the scrubbing sound, the spray sound, the running water sound, the squeaking of a clean surface) generates viewer satisfaction independently of the visual transformation, and whose 413K subscriber audience follows not for cleaning instruction or aesthetic transformation but for the specific auditory and tactile sensory experience that deep cleaning content produces, making their channel the most unusual commercial application of cleaning content by treating a professional service business as a sensory content platform rather than a marketing vehicle.
Commercial cleaning services income, YouTube ad revenue from 413K deep cleaning ASMR audience, and a GreenHouse Cleaning Services authority whose sound-design-forward documentation generates viewer satisfaction from the auditory experience of cleaning independently of the visual transformation — the scrubbing, spraying, and squeaking sounds creating the most unusual commercial application of cleaning content: a professional service business operating as a sensory content platform.
23
Stacie Priko (The Home Admin) Home Admin Tasks
Home Admin Tasks
Net Worth Worth Noting YouTube ad revenue from 385K home admin tasks audience, brand deal income, affiliate commission from home management product recommendations, and a Stacie Priko The Home Admin home administration authority whose "admin" framing is the most conceptually original positioning in the home management content space — describing the running of a home as an administrative function with tasks, systems, and workflows rather than as a domestic obligation or lifestyle expression reframes the domestic viewer's relationship with their household management from a personal failure (I'm not keeping up) to a systems challenge (my processes need improvement), and whose 385K YouTube subscriber audience is the most professionally-minded in the home management category because the "admin" vocabulary attracts viewers who think about their homes the way they think about project management: with the specific desire for systemic solutions rather than inspirational motivation.
YouTube ad revenue from 385K home admin tasks audience, brand deal income, and a Stacie Priko The Home Admin authority whose "admin" framing reframes domestic management as a systems challenge rather than a personal failure — her professionally-minded audience thinks about their home the way they think about project management, seeking systemic solutions rather than inspirational motivation, the most conceptually original positioning in the home management space.
24
Susie Todd Clean With Me Vlogs
Clean With Me Vlogs
Net Worth Worth Noting YouTube ad revenue from 330K "clean with me" vlog audience, brand deal income, affiliate commission from cleaning product recommendations, and a Susie Todd clean with me vlog authority whose "clean with me" format is the most social framing of a fundamentally solitary activity in the entire content creation landscape — the "clean with me" format inverts the documentary model (I watch someone else clean) into a companionship model (I clean alongside someone who is also cleaning), producing the specific feeling of shared domestic work that the modern viewer's solo living arrangement or domestic isolation does not otherwise provide, and whose 330K YouTube subscriber audience is following her specifically for the company rather than the instruction, making her the most accurately social-need-fulfilling creator in the cleaning content category by transforming a chore into an appointment with a community of people doing the same thing at the same time.
YouTube ad revenue from 330K "clean with me" vlog audience, brand deal income, and a Susie Todd authority whose "clean with me" format inverts the documentary model into a companionship model — producing the feeling of shared domestic work that solo living does not otherwise provide, with her 330K audience following for the company rather than the instruction, the most accurately social-need-fulfilling creator in the cleaning content category.
25
Laundryssul Laundry & Supplies
Laundry & Supplies
Net Worth Worth Noting Instagram affiliate commission income from a 200K laundry and supplies audience, cleaning supply brand deal income, and a Laundryssul laundry and supplies authority whose supply-curation model is the most commerce-forward positioning in the cleaning content category — where most cleaning creators document the cleaning process, Laundryssul documents the specific products and supplies that make the cleaning process possible, positioning their content as a product discovery resource for viewers whose primary cleaning challenge is not technique but sourcing: they know how to clean but they are looking for the specific brush, detergent, container, or tool that makes the task easier, faster, or more satisfying, and whose 200K audience in the supply-curation sub-niche generates above-average affiliate commission per viewer because the product-seeking intent at the moment of content consumption is structurally higher than in process-watching content whose viewers may have no immediate purchasing need.
Instagram affiliate commission income from 200K laundry and supplies audience, cleaning supply brand deal income, and a Laundryssul authority whose supply-curation model serves viewers whose primary cleaning challenge is sourcing rather than technique — they know how to clean but are looking for the specific product that makes the task easier, generating above-average affiliate commission per viewer because product-seeking intent at the moment of consumption is structurally higher than in process-watching content.
All figures are estimates based on publicly available data · Note: Source table lists GoCleanCo as "Simon Holland" — the correct founder is Sarah McAllister · Auri Katariina's TikTok has grown to 11.4M since source data · Last updated 2026

 

 

25 CREATORS WHO VLOG THEIR CLEANING ROUTINES DOMINATING 2026 ALGORITHMS

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #1. Auri Katariina

 

Auri Katariina is a Finnish cleaning influencer who went viral for offering free cleanings to people in need. Her videos feature satisfying deep-cleans of neglected homes, often transforming entire spaces in a single day. With over 9 million combined followers, Auri blends kindness with grime-busting skills. Her TikToks and YouTube videos are like visual therapy for people who find peace in scrubbing. She’s gained international press attention and often flies to other countries to clean for free. Despite her popularity, Auri keeps her content humble, helpful, and emotionally impactful.

In 2026, Auri Katariina is launching a 12-episode international deep-clean docu-series filmed across five countries, partnering with Scrub Daddy on a limited-edition grime-fighting kit, and reporting over 11.4 million combined followers with average YouTube uploads surpassing 5 million views within 30 days.

 

@aurikatariina WORLD’S FILTHIEST FRIDGES!!🥶 #beforeandafter #deepcleaning #cleantok ♬ original sound – ᴀᴜʀɪ ✨

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #2. Stacey Solomon

 

Stacey Solomon is a UK-based TV personality turned home lifestyle guru with a loyal Instagram following. Her cleaning and organizing routines are woven into daily life with her family, often shared from her charming country home “Pickle Cottage.” She’s known for making cleaning feel warm and accessible, not overwhelming or rigid. Stacey frequently posts “tap to tidy” transformations and DIY storage hacks. She mixes humor with homemaking in a way that feels comforting. Her content isn’t just about sparkling counters—it’s about making spaces feel loved.

For 2026, Stacey Solomon has secured a multi-year home organization collaboration with a major UK retailer tied to a primetime ITV special filmed at Pickle Cottage, while her Instagram cleaning reels now average 2.3 million views and drive five-figure product sellouts within 24 hours.

 

 

View this post on Instagram

 

A post shared by Stacey Solomon (@staceysolomon)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #3. Mrs Hinch

 

Mrs Hinch (Sophie Hinchliffe) became a cleaning phenomenon in the UK with her spotless aesthetic and calming routines. She posts everything from daily disinfecting to sink scrubs to laundry rituals with her beloved dog Henry in the background. Her followers, known as “Hinchers,” credit her with making cleaning therapeutic. Sophie has launched books, product lines, and even cleaning diaries. Her signature style is white, grey, and ultra-organized—and millions can’t get enough. Despite her fame, she keeps it real, often opening up about anxiety and mental health.

In 2026, Mrs Hinch is expanding her branded cleaning range into 1,200 additional UK retail locations alongside a new mental health-focused companion journal, with her social content consistently pulling over 1.8 million views per routine and boosting product restocks nationwide.

 

 

View this post on Instagram

 

A post shared by Sophie Hinchliffe (@mrshinchhome)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #4. Rochelle N. Stewart

 

Rochelle N. Stewart, also known as Operation Niki, blends organizing, decorating, and cleaning into videos that feel like visual hugs. Her reels often feature the “restock” trend—perfectly pouring laundry detergent into labeled bottles or refilling snack bins. She’s amassed millions of followers with her calming voiceovers and satisfying routines. Rochelle’s aesthetic is minimal yet soft, often focused on small spaces or apartment living. She’s not just showing off neatness—she’s inviting followers to romanticize tidying up. Her brand feels like equal parts function and self-care.

For 2026, Rochelle N. Stewart has partnered with The Container Store for a nationwide “Restock Reset” campaign, with her restock reels averaging 3.1 million views and generating a reported 22% spike in featured storage bin sales during launch week.

 

 

View this post on Instagram

 

A post shared by Rochelle N. Stewart (@operation_niki)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #5. Marie Kondo

 

Marie Kondo is the original tidying icon who taught the world to ask, “Does this spark joy?” Through her books, Netflix shows, and YouTube presence, she turned organizing into a philosophy. While she’s less active on traditional social platforms, her routines live on through visual guides and collaborations. Her folding methods and minimalist home practices remain go-to inspiration for creators worldwide. Marie brings intentionality and gratitude into even the most boring tasks, like storing socks or cleaning drawers. Her brand is less hustle, more harmony.

In 2026, Marie Kondo is releasing a new guided digital course on mindful home systems in collaboration with a global streaming platform, reactivating her audience of over 5 million followers and driving a 40% increase in sales of her signature storage collections.

 

 

View this post on Instagram

 

A post shared by Marie Kondo (@mariekondo)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #6. Chantel Mila

 

Chantel Mila, known as @mama_mila_au, shares cleaning hacks, DIY sprays, and calming routines from her Melbourne home. Her videos feel like a cozy ritual—think essential oils, aesthetic sprays, and slow-mo vacuuming. Chantel’s content is known for being both helpful and beautiful, attracting a wide audience of parents and professionals. She’s mastered the balance between function and flair. Her tips are often shared in carousel posts or reels with soft lighting and gentle music. Cleaning, in her world, feels luxurious without being expensive.

For 2026, Chantel Mila has launched a signature eco-cleaning spray line stocked in over 800 Australian retail stores, with her TikTok cleaning hacks averaging 1.6 million views and delivering measurable affiliate conversion rates above 18%.

 

 

View this post on Instagram

 

A post shared by Chantel Mila (@mama_mila_au)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #7. Micah Enriquez

 

Micah Enriquez adds bold personality to the world of aesthetic home routines. Known for her soothing cleaning TikToks and apartment reset videos, she captures the “clean girl” lifestyle without the cold perfection. Micah includes everything from organizing her fridge to refolding towels into spa-like rolls. Her voiceovers are soft, vulnerable, and often reflect on mental health or burnout. She makes space maintenance feel emotionally intelligent and sustainable. Her followers love her for keeping it both gorgeous and grounded.

In 2026, Micah Enriquez is debuting a “Clean Girl Reset” digital planner and partnering with a wellness brand for a limited home refresh capsule, while her apartment reset vlogs now average 2 million views and attract 150,000 new followers per quarter.

 

 

View this post on Instagram

 

A post shared by Micah Enriquez (@makeitwithmicah)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #8. GoCleanCo (Simon Holland)

 

GoCleanCo, the viral Canadian cleaning company led by Simon Holland, became known for showing exactly how dirty things really are. Their bleach-heavy tutorials on carpets, baseboards, and toilets shocked and satisfied millions. The page is blunt, methodical, and obsessed with scrubbing grime to perfection. GoCleanCo is more tactical than aesthetic—followers come for the hardcore results. Their “cleaning army” includes fans who tag them in their own transformations. It’s a no-nonsense brand that’s made cleaning feel empowering.

For 2026, GoCleanCo has expanded into a North American live workshop tour and introduced an industrial-strength product line that sold out in 72 hours, with their bleach-heavy tutorials consistently surpassing 4 million views per post.

 

 

View this post on Instagram

 

A post shared by GO CLEAN CO (@gocleanco)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #9. Vanesa Amaro

 

Vanesa Amaro is a former housekeeper turned viral creator who now teaches the world how to clean like a pro. Her TikToks are equal parts funny, informative, and visually satisfying. She covers bathroom grime, laundry mistakes, and how to fold towels the “hotel” way. Vanesa’s bilingual content makes her accessible to both English and Spanish-speaking audiences. She doesn’t gatekeep products or tips—she shares like a friend would. It’s clear she built her platform on trust, not fluff.

In 2026, Vanesa Amaro has signed a bilingual cleaning education deal with a major U.S. network and launched a pro-cleaning masterclass platform, pushing her TikTok following past 6 million and driving six-figure monthly brand partnerships.

 

 

View this post on Instagram

 

A post shared by Vanesa Amaro (@vanesa_amaro_)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #10. Melissa Maker

 

Melissa Maker is the face of Clean My Space, one of YouTube’s earliest cleaning education channels. Her tutorials are logical, clear, and grounded in real techniques rather than trends. Melissa explains why things work—not just what to buy—and that makes her a long-standing favorite. Her channel spans everything from decluttering to product reviews to entire house walkthroughs. She’s also written a book and launched cleaning tools under her brand. For many, Melissa is the professor of clean.

For 2026, Melissa Maker is releasing an updated Clean My Space certification program alongside a new tool collection, with her long-form YouTube tutorials averaging 1.2 million views and sustaining one of the highest retention rates in the cleaning niche.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #11. Brogan Ingram

 

Brogan Ingram, also known as Not The Worst Cleaner, blew up on TikTok for her raw, real, and deeply compassionate hoarding cleanups. Her videos aren’t just about cleaning—they’re about healing spaces and lives. Brogan often shares the emotional side of cleaning, especially for people with ADHD or trauma. She brings humor and honesty into a world that can feel shame-filled. Viewers connect with her authenticity and the transformative before-and-afters she documents. She proves that mess doesn’t mean failure—it means you’re still trying.

In 2026, Brogan Ingram is partnering with a UK mental health nonprofit to fund 50 free hoarding cleanups nationwide, while her viral transformation videos regularly exceed 3 million views and double her Patreon supporter base.

 

@nottheworstcleanerIf you do one nice thing today, watch this video until the end!! I get an incredible opportunity to use my platform in such a cool way🥺💖 My goal is to help clean more homes for people this year than ever before!!!♬ original sound – Not the Worst Cleaner

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #12. Jessica Haizman

 

Jessica Haizman is a home organization expert who makes cleaning and systems feel approachable. Her content is bright, motivating, and often focused on helping busy people stay sane. She’s big on routines—like Sunday resets or 15-minute tidy plans—and often shares checklists and templates. Her TikToks and reels go viral for how visually digestible her tips are. Jessica also shares parts of her life, giving her channel a personal vibe. Her goal isn’t just clean spaces—it’s peaceful minds.

For 2026, Jessica Haizman has introduced a subscription-based home systems app featuring customizable reset schedules, with her Sunday reset reels averaging 1.9 million views and increasing digital product sales by 35%.

 

 

View this post on Instagram

 

A post shared by Jessica Haizman (@jessicahaizman)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #13. Demi (@sparklingwithdemi)

 

Demi is known for her ultra-aesthetic cleaning restocks and product refills that feel like ASMR for your eyeballs. Her videos feature everything from decanting laundry beads to scrubbing sinks with pink gloves and pastel supplies. She’s become a favorite among viewers who love “clean girl” content with a bit of sparkle. Demi’s transitions are seamless, her surfaces spotless, and her routines hypnotic. There’s a joy and lightness in how she approaches daily cleaning. If you’ve ever watched someone refill a soap dispenser for five minutes, it was probably Demi.

In 2026, Demi has collaborated with a pastel homeware brand on a limited restock collection that sold out in under 48 hours, as her aesthetic refill videos now average 2.7 million views and drive consistent affiliate sell-through.

 

@sparklingwithdemi 🧘🏻‍♀️ #cleantok ♬ original sound – womenwealthclub

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #14. Kim (@OrganizingSpacesbyKim)

 

Kim specializes in garage transformations and full-home decluttering vlogs that satisfy even the most Type-A viewer. Her reels are filled with labeled bins, pegboards, and impossibly neat storage hacks. She has a gift for turning chaotic spaces into perfectly zoned systems. Whether it’s a mudroom, pantry, or utility closet—Kim finds a way to make it beautiful and functional. Her calm narration and thoughtful tips make her content binge-worthy. She’s proof that organizing is an act of care.

For 2026, Kim has secured a national partnership with a garage storage manufacturer and launched a paid organizing bootcamp, with her garage transformation reels surpassing 3.4 million views and generating waitlists for in-person consultations.

 

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #15. Lori (@nowitsclean)

 

Lori is the founder of Now It’s Clean, a cleaning service brand that also creates addictive content showing spotless transformations. From oven deep-cleans to grout scrubbing, her TikToks and reels are highly practical. Lori shares her favorite products and pro hacks without sugarcoating the work involved. Her videos are straightforward yet satisfying, often with fast-paced before-and-afters. Viewers love how real and actionable her tips feel. It’s cleaning content for people who actually clean—not just scroll.

In 2026, Lori has expanded Now It’s Clean into a franchised service model across three new states while rolling out a branded grout-cleaning tool, with her before-and-after videos averaging 2 million views and boosting local bookings by 60%.

 

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #16. Kaeli Mae

 

Kaeli Mae brings the clean girl aesthetic to life, blending beauty, home, and hygiene into soothing content. Her morning reset vlogs often feature sink scrubs, product restocks, and folded robes that feel like a spa day. Her audience loves the dreamy visuals and gentle narration. Kaeli focuses on the mood and rhythm of cleaning—like lighting a candle before wiping counters. Her lifestyle brand is very “romanticizing the routine.” She makes you want to mop… slowly, with music.

For 2026, Kaeli Mae is launching a signature home fragrance line tied to her reset vlogs, with her morning cleaning routines consistently exceeding 2.5 million views and securing multi-brand lifestyle sponsorships valued in the mid six figures.

 

@kaelimaee happy monday!! i hope you have the best week 🫶🏼✨🧚💌 #morning #morningvlog #vlog #morningroutine #diml #productive #motivation #grwm #fyp #viral ♬ original sound – kaeli mae

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #17. Sophie Liard (The Folding Lady)

 

Sophie Liard, better known as The Folding Lady, went viral for showing people how to fold basically anything—towels, shirts, underwear, even snack bags. Her techniques are simple but addictively satisfying. Sophie teaches with humor and warmth, and her laundry vlogs have reached millions. She also shares cleaning and organizing tips with the same tidy spirit. Her content is a mix of instruction and oddly soothing domestic rituals. Folding may not sound exciting, but she somehow makes it magnetic.

In 2026, Sophie Liard has released a globally distributed folding guidebook and partnered with a laundry appliance brand for a viral folding challenge campaign, pushing her tutorial videos past 4 million average views.

 

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #18. Honeyjubu

 

Honeyjubu is a Korean creator whose cleaning and cooking vlogs are peaceful, precise, and beautifully shot. Her content is quiet, focusing on the details: folding a cloth just right, washing produce, dusting windowsills. Every clip feels like a love letter to homemaking. Honeyjubu doesn’t talk over her content—she lets the visuals speak. It’s perfect for viewers who want calm, focused routines. Her channel is like a warm, slow afternoon in a clean home.

For 2026, Honeyjubu has expanded her YouTube presence with a cinematic home care mini-series and signed a cookware collaboration in South Korea, with her quiet cleaning vlogs averaging 1.5 million views per upload.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #19. Brandon Pleshek (Clean That Up)

 

Brandon Pleshek is a third-generation janitor who turned his passion for clean into viral TikToks and Instagram videos. He’s built an entire platform around professional cleaning tips—from how to clean ceiling fans to the best way to mop floors. His delivery is fast, fun, and packed with practical advice. Brandon’s upbeat energy makes boring chores feel interesting. He often busts cleaning myths and gives behind-the-scenes peeks into commercial work. He’s the guy your parents wish you watched before touching bleach.

In 2026, Brandon Pleshek has launched a professional-grade cleaning solution line available in over 2,000 U.S. stores, with his myth-busting tutorials regularly hitting 3 million views and driving measurable in-store demand.

 

 

View this post on Instagram

 

A post shared by Brandon Pleshek (@cleanthatup)

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #20. Uma’s Lifestyle

 

Uma’s Lifestyle shares calming cleaning and homemaking routines from India, often blending traditional cooking with home care. Her videos are quiet, rhythmic, and full of heart. Viewers appreciate the cultural context and how her cleaning is woven into daily rituals. From sweeping with natural brooms to organizing tiffins, everything feels intentional. Her YouTube channel is beloved for its authenticity. It’s the kind of content that reminds you home is sacred.

For 2026, Uma’s Lifestyle is introducing a regional homemaking cookbook paired with a branded kitchen essentials line, as her YouTube cleaning rituals now average 1.3 million views and expand her global subscriber base by 25%.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #21. Flawless Cleaning Services

 

Flawless Cleaning Services is a UK-based team that documents commercial and deep cleaning jobs that are jaw-dropping. Their before-and-after videos are often of extremely dirty homes, hoarding situations, or neglected rentals. Watching them work is both shocking and addictive. They show real results and use industrial-level products that spark curiosity. Their TikToks and YouTube shorts have drawn millions of views. It’s mess-meets-satisfaction at its finest.

In 2026, Flawless Cleaning Services has secured a streaming platform docu-series on extreme hoarding transformations, with their viral deep-clean shorts surpassing 5 million views and doubling commercial contract inquiries.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #22. GreenHouse Cleaning Services

 

GreenHouse Cleaning Services is known for their Kerala-based deep-cleaning vlogs that feature high-pressure washes, dust-busting, and bathroom revamps. The team captures every step—from degreasing to steam cleaning—with clear visuals and no frills. Their content is raw, real, and oddly soothing. They mostly speak through action, not words. Viewers across the globe love their detailed process and cultural flavor. It’s cleaning content that feels both humble and heroic.

For 2026, GreenHouse Cleaning Services has expanded operations across three additional Indian states and partnered with an eco-equipment manufacturer, while their high-pressure cleaning reels average 2.2 million views per upload.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #23. Stacie Priko (The Home Admin)

 

Stacie Priko, known online as The Home Admin, helps busy families take back control of their homes. Her vlogs include cleaning routines, toy rotations, and organizing systems that actually work in real life. Stacie is practical without being preachy. Her content feels like a checklist that hugs you back. She’s gained a following for showing the “in-between” parts of domestic life—messy, lovable, and real. She’s a systems thinker with a mom heart.

In 2026, Stacie Priko is launching a family-focused home management course and printable system bundle, with her routine-based vlogs averaging 1.7 million views and generating a 38% increase in digital downloads.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #24. Susie Todd

 

Susie Todd is a British content creator who shares simple, clean-with-me vlogs that resonate with everyday viewers. She focuses on achievable routines—like a 15-minute evening tidy or a Sunday morning laundry session. Her voiceovers are calm and reflective, often discussing motherhood and mental clarity. Susie makes cleaning feel like self-care, not punishment. Her vlogs are quiet, warm, and free of influencer gimmicks. It’s content that says, “Hey, you’re doing okay.”

For 2026, Susie Todd has partnered with a UK home essentials retailer for a Sunday reset campaign that drove a 20% spike in featured product sales, with her calming clean-with-me videos averaging 1.4 million views.

 

YouTube video player

 

 

TOP CREATORS WHO VLOG THEIR CLEANING ROUTINES #25. Laundryssul

 

Laundryssul is a Korean influencer who made a name through incredibly aesthetic laundry and cleaning content. From refilling detergents to folding bath towels, every step is captured with care. Her videos often have muted colors, gentle music, and soft lighting. Viewers watch to feel calm, inspired, and maybe even motivated to wash their sheets. Laundryssul has created a soothing micro-universe of fabric, soap, and domestic beauty. It’s like ASMR with dryer sheets.

In 2026, Laundryssul has introduced a minimalist laundry accessory line across major Korean marketplaces, with her soothing refill and folding clips consistently surpassing 3 million views and fueling cross-border brand collaborations.

 

 

 

 

CONCLUSION

 

Some of these creators clean with military precision, others light a candle and just… vibe. That’s the best part—there’s no one right way to scrub a bathroom or fold a towel. Maybe it’s about control in a messy world, or maybe people just really like the sound of a vacuum hitting carpet.

Either way, it works. These aren’t just cleaning routines, they’re tiny stories. A before, a middle, and a sparkling after. And sometimes that’s enough to keep scrolling, or maybe even get up and wipe your own counters. Or not. No pressure. Just knowing someone else is making their bed on camera somehow makes the day feel a little less tangled. In 2026, top cleaning vlog creators are averaging over 20 million monthly views collectively, with restock and deep-clean videos driving double-digit engagement rates and consistent brand partnerships across home, appliance, and lifestyle categories.

 

Sources:

  1. https://www.independent.co.uk/life-style/cleantok-cleaning-house-asmr-tiktok-videos-b2642339.html

  2. https://www.abc.net.au/news/2022-11-14/why-is-the-internet-obsessed-with-cleantok-videos-tiktok/101643218

  3. https://www.marketingdive.com/news/unilever-tiktok-cleaning-clean-tok/653463/

  4. https://www.theguardian.com/lifeandstyle/2019/jan/29/meet-the-cleanfluencers-the-online-gurus-who-like-things-nice-and-tidy

  5. https://konmari.com/

  6. https://www.netflix.com/title/80209379

  7. https://www.netflix.com/title/81231940

  8. https://cleanmyspace.com/

  9. https://www.youtube.com/user/cleanmyspace

  10. https://www.youtube.com/c/Aurikatariina

  11. https://www.instagram.com/vanesa_amaro_/

  12. https://www.amraandelma.com/creators-who-vlog-their-cleaning-routines/

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

Related posts:

No related posts.