17 Sep 25 TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES IN 2025
Decluttering sounds simple, but it usually comes with a pile of guilt and hesitation. People hold on to jeans that never fit, gadgets still in their boxes, and stacks of books they swore they’d read someday. The funny part is how quickly those items lose their meaning once they’re out of sight. Donation changes the story, giving those forgotten things another chapter instead of a landfill ending. There’s something oddly comforting about dropping a bag at a local shelter and knowing someone else might actually need that ugly vase from Aunt Linda.
But clutter is sneaky—it builds up quietly until one day the closet won’t shut. Everyone has that drawer, the one filled with batteries, tape, and a mystery charger from who knows when. Amra and Elma can’t help but wonder if stuff owns us more than we own it. Still, there’s a strange freedom in letting go and passing things along. These influencers know that feeling well, and they’ve turned the messy art of decluttering into something a lot less lonely.
25 TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES IN 2025 (Quick View)
| # | Name (linked to primary handle) | Followers | Industry |
|---|---|---|---|
| 1 | Marie Kondo (@mariekondo) | ~3,900,000 | Organizing • Minimalism • Donation mindset |
| 2 | Joshua Becker (Becoming Minimalist) | ~2,800,000 | Minimalism • Declutter • Donation guides |
| 3 | The Minimal Mom – Dawn Madsen | ~839,000 | Minimalism • Home declutter • Donate vs keep |
| 4 | Lela Burris (@lelaburris) | ~686,000 | Home organizing • “Running donation box” |
| 5 | Sophie Liard – The Folding Lady | ~671,000 | Folding systems • Declutter • Donation tips |
| 6 | Diana Rene – The Decluttered Mom | ~403,000 | Family declutter • Donation steps |
| 7 | Cas Aarssen – ClutterBug | ~400,000 | Organizing styles • Donate frameworks |
| 8 | KC Davis (@domesticblisters) | ~373,000 | Compassionate care • Low-pressure declutter • Donate |
| 9 | Clea Shearer | ~287,000 | The Home Edit • Purge & donate systems |
| 10 | Ría Safford (@riasafford) | ~286,000 | Professional organizing • Client donation workflows |
| 11 | Tracy McCubbin (@tracy_mccubbin) | ~180,000 | Declutter coaching • “dClutterfly” • Donation guidance |
| 12 | Anita Birges (@mise_en_place_aus) | ~179,000 | Pro organizing • TV tips • Donate or rehome |
| 13 | Abby Lawson (@abbyorganizes) | ~170,000 | Home organizing • Donation-minded edits |
| 14 | Allie Casazza (@allie_thatsme) | ~127,000 | Minimalist family life • Donate what doesn’t serve |
| 15 | Nikki Boyd – At Home With Nikki | ~122,000 (IG) | Home styling & organization • Seasonal donate guides |
| 16 | Shira Gill (@shiragill) | ~111,000 | Minimalist edits • Donation resources |
| 17 | Dana K. White (A Slob Comes Clean) | ~90,000 | Real-life decluttering • Donation rules/checklists |
| 18 | FlyLady – Marla Cilley | ~80,000 | Routines • “Donate or ditch” habit building |
| 19 | Kayleen Kelly | ~56,000 | Room-by-room edits • Donation passes |
| 20 | Alejandra Costello | ~55,000 | Organization systems • Declutter & donate |
| 21 | Peter Walsh | ~52,000 | TV organizer • Clear & donate guidance |
| 22 | Joanna Teplin | ~52,000 | The Home Edit • Purge & donation systems |
| 23 | Priscila Sabóia | ~50,000 | Professional organizing • Donation education (PT-BR) |
| 24 | Bea Johnson – Zero Waste Home | ~49,000 | Zero-waste living • Rehome/donate ethos |
| 25 | The Minimalists | ~45,000 | Minimalism • Letting go • Donation-first mindset |
25 TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES IN 2025
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #1. Marie Kondo
Marie Kondo is a Japanese organizing consultant and author known globally for her “KonMari Method.” She encourages people to keep only items that spark joy, which often leads to donating what no longer serves them. Her Netflix series brought her minimalist philosophy into millions of homes. Marie has a massive following on Instagram, where she shares practical decluttering tips and inspiring visuals. She frequently highlights the importance of gratitude when parting with belongings. Many of her guides emphasize donating as a meaningful way to extend joy to others.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #2. Joshua Becker (Becoming Minimalist)
Joshua Becker is the founder of the Becoming Minimalist platform and a leading voice in the minimalism movement. He writes extensively about living with less and regularly shares guides on what to donate and how to simplify. His blog and social media reach millions who are seeking practical advice for decluttering. Joshua emphasizes generosity, encouraging people to give away items rather than discard them. His books focus on freeing space for life’s priorities by releasing physical clutter. He blends motivational storytelling with practical donation tips that are easy to follow.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #3. The Minimal Mom – Dawn Madsen
Dawn Madsen, known as The Minimal Mom, creates approachable content about family-friendly minimalism. On YouTube, she posts frequent decluttering sessions that end with donation strategies. She connects with parents, showing them how to simplify toy rooms, kitchens, and closets. Her advice is direct and empathetic, making it easy for overwhelmed families to start small. Dawn regularly reminds viewers that donating unused items can bless other families. She has built a supportive online community centered on practical simplicity.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #4. Lela Burris
Lela Burris is the creator of Organized-ish, where she shares home organization solutions. She developed the “running donation box” system, encouraging households to continuously gather items for donation. Her Instagram is filled with before-and-after photos, organizing hacks, and decluttering advice. Lela’s content blends style with practicality, appealing to design-conscious homeowners. She teaches that donating regularly prevents clutter from piling up again. Her mission is to make organized living approachable and sustainable.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #5. Sophie Liard – The Folding Lady
Sophie Liard, known as The Folding Lady, rose to fame with her folding tutorials. She shows how to streamline closets and drawers, often encouraging viewers to donate excess clothing. Her Instagram community follows her creative folding techniques that make organization visually satisfying. Sophie combines practicality with a fun, engaging style that resonates with large audiences. She regularly partners her folding content with decluttering reminders. Donation guidance is woven into her message of mindful consumption and home balance.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #6. Diana Rene – The Decluttered Mom
Diana Rene is a professional organizer and coach who focuses on helping mothers manage clutter. She shares relatable strategies for decluttering toys, clothing, and household goods. Her programs frequently include clear steps for sorting items into keep, toss, and donate categories. Diana’s Instagram presence feels supportive and community-oriented, encouraging moms to share their progress. She emphasizes that donations give unused items a second life. Her message resonates with busy parents who crave a more peaceful home.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #7. Cas Aarssen – ClutterBug
Cas Aarssen, the creator behind ClutterBug, categorizes organizing styles into personality-based “bugs.” She has a popular YouTube channel where she teaches easy systems for decluttering. Donation plays a key role in her frameworks, helping people move past decision fatigue. Cas’s teaching style is fun and humorous, making organizing less intimidating. She offers printables and courses that include step-by-step donation checklists. Her reach spans globally, inspiring many to see organization as achievable and personal.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #8. KC Davis
KC Davis, known online as Domestic Blisters, is a therapist and content creator. She approaches decluttering with compassion, focusing on mental health and care. Her philosophy is that cleaning and donating are not moral obligations but supportive practices. KC’s content emphasizes small wins, like filling a donation bag without guilt. She reframes decluttering as an act of self-care rather than discipline. Her relatable style makes her popular with those who feel overwhelmed by traditional methods.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #9. Clea Shearer
Clea Shearer is one of the co-founders of The Home Edit, a professional organizing company. She is known for color-coded systems and Instagram-worthy pantry transformations. Clea’s decluttering process always involves sorting items for donation. She frequently showcases donation piles on social media as part of the editing process. Her high-profile clients include celebrities, giving her brand global exposure. Clea encourages her audience to see donating as a natural step in home editing.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #10. Ría Safford
Ría Safford is a California-based professional organizer and founder of RíOrganize. She helps clients simplify their spaces with customized systems. Her Instagram features client projects that often highlight donation decisions. Ría promotes the idea that purging and donating are essential for sustainable organization. Her aesthetic is polished and modern, inspiring homeowners to embrace change. She blends functionality with encouragement to part with excess responsibly.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #11. Tracy McCubbin
Tracy McCubbin is the founder of dClutterfly and author of organizing books. She has been featured in major media for her expertise on decluttering. Tracy provides actionable donation guides, teaching clients to release items with ease. She highlights the emotional attachments people form with clutter and how donation helps release them. Her Instagram showcases tips and motivational advice. Tracy’s voice is direct, blending professional experience with warmth.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #12. Anita Birges
Anita Birges is an Australian organizer with a strong media presence. She runs Mise En Place, a professional organizing service. Anita shares decluttering and donation tips on Instagram and in television appearances. Her style is energetic and practical, appealing to busy families. She frequently demonstrates how to sort items into donation piles. Her goal is to create homes that feel both beautiful and functional.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #13. Abby Lawson
Abby Lawson runs the “Just a Girl and Her Blog” platform, focused on organizing and simplifying. Her Instagram presence is full of bright and cheerful home solutions. Abby shares seasonal decluttering guides that include donation suggestions. She has written extensively about keeping homes manageable with kids. Her tone is approachable, blending DIY with structured systems. Donations are framed as an important step in making room for what matters.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #14. Allie Casazza
Allie Casazza is an author and podcaster advocating for minimalism in family life. Her decluttering philosophy centers on intentional living with fewer distractions. She frequently shares content about donating what no longer serves a purpose. Allie speaks openly about how clutter impacts mental health. Her guidance empowers mothers to simplify and reclaim time. She has built an audience inspired by her raw honesty and clear steps.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #15. Nikki Boyd – At Home With Nikki
Nikki Boyd is a professional organizer and YouTube creator. She shares elegant, practical home organization ideas. Her seasonal declutter content often incorporates donation reminders. Nikki’s style appeals to viewers who want both order and design. She connects organization with lifestyle improvements. Donations are encouraged as part of resetting homes for each season.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #16. Shira Gill
Shira Gill is an author, organizer, and coach specializing in minimalist edits. Her Instagram showcases sleek, decluttered homes. She offers donation resources and rehoming tips as part of her edits. Shira’s philosophy blends luxury with simplicity. Her clients are encouraged to live with less but better. She positions donation as a natural step in curating intentional spaces.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #17. Dana K. White
Dana K. White is the creator of “A Slob Comes Clean,” a blog and podcast. She is candid about her personal struggles with clutter. Dana developed practical donation rules, like “the container concept,” to help people make decisions. Her content is relatable, filled with humor and real-life examples. She reminds audiences that small steps lead to big progress. Donations are presented as easy wins that clear space quickly.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #18. FlyLady – Marla Cilley
Marla Cilley, known as FlyLady, pioneered online organizing communities. She teaches daily habits that make decluttering less overwhelming. Her routines often include donating items as part of the “27 Fling Boogie.” Marla’s tone is nurturing and supportive, especially for overwhelmed homemakers. She emphasizes progress over perfection. Her system has guided thousands to use donation as a decluttering tool.
From my garden pic.twitter.com/KUGJx9zHmC
— THEFLYLADY (@THEFLYLADY) April 27, 2025
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #19. Kayleen Kelly
Kayleen Kelly is a YouTube creator known for practical organizing videos. She walks viewers through room-by-room declutters. Her content often highlights creating donation piles. Kayleen emphasizes simplicity and realistic progress. Her approachable style makes decluttering less intimidating. She inspires viewers to take consistent steps toward a calmer home.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #20. Alejandra Costello
Alejandra Costello is a professional organizer and educator. She shares organizing systems through videos and online programs. Her decluttering guidance includes detailed donation suggestions. Alejandra’s teaching is highly structured and easy to replicate. She motivates audiences to create sustainable routines. Her brand highlights how donation supports a clutter-free lifestyle.
TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #21. Peter Walsh
Peter Walsh is a well-known organizing expert and TV personality. He has appeared on shows like “Oprah” to teach decluttering. His philosophy emphasizes donating unused items to restore order. Peter’s approachable personality makes his advice memorable. He bridges practical systems with emotional decision-making. Donation is consistently presented as a key solution for clutter.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #22. Joanna Teplin
Joanna Teplin is co-founder of The Home Edit alongside Clea Shearer. She is known for her colorful, categorized organizing style. Joanna’s process always includes donation steps. Her Instagram features snapshots of celebrity projects and daily inspiration. She has built a brand recognized worldwide. Joanna shows that organizing is not complete without mindful donating.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #23. Priscila Sabóia
Priscila Sabóia is a Brazilian professional organizer and educator. She trains others in organizing systems and decluttering methods. Donation guidance is part of her framework, teaching people to give responsibly. Priscila’s content is energetic and practical. She speaks to an audience seeking both order and sustainability. Her reach has grown in Portuguese-speaking communities worldwide.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #24. Bea Johnson
Bea Johnson is the author of “Zero Waste Home” and a sustainability advocate. She lives by a minimalist lifestyle that emphasizes reducing and donating. Her message is rooted in environmental responsibility. Bea encourages others to pass items on rather than discard them. She demonstrates how donating supports both people and the planet. Her work has inspired a global zero-waste movement.
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TOP DECLUTTERING INFLUENCERS WITH DONATION GUIDES #25. The Minimalists
The Minimalists, Joshua Fields Millburn and Ryan Nicodemus, are authors and filmmakers. They built a movement encouraging intentional living with less. Their content often highlights donating as a pathway to freedom. They connect minimalism with mental clarity and generosity. Their podcasts and films reach audiences worldwide. The duo stresses that donations are a central act of releasing clutter.
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CONCLUSION
Letting go never feels perfect, but maybe it isn’t supposed to. Sometimes it’s messy, a mix of relief and regret, like tossing out old love letters but keeping the shoebox. Donation helps soften the sting, turning clutter into possibility for someone else. It’s strange how a sweater that sat untouched for years can suddenly become valuable when it leaves your house. The truth is, homes breathe easier when the extra weight is gone.
People don’t always notice the shift right away, but one morning the air feels lighter. There’s still the temptation to refill those empty spaces, and maybe that’s just human nature. But having voices who remind us to pause before buying another storage bin can make all the difference. These influencers aren’t selling perfection—they’re showing that less stuff can actually mean more living. And maybe that’s the kind of advice worth keeping.
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