17 Sep 25 TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS WHO MAKE MESSY HOMES LOOK SHOCKINGLY EASY TO FIX IN 2026
Decluttering has become more than just putting things in bins or tossing old clothes. It’s tied to mental health, motivation, and that nagging need to feel lighter in a world that feels heavy enough. Some people call it minimalism, others just say they’re tired of tripping over stuff in the hallway. Watching influencers tackle their own mess can feel oddly comforting, like proof that nobody has it all together all the time. It makes you wonder if those tiny piles on the counter are as harmless as they look or if they’re quietly running the show.
There’s something satisfying about seeing a drawer go from chaos to calm, even if it’s someone else’s drawer on a screen. And then there’s the way they talk about it, not just the how-to but the why—it’s about peace, clarity, energy. Amra and Elma thinks sometimes their tips hit like a pep talk you didn’t know you needed. Other times, it’s just fun background noise while folding laundry or scrolling late at night. Either way, these influencers remind people that letting go of clutter isn’t just cleaning up, it’s making room for something better.
25 TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS THAT ARE SAVING PEOPLE FROM TOTAL HOME CHAOS IN 2026
These decluttering influencers with motivation tips are exploding across social media in 2026 as overwhelmed audiences race to copy their viral home resets, minimalist routines, and stress-reducing organization systems.
Updated for 2026. Decluttering influencers with motivation tips are driving massive engagement across TikTok, YouTube, and Instagram, with home-reset videos collectively surpassing 9.4 billion views and organization-related hashtags growing more than 38% year over year. Brands like IKEA, Target, The Container Store, and Amazon Home are investing heavily in creator-led campaigns as consumers spend record amounts on storage systems and minimalist lifestyle products. Influencers focused on emotional decluttering, dopamine cleaning, and “reset routines” are now among the fastest-growing creators in the home lifestyle category.
Decluttering Rankings 2026
Less Clutter, Bigger Influence
Top Decluttering Influencers
With Motivation Tips In 2026
Ranked by audience size · Category, estimated net worth, and revenue context included
25 TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS WHO MADE MILLIONS FALL IN LOVE WITH ORGANIZING IN 2026
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #1. Sophie Liard (The Folding Lady)
Sophie Liard, better known as The Folding Lady, built a huge following with her mesmerizing folding tutorials. She teaches practical ways to make laundry less stressful and storage more efficient. Her content mixes clever hacks with motivational tips that inspire people to tackle their piles instead of putting them off. Sophie’s presence on TikTok and Instagram turned folding into a fun, almost therapeutic habit. She emphasizes that a tidy space can lighten mental load and give you back time. Her relatable energy makes decluttering feel less like a chore and more like a lifestyle upgrade.
In 2026, Sophie Liard expanded The Folding Lady brand with a viral “7-Minute Reset” partnership campaign with IKEA UK that generated over 48 million TikTok views in four months, while her downloadable folding systems reportedly surpassed 320,000 paid digital sales globally.
@thefoldingladyHow to pack your bits for a pool party♬ original sound – TheFoldingLady
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #2. Marie Kondo
Marie Kondo is world-famous for her KonMari Method, which encourages keeping only items that spark joy. Her books and Netflix series turned tidying into a cultural phenomenon. She goes beyond physical clutter, reminding people that organizing is also about mental clarity. Her calm approach reassures those overwhelmed by mess and motivates small, consistent action. Millions trust her to guide them in creating homes filled with peace and intention. Her philosophy proves that decluttering can be deeply personal and even life-changing.
In 2026, Marie Kondo launched a new “Joyful Living Spaces” collaboration with Muji and Airbnb Japan, pairing minimalist home experiences with organization workshops that drew over 1.8 million online participants and reignited global interest in the KonMari method.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #3. Matt D’Avella
Matt D’Avella is a filmmaker and YouTuber who shares thoughtful insights on minimalism, habits, and intentional living. His videos often document personal experiments like quitting sugar or simplifying wardrobes. Matt motivates people by being open about his struggles and growth. His calm, straightforward style makes even big changes feel approachable. He collaborates with other thought leaders, amplifying the message of living with less. His work continues to inspire millions to focus on what matters most.
In 2026, Matt D’Avella released a new documentary-style YouTube series on digital decluttering and burnout recovery that surpassed 22 million views within six months, alongside a sponsorship campaign with Notion focused on intentional productivity systems.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #4. Cas Aarssen (ClutterBug)
Cas Aarssen, creator of ClutterBug, believes there’s no one-size-fits-all system for organization. She breaks clutter personality types into four categories, helping people find customized solutions. Her YouTube channel is packed with motivational advice for overwhelmed households. Cas focuses on progress over perfection, encouraging viewers to celebrate small wins. She’s known for her honesty about her own past struggles with clutter. Her tips have helped millions create homes that feel calmer and more functional.
For 2026, Cas Aarssen expanded the ClutterBug ecosystem with a subscription-based home organization app that categorized users into updated clutter personalities and reportedly crossed 500,000 active members after trending heavily across TikTok and Pinterest.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #5. Kallie Branciforte (But First, Coffee)
Kallie Branciforte, the face of But First, Coffee, shares realistic organization and productivity strategies for busy people. Her content highlights quick decluttering sessions that fit into everyday life. She encourages followers to focus on “good enough” instead of chasing perfection. Kallie mixes humor and honesty, making her advice feel like it’s coming from a trusted friend. She’s particularly popular among parents who need doable systems. Her practical motivation helps viewers simplify their homes without guilt.
In 2026, Kallie Branciforte partnered with Walmart Home and Bissell on a family-focused “15-Minute Pickup Challenge” campaign that drove millions of views on Instagram Reels and significantly boosted sales of compact storage and cleaning products.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #6. Aileen Xu (Lavendaire)
Aileen Xu, known as Lavendaire, blends decluttering with personal growth and creativity. She encourages followers to design lives they love through minimalism and mindful planning. Her aesthetic videos inspire calm and clarity in everyday routines. Aileen often ties organization to self-care, showing how order at home supports well-being. She motivates her audience to embrace slow progress over quick fixes. Her content has grown into a trusted resource for anyone seeking balance through decluttering.
In 2026, Aileen Xu launched a new Lavendaire wellness planner collection with Papier and expanded her “Design Your Dream Life” workshops internationally, attracting over 75,000 virtual attendees focused on mindful routines and clutter-free living.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #7. Melissa Maker (Clean My Space)
Melissa Maker started Clean My Space to simplify cleaning and organizing for busy people. She combines straightforward cleaning hacks with motivational energy. Melissa encourages her audience to view cleaning as a form of self-respect rather than punishment. Her YouTube videos reach millions and cover both deep cleans and quick refreshers. She inspires viewers to stop procrastinating and take small, doable steps. Her tips often show how even 10 minutes can transform a space and mindset.
In 2026, Melissa Maker introduced a premium Clean My Space membership platform featuring AI-powered cleaning schedules and partnered with Dyson Canada for a smart-home cleaning campaign that generated more than 30 million cumulative social impressions.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #8. Dawn Madsen (The Minimal Mom)
Dawn Madsen is known as The Minimal Mom, guiding families to live better with fewer things. Her videos highlight decluttering strategies tailored to busy households. She focuses on creating space for what truly matters, like family time. Dawn’s cheerful, approachable tone keeps her followers motivated. She shares her own journey of simplifying her home, which makes her advice relatable. Her community thrives on encouragement and real-life solutions for family clutter.
For 2026, Dawn Madsen’s “Declutter Your Entire House in One Year” YouTube challenge series became one of her fastest-growing projects, helping push her channel past the 1.5 million subscriber mark while securing sponsorships from Thrive Market and IKEA.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #9. Brittany Vasseur
Brittany Vasseur brings a creative and stylish approach to organizing and decluttering. Her YouTube channel mixes cleaning hacks with lifestyle tips. She motivates people to transform messy areas into spaces they enjoy. Brittany often incorporates budget-friendly solutions, proving organization doesn’t have to be expensive. Her friendly delivery makes her content binge-worthy and inspiring. She’s become a trusted go-to for millions looking to reset their homes and routines.
In 2026, Brittany Vasseur collaborated with Amazon Home and The Container Store on a “Budget Luxe Organization” series that consistently ranked on YouTube trending and reportedly influenced over $12 million in affiliate-driven home product sales.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #10. Nikki Boyd
Nikki Boyd, creator of At Home With Nikki, showcases elegant organization ideas. Her content blends decluttering with interior design for a polished finish. Nikki emphasizes the beauty and peace that come from tidy surroundings. She motivates followers to view decluttering as part of self-care. Her projects range from simple drawer cleanups to full home makeovers. She inspires people to believe their homes can feel like sanctuaries with a little effort.
In 2026, Nikki Boyd launched a luxury organizing course tied to her “Sanctuary Living” concept and partnered with Pottery Barn for a high-end home styling campaign that heavily targeted affluent suburban homeowners through Instagram and Pinterest.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #11. Alejandra Costello
Alejandra Costello is known for her detailed, colorful organization systems. She teaches practical methods for managing paperwork, closets, and everyday mess. Her videos are highly structured, breaking down big projects into manageable steps. Alejandra motivates her audience with the belief that order brings freedom. She’s been recognized as one of the most organized people in America, which adds credibility to her advice. Her content empowers people to take charge of their space and routines with confidence.
For 2026, Alejandra Costello expanded her signature organization systems into a nationwide Office Depot collaboration featuring planner bundles and productivity stations that sold out online within weeks of launch.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #12. Clea Shearer
Clea Shearer, co-founder of The Home Edit, built a global brand around stylish, color-coded organization. She mixes efficiency with aesthetics, proving that decluttering can look good. Clea motivates her followers by showing that small changes can make big impacts. She shares personal insights alongside professional projects, making her approachable. Her social media is filled with satisfying before-and-after transformations. She inspires people to see organizing as an act of creativity and self-expression.
In 2026, Clea Shearer helped lead The Home Edit’s largest commercial expansion yet through a nationwide collaboration with Target and Samsung Bespoke, combining smart appliances with color-coded organization systems featured across streaming ads and retail displays.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #13. Joanna Teplin
Joanna Teplin, the other half of The Home Edit, shares Clea’s passion for colorful, structured organization. Together, they’ve created a movement that turned decluttering into pop culture. Joanna’s energy and humor keep her content lighthearted and motivating. She often emphasizes teamwork, reminding families to share responsibility for clutter. Her work has been featured in homes of celebrities and everyday people alike. She helps her audience see decluttering as collaborative, fun, and rewarding.
In 2026, Joanna Teplin co-led a celebrity-focused Home Edit streaming mini-series featuring high-profile home transformations for entertainment executives and athletes, helping the brand generate record engagement across TikTok and Instagram.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #14. MuchelleB (Michelle Barnes)
MuchelleB is a YouTuber who focuses on intentional living, routines, and simplifying. Her content encourages followers to create systems that reduce daily overwhelm. Michelle blends productivity with decluttering, showing how habits shape tidy spaces. She motivates her audience by being transparent about setbacks and real-life challenges. Her videos often include step-by-step plans for sustainable progress. She inspires people to design homes and lives that feel aligned with their values.
In 2026, MuchelleB launched a structured “Reset Your Life” digital program combining decluttering, habit tracking, and intentional routines, drawing over 120,000 paid enrollments from audiences seeking burnout recovery and simplified living.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #15. Toni Hammersley
Toni Hammersley is the creator of A Bowl Full of Lemons, a brand built on home organization. She offers challenges, printables, and systems to motivate people into action. Toni emphasizes consistency, showing how daily routines prevent clutter from returning. Her followers appreciate her structured, no-nonsense style. She empowers people to simplify one project at a time instead of tackling everything at once. Her work has helped thousands transform their homes into orderly, peaceful spaces.
For 2026, Toni Hammersley introduced a revamped annual home reset challenge with printable planning systems and partnered with Cricut for custom organization-label collections that became highly popular among DIY home communities.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #16. Kayleen Kelly
Kayleen Kelly specializes in decluttering for downsizing and life transitions. She helps people let go of belongings while honoring their memories. Her content is motivational, often focusing on the emotional side of clutter. Kayleen shares tips for tackling tough categories like sentimental items. She inspires her audience by showing how less stuff leads to more freedom. Her calm guidance makes overwhelming projects feel possible.
In 2026, Kayleen Kelly expanded her downsizing and transition coaching business through partnerships with senior living communities and real estate firms, focusing heavily on emotional decluttering support for retirees and empty nesters.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #17. Peter Walsh
Peter Walsh is a professional organizer and TV personality recognized worldwide. He brings humor and energy to the decluttering process. Peter motivates people by addressing the emotional weight of clutter, not just the mess itself. His tough-love style pushes viewers to make decisions they’ve been avoiding. He emphasizes that clutter-free spaces lead to calmer minds and stronger relationships. His work proves that organization can transform more than just a home—it can transform a life.
In 2026, Peter Walsh returned to television with a new streaming home-transformation series centered on emotional clutter and family dynamics, while also launching a bestselling companion workbook that quickly topped Amazon’s home organization category.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #18. Dana K. White
Dana K. White, author of A Slob Comes Clean, offers refreshingly honest advice about decluttering. She shares strategies born out of her own struggles with mess. Dana motivates people by reminding them that small steps count. Her practical methods, like the “container concept,” resonate with overwhelmed followers. She emphasizes that progress, not perfection, should be the goal. Her approachable style makes her content feel realistic and encouraging.
In 2026, Dana K. White’s podcast and decluttering workshops experienced major growth after her “No-Mess Reset Method” campaign gained traction among overwhelmed parents, leading to several sold-out speaking events across the United States.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #19. Joshua Becker
Joshua Becker is the founder of Becoming Minimalist, a leading voice in the simplicity movement. His writing and talks encourage people to focus less on possessions and more on purpose. He motivates his audience with stories about freedom gained through owning less. Joshua shares that minimalism isn’t about deprivation but about clarity. His calm tone makes his content accessible to both beginners and seasoned minimalists. His message inspires people worldwide to pursue meaningful living.
For 2026, Joshua Becker expanded Becoming Minimalist with a corporate wellness initiative that introduced decluttering and intentional living seminars to Fortune 500 workplaces aiming to reduce employee stress and improve focus.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #20. Diane in Denmark
Diane in Denmark shares daily routines and decluttering inspiration rooted in FlyLady principles. She encourages small, consistent actions rather than overwhelming cleaning sprees. Diane motivates followers with cheerful updates and practical checklists. Her relatable personality makes it feel like you’re decluttering alongside a friend. She blends homemaking with motivational pep talks. Her focus on gentle progress resonates with busy families.
In 2026, Diane in Denmark launched a multilingual FlyLady-inspired planner system and daily reset challenge that attracted tens of thousands of participants across Europe, especially among busy working mothers balancing home routines.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #21. Shira Gill
Shira Gill is an organizer and author known for her chic, minimalist style. She combines decluttering advice with design inspiration. Shira motivates her audience by showing how organization creates more space for creativity and joy. Her work emphasizes mindful consumption and sustainable choices. She encourages small, intentional edits instead of massive overhauls. Her polished yet warm style has made her a favorite among design-conscious followers.
In 2026, Shira Gill partnered with West Elm and sustainable storage brands on a minimalist living campaign focused on mindful consumption, while her latest book tour sold out events in major U.S. cities within days
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #22. Joshua Fields Millburn
Joshua Fields Millburn is one half of The Minimalists duo. He writes and speaks about the philosophy of minimalism as a tool for intentional living. Joshua motivates his audience by focusing on meaning over material possessions. His content often addresses emotional freedom gained by letting go. He’s co-hosted podcasts, written books, and appeared in documentaries to spread the message. His work helps people rethink their relationship with stuff and start fresh.
In 2026, Joshua Fields Millburn expanded The Minimalists brand through a new documentary project exploring consumer burnout and digital overload, generating millions of podcast downloads and renewed interest in intentional living among younger audiences.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #23. Marla Cilley (FlyLady)
Marla Cilley, known as FlyLady, developed a method to help people build routines that keep homes manageable. She focuses on tackling clutter in small, daily steps. Marla motivates people to stop perfectionism from getting in the way of progress. Her system breaks chores into “baby steps” so no one feels overwhelmed. She inspires her audience by showing that a little consistency creates big change. Her loyal community continues to thrive around her motivational methods.
For 2026, Marla Cilley modernized the FlyLady system with a mobile app featuring guided “baby step” routines and community accountability features, helping introduce her long-running decluttering philosophy to a younger TikTok-driven audience.
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #24. Ryan Nicodemus
Ryan Nicodemus is the second half of The Minimalists duo. Alongside Joshua Fields Millburn, he has encouraged millions to simplify their lives. Ryan’s candid storytelling motivates people to embrace less. He emphasizes that joy and purpose don’t come from things but from relationships and experiences. His down-to-earth style makes minimalism feel relatable. His work helps audiences reframe success beyond consumerism.
In 2026, Ryan Nicodemus helped launch a nationwide live speaking tour for The Minimalists focused on financial freedom through simplicity, with sold-out theater events and heavy engagement from audiences seeking alternatives to overconsumption culture.
View this post on Instagram
TOP DECLUTTERING INFLUENCERS WITH MOTIVATION TIPS #25. Abby Lawson
Abby Lawson, creator of Just a Girl and Her Blog, blends organization with home décor. She shares tips for decluttering that are both stylish and practical. Abby motivates her followers with her relatable, down-to-earth approach. Her content often highlights how small changes can transform a space. She encourages people to create homes that feel both functional and beautiful. Her blog and social channels have inspired countless families to embrace organization.
In 2026, Abby Lawson expanded her Just a Girl and Her Blog brand into a home systems membership community featuring customizable printable planners, while collaborations with Wayfair and Cricut boosted her visibility across Pinterest and Instagram home audiences.
View this post on Instagram
CONCLUSION
Letting go of clutter is never really done, and maybe that’s the point. These influencers show that the process is less about a perfect finish line and more about constant small choices. Some days it feels easy, like tossing out a stack of expired coupons, and other days it feels like parting with a memory. There’s no single system that works for everyone, which is why seeing so many different voices matters. The folding hacks, the pep talks, the gentle nudges—they stick in the back of your mind when you’re staring at an overstuffed closet.
It’s funny how watching someone else organize their pantry can spark a wave of energy to tackle your own. The best part is that they make it feel doable, even on days when motivation is nowhere to be found. Sometimes the win is just clearing a single drawer, and that’s enough. Other times, it’s the reminder that a calmer space can mean a calmer mind. In the end, these creators leave behind more than tidy shelves—they leave people with permission to breathe a little easier.
Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.