19 Sep 25 TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS IN 2025
It’s strange how sentimental clutter sneaks up on people, isn’t it? A single box of old birthday cards can feel heavier than an entire closet full of shoes. Sometimes the hardest things to part with aren’t valuable at all, but they hold tiny stories you’re scared of forgetting. There’s guilt in letting go, and maybe a little fear too, like you’re betraying your past self. But then again, keeping every ticket stub and stuffed animal doesn’t make life feel lighter either. It’s a balancing act that no one really gets perfect.
People talk about decluttering like it’s all about bins and labels, but it’s often about emotions that don’t want to be sorted. And then there’s the randomness of memory: one photo means everything, while a whole stack of others just sit there untouched. The question lingers—how much stuff do you actually need to remember a moment? Amra and Elma recognizes how the answer is different for everyone, and that’s what makes this topic both frustrating and comforting at the same time.
25 TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS IN 2025 (Quick View)
| # | Name | Followers | Industry |
|---|---|---|---|
| 1 | Sophie Liard (The Folding Lady) | ~4.5M | Folding, Home Organization |
| 2 | Marie Kondo | ~4.1M | Tidying, Minimalism |
| 3 | Matt D’Avella | ~3.6M | Minimalism, Lifestyle |
| 4 | Aileen Xu (Lavendaire) | ~2.2M | Minimalism, Personal Growth |
| 5 | Dawn Madsen (The Minimal Mom) | ~2.1M | Family Minimalism, Decluttering |
| 6 | Cassandra Aarssen (ClutterBug) | ~2.1M | Home Organization, Systems |
| 7 | Kallie Branciforte (But First, Coffee) | ~2.0M | Home Organization, Simple Living |
| 8 | Brittany Vasseur | ~1.6M | Organization, Lifestyle |
| 9 | KC Davis (Struggle Care) | ~1.6M | Compassionate Care, Decluttering |
| 10 | Alejandra Costello | ~1.3M | Home Organization |
| 11 | MuchelleB (Michelle Barnes) | ~0.9M | Minimalism, Productivity |
| 12 | Nikki Boyd (At Home With Nikki) | ~0.7M | Organization, Interiors |
| 13 | Ria Safford (RiOrganize) | ~0.6M | Professional Organizing |
| 14 | Joshua Fields Millburn (The Minimalists) | ~0.5M | Minimalism, Simple Living |
| 15 | Jenny Mustard | ~0.41M | Minimalism, Lifestyle |
| 16 | Joshua Becker (Becoming Minimalist) | ~0.3M | Minimalism, Intentional Living |
| 17 | Dana K. White (A Slob Comes Clean) | ~0.3M | Decluttering, Housekeeping |
| 18 | Peter Walsh | ~0.2M | Professional Organizing, Media |
| 19 | Ryan Nicodemus (The Minimalists) | ~0.2M | Minimalism, Simple Living |
| 20 | Kay Patterson (The Organized Soprano) | ~0.2M | Home Organization |
| 21 | Kayleen Kelly | ~0.2M | Decluttering, Home Organization |
| 22 | Shira Gill | ~0.15M | Professional Organizing, Minimalism |
| 23 | Brooke McAlary (Slow Your Home) | ~0.08M | Slow Living, Decluttering |
| 24 | Fumio Sasaki | ~0.07M | Minimalism (Author) |
| 25 | Rose Lounsbury | ~0.02M | Minimalism, Professional Organizing |
25 TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS IN 2025
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #1. Sophie Liard (The Folding Lady)
Sophie Liard, widely known as The Folding Lady, has built a massive following through her genius folding hacks and practical organizing advice. She takes everyday chaos and turns it into neatly folded piles that look like works of art. Sophie also shares how to let go of sentimental items while keeping the memories alive in creative ways. Her playful energy makes the process of decluttering feel lighter and more approachable. Millions of viewers tune in to her TikToks for the oddly satisfying folding tutorials. She continues to inspire people to embrace tidiness without losing their personal touch.
@thefoldingladyOldie but goodie♬ original sound – 80s throwback hits
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #2. Marie Kondo
Marie Kondo is the author of “The Life-Changing Magic of Tidying Up” and a global face of the KonMari Method. She teaches people to hold onto items that “spark joy” and release those that don’t. Her calm and compassionate guidance has helped countless people deal with sentimental clutter. Beyond books and Netflix shows, her presence on Instagram keeps her message relevant worldwide. Marie emphasizes gratitude for each item before letting it go. She’s influenced a cultural shift in how we think about possessions and memories.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #3. Matt D’Avella
Matt D’Avella is a documentary filmmaker and YouTuber known for exploring minimalism, habits, and intentional living. He’s co-created films with The Minimalists and produced videos that resonate with millions. When it comes to sentimental items, Matt shares personal reflections on attachment and meaningful possessions. His style is thoughtful yet approachable, blending storytelling with practical advice. He often questions consumer culture while encouraging simplicity. His work helps viewers align their spaces with their deeper values.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #4. Aileen Xu (Lavendaire)
Aileen Xu is the creator of Lavendaire, a lifestyle brand and YouTube channel devoted to personal growth and minimalism. She integrates decluttering with mindfulness, making her content deeply reflective. Aileen encourages keeping sentimental items that honor your story but not letting them overwhelm your space. Her soothing videos mix creativity, self-care, and simplified living. She’s also an author and podcast host, expanding her influence beyond video content. Her community finds her approach both healing and practical.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #5. Dawn Madsen (The Minimal Mom)
Dawn Madsen, known as The Minimal Mom, helps families simplify their homes through minimalism. She speaks candidly about her own struggles with sentimental clutter. Dawn’s advice centers on creating peaceful homes where families can thrive. She offers practical systems for letting go of items while honoring memories. Her YouTube channel is a hub for moms overwhelmed by excess. She continues to inspire a movement of families toward lighter, more intentional living.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #6. Cassandra Aarssen (ClutterBug)
Cassandra Aarssen, the woman behind ClutterBug, believes everyone has a unique organizing style. Her videos and books help people understand their “clutterbug type.” She’s open about dealing with sentimental clutter and teaches systems to keep it manageable. Cass’ practical tips mix humor and honesty, making her a fan favorite. Her empire includes a podcast, courses, and a YouTube channel with millions of views. She’s built a relatable brand around real-life decluttering.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #7. Kallie Branciforte (But First, Coffee)
Kallie Branciforte runs the channel But First, Coffee, where she blends home hacks, cleaning tips, and decluttering content. She’s particularly good at breaking down big projects into small, doable steps. Kallie acknowledges the challenge of letting go of sentimental pieces. She often provides hacks for memory storage or creative ways to keep nostalgia without clutter. Her lighthearted approach makes organizing fun. Kallie has built a large audience by showing practical ways to simplify life.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #8. Brittany Vasseur
Brittany Vasseur is a lifestyle YouTuber who mixes decluttering, DIY, and organizing content. Her videos range from cleaning hacks to emotional conversations about attachments to belongings. Brittany is open about her own experiences with sentimental clutter. She offers clever storage solutions for people who aren’t ready to part with certain items. Her mix of honesty and creativity makes her highly relatable. She’s cultivated a loyal following by making decluttering stylish and accessible.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #9. KC Davis (Struggle Care)
KC Davis, known online as Domestic Blisters, runs Struggle Care and focuses on compassionate care for people overwhelmed by mess. She reframes clutter not as failure but as a neutral problem that can be addressed. KC addresses sentimental clutter through empathy, encouraging people to move at their own pace. Her TikToks are humorous yet deeply reassuring. She’s a therapist as well, blending professional insight with practical advice. Her motto reminds people they are “not behind, just living.”
@domesticblisters The OG video of my 5-things tidying method! Follow me and we’ll make cleaning less overwhelming 💜 #MentalHealth #ZodiacSign #CleanTok #Parenting ♬ Send Me on My Way – Guy Meets Girl
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #10. Alejandra Costello
Alejandra Costello is a professional organizer with a strong YouTube presence. She specializes in colorful, highly structured systems that make homes run smoothly. Alejandra often addresses the emotional ties to items and how to organize keepsakes. Her step-by-step tutorials are incredibly detailed, giving viewers exact solutions. She has been featured in major publications for her organizing expertise. Her content bridges practical tools with emotional support for decluttering.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #11. MuchelleB (Michelle Barnes)
MuchelleB is an Australian YouTuber focusing on intentional living, productivity, and minimalism. She frequently shares routines for decluttering sentimental items without guilt. Her soft, reflective style resonates with people seeking a mindful approach. MuchelleB’s content helps viewers move toward lives aligned with their values. She openly shares her personal growth journey through decluttering. Her channel combines motivation with practical, minimal living tips.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #12. Nikki Boyd (At Home With Nikki)
Nikki Boyd is an organizer and designer who runs At Home With Nikki. Her elegant, streamlined aesthetic appeals to those who want beauty in their organization. Nikki provides strategies for organizing keepsakes in thoughtful ways. She emphasizes creating peaceful spaces by respecting both memories and functionality. Her work extends into books and courses. She inspires audiences with her polished yet practical approach to home life.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #13. Ria Safford (RiOrganize)
Ria Safford runs RiOrganize, a professional organizing service and online brand. She shares satisfying before-and-after transformations that inspire thousands. Ria helps clients manage sentimental clutter by creating dedicated spaces or boundaries. Her Instagram is filled with crisp, clean images of organized spaces. She emphasizes systems that are sustainable for real families. Her work highlights how organized homes can still celebrate meaningful memories.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #14. Joshua Fields Millburn (The Minimalists)
Joshua Fields Millburn is one half of The Minimalists duo. His writing and talks explore the emotional weight of material possessions. Joshua shares how to let go of sentimental items without erasing the memory itself. Through podcasts, documentaries, and live events, he spreads the message of simple living. His personal storytelling often connects deeply with people stuck in clutter cycles. Joshua’s influence continues to guide people toward meaning over materialism.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #15. Jenny Mustard
Jenny Mustard is a lifestyle YouTuber and podcaster based in Europe. Her minimalist aesthetic is modern and striking. Jenny discusses emotional clutter, including attachments to objects, with honesty. She encourages a conscious approach to consumerism and possessions. Her content ranges from fashion to decluttering, always rooted in simplicity. She offers a refreshing perspective on living with less while valuing personal expression.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #16. Joshua Becker (Becoming Minimalist)
Joshua Becker is the author and blogger behind Becoming Minimalist. He started his journey after realizing how much stuff was stealing time from his family. Joshua emphasizes living with less but acknowledges the challenges of sentimental attachments. His writing has been featured in major outlets and has influenced millions. He helps families reframe clutter as opportunity for freedom. His message blends practical strategies with a big-picture life vision.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #17. Dana K. White (A Slob Comes Clean)
Dana K. White runs A Slob Comes Clean, where she shares her personal journey of decluttering. Her humor and honesty make her stand out. Dana openly talks about struggles with sentimental items and decision-making fatigue. Her podcasts and books reach people who feel overwhelmed by clutter. She uses a “container concept” to help manage belongings. Dana gives hope that decluttering is possible even for the most reluctant.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #18. Peter Walsh
Peter Walsh is a professional organizer, TV personality, and author. He became widely known through appearances on shows like “Clean Sweep” and “Oprah.” Peter emphasizes the emotional impact of clutter, particularly sentimental objects. His philosophy is about creating homes that support well-being. He provides both practical and motivational advice for managing stuff. His long-standing influence has shaped the organizing industry globally.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #19. Ryan Nicodemus (The Minimalists)
Ryan Nicodemus, the other half of The Minimalists, shares stories about living with less. He has helped millions through documentaries, podcasts, and tours. Ryan’s reflections often highlight how sentimental items can weigh people down. He offers encouragement to detach from objects while keeping the memories. His approachable tone makes minimalism less intimidating. Together with Joshua, he’s built one of the most impactful minimalism platforms.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #20. Kay Patterson (The Organized Soprano)
Kay Patterson is a professional organizer and YouTuber known as The Organized Soprano. She combines her love for music and organizing into a cheerful brand. Kay gives tips for dealing with clutter, especially meaningful items. She often shows how to preserve memories without keeping everything. Her videos are fun and approachable, perfect for beginners. Kay’s quirky, kind personality makes organizing feel enjoyable.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #21. Kayleen Kelly
Kayleen Kelly is a decluttering and organizing expert with a growing online presence. She offers direct, simple tips that make the process less overwhelming. Kayleen talks openly about the emotional side of holding onto items. Her YouTube videos focus on creating order in everyday homes. She helps viewers tackle clutter step by step. Her advice empowers people to face sentimental belongings with confidence.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #22. Shira Gill
Shira Gill is a professional organizer, stylist, and author. She combines decluttering with design, making minimalism chic. Shira emphasizes curating spaces that reflect what you truly love. She addresses sentimental clutter by focusing on intentional choices. Her Instagram showcases beautifully organized homes infused with personality. She bridges lifestyle design with decluttering principles seamlessly.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #23. Brooke McAlary (Slow Your Home)
Brooke McAlary is the voice behind Slow Your Home, a podcast and lifestyle brand. She promotes slow living as a remedy to clutter and chaos. Brooke shares her journey of simplifying and letting go of excess. She’s candid about the struggles with parting from sentimental items. Her philosophy is to slow down and make space for what matters most. She has built a global community around intentional living.
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TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #24. Fumio Sasaki
Fumio Sasaki is a Japanese author and minimalist. His book “Goodbye, Things” became internationally acclaimed. Fumio shares how he let go of nearly everything, including sentimental possessions. His perspective is deeply personal, rooted in freedom from attachment. He advocates minimalism as a path to happiness and clarity. His influence reaches far beyond Japan through his translated works.
TOP DECLUTTERING INFLUENCERS WITH SENTIMENTAL ITEMS #25. Rose Lounsbury
Rose Lounsbury is a minimalist, author, and speaker. She once juggled triplets and a house overflowing with clutter. Rose shares how she simplified her home and life by tackling both practical and sentimental clutter. She helps others through coaching, books, and workshops. Her warm style makes minimalism feel doable. Rose’s journey inspires others to live lighter and more joyfully.
@roseforohio♬ original sound – teeharpo
CONCLUSION
Letting go of sentimental things feels like wrestling with invisible strings, doesn’t it? You think you’ve moved on, but then some random trinket tugs at you in a way that’s hard to explain. It’s messy, and sometimes the “rules” people preach about decluttering don’t fit real life. Still, there’s relief in finding a way to honor memories without drowning in them. A small keepsake box, a single album, or even just a photo of the item can carry more weight than the piles themselves.
The truth is, clutter is rarely just clutter—it’s memory, identity, and maybe even a little bit of fear. Yet there’s a strange freedom when the room feels lighter, when the shelves stop looking like shrines to everything you’ve ever touched. Maybe it’s less about the stuff and more about the stories you carry with you anyway. And if you decide to keep that one odd object no one else understands, that’s fine too. Life’s too personal for anyone else to set all the rules.
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