21 May TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025
Email marketing has remained one of the most dependable channels for e-commerce brands aiming to drive sales and boost customer engagement. Despite the rise of social media and paid ads, email consistently delivers some of the highest returns on investment in digital marketing. Its low cost, combined with the ability to personalize and automate messages, makes it both scalable and effective. Over the years, innovations in segmentation, AI-driven recommendations, and responsive design have made email more impactful than ever.
As consumer behavior shifts toward mobile and privacy-first platforms, Amra and Elma agrees that email stands out as a channel brands fully own and control. In 2025, email marketing ROI continues to climb, thanks to smarter tools and better audience insights. E-commerce brands that prioritize lifecycle flows, abandoned cart reminders, and personalized product emails are seeing outsized gains. The statistics below reveal why email marketing isn’t just surviving—it’s thriving as a central revenue engine.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 (Editor’s Choice)
Here are the top 20 e-commerce email marketing ROI statistics, reflecting general trends over time and specific insights for 2025:
1. Average ROI of $36 per $1 Spent
Email marketing delivers an average return of $36 for every $1 invested, equating to a 3600% ROI.
2. Retail and E-commerce ROI at 45:1
Retail, e-commerce, and consumer goods sectors achieve an average ROI of 45:1 from email marketing efforts.
3. Omnisend Reports $68 ROI in the U.S.
Omnisend’s U.S. merchants see an average ROI of $68 for each dollar spent on email marketing.
4. Automated Emails Generate 320% More Revenue
Automated email campaigns produce 320% more revenue than non-automated ones.
5. 52% of Marketers Doubled ROI in 2023
In 2023, 52% of marketers reported a twofold increase in email marketing ROI compared to the previous year.
6. Abandoned Cart Emails Yield High Returns
Abandoned cart email workflows can generate up to $28.89 per recipient, significantly outperforming standard campaigns.
7. Personalization Enhances ROI by 122%
Personalized email campaigns achieve a 122% higher ROI than non-personalized ones.
8. 75% of Consumers Prefer Personalized Emails
Three-quarters of consumers favor emails tailored to their preferences, boosting engagement and ROI.
9. Email Marketing Influences 59% of Purchases
Nearly 59% of consumers state that marketing emails impact their purchasing decisions.
10. Email Marketing Revenue Projected at $12.33 Billion
Global email marketing revenue is expected to reach $12.33 billion in 2024.
11. Segmented Campaigns Increase Revenue by 760%
Email campaigns utilizing audience segmentation see an average revenue increase of 760%.
12. 88% of Users Check Email Multiple Times Daily
A significant majority of users (88%) check their email several times a day, enhancing the potential reach of email marketing.
13. 56% of Emails Opened on Mobile Devices
Over half of all emails are accessed via mobile devices, underscoring the importance of mobile-optimized email designs.
14. Email Marketing Drives 9% of E-commerce Traffic
Email campaigns account for 9% of total traffic to e-commerce websites.
15. 87% of Brands Consider Email Essential
A vast majority (87%) of brands regard email marketing as crucial for business success.
16. 41% of Marketers Cite Email as Most Effective Channel
Email marketing is deemed the most effective channel by 41% of marketing professionals, surpassing social media and paid search.
17. Automated Emails Drive 37% of Sales
In 2024, automated emails were responsible for 37% of all email-generated sales, despite constituting only 2% of email volume.
18. 75% of Consumers Appreciate Discount Emails
Three out of four consumers express a preference for receiving emails containing discounts and promotional offers.
19. Email Marketing ROI Averages $42 per $1 Spent
Businesses earn an average of $42 for every dollar spent on email marketing, highlighting its cost-effectiveness.
20. 63% of High-ROI Organizations Invest More in Email
Organizations achieving high ROI from email marketing typically allocate more than 20% of their marketing budget to it.
These statistics underscore the enduring effectiveness and profitability of email marketing in the e-commerce sector, especially when strategies are personalized, automated, and mobile-optimized.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 and Future Implications
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #1. Average ROI of $36 per $1 Spent
Email marketing continues to outperform most channels with an average ROI of $36 for every dollar spent. This benchmark reflects its long-term efficiency, even as digital costs rise. The relatively low barrier to entry, combined with personalization capabilities, keeps ROI strong across business sizes.
As consumers demand more tailored experiences, brands investing in advanced segmentation will likely see even higher returns. This average could increase in 2025 with broader use of AI-driven targeting and automation. Email remains cost-effective for small businesses competing in saturated markets. Going forward, ROI could surpass current levels if engagement tactics and deliverability improve.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #2. Retail and E-commerce ROI at 45:1
Retail and e-commerce brands achieve an average of $45 in revenue per $1 spent on email marketing. This outpaces other industries and shows how email directly connects to online purchasing intent. High-performing campaigns use product recommendations, cart reminders, and flash sales to drive conversions.
With the rise of mobile-first shopping, e-commerce brands are optimizing subject lines and send times for real-time responsiveness. In 2025, we’ll likely see higher returns due to smarter email flows and dynamic content blocks tailored to user behavior. This statistic validates continued email investment for online retailers. Success hinges on pairing creative content with behavioral triggers.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #3. Omnisend Reports $68 ROI in the U.S.
U.S.-based e-commerce businesses using Omnisend report up to $68 in ROI per dollar spent. This figure reflects strong integration between email marketing and e-commerce platforms. Merchants benefit from automated series like welcome emails, reactivation messages, and multi-channel syncing.
The high return points to a growing reliance on data-driven campaigns fueled by user behavior. As Omnisend and similar tools evolve in 2025, ROI could rise further with embedded personalization and product recommendations. This kind of high ROI demonstrates the value of choosing the right email tool for scaling. Brands that link email with SMS and retargeting may outperform averages.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #4. Automated Emails Generate 320% More Revenue
Automated emails drive 320% more revenue than traditional batch campaigns. This stat shows how essential automation is for scaling personalization. Triggered emails—like order confirmations, product recommendations, and cart abandonment flows—respond directly to user actions.
By delivering relevance, they outperform generic messages in open and conversion rates. As automation becomes more affordable, even small businesses can use these techniques. Looking ahead to 2025, expect greater use of AI to fine-tune automation timing and content. Brands that rely on real-time user data will outperform competitors using manual campaigns.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #5. 52% of Marketers Doubled ROI in 2023
More than half of marketers doubled their ROI from email marketing in 2023 compared to the previous year. This trend points to improved tools, better data usage, and enhanced audience segmentation. Many brands began using AI-powered tools to suggest content or optimize send times.
The pandemic accelerated email adoption, and the benefits continued even as other digital channels became more saturated. Moving into 2025, we may see even more dramatic gains as predictive email tools become mainstream. This statistic encourages brands to test and iterate frequently. Those who optimize based on engagement metrics will continue to see stronger ROI.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #6. Abandoned Cart Emails Yield High Returns
Abandoned cart emails can generate up to $28.89 per recipient, significantly more than traditional promotional messages. These emails serve as timely nudges that bring customers back into the purchase funnel. Their effectiveness comes from the relevance and urgency they create.
With more brands offering free shipping or limited-time discounts through cart recovery emails, conversion rates increase. In 2025, expect more brands to experiment with personalization and behavioral incentives in this flow. Cart abandonment remains a major issue in e-commerce, and email is still the best solution. Innovations like AI-driven recovery timing could enhance returns even more.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #7. Personalization Enhances ROI by 122%
Personalized email campaigns produce 122% higher ROI than non-personalized ones. By tailoring content to user behavior, demographics, or purchase history, brands increase engagement and conversions. Email personalization has evolved beyond inserting first names—now it’s about predictive product suggestions and tailored offers.
As consumers expect brands to understand their preferences, personalization becomes non-negotiable. Heading into 2025, deeper personalization powered by machine learning will become standard. Brands that rely on generic campaigns will fall behind. The more granular the targeting, the greater the return per message sent.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #8. 75% of Consumers Prefer Personalized Emails
Seventy-five percent of consumers say they’re more likely to engage with personalized emails. This signals how essential relevance is in today’s marketing. Consumers no longer tolerate broad, irrelevant messaging and will unsubscribe quickly from poorly targeted campaigns. Brands are now building dynamic templates that adapt content based on browsing or purchase history.
This shift toward hyper-relevance is boosting not only open rates but also overall ROI. By 2025, we can expect personalization to expand across video, GIFs, and interactive content within emails. Consumer preference is driving email innovation at every stage of the funnel.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #9. Email Marketing Influences 59% of Purchases
Over half of online consumers say that email marketing impacts their buying decisions. This stat affirms email’s place in the consideration and decision phases of the purchase journey. Unlike social media, email is more direct and less affected by algorithms, giving marketers control.
Whether through new product announcements, reviews, or discount codes, email remains influential. As inbox competition intensifies, quality and timing will determine success. In the future, brands that use AI to predict purchase intent will convert more readers. This influence metric validates investment in email content strategy and storytelling.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #10. Email Marketing Revenue Projected at $12.33 Billion
Email marketing revenue is projected to hit $12.33 billion globally in 2024. This growth is fueled by both small and enterprise-level e-commerce brands doubling down on owned channels. With third-party cookies phasing out, email is becoming even more vital. Platforms are adding SMS, retargeting, and analytics tools to support deeper monetization of email efforts.
In 2025, this number could surpass $14 billion as automation and AI tools become standard features. Investors and CMOs see email not just as a communication tool, but a revenue driver. The market’s size signals a long-term trend, not a short-term tactic.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #11. Segmented Campaigns Increase Revenue by 760%
Email campaigns that use audience segmentation produce up to 760% more revenue than non-segmented ones. This dramatic uplift highlights the power of tailoring messages based on user behavior, purchase history, or demographics. Instead of sending the same content to all subscribers, segmented emails can speak directly to the recipient’s intent or interests.
In 2025, this practice will likely expand with real-time segmentation powered by AI. Marketers who segment by device type, browsing patterns, or average cart value can drive even more targeted promotions. As inbox competition grows, segmentation will remain a key tool for standing out. The data shows that knowing your audience deeply leads to stronger financial returns.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #12. 88% of Users Check Email Multiple Times Daily
A large majority—88%—of users check their email several times a day, creating more opportunities for timely brand interactions. This behavior makes email a strong channel for driving immediate traffic and conversions. With so many check-ins, brands can experiment with sending messages at different hours or triggering messages based on real-time actions.
In 2025, expect more tools to offer AI-based timing optimization based on individual engagement patterns. This frequency also allows for A/B testing in smaller batches, increasing campaign effectiveness. It also reinforces why email still drives a dependable ROI despite the rise of newer platforms. Being present in the inbox throughout the day gives email a long-term edge.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #13. 56% of Emails Opened on Mobile Devices
More than half of all emails—56%—are opened on mobile devices, making mobile optimization a requirement, not an option. Responsive design, thumb-friendly CTAs, and concise formatting are now essential to prevent bounce or deletion. As mobile shopping increases, seamless integration between email and mobile-friendly landing pages will become even more important.
Looking ahead to 2025, interactive emails optimized for mobile could boost engagement metrics like click-through rates. Brands that don’t adapt will lose out on a growing segment of shoppers. This stat reinforces that design and UX must evolve alongside consumer device preferences. Email marketers should prioritize mobile-first strategies to sustain ROI.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #14. Email Marketing Drives 9% of E-commerce Traffic
Email accounts for about 9% of total traffic to e-commerce sites, proving it’s not just a retention tool—it’s also a discovery channel. This traffic often converts at a higher rate than other sources because subscribers are already familiar with the brand. In 2025, that figure may increase with the rise of shoppable emails and embedded product links.
When used alongside SMS or web push, email can be a major driver of multi-channel engagement. Brands should regularly monitor click paths from emails to optimize conversion funnels. This traffic share confirms that email marketing impacts top-of-funnel performance, not just post-purchase loyalty. It’s a key acquisition and conversion driver combined.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #15. 87% of Brands Consider Email Essential
A striking 87% of brands say email marketing is essential to their success, indicating near-universal reliance across sectors. It’s one of the few owned media channels where companies can control messaging and directly reach their audiences. With data privacy changes on the horizon, email lists are becoming even more valuable. In 2025, brands will invest more in CRM systems, segmentation, and compliance tools to protect and maximize their email programs.
The widespread confidence in email’s effectiveness suggests it will remain central to digital marketing strategies. New tools will support dynamic personalization at scale, further increasing relevance. This statistic shows that email isn’t losing relevance—it’s gaining strategic importance.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #16. 41% of Marketers Cite Email as Most Effective Channel
About 41% of marketers rank email as their most effective digital marketing channel, ahead of social, search, and display ads. This preference is rooted in high ROI, reliable deliverability, and full control over distribution. Marketers benefit from measurable performance metrics, like open and click-through rates, that allow for constant optimization.
In 2025, as social algorithms tighten and ad costs rise, this percentage may climb. The predictability of email makes it attractive for brands balancing acquisition with retention. Tools that combine email with retargeting or embedded surveys could increase its utility even more. Marketers will likely prioritize email in omnichannel strategies due to its measurability and trustworthiness.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #17. Automated Emails Drive 37% of Sales
Despite making up only 2% of total email volume, automated emails contribute to 37% of total email-driven sales. This massive efficiency gap underlines the value of lifecycle flows like post-purchase follow-ups, birthday emails, and cart reminders. These messages hit the inbox at the right moment with the right message.
In 2025, automated content powered by real-time data and AI suggestions will increase output without increasing send volume. Brands that underutilize automation are leaving revenue on the table. A focus on refining and expanding these flows can lead to exponential gains. The low-volume, high-impact nature of automation makes it one of the smartest places to invest.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #18. 75% of Consumers Appreciate Discount Emails
Three out of four consumers say they enjoy receiving discount or promo code emails from brands. This stat shows how powerful incentives are in influencing buyer behavior, especially during inflationary periods. Brands often pair discounts with urgency elements like countdown timers to further boost clicks and conversions.
In 2025, we may see more brands using AI to determine optimal discount types per user segment. Promotions personalized based on past purchases or average order value can help maintain margins. This consumer preference supports the continued use of email as a promotional vehicle. However, overuse can cause list fatigue, so testing frequency and relevance will be key.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #19. Email Marketing ROI Averages $42 per $1 Spent
Some studies peg the average email marketing ROI as high as $42 per dollar spent, showing the potential beyond baseline estimates. This number varies by industry, with e-commerce consistently leading due to direct product linking and impulse triggers. Brands with strong lifecycle campaigns, deep segmentation, and high deliverability tend to see higher-than-average returns.
In 2025, email ROI may rise further with increased use of AI to personalize at scale and predict best send times. Brands should prioritize data hygiene and creative testing to protect this return rate. Email remains one of the few channels with such consistent profitability across campaign types.
TOP E-COMMERCE EMAIL MARKETING ROI STATISTICS 2025 #20. 63% of High-ROI Organizations Invest More in Email
Organizations reporting high email ROI typically allocate over 20% of their marketing budget to email. This investment isn’t just in platforms but also in strategy, content creation, list management, and testing. The correlation between spend and results underscores email’s scalability.
In 2025, larger brands may shift even more budget to email as it outperforms costlier ad channels. This stat suggests that underinvesting may limit potential returns. As tech stacks become more integrated, email will serve as the central touchpoint across customer journeys. High-ROI brands prove that email deserves a larger slice of the digital pie.
Why Email Marketing Remains a Revenue Powerhouse in 2025
The data shows that email marketing continues to outperform newer and more expensive channels when it comes to measurable ROI. With returns ranging from $36 to over $68 per dollar spent, brands that prioritize email are seeing substantial gains. Features like automation, segmentation, and personalization are no longer optional—they’re the driving force behind top-performing campaigns.
In an era where ad costs are climbing and third-party data is fading, email offers control, scalability, and long-term value. As we move through 2025, email is proving to be not just a retention tool but a powerful acquisition driver as well. The most successful e-commerce brands are those allocating real budget and strategy to email—treating it as a profit center, not an afterthought. Those who do will continue to see compounding returns as consumer expectations and tech capabilities evolve.
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