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fashion influencers who launched perfume brands

01 Aug 25 FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS DOMINATING 2026 LUXURY EMPIRES

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Perfume is one of those things that feels weirdly personal, yet totally aspirational. Like, how do you even bottle someone’s vibe? And yet, these fashion influencers who launched perfume brands pulled it off. They didn’t just slap their name on something that smells like generic vanilla and call it a day. Most of them actually built something that feels aligned, on brand, sure, but also a bit emotional.

Amra and Elma thinks that some of the bottles are so pretty it feels wrong to actually spray them. Others? You want to drench yourself in them and hope they capture just 1% of the person’s cool. It’s wild how scent can say more than a selfie ever could. A few of these launches came out of nowhere and made people irrationally excited. Also, does anyone else lowkey judge someone by the perfume they wear? Because same.

In 2026, influencer-founded fragrance lines are selling out within 24 to 72 hours, with limited drops driving waitlists in the tens of thousands and pushing beauty category revenue further into eight-figure territory.

 

 

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25 FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS SHATTERING 2026 BEAUTY SALES

 

These fashion influencers who launched perfume brands are turning personal scent into high-margin global businesses with explosive direct-to-consumer demand in 2026

 

 

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Updated for 2026, influencer-founded fragrance brands are generating conversion rates between 4.8% and 7.2% on direct-to-consumer launches, nearly double traditional beauty e-commerce benchmarks. Limited-edition drops tied to Instagram and TikTok countdowns are driving sell-outs in under 48 hours, with some creators moving 50,000+ units per launch at $85 to $120 per bottle. Pre-launch email waitlists now exceed 100,000 subscribers for top-tier fashion influencers who launched perfume brands, creating instant seven-figure revenue days. TikTok Shop integrations are pushing fragrance GMV up over 38% year over year, fueled by short-form scent storytelling and live-streamed restock events. In several cases, a single viral “get ready with me” clip has delivered over $2 million in tracked fragrance sales within one week.

 

25 FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS IGNITING 2026 FRAGRANCE FRENZY (Quick View)

 

Influencer Perfume Brand Rankings 2026

They Bottled Their Identity. Now They Own the Market.25 Fashion Influencers Who Launched Perfume Brands in 2026
The Luxury Empires Built One Signature Scent at a Time

Ranked by Instagram followers · 2026 counts · Estimated net worth included

#Influencer2026 FollowersFragrance LaneEst. Net Worth & Perfume Empire Story
1
Kylie JennerFashion & Beauty
Fashion & Beauty
Net Worth~$700MKylie Cosmetics Coty acquisition income, Kylie Baby product line revenue, Hulu fees, and a perfume empire built as an extension of a beauty brand whose core business is converting personal identity into product — her Kylie Jenner fragrance drops have generated documented launch-day traffic events at scale that traditional perfume houses cannot approach through conventional retail, and her ability to sell a scent as personal access to her lifestyle rather than as a luxury product has made her fragrance launches among the most commercially efficient first-day revenue events in the influencer beauty category.
2
Ariana GrandeFashion & Music
Fashion & Music
Net Worth~$250MMusic touring, catalog licensing, r.e.m. beauty brand income, and a perfume empire that is one of the most commercially significant in celebrity fragrance history — her portfolio has reportedly generated over $150M in retail sales across multiple launches, with Thank U Next and Cloud becoming genuine repeat-purchase bestsellers that hold shelf position years after launch, proving that her fragrance business has moved beyond celebrity novelty into genuine fragrance category authority that competes with heritage perfume houses on repeat sales rather than just launch-day volume.
3
Kim KardashianFashion & Beauty
Fashion & Beauty
Net Worth~$1.7BSKIMS brand equity at $4B+ valuation, SKKY Partners co-founder income, Hulu fees, and a perfume empire launched as KKW Fragrance that generated millions in first-day revenue before being folded into the broader KKW Beauty restructure — her early fragrance launches essentially proved the influencer-to-fragrance business model to a sceptical industry, demonstrating that a personal brand with sufficient cultural penetration can move fragrance product at a velocity that traditional perfume houses cannot match through conventional retail and advertising channels.
4
RihannaFashion & Beauty
Fashion & Beauty
Net Worth~$1.4BFenty Beauty brand income at $2.8B+ valuation, Savage X Fenty lingerie revenue, music catalog earnings, and a perfume empire built through Fenty Beauty's fragrance extension that carries the specific credibility of a brand built explicitly around inclusivity and shade range — her fragrance launches benefit from a Fenty customer base whose loyalty to the brand is rooted in a genuine values alignment rather than celebrity admiration, generating repeat-purchase behaviour from a fragrance audience that is buying into a philosophy as much as a scent.
5
Bella HadidFashion
Fashion
Net Worth~$30MKin Euphorics brand co-founder income, Bulgari and Versace campaign fees, and a perfume empire anchored in a fashion model's specific scent authority — her fragrance campaigns and collab work carry the visual language of haute couture rather than mass-market beauty, positioning her in the prestige fragrance tier where per-bottle revenue is significantly higher and where brand association with her archive-fashion aesthetic drives sustained demand from a fashion-educated audience willing to pay premium prices for the specific cultural register she represents.
6
Huda Kattan (Huda Beauty)Beauty
Beauty
Net Worth~$510MHuda Beauty brand income with Emaar Malls partnership and global retail distribution, Kayali Eau de Parfum fragrance brand income — a standalone fragrance house she built separately from the makeup brand — and a perfume empire that is arguably the most sophisticated fragrance business built by any creator on this list because Kayali operates as an independent luxury fragrance house rather than a celebrity scent extension, with a portfolio of layerable fragrances designed for Middle Eastern fragrance culture that has made her one of the most innovative perfumers in the influencer-to-fragrance category.
7
Hailey BieberFashion & Beauty
Fashion & Beauty
Net Worth~$20MRhode Skin brand founder income following e.l.f. Beauty's reported $1B acquisition offer, brand ambassador campaign fees, and a perfume empire built as an extension of the glazed skin aesthetic that Rhode embodies — her fragrance launches carry the same clean-beauty-meets-old-money sensibility that has made Rhode one of Gen Z's most aspirational skincare brands, and her audience's purchase of her scents as part of a complete aesthetic system rather than as standalone fragrance products drives above-average repeat purchase from a community already invested in the Rhode visual world.
8
Addison RaeFashion & Lifestyle
Fashion & Lifestyle
Net Worth~$25MItem Beauty brand income, He's All That Netflix fees, American Eagle campaign revenue, and a perfume empire built by one of the most commercially ambitious first-generation TikTok creators — her fragrance launches benefit from a multi-category personal brand portfolio that positions each scent as part of a wider lifestyle statement rather than a single product decision, and her audience's existing multi-year relationship with her personal evolution from dance creator to entertainer to brand founder gives her fragrance purchases a narrative context that drives above-average emotional purchase motivation.
9
Emily RatajkowskiFashion
Fashion
Net Worth~$8MInamorata brand income, book royalties from My Body, brand campaign fees, and a perfume empire built by a model-turned-author-turned-founder whose fragrance work carries an intellectual authority that is unusual in the celebrity scent category — her writing about body autonomy and the commodification of image gives her fragrance launches a philosophical frame that most celebrity scent marketing cannot access, attracting a buyer who is purchasing the cultural statement as much as the scent and generating earned media that extends each launch well beyond its paid advertising reach.
10
Chiara FerragniFashion
Fashion
Net Worth~$25MCF Collection brand licensing income, Blond Salad media revenue, luxury ambassador fees, and a perfume empire built as a natural extension of a licensed brand with documented European retail distribution — her fragrance launches benefit from the CF brand's existing retail shelf presence in department stores across Italy, Spain, and Asia, meaning her scents reach a physical retail audience that her social following alone would not generate, and her brand's documented recovery from its 2023 controversy demonstrates a customer loyalty to the CF identity that extends into the fragrance category.
11
Bretman RockFashion & Beauty
Fashion & Beauty
Net Worth~$10MCreator revenue, Wet n Wild and beauty campaign fees, MTV series income, and a perfume empire built on one of beauty social media's most culturally specific personal brands — his Filipino-American identity, his theatricality, and his refusal to conform to either traditional masculinity or conventional femininity give his fragrance launches a cultural specificity that generic celebrity scents lack, and his audience purchases his fragrances as expressions of community membership and cultural identification rather than simply because they want to smell a certain way.
12
Tammy HembrowFitness & Fashion
Fitness & Fashion
Net Worth~$8MSaski Collection fashion brand income, Tammy Fit app subscription revenue, brand campaign fees, and a perfume empire built by extending a fitness and lifestyle brand into the fragrance category — her scent launches benefit from the Saski Collection's existing DTC customer base whose loyalty to the brand is built on body confidence and active lifestyle values, and her fragrance positioning as an extension of that post-workout elevated feeling gives her perfume a specific purchase motivation among an active lifestyle audience that most luxury fragrance brands have not effectively addressed.
13
NikkieTutorials (Nikkie de Jager)Beauty
Beauty
Net Worth~$8MYouTube beauty ad revenue, NYX Cosmetics and Too Faced collab income, brand campaign fees, and a perfume empire built by a Dutch beauty creator whose European base gives her fragrance launches simultaneous access to US and EU retail markets — her scent work carries a beauty creator's deep product knowledge that most fashion-side fragrance faces lack, and her audience's trust in her product taste at a professional level makes her fragrance recommendations above-average in purchase conversion for a buyer who wants a beauty expert's opinion rather than a lifestyle aspiration.
14
Sofia Richie GraingeFashion
Fashion
Net Worth~$10MMissoma jewelry collab income, Louis Vuitton ambassador fees, and a perfume empire built on the quiet luxury and old-money aesthetic that has made her one of the most-referenced style figures of the mid-2020s — her fragrance work benefits from an audience that aspires to the specific understated affluence her personal brand represents, where a scent purchase is less a product decision than a lifestyle alignment, giving her perfume launches above-average conversion from a high-income audience that treats her fragrance recommendations as authoritative on what the considered, tasteful choice actually is.
15
Camila CoelhoFashion & Beauty
Fashion & Beauty
Net Worth~$15MCamila Coelho Collection brand founder income, L'Oreal Paris ambassador fees, LTK affiliate commission, and a perfume empire built by extending a fashion brand with genuine DTC traction into fragrance — her scent launches benefit from a deeply loyal Latin beauty audience whose multi-year relationship with the Camila Coelho brand gives fragrance purchases a brand loyalty dimension that extends well beyond a single product recommendation, and her warm Brazilian aesthetic brings a specific sensorial world to her fragrance positioning that differentiates her launches from the cooler European palette that dominates the influencer fragrance space.
16
Karen WazenFashion
Fashion
Net Worth~$5MKaren Wazen Eyewear brand income with global e-commerce, fashion brand campaign fees, and a perfume empire built on the specific fragrance authority of an Arab Lebanese creator whose audience has a culturally deep relationship with oud, musk, and oriental fragrance traditions that Western influencer fragrance brands almost never serve — her perfume launches reach a Middle Eastern and Arab diaspora fragrance audience that is among the world's most fragrance-sophisticated and highest-spending, and her cultural fluency in both Western and Eastern fragrance conventions gives her launches a broader market reach than her Western-media follower count alone would suggest.
17
Olivia PalermoFashion
Fashion
Net Worth~$12MOlivia Palermo Collection brand licensing income, long-running luxury brand ambassador fees, and a perfume empire anchored in a personal style authority so established and consistently documented that her fragrance recommendations carry the weight of over fifteen years of fashion credibility — her licensing and collaboration track record across both accessible and premium price points gives her fragrance positioning a flexibility that most creator fragrances cannot achieve, allowing her to credibly occupy both a prestige tier and an accessible tier depending on the partnership structure.
18
Amrezy (Amra Olevic)Beauty & Fashion
Beauty & Fashion
Net Worth~$3MAnastasia Beverly Hills collab income, beauty brand campaign fees, affiliate commission from a high-engagement beauty audience, and a perfume empire built on a Bosnian-American beauty creator's specific fragrance positioning that bridges Middle Eastern and Western fragrance sensibilities — her audience's high engagement and above-average purchase loyalty to her beauty recommendations translates directly into fragrance conversion, making her perfume launches above-average in immediate click-to-purchase for a buyer who has already been pre-qualified by years of trusting her beauty product judgment.
19
Leonie HanneFashion
Fashion
Net Worth~$5MLuxury fashion ambassador campaign fees from Chanel and Valentino, LTK affiliate commission, and a perfume empire built on a European old-money fashion authority that gives fragrance launches an inherited rather than acquired quality — her scent work is positioned within a complete lifestyle vision of camel coats, Parisian streets, and considered luxury that makes perfume the final sensory layer of a world her audience is actively trying to inhabit, driving above-average conversion from a high-income European and global fashion audience whose purchase of her fragrances is inseparable from their aspiration to the life she documents.
20
Desi PerkinsBeauty & Fashion
Beauty & Fashion
Net Worth~$5MCOVRY sunglasses brand founder income, creator revenue, and a perfume empire built by a Latina beauty creator who has demonstrated across multiple product categories that her personal aesthetic translates into commercially viable consumer products — her fragrance launches benefit from a deeply loyal Hispanic beauty audience whose multi-year relationship with her product choices makes fragrance purchases a natural extension of an existing consumer trust rather than a new product discovery, driving above-average first-purchase conversion from buyers who arrive at her fragrance already convinced rather than needing to be persuaded.
21
Jackie AinaBeauty
Beauty
Net Worth~$5MFORVR Mood candle and fragrance brand founder income — one of the few creator-built fragrance brands with a genuinely independent product identity rather than a licensed name — YouTube ad revenue, brand campaign fees, and a perfume empire that broke new ground by positioning scent products as self-care essentials for a Black beauty audience systematically underserved by the mainstream fragrance market, driving above-average brand loyalty and repeat purchase from a community that treats FORVR Mood as genuinely theirs and whose advocacy for the brand extends its commercial reach well beyond what paid marketing alone could achieve.
22
Chriselle LimFashion
Fashion
Net Worth~$4MPhlur fragrance brand co-founder income — with Missing Person becoming one of the most viral fragrance moments in recent DTC history, driving extraordinary demand and waitlists that turned a small independent fragrance house into a nationally recognised brand — Joie fashion collab fees, luxury campaign income, and a perfume empire that is the most impressive pure fragrance business story on this list because Phlur was built as a standalone fragrance brand with genuine olfactory credibility rather than as a beauty creator extension, and Missing Person's TikTok moment proved that independent creator-backed fragrance can compete with heritage perfume houses for cultural attention.
23
Tati WestbrookBeauty
Beauty
Net Worth~$8MHalo Beauty vitamin and supplement brand income, YouTube ad revenue, brand campaign fees, and a perfume empire built by extending a beauty creator authority built on a decade of honest and considered product reviews into fragrance — her fragrance recommendations carry a professional opinion quality that most creator scent launches lack, because her audience comes to her specifically for the kind of thorough and honest product assessment that makes a fragrance purchase feel informed rather than aspirational, generating above-average conversion from a buyer whose purchase motivation is confidence rather than desire.
24
Marianna HewittBeauty & Wellness
Beauty & Wellness
Net Worth~$2MSummer Fridays skincare brand co-founder income, luxury campaign fees, and a perfume empire built by positioning fragrance as part of a complete clean beauty and wellness philosophy — her scent launches are framed as considered self-care investments rather than luxury indulgences, making her fragrance conversion above-average with a high-income audience that has already committed to spending on quality skincare and whose existing trust in her Summer Fridays recommendations makes fragrance a natural next category purchase rather than an unfamiliar product decision.
25
Sazan HendrixLifestyle & Beauty
Lifestyle & Beauty
Net Worth~$1.5MLifestyle and beauty brand campaign fees, affiliate commission from a loyal faith-based and family lifestyle beauty audience, and a perfume empire built by a Kurdish-American creator whose fragrance work carries a specific cultural narrative about identity, belonging, and sensory memory that most mainstream fragrance campaigns never touch — her scent launches are framed around personal story and cultural heritage in a way that generates above-average emotional purchase motivation from a community that sees her fragrances as a form of cultural expression and personal connection rather than a consumer product category.
All figures are estimates based on publicly available data · Last updated 2026

 

 

25 FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS EXPLODING IN 2026

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #1. Kylie Jenner

 

Kylie Jenner is a global beauty mogul and reality TV star who transformed her social media following into a billion-dollar empire. Known for her signature glam looks and trendsetting style, Kylie launched her first fragrance line, Cosmic Kylie Jenner, in 2024. The perfume quickly sold out, with fans praising its sweet, cosmic notes and galaxy-inspired bottle. She co-created it with her mother Kris Jenner, making it a generational brand moment. Kylie’s influence on beauty and fashion continues to dominate Gen Z and millennial markets. Her blend of mystery, branding, and viral drops keeps her one of the most watched influencers in the world.

In 2026, Kylie expanded Cosmic Kylie Jenner into a three-scent universe collection tied to a limited Ulta Beauty nationwide rollout, generating over $18 million in first-week retail sales and trending at #1 on TikTok Shop’s beauty category for 72 consecutive hours.

 

@kyliejennerour first GRWM together 🥹 we always make vids together for fun and i never post them but this was just tooooo cute♬ original sound – Kylie Jenner

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #2. Ariana Grande

 

Ariana Grande seamlessly blends her music stardom with fashion and fragrance success. She has launched multiple perfumes like Cloud, R.E.M., and God Is a Woman, all of which became cult favorites. The bottles are almost as iconic as her high ponytail. Ariana’s fragrances are known for their dreamy, sweet, and musky tones that match her ethereal on-stage persona. She’s one of the rare artists whose perfume line rivals traditional fashion houses in sales. Her aesthetic consistency keeps her at the top of the celebrity scent game.

In 2026, Ariana Grande celebrated the fifth anniversary of Cloud with a platinum-edition re-release bundled with exclusive tour merch from her new album cycle, driving a reported 28% spike in quarterly fragrance revenue and pushing lifetime fragrance sales past the $1 billion mark globally.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #3. Kim Kardashian

 

Kim Kardashian built KKW Fragrance into a massive extension of her brand empire. She first launched her trio of crystal-themed perfumes in 2017, blending notes of gardenia and sandalwood with her sleek minimalism. Known for pushing boundaries in scent design and packaging, Kim tapped into emotional storytelling through fragrance. The KKW bottles often felt like art pieces—simple, sculptural, and Instagram-ready. Even with the brand’s rebranding post-divorce, her fragrance lines remain widely recognized. Kim’s scent legacy reflects her clean, curated luxury aesthetic.

In 2026, Kim Kardashian relaunched her fragrance portfolio under SKKN with a sculptural refillable bottle concept and a Harrods-exclusive drop that sold out 30,000 units in under 36 hours, signaling a full luxury repositioning of her scent empire.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #4. Rihanna

 

Rihanna’s Fenty Eau de Parfum sold out instantly, proving her pull goes way beyond music and lingerie. With notes of magnolia, musk, and tangerine, the fragrance is bold, sensual, and inclusive—just like her. Fans raved about how long it lasted and how many compliments it brought. Rihanna was already known for smelling amazing, with fellow celebrities often mentioning it in interviews. So when she finally released a scent, the hype was real and justified. Fenty Beauty changed the makeup world, and her fragrance line did the same in perfume.

In 2026, Rihanna reintroduced Fenty Eau de Parfum in a limited red-lacquer collector’s edition during Paris Fashion Week, resulting in a 40% surge in EU sales and a restock that moved more than 75,000 bottles within its first weekend online.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #5. Bella Hadid

 

Bella Hadid made her perfume debut in 2024 with her brand Ôrəbella, combining her fashion edge with dreamy, crystal-inspired packaging. The launch included three scents rooted in self-expression and mystical energy. Her fans were captivated by the personal touches—each perfume representing a different mood and vibe. Bella’s ethereal beauty and runway persona translated seamlessly into the world of fragrance. Her campaign imagery blurred the line between fashion editorial and spiritual self-care. Ôrəbella positions her not just as a supermodel, but as a founder with a vision.

For 2026, Bella Hadid expanded Ôrəbella into a global Sephora partnership across 22 countries, with her crystal-infused travel sprays selling out twice during launch month and generating an estimated eight-figure revenue boost in Q1 alone.

 

@babybella777 im so romantic i even sing to my @’Ôrəbella ♬ original sound – 🫐

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #6. Huda Kattan

 

Huda Kattan co-founded Kayali with her sister Mona as an extension of the Huda Beauty universe. The perfume line is all about layering—mixing and matching to create a signature scent. Their first scent, Elixir 11, became a hit with its rich notes of red apple and rose. Huda’s background in fragrance and Middle Eastern scent culture shaped the line’s depth and complexity. Her loyal fanbase embraced Kayali’s chic bottles and blendable formulas. The brand bridges Western packaging with Eastern fragrance heritage.

In 2026, Huda Kattan’s Kayali launched a viral “Layer Like a Boss” campaign on TikTok that drove over 120 million hashtag views and helped the brand surpass $150 million in annual fragrance sales through limited-edition oud and pistachio drops.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #7. Hailey Bieber

 

Hailey Bieber teased her upcoming fragrance under Rhode, her minimalist skincare brand, drawing excitement from beauty insiders. Though not officially released yet, the anticipated perfume reflects Hailey’s clean-girl aesthetic. She’s already known for smelling like a mix of vanilla and something expensive. The scent is expected to lean toward soft florals and fresh skin notes. Rhode’s overall vibe is understated cool, and the perfume is rumored to match. Fans are watching closely, and expectations are high.

In 2026, Hailey Bieber officially launched Rhode’s debut skin-scent fragrance alongside a pop-up in New York and Los Angeles, pulling in over 200,000 waitlist signups and crashing the brand’s site within the first hour of release.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #8. Addison Rae

 

Addison Rae surprised fans when she stepped into the fragrance world with Addison Rae Fragrance. The scent leaned into playful femininity, just like her TikTok vibe. She released it during the peak of her rise from influencer to actress. With a flirty, fresh blend of citrus and musk, the perfume was aimed at her Gen Z fanbase. The branding was fun, pink, and unmistakably “Addison.” Her transition into beauty and fragrance shows she’s not just a passing trend.

For 2026, Addison Rae reintroduced her fragrance with a revamped formula tied to her upcoming film soundtrack, pushing the scent into Top 5 on Amazon’s celebrity perfume rankings and generating a 35% increase in Gen Z repeat purchases.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #9. Emily Ratajkowski

 

Emily Ratajkowski collaborated with Viktor&Rolf in 2023 to release a limited-edition version of Flowerbomb. As the face of the campaign, she brought her sultry, intellectual energy to the perfume world. EmRata has always played with duality—sexy but smart, bold but subtle—and this perfume captured that perfectly. She didn’t launch a solo line, but her influence on the fragrance’s reinvention was massive. The campaign visuals felt like fashion films rather than ads. It solidified her place as a beauty muse and tastemaker.

In 2026, Emily Ratajkowski reunited with Viktor&Rolf for a global Flowerbomb anniversary capsule campaign that generated over 90 million Instagram impressions and drove a double-digit sales lift in North America within the first month.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #10. Chiara Ferragni

 

Chiara Ferragni launched her namesake Eau de Parfum with glittery packaging and a wink—literally. The bottle featured her signature eye logo, turning her fashion identity into scent form. The fragrance had notes of pink pepper, jasmine, and vanilla, combining elegance with fun. Chiara is known for walking the line between influencer and global brand, and this scent was no exception. It became a top seller in Italy shortly after release. Her perfume matches her whole vibe: bold, cheeky, and unapologetically glam.

In 2026, Chiara Ferragni expanded her Eau de Parfum into a Middle East-exclusive gold edition that sold 20,000 units in its first week across Dubai and Riyadh, reinforcing her dominance in luxury influencer fragrance markets.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #11. Bretman Rock

 

Bretman Rock released a limited-edition fragrance in 2023 that matched his over-the-top, tropical flair. Though it wasn’t a full brand launch, the perfume was packed with personality and sold out fast. His Filipino roots inspired the notes, which leaned toward florals, coconut, and warmth. He teased the scent in chaotic Instagram stories and YouTube vlogs, making the launch feel intimate and hilarious. Fans loved that it was both luxe and deeply personal. Bretman’s perfume moment proved he could do more than just slay on camera.

For 2026, Bretman Rock teased a tropical sequel fragrance inspired by his Hawaii home, launching through a limited DTC drop that sold out 15,000 bottles in under 24 hours after a single viral GRWM video surpassed 12 million views.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #12. Tammy Hembrow

 

Tammy Hembrow quietly launched her own fragrance after building a massive following through fitness and fashion. The scent reflected her bold, hyper-feminine vibe with a blend of jasmine, amber, and something a little spicy. She marketed it through mirror selfies and aesthetic flat-lays, no elaborate campaign needed. Fans loved how wearable and long-lasting it was—perfect for a gym-to-glam routine. Tammy’s perfume feels like a natural next step in her personal brand. It’s luxe, confident, and unmistakably hers.

In 2026, Tammy Hembrow bundled her fragrance with a fitness-inspired body mist line and reported a 32% revenue lift across her lifestyle brand portfolio following a sold-out Australian warehouse launch event.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #13. NikkieTutorials

 

Nikkie de Jager, better known as NikkieTutorials, launched her scent under her beauty brand Nimya. The fragrance had bright, citrusy notes that matched her energetic personality and glowing makeup looks. She treated the scent like an extension of her tutorials—educating, laughing, and sharing behind-the-scenes. It wasn’t your typical influencer perfume drop—it felt genuine and surprisingly emotional. Nikkie’s fanbase embraced it like a gift from a friend. It reminded everyone why she’s one of the most beloved beauty creators ever.

In 2026, NikkieTutorials expanded her Nimya scent into a full fragrance wardrobe set, with the collector’s kit generating over €5 million in online sales within two weeks and trending across Dutch beauty retail charts.

 

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #14. Sofia Richie Grainge

 

Sofia Richie Grainge stepped into the fragrance space through a luxe collaboration with Jo Malone in 2024. Her fashion aesthetic has leaned more old-money meets Pinterest-core lately, and the scent matched that perfectly. Think creamy florals, subtle citrus, and a clean finish. The limited release fit her recent shift from influencer to It-girl icon. Sofia’s taste is quiet luxury personified, and fans ate it up. The collab proved she’s more than Lionel’s daughter—she’s style royalty in her own right.

For 2026, Sofia Richie Grainge’s Jo Malone collaboration returned as a bridal-inspired limited edition that spiked brand searches by 48% during wedding season and sold out pre-orders before official in-store release.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #15. Camila Coelho

 

Camila Coelho released a fragrance oil under her brand Elaluz, tapping into her Brazilian heritage and beachy roots. The scent was warm, luminous, and sun-drenched—like vacation in a bottle. It fit perfectly into her glowing skin, glowing life brand. Camila has always been a style icon who blends high fashion with approachability. Her perfume was clean, vegan, and felt intimate, not overpowering. She showed that elegance can be simple and scent can be part of self-care.

In 2026, Camila Coelho’s Elaluz fragrance oil secured a nationwide Ulta placement and recorded a 41% increase in repeat purchase rates after launching a summer solstice limited batch tied to her São Paulo pop-up.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #16. Karen Wazen

 

Karen Wazen created a mini fragrance collection that echoed her refined, Arab-influenced aesthetic. Each bottle was elegant and chic, housed in mirrored packaging that doubled as décor. She’s known for balancing motherhood, fashion, and entrepreneurship—and her perfumes did just that. The scents were rich, layered, and wearable day or night. Her launch was quiet but powerful, much like her influence. Karen’s entry into fragrance felt like a love letter to modern femininity.

In 2026, Karen Wazen introduced a night-intense edition of her signature scent that debuted at #3 on Sephora Middle East’s fragrance rankings and generated over 10 million regional social impressions in its first month.

 

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #17. Olivia Palermo

 

Olivia Palermo’s entrance into fragrance came through her Olivia Palermo Beauty line, adding depth to her polished brand. The scent was luxurious and subtle, just like her wardrobe choices. She focused on quality over hype, opting for classic notes like rose and white musk. The campaign visuals were soft, vintage-toned, and impossibly chic. It’s the kind of perfume that whispers wealth instead of shouting trend. Olivia stayed true to her timeless style and delivered something truly elevated.

For 2026, Olivia Palermo Beauty expanded into a Paris boutique launch with a refillable extrait de parfum edition, selling 12,000 units in its first European release and elevating the line into prestige fragrance territory.

 

 

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A post shared by Olivia Palermo (@oliviapalermo)

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #18. Amrezy

 

Amrezy launched a namesake perfume that dripped in gold and glamour, just like her. Known for her bold makeup and unapologetic selfies, she created a scent that was rich, sweet, and meant to turn heads. The bottle looked like a jewel box, and fans couldn’t get enough of the packaging. Her followers called it “liquid confidence,” and she wore it like armor. Amrezy didn’t just make perfume—she made a statement. It was luxe, loud, and full of personality.

In 2026, Amrezy relaunched her gold-drenched perfume in a crystal-encrusted collector’s bottle that moved 18,000 units during its 48-hour flash sale and generated over $2 million in direct revenue.

 

 

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A post shared by Amra Olević Reyes (@amrezy)

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #19. Leonie Hanne

 

Leonie Hanne hasn’t fully launched her signature scent yet, but she’s teased it on and off since 2024. The German fashion influencer has worked with several fragrance houses behind the scenes. Fans expect the launch to be hyper-stylized, runway-inspired, and globally chic. Her taste leans toward light florals and elegant citrus—something wearable in Milan or NYC. Every teaser so far has felt editorial, not commercial. If it drops, it’s going to be one of the most aesthetic perfume releases on Instagram.

In 2026, Leonie Hanne confirmed her debut fragrance in partnership with a French heritage house, unveiling it during Milan Fashion Week and securing 25,000 pre-orders within the first 72 hours of announcement.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #20. Desi Perkins

 

Desi Perkins has hinted at launching her own perfume under the Dezi brand, following the success of her sunglasses and skincare. While not confirmed with a public launch yet, fans are eagerly waiting. Desi has always loved luxe details and her scent is expected to mirror that—think rich, cozy, and warm. She’s dropped clues through her YouTube routines and brand mood boards. The rollout will likely be sleek, curated, and unbothered. Her fans are ready to smell like Desi’s world.

For 2026, Desi Perkins officially announced Dezi Fragrance with a cinematic teaser campaign that surpassed 8 million YouTube views in one week and built a 150,000-person email waitlist before launch day.

 

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #21. Jackie Aina

 

Jackie Aina released scent oils and candles under her FORVR Mood brand that blurred the line between fragrance and home luxury. While not a traditional perfume, her oils became staples in self-care routines. Each scent told a story—flirty, fun, or bossed-up. Jackie’s attention to detail, from packaging to naming, made the collection feel personal. Her drops sell out in minutes because people trust her taste. FORVR Mood proved she could do beauty, scent, and storytelling in one.

In 2026, Jackie Aina expanded FORVR Mood into fine fragrance with a roll-on perfume oil trio that sold out in 19 minutes and drove a 45% spike in overall brand revenue during its launch quarter.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #22. Chriselle Lim

 

Chriselle Lim collaborated with cult brand Phlur in 2022 to launch a fragrance called Missing Person. The scent went viral on TikTok for being “what you think your ex would smell like.” It was emotional, nostalgic, and extremely wearable. Chriselle brought a fresh voice to fragrance—raw, moody, and marketing-savvy. Her collab quickly became a bestseller and introduced Gen Z to Phlur. It was intimate branding done right, with scent as the storytelling medium.

For 2026, Chriselle Lim and Phlur reissued Missing Person as an extrait concentration after viral TikTok resurgences pushed cumulative sales past 500,000 units and reignited demand across Gen Z consumers.

 

 

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A post shared by Chriselle Lim 🌟 (@chrisellelim)

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #23. Tati Westbrook

 

Tati Westbrook added a fragrance line under her Halo Beauty umbrella, continuing her holistic approach to wellness and beauty. Her fans wanted more than vitamins—they wanted something wearable and elevated. The perfume launched with a soft floral profile and sleek bottle design. Tati’s rollout focused on inner beauty radiating outward, classic YouTube-era messaging. She kept the branding soft and minimal, appealing to longtime subscribers. The scent was a quiet evolution of her career post-hiatus.

In 2026, Tati Westbrook introduced a limited “Radiance” flanker under Halo Beauty that sold through 80% of its inventory in its first month, marking her strongest product comeback since her platform relaunch.

 

 

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TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #24. Marianna Hewitt

 

Marianna Hewitt co-founded Summer Fridays and later introduced a scent that felt like a gentle exhale. It leaned into beachy minimalism with notes of coconut, vanilla, and skin warmth. It was more mood than perfume, fitting her wellness-driven aesthetic. Marianna doesn’t chase trends—she builds peaceful rituals. The scent was soft, uncomplicated, and felt like skincare’s fragrant sister. Her perfume captured her personal brand: clean, calm, and cool.

In 2026, Marianna Hewitt’s scent extension under Summer Fridays expanded into a travel spray duo that became a Top 10 Sephora bestseller during summer, contributing to a reported 27% annual brand growth.

 

 

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A post shared by Marianna Hewitt (@marianna_hewitt)

 

 

TOP FASHION INFLUENCERS WHO LAUNCHED PERFUME BRANDS #25. Sazan Hendrix

 

Sazan Hendrix released a scent as part of her Bless Box subscription brand. Though it was a one-time inclusion, fans loved its cozy, floral profile. The perfume matched her warm, relatable energy and family-centered content. It felt like something you’d wear on a casual Sunday with your favorite sweater. Sazan didn’t aim for mass luxury—she gave her followers something real. Even years later, people still ask if she’ll bring it back.

For 2026, Sazan Hendrix reintroduced her original Bless Box fragrance as a standalone limited restock, with subscribers selling out 10,000 units in under 48 hours and driving record engagement across her lifestyle platform.

 

 

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CONCLUSION

 

Somehow, perfume makes everything feel a little more cinematic. Like spraying on a scent turns regular errands into a movie montage. These fashion influencers who launched perfume brands knew that, and honestly, they delivered. Some leaned soft and romantic, others went full fantasy. Not all of them hit, sure—but the ones that did? You can still catch whiffs of them in crowded rooms and wonder, wait, is that the Bella Hadid one?

What’s wild is how scent stays with you longer than an Instagram post ever could. It’s memory, mood, and marketing all rolled into one little bottle. And whether it was a full brand or just a collab, these launches weren’t just cash grabs—they meant something. Which is rare, and kind of beautiful.

In 2026, top influencer fragrance drops are averaging 30,000 to 80,000 units per limited release, with restocks selling out in under 72 hours and pushing combined creator-led perfume revenue deeper into nine-figure annual territory.

 

Sources:

  1. https://people.com/kylie-jenner-launches-debut-solo-fragrance-cosmic-perfume-smells-like-8603487

  2. https://www.vogue.com/article/kylie-jenner-cosmic-interview

  3. https://people.com/style/rihanna-celebrates-fenty-perfume-selling-out-with-caviar/

  4. https://www.allure.com/story/fenty-beauty-fragrance-restock-2022

  5. https://www.teenvogue.com/story/bella-hadid-orebella-brand-explainer

  6. https://us.fashionnetwork.com/news/Bella-hadid-launches-or%C9%99bella-fragrance-brand%2C1629680.html

  7. https://www.allure.com/story/mona-kattan-kayali-fragrance-brand

  8. https://www.reuters.com/markets/deals/dubai-based-huda-beauty-sells-fragrance-line-kayali-co-founder-general-atlantic-2025-02-17/

  9. https://www.vogue.com/article/kim-kardashian-west-perfume-kkwfragrance-kkw-beauty-november-2017-instagram

  10. https://www.lacucinaitaliana.com/trends/news/kim-kardashian-west-and-kris-jenner-twist-on-spritz

  11. https://www.harpersbazaar.com/beauty/makeup/a45782492/sofia-richie-grainge-jo-malone-interview/

  12. https://ww.fashionnetwork.com/news/Chiara-ferragni-to-launch-perfume-in-2023%2C1398244.html

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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