NESTLÉ’S ACQUA PANNA

INFLUENCER CAMPAIGN AMPLIFIED WITH ADS 

PROBLEM: Nestlé’s Acqua Panna had recently refreshed its brand with eco-friendly, sustainable bottles, updated packaging, and expanded distribution channels across the U.S. The brand wanted to support its rebranding efforts and distribution expansion by increasing awareness among U.S. consumers. Nestlé sought to engage influencers to tell the story of the brand’s origins while creating immersive experiences that would inspire authentic campaign content.

SOLUTION:  Amra & Elma partnered with influencers to showcase the Acqua Panna journey—from the sun-drenched rolling hills of Tuscany to the brand’s natural water source at Villa Panna, surrounded by 3,000 acres of protected land. A carefully selected group of VIP influencers, including photographers and celebrities, participated in the experience to develop a deeper connection with the brand and create compelling campaign content. The trip also featured a Michelin-starred chef, who curated an authentic Tuscan culinary experience strategically paired with Acqua Panna.

STATS: 5.7M targeted followers. 7 VIP influencers. 77 pieces of influencer content, videos and photography. 855k total estimated impressions on influencer posts . Average in influencer CPE: $0.10

POSTMATES

TARGETING CONSUMERS WITH MICRO INFLUENCERS, AMPLIFIED WITH PAID SOCIAL

PROBLEM: Postmates, a leader in on-demand delivery services, wanted to work with influencers to showcase their ordering experiences through social media content. Influencers received credits to order from their favorite restaurants and share their meals and experiences across their social channels. Each time influencers used their credits, they became eligible to receive additional credits in order to post more content on social media.

SOLUTION: Amra & Elma searched, vetted, and partnered with food, lifestyle, and health influencers to help increase awareness around Postmates. Influencers used their credits to order food and beverages and then shared their experiences across social media using the hashtag #postmania.

STATS: 26 influencers activated; 754K estimated impressions; 138 Instagram Stories; 500+ #postmania hashtag mentions

SMARTWATER X UBER BLACK

CO-BRANDING SMARTWATER x UBER BLACK — VIP INFLUENCER CAMPAIGN

PROBLEM: Uber Black wanted to provide a VIP transportation experience for mid-tier, macro, and celebrity influencers during New York Fashion Week (NYFW) and was looking for a strategic brand partner to share marketing costs while creating a premium branded experience.

SOLUTION: Uber Black partnered with Smartwater and engaged private chauffeurs to transport influencers from show to show throughout NYFW, including accommodating quick stops at showrooms for wardrobe pickups and fittings. Smartwater served as the ideal partner by providing refreshments that kept influencers hydrated throughout the day while supporting behind-the-scenes content creation and branded storytelling shared across influencer social channels.

STATS: 8 influencers activated; 7M total targeted followers; 2.1M estimated impressions; 770K estimated engagements

UBER EATS

BREAKING THROUGH IN A CROWDED MARKET

PROBLEM: Following successful launches in San Francisco, Chicago, and Los Angeles, Uber was preparing to launch its food delivery platform, Uber Eats, in New York City. At the time, Uber Eats had onboarded a curated selection of restaurants catering to food enthusiasts and young professionals throughout the greater New York City area, including Manhattan, Brooklyn, and Queens.

SOLUTION: The goal was to activate food, fashion, and lifestyle influencers to raise awareness around the Uber Eats launch in New York City. Amra & Elma partnered with Uber and Uber Eats to support the campaign rollout and generate targeted visibility across social media platforms. Influencers created content centered around the Uber Eats experience, with some visiting participating restaurants directly to showcase the menu offerings and dining experience firsthand.

STATS: 3M+ targeted followers; 58 pieces of influencer content across photography and video; 655K estimated impressions on influencer posts; $0.10 average influencer CPE

HARD ROCK CAFE & HOTELS

HARD ROCK HOTEL & CASINO ATLANTIC CITY — INFLUENCER + PR CAMPAIGN

PROBLEM: With a presence spanning more than 76 countries, Hard Rock wanted to promote the opening of the new Hard Rock Hotel & Casino Atlantic City. The brand organized a press conference in New York City at the Hard Rock Cafe in Times Square and sought to engage influencers to help amplify awareness around the launch and expansion of the hospitality brand.

SOLUTION:  Amra & Elma contracted New York City influencers to attend and promote the Hard Rock Hotel & Casino Atlantic City launch campaign. Influencers created content in and around the iconic Hard Rock Cafe Times Square location, incorporating recognizable Hard Rock branding into their social media posts and Stories. The campaign focused on increasing awareness of the new Atlantic City property while aligning the launch with a younger, lifestyle-driven audience through influencer-led digital exposure.

STATS: 30+ posts using #hardrockac; 3M+ targeted followers; 200K+ estimated engagements

NAVITAS ORGANICS

INFLUENCER MARKETING, PAID PLACEMENTS

PROBLEM: Navitas Organics wanted to promote its line of organic superfood snacks. The brand wanted to use influencers to educate their audiences about the nutritional value and sustainability of its organic snacks while encouraging them to create unique healthy recipes using Navitas Organics products. The goal was to demonstrate how easily organic superfoods can be integrated into an everyday diet.

SOLUTION:  Amra & Elma contracted food influencers to create quick, easy, and healthy recipes using simple ingredients, including Navitas Organics products. Influencers shared their recipes along with photos of the finished dishes while tagging Navitas Organics in their posts. The campaign included both health and wellness influencers as well as food-focused creators.

STATS: 12 influencers, 36 posts, 120K+ estimated engagement

SWANSON HEALTH

TARGETING MOMS AND HEALTH-CONSCIOUS MILLENNIALS

PROBLEM: Swanson Health wanted to expand awareness of its vitamins, supplements, and natural wellness products among younger, health-conscious consumers. The goal was to connect with Millennial moms who balance active lifestyles with a focus on clean ingredients and holistic wellbeing.

SOLUTION: Amra & Elma engaged a curated group of lifestyle and wellness influencers to integrate Swanson Health’s products into everyday routines — from morning supplements and smoothies to on-the-go wellness essentials. The campaign emphasized authenticity and daily usability, helping reposition Swanson as an accessible, modern health brand.

STATS: 2.1M targeted followers, 5 influencers, 12 posts, and 122K estimated engagements — successfully driving measurable brand visibility across the next generation of health-focused consumers.

ZEVIA 

ZEVIA INFLUENCER MARKETING CAMPAIGN

PROBLEM: Zevia, a naturally sweetened 0 calorie beverage company launched a line of new products that are entirely sweetened with stevia. They were looking to promote their new line of beverages using influencers and spread the message about the 14 flavors of Zevia Sodas

SOLUTION: Amra & Elma contracted influencers to create unique refreshment recipes using one of the 14 Zevia Soda flavors. The campaign focused on communicating that consumers could enjoy the bubbles, sweetness, and flavor of soda without artificial ingredients or empty calories. Influencers developed healthy drink recipes that emphasized the soda’s zero-calorie, plant-based ingredients while showcasing the flavor experience through lifestyle-focused content.

STATS: 6 influencers, 1.4M total followers targeted, 420K impressions, 130K estimated engagement.

IDAHOAN FOODS

TARGETING GEN Z ON TIKTOK + TRACKING WEB TRAFFIC, AMPLIFIED WITH PAID

PROBLEM: Idahoan Foods, an instant mashed potato brand, wanted to expand its reach and target the Gen Z demographic through TikTok-focused social campaigns.

SOLUTION: The objective of the campaign was to increase brand awareness and drive sales. Amra & Elma activated influencers to participate in the #mashoutchallenge, where creators combined music, choreography, and branded storytelling to encourage followers to recreate and share their own versions of the challenge.

STATS: 6 influencers activated; 2.3M total video views; 95 pieces of user-generated content; 36% overall increase in website traffic throughout the campaign

POWER UP (Sold in 250+ retail locations including TJ Maxx, Walmart & Costco)

MEDIA BUYING & INFLUENCER CAMPAIGN

Scaling Social Revenue

PROBLEM: The primary focus of our paid social efforts for Power Up was driving profitable traffic from Instagram and Facebook. The brand had previously run advertising campaigns but struggled to maintain positive ROI. In addition, leadership was not utilizing dedicated landing pages to measure campaign performance and instead relied primarily on website pages and Google Analytics, limiting the ability to accurately optimize and attribute performance. As a result, the brand lacked clear visibility into which advertisements or influencers were driving traffic and conversions.

SOLUTION: Amra & Elma recommended the development of dedicated landing pages tailored to individual campaigns running across Instagram and Facebook. We restructured the advertising account and focused heavily on testing a broad range of creative assets, recognizing that creative performance is one of the largest drivers of profitable social advertising outcomes. This strategy enabled significantly improved campaign optimization and attribution while reducing acquisition costs during one of the most competitive and expensive periods for Instagram advertising.

STATS: In 8 months- 462 highly targeted micro influencers, 8.5M targeted cumulative followers, 554 social posts created, 1.7M total estimated impressions on influencer posts, 6.5% average influencer engagement, 212k estimated engagements on influencer posts. 7M+ impressions on Instagram and Facebook. 3.5x return on ad spend.

POWER UP (Sold in 250+ retail locations including TJ Maxx, Walmart & Costco)

EVENTS

Branded Event + Tour of Brand Facilities

Problem: Power Up, a health-conscious snack brand sold in over 250 retail locations including TJ Maxx, Walmart, and Costco, had established strong traction with its existing customer base but wanted to expand its target demographic and reach a broader audience.

Solution: One of Amra & Elma’s strategies was to host an event for three groups of leading journalists, celebrities, industry insiders, and influencers at the brand’s Brooklyn facilities, where the snacks are produced and packaged. We were tasked with sourcing, vetting, and hosting leading media figures, celebrities, authoritative voices within the food industry, and influencers across the food, travel, and lifestyle sectors. Our agency was responsible for conceptualizing and executing all aspects of the event, including:

• Development of the guest list
• Event space setup and branding
• Catering coordination
• Hosting and guest management
• Creation of branded gifting bags
• Follow-up communications
• Securing media and social coverage

Results: Over 8M+ reach

NESTLÉ—ACQUA PANNA

BRANDING (PRODUCT, SPACE + DIGITAL)

Brand Presentation Across Italy and the United States

• Developing and executing the conceptualization and branding behind Nestlé and Acqua Panna global events
• Designing packaging, custom brand installations, posters, presentations, and tasting menus in collaboration with celebrity chefs
• Developing content production branding guidelines for celebrity photographers and videographers
• Creating custom branded touches for special VIP guests at Villa Panna in Tuscany, Italy, including branded bottles, linens, gifting packages, and curated items for corporate excursions

NAVITAS ORGANICS

BRANDING (PACKAGE DESIGN + DIGITAL)

Conceptualization and Branding for the Premium Organic Superfoods Brand Navitas Organics

• Conceptualization, design, and branding for Navitas Organics products
• Development of product packaging, photography, videography, and additional design materials for retail, office, and gifting for the press and influencers
• Working with suppliers to select, source, and produce optimal packaging solutions for the product line
• Collaborating with the brand to develop branding guidelines for social media, e-commerce, and other digital marketing materials

NESTLÉ

PR Campaign for Nestlé – Content Development + Publishing

• Creating a PR Workbook
• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information helpful to the journalists
• Ensuring the content is published

EMMY’S ORGANICS

INFLUENCERS, AMPLIFIED WITH ADS

PROBLEM: Emmy’s Organics, a vegan, gluten-free, and non-GMO brand, wanted to promote its line of organic cookies through influencer partnerships. The brand aimed to communicate the quality of its ingredients and highlight its USDA Organic certification as an additional layer of trust and credibility. Emmy’s Organics also wanted to strengthen brand visibility among retail distributors, including Whole Foods.

SOLUTION: Amra & Elma searched, vetted, and contracted influencers specializing in wellness, fitness, and food content. Health and wellness influencers were tasked with showcasing Emmy’s Organics products as easy and on-the-go everyday snacks, and food influencers were tasked with incorporating different cookie flavors into recipe-based content. The campaign focused on communicating the brand’s organic positioning and health-conscious lifestyle appeal through fun, engaging, and curated social media storytelling.

STATS: 2M targeted followers; 5 influencers activated; 10 posts; 50K+ estimated engagements

POWER UP (Sold in 250+ retail locations including TJ Maxx, Walmart & Costco)

FOOD STYLING & CREATIVE PRODUCTION

POWER UP

CREATIVE SERVICES, MODEL + PRODUCT PHOTOGRAPHY

Creative Services Campaign for Power Up — Photography, Videography + Content Development

• Creative direction and conceptualization of the campaign visual identity
• Casting and coordination of models aligned with the brand’s health-conscious lifestyle positioning
• Hiring and management of stylists, hair and makeup artists, and creative production teams
• Selection and coordination of photographers and videographers
• Location scouting and production planning
• Photography and videography production executed in collaboration with Amra & Elma creative teams
• Creative oversight and direction throughout the post-production and editing process
• Development of marketing assets and visual content for social media, digital campaigns, and broader brand communications

POWER UP

SOCIAL MEDIA MANAGEMENT

Social Media Management Campaign for Power Up Snacks – Content Production & Events

• Brand Instagram account community management
• Content planning, i.e. images plus captions
• Content development via A&E, U.S. based photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Organizing events at Power Up manufacturing location in Brooklyn NYC

NESTLÉ

PR Campaign for Nestlé – Content Development + Publishing

• Creating a PR Workbook
• Pitching the brand
• Providing a story angle
• Coordinating the interview
• Sharing any additional information helpful to the journalists
• Ensuring the content is published

NESTLÉ

SOCIAL MEDIA MANAGEMENT, CONTENT PRODUCTION, INFLUENCER CAMPAIGNS

Social Media Management for Nestlé’s Acqua Panna — Content Production & Influencer Campaigns

• Brand Instagram account’s community management
• Content planning, i.e. images, videos, and caption strategy
• Content development via Amra and Elma’s network of international photographers and influencers
• Posting of content
• Monitoring of posts and stories
• Answering DMs and comments
• Coordinating influencer posting
• Planning and hosting live sessions with influencers
• Devising paid social media campaign on Instagram

BVLGARI HOTELS (HOSPITALITY & FOOD)

CREATIVE SERVICES 

Creative Services Campaign for Bvlgari Hotels (Dubai) — Photography, Videography + Content Development

• Creative direction and conceptualization of the campaign visual identity
• Casting and coordination of models and influencers aligned with the Bvlgari Hotels brand aesthetic
• Contracting and management of stylists, hair and makeup artists, and creative production teams
• Location scouting and production planning throughout Dubai
• Photography and videography production executed in collaboration with Amra & Elma creative teams
• Oversight of post-production editing and final asset development
• Development of marketing assets and visual content for social media, digital campaigns, and broader brand communications

NESTLÉ—ACQUA PANNA

EVENTS

Event Planning for VIP Influencers Event at the Villa Panna, Tuscany

• Conceptualization
• Preparing curated gifts
• Location scouting
• Coordinating with the VIP host — Michelin-starred chef
• Invitations to food, luxury and lifestyle influencers
• Handling all pre-event, and post-even communication
• On-site support
• Post-event distribution
• Post-event insight reporting