10 May 7 BEST GAMING INFLUENCER MARKETING AGENCIES
Gaming influencer marketing agencies are reshaping how brands connect with audiences in one of the most passionate and fast-growing digital communities. These agencies don’t just deliver reach—they help gaming companies build trust, spark genuine engagement, and create campaigns that feel native to the culture. As gamers increasingly look to streamers, YouTubers, and content creators for reviews, walkthroughs, and community engagement, brands are turning to specialized agencies like Amra and Elma to bridge the gap. These agencies don’t just coordinate sponsorships—they craft immersive campaigns that feel native to gaming culture.
From pre-launch buzz to in-game collaborations, influencer agencies are helping gaming companies cut through the noise and connect authentically with their audiences. The following are the top 7 best gaming influencer marketing agencies that consistently deliver results through innovative strategies, platform expertise, and creator-first relationships.
7 BEST GAMING INFLUENCER MARKETING AGENCIES
1. Amra & Elma
2. Viral Nation
4. Upfluence
5. Neon Media
6. PowerSpike
7. Gamerjibe
GAMING INFLUENCER MARKETING AGENCIES LEADING THE WAY
GAMING INFLUENCER MARKETING AGENCIES #1. Amra & Elma
Amra & Elma is a top-tier influencer marketing agency that specializes in gaming and tech campaigns across platforms like Twitch, YouTube, and Discord. Founded by two social media influencers, the agency understands how to position gaming brands authentically through content creators. Their campaigns often include cross-channel amplification, gamified content strategies, and personalized influencer matchmaking. The team works with both indie game developers and global gaming brands, creating campaigns that focus on both ROI and long-term brand loyalty.
They’re especially skilled at integrating influencer content into broader digital ecosystems including paid ads and email marketing. Their data-backed strategies are grounded in in-depth analytics and real-time performance optimization. Amra & Elma also offers full creative production support for gaming trailers, Twitch overlays, and YouTube intros. They have run successful campaigns for names in VR, mobile gaming, and console-based titles. Their roster of gaming influencers includes both niche streamers and large-scale personalities. This agency leads the space with a blend of influencer experience and marketing expertise.
GAMING INFLUENCER MARKETING AGENCIES #2. Viral Nation
Viral Nation is a global influencer marketing powerhouse that has executed numerous successful campaigns for gaming giants. The agency is known for its full-service approach, combining influencer strategy, content production, and paid amplification. For gaming clients, they handle everything from talent scouting to campaign analytics. They’ve worked with AAA titles, esports teams, and hardware brands, often activating influencers across Twitch, YouTube, and TikTok simultaneously.
Viral Nation uses a proprietary platform to track engagement metrics and ensure top-performing creators are prioritized. Their team also focuses on brand safety and FTC compliance, which is key in the fast-moving gaming space. The agency supports influencer-led tournaments, game reviews, and pre-launch teaser campaigns. Their campaigns often include interactive elements like giveaways and livestream Q&As. Viral Nation’s global reach ensures they can localize gaming content across regions. Their blend of tech and creative makes them a go-to partner for ambitious gaming campaigns.
GAMING INFLUENCER MARKETING AGENCIES #3. The Goat Agency
The Goat Agency is a leading influencer marketing firm that partners with gaming companies to drive awareness, downloads, and retention. They specialize in performance-driven campaigns that pair gaming brands with creators whose audiences are already deeply engaged in gameplay content. Goat’s team has helped launch new titles, reinvigorate existing franchises, and support mobile game expansions. They offer full creative support including influencer briefs, campaign scripting, and post-campaign analysis.
Goat places a strong emphasis on selecting creators whose audiences are aligned with the gaming genre—whether that’s RPG, FPS, or simulation. Their campaigns span YouTube Let’s Plays, Twitch livestream integrations, and TikTok trends. Goat Agency also works with gaming influencers to co-create branded merchandise and collectibles. They use advanced analytics to track user conversion across different channels. The agency has worked with major names like EA Sports and Activision. Their client retention in gaming proves their strategy works long-term.
GAMING INFLUENCER MARKETING AGENCIES #4. Upfluence
Upfluence is a tech-first influencer agency and platform that helps gaming brands scale campaigns efficiently and transparently. Their software allows clients to search through a database of over 4 million influencers, including thousands in the gaming vertical. For brands looking to partner with gaming influencers at scale, Upfluence makes it easy to segment creators by audience interest, region, and engagement rate. Their managed services offer campaign strategy, influencer outreach, and real-time tracking. They’ve supported launches for mobile games, gaming gear, and even console accessories.
Upfluence’s unique value is in its integration with ecommerce platforms—ideal for gaming merch brands. They support long-term ambassador programs to keep games top-of-mind across multiple seasons or updates. Their analytics dashboard helps gaming brands identify top-performing content and creators. Upfluence campaigns often include UGC reposting and whitelisting for paid social ads. Their hybrid tech-agency model gives gaming clients control and results.
GAMING INFLUENCER MARKETING AGENCIES #5. Neon Media
Neon Media is a creative agency that specializes in gaming, metaverse, and interactive entertainment campaigns. They’re known for building immersive storytelling strategies that place influencers at the heart of game narratives. Neon has worked with indie studios and big-name publishers to build hype ahead of game launches and seasonal content updates. Their approach fuses influencer marketing with AR/VR experiences, digital collectibles, and live virtual events.
Neon is deeply involved in the gaming ecosystem, often collaborating with developers on in-game content partnerships. They’re also tapped into web3 gaming trends, using blockchain-based incentives to drive creator participation. Their influencer roster spans streamers, lore explainers, mod creators, and gaming journalists. Neon Media supports campaign rollouts across platforms like Steam, Twitch, YouTube, and Discord. The agency also builds gamified community hubs where influencers and fans can interact directly. Their campaigns prioritize immersion, fan loyalty, and social momentum.
GAMING INFLUENCER MARKETING AGENCIES #6. PowerSpike
PowerSpike is a marketplace-style platform built exclusively for gaming influencers and brands. They streamline campaign management by automating matchmaking between streamers and sponsors. PowerSpike’s main strength is its real-time bidding system, which allows gaming brands to launch fast, scalable campaigns without back-and-forth negotiations. The platform supports YouTube, Twitch, and Kick, making it ideal for games with a wide variety of creator content. Their team also offers managed services for gaming companies that want more hands-on support.
PowerSpike is especially popular among esports orgs and indie developers looking for high-engagement streamers. Their data dashboard helps brands monitor conversions and viewer retention during live activations. PowerSpike offers tiered pricing models to support both budget and AAA campaigns. They’ve also helped influencers monetize beyond ad revenue, including product drops and affiliate links. The platform’s efficiency and scale make it a favorite among fast-moving gaming startups.
GAMING INFLUENCER MARKETING AGENCIES #7. Gamerjibe
Gamerjibe is a virtual event and influencer engagement platform designed specifically for gaming communities. They focus on creating interactive brand experiences through custom-built virtual environments. Gamerjibe campaigns frequently feature influencer-hosted game showcases, fan meetups, and interactive tournaments. The platform enables brands to bring together streamers, fans, and developers in one digital space. They’ve worked with esports teams, indie devs, and gaming merch brands to build fan-first campaigns.
Gamerjibe supports avatar-based engagement and integrates features like voice chat, item drops, and Twitch streaming within their virtual venues. Influencers can co-host digital booths, run trivia challenges, or lead walkthroughs of new games. Gamerjibe is also a go-to for launches that need high-energy virtual kickoffs. Their emphasis on experience design makes them stand out in the influencer marketing world. They’re redefining how influencers interact with gaming fans in real time.
CONCLUSION
Gaming influencer marketing has become one of the most impactful ways for brands to reach highly engaged, loyal audiences. The agencies listed above stand out for their ability to create campaigns that don’t just promote games—they build community, spark conversation, and drive long-term interest. Whether it’s through livestream events, immersive storytelling, or strategic partnerships, each agency brings a unique approach to connecting games with the right creators.
As the gaming landscape continues to evolve, these agencies are setting the standard for how brands can stay relevant and visible in an increasingly competitive market. Choosing the right partner can mean the difference between a short-lived promotion and a lasting presence in the gaming world.