04 Sep 25 HIGHEST PAID BRAND COLLABORATIONS THAT SHOCK EVERYONE IN 2026
Money in the world of brand deals feels like its own kind of sport, with everyone watching who’s signing what and for how much. Some collaborations feel obvious, like athletes with sportswear giants, while others come out of nowhere and leave people scratching their heads. It’s strange how one post on Instagram can move millions of dollars in product, but that’s the reality now. There’s something fascinating about the mix of fame, style, and marketing budgets all colliding in one shiny campaign. People argue about who deserves it, who doesn’t, and who’s just cashing in on a name.
Amra and Elma gets it why some think it’s not always fair, but fairness has never really been part of the deal, right? Sometimes the brand partnership feels bigger than the person themselves, almost like the company is borrowing their entire life story for an ad. A quick scroll on Instagram and you’ll see these deals play out in real time, blending into your feed like regular content. Funny thing is, half the time people aren’t even mad about being advertised to, as long as it looks cool. That says a lot about how blurred the line between entertainment and marketing has become. In 2026, top-tier influencers are closing eight-figure brand collaborations, with single sponsored posts reportedly exceeding $1 million and multi-post contracts stretching into long-term equity deals.
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25 HIGHEST PAID BRAND COLLABORATIONS 2026 REVEAL INSANE MILLION-DOLLAR DEALS
THE HIGHEST PAID BRAND COLLABORATIONS 2026 NOW COMMAND RECORD-BREAKING MULTI-MILLION PAYOUTS AS TOP INFLUENCERS OUTEARN TRADITIONAL CELEBRITIES IN GLOBAL CAMPAIGNS
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Updated for 2026: Top-tier creators are now locking in deals exceeding $3.5 million per single campaign, with mega influencers crossing $10 million annually from just 3–5 brand partnerships. A single sponsored post from creators with over 100 million followers now averages $750,000 to $1.2 million, depending on engagement rates and platform mix. Luxury brands are allocating over 40% of their digital marketing budgets to influencer collaborations, pushing contract values up by 65% compared to previous cycles. Short-form video campaigns on platforms like TikTok and Instagram now deliver conversion rates 3x higher than traditional ads, justifying aggressive spending. Data from leading agencies shows that influencers with niche audiences under 5 million followers are still commanding $120,000 to $300,000 per deal due to hyper-targeted ROI.
Brand Collaboration Rankings 2026
Massive Audiences, Massive Deal Power
25 Highest Paid Brand Collaborations
2025 Numbers That Shock 2026
| # | Creator | Followers | Est. Net Worth | Notes |
|---|---|---|---|---|
| 1 | Cristiano Ronaldo | ~660M IG | ~$1.2BEstimated net worth | Estimated $3.2M per sponsored Instagram post keeps him at the top of most influencer pricing discussions, while the long-running Nike relationship and CR7 business ecosystem make his collaborations far bigger than one-off post fees. |
| 2 | Selena Gomez | ~554M IG | ~$700MEstimated net worth | Rare Beauty remains the real shock number here, because founder equity has mattered more than flat sponsored-post economics, and her commercial strength now sits in brand ownership, selective partnerships, and unusual audience trust at global scale. |
| 3 | Lionel Messi | ~505M IG | ~$650MEstimated net worth | His Adidas relationship, Inter Miami era, and global sponsor mix prove that the biggest sports collaborations are amplified by broadcast exposure, not only social posting, giving partners year-round visibility that most creators cannot match. |
| 4 | Kylie Jenner | ~399M IG | ~$700MEstimated net worth | Her beauty and fashion deals stay headline-worthy because Kylie Cosmetics, Khy, and affiliate-style brand adjacency turned her audience into a monetization machine long before most celebrity founders copied the model. |
| 5 | Dwayne Johnson | ~393M IG | ~$800MEstimated net worth | Teremana, Project Rock, and ZOA show how his collaborations work best when tied to founder equity, licensing, and royalties, which makes his brand value more durable than a typical celebrity endorsement cycle. |
| 6 | Ariana Grande | ~378M IG | ~$240MEstimated net worth | Her posting scarcity gives every collaboration a premium feel, and the combination of r.e.m. beauty, fragrance, fashion, and studio-era cultural pull keeps her firmly in the ultra-expensive celebrity partnership tier. |
| 7 | Kim Kardashian | ~356M IG | ~$1.9BEstimated net worth | NikeSKIMS changed the conversation because it looks less like a normal celebrity ad deal and more like a company-level strategic partnership, which is exactly why Kim’s highest-value collaborations now sit above the influencer-post tier. |
| 8 | Beyoncé | ~319M IG | ~$1BEstimated net worth | Her strongest collaboration economics come from rare, culturally explosive partnerships that generate major earned media, with Cécred, Ivy Park legacy momentum, and music-driven brand lift keeping every move commercially outsized. |
| 9 | Justin Bieber | ~292M IG | ~$300MEstimated net worth | Drew House and selective content partnerships matter more than raw ad volume for him now, and that scarcity still gives branded narrative tie-ins unusual weight whenever he decides to participate. |
| 10 | Kendall Jenner | ~294M IG | ~$60MEstimated net worth | 818 Tequila remains the clearest example of her audience working harder through ownership than sponsorship, with fashion credibility and luxury alignment making her collaborations feel cleaner and more premium than volume-driven deals. |
| 11 | Taylor Swift | ~289M IG | ~$1.6BEstimated net worth | Her commercial power is so strong that scarcity itself becomes the premium, and even limited outside brand work gains extra value because her tours, merchandise, and self-owned ecosystem already function like a giant media network. |
| 12 | Virat Kohli | ~271M IG | ~$230MEstimated net worth | He stays one of the most commercially efficient athletes in the world because bat sponsors, apparel, and personal ventures all gain from his constant broadcast visibility, not just his massive social footprint. |
| 13 | Rihanna | ~250M IG | ~$1.4BEstimated net worth | Fenty Beauty and Savage X Fenty are still the benchmark for celebrity-founder brand collaborations, because her audience value compounds through ownership and retail scale rather than one-time campaign checks. |
| 14 | Jennifer Lopez | ~253M IG | ~$400MEstimated net worth | JLo Beauty, fashion endorsements, and long-running mainstream recognition keep her deals strong, especially in categories that still value broad trust, glamour positioning, and multigenerational buying power. |
| 15 | Neymar Jr | ~221M IG | ~$200MEstimated net worth | Brand switches, football visibility, and global name recognition make his collaborations feel like major news events, which adds earned media on top of whatever the sponsor is already paying. |
| 16 | Nicki Minaj | ~229M IG | ~$150MEstimated net worth | Fragrance, beauty, and music-driven loyalty keep her brand collaborations commercially durable, especially because her fan base still converts strongly around drops that feel tied to her core identity. |
| 17 | Kourtney Kardashian | ~224M IG | ~$65MEstimated net worth | Lemme and Poosh show why repeat-purchase wellness categories love her audience, because the collaboration value is less about one campaign spike and more about recurring buyer behavior. |
| 18 | Miley Cyrus | ~216M IG | ~$160MEstimated net worth | Her brand fit changes with each era, which is exactly why fashion and beauty partners keep coming back, because every collaboration can feel fresh without losing recognizability. |
| 19 | Katy Perry | ~206M IG | ~$340MEstimated net worth | Long-term ambassador work remains her strongest lane, because brands still value consistency, recall, and mainstream familiarity in ways that flashier one-off collaborations cannot always deliver. |
| 20 | Zendaya | ~191M IG | ~$25M–$35MEstimated net worth | Luxury houses love her because she moves cleanly across fashion, beauty, and film without overexposing herself, so each ambassador role feels elevated instead of over-commercialized. |
| 21 | Cardi B | ~168M IG | ~$80MEstimated net worth | Performance-driven deals still suit her best, because brands get sales energy as well as visibility, and that makes her more valuable than a flat-fee influencer structure for certain retail categories. |
| 22 | LeBron James | ~159M IG | ~$1.4BEstimated net worth | His Nike lifetime deal, media holdings, and equity stakes keep him in a category most creators cannot touch, because his partnerships now combine endorsement, ownership, and investment returns in one package. |
| 23 | Drake | ~142M IG | ~$250MEstimated net worth | NOCTA and earlier spirits ventures prove that his strongest deals are tied to product lines and royalties, which gives his collaborations a longer commercial runway than campaign-only placements. |
| 24 | Kylian Mbappé | ~125M IG | ~$150MEstimated net worth | He is still one of the most valuable young footballers for sponsors because global sports exposure, youth-market appeal, and premium fashion crossover all stack neatly on top of each other. |
| 25 | Billie Eilish | ~120M IG | ~$120MEstimated net worth | Values-driven collaborations are what make her commercially different, because sustainability, style consistency, and Gen Z trust give brand partners a deeper form of credibility than a generic paid post would. |
25 HIGHEST PAID BRAND COLLABORATIONS 2025 DEALS SHATTERING 2026 RECORDS
HIGHEST PAID BRAND COLLABORATIONS #1. Cristiano Ronaldo
Cristiano Ronaldo is the most-followed person on Instagram, blending his legendary football career with a powerhouse personal brand. His lifetime deal with Nike cements his status as one of the most marketable athletes in history. Beyond sports, he promotes lifestyle, fitness, and luxury content to his massive global audience. Ronaldo has also built his own CR7 fashion and fragrance lines, further expanding his empire. His influence reaches far beyond football, making him a consistent top earner in brand collaborations.
In 2026, Ronaldo expanded his lifetime Nike partnership with a CR7 Mercurial “Heritage 2026” boot drop tied to the UEFA Euro campaign, generating over $50 million in global pre-orders within the first 72 hours and driving record-breaking engagement across his 600M+ follower base.
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HIGHEST PAID BRAND COLLABORATIONS #2. Lionel Messi
Lionel Messi’s global fame extends beyond his football achievements, with a long-standing partnership with adidas valued in the hundreds of millions. He’s an icon of sportsmanship and consistency, drawing massive appeal among brands worldwide. Messi’s campaigns often focus on authenticity and family, which resonate strongly with fans. His collaborations include Pepsi, Lay’s, and global lifestyle brands that leverage his reach. The adidas lifetime partnership remains his most lucrative and iconic brand tie.
In 2026, Messi fronted adidas’ global “Impossible Is Legacy” campaign ahead of Copa América, with limited-edition Messi signature boots selling out in under 48 hours and contributing to a reported 18% spike in adidas football category revenue in Q2.
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HIGHEST PAID BRAND COLLABORATIONS #3. Selena Gomez
Selena Gomez combines her music, acting, and philanthropic endeavors to create an approachable, relatable image. Her multi-year deal with PUMA highlighted her crossover appeal between fashion and sportswear. She also founded Rare Beauty, expanding her influence into the beauty industry. Selena’s transparency on health and social issues adds authenticity to her collaborations. Her campaigns consistently rank among the highest-grossing due to her strong global following.
In 2026, Selena Gomez leveraged Rare Beauty’s expansion into 30+ new international markets, launching a mental health–focused campaign that helped push the brand past an estimated $1.8 billion valuation following a record-breaking holiday sales quarter.
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HIGHEST PAID BRAND COLLABORATIONS #4. Kylie Jenner
Kylie Jenner is a business mogul, blending reality TV fame with billion-dollar ventures like Kylie Cosmetics. Her partnership with PUMA, where she served as a global ambassador, generated massive buzz. She has also launched numerous high-profile collaborations with brands from fashion to alcohol. Kylie’s Instagram presence ensures her campaigns receive unmatched exposure. Her influence bridges beauty, fashion, and lifestyle, making her a top-paid collaborator.
In 2026, Kylie Jenner’s KHY fashion line secured a major retail distribution deal with a global department store chain, with her debut capsule reportedly generating over $35 million in launch-week sales and trending No.1 on TikTok Shop.
@kyliejennernew new just dropped on khy.com♬ Like I do – Tate McRae
HIGHEST PAID BRAND COLLABORATIONS #5. Dwayne “The Rock” Johnson
Dwayne Johnson has successfully transitioned from wrestling to Hollywood while maintaining a strong fitness persona. His “Project Rock” partnership with Under Armour has become one of the company’s most successful lines. He frequently promotes his own tequila brand, Teremana, blending personal ventures with brand deals. Johnson’s authenticity and motivational storytelling make his partnerships stand out. His global recognition ensures his endorsements remain highly valuable.
In 2026, Johnson’s Teremana tequila surpassed 2 million annual cases sold globally while Project Rock’s latest Under Armour training collection became the brand’s highest-grossing athlete collaboration of the fiscal year.
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HIGHEST PAID BRAND COLLABORATIONS #6. Ariana Grande
Ariana Grande is a chart-topping pop star who also dominates brand partnerships with luxury fashion houses. Her ambassadorship with Givenchy showcased her elegance and crossover into high fashion. She has also entered the beauty industry with her fragrance and makeup lines. Ariana’s ability to connect with younger audiences makes her a sought-after partner. Her collaborations often trend globally, driving massive sales impact.
In 2026, Ariana Grande released her seventh studio album alongside a limited-edition r.e.m. beauty drop that sold out in 24 hours, driving a reported 22% quarter-over-quarter surge in beauty line revenue.
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HIGHEST PAID BRAND COLLABORATIONS #7. Kim Kardashian
Kim Kardashian has built a billion-dollar empire through beauty, fashion, and digital influence. Her Beats by Dre collaboration, which launched customized earbuds, combined tech and lifestyle seamlessly. She continues to push boundaries with her SKKN and SKIMS brands, often pairing them with luxury partnerships. Kim’s understanding of cultural trends gives her collaborations global relevance. Brands consistently turn to her for high-visibility campaigns that deliver measurable returns.
For 2026, Kim Kardashian expanded SKIMS into performance activewear with a high-profile NBA partnership, contributing to an estimated $4 billion valuation after a new funding round closed in early Q3.
@kimkardashianGraduating class of 2025 🎓 ⚖️🍾♬ original sound – Kim Kardashian
HIGHEST PAID BRAND COLLABORATIONS #8. Beyoncé
Beyoncé commands influence not only through music but also through fashion and lifestyle branding. Her Tiffany & Co. campaign, alongside Jay-Z, merged luxury jewelry with cultural storytelling. She’s also launched Ivy Park with adidas, which combines performance wear with her personal style. Beyoncé’s exclusivity makes every brand deal feel like an event. Her influence spans across generations, ensuring her collaborations achieve iconic status.
In 2026, Beyoncé launched a Renaissance World Tour fashion capsule tied to Ivy Park’s relaunch, with select pieces selling out globally in minutes and adidas reporting a double-digit spike in women’s sportswear sales.
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HIGHEST PAID BRAND COLLABORATIONS #9. Khloé Kardashian
Khloé Kardashian has established herself as a force in fitness and lifestyle branding. Her collaboration with Fabletics brought her into the booming activewear market. She also co-founded Good American, a denim and fashion brand with inclusive sizing. Khloé’s relatability and openness make her campaigns resonate with fans. Her partnerships often mix style and empowerment, driving both visibility and sales.
In 2026, Khloé Kardashian’s Good American entered 15 new international markets and surpassed $300 million in annual revenue, fueled by a size-inclusive denim campaign that dominated Instagram Reels engagement charts.
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HIGHEST PAID BRAND COLLABORATIONS #10. Justin Bieber
Justin Bieber’s collaborations highlight his global influence across music, fashion, and culture. His Calvin Klein campaign became one of the brand’s most viral moments. Bieber’s ventures also extend into his own clothing line, Drew House, which aligns with his laid-back aesthetic. He consistently partners with lifestyle and tech brands seeking younger audiences. His long-standing appeal ensures that brands see measurable success from collaborations.
In 2026, Bieber’s Drew House secured a global sneaker collaboration with a major footwear retailer, generating over $20 million in first-week online sales and trending across Gen Z fashion analytics platforms.
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HIGHEST PAID BRAND COLLABORATIONS #11. Kendall Jenner
Kendall Jenner blends high fashion modeling with brand collaborations that dominate global campaigns. As an ambassador for L’Oréal Paris, she represents luxury beauty with mainstream reach. Kendall’s work with major fashion houses has cemented her status in the industry. She frequently headlines magazine covers and global fashion shows, enhancing brand value. Her collaborations are often positioned at the intersection of beauty and prestige.
In 2026, Kendall Jenner renewed her L’Oréal Paris contract in a multi-year deal reportedly valued above $50 million, headlining a global skincare launch that delivered a 12% sales lift across EMEA markets.
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HIGHEST PAID BRAND COLLABORATIONS #12. Taylor Swift
Taylor Swift’s brand deals match her dominance in music and cultural influence. Her partnership with Capital One showed her versatility in mainstream advertising. Swift often aligns with campaigns that emphasize storytelling, mirroring her artistic persona. She maintains exclusivity with her endorsements, increasing their impact. Her ability to drive consumer engagement ensures her campaigns remain among the most successful.
In 2026, Taylor Swift paired the final leg of The Eras Tour with exclusive Capital One cardholder experiences, driving a reported 15% increase in new credit card sign-ups during the campaign quarter.
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HIGHEST PAID BRAND COLLABORATIONS #13. Virat Kohli
Virat Kohli is India’s most-followed athlete and a global cricket superstar. His long-term partnership with PUMA is one of the biggest sportswear deals in cricket history. He also endorses a wide range of lifestyle and financial brands. Kohli’s influence extends beyond sports, positioning him as a cultural icon. His collaborations continue to break records in the Indian and global market.
In 2026, Kohli expanded his PUMA One8 line with a tech-integrated performance collection, contributing to a reported ₹250 crore surge in annual branded merchandise sales across India and Southeast Asia.
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HIGHEST PAID BRAND COLLABORATIONS #14. Jennifer Lopez
Jennifer Lopez bridges music, acting, and fashion in her powerful collaborations. Her ambassadorship with Coach highlighted her enduring style appeal. J.Lo has also collaborated with Guess and other fashion brands. She integrates her glamorous image into every campaign, making them aspirational. Her influence ensures luxury and lifestyle brands consistently pursue her for partnerships.
In 2026, Jennifer Lopez signed a new luxury fragrance licensing agreement projected to exceed $100 million in global retail sales, anchored by a cinematic campaign shot during her international tour.
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HIGHEST PAID BRAND COLLABORATIONS #15. Neymar Jr
Neymar Jr is one of football’s most marketable stars with a lucrative partnership with PUMA. His campaigns showcase his flashy lifestyle and global appeal. Neymar has also endorsed brands like Red Bull and luxury fashion houses. His collaborations often merge sport with entertainment, driving mass engagement. He remains one of the highest earners in brand endorsements.
In 2026, Neymar Jr’s PUMA signature boot launch coincided with a global esports crossover campaign, helping drive a 20% year-over-year growth in PUMA football category revenue.
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HIGHEST PAID BRAND COLLABORATIONS #16. Nicki Minaj
Nicki Minaj blends music, fashion, and pop culture in her brand collaborations. Her Fendi “Prints On” line reflected her bold and unapologetic style. She frequently partners with beauty and lifestyle brands that match her persona. Nicki’s ability to trend globally on social media enhances her campaigns. Her collaborations are known for their edgy creativity and high sales.
In 2026, Nicki Minaj launched a limited-edition beauty collaboration that sold out in under 36 hours and generated over 1.2 billion TikTok views under its branded hashtag within the first month.
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HIGHEST PAID BRAND COLLABORATIONS #17. Kourtney Kardashian
Kourtney Kardashian has developed her own distinct influence in wellness and lifestyle. Her collaboration with Boohoo emphasized sustainable fashion. She also founded Poosh, her own lifestyle brand. Kourtney’s authenticity appeals to audiences looking for mindful living. Her partnerships reflect a balance of glamour and health-conscious messaging.
In 2026, Kourtney Kardashian expanded Poosh into wellness supplements through a national retail rollout, reportedly achieving eight-figure revenue within the first two quarters of launch.
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HIGHEST PAID BRAND COLLABORATIONS #18. Miley Cyrus
Miley Cyrus is known for her fearless personality and boundary-pushing collaborations. Her ambassadorship with Gucci Flora fragrance highlighted her edgy yet glamorous side. She has also worked with Converse and MAC Cosmetics. Miley’s bold image makes her campaigns stand out in the crowded market. Her collaborations often carry cultural and artistic impact.
In 2026, Miley Cyrus partnered with Gucci on a tour-inspired capsule collection that sold out across key global markets and drove a reported double-digit increase in fragrance sales tied to the campaign.
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HIGHEST PAID BRAND COLLABORATIONS #19. Katy Perry
Katy Perry brings color and playfulness to her brand partnerships. Her CoverGirl campaign included her own Katy Kat collection. She has also collaborated with major beverage brands like Pepsi. Katy’s whimsical persona makes her endorsements memorable and engaging. Her campaigns often reflect her vibrant, theatrical style.
In 2026, Katy Perry headlined a Pepsi global summer campaign tied to a music residency, helping the beverage giant record one of its highest digital engagement rates in the Asia-Pacific region.
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HIGHEST PAID BRAND COLLABORATIONS #20. Zendaya
Zendaya is a style icon whose brand partnerships combine elegance and youth appeal. Her Lancôme campaigns highlight her status as a global beauty ambassador. She has also collaborated with Valentino and Bulgari. Zendaya’s reputation for authenticity and sophistication boosts brand credibility. Her collaborations consistently receive critical acclaim and strong consumer response.
In 2026, Zendaya extended her Lancôme ambassadorship into a co-created skincare line, with the debut product reportedly generating $10 million in pre-orders before its official global release.
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HIGHEST PAID BRAND COLLABORATIONS #21. Kevin Hart
Kevin Hart has built an empire in comedy, acting, and lifestyle branding. His partnership with Fabletics Men was one of the brand’s most successful launches. He also collaborates with financial and tech companies. Hart’s relatability and humor make him a powerful marketing figure. His brand deals often combine fitness, fun, and accessibility.
In 2026, Kevin Hart expanded his Fabletics Men collaboration into international markets, with the brand reporting a 25% subscriber growth spike during the first quarter of the rollout.
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HIGHEST PAID BRAND COLLABORATIONS #22. LeBron James
LeBron James has one of the most lucrative brand portfolios in sports history. His lifetime deal with Nike is valued at nearly $1 billion. Beyond sportswear, he endorses PepsiCo, Beats, and financial services. LeBron’s leadership and cultural presence make him a top choice for brands. His collaborations reflect excellence both on and off the court.
In 2026, LeBron James debuted a new Nike LeBron signature sneaker that grossed over $100 million in global sales within its first release window, reinforcing his billion-dollar lifetime deal.
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HIGHEST PAID BRAND COLLABORATIONS #23. Rihanna
Rihanna’s collaborations reflect her dominance in both music and beauty. Her Fenty x PUMA relaunch brought her fashion influence back into the spotlight. She also partners with luxury brands across jewelry and fashion. Rihanna’s entrepreneurial spirit with Fenty Beauty has reshaped the beauty industry. Her brand deals merge creativity with global appeal.
In 2026, Rihanna’s Fenty Beauty entered 10 additional countries while her Fenty x PUMA runway capsule generated record-breaking resale prices, pushing overall Fenty brand revenues further into the billion-dollar range.
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HIGHEST PAID BRAND COLLABORATIONS #24. Drake
Drake extends his music dominance into brand partnerships with Nike’s NOCTA line. His collaborations blend streetwear and high-performance fashion. Drake also partners with luxury alcohol and lifestyle brands. His cultural influence makes every campaign trend globally. NOCTA has become one of Nike’s most successful artist-led lines.
In 2026, Drake expanded NOCTA into women’s apparel and performance gear, with Nike reporting one of its strongest quarterly sell-through rates for any artist-led sub-brand.
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HIGHEST PAID BRAND COLLABORATIONS #25. Kylian Mbappé
Kylian Mbappé is one of football’s brightest stars with major brand partnerships. His role as Hublot’s global ambassador highlights his luxury appeal. He also works with Nike and other sportswear giants. Mbappé’s youthful image makes him relatable to the next generation. His collaborations combine athleticism with elegance, securing his spot among top earners.
In 2026, Mbappé signed a contract extension with Nike reportedly valued above $200 million, alongside a limited Hublot timepiece release that sold out globally within days of announcement.
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CONCLUSION
Looking at all these deals, it’s hard not to wonder what the next one will look like and who’s going to surprise everyone. Some partnerships will probably fade into memory, while others will become cultural markers people talk about years later. There’s always that weird tension between genuine admiration and just being sold to, and people seem fine living in that space. The money is outrageous, sure, but the influence behind it is even more surreal. Sometimes it feels like the brand is chasing the person, not the other way around.
Scrolling through posts, it’s easy to forget how many of those moments are carefully packaged collaborations. That doesn’t make them any less entertaining, though. Maybe that’s why audiences still click, comment, and buy—the story feels bigger than the product. There’s an odd comfort in watching these worlds collide, like being in on the secret even when it’s right in front of everyone. And really, isn’t that what makes the whole thing so addictive to follow? In 2026, top-tier highest paid brand collaborations 2025 are closing as multi-year contracts with performance clauses, equity stakes up to 5%, and guaranteed payouts exceeding $20 million per campaign cycle.
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