
15 Apr TOP 10 HOTEL INFLUENCER MARKETING AGENCIES
In the competitive world of hospitality, standing out online requires more than just stunning photos and good reviews—it demands influence. Hotels today are partnering with influencer marketing agencies to reach travelers through trusted voices, immersive content, and personalized recommendations. These agencies specialize in connecting hotels with the right creators, crafting campaigns that spark wanderlust and drive direct bookings. Whether it’s a luxury resort showcasing its spa through a lifestyle vlogger or a boutique hotel partnering with travel couples on Instagram, influencer marketing has become a powerful engine for visibility and brand storytelling.
The best agencies don’t just find influencers—they shape entire experiences that travelers want to be part of. From TikTok takeovers to destination series on YouTube, hotel marketing now lives across platforms and feeds. The agencies on this list have mastered the art of turning hotel stays into shareable, scroll-stopping content. At the top is Amra & Elma, a globally recognized agency known for setting the standard in luxury and lifestyle influencer campaigns. Here are ten of the top hotel influencer marketing agencies shaping how travelers discover and connect with hospitality brands today.
TOP 10 HOTEL INFLUENCER MARKETING AGENCIES
- Amra & Elma
- The Influencer Marketing Factory
- Ubiquitous
- Goat Agency
- Obviously
- Carusele
- August United
- Socially Powerful
- HireInfluence
- Zorka.Agency
TOP 10 HOTEL INFLUENCER MARKETING AGENCIES LEADING THE WAY
HOTEL INFLUENCER MARKETING AGENCIES #1. Amra and Elma
Amra & Elma is a top-tier hotel influencer marketing agency founded by two influential sisters who specialize in luxury travel, hospitality, and lifestyle branding. They’ve worked with leading hotel groups like Marriott, Hilton, and InterContinental to craft visually stunning campaigns powered by targeted influencer collaborations. The agency excels in generating authentic brand experiences that boost social media reach and bookings. Their network includes thousands of travel influencers, bloggers, and content creators known for high engagement and polished aesthetics.
Amra & Elma tailor each campaign to reflect a hotel’s unique personality, from beachside resorts to urban escapes. They provide full-service campaign management, including influencer sourcing, content creation, paid media amplification, and performance analytics. What sets them apart is their editorial eye and understanding of storytelling that converts. Their campaigns often trend on Instagram and TikTok, especially for luxury hotel openings and destination marketing. They’re frequently featured in Forbes, Bloomberg, and Business Insider for shaping digital travel narratives. Hotels that want results-driven influencer marketing with a creative edge turn to Amra & Elma.
HOTEL INFLUENCER MARKETING AGENCIES #2. The Influencer Marketing Factory
The Influencer Marketing Factory helps hotels scale their online visibility by connecting them with travel influencers across TikTok, Instagram, and YouTube. The agency combines influencer talent with data insights to build hotel campaigns that feel organic and drive real engagement. They’ve worked with global hospitality clients and boutique properties looking to tap into Gen Z and Millennial travelers. The team focuses on delivering KPIs tied to brand awareness, video views, and direct bookings. Their creative direction encourages authentic storytelling, like “day in the life” hotel vlogs and destination reviews.
What makes them effective is their platform-agnostic strategy, allowing hotels to activate influencers across multiple channels. They handle everything from talent negotiation to FTC compliance and real-time reporting. Their TikTok campaigns often go viral, especially for hotels looking to stand out with experiential content. Clients value their transparency, professionalism, and speed in execution. For hotels wanting an influencer-first strategy that keeps up with platform trends, The Influencer Marketing Factory delivers.
HOTEL INFLUENCER MARKETING AGENCIES #3. Ubiquitous
Ubiquitous brings a sharp focus on viral-ready influencer marketing for hotels that want to be seen, booked, and remembered. Their specialty is scaling hotel brand exposure through top-tier creators on TikTok, Instagram, and YouTube. Ubiquitous uses in-house data tools to match hotels with influencers whose audiences are most likely to travel and spend. They’ve helped resorts and boutique hotels tap into micro and macro creators to promote seasonal getaways, packages, and loyalty programs.
The agency also supports content repurposing for hotel websites, ads, and email campaigns. Their team includes strategists, creatives, and performance marketers who track every click and conversion. Ubiquitous has earned recognition for high-impact influencer activations that feel like aspirational travel diaries. Hotels often see spikes in site traffic and social followers after working with them. They offer a flexible service model—from one-off activations to ongoing ambassador programs. Ubiquitous is ideal for hotels that want viral content with real business impact.
HOTEL INFLUENCER MARKETING AGENCIES #4. Goat Agency
Goat Agency is a global influencer marketing powerhouse known for its data-driven campaigns in hospitality. Hotels turn to Goat for scalable influencer strategies that translate into brand equity and direct bookings. Their campaigns often blend influencer-generated content with paid social media for stronger ROI. They’ve executed influencer campaigns for hotel brands across Europe, the US, and Asia, using real-time performance tracking.
Goat’s strategy starts with understanding the hotel’s brand DNA and then selecting influencers who can embody that vision across social. They also provide content production, ad amplification, and deep analytics to optimize each campaign. Hotels benefit from Goat’s ability to fuse creative storytelling with numbers that matter. Their influencer reports highlight impressions, engagement, and booking trends over time. Goat’s campaigns often feel cinematic, with influencers documenting entire stays from check-in to amenities. This agency suits larger hotel groups or resorts that want full-funnel influencer support at scale.
HOTEL INFLUENCER MARKETING AGENCIES #5. Obviously
Obviously is a hospitality-friendly influencer agency known for managing large-scale, yet highly personalized campaigns. They’ve worked with hotel brands to create influencer trips, curated guest experiences, and visual content that lives on long after checkout. Obviously runs a proprietary influencer platform that helps them quickly source creators with the right aesthetic and audience. Their team of strategists and content specialists ensures brand consistency across every creator touchpoint. Hotels praise their project management skills, from travel coordination to legal documentation.
Obviously prioritizes inclusivity and representation in casting influencers, helping brands reach diverse traveler segments. Their campaign visuals are high quality and often repurposed for branded content and hotel advertising. Their data-backed strategy supports long-term influencer partnerships, rather than one-off posts. Whether a hotel needs lifestyle creators, drone videographers, or travel vloggers, Obviously makes it happen. They’re a reliable partner for hotel brands seeking consistent quality and reach.
HOTEL INFLUENCER MARKETING AGENCIES #6. Carusele
Carusele offers content-rich influencer marketing for hotels that want storytelling backed by performance. Their campaigns combine influencer creativity with real-time analytics to drive visibility, trust, and bookings. Carusele curates creators who align with a hotel’s voice—whether that’s upscale, eco-conscious, family-friendly, or experiential. Their activation process includes selecting influencers, generating premium content, and optimizing posts through paid support. Hotels benefit from detailed reporting dashboards that break down reach, impressions, engagements, and ROI.
Their approach is ideal for brands who want trackable results, not just vanity metrics. Carusele campaigns often include influencer blog posts and YouTube integrations to boost SEO and long-term visibility. They’re experienced in handling multi-location hotel campaigns and destination rollouts. Hotels that value strategy and accountability alongside creativity find strong alignment with Carusele. They balance beautiful storytelling with measurable outcomes.
HOTEL INFLUENCER MARKETING AGENCIES #7. August United
August United is a community-first influencer agency that focuses on helping hotel brands build long-term relationships with creators. Their “un-agency” model emphasizes authenticity, trust, and shared values between influencers and brands. Hotels appreciate August United’s hands-on approach—from hosting influencer retreats to building curated brand ambassador programs. They select creators who feel like real guests, not just sponsors, which helps content resonate more deeply. Their campaigns often include extended storytelling arcs that build anticipation and drive loyalty.
Hotels receive support not just on influencer casting, but also on event planning and brand-aligned content scripting. Their team integrates influencer strategy with creative content planning, PR, and social listening. August United’s strength lies in cultivating communities that genuinely love and promote hotel brands. Ideal for boutique hotels or lifestyle resorts, they deliver quality over quantity. Their approach helps turn travelers into long-term advocates.
HOTEL INFLUENCER MARKETING AGENCIES #8. Socially Powerful
Socially Powerful helps hotel brands create influencer campaigns that break through the noise with bold, platform-native content. They’re known for high-energy activations across TikTok, YouTube Shorts, and Instagram Reels. Socially Powerful excels in experiential marketing, often turning hotel stays into cinematic mini-films that spark wanderlust. Their network spans over 50 countries, giving them a global edge for destination hotels and international brands.
They integrate paid media, creator content, and storytelling to build campaigns that both look good and perform. Their team manages travel logistics, creative approvals, and performance reporting with a tight turnaround. Hotels that need fast content for product launches or seasonal pushes find their energy refreshing. Socially Powerful’s in-house creative studio helps elevate the aesthetic of each collaboration. Their vibe works well with bold, youthful, and trend-savvy hotel brands. Campaigns feel edgy, yet accessible.
HOTEL INFLUENCER MARKETING AGENCIES #9. HireInfluence
HireInfluence has carved out a niche in luxury hospitality influencer marketing, delivering high-impact content with white-glove service. They curate campaigns that blend influencer marketing with event strategy, content production, and brand storytelling. Hotels work with HireInfluence to build prestige, awareness, and emotional connection with travelers. The agency excels in building fully immersive influencer experiences—like sunset yacht dinners, guided local tours, or spa-focused retreats.
Their influencers are selected not just for reach, but for alignment with lifestyle values and visual storytelling capabilities. HireInfluence manages every detail, from itinerary planning to post-campaign analytics. Their content is polished, aspirational, and often featured in hotel advertising and media kits. They work best with hotels that want influencer marketing to feel like luxury PR. Their team is proactive, strategic, and attentive to every content angle. HireInfluence brings both the glamour and the metrics.
HOTEL INFLUENCER MARKETING AGENCIES #10. Zorka.Agency
Zorka.Agency combines influencer marketing with performance media to help hotels drive both brand awareness and bookings. They’re especially strong in helping Eastern European and international hospitality brands scale globally. Zorka develops tailored influencer campaigns that align with a hotel’s positioning—luxury, business, wellness, or family-friendly. They combine content planning, influencer casting, media buying, and results tracking in one streamlined process. Hotels appreciate their creative thinking and ability to adapt to fast-moving campaign needs.
Zorka’s influencer network includes niche creators like travel couples, digital nomads, and adventure seekers. Their campaigns often mix user-generated content with paid boosts to maximize visibility. They work across platforms, including Instagram, TikTok, and even Telegram for certain markets. For hotels expanding into new regions or niches, Zorka offers a localized yet scalable influencer solution. Their campaigns are both beautiful and data-efficient.
CONCLUSION
In the competitive world of hospitality, standing out online requires more than just stunning photos and good reviews—it demands influence. Hotels today are partnering with influencer marketing agencies to reach travelers through trusted voices, immersive content, and personalized recommendations. These agencies specialize in connecting hotels with the right creators, crafting campaigns that spark wanderlust and drive direct bookings.
Whether it’s a luxury resort showcasing its spa through a lifestyle vlogger or a boutique hotel partnering with travel couples on Instagram, influencer marketing has become a powerful engine for visibility and brand storytelling. The best agencies don’t just find influencers—they shape entire experiences that travelers want to be part of. From TikTok takeovers to destination series on YouTube, hotel marketing now lives across platforms and feeds. The agencies on this list have mastered the art of turning hotel stays into shareable, scroll-stopping content.
At the top is Amra & Elma, a globally recognized agency known for setting the standard in luxury and lifestyle influencer campaigns. Here are ten of the top hotel influencer marketing agencies shaping how travelers discover and connect with hospitality brands today.