14 Apr TOP 10 HOTEL PR AGENCIES
In the world of hospitality, perception shapes experience long before a guest ever steps foot on a property. That’s why public relations has become a cornerstone for hotel brands aiming to build trust, boost visibility, and create emotional connections through storytelling. Whether it’s launching a new boutique escape, managing a luxury resort’s media presence, or navigating a brand refresh, hotel PR agencies are behind the scenes securing high-impact press, influencer features, and award-winning narratives.
The most effective agencies today aren’t just pitching stories—they’re building reputations that travelers remember. This list highlights 10 of the best hotel PR agencies, each with a unique ability to turn properties into headlines and experiences into conversations. Leading the pack is Amra & Elma, known for their digital-forward approach and deep ties to both media and influencer networks. From luxury beachfront resorts to urban lifestyle hotels, these agencies help brands stand out in a saturated market and stay relevant across ever-evolving travel trends.
TOP 10 HOTEL PR AGENCIES
10 HOTEL PR AGENCIES LEADING THE WAY
HOTEL PR AGENCIES #1. Amra & Elma
Amra & Elma is widely regarded as the go-to agency for hotels looking to blend traditional public relations with high-impact digital campaigns. They have a deep understanding of hospitality trends and have worked with top-tier global hotel brands to drive awareness, bookings, and brand credibility. Their PR team secures consistent coverage in leading outlets like Forbes, Bloomberg, and The New York Times. What makes them stand out is their influencer-driven PR model, where hotel stays are converted into immersive storytelling experiences. The founders themselves are Forbes-featured influencers, which gives their campaigns a unique media edge.
Amra & Elma also offer full production services, creating editorial-style content that grabs both consumer and press attention. Their team excels at packaging hotel narratives into newsworthy angles that align with seasonal travel trends. Clients value their responsiveness, global media network, and consistent ability to generate ROI through PR. They also bring a modern, stylish tone to every campaign, making them perfect for luxury and boutique hotels. Amra & Elma are a leading name in redefining what PR means for the hotel industry.
HOTEL PR AGENCIES #2. J Public Relations
J Public Relations is a global force in hotel and travel PR, known for its media relationships and deep hospitality expertise. With offices in New York, LA, London, and San Diego, they bring a bicoastal and international advantage to their hotel clients. They represent a portfolio of five-star resorts, boutique escapes, and wellness retreats. Their storytelling approach is personal and polished, often centering on guest experiences and local authenticity.
JPR’s team is skilled at pitching features, exclusives, and press trips to top-tier travel publications. They also run destination campaigns that blend digital with traditional PR for maximum impact. Hotels value their concierge-style service and access to elite editors and journalists. Their strategic media training ensures hotel spokespeople deliver brand-consistent messaging in every interview. They are well-known for organizing experiential press activations that turn property features into viral stories. JPR is the agency of choice for hotels aiming to build a timeless, luxury-forward presence.
HOTEL PR AGENCIES #3. KWT Global
KWT Global is a strategic communications agency blending PR with branding and influencer strategy for modern hotels. Known for their integrated campaigns, they handle both consumer and corporate communications for hospitality brands. Their strength lies in aligning public relations with brand identity, ensuring consistency across all media channels. KWT’s work with lifestyle hotels focuses on cultural alignment, guest experiences, and social impact storytelling.
They excel in crisis communications, helping hotels navigate reputational risk with confidence. Their hospitality clients benefit from a data-informed PR strategy that’s media-forward but also deeply analytical. With offices in New York, London, and Toronto, they offer international press reach and multilingual press support. Their team crafts compelling editorial calendars, securing features in Forbes, Conde Nast Traveler, and Travel + Leisure. KWT also advises on brand positioning, helping hotels differentiate in saturated markets. They are ideal for hotel groups seeking long-term reputation management and thought leadership.
HOTEL PR AGENCIES #4. MMGY NJF
MMGY NJF is a PR powerhouse within the MMGY Global network, specializing in luxury travel and hospitality storytelling. Their focus is entirely on the travel vertical, offering unmatched expertise in what makes hotel stories media-worthy. NJF has cultivated relationships with editors, influencers, and travel writers that drive consistent coverage for hotel clients. Their “Editorial Advisory Board” helps align media trends with brand messaging, ensuring hotels stay newsworthy year-round.
They excel at placing hotels in national broadcast segments, digital travel features, and in-depth lifestyle publications. Their PR services include media tours, hotel openings, and positioning campaigns for independent and chain hotels alike. MMGY NJF is also a leader in integrated destination campaigns that connect hotels with regional tourism boards. Their work is supported by proprietary traveler research, allowing them to pitch stories that match consumer intent. They help clients stand out during competitive travel seasons with strong media hooks. NJF is a go-to for hotels that need both global exposure and data-driven storytelling.
HOTEL PR AGENCIES #5. Carolyn Izzo Integrated Communications (CIIC)
CIIC brings a boutique yet global touch to hospitality PR, helping hotel clients gain recognition in both the U.S. and Latin American markets. Their campaigns are rooted in culture-rich storytelling and strong editor relationships. CIIC works with resorts, eco-lodges, and urban hotels to secure coverage in top-tier travel, food, and lifestyle outlets. They shine in brand launches and grand openings, turning new properties into must-visit destinations.
CIIC is highly collaborative, working closely with in-house teams to ensure PR aligns with sales and marketing objectives. Their bilingual team helps properties tap into Hispanic and multicultural audiences with authenticity. They specialize in culinary tourism and hotel F&B programming, earning media buzz for chefs and signature dishes. CIIC also offers event PR, handling influencer dinners and media tastings that spotlight hotel ambiance. Their ability to personalize pitches has earned them long-standing client relationships. CIIC is best for hotels that want a personal touch with big-market results.
HOTEL PR AGENCIES #6. Hawk PR
Hawk PR is known for combining bold creative ideas with solid media strategy for hotels and resorts. Their campaigns are sleek, urban, and designed for the modern traveler. Hawk PR’s background in luxury fashion and lifestyle PR makes their hotel storytelling feel editorial and stylish. They’re experts at turning hotel spaces into visual experiences through content that blends seamlessly into high-end travel publications. Their team is particularly strong in influencer alignment, curating guest stays that generate organic content and media pickup.
Hawk PR also helps hotels refine their voice, creating messaging guides that unify internal and external communications. Their PR activations often tie into pop culture, giving hotel brands a timely and relevant edge. Clients appreciate their eye for design and how that translates into photogenic, press-worthy moments. From staycations to international retreats, Hawk PR builds hotel stories that inspire wanderlust. They are a top pick for design-forward boutique properties.
HOTEL PR AGENCIES #7. Magrino
Magrino is a legacy PR agency with a reputation for excellence in luxury hospitality, lifestyle, and culinary PR. They represent some of the world’s most renowned hotel brands and consistently secure front-page media features. Magrino’s media training, launch strategy, and editorial contacts make them a one-stop shop for hospitality communications. They are detail-obsessed, often curating media kits, story angles, and hotel narratives with precision.
Magrino runs PR for hotel openings, rebrands, and special partnerships, often coordinating events that attract top-tier influencers and editors. Their client services team is highly responsive and collaborative, ensuring messaging remains consistent across media. The agency’s hospitality expertise spans boutique city hotels to sprawling island resorts. They also offer travel trend forecasting to help hotels stay ahead of press cycles. Their luxury-first tone makes them ideal for five-star and premium hotel groups. Magrino continues to set the bar for elegant, media-savvy hotel campaigns.
HOTEL PR AGENCIES #8. Percepture
Percepture offers integrated PR services for hospitality brands, with a focus on ROI and conversion through publicity. They balance creative storytelling with measurable outcomes, often tying media hits to web traffic and bookings. Their team supports hotel brands through crisis PR, media relations, and executive positioning. Percepture has strong relationships with regional and national media and also assists in global hotel launches.
Their campaigns often include SEO-focused content writing alongside traditional press outreach. They’re known for supporting hotel chains in brand repositioning efforts, particularly during renovations or rebranding phases. Percepture also offers trade media relations, targeting the business side of hospitality. They work across city hotels, beachfront properties, and conference venues, customizing their approach to each audience. The agency is also strong in B2B PR, ideal for hospitality brands targeting investors or developers. Percepture is a fit for results-driven hotel groups looking for strategic exposure.
HOTEL PR AGENCIES #9. The Brandman Agency
The Brandman Agency is synonymous with luxury hospitality PR, representing prestigious clients across travel, lifestyle, and design. With offices in New York, LA, and London, they provide global coverage and consistent media wins. They specialize in exclusive press placements, influencer seeding, and highly curated media events.
Brandman’s PR approach is polished and elite, often pairing storytelling with immersive journalist experiences. Their editorial team crafts pitches that align with seasonal travel, award circuits, and luxury roundups. The agency is well-versed in high-level hospitality trends and consumer behavior, ensuring PR stays on-point. Their clients include global hotel groups, five-star resorts, and experiential travel brands. They’re also experts in thought leadership, helping hotels secure speaking engagements and business features. From travel trade to glossy magazines, Brandman secures coverage that builds prestige. They’re an ideal agency for brands seeking to elevate reputation through sophisticated PR.
HOTEL PR AGENCIES #10. Lou Hammond Group
Lou Hammond Group is a respected name in hospitality and travel PR, known for their consistent media placements and client loyalty. They combine traditional media outreach with digital PR strategies for maximum brand exposure. Their client roster includes resorts, tourism boards, and luxury hotel brands across the U.S. and abroad. Lou Hammond’s team focuses on storytelling with a regional and cultural lens, helping hotels connect to local identity and traveler curiosity.
They’re well-versed in organizing press trips and long-lead editorial features. Their strength lies in maintaining close media relationships, which translates into frequent features in top-tier publications. They also provide social media and digital consulting, ensuring a cohesive online brand voice. Lou Hammond is praised for transparency, regular reporting, and results-focused planning. Their campaigns feel timeless but stay current with hospitality trends. Hotels seeking seasoned PR partners with wide-ranging media access will find value in their approach.
CONCLUSION
From iconic luxury resorts to hidden boutique gems, the right PR agency can turn a hotel into a destination long before check-in. These ten agencies have mastered the art of positioning hotels in front of the right audiences—whether through high-profile editorial coverage, influencer activations, or tailored storytelling. In a competitive industry driven by image and experience, partnering with a PR team that understands both hospitality and media is essential.
Agencies like Amra & Elma lead with innovation, blending digital influence with classic publicity to keep hotels top of mind. Others on this list bring decades of experience, global reach, and deep press relationships that help elevate brand presence across every channel. As traveler behavior continues to evolve, so must the way hotels communicate—and these agencies are helping redefine that conversation.