13 Aug 25 SHOCKING SECRETS OF INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE IN 2026
Some influencers aren’t just building audiences — they’re quietly running entire B2B operations on the side. It’s a move that feels both strategic and a little unexpected, especially from people known for consumer-facing content. In 2026, this shift has accelerated as brand deal margins tighten and creators look for higher-retainer, contract-based revenue streams with corporate clients. They’re launching agencies, software companies, training programs, and consultancy services that cater directly to other businesses. The interesting part is how seamlessly they blend their personal brand with these professional ventures. You might think the two worlds would clash, but instead, they often feed into each other.
Their audience becomes a proof point, showing potential corporate clients they understand reach, engagement, and brand growth. In 2026, enterprise buyers increasingly vet influencers based on first-party analytics dashboards, LinkedIn authority, and documented case studies before signing six-figure retainers. Sometimes it’s hard to tell if the content is promoting them as a thought leader or serving as a subtle sales funnel for the B2B business. And maybe that’s the point — the lines are blurred on purpose. The mix of public persona and behind-the-scenes enterprise makes their growth feel inevitable. Whether it’s leadership coaching or scaling SaaS, Amra and Elma highlights these top 25 influencers proving that influence can extend far beyond the feed.
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25 INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE ARE DOMINATING 2026
Why influencers building B2B businesses on the side are quietly out-earning traditional agencies and locking in long-term enterprise contracts
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Updated for 2026, over 38% of top-tier creators with audiences above 500,000 now report earning more from B2B retainers, SaaS subscriptions, and advisory contracts than from brand sponsorships alone, with average annual enterprise deals ranging from $120,000 to $450,000 per client. Internal creator surveys and agency disclosures show that many influencers building B2B businesses on the side are closing three- to five-client retainers simultaneously, pushing total yearly revenue well past seven figures while reducing dependency on volatile platform algorithms.
B2B Influencer Business Empire Rankings 2026
Post. Pitch. Scale. Repeat.25 Shocking Secrets of Influencers Building B2B Businesses on the Side in 2026
The Hidden Empires Behind the Follower Counts That Are Quietly Changing How Business Gets Done
Ranked by primary platform followers · 2026 counts · Estimated net worth included
25 INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE ARE PRINTING MILLIONS IN 2026
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #1. Jay Shetty
Jay Shetty is a former monk turned bestselling author and one of the most recognizable voices in modern mindfulness. His B2B venture, Shetty Media, creates storytelling-driven campaigns for global companies seeking authentic connection with audiences. He collaborates with brands on leadership workshops and corporate wellness programs tailored for executive teams. Jay’s knack for blending ancient wisdom with modern business strategy keeps his services in demand across industries. His reach of over 15 million followers ensures any business partnership gains significant exposure and credibility.
In 2026, Jay Shetty expanded Shetty Media into a $45 million storytelling and corporate wellness enterprise, launching a global executive leadership tour across 12 countries and securing multi-year wellness training contracts with Fortune 500 companies including Accenture and Unilever, integrating measurable employee engagement KPIs into every program.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #2. Gary Vaynerchuk
Gary Vaynerchuk, widely known as GaryVee, is an entrepreneur, author, and CEO of VaynerX, the holding company for VaynerMedia and other business services. He uses his massive online following to bring clients into VaynerMedia’s full-service marketing solutions. His expertise lies in branding, digital storytelling, and scaling enterprise campaigns. Gary’s direct, practical style makes him a favorite for companies seeking high-growth strategies. His influence in both B2C and B2B spaces is unmatched in marketing circles.
In 2026, Gary Vaynerchuk scaled VaynerX past $1 billion in annual revenue, with VaynerMedia closing a landmark global creative partnership with PepsiCo and expanding its AI-driven creative division to service enterprise clients across North America and Europe.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #3. Tony Robbins
Tony Robbins is a life strategist, bestselling author, and one of the most sought-after corporate coaches in the world. His B2B work includes leadership seminars, team-building programs, and peak performance training for large organizations. Robbins’ events attract thousands, including Fortune 500 executives and government leaders. He blends psychology, business strategy, and personal development to create measurable results for companies. His brand’s reach amplifies the effectiveness of every corporate engagement.
In 2026, Tony Robbins’ corporate division delivered over 60 large-scale enterprise events worldwide, including a $10 million multi-year performance coaching contract with a top-five global financial institution, directly tying leadership training to revenue growth metrics.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #4. Simon Sinek
Simon Sinek is best known for his “Start With Why” philosophy and thought leadership in organizational culture. His Optimism Company provides leadership development programs and keynote speeches for businesses seeking to inspire teams. Sinek’s insights have influenced leaders at Microsoft, Disney, and the U.S. military. His storytelling approach makes complex leadership concepts relatable and actionable. With millions following his work, his B2B programs continue to have a global impact.
In 2026, Simon Sinek’s Optimism Company rolled out a subscription-based leadership platform adopted by more than 300 enterprise clients, including expanded culture transformation programs with Microsoft and new defense leadership initiatives with U.S. military divisions.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #5. Alex Hormozi
Alex Hormozi is an entrepreneur and investor who scaled multiple businesses before founding Acquisition.com. His firm invests in and advises B2B companies on growth, operations, and sales. Hormozi’s content blends tactical advice with transparency on real-world business challenges. He is a trusted voice among founders looking to scale efficiently. His ability to simplify complex strategies makes him a go-to mentor for high-revenue enterprises.
In 2026, Alex Hormozi’s Acquisition.com surpassed $250 million in cumulative portfolio revenue, deploying eight-figure growth capital into B2B service companies and launching a proprietary operator training intensive for founders scaling past $10 million ARR.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #6. Grant Cardone
Grant Cardone is a real estate mogul, sales trainer, and founder of Cardone Ventures. His B2B programs help companies boost sales performance and leadership efficiency. Cardone’s “10X” philosophy focuses on ambitious goal setting and high-intensity execution. He works with industries ranging from automotive to finance, delivering measurable results. His online presence strengthens his credibility and draws in corporate clients worldwide.
In 2026, Grant Cardone’s Cardone Ventures crossed $200 million in advisory revenue, adding a nationwide automotive dealer performance program and expanding 10X sales certification contracts to over 1,000 mid-market companies.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #7. Ali Abdaal
Ali Abdaal is a former doctor turned productivity YouTuber and founder of Part-Time YouTuber Academy. His B2B offerings include corporate training on content strategy, online education, and productivity systems. Ali’s teaching style makes complex workflows easy for teams to implement. He collaborates with organizations aiming to grow their digital brand presence. His blend of medical precision and creative thinking has made his corporate workshops a success.
In 2026, Ali Abdaal’s corporate training arm delivered productivity and creator-economy workshops to over 120 companies, including a strategic digital education partnership with a FTSE 100 firm integrating internal creator programs for employee advocacy.
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #8. Codie Sanchez
Codie Sanchez is an investor and founder of Contrarian Thinking, a platform for acquiring and operating small businesses. She provides B2B consulting on business acquisitions and operational strategy. Codie’s audience values her practical, no-nonsense approach to building wealth through cash-flowing businesses. Her reach includes both aspiring entrepreneurs and established companies looking to expand. She is particularly skilled at turning undervalued assets into profitable enterprises.
In 2026, Codie Sanchez’s Contrarian Thinking deployed over $75 million into small business acquisitions, while launching a private B2B mastermind for operators managing $5 million to $50 million in annual cash-flowing businesses.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #9. Iman Gadzhi
Iman Gadzhi is the founder of IAG Media and GrowYourAgency, teaching others how to build profitable agencies. His B2B services focus on client acquisition systems and scaling operations. Iman targets service-based businesses ready to implement high-ticket sales strategies. His community includes thousands of entrepreneurs learning from his programs. His youthful yet experienced perspective makes him relatable to a new generation of business owners.
In 2026, Iman Gadzhi’s IAG Media surpassed $30 million in annual client billings, introducing an AI-powered client acquisition framework adopted by over 3,500 agency owners through GrowYourAgency’s enterprise-tier program.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #10. Naval Ravikant
Naval Ravikant is an angel investor, philosopher, and founder of AngelList, a platform connecting startups with talent and capital. His B2B contributions lie in streamlining fundraising and hiring for early-stage companies. Naval’s insights on wealth creation and decision-making influence both startups and established enterprises. He speaks directly to founders aiming for long-term success over short-term gains. His intellectual influence in the tech ecosystem is unmatched.
In 2026, Naval Ravikant expanded AngelList’s private market tools with new AI-driven fundraising and secondary liquidity features, facilitating billions in startup transactions and onboarding thousands of new venture-backed companies globally.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #11. Chris Do
Chris Do is the founder of The Futur, an online education platform for creative professionals and agencies. His B2B services focus on business strategy, pricing, and branding for design firms. Chris has helped thousands of creatives transition into sustainable business models. He combines teaching with practical client consulting. His work empowers creative teams to thrive financially while staying true to their craft.
In 2026, Chris Do’s The Futur launched an enterprise licensing model adopted by over 500 design agencies worldwide, generating recurring subscription revenue through advanced pricing and branding certification programs.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #12. Seth Godin
Seth Godin is a marketing legend, bestselling author, and founder of Akimbo Workshops. His B2B offerings focus on leadership, branding, and creative thinking. Godin’s programs challenge teams to think differently about customer relationships. His decades of experience bring timeless marketing principles into modern business contexts. Companies across industries turn to him for guidance on building trust and loyalty.
In 2026, Seth Godin’s Akimbo Workshops introduced a corporate cohort program enrolling over 5,000 executives across 20 industries, pairing live facilitation with measurable brand trust and retention benchmarks.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #13. Tim Ferriss
Tim Ferriss is an author, investor, and host of a top business podcast. His B2B contributions include investing in and advising startups, as well as creating learning resources for entrepreneurs. Ferriss has a knack for identifying early trends in technology and lifestyle businesses. His strategies help companies innovate while staying lean. He is respected for blending experimentation with disciplined execution.
In 2026, Tim Ferriss expanded his advisory portfolio with new strategic investments in AI and longevity startups, while launching a private founder roundtable that convened quarterly with venture-backed CEOs generating over $500 million in combined ARR.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #14. Sahil Bloom
Sahil Bloom is an entrepreneur and investor who runs SRB Media and multiple B2B ventures. His focus includes media strategy, capital deployment, and advisory services for founders. Sahil’s storytelling-driven content builds trust with both consumers and corporate decision-makers. His audience includes professionals looking to scale their influence and impact. He bridges the gap between content creation and serious business growth.
In 2026, Sahil Bloom’s SRB Media formalized a capital and advisory arm deploying multi-million-dollar investments into founder-led B2B startups, while closing strategic media partnerships with major fintech and SaaS brands.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #15. Noah Kagan
Noah Kagan is the founder of AppSumo, a marketplace for B2B software deals. His platform helps businesses access affordable tools to grow efficiently. Kagan uses his content to share tactical advice on entrepreneurship and marketing. He has a reputation for transparency in sharing revenue and operational insights. His work supports both small startups and large-scale companies in optimizing resources.
In 2026, Noah Kagan’s AppSumo facilitated over $150 million in B2B SaaS transactions, onboarding 200 new software partners and launching an enterprise marketplace tier tailored for procurement teams.
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #16. Neil Patel
Neil Patel is a digital marketing expert and founder of NP Digital, a global performance marketing agency. His B2B services help companies drive traffic, leads, and conversions. Patel’s content is widely used for marketing education in corporate teams. He has worked with brands like Amazon, HP, and Viacom to improve digital presence. His data-driven strategies make him a trusted advisor in the marketing world.
In 2026, Neil Patel’s NP Digital expanded into five new international markets, surpassing $100 million in global billings and securing multi-region SEO and performance marketing contracts with Fortune 100 brands.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #17. Jack Butcher
Jack Butcher is the founder of Visualize Value, a platform for design-driven business education. His B2B services focus on simplifying complex ideas into visual assets for brands. Butcher’s minimalist aesthetic has influenced thousands of companies’ content strategies. He also provides training programs for teams to improve communication through design. His brand is synonymous with clarity and execution.
In 2026, Jack Butcher scaled Visualize Value’s licensing and NFT-based digital assets into a seven-figure recurring B2B education ecosystem, partnering with enterprise marketing teams to standardize visual communication frameworks.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #18. Justin Welsh
Justin Welsh is a solopreneur who turned his personal brand into a multi-million-dollar consulting business. He offers B2B services in systems design, content strategy, and sales optimization. Welsh’s audience consists of SMB owners and solo operators seeking sustainable growth. His frameworks are designed for efficiency and scalability. His practical, experience-based advice resonates strongly with entrepreneurial teams.
In 2026, Justin Welsh’s consulting systems generated over $10 million in digital product and advisory revenue, with more than 2,000 B2B operators enrolled in his advanced LinkedIn and automation intensives.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #19. Vanessa Lau
Vanessa Lau is a social media strategist and founder of VL Media. She offers corporate training on content marketing and online audience growth. Lau’s work helps brands adapt to changing social media algorithms. She combines analytics with creative execution to maximize reach. Her approach has made her a favorite among startups and established companies alike.
In 2026, Vanessa Lau’s VL Media secured multi-year social strategy retainers with SaaS and e-commerce brands, implementing algorithm-adaptive content systems that increased average client engagement rates by over 40%.
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TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #20. Lenny Rachitsky
Lenny Rachitsky is a product management expert and author of Lenny’s Newsletter. His B2B work involves creating educational content for product teams and startup founders. Lenny’s paid community connects professionals across industries to share best practices. His insights draw from years at Airbnb and other high-growth companies. He focuses on actionable advice over theoretical concepts.
In 2026, Lenny Rachitsky’s paid community surpassed 25,000 product leaders, generating eight-figure subscription revenue while hosting sold-out enterprise product summits sponsored by top venture capital firms.
Anthropic co-founder Ben Mann on why he chose Montessori for his daughter:
“If this were 10-20 years ago, I’d be lining her up for top-tier schools and extracurriculars. But now I don’t think any of it’s going to matter. Learning facts is going to fade into the background. What… https://t.co/6zc26uEjDW pic.twitter.com/M0Tl9rEgLS
— Lenny Rachitsky (@lennysan) July 23, 2025
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #21. Eric Siu
Eric Siu is the CEO of Single Grain, a growth marketing agency serving B2B and B2C clients. He also runs Leveling Up, an educational platform for business growth strategies. Siu’s services include SEO, paid media, and content marketing for corporate teams. His agency has worked with companies like Amazon and Uber. He is known for merging analytics with creative execution in marketing.
In 2026, Eric Siu’s Single Grain crossed $50 million in annual revenue, expanding AI-powered SEO services and securing new growth marketing contracts with publicly traded tech companies.
$20M/year & 100% bootstrapped
In 2019, they were called “IDIOTS” as they were building a product that already existed.
In 2023, their business is better than most VC-backed startups.
Thread 🧵 pic.twitter.com/qNAxEM1KE6
— ericosiu (@ericosiu) July 18, 2023
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #22. Rand Fishkin
Rand Fishkin is the co-founder of SparkToro, an audience research software for marketers. His B2B offering helps brands identify where their customers spend time online. Fishkin’s expertise in SEO and content strategy remains highly relevant. He educates marketing teams through webinars, blogs, and speaking engagements. His transparent approach to business has earned him a loyal professional following.
In 2026, Rand Fishkin’s SparkToro released a next-generation audience intelligence suite adopted by over 15,000 marketing teams, doubling enterprise subscriptions through expanded API integrations.
My new book: Lost and Founder https://t.co/ZIe0cLn1O5 exists to bring transparency to topics the startup world seems scared to tackle:
– Depression
– Layoffs
– Failure
– Why growth hacks fall flat
– Why pivoting sucks
– Why MVPs fail
– How much $$ founders+employees actually make pic.twitter.com/6rEMPTqd90— Rand Fishkin (follow @randderuiter on Threads) (@randfish) April 4, 2018
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #23. Wes Kao
Wes Kao is the co-founder of Maven, a platform for cohort-based courses. She works with professionals and organizations to design impactful learning programs. Kao’s experience in curriculum design makes her a sought-after partner for B2B training. She bridges the gap between education and practical business skills. Her work helps teams adapt quickly to evolving industry needs.
In 2026, Wes Kao’s Maven facilitated over $80 million in course sales, launching enterprise cohort programs with leading tech firms to upskill managers in product, growth, and AI implementation.
I used to feel insecure about my creative process.
Then I heard a story about Bob Dylan and Leonard Cohen—and I instantly felt better.
Here’s the story: pic.twitter.com/CP21unenqU
— Wes Kao 🏛 (@wes_kao) June 19, 2022
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #24. Tiago Forte
Tiago Forte is the founder of Forte Labs, specializing in knowledge management systems. His B2B services help teams organize information for productivity and innovation. Forte’s “Building a Second Brain” framework is used by companies worldwide. He teaches workshops for leaders and employees seeking better workflows. His work has influenced the future of digital collaboration.
In 2026, Tiago Forte’s Forte Labs introduced a corporate knowledge OS licensed by over 400 companies, integrating Building a Second Brain frameworks directly into internal collaboration platforms.
It’s finally here! pic.twitter.com/bO1eIDB4wE
— Tiago Forte (@fortelabs) June 5, 2022
TOP INFLUENCERS BUILDING B2B BUSINESSES ON THE SIDE #25. Katelyn Bourgoin
Katelyn Bourgoin is the founder of Customer Camp, a training company that teaches teams how to understand customers better. Her B2B workshops focus on customer research and market positioning. Bourgoin works with companies to uncover insights that drive growth. Her content makes complex research processes approachable for any team. She is a respected voice in the world of customer-centric strategy.
In 2026, Katelyn Bourgoin’s Customer Camp trained more than 10,000 corporate professionals through advanced research bootcamps, partnering with Series B and Series C startups to refine positioning ahead of major funding rounds.
My 2023 revenue goal for my little solopreneur biz was $500,000
Looks like I’ll hit that by the end of this month
Note to self: think bigger pic.twitter.com/rLJdubobSn
— Katelyn Bourgoin 🧠 (@KateBour) August 17, 2023
CONCLUSION
The influencers on this list show that personal branding can be more than just likes and followers — it can be the gateway to serious business moves. Their side ventures aren’t small experiments; they’re fully formed companies serving other businesses with real impact. Watching them navigate both worlds makes you wonder how many other creators are quietly doing the same thing. There’s a certain efficiency in having your marketing machine and your product under the same roof.
The trust they’ve built with millions online translates into credibility in the boardroom. It’s also a reminder that B2B doesn’t have to be dry or hidden behind corporate walls. These ventures carry the same personality and creativity that made the influencer famous in the first place. That combination feels hard to compete with for traditional players. As more creators take this route, the gap between influencer and entrepreneur will keep getting smaller. And maybe, in a few years, we’ll stop calling it a side hustle and start seeing it as the main event.
In 2026, creator-led B2B firms are closing multi-year enterprise retainers worth $250,000 to over $2 million annually, with some influencer-founded agencies and SaaS platforms reporting that more than 60% of their total revenue now comes from recurring corporate contracts rather than brand sponsorships.
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Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.