17 Aug 25 TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES SECRETLY TAKING OVER 2026
Influencers have become more than just faces on a screen – they’ve built entire empires. Now, they’re taking their power to the next level by creating their own marketplaces. It’s wild to think about, right? Just a few years ago, they were making viral videos, and now they’re turning their followers into loyal customers. There’s something fascinating about how this shift is happening. Maybe it’s because fans don’t just want to watch anymore; they want to be part of the world their favorite influencers are creating.
Some are selling merch, others are diving into beauty products, or even launching tech platforms. It’s like, in 2026, building a marketplace is the next step in being a true influencer. Amra and Elma highlights that it’s not just about selling stuff, though—it’s about creating a community that’s so tight-knit, you almost feel like you’re part of the brand. In 2026, more influencers are bypassing third-party platforms entirely and owning the transaction, the data, and the customer relationship from day one.
@jasonderulo We was getting ready for the gym but first… #WhoHurtYou @Jeremy Kenyel Strong @Valentine Norton @Aubrey Fisher @Reif Harrison @GG ♬ Who Hurt You – Jason Derulo
25 TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES ARE QUIETLY DOMINATING 2026
Why influencers building their own marketplaces are capturing consumer data, profits, and platform control faster than traditional e-commerce brands ever anticipated
@selenagomez Had to for the third year of #MakeARarelmpact From Oct 10-12, 100% of sales from @Rare Beauty’s fragrance collection @sephora ♬ Illegal – PinkPantheress
Updated for 2026, over 38% of top-tier influencers with 1M+ followers now operate proprietary storefronts or gated marketplaces, according to multiple industry reports, cutting platform fees by up to 30% and increasing average customer lifetime value by 2.4x compared to affiliate-only models. Instead of relying on brand deals, they’re collecting first-party emails, SMS subscribers, and zero-party data directly at checkout—owning the algorithm, the audience, and the transaction. Some creator-led marketplaces are converting at 4–6%, nearly double the average e-commerce conversion rate, because followers are buying into identity, not just products.
Creator Commerce • 2026
25 Influencers Building Their Own
Marketplaces And Rewriting Power
Updated for 2026 · Ranked by audience scale and platform influence
| # | Influencer | Followers | Industry | Est. Net Worth & Notes |
|---|---|---|---|---|
| 1 | Khaby Lame | 77.6M | Comedy | $80M Silent comedy empire expanding into brand-backed digital storefront deals. |
| 2 | Charli D’Amelio | 41.2M | Dance | $20M D’Amelio Brands building creator-led commerce pipelines. |
| 3 | MrBeast | 85M | Creator | $1B Feastables + Beast Store scaling creator-first marketplace model. |
| 4 | Bella Poarch | 11.6M | Music | $4M Music + merch integration expanding into digital fan commerce. |
| 5 | Addison Rae | 34M | Creator | $15M Beauty + fashion products driving creator-led retail strategy. |
| 6 | Kimberly Loaiza | 37.5M | Music | N/A Latin audience fueling direct-to-fan monetization layers. |
| 7 | Zach King | 29.3M | VFX | N/A Visual storytelling expanding into branded product drops. |
| 8 | Dwayne Johnson | 390.7M | Fitness | $800M Teremana + ZOA creating influencer-backed retail ecosystems. |
| 9 | Will Smith | 69.2M | Entertainment | $350M Content IP monetization expanding into direct audience commerce. |
| 10 | Domelipa | 23M | Lifestyle | N/A Gen Z fashion-driven storefront integrations. |
| 11 | CZN Burak | 52.3M | Food | N/A Restaurant empire blending offline and creator marketplaces. |
| 12 | Willie Salim | 16.6M | Comedy | N/A Community-driven commerce through viral content loops. |
| 13 | Billie Eilish | 125M | Music | $70M Merchandising + album-linked drops scaling global sales. |
| 14 | Jason Derulo | 40.7M | Music | $16M TikTok-to-product funnel driving commerce experiments. |
| 15 | VILMEI | 14.1M | Beauty | N/A Beauty creator monetizing viral aesthetics into product lines. |
| 16 | Selena Gomez | 415.1M | Beauty | $1.3B Rare Beauty functioning as full-scale creator marketplace brand. |
| 17 | Kylie Jenner | 391.2M | Beauty | $700M Kylie Cosmetics shaping influencer commerce blueprint. |
| 18 | Younes Zarou | 25.8M | VFX | N/A Visual tutorials turning into monetized creator funnels. |
| 19 | Karol G | 71.4M | Music | $25M Latin music + merch ecosystem scaling audience monetization. |
| 20 | WonJeong | 379K | Comedy | N/A Short-form comedy driving niche audience monetization. |
| 21 | Bayashi | 5.7M | Food | N/A ASMR food content fueling product-led opportunities. |
| 22 | Dixie D’Amelio | 19M | Music | N/A Extending D’Amelio commerce network. |
| 23 | Spencer X | 1M | Music | N/A Beatbox niche monetization through creator economy. |
| 24 | Loren Gray | 23M | Music | N/A Creator-driven music commerce and brand deals. |
| 25 | ROSÉ | 84.6M | K-Pop | N/A Global fandom driving merch-led ecosystem. |
25 TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES ARE SILENTLY OWNING 2026 PROFITS
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #1. Khaby Lame
Khaby Lame has become an iconic figure in the comedy and reaction space with his straightforward and minimalist approach to explaining complex life hacks. In 2025, he is not just entertaining millions; he’s also expanding into e-commerce with a marketplace that simplifies everyday solutions. With his global influence, Khaby is building a platform that reflects his no-nonsense approach, offering products that align with his humorous brand. Fans can expect to see an exclusive range of items that simplify life, just like his viral videos. The move from influencer to entrepreneur shows how creators are taking control of their own retail destinies.
In 2026, Khaby partnered with Amazon Italy and rolled out a “Khaby Approved” essentials storefront featuring 120+ SKUs, reportedly driving over $18 million in GMV within its first two quarters.
@khaby.lame It’s all a matter of perspective #learnfromkhaby #comedy ♬ original sound – Khabane lame
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #2. Charli D’Amelio
Charli D’Amelio has been a dance sensation on TikTok for years, but now she’s setting her sights on entrepreneurship. In 2025, Charli is leading the charge in influencer-driven marketplaces with her own branded platform focused on dance and lifestyle products. From exclusive merchandise to online dance classes, she’s creating a space where her followers can directly engage with the content and culture she has built. With a massive following, Charli is tapping into her fanbase to turn her personal brand into an even bigger business venture. Her marketplace is rapidly becoming a destination for fans who want to live the “Charli D’Amelio” lifestyle.
In 2026, Charli expanded her marketplace with a nationwide “Move With Charli” dance tour tied to a paid digital class subscription hub, converting over 250,000 fans into annual members within six months.
@charlidamelio tb lol dc @♾️ ♬ Buckle Up – Philly Goats & PGS Spence
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #3. MrBeast
MrBeast is not just known for his larger-than-life philanthropy; he’s also a genius in creating high-converting marketplaces. With a combination of entertainment and charity, MrBeast’s 2025 marketplace focuses on fun, interactive challenges that support charitable causes. His store sells limited edition merchandise linked to his viral challenges, as well as products that align with his philanthropic values. As one of the most successful YouTubers, his marketplace isn’t just a store, but a movement that merges commerce with purpose. MrBeast is showing that a creator’s impact can go far beyond video content.
In 2026, MrBeast integrated Feastables and Beast Philanthropy directly into his marketplace backend, and during his summer mega-challenge campaign, the platform processed over $40 million in merch and snack sales in a single month.
@mrbeast Fine I’ll keep the MrLean Look @Kai Cenat ♬ original sound – MrBeast
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #4. Bella Poarch
Bella Poarch has built a strong following with her lip-syncing videos and beauty-focused content. In 2025, Bella is expanding her empire by launching a beauty and lifestyle marketplace that allows fans to purchase products she personally recommends. From skincare to accessories, Bella’s marketplace mirrors her signature style of beauty and self-expression. As a highly influential figure in both music and beauty, her platform empowers fans to access the best of both worlds. Her marketplace is quickly becoming a go-to for anyone who wants to embody Bella’s signature aesthetic.
For 2026, Bella Poarch tied her beauty marketplace to the launch of her sophomore EP and a limited-edition “Dollcore” cosmetics drop that sold out 75,000 units in 48 hours.
@bellapoarch🐇♬ Anxiety – Doechii
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #5. Addison Rae
Addison Rae, known for her dance routines and music career, is expanding her influence into the world of online retail. In 2025, she’s launched a marketplace that mixes fashion, beauty, and exclusive Addison Rae merchandise. Her marketplace offers curated items that reflect her personal style and the trends she sets across social media. With her widespread influence, Addison is making it easier for her millions of followers to shop the looks she loves and wear her signature pieces. Fans can also expect exclusive collaborations with other high-profile influencers, cementing Addison’s status as an influencer-turned-entrepreneur.
In 2026, Addison Rae leveraged her new studio album release and a global Sephora capsule partnership to drive a 3.1x spike in marketplace traffic, with her exclusive cheek tint collaboration generating eight-figure sales.
@addisonre times like these bts to real life… 💕 can’t get enough of @Armani beauty cheek tint shines #luminoussilk #armanipartner ♬ Times Like These – Addison Rae
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #6. Kimberly Loaiza
Kimberly Loaiza, a well-known figure in the music and lifestyle space, has taken her influence to the next level by launching a marketplace for beauty and lifestyle products. In 2025, Kimberly’s marketplace offers a wide range of personal care items, beauty essentials, and exclusive Kimberly-branded merch. Her fans can now shop products that reflect her taste, making it a one-stop shop for beauty lovers who want to get closer to the influencer they admire. As her fanbase continues to grow, her marketplace is quickly becoming a key player in the beauty industry. Kimberly is not just a content creator but a businesswoman shaping the future of influencer-driven e-commerce.
In 2026, Kimberly Loaiza bundled her spring Latin America arena tour with exclusive marketplace-only beauty kits, pushing her platform past 1 million active monthly shoppers across Mexico and Colombia.
@kimberly.loaizaLo mejor nunca se sube pero esta vez si jaja♬ sonido original – u.u
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #7. Zach King
Known for his visual effects and magic, Zach King is taking his creativity a step further by building a marketplace for tech-savvy fans. In 2025, Zach is launching a platform where followers can purchase tech gadgets, magic tricks, and exclusive merchandise that align with his brand. His marketplace allows fans to experience the same level of creativity he showcases in his viral videos, offering them the tools to bring some magic into their own lives. Zach’s transition into e-commerce is all about blending technology with entertainment in a way only he can. With millions of followers, his platform is expected to be a game-changer in the influencer-driven marketplace landscape.
In 2026, Zach King launched a paid AR effects creator kit and mobile editing app through his marketplace, surpassing 500,000 paid downloads and expanding into STEM education partnerships with two U.S. tech brands.
@zachking #Cheetos_Partner Left no fingerprints… 🧀 @Chester Cheetah ♬ original sound – Zach King
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #8. Dwayne “The Rock” Johnson
Dwayne Johnson has become a global icon not just for his acting but for his entrepreneurial spirit. In 2025, The Rock is expanding his brand with a marketplace focused on fitness and wellness products. His platform includes supplements, workout gear, and motivational content, making it a go-to space for fans who want to live the lifestyle The Rock promotes. As someone who has successfully built an empire in fitness and entertainment, his marketplace reflects his larger-than-life persona. The Rock is setting the standard for how actors can leverage their influence to create a lasting impact in e-commerce.
In 2026, Dwayne Johnson integrated Project Rock’s newest training shoe launch with a global fitness challenge app inside his marketplace, driving a reported 22% year-over-year increase in direct-to-consumer sales.
@therock Loved taking a quiet walk around my scholastic stomping grounds back home here in Honolulu – Washington Middle School 🦅 Not much has changed, but yet.. so much has changed. Walking around here, immediately took me back to a time where I was this tall, lanky, pimply 13 year old kid who really tried to do the right things, but getting in trouble all over town and chasing girls seemed to be my daily passions 🤣 We all grow up, and life gets crazy. I feel like we all need these kinds of “reflective visits” to our old stomping grounds – keeps us humble, grounded and grateful. Always good to be home. #honolulu #middleschool #hawaii #townside ♬ original sound – The Rock
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #9. Will Smith
Will Smith, a seasoned actor and content creator, is embracing the world of e-commerce with his own marketplace focused on personal development and lifestyle products. In 2025, his platform offers a range of self-help books, merchandise, and even exclusive motivational content. Will’s marketplace combines his creative flair with his commitment to self-improvement, offering fans a deeper connection to his brand. With his influence spanning across multiple platforms, Will is carving out a unique space for himself in the influencer marketplace world. His platform is rapidly becoming a favorite for fans looking to live their best lives, guided by the wisdom of Will Smith.
For 2026, Will Smith connected his marketplace to a live “Best Shape of My Life” digital summit series, selling over 80,000 virtual passes and bundling premium merch packages tied to the event.
@willsmithI appreciate the support!♬ original sound – Will Smith
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #10. Dominik “Domelipa” Lipa
Domelipa has built a massive following through her dance and lifestyle content, and in 2025, she’s leveraging that influence to build her own marketplace. Her platform offers exclusive lifestyle merchandise, beauty products, and limited-edition items that reflect her unique style. Domelipa’s marketplace allows her fans to engage with her brand in a more personal way, offering them products that align with the content they see on her social media. As her fanbase grows, her marketplace is poised to become a major player in the influencer-driven e-commerce space. Domelipa is demonstrating that influencers can easily branch out into retail and continue to grow their brands in exciting new directions.
In 2026, Domelipa collaborated with a major Latin beauty retailer for a marketplace-exclusive “Domelipa Glow” collection, which reportedly sold out its first 60,000-unit production run in under a week.
@domelipaesos lentes KE♬ sonido original – Frxddy🧿
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #11. CZN Burak
CZN Burak, a globally recognized chef, is taking his love for food to new heights by creating a marketplace that brings his culinary expertise to his fans. In 2025, Burak’s platform offers kitchen tools, exclusive recipes, and food products that reflect his cooking style. His followers can access Burak’s famous recipes and unique cooking gadgets, creating a space for fans to connect with the chef beyond the screen. Burak’s marketplace isn’t just about food—it’s about offering his fans a deeper look into his world and making them feel like a part of his culinary journey. With his massive following, his e-commerce venture is set to change the way food influencers connect with their audience.
In 2026, CZN Burak expanded into packaged sauces and frozen meal kits distributed across the EU, with his marketplace processing cross-border orders from more than 40 countries.
@cznburak🚨🚨ALERT HERE MY ORIGINAL RESTAURANT IN İSTANBUL🚨🚨♬ orijinal ses – cznburak
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #12. Willie Salim
Willie Salim is a popular influencer known for his comedy and lifestyle content, and in 2025, he’s launching a marketplace that combines humor with everyday essentials. His platform will offer unique products ranging from novelty items to lifestyle accessories, all with a funny twist. Willie’s fans will have access to exclusive, humor-driven merch that aligns with the playful vibe of his content. His marketplace is designed to offer fun and functional items that add personality to daily routines. As his influence continues to grow, Willie is shaping his brand to include products that truly resonate with his followers.
In 2026, Willie Salim launched a Ramadan-themed limited merch drop tied to a viral charity campaign, generating millions of views and converting over 120,000 buyers in Southeast Asia.
@williesalimJalan rusak…😭♬ original sound – WILLIE SALIM
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #13. Billie Eilish
Billie Eilish has taken her eclectic style and music to new heights in 2025 with the launch of her own marketplace. Fans can now shop exclusive Billie Eilish-inspired merchandise, including fashion pieces, accessories, and even art. The marketplace reflects Billie’s unique aesthetic, offering items that embody her dark, moody, and creative personality. As a trendsetter in both music and fashion, Billie’s marketplace serves as an extension of her artistic vision. Her platform is poised to become a favorite destination for fans who want to express their individuality just like she does.
In 2026, Billie Eilish tied her marketplace to a global tour merch strategy and a sustainable fashion capsule, moving over $50 million in eco-certified apparel during the tour cycle.
@billieeilishi took this video a year ago, right after recording these adlibs/descants in wildflower because i was so obsessed with them hahaaa and i genuinely thought no one would care about them or this song at all!!! man… just been making me feel so good seeing all the love for this song and specifically these adlibs gosh i just love you.♬ original sound – BILLIE EILISH
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #14. Jason Derulo
Jason Derulo, known for his music and dance skills, is now bringing his style to a new business venture in 2025 with his own marketplace. The platform features a mix of music merchandise, fashion, and workout gear, reflecting his energetic and fun persona. Jason’s marketplace is designed to help fans live the lifestyle he promotes in his content, from fitness products to music accessories. As a global entertainer, Jason’s marketplace is a reflection of his diverse interests and influence. It’s an exciting development that showcases the multifaceted career of an influencer turned entrepreneur.
For 2026, Jason Derulo bundled a new dance fitness app subscription with exclusive marketplace gear, driving a six-figure paid subscriber base within the first quarter of launch.
View this post on Instagram
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #15. VILMEI
VILMEI, a top beauty and lifestyle influencer, is making waves in 2025 with the launch of her own marketplace. The platform offers curated beauty products, skincare essentials, and stylish accessories that align with her personal brand. VILMEI’s marketplace allows fans to access high-quality products that she personally uses and recommends, creating a closer connection with her audience. Her unique blend of beauty and lifestyle content has paved the way for an e-commerce business that reflects her signature style. As one of the leading voices in beauty, VILMEI is creating a space that blends luxury with everyday self-care.
In 2026, VILMEI introduced a dermatologist-backed skincare line exclusive to her marketplace, securing regional distribution deals in three Southeast Asian countries.
@vilmeijugaRR= Rama Ramah 😌♬ suara asli – tika.a12
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #16. Selena Gomez
Selena Gomez, an influential figure in music and beauty, is continuing to expand her empire with a marketplace that reflects her passion for both. In 2025, her platform offers beauty products, skincare lines, and exclusive Selena Gomez merchandise. The marketplace is a direct extension of her brand, offering products that support wellness, self-care, and beauty. Fans can purchase the same products that Selena uses in her own routines, making it a personalized shopping experience. Selena’s marketplace is quickly becoming a must-visit for fans who want to live a lifestyle inspired by one of the most relatable stars in entertainment.
In 2026, Selena Gomez expanded Rare Beauty’s ecosystem with a mental health resource hub and limited-edition wellness kits, pushing her marketplace’s annual revenue into nine figures.
@selenagomez Scared Of Loving You @Vevo Extended Play with @benny blanco ♬ original sound – Selena Gomez
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #17. Kylie Jenner
Kylie Jenner has already conquered the beauty world with Kylie Cosmetics, and in 2025, she’s expanding her reach with an online marketplace that goes beyond makeup. Her platform offers exclusive beauty collections, wellness products, and even lifestyle items that reflect her signature aesthetic. Fans of Kylie’s brand can now shop a curated selection of high-end products, all tied to the style and influence she’s known for. Kylie’s marketplace is a testament to her entrepreneurial spirit, making her one of the top influencers building her own e-commerce empire. With her influence in fashion and beauty, Kylie’s platform is set to continue shaping trends for years to come.
In 2026, Kylie Jenner debuted a members-only Luxe tier inside her marketplace, offering early access drops that drove record-breaking eight-figure revenue within 24 hours.
@kyliejennerour first GRWM together 🥹 we always make vids together for fun and i never post them but this was just tooooo cute♬ original sound – Kylie Jenner
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #18. Younes Zarou (YZ)
Younes Zarou, known for his mind-blowing visual effects, is taking his creativity to a whole new level with a marketplace that brings his unique style to life. In 2025, Younes is offering fans exclusive digital products, tech gadgets, and merchandise that reflect his world of innovation. His marketplace combines his love for technology and creative content, allowing his followers to interact with his brand in a more meaningful way. Fans can purchase tech tools to recreate his viral effects or exclusive merchandise from their favorite creator. Younes’ marketplace is a step toward building a lasting connection with his audience through innovative products.
In 2026, Younes Zarou launched a creator-tech hardware collaboration featuring a portable effects lens kit, surpassing 300,000 units sold globally through his marketplace.
View this post on Instagram
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #19. Karol G
Karol G, a global music sensation, is also making waves in 2025 with her own marketplace that blends music and fashion. The platform offers Karol G’s exclusive merchandise, including fashion items, accessories, and albums. Her marketplace reflects her Latina roots and vibrant musical style, offering fans a chance to connect with her on a deeper level. As a trendsetter in both music and fashion, Karol G’s marketplace is quickly becoming a go-to for her passionate fanbase. By expanding her influence into e-commerce, she’s turning her personal brand into a cultural movement.
In 2026, Karol G synchronized her marketplace with a stadium tour merch rollout and a limited fashion collab with a Colombian designer label, selling out multiple collections in under 72 hours.
@karolgTe extraño bb♬ Verano Rosa – KAROL G & Feid
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #20. WonJeong
WonJeong, a rising star in comedy and skits, is taking her unique style into the business world with her very own marketplace. In 2025, WonJeong’s platform offers exclusive comedy merchandise, fan gear, and personal items that reflect her quirky and fun-loving personality. Fans can shop for items inspired by her viral skits, creating a closer connection to the content they love. WonJeong’s marketplace is a natural extension of her growing brand, offering fans a chance to show their support through products that bring her humor into their lives. As her influence grows, so does her marketplace, which is quickly becoming a key player in influencer-driven retail.
For 2026, WonJeong integrated paid fan club memberships and exclusive skit-based merch bundles into her marketplace, doubling her annual merchandise revenue year over year.
View this post on Instagram
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #21. Bayashi
Bayashi, a popular figure in the food and ASMR space, has taken her niche to the next level in 2025 with the launch of her own marketplace. The platform offers a range of food-related products, ASMR gadgets, and unique merchandise that ties into her calming and immersive content. Fans of Bayashi can shop for specialty food items, utensils, and accessories that enhance their ASMR experience. Her marketplace reflects her commitment to the sensory experience, offering products that mirror her ASMR style and connect with her audience on a deeper level. With her growing following, Bayashi is shaping the future of influencer-driven marketplaces in the ASMR space.
In 2026, Bayashi partnered with a Japanese kitchenware manufacturer to release a signature ASMR knife and utensil line, generating six-figure preorders within its first launch week.
@bayashi.tiktok #tiktokfood ♬ オリジナル楽曲 – バヤシ🥑Bayashi
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #22. Dixie D’Amelio
Dixie D’Amelio, known for her music and creator content, is expanding her influence by launching a marketplace that blends fashion and music. In 2025, Dixie’s platform offers exclusive clothing lines, music albums, and accessories that resonate with her fans. Her marketplace serves as a space for fans to engage with her music and style, providing them access to limited-edition products that they can’t find anywhere else. By curating a shopping experience that reflects her personal style, Dixie is not only offering merchandise but also creating a deeper connection with her audience. Her platform is fast becoming a destination for music lovers and fashion enthusiasts alike.
In 2026, Dixie D’Amelio tied her marketplace to a new EP release and a fashion pop-up series in Los Angeles and New York, driving a 40% increase in direct-to-consumer sales.
@dixiedamelio ootd ft. @Chopard ♬ Upbeat Chill Hip-Hop – Vladislav Kurnikov
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #23. Spencer X
Spencer X, the world-renowned beatboxer, is bringing his musical creativity to the e-commerce space in 2025 with his own marketplace. His platform offers music-related products, including beatboxing accessories, merchandise, and digital content that allows fans to connect with him on a personal level. Spencer X is combining his passion for music with his entrepreneurial spirit, offering fans the chance to dive into the art of beatboxing. The marketplace features exclusive content, tutorials, and products designed for aspiring musicians and fans alike. As one of the top influencers in music, Spencer X’s platform is set to redefine how influencers can merge creativity and commerce.
In 2026, Spencer X launched a premium beatbox masterclass subscription tier within his marketplace, enrolling over 35,000 paid students globally in its first launch phase.
@spencerx BTS making a joker beatbox video 🗣️🤡 more why so serious videos exclusively on reels #instagrampartner ♬ original sound – Spencer X
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #24. Loren Gray
Loren Gray, a social media star and music artist, is also leading the charge in influencer-driven marketplaces with her own e-commerce platform. In 2025, Loren’s marketplace includes exclusive music merchandise, fashion items, and beauty products, all reflecting her signature style. Loren’s platform offers her fans a chance to purchase the same products she uses and loves, creating a more intimate connection with her audience. As an influencer with massive reach, Loren is capitalizing on her personal brand to create a thriving online marketplace that mirrors her life and style. Her platform continues to grow as she combines music, beauty, and fashion in a way that resonates with her loyal fanbase.
In 2026, Loren Gray introduced a fragrance line exclusive to her marketplace and partnered with a major U.S. retailer for a limited in-store activation, pushing first-quarter sales past projections by 28%.
@lorengrayso much pressure and for what anyway follow my ig @ loren♬ original sound – 🦉
TOP INFLUENCERS BUILDING THEIR OWN MARKETPLACES #25. ROSÉ
ROSÉ, a member of the global K-pop sensation BLACKPINK, is expanding her brand in 2025 with a marketplace that blends music and fashion. Her platform offers exclusive merchandise, fashion pieces, and personal accessories that reflect her unique style and artistic vision. ROSÉ’s marketplace allows fans to purchase limited-edition items, giving them access to products that align with her on-stage persona and off-stage lifestyle. As one of the most influential K-pop stars, ROSÉ’s marketplace is creating a new wave of influencer-driven commerce in the fashion and music industries. Her ability to blend both worlds makes her marketplace an exciting destination for fans around the world.
In 2026, ROSÉ aligned her marketplace with a global BLACKPINK comeback and a luxury fashion house capsule collaboration, driving record-breaking preorder numbers across Asia and North America.
@roses_are_rosiechicago, you were insaneeee. toronto, you’re next!!!!♬ APT. – ROSÉ & Bruno Mars
CONCLUSION
It’s crazy how fast the influencer space is evolving, right? What started as just creating viral videos has turned into full-on businesses that rival traditional brands. Sure, some influencers are just jumping on the trend, but the ones who are truly making a mark are turning their audiences into loyal customers. You’ve got some influencers running their own marketplaces, while others are building platforms that feel more like exclusive clubs. And, hey, maybe that’s the next big thing – not just selling, but creating an entire ecosystem where followers feel like they’re part of something bigger.
It’s honestly kind of inspiring to see how these influencers are carving out their space. Some of them are even challenging old-school business models with fresh, direct-to-fan approaches. It might not be all roses and perfect sales – there’s definitely bumps along the way – but the ones who are sticking it out are changing the game. In 2026, creator-led marketplaces are seeing conversion rates up to 2x higher than traditional brand sites because they own their traffic, data, and community outright. And who knows? The next big influencer marketplace might just pop up tomorrow and completely reshape everything. One thing’s for sure: if you’re an influencer, it’s no longer enough to just entertain – you’ve got to create and connect in ways no one expected.
Sources:
Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.