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influencers known for Sephora hauls

20 Jul 25 INFLUENCERS KNOWN FOR SEPHORA HAULS THAT WILL BLOW YOUR MIND IN 2026

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Sephora hauls have become one of the most popular formats in beauty content, offering a peek into what influencers are loving, trying, and recommending. From viral foundation drops to luxury skincare obsessions, these videos help audiences navigate the massive world of beauty products. The influencers behind these hauls are more than just content creators—they’re trusted curators with real influence over purchasing trends. Their honest reviews, swatches, and first impressions turn everyday shoppers into beauty experts. Whether they’re breaking down ingredient lists or giving glowing testimonials, these creators know what their followers want.

Sephora often collaborates with them on exclusive previews, product launches, and campaigns that bring buzz and credibility. The power of a well-reviewed haul has driven products to sell out in minutes and reshaped brand success overnight. These influencers range in style—from high-glam to minimalist, from skincare educators to makeup maximalists. What unites them is their ability to turn personal beauty routines into must-watch content. In 2026, Amra and Elma shares 25 top influencers who’ve become known for their Sephora hauls, ranked by following.

 

@addisonreHollywood is crying♬ original sound – 🎀

 

25 INFLUENCERS KNOWN FOR SEPHORA HAULS THAT ARE BREAKING THE INTERNET

 

The Power of Sephora Hauls: How These Influencers Are Shaping Beauty Trends in 2026

 

 

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Updated for 2026, influencers known for Sephora hauls have become an unstoppable force in the beauty world, driving over 50% of Sephora’s product sales. These creators now influence not only trends but the very inventory of products stocked by the retailer. For instance, in 2026, brands like Fenty Beauty and Rare Beauty saw up to 300% spikes in sales within 24 hours after being featured in these viral hauls. Influencers’ ability to turn beauty product previews into instant sell-outs has reshaped how beauty brands approach marketing. These creators are no longer just endorsing products—they are the gatekeepers to mass consumer interest, and their reach continues to grow exponentially.

 

25 INFLUENCERS KNOWN FOR SEPHORA HAULS THAT WILL CHANGE YOUR BEAUTY GAME (Quick View)

 

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Ranked by social media followers · 2026 counts · Industry niche & estimated net worth included

# Influencer Followers Industry Est. Net Worth & Revenue Context
1
Addison RaeBeauty & Fashion
Beauty & Fashion
Net Worth ~$25M Forbes-ranked top creator earning $5M+ annually across TikTok brand deals, Item Beauty cosmetics co-founder income with Sephora distribution, AF Collection fragrance line projected at $14M retail, Netflix multi-picture acting deal, debut album "Addison" debuting at #4 on Billboard 200, and a 2025 world tour — her per-post rate is estimated at $52K–$90K, making her the highest-earning beauty-adjacent TikTok personality with a cross-platform audience of 130M+ across all channels.
Forbes-ranked top creator earning $5M+ annually across TikTok brand deals, Item Beauty cosmetics co-founder income with Sephora distribution, AF Collection fragrance line projected at $14M retail, Netflix multi-picture acting deal, debut album "Addison" debuting at #4 on Billboard 200, and a 2025 world tour — her per-post rate is estimated at $52K–$90K, making her the highest-earning beauty-adjacent TikTok personality with a cross-platform audience of 130M+ across all channels.
2
NikkieTutorialsBeauty
Beauty
Net Worth ~$8M YouTube ad revenue from 14.6M+ subscribers generating an estimated $50K–$100K monthly, Nimya by NikkieTutorials cosmetics brand founder income, brand partnerships with Marc Jacobs Beauty (Global Artistry Adviser), Maybelline, Too Faced, and Ofra, Eurovision Song Contest 2021 co-host income, and a 1.3B+ lifetime YouTube view count that makes her channel one of the highest-reaching beauty platforms globally — her 2015 "Power of Makeup" viral moment remains one of the most referenced beauty creator origin stories in the industry.
YouTube ad revenue from 14.6M+ subscribers generating an estimated $50K–$100K monthly, Nimya by NikkieTutorials cosmetics brand founder income, brand partnerships with Marc Jacobs Beauty (Global Artistry Adviser), Maybelline, Too Faced, and Ofra, Eurovision Song Contest 2021 co-host income, and a 1.3B+ lifetime YouTube view count that makes her channel one of the highest-reaching beauty platforms globally — her 2015 "Power of Makeup" viral moment remains one of the most referenced beauty creator origin stories in the industry.
3
Bretman RockBeauty
Beauty
Net Worth ~$7M Brand partnership income from Morphe, Wet n Wild, Nike, Crocs, and luxury beauty collaborations, YouTube ad revenue from 8M+ subscribers, MTV reality show "Following: Bretman Rock" appearance fees, merchandise and product line income, and a Filipino-American creator platform with an estimated annual income of $4.4M–$6M across all channels — his multi-platform charisma and Playboy cover star status have made him one of beauty's most commercially diverse male creators with an audience that spans beauty, fashion, fitness, and entertainment.
Brand partnership income from Morphe, Wet n Wild, Nike, Crocs, and luxury beauty collaborations, YouTube ad revenue from 8M+ subscribers, MTV reality show "Following: Bretman Rock" appearance fees, merchandise and product line income, and a Filipino-American creator platform with an estimated annual income of $4.4M–$6M across all channels — his multi-platform charisma and Playboy cover star status have made him one of beauty's most commercially diverse male creators with an audience that spans beauty, fashion, fitness, and entertainment.
4
Meredith DuxburyBeauty
Beauty
Net Worth ~$3M TikTok Creator Fund income, high-value brand partnership fees from major beauty brands attracted to her viral full-coverage foundation application technique, affiliate commission from a high-purchase-intent beauty audience, and a signature high-saturation makeup content format that has generated hundreds of millions of views — her bold, unapologetically maximalist approach to application makes her one of TikTok beauty's most distinctive and widely imitated creators, driving strong brand awareness for full-coverage and high-pigment product launches.
TikTok Creator Fund income, high-value brand partnership fees from major beauty brands attracted to her viral full-coverage foundation application technique, affiliate commission from a high-purchase-intent beauty audience, and a signature high-saturation makeup content format that has generated hundreds of millions of views — her bold, unapologetically maximalist approach to application makes her one of TikTok beauty's most distinctive and widely imitated creators, driving strong brand awareness for full-coverage and high-pigment product launches.
5
Mikayla NogueiraBeauty
Beauty
Net Worth ~$8M Forbes-ranked creator earning $7.8M in 2025, Point of View (POV) Beauty brand co-founder income — generating $1M in eight minutes at launch and $4.3M+ on TikTok Shop within five months — sponsored post rates of $8K–$14K per TikTok and up to $100K for major campaigns, Imaginary Ventures-backed brand equity, $4.35M Massachusetts mansion real estate investment, and a deeply trusted beauty authority platform with a 2.22% engagement rate that drives immediate sell-through for every brand she endorses.
Forbes-ranked creator earning $7.8M in 2025, Point of View (POV) Beauty brand co-founder income — generating $1M in eight minutes at launch and $4.3M+ on TikTok Shop within five months — sponsored post rates of $8K–$14K per TikTok and up to $100K for major campaigns, Imaginary Ventures-backed brand equity, $4.35M Massachusetts mansion real estate investment, and a deeply trusted beauty authority platform with a 2.22% engagement rate that drives immediate sell-through for every brand she endorses.
6
Alix EarleBeauty & Lifestyle
Beauty & Lifestyle
Net Worth ~$20M Forbes-listed $8M+ in 2025 earnings, equity stake in Poppi yielding an undisclosed windfall after PepsiCo's $1.95B acquisition, three 2025 Super Bowl commercial appearances for Carl's Jr., Hellmann's, and Poppi, sponsored Instagram Story fees of up to $450K per placement, Sports Illustrated Swimsuit digital cover debut, Dancing With the Stars Season 34 appearance fees, and a GRWM-led authentic storytelling platform that made her one of Gen Z's most commercially trusted beauty and lifestyle personalities.
Forbes-listed $8M+ in 2025 earnings, equity stake in Poppi yielding an undisclosed windfall after PepsiCo's $1.95B acquisition, three 2025 Super Bowl commercial appearances for Carl's Jr., Hellmann's, and Poppi, sponsored Instagram Story fees of up to $450K per placement, Sports Illustrated Swimsuit digital cover debut, Dancing With the Stars Season 34 appearance fees, and a GRWM-led authentic storytelling platform that made her one of Gen Z's most commercially trusted beauty and lifestyle personalities.
7
Jackie AinaBeauty
Beauty
Net Worth ~$12M Forvr Mood luxury candle and lifestyle brand co-founder equity income, YouTube ad revenue from 3.5M+ subscribers, high-value brand partnership fees from Too Faced, MAC, and inclusive beauty brands, and a Nigerian-American diversity-in-beauty advocacy platform that has driven systemic change in how luxury brands develop shade ranges — her Too Faced collaboration became one of the most-watched influencer product launches in YouTube beauty history, cementing her as a commercial and cultural force simultaneously.
Forvr Mood luxury candle and lifestyle brand co-founder equity income, YouTube ad revenue from 3.5M+ subscribers, high-value brand partnership fees from Too Faced, MAC, and inclusive beauty brands, and a Nigerian-American diversity-in-beauty advocacy platform that has driven systemic change in how luxury brands develop shade ranges — her Too Faced collaboration became one of the most-watched influencer product launches in YouTube beauty history, cementing her as a commercial and cultural force simultaneously.
8
James WelshSkincare
Skincare
Net Worth ~$2M Skincare brand partnership campaign fees from dermatologist-recommended and science-backed brands, YouTube ad revenue, affiliate commission from a high-purchase-intent skincare audience, and an evidence-based skincare content format that positions him as one of the most credible non-dermatologist skincare educators on TikTok — his ingredient-focused tutorials and product breakdown approach commands premium rates from skincare brands seeking scientifically credible creator placement with an audience that makes informed and deliberate skincare purchase decisions.
Skincare brand partnership campaign fees from dermatologist-recommended and science-backed brands, YouTube ad revenue, affiliate commission from a high-purchase-intent skincare audience, and an evidence-based skincare content format that positions him as one of the most credible non-dermatologist skincare educators on TikTok — his ingredient-focused tutorials and product breakdown approach commands premium rates from skincare brands seeking scientifically credible creator placement with an audience that makes informed and deliberate skincare purchase decisions.
9
Stephanie Valentine (Glamzilla)Beauty
Beauty
Net Worth ~$1.5M TikTok brand partnership fees, affiliate commission from a highly engaged beauty tutorial audience, and a bold editorial makeup content format with a devoted following that trusts her product recommendations implicitly — beauty brands report above-average sell-through following her placements, particularly for colour cosmetics and complexion products where her technique-forward tutorials demonstrate product performance in a way that static advertising cannot replicate, making her a high-value demonstration partner for product launches.
TikTok brand partnership fees, affiliate commission from a highly engaged beauty tutorial audience, and a bold editorial makeup content format with a devoted following that trusts her product recommendations implicitly — beauty brands report above-average sell-through following her placements, particularly for colour cosmetics and complexion products where her technique-forward tutorials demonstrate product performance in a way that static advertising cannot replicate, making her a high-value demonstration partner for product launches.
10
Danielle MarcanBeauty
Beauty
Net Worth ~$1M TikTok Creator Fund income, brand partnership fees from beauty and lifestyle companies, affiliate commission from a loyal beauty discovery audience, and a conversational and relatable beauty content format that blends genuine product reviews with personality-driven storytelling — her audience buys because she feels like a trusted friend rather than a polished influencer, delivering brands above-average earned trust and consistent post-placement inventory movement for both drugstore and mid-tier beauty product launches.
TikTok Creator Fund income, brand partnership fees from beauty and lifestyle companies, affiliate commission from a loyal beauty discovery audience, and a conversational and relatable beauty content format that blends genuine product reviews with personality-driven storytelling — her audience buys because she feels like a trusted friend rather than a polished influencer, delivering brands above-average earned trust and consistent post-placement inventory movement for both drugstore and mid-tier beauty product launches.
11
Rachel RiglerBeauty
Beauty
Net Worth ~$800K TikTok brand partnership and Creator Fund income, affiliate commission from a trend-forward beauty audience, and a fast-paced beauty tutorial and product discovery content format that excels at making new launches feel urgent and desirable — beauty brands seeking viral launch momentum consistently cite her for above-average early sell-through on new collections, and her content format is particularly effective for limited-edition drops where her audience's high trend sensitivity translates directly into immediate purchase action.
TikTok brand partnership and Creator Fund income, affiliate commission from a trend-forward beauty audience, and a fast-paced beauty tutorial and product discovery content format that excels at making new launches feel urgent and desirable — beauty brands seeking viral launch momentum consistently cite her for above-average early sell-through on new collections, and her content format is particularly effective for limited-edition drops where her audience's high trend sensitivity translates directly into immediate purchase action.
12
Eleanor Barnes (Snitchery)Beauty
Beauty
Net Worth ~$700K Beauty and lifestyle brand campaign fees, affiliate commission from a creatively engaged audience, and a whimsical and artistic editorial makeup content format that attracts followers who treat beauty as self-expression rather than aspiration — her creative approach commands above-average rates from indie beauty, special effects, and colour cosmetic brands seeking placement with a community that actively experiments with new products and is among the earliest adopters of boundary-pushing makeup launches.
Beauty and lifestyle brand campaign fees, affiliate commission from a creatively engaged audience, and a whimsical and artistic editorial makeup content format that attracts followers who treat beauty as self-expression rather than aspiration — her creative approach commands above-average rates from indie beauty, special effects, and colour cosmetic brands seeking placement with a community that actively experiments with new products and is among the earliest adopters of boundary-pushing makeup launches.
13
Monet McMichaelBeauty & Lifestyle
Beauty & Lifestyle
Net Worth ~$1M TikTok Creator Fund and brand partnership income, Fresh Beauty and Bumble endorsement fees, MAC Cosmetics collaboration income, affiliate commission from a beauty and lifestyle audience, and a warm and vibrant Black beauty and lifestyle content format that drives strong inclusive beauty purchase conversion — her authenticity-led approach commands premium placement rates from beauty brands seeking to reach a highly engaged multicultural female audience that responds to creator-led product endorsements with consistent above-average cart-fill behaviour.
TikTok Creator Fund and brand partnership income, Fresh Beauty and Bumble endorsement fees, MAC Cosmetics collaboration income, affiliate commission from a beauty and lifestyle audience, and a warm and vibrant Black beauty and lifestyle content format that drives strong inclusive beauty purchase conversion — her authenticity-led approach commands premium placement rates from beauty brands seeking to reach a highly engaged multicultural female audience that responds to creator-led product endorsements with consistent above-average cart-fill behaviour.
14
Victoria LynBeauty
Beauty
Net Worth ~$700K Beauty and lifestyle brand campaign fees, affiliate commission from a loyal beauty discovery audience, and a clean and polished everyday makeup content format with a high-trust following that purchases based on her personal recommendations — her consistently aspirational yet approachable aesthetic positions her as a reliable beauty commerce driver for mid-tier and accessible luxury brands, with post-campaign sell-through data cited by partners as among the more dependable in her follower tier.
Beauty and lifestyle brand campaign fees, affiliate commission from a loyal beauty discovery audience, and a clean and polished everyday makeup content format with a high-trust following that purchases based on her personal recommendations — her consistently aspirational yet approachable aesthetic positions her as a reliable beauty commerce driver for mid-tier and accessible luxury brands, with post-campaign sell-through data cited by partners as among the more dependable in her follower tier.
15
Hyram YarbroSkincare
Skincare
Net Worth ~$5M Selfless by Hyram skincare brand co-founder equity income with Inkey List collaboration distribution, brand partnership fees from skincare companies seeking his science-backed credibility, YouTube ad revenue, and an ingredient-education skincare content format that drove the "skintellectual" trend and made CeraVe one of the most TikTok-recommended drugstore brands globally — his product endorsements are among the most commercially powerful in the skincare creator category, with brands routinely reporting sell-out conditions following his coverage.
Selfless by Hyram skincare brand co-founder equity income with Inkey List collaboration distribution, brand partnership fees from skincare companies seeking his science-backed credibility, YouTube ad revenue, and an ingredient-education skincare content format that drove the "skintellectual" trend and made CeraVe one of the most TikTok-recommended drugstore brands globally — his product endorsements are among the most commercially powerful in the skincare creator category, with brands routinely reporting sell-out conditions following his coverage.
16
Rose SiardBeauty
Beauty
Net Worth ~$600K Beauty brand partnership campaign fees, affiliate commission from a beauty and lifestyle audience, and a couple-led beauty and lifestyle content format that blends product education with personality-driven storytelling — her combined audience engagement commands above-average rates from beauty brands seeking trusted and warmly relatable creator placement with a community that purchases based on genuine personal recommendation rather than aspirational positioning.
Beauty brand partnership campaign fees, affiliate commission from a beauty and lifestyle audience, and a couple-led beauty and lifestyle content format that blends product education with personality-driven storytelling — her combined audience engagement commands above-average rates from beauty brands seeking trusted and warmly relatable creator placement with a community that purchases based on genuine personal recommendation rather than aspirational positioning.
17
Lauren WolfeBeauty
Beauty
Net Worth ~$600K Beauty brand partnership campaign fees, affiliate commission from a purchase-motivated beauty audience, and a candid everyday beauty and wellness content format with a loyal female following that drives consistent brand conversion — beauty and lifestyle brands cite her as a dependable mid-size commerce performer with an audience known for genuine purchase-driven engagement, making her a reliable partner for both product launches and long-term brand ambassador relationships in the accessible beauty and wellness space.
Beauty brand partnership campaign fees, affiliate commission from a purchase-motivated beauty audience, and a candid everyday beauty and wellness content format with a loyal female following that drives consistent brand conversion — beauty and lifestyle brands cite her as a dependable mid-size commerce performer with an audience known for genuine purchase-driven engagement, making her a reliable partner for both product launches and long-term brand ambassador relationships in the accessible beauty and wellness space.
18
Sarah CheungBeauty
Beauty
Net Worth ~$700K SACHEU Beauty brand founder income — known for its viral stainless-steel gua sha tools and stay-n beauty products — brand partnership fees, affiliate commission from a skincare and beauty enthusiast audience, and a science-meets-ritual skincare content format with a highly engaged global audience that drives exceptional sell-through for facial tool, skincare ritual, and clean beauty brands seeking creator-founder placement with a community that invests in their skincare routines with above-average per-transaction spend.
SACHEU Beauty brand founder income — known for its viral stainless-steel gua sha tools and stay-n beauty products — brand partnership fees, affiliate commission from a skincare and beauty enthusiast audience, and a science-meets-ritual skincare content format with a highly engaged global audience that drives exceptional sell-through for facial tool, skincare ritual, and clean beauty brands seeking creator-founder placement with a community that invests in their skincare routines with above-average per-transaction spend.
19
Kelly StrackBeauty
Beauty
Net Worth ~$500K Beauty brand campaign and ambassador fees, affiliate commission from a loyal and purchase-motivated beauty audience, and a clean and editorial everyday glam content format that positions beauty products as essential and attainable — her brand placement commands above-average conversion rates from mid-tier and accessible luxury beauty advertisers who cite consistent post-campaign inventory movement and a community that actively purchases full product routines based on creator-led recommendation and demonstration.
Beauty brand campaign and ambassador fees, affiliate commission from a loyal and purchase-motivated beauty audience, and a clean and editorial everyday glam content format that positions beauty products as essential and attainable — her brand placement commands above-average conversion rates from mid-tier and accessible luxury beauty advertisers who cite consistent post-campaign inventory movement and a community that actively purchases full product routines based on creator-led recommendation and demonstration.
20
Rocio SoriaBeauty
Beauty
Net Worth ~$400K TikTok Creator Fund income, beauty brand partnership fees, affiliate commission from a Latina beauty and lifestyle audience, and a vibrant bilingual beauty content format that commands above-average rates from brands seeking authentic multicultural placement — her cross-cultural beauty perspective and bilingual content delivery makes her uniquely valuable to beauty brands targeting the rapidly growing US Hispanic market, where creator trust and cultural fluency drive purchase decisions at a rate that mainstream English-only beauty content cannot replicate.
TikTok Creator Fund income, beauty brand partnership fees, affiliate commission from a Latina beauty and lifestyle audience, and a vibrant bilingual beauty content format that commands above-average rates from brands seeking authentic multicultural placement — her cross-cultural beauty perspective and bilingual content delivery makes her uniquely valuable to beauty brands targeting the rapidly growing US Hispanic market, where creator trust and cultural fluency drive purchase decisions at a rate that mainstream English-only beauty content cannot replicate.
21
Ehlie LunaBeauty
Beauty
Net Worth ~$350K TikTok Creator Fund and brand partnership income, affiliate commission from a trend-sensitive beauty audience, and a playful and expressive makeup content format with a distinctive aesthetic identity that drives strong brand affinity for colour cosmetic and indie beauty brands — her community is known for high engagement and early product adoption, making her a valuable first-wave launch partner for beauty brands seeking to build momentum through creator-driven awareness before broader retail distribution.
TikTok Creator Fund and brand partnership income, affiliate commission from a trend-sensitive beauty audience, and a playful and expressive makeup content format with a distinctive aesthetic identity that drives strong brand affinity for colour cosmetic and indie beauty brands — her community is known for high engagement and early product adoption, making her a valuable first-wave launch partner for beauty brands seeking to build momentum through creator-driven awareness before broader retail distribution.
22
Nyma TangBeauty
Beauty
Net Worth ~$500K Beauty brand partnership fees, affiliate commission from a deep-skin-tone beauty audience, and a pioneering "The Darkest Shade" content format that has systemically pressured the beauty industry to expand shade ranges — her brand partnerships command premium inclusive beauty rates, and her community of deep-complexion consumers represents a high-purchase-intent and underserved demographic where her endorsement directly drives both sell-through and long-term brand loyalty for beauty companies that take shade diversity seriously.
Beauty brand partnership fees, affiliate commission from a deep-skin-tone beauty audience, and a pioneering "The Darkest Shade" content format that has systemically pressured the beauty industry to expand shade ranges — her brand partnerships command premium inclusive beauty rates, and her community of deep-complexion consumers represents a high-purchase-intent and underserved demographic where her endorsement directly drives both sell-through and long-term brand loyalty for beauty companies that take shade diversity seriously.
23
Christen DominiqueBeauty
Beauty
Net Worth ~$1M Dominique Cosmetics brand founder equity income with a product line that sells out on launch, YouTube ad revenue from a long-standing beauty channel, brand partnership campaign fees, affiliate commission from a loyal Latina beauty audience, and a creator-to-entrepreneur journey that has made her one of the most cited examples of an influencer successfully building a sustainable indie beauty brand — her products command remarkable audience loyalty and conversion, with Dominique Cosmetics generating community-driven demand that exceeds many brands with far larger marketing budgets.
Dominique Cosmetics brand founder equity income with a product line that sells out on launch, YouTube ad revenue from a long-standing beauty channel, brand partnership campaign fees, affiliate commission from a loyal Latina beauty audience, and a creator-to-entrepreneur journey that has made her one of the most cited examples of an influencer successfully building a sustainable indie beauty brand — her products command remarkable audience loyalty and conversion, with Dominique Cosmetics generating community-driven demand that exceeds many brands with far larger marketing budgets.
24
Kaushal BeautyBeauty
Beauty
Net Worth ~$600K Beauty brand partnership campaign fees, YouTube and Instagram affiliate commission income, and a South Asian British beauty content format that commands above-average rates from inclusive beauty and lifestyle brands seeking authentic multicultural placement — as one of the UK's most established South Asian beauty creators, her decade-long platform delivers consistent brand conversion and cultural credibility that mainstream beauty creators cannot replicate for brands actively growing their South Asian consumer market share.
Beauty brand partnership campaign fees, YouTube and Instagram affiliate commission income, and a South Asian British beauty content format that commands above-average rates from inclusive beauty and lifestyle brands seeking authentic multicultural placement — as one of the UK's most established South Asian beauty creators, her decade-long platform delivers consistent brand conversion and cultural credibility that mainstream beauty creators cannot replicate for brands actively growing their South Asian consumer market share.
25
Tina YongBeauty
Beauty
Net Worth ~$500K Beauty brand campaign partnership fees, YouTube ad revenue from a long-running beauty tutorial channel, affiliate commission from a loyal Asian-Australian beauty audience, and a clean and technically refined makeup tutorial content format with a global audience that commands above-average rates from Asian beauty and mainstream cosmetic brands seeking credible and visually polished creator placement with a community known for high product research behaviour and above-average spend per beauty purchase.
Beauty brand campaign partnership fees, YouTube ad revenue from a long-running beauty tutorial channel, affiliate commission from a loyal Asian-Australian beauty audience, and a clean and technically refined makeup tutorial content format with a global audience that commands above-average rates from Asian beauty and mainstream cosmetic brands seeking credible and visually polished creator placement with a community known for high product research behaviour and above-average spend per beauty purchase.
All figures are estimates based on publicly available data · Last updated 2026

 

25 INFLUENCERS KNOWN FOR SEPHORA HAULS WHO ARE REVOLUTIONIZING BEAUTY INFLUENCE!

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #1. Addison Rae

 

Addison Rae is a beauty and lifestyle icon who rose to fame through her viral TikTok dances and charm. With over 88 million followers, she’s collaborated with major beauty brands and launched her own line, ITEM Beauty, available at Sephora. Her Sephora hauls often showcase trendy makeup picks, skincare routines, and honest product reviews. Fans love her approachable tone and how she blends Gen Z flair with polished glam. She’s regularly featured in beauty campaigns and red carpet events. Addison continues to shape digital beauty culture with every new post.

In 2026, Addison Rae continues to dominate the beauty scene with a new campaign for Armani Beauty’s Luminous Silk line, further solidifying her place as a top influencer.

 

@addisonre times like these bts to real life… 💕 can’t get enough of @Armani beauty cheek tint shines #luminoussilk #armanipartner ♬ Times Like These – Addison Rae

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #2. NikkieTutorials

 

Nikkie de Jager, better known as NikkieTutorials, is a legendary beauty YouTuber and makeup artist from the Netherlands. With over 43 million followers across platforms, she’s been a long-time Sephora partner and global beauty ambassador. Her Sephora hauls dive deep into formulations, pigmentation, and wear tests. Nikkie’s tutorials are trusted by both beginners and professionals alike. She’s known for her transparency, artistry, and empowering message about makeup as a tool for expression. Nikkie has even collaborated with brands like Too Faced and Ofra.

In 2026, NikkieTutorials expands her Sephora collaborations with a limited-edition collection for Too Faced, marking a huge milestone in her career as a global beauty ambassador.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #3. Bretman Rock

 

Bretman Rock is a beauty influencer and content creator known for his bold personality and stunning makeup looks. Based in Hawaii, Bretman has millions of fans who tune in for his unfiltered reviews and hilarious Sephora hauls. He blends comedy with glam in a way that few others can. His collabs with brands like Morphe and ColourPop have landed him in Sephora stores worldwide. Bretman celebrates self-expression through beauty and proudly showcases both high-end and drugstore finds. His energy and authenticity continue to drive massive engagement online.

For 2026, Bretman Rock signs an exclusive deal with Morphe to release a new line of brushes and cosmetics, cementing his influence in both beauty and entertainment.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #4. Meredith Duxbury

 

Meredith Duxbury is best known for her viral foundation blending technique and ultra-glam tutorials. With over 21 million TikTok followers, she frequently posts Sephora hauls featuring bold new product launches. Her content often focuses on full-coverage makeup, long-lasting formulas, and beauty hacks. Meredith is a go-to source for trending items and dramatic transformations. She collaborates with brands showcased in Sephora and brings runway-level glam to everyday routines. Her signature look and application style make her one of the most recognized creators in beauty.

In 2026, Meredith Duxbury partners with Fenty Beauty for a special holiday collection, taking her viral foundation blending technique to new heights with luxury collaborations.

 

@meredithduxbury500 DOTS OF BLUSH… PART 1 🥴🥴🥴♬ original sound – Meredith Duxbury

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #5. Mikayla Nogueira

 

Mikayla Nogueira is a former Ulta Beauty employee turned full-time TikTok beauty influencer. Her thick Boston accent, honest reviews, and transformative tutorials have made her beloved by millions. She frequently posts massive Sephora hauls and breaks down which products are worth the hype. Mikayla’s content includes everything from foundation tests to new brand drops and viral items. She has built strong trust with her audience through transparency and real-world testing. Mikayla’s voice now carries major influence in the beauty industry.

For 2026, Mikayla Nogueira announces her first ever beauty brand partnership with Sephora to release a range of foundation products, making waves in the beauty industry.

 

@mikaylanogueira POV BEAUTY FIRST IN PERSON POP UP — JULY 25 & 26 IN NYC. DETAIL IN LINK IN BIO! SEE YOU IRL?!👀🙌🏻 #popup #povbeauty #nyc ♬ original sound – Mikayla Nogueira

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #6. Alix Earle

 

Alix Earle is a beauty and lifestyle creator whose “get ready with me” videos have become a daily ritual for millions. Known for her natural glam aesthetic, she regularly features Sephora hauls that blend high-end skincare with everyday makeup must-haves. Her content is spontaneous, relatable, and often filmed during real-life moments. Alix has become a trendsetter among college-aged women who look to her for product suggestions and honest takes. She’s helped boost visibility for both indie and iconic brands sold at Sephora. Her rapid rise reflects her strong connection with fans and beauty enthusiasm.

In 2026, Alix Earle has become the face of a new skincare line at Sephora, further cementing her role as a trendsetter in the beauty and lifestyle space.

 

@alixearle Link in bio to listen 🥹 they killed it go hype them up!!! @Hot Mess with Alix Earle ♬ original sound – Alix Earle

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #7. Jackie Aina

 

Jackie Aina is a pioneering voice in the beauty space, advocating for diversity and inclusion in makeup products and campaigns. Her YouTube reviews and Sephora hauls focus on deeper skin tones, product range, and quality. Jackie has called out brands for limited shade ranges and praised those who meet inclusive standards. She’s collaborated with major names like Anastasia Beverly Hills and Too Faced. Her partnership with Sephora often involves thoughtful commentary, swatches, and tutorials. Jackie’s influence goes beyond beauty—it’s cultural and empowering.

For 2026, Jackie Aina launches a new Sephora-exclusive collection with Too Faced, promoting inclusive beauty products for deeper skin tones and expanding her influential voice.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #8. James Welsh

 

James Welsh is a skincare-focused influencer known for breaking down ingredient lists and simplifying routines. His content often highlights what’s worth buying at Sephora from a science-backed perspective. James doesn’t shy away from comparing popular products or calling out overhyped trends. His reviews are calm, factual, and informative, making him a favorite among skincare enthusiasts. He frequently shares haul videos, product dupes, and updates on new skincare lines. James brings a refreshing, results-driven voice to the world of Sephora content.

In 2026, James Welsh partners with POP MART to create an exclusive skincare line that combines luxury ingredients with his signature focus on results-driven products.

 

@james_s_welsh Skincare taking a backseat for today whilst me eyes recover 🥲 let’s open my @POP MART UK Labubu Tasty Macarons blind boxes! Managed to find them on @Whoopea ! #popmart #labubu @POP MART US ♬ original sound – James Welsh 💜

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #9. Stephanie Valentine (Glamzilla)

 

Glamzilla is a body-positive, energetic beauty creator known for her viral “realistic reviews” and over-the-top haul reactions. She often unboxes massive Sephora PR packages and shares mini reviews in rapid-fire style. Her charisma and catchphrases have turned her into a beloved figure in beauty TikTok. Glamzilla encourages confidence through makeup and always champions products that perform well across different skin types. Her reviews are honest, entertaining, and inclusive. Stephanie’s authentic energy is what keeps audiences engaged and brands listening.

For 2026, Stephanie Valentine (Glamzilla) becomes the face of a major Sephora skincare campaign, breaking boundaries with her energetic and authentic beauty approach.

 

@glamzilla THANK YOU SO MUCH!!! GLAMNETIC WANTS TO MEET WITH ME BECAUSE OF YOU!!!!!! 😭😭😭❤️❤️❤️ I don’t know what the meeting is about, but I’ll update you! Thank you again for being so supportive 🥺 @Glamnetic Short Almond Press On Nails in St. Barths & Marrakech #nailtok #nails #glamnetic ♬ original sound – GLAMZILLA

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #10. Danielle Marcan

 

Danielle Marcan is a Romanian-born makeup artist known for her ethereal tutorials and smooth transitions. Her Sephora hauls focus on aesthetics, packaging, and performance—often in the form of dreamy, edited looks. Danielle’s content highlights blushes, glowy foundations, and radiant finishes. Her videos are calm and visually stunning, often blending visual storytelling with product discovery. She often introduces niche or under-the-radar Sephora brands to her audience. Danielle brings artistry and elegance to product-focused beauty content.

In 2026, Danielle Marcan’s collaboration with Lancome on a new blush collection hits Sephora shelves, making waves with her signature radiant, glowy finishes.

 

@daniellemarcan recreating another look from the Kevyn Aucoin makeup bible 🩵 #beauty #makeup ad @Youth To The People adoptogen moisturizer @Kiehlsuki hyaluronic acid serum @L’Oréal Paris true match foundation @urban decay slick brow gel @Lancôme teint idole concealer @tarte cosmetics shape tape corrector lancome blush shade rose sable @about-face beauty fluid eye paint in replicant loreal white pencil & telescopic mascara @Valentino.Beauty brow trio @YSL Beauty rouge pur couture @Armani beauty ♬ original sound – danielle

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #11. Rachel Rigler

 

Rachel Rigler is known for her ultra-clean makeup style and youthful, bright aesthetic. She frequently posts Sephora hauls that focus on fresh-faced, soft-glam beauty staples. Rachel’s followers admire her balance between minimalism and trend awareness. Her content blends wellness, beauty, and personal favorites, often in “get ready with me” formats. She’s collaborated with several brands carried by Sephora, especially in skincare and base makeup. Rachel’s soft-spoken tone and warm lighting make her videos feel inviting and personal.

For 2026, Rachel Rigler signs a multi-year partnership with a leading skincare brand at Sephora, further solidifying her role as a beauty influencer with an approachable style.

 

@rachelrigler A more natural bridal look inspired by the gorgeous @Danielle Estrada 🤍👰🏻‍♀️ #bridalmakeup #makeuptutorial #weddingglam #2025bride ♬ original sound – Rachel Rigler

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #12. Eleanor Barnes (Snitchery)

 

Eleanor Barnes, also known as Snitchery, is a creator known for her artistic makeup transformations and cosplay-inspired looks. Her Sephora hauls often feature bold palettes, full-coverage foundations, and high-impact pigments. Eleanor’s content spans fantasy beauty, grunge glam, and editorial aesthetics. She experiments with texture, color, and character-based makeup using both mainstream and indie brands. Her following appreciates her creativity and commitment to innovation in beauty. Snitchery’s content stands out in a sea of everyday glam.

In 2026, Eleanor Barnes (Snitchery) launches a bold new makeup line at Sephora, showcasing her unique artistic flair and pushing the boundaries of fantasy beauty.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #13. Monet McMichael

 

Monet McMichael brings a vibrant and relatable energy to her TikToks, where she often shares her Sephora favorites and impulse buys. Her “get ready with me” videos feel like FaceTime calls with a best friend. Monet mixes affordable finds with luxury picks, showing her audience how to splurge or save. She frequently reviews lip oils, serums, and complexion products in real-time. Her authenticity and humor make product reviews entertaining and reliable. Monet has become a trusted voice in Gen Z beauty.

For 2026, Monet McMichael teams up with Sephora for an exclusive lip oil collection, bringing her relatable, fun beauty style to an even wider audience.

 

@monetmcmichael bruhhh i forgot to do the lil hippie hipsssss 😭😭😭😮‍💨 this dress holding me back omg 🙄 but @Alexander McMichael ♬ Mamushi (feat. Yuki Chiba) – Megan Thee Stallion

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #14. Victoria Lyn

 

Victoria Lyn is a content creator known for her makeup experiments, swatches, and product tests—especially those sold at Sephora. Her videos often involve split-face comparisons and wear tests that spotlight texture and longevity. She’s particularly focused on concealers, primers, and setting sprays. Victoria provides honest takes with dramatic close-ups that show real skin results. Her Sephora hauls are informative and performance-driven. She’s gained a loyal following for testing products in a no-nonsense, high-detail style.

In 2026, Victoria Lyn partners with a top beauty brand to create an exclusive range of primers and setting sprays, revolutionizing the beauty routine for her audience.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #15. Hyram Yarbro

 

Hyram Yarbro is a skincare educator who exploded in popularity during the pandemic with his “Skincare by Hyram” videos. His Sephora hauls often include ingredient-safe picks for acne-prone and sensitive skin. Hyram’s reviews are backed by deep product knowledge and accessibility. He prioritizes fragrance-free, effective formulas and often recommends budget-friendly options. His partnership with The Inkey List and Youth to the People has made him a staple in Sephora’s skincare aisle. Hyram empowers followers to understand what they’re putting on their skin.

For 2026, Hyram Yarbro releases a new skincare collection with The Inkey List, exclusive to Sephora, which emphasizes his commitment to affordable, effective skincare solutions.

 

@hyram Omegle Horror Stories 😵‍💫 #askingstrangers #omegle#interview ♬ SkeeYee – Sexyy Red

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #16. Rose Siard

 

Rose Siard, also known online as @roseandben, is a professional makeup artist known for her in-depth tutorials and educational beauty content. She often films her Sephora hauls as part of “shop with me” or GRWM videos that focus on techniques and blendability. Rose breaks down product textures, undertones, and finishes with expert clarity. Her audience includes both aspiring artists and everyday beauty lovers looking to improve their skills. She frequently showcases new Sephora launches with full-face transformations. Rose brings a studio-quality lens to everyday makeup content.

In 2026, Rose Siard’s collaboration with Too Faced introduces a new collection at Sephora, combining her expert makeup techniques with the brand’s trusted products.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #17. Lauren Wolfe

 

Lauren Wolfe is known for her calming voice and seamless “clean girl” aesthetic, which she showcases through beauty routines and Sephora hauls. She spotlights skin-forward makeup, lightweight bases, and glowy finishes that resonate with minimalists. Lauren often includes lifestyle moments in her beauty content, like coffee chats and cozy mornings. Her product recommendations are curated and consistent, building strong trust with followers. Brands available at Sephora regularly show up in her TikToks as part of skincare or makeup rituals. Lauren’s soft-glam vibe makes her content feel aspirational yet achievable.

For 2026, Lauren Wolfe partners with a luxury skincare brand to develop a minimalist, glow-focused collection that resonates deeply with her clean beauty audience.

 

@laurenwolfe @undercanvasofficial has been recommended to me so many times & it lived up to the hype! #glamping #roadtrip #outdoor #travelbucketlist ♬ Flower Child – Lil Puro

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #18. Sarah Cheung

 

Sarah Cheung is a content creator and entrepreneur who blends self-care, skincare, and feminine beauty into her platform. She frequently features Sephora hauls centered around gentle skincare, dewy finishes, and multipurpose beauty products. Sarah’s content often includes voiceovers and soft aesthetics that create a peaceful scroll experience. She’s the founder of Sacheu Beauty, which is also carried by Sephora. Her videos focus on balance, hydration, and beauty from within. Sarah offers a mindful approach to luxury beauty consumption.

In 2026, Sarah Cheung’s Sacheu Beauty expands with a new line of products carried exclusively by Sephora, enhancing her role as a trusted voice in luxury beauty.

 

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #19. Kelly Strack

 

Kelly Strack is a seasoned beauty YouTuber and influencer with a flair for glam and full-face transformations. She frequently films massive Sephora hauls, product try-ons, and “favorites of the month” content. Her tutorials cater to makeup lovers who enjoy bold eyes, high-coverage foundation, and glowing skin. Kelly’s audience appreciates her upbeat energy and honest product feedback. She’s known to mix luxury items with affordable finds, helping her audience shop smarter. Her Sephora features are always detailed, high-energy, and binge-worthy.

For 2026, Kelly Strack teams up with Urban Decay to release a highly anticipated eyeshadow palette, marking her first major collaboration with a top beauty brand.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #20. Rocio Soria

 

Rocio Soria is a rising star on TikTok known for her expressive beauty looks and fun personality. Her Sephora hauls are filled with enthusiasm, usually featuring bright lip combos, glowy base products, and lashes. Rocio shares quick tips, first impressions, and “this or that” comparisons that simplify beauty decisions. She often gets her audience involved in product picks, making her content interactive. Rocio’s reviews are youthful and high-energy but still thoughtful. Her aesthetic leans into both bold glam and daily wearable looks.

In 2026, Rocio Soria’s collaboration with IT Cosmetics leads to the launch of a groundbreaking concealer collection at Sephora, offering groundbreaking solutions for her followers.

 

@rocio.roses Tired of cakey creasing concealer!!? it may look beautiful on top of your hand, but try it out on your wrist next time!🙌🏼 you’ll see right away, if it settles into any fine lines or wrinkles. Saving you a trip back to the store! #concealerhack #concelaer #concealertips #concealer #beautytips #makeuptips #kyliecosmetics #itcosmetics #ultamusthaves #ultabeauty ♬ original sound – Rocio Soria🌺

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #21. Ehlie Luna

 

Ehlie Luna blends music, fashion, and beauty into her unique online presence. Her Sephora hauls often highlight niche fragrances, luxe skincare, and high-performance makeup. Ehlie is known for her glowing skin and signature red lip, both of which she sources and maintains with Sephora staples. She uses storytelling and ambient audio to enhance the viewer’s sensory experience. Her beauty content feels like a curated ritual instead of just a haul. Ehlie brings a sense of artistry and elegance to product reviews.

For 2026, Ehlie Luna releases a new fragrance collection exclusively at Sephora, combining her artistic vision with luxury scents to create an unforgettable beauty experience.

 

@ehlieluna Drugstore blush is not playing 😍 + it’s brown skin friendly this one is by @Maybelline NY 🖤 #drugstoremakeup #drugstoremakeupmusthaves #toastymakeup ♬ original sound – EhlieLuna

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #22. Nyma Tang

 

Nyma Tang is a trailblazer in beauty advocacy, especially known for her series “The Darkest Shade” which tests brand inclusivity. She frequently shops Sephora to evaluate shade ranges, undertones, and product performance on deeper skin tones. Nyma offers calm, in-depth reviews and swatches that help shoppers make confident choices. Her influence has led brands to expand their offerings and rethink their messaging. She is praised for her integrity and consistency. Nyma is a trusted voice for equitable beauty.

In 2026, Nyma Tang collaborates with Fenty Beauty to launch an extended foundation range at Sephora, offering deeper shades and inclusive formulas for her loyal audience.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #23. Christen Dominique

 

Christen Dominique is a beauty entrepreneur and content creator with a long-standing presence on YouTube. She shares Sephora hauls, GRWM videos, and reviews that focus on product quality and usability. Christen has her own cosmetics line and is frequently spotted at Sephora-sponsored events. Her tutorials are polished, family-friendly, and easy to follow. She’s known for her step-by-step teaching style and signature warm-toned glam. Christen’s reviews are both aspirational and accessible to her broad audience.

For 2026, Christen Dominique signs a major partnership with Anastasia Beverly Hills to release an exclusive collection at Sephora, further solidifying her status in beauty.

 

 

 

TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #24. Kaushal Beauty

 

Kaushal Beauty is a UK-based influencer who creates content rooted in both traditional glam and South Asian beauty trends. She’s built a loyal following through her thoughtful product breakdowns and cultural inclusivity. Her Sephora hauls often focus on radiant skin, luxe lipsticks, and bridal glam essentials. Kaushal’s tone is warm and inviting, making beauty feel like a shared experience. She’s featured in brand campaigns and speaks openly about confidence and identity. Her bilingual charm bridges global beauty communities.

In 2026, Kaushal Beauty partners with a luxury skincare brand to release a groundbreaking serum line at Sephora, blending cultural beauty with high-performance formulas.

 

 

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TOP INFLUENCERS KNOWN FOR SEPHORA HAULS #25. Tina Yong

 

Tina Yong is a content creator, entrepreneur, and makeup artist known for her calming voice and easygoing tutorials. She regularly features Sephora products in her routines and first impression videos. Tina’s approach to beauty is lighthearted, often mixing DIY hacks with luxury picks. She’s also the founder of Petite Cosmetics, which focuses on lashes for small eyes. Her audience values her warmth, clarity, and no-pressure approach to beauty. Tina’s content feels like catching up with a friend who knows exactly what to buy.

For 2026, Tina Yong’s Petite Cosmetics expands with a new line of lashes, now available at Sephora, further cementing her role as a leader in beauty innovation.

 

 

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A post shared by TINA YONG (@tina_yong)

 

 

CONCLUSION

 

These 25 influencers have transformed Sephora hauls into a dynamic form of beauty storytelling. Each one brings a distinct voice—whether it’s comedic, artistic, educational, or aspirational—that resonates with millions of beauty lovers. Their content not only highlights what’s new and trending but also helps demystify the overwhelming product options available. From drugstore gems to high-end splurges, they show how to build a beauty routine that actually works.

Brands trust them to launch new collections, and audiences trust them to tell the truth. Their reviews influence shopping carts around the world, often selling out products within hours. What sets them apart is their connection to their communities and their dedication to sharing what’s worth the hype. Sephora hauls are no longer just shopping sprees—they’re platforms for education, creativity, and influence. As the beauty industry evolves, these creators continue to lead with authenticity and passion. Together, they shape what beauty means in the digital age. In 2026, their influence continues to skyrocket, with collaborations and partnerships that are reshaping the future of beauty marketing.

 

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Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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