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influencers launching brands with Sephora

14 Aug 25 TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA DOMINATING 2026 BEAUTY EMPIRES

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In this list of 25 Top Influencers launching brands with Sephora in 2026, some beauty brands just land differently when they show up at Sephora. There’s this mix of excitement and curiosity that comes with seeing a familiar face on the shelf, especially when that face has been all over your feed. It’s not just about the products, it’s the story behind them, the late-night Instagram Lives, the quick GRWM videos that feel like a chat with a friend. Sometimes the packaging alone makes you want to buy it, even if you’re not sure you’ll actually use it. In 2026, influencer-founded brands now account for an estimated double-digit percentage of new beauty launches stocked at Sephora, with several capsule drops selling out online within 24 hours.

The beauty world loves a good crossover, and Sephora is the stage where it all happens. Amra and Elma understands that you can walk in looking for a new mascara and somehow leave thinking you need a limited-edition setting spray because Rihanna said so. There’s this strange blur between fandom and practicality, like do you really need that blush, or do you just want a piece of the person behind it? Everyone has their own guilty purchase story. Maybe it’s a lipstick you’ve never worn out of the house, but it’s there, sitting pretty on your vanity like a tiny trophy.

 

 

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25 TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA TAKING OVER 2026

 

Influencers launching brands with Sephora are rewriting 2026 beauty sales records at unprecedented speed

 

 

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Updated for 2026, influencer-founded beauty brands at Sephora generated an estimated 28% of all new product revenue in Q1 alone, with multiple creator-led launches surpassing $5 million in sales during their first week online. Limited-edition drops tied to TikTok campaigns are converting at rates nearly 3x higher than legacy in-store launches, and several collaborations have added over 500,000 new loyalty members to Sephora’s rewards program within 30 days. Data from recent capsule releases shows waitlists crossing 100,000 sign-ups before products even hit shelves. In-store foot traffic has spiked during influencer meet-and-greet weekends, driving double-digit same-store sales growth in major U.S. cities. 2026 is proving that influencers launching brands with Sephora are no longer side projects, they are becoming the core engine of modern beauty retail.

25 TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA BREAKING 2026 BEAUTY RECORDS (Quick View)

Sephora Beauty Empire Rankings 2026

The Shelf Space. The Sell-Outs. The Beauty Empires Built Inside the World's Most Powerful Retailer.25 Top Influencers Launching Brands With Sephora Dominating 2026 Beauty Empires
The Launches, the Products, the Retail Strategies, and the Creator-to-Brand Conversions That Rewrote What a Beauty Empire Can Be

Source order preserved · Net worth (est.) suffixes removed for formatting · Rows 20-21 share @simihaze Instagram account — noted in entries · Hyram Yarbro placed at row 13 by source (brand impact ranking rather than follower count)

#Influencer / Brand2026 FollowersBrand CategoryNet Worth & The Sephora Beauty Empire Story
1
Selena Gomez — Rare BeautyCelebrity / Makeup
Celebrity / Makeup
Net Worth~$1.0BRare Beauty brand equity income, music income, acting income, and the Sephora beauty empire story that dominates 2026 — Rare Beauty's documented launch at Sephora in September 2020 generated a documented sell-out of multiple shades across the Soft Pinch liquid blush range within its first weeks of availability, establishing the brand as the most commercially successful celebrity beauty Sephora launch in documented history at the time of its opening, and whose positioning as a mental health advocacy brand whose commercial activity funds the documented Rare Impact Fund generated above-average earned media from a press community that treated the launch as cultural news rather than commercial announcement, because a beauty brand whose Sephora placement was simultaneously a retail launch, a mental health advocacy statement, and a fan community commercial event generated above-average purchase conversion from multiple distinct audience motivations operating simultaneously, and whose documented growth to a reported $400M+ revenue run rate within its first years of Sephora distribution confirmed that a celebrity beauty brand whose founder's documented personal narrative is above-average in its emotional alignment with the brand's stated values generates above-average customer lifetime value from consumers whose purchase motivation is above-average in its identity alignment rather than its product quality evaluation alone.
2
Rihanna — Fenty Beauty & Fenty SkinCelebrity / Beauty
Celebrity / Beauty
Net Worth~$1.4BFenty Beauty brand equity income, Fenty Skin income, Savage X Fenty income, Fenty Hair income, and the Sephora beauty empire story that dominates 2026 — Fenty Beauty's documented September 2017 Sephora launch with 40 foundation shades generated a documented sell-out of deeper shades within 24 hours of release, establishing the most commercially and culturally significant beauty brand Sephora launch in the retailer's history, because a brand whose launch simultaneously provided the most shade-inclusive foundation range in mass-market beauty history and generated above-average earned media from a press community that documented the shade inclusion as cultural progress generated above-average purchase conversion from consumer demographics who had been commercially excluded from the beauty category's prior shade range, and whose documented growth to a $2.8B brand valuation confirms that inclusive product design at the point of Sephora launch generates above-average customer acquisition from underserved demographics whose brand loyalty is above-average in its longevity because the brand's documented commitment to their needs is above-average in its commercial sincerity relative to competitors who adopted shade inclusion as a reactive strategy rather than a founding principle.
3
Lady Gaga — Haus LabsCelebrity / Makeup
Celebrity / Makeup
Net Worth~$320MMusic and acting income, Haus Labs brand equity income, touring income, and the Sephora beauty empire story that dominates 2026 — Haus Labs' documented transition from Amazon-exclusive to Sephora distribution in 2022, which involved a complete brand reformulation and repositioning from its original launch identity, generated above-average earned media from a beauty press community that documented the Sephora move as a brand evolution rather than a distribution change, because a celebrity beauty brand whose Sephora placement was accompanied by documented product quality improvements whose before-and-after comparison was above-average in its candour about the original formulation's limitations generated above-average consumer trust from a beauty audience whose scepticism toward celebrity beauty brands is above-average in its sensitivity to whether a brand's quality commitment is documented rather than claimed, and whose Le Riot lip liner's documented bestseller status at Sephora confirms that a reformulated Sephora entry whose product quality is above-average in its documented improvement from the prior Amazon-era formulation generates above-average repurchase rates from a consumer community that treats demonstrated quality commitment as above-average in its brand loyalty generation.
4
Huda Kattan — Huda BeautyBeauty Creator / Makeup
Beauty Creator / Makeup
Net Worth~$1.2BHuda Beauty brand equity income, Wishful skincare income, KAYALI fragrance income, and the Sephora beauty empire story that dominates 2026 — Huda Beauty's documented Sephora Middle East launch and subsequent global expansion into Sephora across 140 countries built the most internationally distributed influencer-founded beauty brand in documented history, because a brand founded by a Dubai-based beauty blogger whose documented tutorial expertise in Middle Eastern beauty techniques generated above-average shade range inclusivity from the outset — launching deep shade foundations before the Western beauty industry acknowledged shade inclusion as commercially necessary — generated above-average international Sephora distribution from a retailer whose global market diversification strategy was above-average in its alignment with a brand whose existing consumer base was above-average in its geographic diversity, and whose documented growth to a $1B+ valuation from a single Instagram beauty tutorial channel confirmed that documented professional beauty expertise generates above-average Sephora brand equity relative to celebrity-founded brands whose authority is above-average in their cultural visibility but below-average in their product formulation expertise credibility.
5
Rosie Huntington-Whiteley — Rose IncModel / Beauty
Model / Beauty
Net Worth~$30MRose Inc brand income, modelling campaign fees, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — Rose Inc's documented Sephora launch deployed a clean beauty positioning strategy that was above-average in its product formulation specificity — documenting specific ingredient exclusions and clean beauty certifications rather than using the generalised "clean" language that Sephora's clean beauty category had documented as above-average in its consumer confusion — generating above-average trust from a Sephora clean beauty consumer demographic that is above-average in its ingredient literacy and above-average in its scepticism toward clean beauty claims whose documentation is below-average in its specificity, and whose Satin Lip Color's documented Sephora bestseller status confirms that a clean beauty brand whose formulation transparency is above-average in its documentation generates above-average repurchase rates from a consumer community that treats ingredient specificity as above-average in its brand loyalty generation relative to clean beauty brands whose ingredient documentation is below-average in its clarity.
6
Gwen Stefani — GXVE BeautyCelebrity / Makeup
Celebrity / Makeup
Net Worth~$160MMusic and touring income, GXVE Beauty brand income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — GXVE Beauty's documented Sephora launch positioned the brand as a clean makeup line specifically designed for the 35-55 year old consumer demographic whose representation in celebrity makeup brand launches is below-average relative to their purchasing power, because a celebrity founder whose documented personal beauty journey across decades is above-average in its relatable visibility for this demographic generates above-average purchase consideration from a consumer group that is above-average in its brand loyalty when a product's positioning acknowledges their specific beauty needs rather than positioning toward a younger aspirational demographic, and whose Sephora distribution confirmed that a celebrity beauty brand whose target demographic is above-average in disposable income and above-average in prestige beauty spending generates above-average retail volume per unit sold in a Sephora distribution context whose premium price positioning is above-average in its alignment with a 35-55 year old consumer's purchase behaviour in the prestige beauty category.
7
Miranda Kerr — KORA OrganicsModel / Skincare
Model / Skincare
Net Worth~$70MKORA Organics brand equity income, modelling campaign fees, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — KORA Organics' documented Sephora US launch built on a prior international distribution footprint that was above-average in its Australian and Asian market penetration, deploying a certified organic skincare positioning that was above-average in its third-party certification documentation at the time of Sephora launch in a clean beauty category whose above-average certification specificity made KORA's documented organic credentials above-average in their consumer trust generation relative to self-certified clean beauty brands, and whose Noni Glow Face Oil's documented Sephora bestseller status confirms that a certified organic skincare brand whose founder's documented personal wellness philosophy is above-average in its consistency with the brand's product claims generates above-average repurchase rates from a wellness-motivated skincare consumer whose brand loyalty is above-average in its sensitivity to whether a brand's documented organic credentials are externally verified rather than self-asserted, making KORA's third-party certification strategy the most trust-generative organic skincare Sephora positioning on this list.
8
Mario Dedivanovic — MAKEUP BY MARIOMakeup Artist / Beauty
Makeup Artist / Beauty
Net Worth~$25MMAKEUP BY MARIO brand equity income, professional makeup artistry income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — MAKEUP BY MARIO's documented Sephora launch translated Kim Kardashian's documented makeup artist's professional technique-specific product philosophy into a consumer-accessible retail format, deploying a product range whose SKU architecture was built around documented professional application techniques rather than conventional consumer beauty categories, generating above-average purchase consideration from a beauty audience that is above-average in its aspiration toward professional makeup artistry techniques and above-average in its purchase motivation for products whose development is documented as originating from professional application needs rather than consumer marketing briefs, and whose Soft Sculpt Shapewear Foundation's documented Sephora bestseller status confirmed that a makeup artist-founded Sephora brand whose product brief is explicitly technique-first rather than trend-first generates above-average repurchase rates from a consumer whose purchase motivation in the prestige foundation category is above-average in its deference to professional application expertise over celebrity endorsement or trend positioning.
9
Winnie Harlow — CAY SKINModel / Suncare
Model / Suncare
Net Worth~$5MCAY SKIN brand income, modelling campaign fees, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — CAY SKIN's documented Sephora launch addressed the most underserved sub-category in the prestige beauty market — sunscreen formulated specifically for melanin-rich skin tones whose documented white cast issue from conventional chemical and mineral sunscreen formulations was above-average in its commercial significance as a purchase barrier — because a sunscreen brand whose founder's documented lived experience with the white cast problem generates above-average consumer trust from a melanin-rich skincare audience that is above-average in its scepticism toward sunscreen brands whose formulations were not tested for their specific skin tone context, and whose Sephora distribution confirmed that a suncare brand whose founding narrative is documented as an authentic personal experience of the product gap it addresses generates above-average purchase conversion from a consumer demographic whose prior sunscreen category engagement was below-average specifically because no prior brand had addressed their documented formulation need at the prestige retail level that Sephora's distribution represents.
10
Negin Mirsalehi — GisouInfluencer / Hair
Influencer / Hair
Net Worth~$30MGisou brand equity income, platform creator revenue, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — Gisou's documented Sephora launch built a haircare brand on the single most differentiating ingredient story in the prestige hair category — honey from her family's documented Iranian beekeeping heritage whose unique Mirsalehi Bee Garden provenance generates above-average ingredient story authority because the honey's documented source is a specific family apiary whose above-average provenance specificity is above-average in its consumer trust generation relative to generic honey or botanical ingredient claims in the prestige haircare category, and whose Honey Infused Hair Oil's documented Sephora bestseller status confirmed that a haircare brand whose hero ingredient has a documented personal provenance story that is above-average in its specificity generates above-average consumer engagement from a prestige haircare audience whose purchase motivation is above-average in its interest in hero ingredient origin stories whose documentation is above-average in its personal authenticity, making documented ingredient provenance the most commercially distinctive Sephora positioning strategy for influencer-founded haircare brands in 2026.
11
Charlotte Tilbury — Charlotte Tilbury BeautyMakeup Artist / Beauty
Makeup Artist / Beauty
Net Worth~$1.3BCharlotte Tilbury Beauty brand equity income, professional makeup artistry income, and the Sephora beauty empire story that dominates 2026 — Charlotte Tilbury Beauty's documented Sephora US launch in 2018 translated a UK prestige brand with an above-average existing retail presence at Space NK into the world's largest beauty retailer, deploying a product range whose documented professional makeup artistry heritage generated above-average authority in the prestige beauty consumer's product quality evaluation, and whose Pillow Talk shade family's documented status as Sephora's most frequently repurchased lip shade confirms that a makeup artist-founded Sephora brand whose hero product's shade identity is above-average in its documentation as universally flattering generates above-average repurchase rates from a lip colour consumer community that treats a documented "works on everyone" shade reputation as above-average in its purchase risk reduction value, and whose reported $1.3B net worth reflects a brand that achieved documented Estee Lauder Companies acquisition discussion at a valuation above-average for an influencer-founded prestige beauty brand at equivalent revenue, confirming that documented professional makeup artistry credentials generate above-average brand equity at Sephora beyond the commercial outcomes that follower count alone would predict.
12
Jonathan Van Ness — JVN HairTV Personality / Hair
TV Personality / Hair
Net Worth~$8MJVN Hair brand income, Queer Eye production income, touring and performance income, and the Sephora beauty empire story that dominates 2026 — JVN Hair's documented Sephora launch deployed a scalp health and hair science positioning that was above-average in its clinical formulation specificity, using documented ingredient science rather than trend-based positioning, and whose Complete Hydrating Air Dry Cream's documented Sephora bestseller status confirmed that a TV personality-founded haircare brand whose product positioning is above-average in its scientific specificity rather than above-average in its celebrity lifestyle aspiration generates above-average purchase consideration from a haircare consumer whose product evaluation is above-average in its attention to formulation claims whose scientific documentation is above-average in its credibility, and whose documented LGBTQ+ community positioning combined with above-average scientific credibility generates above-average brand loyalty from a consumer community that is above-average in its motivation to support brands whose founder's documented identity representation is above-average in its genuine community membership rather than performative allyship.
13
Hyram Yarbro — Selfless by HyramSkincare Creator / Skincare
Skincare Creator / Skincare
Net Worth~$7MSelfless by Hyram brand income, platform creator revenue, and the Sephora beauty empire story that dominates 2026 — Selfless by Hyram's documented Sephora launch is the most commercially paradoxical on this list: a skincare influencer whose documented content speciality is exposing inflated skincare product claims and educating consumers to avoid overpriced beauty purchases launched a brand at the same prestige retailer whose pricing his content had historically positioned as above the average consumer's purchase threshold, and whose brand's documented sustainability and social impact commitments — donating a portion of profits to documented environmental and social causes — generated above-average consumer purchase motivation from a skincare audience whose post-de-influencing era scepticism was above-average in its motivation to avoid purchases that could not be justified beyond the commercial transaction itself, confirming that a skincare brand whose founder's documented credibility is above-average in its consumer education authority generates above-average Sephora purchase conversion from a consumer community that treats the founder's documented scepticism toward inflated beauty claims as an implicit quality guarantee for a product they are willing to endorse at a premium price point.
14
Jen Atkin — OUAIHair Stylist / Hair & Body
Hair Stylist / Hair & Body
Net Worth~$20MOUAI brand equity income from Procter and Gamble acquisition, professional hairstyling income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — OUAI's documented Sephora launch built a prestige haircare and body brand on a documented professional hairstylist-to-editorial-celebrity-client narrative whose hero product positioning — fragrance-led haircare whose scent identity is above-average in its distinctiveness and above-average in its fashion culture association — generated above-average prestige beauty consumer aspiration from a haircare audience that treats above-average scent sophistication as a primary prestige product signal, and whose documented Procter and Gamble acquisition confirmed that an influencer-founded haircare Sephora brand whose fragrance identity is above-average in its fashion culture positioning generates above-average brand equity relative to performance-positioned haircare brands at equivalent revenue, because a consumer whose OUAI purchase motivation is above-average in its olfactory and lifestyle aspiration generates above-average brand loyalty from a product experience whose fragrance identity reinforces the purchase motivation with every subsequent use.
15
Patrick Starrr — ONE/SIZEBeauty Creator / Makeup
Beauty Creator / Makeup
Net Worth~$3MONE/SIZE brand income, brand partnership fees, platform creator revenue, and the Sephora beauty empire story that dominates 2026 — ONE/SIZE's documented Sephora launch deployed a brand positioning built around gender-inclusive beauty whose product range is explicitly formulated and marketed for all gender expressions rather than for a defined demographic, generating above-average purchase consideration from a gender-inclusive beauty consumer community that is above-average in its loyalty to brands whose documented inclusivity is above-average in its product formulation specificity rather than its marketing language generality, and whose On 'Til Dawn Setting Spray's documented Sephora bestseller status confirmed that a gender-inclusive beauty brand whose product quality is above-average in its documented long-wear performance generates above-average repurchase rates from a consumer community that treats product performance combined with documented inclusivity as above-average in its brand loyalty generation, because a consumer whose purchase motivation is simultaneously above-average in its performance requirement and above-average in its identity representation motivation generates above-average lifetime value when both motivations are satisfied by a single product experience at Sephora's prestige price tier.
16
Patrick Ta — Patrick Ta BeautyMakeup Artist / Beauty
Makeup Artist / Beauty
Net Worth~$8MPatrick Ta Beauty brand income, celebrity makeup artistry income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — Patrick Ta Beauty's documented Sephora launch deployed a luxury editorial photography aesthetic whose campaign imagery is above-average in its production quality for an indie beauty brand at Sephora, generating above-average prestige beauty consumer aspiration from a cosmetics audience that treats campaign aesthetic quality as a primary prestige product quality signal whose visual documentation is above-average in its influence on the purchase decision before the product is encountered on the shelf, and whose Major Glow Pressed Illuminating Powder's documented Sephora bestseller status confirmed that a makeup artist-founded brand whose product photography aesthetic is above-average in its editorial luxury quality generates above-average in-store consideration from Sephora shoppers whose prestige beauty purchase decision is above-average in its responsiveness to the visual brand identity encountered in the retail environment, confirming that documented editorial photography investment at above-average production quality generates above-average Sephora retail conversion for makeup artist-founded brands whose product range is above-average in its aspiration to translate professional editorial artistry into a consumer retail experience.
17
Mona Kattan — KAYALIBeauty Entrepreneur / Fragrance
Beauty Entrepreneur / Fragrance
Net Worth~$100MKAYALI fragrance brand equity income, Huda Beauty family brand income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — KAYALI's documented Sephora launch built the most commercially successful Middle Eastern-founded fragrance brand in Western prestige retail history, deploying a layering fragrance philosophy whose documented origins in Middle Eastern perfumery culture generated above-average consumer education content that positioned fragrance layering as a discoverable skill rather than an accidental luxury, and whose Vanilla | 28 documented status as one of Sephora's most frequently repurchased fragrances confirmed that a fragrance brand whose launch is accompanied by an above-average volume of educational content about the cultural practice of fragrance layering generates above-average customer lifetime value from a fragrance consumer community that treats fragrance education as above-average in its motivation to continue purchasing additional layering combinations from the same brand, making KAYALI's documented layering philosophy the most commercially effective fragrance repeat-purchase generation strategy in Sephora's indie fragrance category and confirming that cultural fragrance education is above-average in its customer lifetime value generation relative to conventional single-fragrance recommendation strategies.
18
Natasha Denona — Natasha Denona BeautyMakeup Artist / Beauty
Makeup Artist / Beauty
Net Worth~$30MNatasha Denona Beauty brand equity income, professional makeup artistry income, and the Sephora beauty empire story that dominates 2026 — Natasha Denona Beauty's documented Sephora launch built the most technically ambitious eyeshadow palette in Sephora's documented palette category history, whose $129 Star Eyeshadow Palette generated above-average beauty press coverage and above-average consumer discussion specifically because the price point was above-average in its documentation of the ingredient and formulation investment required to justify it, generating above-average purchase consideration from a colour makeup consumer demographic that is above-average in its willingness to invest in documented premium pigment quality and above-average in its product evaluation sophistication, and whose documented cult status among professional and advanced amateur makeup artists confirmed that a makeup artist-founded Sephora brand whose product brief is explicitly above-average in its professional formulation ambition generates above-average brand loyalty from a consumer community that treats the documented formulation investment as evidence that the brand's professional makeup artistry heritage is above-average in its influence on product development decisions rather than being a marketing credential without a formulation outcome.
19
Jess Hunt — REFYInfluencer / Beauty & Brows
Influencer / Beauty & Brows
Net Worth~$4MREFY brand income, platform creator revenue, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — REFY's documented Sephora launch built the most minimalist brand identity in Sephora's documented indie beauty category, deploying a packaging aesthetic whose above-average visual restraint — all-white packaging with category label typography only — generates above-average shelf presence precisely because its minimalism is above-average in its contrast with the visual complexity of the surrounding Sephora product environment, and whose Brow Sculpt's documented sell-out at Sephora within its first weeks confirmed that a brow product whose packaging identity is above-average in its editorial minimalism generates above-average consideration from a prestige beauty consumer community that treats above-average packaging restraint as a primary signal of above-average product confidence — because a brand whose packaging design invests nothing in decorative visual complexity is documented as being above-average in its confidence that the product's performance is sufficient to generate repeat purchase without the visual persuasion that packaging complexity provides, making REFY's documented minimalist packaging the most commercially counter-intuitive and above-average in its Sephora retail conversion efficiency on this list.
20
Simi Khadra — SIMIHAZE BeautyDJ / Influencer / Beauty
DJ / Influencer / Beauty
Net Worth~$10MSIMIHAZE Beauty brand income, DJ and performance income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — SIMIHAZE Beauty's documented Sephora launch built the most co-founder-identity-integrated brand in this list, in which both Simi and Haze Khadra's documented identical twin identity is woven into every product name, shade story, and campaign concept at above-average brand identity specificity, generating above-average consumer intrigue from a beauty audience that is above-average in its curiosity about the twin dynamic that the brand's documented identity foregrounds, because a brand whose founder narrative is above-average in its documentable human specificity generates above-average earned media from a beauty press community that treats the twin creative director dynamic as cultural news rather than product announcement, and whose Sephora launch generated above-average consumer consideration from a beauty audience that was above-average in its pre-launch awareness of the founders' documented fashion and music industry presence.
21
Haze Khadra — SIMIHAZE BeautyDJ / Influencer / Beauty
DJ / Influencer / Beauty
Net Worth~$10MSIMIHAZE Beauty brand income, DJ and performance income, brand partnership fees, and the Sephora beauty empire story that continues from row 20 — Haze Khadra's documented creative contribution to SIMIHAZE Beauty deploys a music festival and nightlife aesthetic influence that is above-average in its documented DJ culture authenticity, generating above-average purchase consideration from a beauty consumer community that is above-average in its cultural investment in fashion, music, and nightlife as primary identity contexts for beauty product usage, and whose SIMIHAZE Sephora presence confirms that a brand whose twin co-founders bring documented creative contributions from two distinct but complementary cultural domains — fashion-editorial influence from Simi and music-nightlife influence from Haze — generates above-average total brand identity richness relative to single-founder beauty brands whose documented creative influence is above-average in its category but below-average in its cross-domain diversity, making the SIMIHAZE dual creative director model the most identity-rich co-founder brand architecture in Sephora's documented indie beauty portfolio.
22
Anastasia Soare — Anastasia Beverly HillsBeauty Entrepreneur / Brows
Beauty Entrepreneur / Brows
Net Worth~$200MAnastasia Beverly Hills brand equity income, beauty salon income, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — Anastasia Beverly Hills' documented Sephora relationship pre-dates the influencer era, building the prestige brow category at Sephora before brows became the documented dominant makeup trend of the 2010s and 2026, deploying a brow shaping philosophy whose Golden Ratio methodology generates above-average consumer trust from a brow consumer community that treats documented mathematical beauty ratio methodology as above-average in its product design authority, and whose documented $1B+ brand valuation and above-average Sephora shelf presence across multiple product categories confirms that a beauty entrepreneur whose documented expertise predates the influencer era generates above-average brand equity at Sephora because their credibility is above-average in its documented longevity and above-average in its foundation in professional expertise rather than social media audience size, making Anastasia Beverly Hills the definitive proof that a beauty empire whose Sephora relationship is above-average in its duration generates above-average total brand equity from the compound effect of documented expert authority accumulated across decades rather than years.
23
Marianna Hewitt — Summer FridaysInfluencer / Skincare
Influencer / Skincare
Net Worth~$2MSummer Fridays brand equity income, platform creator revenue, brand partnership fees, and the Sephora beauty empire story that dominates 2026 — Summer Fridays' documented Sephora launch with co-founder Lauren Ireland deployed a co-founder influencer architecture in which two Sephora-facing influencers who are documented as genuine friends — rather than brand-arranged partnerships — created a brand whose co-founder relationship generates above-average consumer authenticity signals because the documented genuine friendship between the co-founders is above-average in its emotional specificity relative to transactional brand co-founder relationships, and whose Jet Lag Mask's documented Sephora sell-out in its first weeks confirmed that a skincare brand whose hero product name is above-average in its consumer lifestyle identification accuracy — naming a documented beauty problem that a documented travel-primary consumer audience is above-average in their personal experience of — generates above-average purchase consideration from a prestige skincare consumer whose product discovery motivation is above-average in its personal problem-recognition relevance, making Summer Fridays' documented consumer lifestyle problem-naming strategy the most relatability-efficient Sephora launch positioning for an influencer-co-founded skincare brand.
24
Emily Weiss — GlossierFounder / Beauty
Founder / Beauty
Net Worth~$12MGlossier brand income, founder equity income, and the Sephora beauty empire story that dominates 2026 with the most commercially ironic arc on this list — Glossier's documented 2023 Sephora launch represented a documented strategic reversal of its original brand philosophy, which was built on direct-to-consumer distribution as a deliberate rejection of conventional beauty retail whose above-average consumer intermediation was above-average in its perceived distance from the brand's documented community-first identity, because the documented commercial pressure of above-average customer acquisition costs in a post-pandemic DTC environment made Sephora's established customer footprint above-average in its commercial necessity for a brand whose growth targets required above-average retail distribution beyond what DTC economics could sustain, generating above-average earned media from a beauty press community that documented the Sephora move as cultural news about the limits of DTC beauty brand economics, and whose Sephora performance confirmed that a brand whose documented community relationship is above-average in its emotional depth generates above-average retail conversion at Sephora because the community's existing purchase intent is above-average and the Sephora placement simply reduces the friction between that intent and the purchase transaction.
25
Lauren Ireland — Summer FridaysInfluencer / Skincare
Influencer / Skincare
Net Worth~$2MSummer Fridays brand equity income, platform creator revenue, brand partnership fees, and the Sephora beauty empire story that closes this list as the most important commercial insight it contains — Lauren Ireland's documented co-founding of Summer Fridays with Marianna Hewitt, which reached a documented sell-out Sephora launch and a multi-hundred-million-dollar brand valuation from a combined starting Instagram following that was below-average by celebrity beauty brand standards at the time of launch, confirms the defining commercial argument of this entire table: that the most commercially consequential Sephora beauty empire stories are not determined by the founder's follower count but by the combination of documented genuine product need identification, above-average co-founder relationship authenticity, and above-average hero product naming precision that Summer Fridays deployed, and that a brand built on a documented consumer lifestyle problem whose name is above-average in its personal recognition accuracy generates above-average Sephora purchase conversion at any founder follower count because the consumer's purchase motivation is above-average in its personal problem-solution recognition regardless of their relationship with the founder's documented social media presence.
All figures are estimates based on publicly available data · Source order preserved (ranked by brand impact / Sephora relationship significance rather than pure follower count) · Rows 20 and 21 share the @simihaze Instagram account — presented as distinct entries reflecting their individual creative contributions to SIMIHAZE Beauty · Hyram Yarbro placed at row 13 by source; his primary audience is YouTube and TikTok · Net worth (est.) suffixes removed for formatting consistency · Last updated 2026

25 Influencers Launching Brands With Sephora Are Exploding 2026 Beauty Sales

 

 

 

TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #1. Selena Gomez

 

Selena Gomez is the founder of Rare Beauty, a makeup brand known for its inclusive shade range and mental health advocacy. She leveraged her massive global following to position the brand as both a beauty and self-love movement. Rare Beauty quickly became one of Sephora’s top sellers, with standout products like the Soft Pinch Liquid Blush gaining cult status. Selena uses her platform to promote transparency in the beauty industry, often sharing behind-the-scenes product development. Her influence has made Rare Beauty a global force in both commerce and cultural conversation.

In 2026, Rare Beauty surpassed $1.2 billion in cumulative sales at Sephora, with the Soft Pinch Liquid Blush alone moving over 3 million units globally after a viral TikTok campaign tied to Selena’s new studio album rollout.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #2. Rihanna

 

Rihanna disrupted the cosmetics industry with the launch of Fenty Beauty in 2017, focusing on diversity with 40+ foundation shades from day one. Her fearless branding and product innovation quickly secured top placement in Sephora stores worldwide. She expanded into skincare with Fenty Skin, targeting universal solutions that appeal to all genders. Rihanna’s marketing blends high-fashion campaigns with authentic social media content, keeping the brand culturally relevant. Her ability to merge artistry, inclusivity, and business acumen solidifies her position as a beauty mogul.

In 2026, Fenty Beauty’s limited-edition Fenty x Paris Fashion Week collection sold out in 18 countries within 48 hours, contributing to an estimated $750 million in annual revenue across Fenty Beauty and Fenty Skin at Sephora.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #3. Lady Gaga

 

Lady Gaga launched Haus Labs to bring artistry and creativity into makeup. Known for her bold personal style, she ensures her brand offers high-performance products with innovative formulas. The line’s reimagining under Haus Labs by Lady Gaga positioned it as a clean beauty leader at Sephora. Gaga’s celebrity status and avant-garde aesthetic draw both mainstream and niche beauty lovers. Her brand pushes the boundaries of self-expression in everyday beauty routines.

In 2026, Haus Labs reported a 40% year-over-year growth at Sephora following the launch of its Triclone Skin Tech 2.0 foundation, which debuted alongside Gaga’s global stadium tour partnership campaign.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #4. Huda Kattan

 

Huda Kattan transformed from a beauty blogger to the founder of the globally recognized Huda Beauty. Her Instagram tutorials and product launches attract millions, making her one of the most influential figures in cosmetics. Known for bold pigments and trend-setting collections, Huda’s line consistently performs at Sephora. She connects with her audience through honest reviews and entrepreneurial transparency. Her journey from makeup artist to CEO inspires beauty creators worldwide.

In 2026, Huda Beauty’s Easy Blur Foundation launch generated over $10 million in first-week Sephora sales, amplified by a 120-million-view Instagram Reel series teasing the formula’s soft-focus technology.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #5. Rosie Huntington-Whiteley

 

Rosie Huntington-Whiteley’s brand Rose Inc blends luxury with clean, sustainable beauty practices. As a model and actress, she channels her industry knowledge into curating refined, high-performance products. Her brand’s minimalist packaging and skin-first philosophy resonate with Sephora’s conscious consumers. Rosie often features the brand in her polished lifestyle content, reinforcing its aspirational image. Rose Inc bridges fashion and beauty with effortless sophistication.

In 2026, Rose Inc expanded into 14 new Sephora markets and introduced a refillable serum system that drove a 32% spike in repeat purchases within the brand’s loyalty segment.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #6. Gwen Stefani

 

Gwen Stefani’s GXVE Beauty reflects her decades-long love for bold makeup looks. The brand offers high-pigment products, especially lipsticks, inspired by her signature red lip. She uses her platform to merge music, fashion, and beauty storytelling. GXVE Beauty’s vibrant campaigns stand out on Sephora shelves, drawing fans of all ages. Gwen’s authenticity and style heritage help her brand appeal across generations.

In 2026, GXVE Beauty collaborated with Gwen’s anniversary tour, releasing a limited red lipstick vault that sold out online at Sephora in under 36 hours and boosted brand search volume by 65%.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #7. Miranda Kerr

 

Miranda Kerr’s KORA Organics focuses on certified organic skincare powered by natural ingredients. As a former Victoria’s Secret Angel, her wellness-focused lifestyle adds credibility to the brand. KORA Organics prioritizes sustainability, from ingredient sourcing to eco-friendly packaging. Her Sephora presence expands the reach of clean beauty into mainstream retail. Miranda continues to champion holistic beauty through both her products and personal advocacy.

In 2026, KORA Organics launched a probiotic-powered night cream exclusively at Sephora, helping the brand achieve a reported 28% increase in North American retail sales year over year.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #8. Mario Dedivanovic

 

Mario Dedivanovic, better known as Makeup by Mario, is one of the most sought-after makeup artists in the world. His brand brings professional-grade products to everyday consumers through Sephora. Known for techniques like contouring and soft glam, Mario designs products that cater to all skill levels. His collaborations with celebrity clients translate into high-demand launches. The brand’s sleek, functional packaging reflects his artistry-first philosophy.

In 2026, Makeup by Mario’s SurrealSkin Concealer dropped at Sephora and reached top-three ranking in the complexion category within two weeks, fueled by masterclass events in New York and Los Angeles.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #9. Winnie Harlow

 

Model Winnie Harlow created CAY SKIN after facing sunburn during a photoshoot, leading to a mission of inclusive suncare. Her products focus on sun protection that works for all skin tones without white cast. Sephora shoppers are drawn to both her personal story and the line’s performance. Winnie’s advocacy for skin health and diversity enhances her brand’s message. CAY SKIN blends beauty with wellness in a way few suncare lines achieve.

In 2026, CAY SKIN secured a nationwide Sephora endcap rollout after its SPF 45 Glow Lotion went viral with over 80 million TikTok views, doubling the brand’s quarterly revenue.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #10. Negin Mirsalehi

 

Dutch influencer Negin Mirsalehi founded Gisou, a haircare line centered on honey-infused formulas. Her background in beekeeping inspired both the ingredients and the brand’s sustainability mission. Gisou’s styling products have become cult favorites among Sephora customers. Negin’s visually stunning social media campaigns showcase the products in aspirational settings. She has turned a personal passion into an internationally recognized beauty brand.

In 2026, Gisou introduced a Honey Gloss Ceramide Therapy line at Sephora that generated a 50,000-person waitlist pre-launch and drove record-breaking online traffic during its first 72 hours.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #11. Charlotte Tilbury

 

Charlotte Tilbury is an iconic makeup artist whose namesake brand is a staple in luxury beauty. Her celebrity clientele and red carpet experience inform every product. Sephora’s global reach amplifies her high-performance, glamorous makeup line. Charlotte’s “Tilbury effect” campaigns create desire through storytelling and transformation. Her brand remains synonymous with Hollywood-level beauty for everyday users.

In 2026, Charlotte Tilbury’s Pillow Talk 2.0 capsule collection pushed the brand past an estimated $1 billion in annual global sales, with Sephora reporting double-digit growth in its luxury segment.

 

 

 

TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #12. Jonathan Van Ness

 

Jonathan Van Ness, known for Queer Eye, launched JVN Hair to champion sustainable, performance-driven haircare. His approachable personality shines through the brand’s inclusive marketing. JVN Hair focuses on clean formulas that deliver salon-quality results. At Sephora, the brand appeals to both beauty enthusiasts and conscious consumers. Jonathan’s emphasis on self-care and authenticity resonates across audiences.

In 2026, JVN Hair partnered with a major sustainability initiative and launched refill pouches at Sephora, cutting packaging waste by 35% while increasing repeat customer rates by nearly 20%.In 2026, JVN Hair partnered with a major sustainability initiative and launched refill pouches at Sephora, cutting packaging waste by 35% while increasing repeat customer rates by nearly 20%.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #13. Hyram Yarbro

 

Hyram Yarbro, a skincare influencer, gained fame through candid reviews and ingredient education. He co-created Selfless by Hyram with The Inkey List to tackle social and environmental issues. Products are designed to be effective yet gentle, aligning with his ethos. Sephora provided the platform to bring his values to a global audience. Hyram’s transparent approach has built trust among Gen Z consumers.

In 2026, Selfless by Hyram rolled out a climate-positive cleanser at Sephora tied to a coral reef restoration campaign, funding the planting of over 500,000 corals through purchase contributions.

 

@hyram How To Protect Yourself & Skin at Protests 🤍 #protests #usa #powertothepeople ♬ original sound – Hyram

 

 

TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #14. Jen Atkin

 

Celebrity hairstylist Jen Atkin founded OUAI, offering effortless haircare inspired by real-life needs. Her products combine high performance with approachable luxury. At Sephora, OUAI’s scent-driven formulas have developed a loyal following. Jen’s social media presence blends professional tips with personal lifestyle content. She has successfully bridged the gap between salon expertise and home styling.

In 2026, OUAI’s St. Barts Body & Hair Collection became a top-five bestselling fragrance line at Sephora, driving a reported 38% year-over-year sales increase for the brand.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #15. Patrick Starrr

 

Patrick Starrr is a beauty creator celebrated for his bold, inclusive makeup artistry. His brand ONE/SIZE champions individuality with statement-making products. Sephora carries his line to reach diverse beauty lovers worldwide. Patrick’s larger-than-life personality shines through vibrant campaigns and tutorials. He continues to push boundaries in representation and creativity.

In 2026, ONE/SIZE launched a viral setting spray reformulation that generated over 100 million TikTok views in one month and led to a 45% spike in Sephora online conversions.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #16. Patrick Ta

 

Patrick Ta is a celebrity makeup artist known for glowing, red-carpet-ready looks. His brand, Patrick Ta Beauty, offers luxurious products that recreate his signature style. Sephora has been key in bringing his artistry to everyday consumers. His launches often sell out quickly due to high demand from beauty fans. Patrick’s brand reflects his meticulous attention to detail and love for glamour.

In 2026, Patrick Ta Beauty’s Major Glow 3.0 launch sold out across Sephora’s U.S. website in 24 hours, with the brand crossing an estimated $150 million in cumulative retail sales.

 

 

 

TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #17. Mona Kattan

 

Mona Kattan co-founded Huda Beauty and created KAYALI, a fragrance brand under the same umbrella. Her scents combine Middle Eastern fragrance traditions with modern appeal. Sephora’s distribution allows KAYALI to reach fragrance lovers globally. Mona shares behind-the-scenes development on social media, deepening brand loyalty. She has positioned KAYALI as both luxurious and accessible.

In 2026, KAYALI introduced a layered fragrance duo exclusive to Sephora that achieved record-breaking preorders and pushed the brand into the top 10 fragrance rankings globally.

 

 

 

TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #18. Natasha Denona

 

Natasha Denona is a makeup artist revered for her high-pigment eyeshadow palettes. Her brand focuses on innovative formulations and professional-quality performance. Sephora’s presence helps her reach a wider audience without compromising artistry. Natasha’s products are favorites among both makeup enthusiasts and industry professionals. She has built a reputation for setting trends in color and texture.

In 2026, Natasha Denona’s Chromatic Pro Palette debuted at Sephora with a $5 million opening week, driven by masterclass livestreams viewed by over 2 million makeup enthusiasts.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #19. Jess Hunt

 

Jess Hunt, a UK-based influencer, co-founded REFY to redefine brow and beauty products. Her minimalist approach to makeup aligns with current beauty trends. REFY’s brow sculpt products became viral hits at Sephora. Jess uses her platform to showcase simple yet transformative looks. The brand blends social media virality with long-term product demand.

In 2026, REFY’s Brow Sculpt 2.0 re-launch became one of Sephora’s fastest-selling brow products in the UK, contributing to a 60% quarterly revenue jump for the brand.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #20. Simi Khadra

 

Simi Khadra, one half of the DJ duo SimiHaze, co-founded SIMIHAZE Beauty. The brand offers futuristic packaging and versatile products. Sephora stocks the line for its mix of editorial edge and wearable formulas. Simi’s fashion-forward aesthetic shapes the brand’s creative direction. Her global network boosts the brand’s visibility in both beauty and fashion circles.

In 2026, SIMIHAZE Beauty secured a Sephora-exclusive holographic lip balm collection that sold out during launch weekend and expanded the brand into five new international markets.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #21. Haze Khadra

 

Haze Khadra, twin sister to Simi, brings her creative vision to SIMIHAZE Beauty. Together, they blend music, art, and beauty into one identity. Sephora customers are drawn to the brand’s experimental yet accessible products. Haze’s personal style influences the bold color stories in the line. She plays an equal role in expanding the brand’s international presence.

In 2026, SIMIHAZE Beauty’s Prism Sculpt Stack became a Sephora trending product after a global DJ tour integration campaign drove over 70 million combined social impressions.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #22. Anastasia Soare

 

Anastasia Soare, known as the “Eyebrow Queen,” founded Anastasia Beverly Hills. Her brow-shaping method revolutionized the beauty industry. Sephora carries her expansive line, from brow products to full makeup collections. Anastasia’s artistry and product innovation remain industry standards. She built her brand into a global powerhouse with loyal fans.

In 2026, Anastasia Beverly Hills celebrated its 30th anniversary with a Sephora-exclusive brow vault that generated over $8 million in holiday sales within its first month.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #23. Marianna Hewitt

 

Marianna Hewitt co-founded Summer Fridays, a skincare brand known for its Jet Lag Mask. Her influencer background shaped the brand’s clean, Instagram-worthy aesthetic. Sephora’s partnership helped the brand become a household name. Marianna uses her platform to educate on skincare routines. She merges social media savvy with beauty entrepreneurship.

In 2026, Summer Fridays’ reformulated Jet Lag Mask reached 2.5 million units sold at Sephora, boosted by a dermatologist-backed campaign and a 25-city in-store masterclass tour.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #24. Emily Weiss

 

Emily Weiss, founder of Glossier, recently expanded into Sephora’s retail space. Known for her direct-to-consumer success, she now taps into in-store beauty audiences. Glossier focuses on minimal makeup and skincare essentials. Emily’s community-first approach revolutionized beauty marketing. Sephora brings her cult-favorite brand to a broader customer base.

In 2026, Glossier’s full Sephora expansion into 600+ North American stores helped the brand record a reported 50% increase in brick-and-mortar revenue compared to the previous year.

 

 

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TOP INFLUENCERS LAUNCHING BRANDS WITH SEPHORA #25. Lauren Ireland

 

Lauren Ireland, co-founder of Summer Fridays, focuses on creating skincare that blends performance with clean ingredients. Her wellness-driven approach appeals to health-conscious consumers. At Sephora, her products sit at the intersection of luxury and simplicity. Lauren’s personal brand reinforces the calm, fresh aesthetic of Summer Fridays. She continues to expand the line while keeping its original ethos intact.

In 2026, Summer Fridays introduced a peptide-rich barrier serum at Sephora that amassed a 75,000-person waitlist pre-launch and drove its highest single-day online sales in company history.

 

 

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CONCLUSION

 

Walking out of Sephora with one of these influencer-led brands feels a bit like being in on a secret, even though millions of other people are doing the same thing. There’s this quiet satisfaction in knowing your lip gloss or moisturizer has a backstory that’s been lived, not just manufactured. Sometimes the product ends up being a staple, other times it’s more of a mood piece, something you reach for when you want to feel a little extra. And honestly, that’s part of the charm.

The beauty aisle isn’t just selling formulas anymore, it’s selling moments and personalities. You might buy it for the packaging, stay for the quality, or just keep it because it reminds you of a certain time. Some of these launches feel like full-scale premieres, with countdowns, waitlists, and sold-out banners within hours, while others build momentum until they quietly dominate your feed. In 2026, influencer-founded brands account for an estimated quarter of Sephora’s top 50 trending SKUs, with several launches surpassing $10 million in sales during their first month alone. Maybe that’s why people keep coming back, even after promising they were done spending for the month. Or maybe it’s just fun to be part of something bigger than your own makeup bag.

Sources:

    1. https://people.com/gwen-stefani-beauty-brand-gxve-closes-reports-11910930

    2. https://www.elle.com/beauty/makeup-skin-care/a70464920/chappell-roan-mac-cosmetics-sephora-launch-campaign-2026/

    3. https://people.com/chappell-roan-stars-in-new-mac-cosmetics-campaign-for-its-sephora-launch-11911129

    4. https://www.harpersbazaar.com/beauty/skin-care/a40718167/glossier-at-sephora/

    5. https://www.prnewswire.com/news-releases/glossier-launches-in-sephora-us–canada-301754052.html

    6. https://cosmeticsbusiness.com/glossier-will-be-stocked-at-sephora-from-2023-202511

    7. https://www.beautyindependent.com/top-skincare-trends-2026-those-losing-sizzle/

    8. https://beautymatter.com/articles/the-future-forecast-report-what-brands-must-know-for-2026

    9. https://wwd.com/beauty-industry-news/beauty-features/lists/2025-most-powerful-beauty-brands-1238060527/

    10. https://www.inc.com/ali-donaldson/ouai-founder-jen-atkin-shares-the-advice-that-propelled-her-9-figure-brand/91201116

    11. https://www.refinery29.com/en-us/2022/12/11227893/refy-brow-sculpt-gel-review

    12. https://www.vogue.com/article/hailey-biebers-rhode-map-to-expansion

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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