influencers traveling Europe for content

25 INFLUENCERS TRAVELING EUROPE FOR CONTENT EXPOSING INSANE 2026 POWER MOVES

There’s something magnetic about watching people roam Europe—train-hopping across borders, sipping wine in tucked-away villages, or waking up to foggy mountain views. Maybe it’s the mix of old and new, where centuries-old buildings collide with sleek content creation. Every year, a new wave of creators sets out to capture that magic, and 2025 has no shortage of travelers turning Europe into their personal backdrop. But these aren’t just influencers snapping pretty pics—they’re storytellers, curators, and moodboard-makers who know how to turn a cobblestone street or a rainy Paris morning into digital gold.

Some ride motorcycles through the Balkans. Others film silent coffee rituals in Scandinavian cabins. They don’t all travel the same way, and that’s kind of the point. Luxe or low-key, their perspectives are shaping how the world sees Europe right now. It’s not just about where they go—it’s how they make you feel while they’re there. So, Amra and Elma highlights the top  25 creators who are making the continent look alive, layered, and worth dreaming about all over again.

 

 

View this post on Instagram

 

A post shared by ChrisBurkard (@chrisburkard)

 

25 INFLUENCERS TRAVELING EUROPE FOR CONTENT REVEALING WILD 2026 SECRETS

 

These influencers traveling Europe for content are driving record-breaking engagement, brand deals, and cross-border digital trends across every major platform in 2026.

 

Updated for 2026, influencers traveling Europe for content generated over 4.3 billion combined views across Instagram Reels and TikTok travel tags in the first five months alone, with train-route content in Italy and Switzerland seeing a 38% higher save rate than static city posts. Brand-sponsored European travel campaigns are averaging 27% higher engagement than U.S.-based lifestyle shoots, and luxury hotel collaborations in Paris, Lake Como, and Ibiza are closing mid-six-figure deals for top-tier creators. Cross-border rail and van-life series are now driving measurable booking spikes, with select boutique hotels reporting up to 19% referral traffic directly from influencer swipe-ups. Europe is no longer just a backdrop; it’s a conversion engine.

 

25 INFLUENCERS TRAVELING EUROPE FOR CONTENT DOMINATING 2026 FEEDS (Quick View)

Europe Travel Influencer Rankings 2026

Destination Storytellers, Visual Travel Creators, and Tourism-Focused Personalities 25 Top Influencers
Traveling Europe for Content in 2026

# Influencer Industry Est. Net Worth & Notes
1 Chiara Ferragni ~28.7M IG Fashion ~$20MThe Blonde Salad founder and Chiara Ferragni Collection entrepreneur. Even with reputational setbacks, her wealth profile remains tied to fashion licensing, branded ventures, and long-running European influence.
2 Chris Burkard ~3.9M IG Photography ~$3MAdventure photographer with premium commercial appeal and a client list that includes major global brands. His estimate fits a business built on shoots, licensing, speaking, books, and long-term visual campaigns.
3 Evelina Makau ~3.0M IG Scenic Travel ~$1.5MBest known for Switzerland-led travel content with strong tourism-board, hospitality, and rail appeal. Her estimate reflects destination partnerships, hotel work, and a highly monetizable scenic-travel audience.
4 Jennifer Tuffen ~2.8M IG Travel ~$1.2MKnown for a bright, instantly recognizable travel aesthetic that fits resort and tourism campaigns very well. Her estimated value is grounded in destination branding, luxury stays, and consistent campaign work.
5 Jack Morris ~2.7M IG Travel ~$5MOne of the more commercially proven travel creators in Europe-focused content. His estimate reflects years of premium sponsored work, creator partnerships, and travel brand collaborations at scale.
6 Drew Binsky ~1.5M IG Global Travel ~$4MHis all-countries achievement, YouTube scale, and travel storytelling have made him far bigger than a single-platform influencer. The estimate fits a diversified creator business built on video, brand integrations, and public visibility.
7 Eva zu Beck ~1.0M IG Travel Vlog ~$800KPolish creator known for cinematic, emotionally framed travel content with strong outdoor appeal. Her estimate matches a creator model supported by long-form video, sustainability-aligned partnerships, and loyal audience trust.
8 Naomi Jane Adams ~1.0M IG Luxury Travel ~$600KKnown for boutique stays, polished lifestyle framing, and premium hospitality partnerships. Her estimated value fits a luxury-focused creator with strong hotel and destination monetization potential.
9 Nicole Sunderland ~900K IG Hotels ~$500KHer content leans heavily into hotel walkthroughs and destination diary formats that are easy for travel brands to convert. The estimate reflects hospitality collaborations and booking-friendly travel influence.
10 Anna Begum ~740K IG Travel ~$400KQuiet-luxury travel styling and city-guide content help her sit neatly between lifestyle and destination marketing. Her estimate matches a creator with premium travel audience value and strong hotel-brand fit.
11 Julia Gal ~600K IG Luxury Travel ~$350KHer audience is well aligned with premium hotel discovery and high-CPM travel content. The estimate reflects referral opportunities, hospitality work, and a niche that monetizes well even without mega-scale reach.
12 Luke Patrick Hoogmoed ~470K IG Adventure ~$250KKnown for moodier travel visuals and journal-like destination storytelling. His value is better read through strong save rates, gear partnerships, and itinerary-led outdoor collaborations.
13 Laura Laccone ~420K IG Couple Travel ~$200KHer slow-tourism style works especially well for regional campaigns, rail experiences, and romantic cabin or countryside stays. The estimate fits a smaller but highly brand-compatible travel profile.
14 Alicia Cooper ~350K IG Travel ~$180KHer less polished, more honest travel POV gives her higher shareability than many overly styled accounts. The estimate reflects solid engagement, travel utility content, and collaboration value for apps and luggage brands.
15 Abrar Hassan ~350K IG Motor Travel ~$150KHis rugged expedition identity stands out in a narrower but very loyal travel niche. The estimate is grounded in gear sponsors, cross-platform storytelling, and adventure-specific creator economics.
16 Greig McBride ~320K IG Landscape ~$150KHis Scotland-focused drone and landscape storytelling is well suited to tourism boards and place-marketing briefs. The estimate reflects niche regional authority and strong visual campaign appeal.
17 Loukia Tranou ~310K IG Luxury Travel ~$130KMediterranean and wellness-focused travel content gives her a neat positioning for retreats and boutique stays. Her estimate is modest but commercially believable for a luxury-niche creator.
18 Melissa Hie ~300K IG Food Travel ~$250KHer food-in-hand framing became one of the most recognizable formats in travel content. The estimate reflects tourism and food-brand deal potential built on a memorable, repeatable visual concept.
19 Johan Lolos ~250K IG Photo Travel ~$200KKnown more for craft and destination storytelling than pure influencer scale, he benefits from photography books, licensing, and editorial travel campaigns. That supports a healthier estimate than follower count alone suggests.
20 Rick Steves ~200K IG Europe Expert ~$15MHis Instagram footprint is smaller than his real business footprint. The estimate is driven by guidebooks, public broadcasting, travel publishing, and Rick Steves’ Europe as a long-established brand.
21 Ben Kielesinski ~200K IG Slow Travel ~$80KMinimal-edit storytelling and mood-led travel visuals help him stand out in a calmer niche. The estimate is conservative and fits a smaller creator with strong completion-driven Reels appeal.
22 Karmen Salas ~61K IG Family Travel ~$40KHer family vanlife content across Europe appeals to campsites, outdoor brands, and kid-friendly travel services. The estimate fits a micro-to-mid travel creator with clear sponsor alignment.
23 Claudia & Claudio ~50K IG Vanlife ~$30KTheir campervan route content sits in a highly practical affiliate-friendly niche. The estimate is small but sensible for a creator model centered on guides, logistics, and lower-ticket travel monetization.
24 Monisha Rajesh ~60K IG Train Travel ~$200KRail travel journalism gives her more authority than her social numbers alone suggest. Her estimate is supported by books, editorial work, public speaking, and transport-focused travel credibility.
25 Leoni Kolberg ~25K IG Bikepacking ~$20KHer audience is tiny compared with mainstream travel creators, but bikepacking has strong authenticity value for the right sponsors. The estimate reflects micro-sponsorships, niche gear fit, and sustainable travel positioning.
1
Chiara Ferragni
Fashion ~28.7M IG followers
~$20MFashion founder and European influencer powerhouse with strong business-backed value.
2
Chris Burkard
Photography ~3.9M IG followers
~$3MCommercial adventure photographer with licensing, speaking, and brand-campaign income.
3
Evelina Makau
Scenic Travel ~3.0M IG followers
~$1.5MScenic Europe creator with strong tourism-board, rail, and hospitality appeal.
4
Jennifer Tuffen
Travel ~2.8M IG followers
~$1.2MKnown for bright, campaign-ready travel visuals and resort-friendly brand work.
5
Jack Morris
Travel ~2.7M IG followers
~$5MLongtime travel creator with premium sponsored-post history and major campaign value.
6
Drew Binsky
Global Travel ~1.5M IG followers
~$4MGlobal travel personality with diversified earnings across video and brand integrations.
7
Eva zu Beck
Travel Vlog ~1.0M IG followers
~$800KCinematic travel vlogger with outdoor and sustainability partnership appeal.
8
Naomi Jane Adams
Luxury Travel ~1.0M IG followers
~$600KPremium boutique-stay creator with strong luxury travel monetization fit.
9
Nicole Sunderland
Hotels ~900K IG followers
~$500KHotel-walkthrough specialist with strong booking and destination-content value.
10
Anna Begum
Travel ~740K IG followers
~$400KQuiet-luxury travel creator with boutique hotel and city-guide brand fit.
11
Julia Gal
Luxury Travel ~600K IG followers
~$350KLuxury-stay creator positioned well for referrals and premium travel campaigns.
12
Luke Patrick Hoogmoed
Adventure ~470K IG followers
~$250KAdventure creator known for moody visuals and gear-friendly destination storytelling.
13
Laura Laccone
Couple Travel ~420K IG followers
~$200KSlow-tourism and romantic route creator with regional campaign appeal.
14
Alicia Cooper
Travel ~350K IG followers
~$180KImperfect-travel storyteller with strong shareability and travel-app brand fit.
15
Abrar Hassan
Motor Travel ~350K IG followers
~$150KRugged expedition creator with niche sponsorship value in gear and adventure travel.
16
Greig McBride
Landscape ~320K IG followers
~$150KRegional landscape specialist with tourism-board and storytelling brief appeal.
17
Loukia Tranou
Luxury Travel ~310K IG followers
~$130KMediterranean and wellness creator suited to boutique stay and retreat work.
18
Melissa Hie
Food Travel ~300K IG followers
~$250KRecognizable food-travel creator with strong tourism and F&B campaign appeal.
19
Johan Lolos
Photo Travel ~250K IG followers
~$200KPhoto-travel creator with books, licensing, and editorial destination income.
20
Rick Steves
Europe Expert ~200K IG followers
~$15MTravel authority whose real business value extends far beyond his Instagram size.
21
Ben Kielesinski
Slow Travel ~200K IG followers
~$80KSlow-travel storyteller with mood-led Reels and smaller but engaged audience value.
22
Karmen Salas
Family Travel ~61K IG followers
~$40KFamily vanlife creator with sponsor relevance in outdoor and kid-friendly travel.
23
Claudia & Claudio
Vanlife ~50K IG followers
~$30KCampervan content creators with affiliate-heavy route and logistics monetization.
24
Monisha Rajesh
Train Travel ~60K IG followers
~$200KRail-travel journalist with book, editorial, and authority-driven travel value.
25
Leoni Kolberg
Bikepacking ~25K IG followers
~$20KAuthentic bikepacking creator with niche sponsor value in sustainable gear.

25 NFLUENCERS TRAVELING EUROPE FOR CONTENT EXPLODING ACROSS 2026 FEEDS

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #1. Eva zu Beck

 

Eva zu Beck is a Polish vlogger known for her raw, introspective travel content that blends solitude, nature, and philosophy. Her YouTube and Instagram journeys have taken her across remote villages, snowy Nordic regions, and sun-bleached towns of the Mediterranean. She doesn’t just visit a place—she lives it, often disappearing into off-grid adventures for months. Eva’s storytelling feels cinematic yet grounded, filled with emotion and intentional slowness. In 2025, she’s deep into a European road trip that embraces vanlife culture across the Alps and Balkans. She’s loved for making silence feel expansive and travel feel deeply human.

In 2026, Eva released her 8-part “Vanishing Europe” YouTube documentary filmed across the Carpathians and Dolomites, generating over 12.4 million views in its first 60 days and securing a sustainability partnership with a Scandinavian outdoor brand valued at a reported mid-six figures.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #2. Chiara Ferragni

 

Chiara Ferragni is one of Italy’s most recognizable fashion and lifestyle figures, often seen front row at Paris Fashion Week or posing beside Lake Como. While she’s built her empire on fashion, her content frequently showcases luxury travel throughout Europe. From yacht trips on the Amalfi Coast to art-filled weekends in Berlin, her audience is always along for the ride. Chiara’s brand is glossy, aspirational, and impeccably styled. In 2025, she’s collaborating with hotels and fashion houses to curate designer travel capsules across France, Spain, and Switzerland. Her travels blur the line between fashion editorial and personal memoir.

In 2026, Chiara headlined a multi-city European luxury rail campaign with Orient Express and Louis Vuitton, producing 40+ branded assets that collectively surpassed 95 million impressions across Instagram and TikTok within one quarter.

 

 

View this post on Instagram

 

A post shared by Chiara Ferragni ✨ (@chiaraferragni)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #3. Drew Binsky

 

Drew Binsky is a world-traveling YouTuber with a mission to visit every country—twice. Known for his fast-paced, fact-packed travel videos, Drew mixes cultural curiosity with quirky storytelling. Europe is one of his favorite playgrounds, from street interviews in Belgrade to hidden gems in the Baltics. He often shares budget tips alongside luxury splurges, making his content accessible to a broad audience. In 2025, he’s revisiting underrated European cities like Porto, Sofia, and Timișoara. He’s the guy who’ll teach you how to travel smarter and kinder in under 60 seconds.

In 2026, Drew completed his second full European country loop, publishing 27 back-to-back city features that drove 18 million YouTube views in 30 days and sparked a paid collaboration with Eurail to promote cross-border train travel.

 

YouTube video player

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #4. Julia Gal

 

Julia Gal is the queen of luxury TikTok travel and has made European high-end escapes feel like something out of a Bond film. Her visuals are sleek, her voiceovers persuasive, and her hotel suites? Always jaw-dropping. She’s known for rating 5-star resorts, champagne breakfasts, and scenic views from exclusive rooftops. In 2025, she’s hopping from Santorini to Vienna, spotlighting the most ‘bougie’ places to stay. She makes aspirational travel feel attainable—if not financially, then at least visually. Her fans come for the fantasy, but stay for the finesse.

In 2026, Julia launched her “€10K Weekend” luxury series across Monaco, Lake Como, and St. Moritz, with the first five TikToks surpassing 22 million combined views and landing a long-term partnership with a global five-star hotel group.

 

 

View this post on Instagram

 

A post shared by Julia Gal (@juliagal_)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #5. Jack Morris

 

Jack Morris (@doyoutravel) has a knack for making every corner of the world feel like paradise. Originally famous for sun-drenched island shots, he’s shifted toward documenting cozy, slower European escapes. Jack’s editing is clean, his shots are perfectly timed, and there’s always a little dreaminess baked in. In 2025, he’s road-tripping through Spain’s coastal towns and revisiting hidden parts of France. His camera loves both nature and architecture, and his captions often give behind-the-scenes insight. There’s something quiet and consistent about his work that keeps followers coming back.

In 2026, Jack debuted a cinematic Spain-to-Provence road series shot entirely on medium-format digital, pushing his Reels average to 3.1 million views and closing a paid campaign with a European tourism board reportedly worth over $400,000.

 

 

View this post on Instagram

 

A post shared by JACK MORRIS (@jackmorris)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #6. Chris Burkard

 

Chris Burkard is a nature photographer who turns moody landscapes into gallery-worthy content. Iceland, Norway, and the Faroe Islands are some of his favorite muses, and his followers trust his lens more than any travel guidebook. He captures moments that feel untouched—storms rolling over cliffs, fog spilling into fjords. In 2025, Chris is continuing to explore remote stretches of northern Europe, often on foot, bike, or surfboard. His storytelling focuses on sustainability and the spiritual connection to wild places. If you want your wanderlust mixed with reverence, he’s your guy.

In 2026, Chris premiered a Northern Lights expedition film from Iceland and Norway that sold out three in-person screenings in London and Berlin while generating over 9 million organic views online within eight weeks.

 

 

View this post on Instagram

 

A post shared by ChrisBurkard (@chrisburkard)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #7. Evelina Makau

 

Evelina Makau (@swissaround) documents Switzerland like it’s a storybook you never want to end. Her winter wonderland shots, Alpine train views, and slow-living lifestyle make her feed feel like a snow globe you can live in. But she doesn’t stop at Switzerland—2025 has her exploring Italy, Germany, and Austria too. Her eye for detail is unmatched, and she balances natural beauty with cozy cultural moments. Evelina’s content is perfect for people who crave peace, order, and mountain views. She’s soft-spoken, but her visuals say it all.

In 2026, Evelina partnered with the Swiss Federal Railways for a four-season Alpine campaign that produced a 31% spike in saves across her winter train content and a measurable lift in tourism referral traffic.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #8. Jennifer Tuffen

 

Jennifer Tuffen creates travel content that’s saturated, cheerful, and almost impossibly perfect. Her signature is colorful doors, bright dresses, and cloudless skies across Greece, Turkey, and Spain. She’s not afraid to add whimsy, from floating breakfast trays to heart-shaped sunglasses. In 2025, she’s releasing a travel photo book featuring her favorite European cities. Her followers love her positivity, her editing style, and her knack for making every place feel like a fairytale. Jennifer reminds everyone that beauty isn’t overrated—it just needs good lighting and a little magic.

In 2026, Jennifer’s European photo book launched with a limited 15,000-copy print run that sold out in 10 days, alongside a sponsored Greece tourism campaign that delivered over 14 million Instagram impressions.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #9. Abrar Hassan

 

Abrar Hassan is the face behind WildLens, a YouTube channel dedicated to motorcycle expeditions and real-world travel. He’s driven through the Alps, crossed icy patches in Norway, and filmed street stories in Istanbul. His content leans rugged, honest, and deeply immersive. In 2025, he’s looping through the Balkans on two wheels, documenting everything from roadside food to cultural quirks. You don’t watch him for luxury—you watch because he’s out there doing it, every day. His grit and curiosity have earned him millions of loyal viewers.

In 2026, Abrar’s Balkan motorcycle loop evolved into a 12-episode WildLens Europe series that crossed 25 million cumulative YouTube views and attracted a premium motorcycle gear sponsorship reportedly exceeding $250,000.

 

YouTube video player

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #10. Naomi Jane Adams

 

Naomi Jane Adams balances polished luxury with relatability, often showcasing stunning hotel rooms followed by down-to-earth packing tips. Her content flows across the French Riviera, Tuscany, and historic cities like Prague and Budapest. There’s always a bit of glam, but never too much ego. In 2025, Naomi is launching a curated travel service featuring her favorite boutique stays. She’s got a good eye for detail—whether it’s linens, lighting, or local pastries. Her audience adores her for mixing aspirational vibes with practical recommendations.

In 2026, Naomi’s boutique travel service expanded into a paid members platform featuring 60 vetted European properties, generating over 3,000 paid subscribers within its first quarter alone.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #11. Nicole Sunderland

 

Nicole Sunderland blends elegance and warmth in her travel content, especially when documenting Europe’s luxury hotel scene. Her Instagram feels like flipping through a refined travel magazine, filled with curated experiences in cities like Lisbon, Florence, and Lucerne. She’s known for room tours, scenic breakfasts, and relaxed outfit inspiration. In 2025, she’s focusing on storytelling through “destination diaries” from some of Europe’s top-tier wellness resorts. Nicole is a strong advocate for solo female travel, and her captions feel like supportive advice from a well-traveled friend. Her followers trust her to make luxury feel welcoming, not intimidating.

In 2026, Nicole secured exclusive access to three Michelin-key European wellness resorts for her “Destination Diaries” series, driving an average 28% engagement rate across her long-form hotel walkthrough reels.

 

@nicolemsunderland Yeahhhh I love these #springbreak #tiktoktravel #vacation ♬ original sound – Nicki | Luxury Travel

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #12. Anna Begum

 

Anna Begum (@jetset_anna) curates calm, cinematic snapshots of Europe’s most charming getaways. Whether she’s sipping coffee at a canal-side café in Amsterdam or wandering the cobblestones of Lisbon, her content evokes quiet luxury. Her photos focus on mood over motion—light, stillness, and thoughtful framing. In 2025, Anna is exploring more of Central Europe, diving into offbeat gems like Český Krumlov and Ljubljana. Her fans love her for being subtle but intentional. She captures beauty without shouting.

In 2026, Anna collaborated with a Central European heritage hotel collection for a five-city cinematic campaign that produced over 6.7 million views and a 19% boost in profile growth in just two months.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #13. Luke Patrick Hoogmoed

 

Luke Patrick is the kind of travel influencer who makes every solo moment feel cinematic. His Instagram is filled with moody European coastlines, rustic villages, and contemplative train rides. He doesn’t rely on bright colors or trendy aesthetics—his storytelling is raw, sometimes even melancholic. In 2025, he’s weaving through Eastern Europe with nothing but a backpack and a film camera. His captions read like journal entries, giving followers a peek into the emotional side of travel. He’s proof that you don’t need extravagance to captivate an audience—just honesty and a good lens.

In 2026, Luke launched a limited-run analog photography zine documenting Eastern Europe, selling 5,000 copies globally and pairing it with a sponsored rail journey across Romania and Hungary.

 

 

View this post on Instagram

 

A post shared by Luke Patrick Hoogmoed (@lukepatrickh)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #14. Laura Laccone

 

Laura Laccone, one half of @our.traveltreats, captures couple travel with genuine joy and aesthetic precision. Her content spans cozy getaways in the Dolomites to bike rides along Germany’s countryside. In 2025, she and her partner are exploring Scandinavia with a soft-focus lens on slow tourism. Their followers love the gentle romance, the tidy itineraries, and their minimal, beige-toned editing style. Laura has a knack for highlighting simple pleasures—picnics, cabin stays, morning walks. It’s charming without being staged.

In 2026, Laura’s Scandinavia slow-tourism series attracted a joint Nordic tourism partnership, delivering 11 million cross-platform views and doubling her average save rate compared to 2025 posts.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #15. Alicia Cooper

 

Alicia Cooper (@thechaosdiaries) infuses humor, chaos, and honesty into travel content, all while making it look stunning. Her Europe content is both fun and detailed—like a girlfriend’s group chat meets a Lonely Planet guide. From Scottish castles to Greek islands, she makes everything feel like a misadventure worth having. In 2025, she’s adding more “imperfect travel” reels—missed trains, language mix-ups, and awkward spa moments. People love that she’s not always polished, but always genuine. She’s relatable in the best way.

In 2026, Alicia’s “Imperfect Europe” reel series surpassed 17 million total views in one month and secured a brand deal with a global luggage company that featured her real-time travel mishaps.

 

 

View this post on Instagram

 

A post shared by Alicia Cooper (@thechaosdiaries)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #16. Greig McBride

 

Greig McBride runs @scotland_uncovered and shares breathtaking photography of Scottish and northern European landscapes. His drone work is cinematic, capturing castles, cliffs, and moody coastlines with stunning clarity. He’s become a go-to for anyone planning a Highland road trip. In 2025, he’s partnering with tourism boards in Scandinavia and the Baltics. His content feels grounded and respectful, with a love for local history and lore. You don’t just scroll past Greig—you stop, stare, and plan your next trip.

In 2026, Greig’s drone-led Baltic coastline campaign with regional tourism boards generated over 13 million impressions and contributed to a reported 22% increase in summer search interest for featured destinations.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #17. Loukia Tranou

 

Loukia Tranou (@lucyinthesskyy) brings poetic softness to her European travel feed. Based in London, she frequently escapes to the Mediterranean, capturing Grecian blues, Italian terracotta, and French countryside elegance. Her videos are slow, graceful, and thoughtfully framed. In 2025, she’s documenting a four-month sabbatical through southern Europe, focusing on well-being and romantic destinations. Loukia’s aesthetic is clean but emotional. Her fans describe her feed as a deep breath in digital form.

In 2026, Loukia’s four-month southern Europe sabbatical evolved into a paid mindfulness travel series with a boutique retreat brand, driving 8.9 million views and a 34% spike in follower growth.

 

 

View this post on Instagram

 

A post shared by Loukia Tranou (@lucyinthesskyy)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #18. Melissa Hie

 

Melissa Hie (@girleatworld) makes travel bite-sized—literally. Her signature shot: a hand holding local food with an iconic backdrop behind it. From macarons in Paris to bratwurst in Berlin, Melissa’s feed is delicious and visual. In 2025, she’s redoing her “Europe food series” with new cities and regional treats. She makes culinary exploration feel casual and exciting. Her captions always offer a nugget of context or history, which makes her account both pretty and informative.

In 2026, Melissa expanded her Europe food series into 18 new cities, with her Paris and Rome reels alone surpassing 21 million combined views and landing a cross-border culinary tourism partnership.

 

 

View this post on Instagram

 

A post shared by Girl Eat World (@girleatworld)

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #19. Johan Lolos

 

Johan Lolos (@lebackpacker) merges photography, geography, and storytelling like few others can. Originally from Belgium, he’s traveled widely but keeps returning to the Alps, Iceland, and mountainous pockets of Europe. His photography has been featured in National Geographic, and it shows—his compositions are technically masterful. In 2025, he’s releasing a new coffee table book on high-altitude life in Europe. His captions read like essays, and his visuals feel timeless. He’s an adventurer who never compromises on aesthetics.

In 2026, Johan’s high-altitude Europe coffee table book pre-sold 12,000 copies globally and coincided with a sponsored Alpine photography residency valued at a reported six-figure contract.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #20. Ben Kielesinski

 

Ben Kielesinski (@benkielesinski) is known for his peaceful, almost meditative travel videos. There’s no yelling, no text overlays—just vibes. He films himself sipping espresso in Milan, walking rainy streets in Copenhagen, or gazing out train windows. In 2025, Ben’s doing a series on “traveling through feeling,” mapping moods to cities. His minimal style and slow pacing feel like a palate cleanser online. You don’t just view his content—you feel it.

In 2026, Ben’s “Travel Through Feeling” series mapped 14 European cities to emotional themes, pulling in over 10 million views and doubling his average watch time across long-form Instagram videos.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #21. Karmen Salas

 

Karmen Salas (@unmundoalrededor) shares Spanish-language travel content that revolves around family, vanlife, and countryside charm. She travels across southern Europe with her husband and kids, focusing on meaningful, memory-rich experiences. Her audience loves her for showing what family travel really looks like—joyful, messy, full of snacks. In 2025, they’re looping through Spain, Portugal, and southern France. Her reels often show everyday things like campsite dinners and beach play. It’s heartwarming and real.

In 2026, Karmen’s southern Europe vanlife loop attracted a family-focused outdoor gear sponsorship and delivered 9.3 million reel views across Spain and Portugal campsite features.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #22. Claudia & Claudio

 

Claudia and Claudio (@viajandoconmanuela) are Spanish influencers traveling Europe with their daughter Manuela in a campervan. Their adventures focus on sustainable family travel, with tips on budget stays, van hacks, and child-friendly routes. Their 2025 plan includes exploring Basque Country, Brittany, and coastal Italy. What makes them stand out is how effortlessly they integrate parenting into travel storytelling. They keep it light, often showing funny toddler moments and their love for local cuisine. Their account feels like a mobile scrapbook of joy.

In 2026, Claudia and Claudio partnered with a Spanish campervan brand for a year-long Europe road campaign, producing 50+ reels that surpassed 16 million combined views and increased their YouTube subscribers by 22%.

 

@viajandoconmanuela 🔐 Guárdate este Reel si quieres ir a Sierra Nevada PARQUE DE ACTIVIDADES “Mirlo Blanco” 📍Ubicación: Pradollano 🎫 Venta de tickets en taquillas ❗️ Te recomendamos ir a primera hora o al medio día que es cuando menos gente hay 🎡 Trineo Ruso – A partir de 3 años – De 3 a 9 años tienen que ir acompañados – 7€ por viaje – De 10:00 a 16:30 horas 🛷 Pistas de Roscos y Trineos – Menores de 9 años deben ir acompañados de un adulto – Niños menores de 3 años no pagan – Incluye roscos y trineos (no se puede acceder con propios) – Pista 1 con alfombra mágica: 13,50€/30min – Pista 2: 11,50€/30min – De 10:00 a 16:30 horas – Pista trineos y roscos + subida trineo ruso =19,50€ 🛼 Pista de Hielo – 10€/1hora – De 11:00 a 17:00 (último pase a las 16:00) – Uso obligatorio de guantes (2€) ¿Cuándo vas a ir a probarlo? #navidadengranada #granada #granadaturismo #planesenfamilia #planesengranada #cetursa #planesconniños #viajarconniños #viajandoenfamilia #planesgranada #igersgranada #sierranevada #monachil #nieve #trineos #esquiar @SierraNevada @Vamos Granada @GranadaDigital @Sierra Nevada Granada ♬ number one – Casey Baer

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #23. Rick Steves

 

Rick Steves might be the OG of Europe travel, but he’s far from outdated. His guidebooks and PBS shows have introduced millions to thoughtful, culturally aware travel. On social media, he’s now adapting with short, informative clips about local customs, art, and off-the-beaten-path tips. In 2025, Rick is focused on train journeys and lesser-known cities in eastern Europe. He emphasizes ethical tourism, slow travel, and learning over just sightseeing. If you want insight with soul, Rick still delivers.

In 2026, Rick expanded his digital presence with a short-form Eastern Europe rail series that garnered over 7 million views and supported the release of a newly updated Europe Through the Back Door edition.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #24. Monisha Rajesh

 

Monisha Rajesh is a journalist-turned-travel influencer with a passion for railways. Her niche? Epic train journeys across Europe, told through rich writing and now short-form videos. In 2025, she’s chronicling Europe’s sleeper trains, with a focus on climate-friendly ways to travel. Her Instagram is filled with beautiful station architecture, window-seat musings, and old-school wanderlust. Her captions are usually reflections—on place, privilege, and pace. She reminds people that travel is as much about how you move as where you go.

In 2026, Monisha’s sleeper-train Europe project evolved into a sponsored rail documentary with a major European operator, generating 5.4 million video views and a spike in overnight train booking interest.

 

 

 

TOP INFLUENCERS TRAVELING EUROPE FOR CONTENT #25. Leoni Kolberg

 

Leoni Kolberg is a German bikepacker whose content is all about slow, grounded exploration. She rides through Europe’s forests, coasts, and villages with everything she owns strapped to two wheels. Her style is humble, DIY, and full of nature. In 2025, she’s pedaling from the Baltic Sea to the Adriatic, camping in wild spots and filming her routines. Her followers appreciate her minimalism and mental health honesty. She’s redefining what “epic” looks like—it’s not loud, it’s intentional.

In 2026, Leoni completed her Baltic-to-Adriatic bikepacking route in 112 days, documenting the full journey in a 10-part series that crossed 6 million views and secured a sustainable cycling brand partnership.

 

View this post on Instagram

 

A post shared by Leoni Kolberg (@lazerleo_cyclonaut)

 

 

CONCLUSION

 

Europe isn’t just a destination—it’s a mood, a rhythm, a palette of stories that keep shifting with each creator who captures it. These 25 influencers aren’t just documenting their travels; they’re shaping how millions imagine cobblestone alleys, coastlines, and quiet café mornings in 2026. Some post daily, some disappear for weeks and return with something that feels more like art than content. But all of them carry that familiar spark: the thrill of discovery.

They remind you that you don’t need a packed itinerary—just a good eye, some curiosity, and maybe a local bakery recommendation. Whether it’s luxury in Santorini or solitude in Slovakia, their feeds feel like open invitations. Travel content may be saturated in 2026, yet Europe-tagged reels alone are surpassing billions of cumulative views across platforms this year. They slow down. They look twice. And in doing so, they convert wanderlust into measurable bookings, sold-out retreats, and multi-country brand campaigns tied directly to their European journeys.

 

Sources:

  1. https://www.instagram.com/evazubeck/

  2. https://www.instagram.com/chiaraferragni/

  3. https://www.instagram.com/drewbinsky/

  4. https://www.instagram.com/juliagal_/

  5. https://www.instagram.com/jackmorris/

  6. https://www.instagram.com/chrisburkard/

  7. https://www.instagram.com/swissaround/

  8. https://www.instagram.com/izkiz/

  9. https://www.instagram.com/wildlensbyabrar/

  10. https://www.instagram.com/naomijaneadams/

  11. https://www.instagram.com/ricksteveseurope/

  12. https://www.instagram.com/monisha_rajesh/

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.