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influencers who do live makeup tutorials

03 Aug 25 INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS IN 2026 THAT WILL BLOW YOUR MIND

Posted at 23:37h in Report by
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There’s something about watching someone do their makeup live that just hits different. Maybe it’s the chaos. Maybe it’s the way they smudge liner and pretend it was on purpose. Or maybe it’s that tiny thrill of seeing a beauty guru panic when they drop a brush mid-livestream and whisper “hold on.” People like tutorials, sure, but live tutorials? They’re their own beast. No edits, no cuts, just a creator, a mirror, and a million opinions in the comments.

Amra and Elma understands that some days it’s meditative, other times it’s a full-blown circus of concealer, drama, and sudden ring light failures. And honestly, isn’t that what makes it feel more real? Like yeah, makeup is fun and all, but watching someone figure out their brows in real time while sipping a lukewarm coffee—that’s the good stuff. Plus, there’s something oddly comforting about knowing even the pros mess up their wings sometimes. In 2026, these live moments are more relatable than ever, adding a new layer to how makeup tutorials connect with viewers.

 

 

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25 INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS THAT WILL BLOW YOUR MIND IN 2026

 

Discover how these influencers are revolutionizing live makeup tutorials in 2026, engaging millions in real-time with unfiltered, raw beauty moments.

 

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Updated for 2026: These influencers are dominating live makeup tutorials like never before, with some of the most-watched streams pulling in over 5 million viewers per session. Engagement rates are at an all-time high, with 60% of viewers interacting via comments or sharing during live broadcasts, contributing to massive spikes in brand collaboration opportunities. This shift toward live content has reshaped beauty marketing, driving a 35% increase in direct product sales linked to live-streamed tutorials. It’s no longer just about tutorials—these creators are live-streaming high-conversion sales events, with real-time affiliate links generating impressive revenue in minutes.

25 Influencers Who Do Live Makeup Tutorials in 2026 That Will Blow Your Mind

Live Makeup Tutorial Creator Rankings 2026

Watch the Brush Move. Watch the Magic Happen. 25 Influencers Who Do Live Makeup Tutorials in 2026 That Will Blow Your Mind
From the $560M Beauty Empire Builder Who Launched With a $6,000 Loan to the British Dame Whose Brand Filed for Bankruptcy While She Was Appointed to Louis Vuitton

Ranked by primary platform followers · 2026 counts · Niche & estimated net worth included

#CreatorFollowersNicheEst. Net Worth & Tutorial Authority
1
Huda KattanBeauty Entrepreneur
Beauty Entrepreneur
Net Worth~$560MBorn October 2 1983 Oklahoma City to Iraqi immigrant parents (siblings Alya, Mona, and Khalid), family moved to Cookeville Tennessee then Dartmouth Massachusetts, University of Michigan-Dearborn finance major graduated 2008, moved to Dubai 2006 with father (teacher), trained as makeup artist in Los Angeles, celebrity clients including Eva Longoria and Nicole Richie, returned to Dubai working as makeup artist for Revlon, Huda Beauty WordPress blog launched spring 2010 on advice of sister, Huda Beauty brand co-founded 2013 with sisters Mona and Alya using $6,000 loan from sister Alya with first product being false eyelashes sold through Sephora which immediately sold out partly driven by Kim Kardashian's use, brand expanded to 140+ products including eyeshadow palettes (Rose Gold Remastered), liquid lipsticks, foundations, KAYALI fragrance (sold to Mona Kattan and General Atlantic 2025), Wishful skincare line launched 2020, TSG Consumer Partners minority deal 2017 valued brand at $1.2B, stepped down as CEO 2020 bringing in Nathalie Kristo, returned as CEO 2024 for brand refresh, bought back TSG stake 2025 (regained complete founder ownership making Huda Beauty one of the largest founder-owned beauty companies still in private hands), TikTok controversy August 2025 (video removed, Sephora announced "reviewing" the relationship), Forbes "ten most powerful influencers in beauty", TIME "25 Most Influential People on the Internet", Cosmetify Beauty Influencer Rich List number one 2021, lives in nine-bedroom villa on Palm Jumeirah Dubai, Facebook Watch reality series "Huda Boss", and a Huda Kattan live makeup tutorial authority whose tutorial videos are the origin documents of the Huda Beauty brand itself - she did not launch a brand and then create tutorials to promote it, she created tutorials for years until the audience they built was large enough to launch a brand from, making her tutorial content the literal foundation of a $1.2B-valued company and the most commercially productive tutorial archive in beauty creator history.
~$560M, born October 2 1983 Oklahoma City to Iraqi parents, University of Michigan-Dearborn finance, moved Dubai 2006, LA makeup training (Eva Longoria, Nicole Richie clients), Huda Beauty blog spring 2010, brand launched 2013 with sisters using $6,000 loan (false lashes at Sephora sold out, boosted by Kim Kardashian), 140+ products, KAYALI fragrance sold to sister Mona 2025, TSG stake bought back 2025 (full founder ownership restored), Sephora "reviewing" relationship after August 2025 TikTok controversy, Forbes "ten most powerful influencers in beauty", lives in Palm Jumeirah nine-bedroom villa, and a Huda Kattan tutorial authority whose videos are the origin documents of the brand itself - she created tutorials for years until the audience was large enough to launch from, making her tutorial archive the most commercially productive in beauty creator history.
2
James CharlesMakeup Artist
Makeup Artist
Net Worth~$22MForbes estimated ~$5M annual YouTube ad revenue (23.9M YouTube subscribers, 1.8B views), 38.7M TikTok followers, first male CoverGirl ambassador 2016 (CoverGirl So Lashy! BlastPro Mascara campaign), Morphe Cosmetics palette sold out Europe in 6 minutes, Sisters Apparel clothing line, $7M 10,000-square-foot Encino California home, first Instagram influencer invited to the Met Gala 2019, walked MarcoMarco runway Los Angeles Fashion Week 2017, YouTube "Instant Influencer" series, approximately $150,733 per sponsored post, involved in highly public 2019 feud with Tati Westbrook ("Bye Sister" video), and a James Charles live makeup tutorial authority whose tutorials are among the most technically complex in the creator category - he demonstrates advanced editorial and fantasy makeup techniques that require professional skill levels, and whose first-male-CoverGirl milestone in 2016 established that the beauty tutorial creator category was gender-expansive before most beauty brands had acknowledged it publicly.
~$22M, Forbes ~$5M annual YouTube ad revenue, 23.9M YouTube subscribers, 38.7M TikTok followers, first male CoverGirl ambassador 2016, Morphe palette sold out Europe in 6 minutes, Sisters Apparel clothing line, $7M Encino home, first Instagram influencer at Met Gala 2019, ~$150,733 per sponsored post, 2019 "Bye Sister" Tati Westbrook feud, and a James Charles tutorial authority whose advanced editorial and fantasy techniques require professional skill levels - his first-male-CoverGirl milestone established that the tutorial creator category was gender-expansive before most beauty brands publicly acknowledged it.
3
Mikayla NogueiraBeauty Influencer
Beauty Influencer
Net Worth~$8MBorn June 13 1998 Massachusetts, former Ulta Beauty advisor before creator career, first viral "Catfish Challenge" makeup transformation TikTok 2020 during COVID lockdowns, Point of View Beauty skincare brand launched March 2025 (five products $22-$38 including gentle cleansers, skin-prep mists, and overnight masks), $4.35M luxury mansion purchased Massachusetts early 2025, L'Oreal, Maybelline, and NYX Cosmetics collaboration income, brand collaborations charging $30K-$75K per deal, signature Boston accent and candid review style, known for speaking against products she considers ineffective, and a Mikayla Nogueira live makeup tutorial authority whose candour is the most commercially trusted quality signal in the beauty tutorial creator category - a former Ulta advisor demonstrating a makeup tutorial carries the specific credibility of someone who has personally assessed thousands of products on actual customers rather than simply receiving brand samples, and whose GRWM and tutorial content are indistinguishable from each other because her tutorials document the real process rather than a performed ideal.
~$8M, born June 13 1998 Massachusetts, former Ulta Beauty advisor, "Catfish Challenge" TikTok 2020 went viral, Point of View Beauty skincare brand March 2025, $4.35M Massachusetts mansion early 2025, L'Oreal/Maybelline/NYX partnerships at $30K-$75K per collaboration, signature Boston accent and candid style, and a Mikayla Nogueira tutorial authority whose Ulta Beauty background gives her tutorials the working-class product credibility that no influencer-from-birth can replicate - her tutorials document the real process rather than a performed ideal.
4
Mario DedivanovicCelebrity MUA
Celebrity MUA
Net Worth~$15MStarted at Sephora Manhattan fragrance counter, met Kim Kardashian 2008 and became her personal makeup artist, daily rate for makeup services $60,000, Jennifer Lopez, Priyanka Chopra, and Hailey Bieber among celebrity clients, "TheMasterClass" live makeup education events selling out worldwide, Makeup by Mario brand launched 2020 after decades as professional artist (received $40M GBL/Sienna Investment Managers investment at $200M brand valuation), Allure Best of Beauty Award, top-performing brand at Sephora, projected $100M revenue 2023, and a Mario Dedivanovic live makeup tutorial authority whose tutorial content is the most technically professional in the creator category because his tutorial style was developed as a professional artist working backstage and in studios rather than in front of a camera - his live masterclasses bring a backstage professional intimacy to audiences who would otherwise only encounter his work through the finished photographs of his celebrity clients, making his tutorials the closest available equivalent to a private masterclass with the makeup artist behind decades of iconic celebrity red carpet and editorial looks.
~$15M, started at Sephora Manhattan fragrance counter, met Kim Kardashian 2008, $60,000 daily rate, Jennifer Lopez/Priyanka Chopra/Hailey Bieber clients, "TheMasterClass" live education events, Makeup by Mario brand 2020 ($40M GBL investment at $200M valuation), Allure Best of Beauty Award, Sephora top-performing brand, projected $100M revenue 2023, and a Mario Dedivanovic tutorial authority whose technique was developed backstage and in studios - his live masterclasses bring that professional intimacy to audiences who otherwise only encounter his work through finished celebrity photographs.
5
Nikita DragunBeauty Creator
Beauty Creator
Net Worth~$3MDragun Beauty cosmetics brand income, TikTok and Instagram brand deal income from 14.5M TikTok and combined multi-platform audience, YouTube channel income, and a Nikita Dragun live makeup tutorial authority whose personal makeup transformation content is the most identity-integrated in the beauty tutorial creator category - her tutorials are not separated from her identity narrative as a transgender woman but are explicitly connected to it, and whose Dragun Beauty brand was one of the first celebrity beauty brands whose founder identity as a transgender woman was central to the brand's positioning and community (the Dragun Beauty tagline "beauty has no gender" directly connecting the brand's commercial identity to the creator's personal identity), and whose makeup transformation tutorials have a specific cultural weight for transgender viewers for whom seeing an expert-level makeup transformation tutorial from a creator who understands the specific makeup challenges and aspirations of transition from personal experience is categorically different from a cisgender beauty tutorial that addresses the same techniques.
~$3M, Dragun Beauty cosmetics brand income, TikTok brand deal income 14.5M followers, YouTube channel income, and a Nikita Dragun tutorial authority whose personal makeup transformation content is the most identity-integrated in the beauty creator category - her tutorials are explicitly connected to her identity narrative as a transgender woman, Dragun Beauty's "beauty has no gender" tagline was one of the first celebrity beauty brands to make founder transgender identity central to its positioning, and her tutorials carry specific cultural weight for transgender viewers for whom a fellow transgender creator's makeup expertise addresses transformation challenges from lived experience.
6
NikkieTutorials (Nikkie de Jager)Beauty Creator
Beauty Creator
Net Worth~$6-7MBorn March 1994 Wageningen Netherlands, started uploading to YouTube in 2008 at age 14, enrolled in makeup courses at B Academy Amsterdam, Colourfool Agency professional makeup artist, I Can Make You a Supermodel TV series head makeup artist 2013, "The Power of Makeup" viral video 2015 (demonstrating makeup's transformative power with a half-made-up face), "I'm Coming Out" video January 13 2020 (came out as transgender, video went viral globally and the following revelation that she had been blackmailed into disclosing became its own major story), married Dylan Drossaers at Burg Coppenstein castle Germany 2022, Nimya beauty brand income, Dutch TV host income, Eurovision 2020 green carpet host income, collaborated with Maybelline, Too Faced, and Ofra, Shorty Award for YouTube Guru 2017, Teen Choice Award Choice Web Star Fashion/Beauty 2017, and a NikkieTutorials live makeup tutorial authority whose "The Power of Makeup" video is the most culturally significant individual tutorial video in beauty creator history - it reframed makeup not as a deceptive enhancement (the "she looked better without makeup" discourse) but as an artistic skill whose transformative power was worthy of explicit celebration, and whose January 2020 coming out video demonstrated that a beauty tutorial creator could address the most personal disclosure of their life in the same authentic register that they use to discuss product application, generating 30M+ views in 24 hours.
~$6-7M, born March 1994 Wageningen Netherlands, YouTube since age 14 in 2008, "The Power of Makeup" viral video 2015 (half-made-up face reframing makeup as artistic skill), "I'm Coming Out" video January 13 2020 (came out as transgender, revealed she was being blackmailed - 30M+ views in 24 hours), married Dylan Drossaers at Burg Coppenstein castle Germany 2022, Nimya beauty brand, Dutch TV host, Eurovision 2020 green carpet host, and a NikkieTutorials tutorial authority whose "The Power of Makeup" is the most culturally significant individual tutorial video in beauty creator history - it reframed makeup from deceptive enhancement to artistic skill worthy of explicit celebration.
7
Rachel Levin (RCLbeauty101)Lifestyle & Beauty
Lifestyle & Beauty
Net Worth~$5MYouTube ad revenue from 14.2M subscribers, brand deal income, affiliate commission, lifestyle and beauty content portfolio, and a Rachel Levin RCLbeauty101 lifestyle and beauty tutorial authority whose 14.2M YouTube audience is the most loyalty-documented in the Gen Z beauty creator category - she has maintained the same YouTube channel since starting at a young age, growing alongside an audience that has aged with her from teenage beauty experimentation to adult makeup refinement, and whose beauty tutorial content benefits from the specific audience relationship dynamic where a creator and their audience have genuinely grown up together, with the viewer's makeup skill and confidence developing in parallel with the creator's own progression, creating the deepest long-form parasocial relationship available in the beauty tutorial format.
~$5M, YouTube ad revenue 14.2M subscribers, brand deal income, affiliate commission, and a Rachel Levin RCLbeauty101 tutorial authority whose 14.2M audience is the most loyalty-documented in the Gen Z beauty creator category - she has maintained the same YouTube channel from a young age, growing alongside an audience that aged with her from teenage beauty experimentation to adult makeup refinement, creating the deepest long-form parasocial relationship available in the beauty tutorial format.
8
Pat McGrath (Dame)Beauty Brand Founder
Beauty Brand Founder
Net Worth~$50MPat McGrath Labs filed for Chapter 11 bankruptcy January 25 2026 (WWD exclusive report) - the company that was once valued at $1B is now being restructured under court supervision, brand continues operations during restructuring, Eurazeo exited position post-pandemic, GBL Sienna Investment Managers acquired 14.4% stake for $183M in 2021, consumer shift toward minimalist skincare-driven beauty hurt the brand's theatrical aesthetic post-pandemic, however Pat McGrath personally remains fully in demand and was appointed Creative Director of Makeup for Louis Vuitton La Beaute division 2025, born and raised Northampton England by Jamaican immigrant single mother Jean who inspired her creativity with makeup, self-taught (no formal training), started working on fashion shoots and underground magazines in London in early 20s, breakthrough collaboration with Edward Enninful at i-D magazine in the early 1990s, exclusive makeup artist for every Vogue Italia cover for a decade, Anna Wintour called her "the most influential makeup artist in the world", Prada, Dior, Gucci, Versace, and Givenchy runway work, Pat McGrath Labs launched 2015 with the first product ($40,000 worth of pigments sold within 10 minutes), CFDA Founder's Award, British Fashion Council Award for Fashion Creator, first makeup artist ever to be made Dame Commander of the Order of the British Empire (DBE) 2021, TIME 100 Most Influential 2019, and a Pat McGrath live tutorial authority whose personal Instagram content now operates at the specific professional credibility tier that a Louis Vuitton Creative Director of Makeup produces - each tutorial she posts is the work of the person responsible for Louis Vuitton's global beauty direction, making her content the most institutionally authoritative live tutorial available from any creator on this list.
~$50M, Pat McGrath Labs filed Chapter 11 bankruptcy January 25 2026 (WWD exclusive) - brand restructuring under court supervision, consumer shift toward minimalist skincare hurt theatrical aesthetic post-pandemic, GBL Sienna acquired 14.4% for $183M in 2021, but Pat McGrath personally appointed Creative Director of Makeup for Louis Vuitton La Beaute 2025, born Northampton England by Jamaican immigrant single mother Jean, self-taught (no formal training), Edward Enninful breakthrough at i-D magazine early 1990s, exclusive Vogue Italia makeup artist for a decade, Anna Wintour "the most influential makeup artist in the world", first makeup artist DBE 2021, and a Pat McGrath tutorial authority whose Instagram content is now produced by the person responsible for Louis Vuitton's global beauty direction - the most institutionally authoritative live tutorial available on this list.
9
Bailey SarianTrue Crime & Beauty
True Crime & Beauty
Net Worth~$2MYouTube ad revenue from 7.7M subscribers, brand deal income, affiliate commission, podcast income, book income, "Murder Mystery and Makeup Monday" series income (the format that made her famous: applying a full face of makeup while narrating a true crime case), and a Bailey Sarian live makeup tutorial authority whose "Murder Mystery and Makeup Monday" format is the single most innovative genre-combination in the beauty tutorial creator category - the format works because both true crime and makeup tutorials share the same audience psychology (detailed narrative progression toward an endpoint, satisfying resolution, return-viewer loyalty, and the specific pleasure of watching a transformation unfold in real time) and the combination amplifies both rather than diluting either, and whose format's success has been cited as the primary evidence that long-form YouTube content is not diminished but enhanced by the addition of a second content category when the two categories share the same viewer engagement pattern.
~$2M, YouTube ad revenue 7.7M subscribers, brand deal income, affiliate commission, podcast income, "Murder Mystery and Makeup Monday" series income, and a Bailey Sarian tutorial authority whose format is the single most innovative genre-combination in the beauty creator category - true crime and makeup tutorials share the same audience psychology (detailed narrative progression toward an endpoint, satisfying resolution, return-viewer loyalty, transformation in real time) and the combination amplifies both rather than diluting either, cited as primary evidence that long-form YouTube content is enhanced by a second category when both share the same viewer engagement pattern.
10
Tati Westbrook (GlamLifeGuru)Beauty Creator
Beauty Creator
Net Worth~$3MYouTube ad revenue from 8.07M subscribers, Halo Beauty supplement brand income (launched 2018, hair/skin/nail supplements), and a Tati Westbrook GlamLifeGuru live makeup tutorial authority whose 2019 "Bye Sister" video against James Charles was the most watched beauty community drama event in YouTube history - her response video was the catalyst for an industry-wide discussion about creator friendships, commercial conflicts of interest (she accused Charles of promoting a competitor's product at her own brand's event), and the specific vulnerability of public parasocial relationships to commercial pressure, and whose return to beauty tutorial content after the James Charles controversy and subsequent public apology cycle demonstrates the specific audience forgiveness dynamic that long-form beauty tutorial creators with deep audience relationships can access that viral drama creators cannot: an audience that has watched hundreds of hours of your beauty tutorials has a relationship with you that a single scandal cannot fully override.
~$3M, YouTube ad revenue 8.07M subscribers, Halo Beauty supplement brand (hair/skin/nail launched 2018), and a Tati Westbrook tutorial authority whose 2019 "Bye Sister" video against James Charles was the most watched beauty community drama event in YouTube history - a catalyst for industry-wide discussion about creator friendships, commercial conflicts of interest, and the vulnerability of public parasocial relationships to commercial pressure, with her return to tutorial content demonstrating that an audience with hundreds of hours of your tutorials has a relationship that a single scandal cannot fully override.
11
Hung VanngoCelebrity MUA
Celebrity MUA
Net Worth~$3MCelebrity makeup artist client income (Selena Gomez primary regular client, also Jennifer Lopez, Bella Hadid, Adele, Kendall Jenner, and Taylor Swift for major events), brand deal income from 4.2M Instagram audience, and a Hung Vanngo celebrity MUA live tutorial authority whose Vietnamese-American background gives his tutorial content a specific cross-cultural beauty perspective that the celebrity makeup artist category rarely documents - as a first-generation Vietnamese-American who moved to the US from Vietnam, his makeup philosophy combines Western editorial beauty with the Asian beauty traditions his background connects him to, and whose position as Selena Gomez's regular makeup artist (one of the most photographed faces in the world) gives his tutorial content the specific camera-validation that a makeup artist whose results are documented under professional photography conditions provides, making his Instagram tutorials the closest available equivalent to a Getty Images behind-the-scenes backstage tutorial series.
~$3M, celebrity makeup artist income (Selena Gomez primary regular client, also Jennifer Lopez, Bella Hadid, Adele, Kendall Jenner, Taylor Swift), brand deal income 4.2M Instagram, and a Hung Vanngo tutorial authority whose Vietnamese-American background gives his content a cross-cultural beauty perspective that the celebrity MUA category rarely documents - his position as Selena Gomez's regular artist gives his tutorials the camera-validation of makeup documented under professional photography conditions, making his Instagram tutorials the closest equivalent to a backstage Getty Images tutorial series.
12
Shayla MitchellBeauty Influencer
Beauty Influencer
Net Worth~$1MInstagram brand deal income from 3.3M beauty audience, ColourPop collaboration income, affiliate commission from beauty product recommendations, and a Shayla Mitchell @makeupshayla live tutorial authority whose melanin-rich skin positioning in the beauty tutorial creator category fills a specific representation gap that the mainstream beauty tutorial ecosystem has historically under-served - as a Black beauty influencer whose tutorials specifically address and celebrate beauty techniques developed for and by melanin-rich skin, her tutorial content provides the specific technical intelligence (shade matching for deeper complexions, warm-toned undertone navigation, pigment performance on deeper skin tones) that the majority of the beauty tutorial infrastructure does not prioritise, and whose ColourPop collaboration demonstrates that mid-tier beauty creators whose community representation is specific and loyal can achieve brand collaboration outcomes that larger but less community-specific creators cannot access.
~$1M, Instagram brand deal income 3.3M beauty audience, ColourPop collaboration income, affiliate commission, and a Shayla Mitchell @makeupshayla tutorial authority whose melanin-rich skin focus fills a representation gap the mainstream tutorial ecosystem historically under-serves - her tutorials provide shade matching for deeper complexions, warm-toned undertone navigation, and pigment performance intelligence that the majority of the beauty tutorial infrastructure does not prioritise, with her ColourPop collaboration demonstrating that community-specific creators achieve brand outcomes unavailable to larger but less community-specific accounts.
13
Makeup by ArielCelebrity MUA
Celebrity MUA
Net Worth~$800KCelebrity makeup artist client income, Instagram brand deal income from 2.6M celebrity MUA audience, and a Makeup by Ariel celebrity MUA live tutorial authority whose behind-the-scenes tutorial content gives viewers access to the professional preparation process for major red carpet and campaign appearances - a celebrity MUA whose client roster intersects with major entertainment events (award shows, album releases, film premieres) is producing tutorial content whose final results will subsequently be photographed by professional press and viewed by millions, giving the tutorial's application techniques the most commercially validated outcome in the beauty tutorial format: viewers can see both the tutorial application process and the professional photography result from the same makeup look in the same content cycle, providing an evidence loop that independent beauty tutorials cannot produce.
~$800K, celebrity makeup artist client income, Instagram brand deal income 2.6M celebrity MUA audience, and a Makeup by Ariel tutorial authority whose behind-the-scenes content gives viewers access to professional red carpet preparation - his tutorial's application results will subsequently be photographed by professional press and viewed by millions, providing the evidence loop that independent beauty tutorials cannot produce: viewers see both the tutorial application and the professional photography result from the same makeup look in the same content cycle.
14
Mary PhillipsCelebrity MUA
Celebrity MUA
Net Worth~$1MCelebrity makeup artist client income (Jennifer Lopez and Jennifer Aniston among primary regular clients), Instagram brand deal income from 2.3M celebrity MUA audience, brand collaboration income, and a Mary Phillips celebrity MUA live tutorial authority whose client roster is the most aspirationally specific in the beauty tutorial category - as the regular makeup artist for Jennifer Lopez and Jennifer Aniston (two of the most discussed "anti-aging" skin and makeup public figures in Hollywood), her tutorial content carries the specific credibility of someone whose professional work is the source of widely discussed beauty reference points, and whose no-makeup makeup and skin-prep tutorial content is the most commercially relevant to the specific beauty consumer who wants their makeup to look like they are not wearing any while still looking exceptional.
~$1M, celebrity makeup artist client income (Jennifer Lopez and Jennifer Aniston among primary regular clients), Instagram brand deal income 2.3M celebrity MUA audience, brand collaboration income, and a Mary Phillips tutorial authority whose regular work for Jennifer Lopez and Jennifer Aniston - two of Hollywood's most discussed "anti-aging" beauty reference points - gives her tutorial content the specific credibility of someone whose professional results are widely discussed and whose no-makeup makeup and skin-prep tutorials are the most commercially relevant to viewers who want exceptional results that look like they are wearing nothing.
15
Samantha RavndahlBeauty Educator
Beauty Educator
Net Worth~$600KInstagram brand deal income from 2.1M beauty education audience, affiliate commission from beauty product recommendations, and a Samantha Ravndahl @ssssamanthaa beauty educator live tutorial authority whose education-first positioning distinguishes her from beauty entertainment creators - where most beauty tutorial creators produce content that is simultaneously instructional and entertaining, a creator whose brand positioning uses the word "educator" rather than "influencer" or "creator" is committing to a tutorial format where the viewer's skill development is the primary outcome rather than the creator's performance, and whose repeated-s @ssssamanthaa handle is the most distinctive elongated-letter personal branding in the beauty creator category at this tier, creating a brand token that is visually memorable and tonally playful in a way that signals creative investment in every detail of the brand identity.
~$600K, Instagram brand deal income 2.1M beauty education audience, affiliate commission, and a Samantha Ravndahl @ssssamanthaa tutorial authority whose "educator" self-designation commits to a tutorial format where viewer skill development is the primary outcome rather than creator performance - distinguished from beauty entertainment creators by this structural commitment, with her repeated-s handle creating the most visually memorable personal branding token in the beauty creator category at this tier.
16
Nikki WolffProfessional MUA
Professional MUA
Net Worth~$600KProfessional makeup artist session income, brand collaboration income, Instagram brand deal income from 2.1M professional MUA audience, and a Nikki Wolff professional MUA live tutorial authority whose professional session makeup artist background gives her tutorial content the specific technique precision that working-professional content provides over self-taught beauty creator content - a session makeup artist whose work appears on photography shoots, editorials, and commercial campaigns approaches the tutorial format from the position of someone whose makeup must perform under studio lighting conditions, camera testing, and direction from photographers and art directors rather than simply the creator's own aesthetic preferences, and whose professional discipline translates into tutorial content that teaches viewers not just how the makeup looks but how it performs.
~$600K, professional makeup artist session income, brand collaboration income, Instagram brand deal income 2.1M professional MUA audience, and a Nikki Wolff tutorial authority whose session makeup artist background means her techniques must perform under studio lighting, camera testing, and art director direction - translating into tutorial content that teaches not just how the makeup looks but how it performs, the specific discipline that working-professional content provides over self-taught creator content.
17
Natasha DenonaBeauty Brand Founder
Beauty Brand Founder
Net Worth~$5MNatasha Denona Beauty brand income (Croatian-born founder known for professional-grade eyeshadow palettes whose pigment intensity and blendability represent the highest technical standard in the prestige eyeshadow category), professional makeup artist career income from decades of editorial and runway work, Instagram brand deal income, and a Natasha Denona live makeup tutorial authority whose brand origin story is the most technically credentialed in the beauty founder category - she launched Natasha Denona Beauty after a career as a working professional makeup artist in Europe whose products were initially available only to professional artists, and whose tutorial content therefore teaches from the perspective of a professional artist explaining why the products perform at a professional level rather than an influencer demonstrating products whose professional credentials are marketing claims rather than personal experience, and whose eyeshadow palettes are consistently cited as the technical reference standard that other beauty brands benchmark against.
~$5M, Natasha Denona Beauty brand income (eyeshadow palettes cited as the technical reference standard other beauty brands benchmark against), professional European makeup artist career income, Instagram brand deal income, and a Natasha Denona tutorial authority whose brand launched after a career as a working European professional artist initially available only to professionals - her tutorials teach from personal professional experience rather than marketing claims, making her the most technically credentialed beauty brand founder on this list as a tutorial presenter.
18
Lisa EldridgeProfessional MUA
Professional MUA
Net Worth~$5MLisa Eldridge Beauty cosmetics brand income (launched with lipsticks and eyeshadows), professional makeup artist career income (former Chanel, Shiseido, and Lancôme global creative director of makeup), book income ("Face Paint: The Story of Makeup" published 2015), YouTube channel income, Instagram brand deal income, celebrity client income (Emma Watson, Keira Knightley, Kate Winslet), and a Lisa Eldridge live makeup tutorial authority whose tutorial content is the most academically grounded in the beauty creator category - she combines professional editorial makeup artist credentials with a genuine interest in beauty history that she documents in her book and discusses in her tutorials, and whose calm, methodical, non-sensationalist tutorial style represents the polar opposite of the high-stimulation GRWM format that dominates the beauty creator landscape, attracting the specific viewer who wants to understand the principles behind makeup application rather than simply replicate a specific look, and whose Chanel and Lancôme global creative director positions give her an institutional beauty industry knowledge that no creator-first (rather than professional-first) beauty influencer possesses.
~$5M, Lisa Eldridge Beauty brand income, former Chanel/Shiseido/Lancôme global creative director of makeup, "Face Paint: The Story of Makeup" book 2015, YouTube channel income, celebrity clients (Emma Watson, Keira Knightley, Kate Winslet), and a Lisa Eldridge tutorial authority whose calm methodical style is the polar opposite of the high-stimulation GRWM format - attracting viewers who want to understand principles rather than replicate looks, with Chanel and Lancôme global creative director positions providing institutional beauty industry knowledge that no creator-first influencer possesses.
19
Desi PerkinsBeauty & Lifestyle
Beauty & Lifestyle
Net Worth~$1MInstagram brand deal income from 1.9M beauty and lifestyle audience, Dezi Skin skincare brand income, affiliate commission from beauty product recommendations, YouTube channel income, and a Desi Perkins beauty and lifestyle tutorial authority whose Mexican-American background gives her tutorial content a specific Latina beauty perspective that fills the demographic gap that most mainstream makeup tutorial content leaves unaddressed - her tutorials address the specific makeup needs, shade preferences, and skin tone considerations of Latina and Mexican-American viewers with the cultural authenticity that comes from shared identity rather than demographic targeting, and whose Dezi Skin skincare brand extends her beauty tutorial expertise into the skincare-to-makeup pipeline that the modern beauty consumer prioritises, positioning her as a complete beauty system authority rather than a makeup-only tutorial creator.
~$1M, Instagram brand deal income 1.9M beauty and lifestyle audience, Dezi Skin skincare brand income, YouTube channel income, affiliate commission, and a Desi Perkins tutorial authority whose Mexican-American background gives her content a Latina beauty perspective that fills the demographic gap most mainstream tutorial content leaves unaddressed - her Dezi Skin brand extends expertise into the skincare-to-makeup pipeline positioning her as a complete beauty system authority rather than a makeup-only tutorial creator.
20
Laura LeeBeauty YouTuber
Beauty YouTuber
Net Worth~$3MYouTube ad revenue from 4.6M subscribers, Laura Lee Los Angeles cosmetics line income, brand collaboration income, and a Laura Lee live makeup tutorial YouTube authority whose longevity in the beauty creator category makes her one of the most resilient long-form beauty content creators on the platform - the 4.6M subscriber YouTube audience she has maintained represents the specific viewer who prefers long-form beauty tutorials over short-form content, and whose Laura Lee Los Angeles cosmetics brand (particularly her lip products and eyeshadow palettes) demonstrates that a YouTube-built audience can convert to product loyalty at scale when the creator's authenticity relationship with their audience is strong enough to survive the competitive noise of the TikTok-era beauty content market.
~$3M, YouTube ad revenue 4.6M subscribers, Laura Lee Los Angeles cosmetics line income, brand collaboration income, and a Laura Lee tutorial authority whose 4.6M long-form YouTube audience represents the specific viewer who prefers tutorial depth over short-form content - her brand loyalty among viewers is one of the most genuinely earned in the beauty creator product category, maintained through the competitive noise of the TikTok era without audience collapse.
21
Jake WardenBeauty Creator
Beauty Creator
Net Worth~$200KYouTube ad revenue from 1.2M subscribers, brand deal income from beauty brands, affiliate commission from beauty product recommendations, and a Jake Warden live makeup tutorial beauty YouTube authority whose male creator presence in the beauty tutorial category occupies the specific demographic gap that James Charles demonstrated at the category's highest tier - a male makeup tutorial creator building 1.2M YouTube subscribers in a category whose tutorial content is overwhelmingly produced by and for women is demonstrating the specific audience growth dynamic that gender-expansive beauty tutorial content generates, where male viewers who are interested in makeup skill development but have no male tutorial creators to reference find the first genuinely accessible entry point into the beauty tutorial format, and whose YouTube-first positioning in 2026 demonstrates that the long-form tutorial format remains the most effective discovery channel for male beauty content creators whose audience relationship requires tutorial depth that short-form content cannot provide.
~$200K, YouTube ad revenue 1.2M subscribers, brand deal income, affiliate commission, and a Jake Warden tutorial authority whose male creator presence in the beauty tutorial category occupies the demographic gap James Charles demonstrated at the highest tier - building 1.2M YouTube subscribers in an overwhelmingly female-created and female-consumed category, providing male viewers who are interested in makeup skill development the first genuinely accessible entry point into the beauty tutorial format that YouTube's long-form depth uniquely enables.
22
Nykita JoyMakeup Educator
Makeup Educator
Net Worth~$150KTikTok brand deal income from 1M makeup educator audience, affiliate commission from beauty product recommendations, Instagram income, and a Nykita Joy @neoitgirl makeup educator live tutorial authority whose "neo it girl" brand positioning applied to a makeup education format is the most aspirationally elevated education framing in the TikTok beauty creator category - calling your makeup education account an "it girl" brand is a commitment to the aspiration that the skills your tutorials teach produce a specific social outcome (becoming the "it girl") rather than simply a technical outcome (applying makeup correctly), and whose 1M TikTok audience for makeup educator content demonstrates that the education-positioned beauty tutorial generates the same milestone audience loyalty that beauty entertainment content achieves because the viewer who improves their makeup skills through a creator's tutorials has a concrete evidence of value that makes them more loyal than a viewer who simply finds the creator's content entertaining.
~$150K, TikTok brand deal income 1M makeup educator audience, affiliate commission, Instagram income, and a Nykita Joy @neoitgirl tutorial authority whose "it girl" brand applied to makeup education is the most aspirationally elevated education framing in the TikTok beauty category - committing to the aspiration that her tutorials produce a specific social outcome (becoming the "it girl") rather than just a technical one, with her 1M TikTok demonstrating that education-positioned tutorials generate the same audience loyalty as entertainment because viewers with concrete skill improvement have stronger reasons to return than viewers who simply find the content entertaining.
23
MinaBeauty Content Creator
Beauty Content Creator
Net Worth~$80KTikTok brand deal income from 691K beauty content creator audience, affiliate commission from beauty product recommendations, and a Mina @minashe__ beauty content creator live tutorial authority whose single-name brand positioning is the most deliberately minimal in the beauty creator category at this follower tier - operating under only a first name on TikTok signals that the creator's personality is sufficient brand differentiation without a descriptor, a tagline, or a niche modifier, and whose 691K TikTok following for beauty content at this tier is building the audience depth that the algorithm requires to begin serving content to significantly larger non-follower audiences, with the "content creator" niche designation being the most broadly applicable in the category and therefore the one that the algorithm can serve to the most diverse viewer discovery pool.
~$80K, TikTok brand deal income 691K beauty content creator audience, affiliate commission, and a Mina @minashe__ tutorial authority whose single-name positioning is the most deliberately minimal in the beauty creator category at this tier - operating under only a first name signals that personality alone is sufficient brand differentiation, with her 691K TikTok building the audience depth the algorithm needs to serve content to significantly larger non-follower audiences through the broadest possible discovery pool.
24
Haley KimSkincare & Beauty
Skincare & Beauty
Net Worth~$40KYouTube ad revenue from 300K+ subscribers, brand deal income from skincare and beauty brands, affiliate commission from skincare and beauty product recommendations, and a Haley Kim skincare and live makeup tutorial YouTube authority whose @HaleyKimaking channel name is the most creatively constructed in the beauty creator micro-tier - combining a first name, a last name, and the word "making" into a single compound that simultaneously identifies the creator, signals her Korean heritage, and describes the creative act (making) that the content documents, and whose skincare-plus-beauty dual-category positioning gives her tutorials the most complete beauty pipeline coverage in the 300K YouTube tier by connecting the skin preparation that determines makeup performance to the makeup application techniques that complete the look.
~$40K, YouTube ad revenue 300K+ subscribers, brand deal income, affiliate commission, and a Haley Kim @HaleyKimaking tutorial authority whose channel name combines first name, Korean surname, and "making" into a compound that identifies the creator, signals Korean heritage, and describes the creative act - with skincare-plus-beauty dual-category positioning giving her tutorials the most complete beauty pipeline coverage in the 300K YouTube tier by connecting skin preparation to makeup application.
25
Painted by SpencerMakeup Artist
Makeup Artist
Net Worth~$40KTikTok brand deal income from 300K+ makeup artist audience, affiliate commission from beauty product recommendations, and a Painted by Spencer live makeup tutorial TikTok authority whose "painted by" creator name is the most artisticly positioned brand in the beauty tutorial micro-creator category - framing makeup application as being "painted by" a named artist rather than a "tutorial by" or "makeup with" construction elevates the tutorial from instructional content to documentation of an artistic service, and whose 300K+ TikTok following at this growth tier is building the audience relationship that makeup-as-art-positioning generates most effectively because the viewer who follows a creator whose brand is "painted by" is following for the artistic vision of the specific named creator rather than the generic makeup skill category, generating the most artist-loyal audience retention in the beauty tutorial micro-creator tier.
~$40K, TikTok brand deal income 300K+ makeup artist audience, affiliate commission, and a Painted by Spencer tutorial authority whose "painted by" creator name is the most artistically positioned brand in the beauty tutorial micro-creator category - framing makeup application as being painted by a named artist rather than taught by a creator elevates tutorials from instructional content to documentation of an artistic service, generating artist-loyal audience retention rather than generic-category following.
All figures are estimates based on publicly available data · CRITICAL NOTE: Pat McGrath Labs (#8) filed for Chapter 11 bankruptcy January 25 2026 (WWD exclusive) - however Pat McGrath personally was simultaneously appointed Creative Director of Makeup for Louis Vuitton La Beaute division 2025 · Last updated 2026

 

25 INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS THAT WILL SHATTER YOUR EXPECTATIONS IN 2026

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #1. Huda Kattan

 

Huda Kattan is the founder of Huda Beauty and one of the most recognized names in beauty worldwide. She often goes live on Instagram to demo product launches, step-by-step glam routines, and skincare prep. Her live sessions are high-energy, with real-time audience Q&A. Followers love how she breaks down each look with clarity, even during chaotic launches. Whether she’s showing a new foundation or blending eyeshadow on her sister, the process feels personal. Huda’s lives are equal parts pro tutorial and entertainment.

In 2026, Huda’s live sessions are expected to break records, with her product launches reaching over 10 million viewers per stream, further strengthening her global beauty empire.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #2. James Charles

 

James Charles made history as the first male CoverGirl ambassador and still dominates with bold live tutorials. His streams cover everything from rainbow cut creases to drag transformations. He interacts nonstop with fans during lives, answering product questions while blending. James isn’t afraid to restart a look mid-livestream if it’s not working—and fans love the honesty. He also uses lives to test new trends or react to followers’ makeup fails. There’s a performative energy that makes his sessions feel like beauty theater.

For 2026, James is set to expand his live streams into new territories with an exclusive partnership with a major beauty brand for monthly product collaborations, giving his fans access to limited edition makeup launches during his lives.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #3. Mikayla Nogueira

 

Mikayla is the unapologetically raw TikTok star with a Massachusetts accent and a lot of opinions. Her live makeup tutorials often feature real-time reviews, textured swatches, and her signature bold lashes. She’s open about acne, oily skin, and what actually works. You’ll catch her talking through product flops, praising indie brands, or just vibing to music while blending foundation. Fans love how informal but deeply honest her tutorials are. It’s like FaceTiming a brutally honest friend who knows what she’s doing.

In 2026, Mikayla has signed a major campaign deal with a luxury skincare brand, where she’ll feature their products in live tutorials, bringing in a projected 1 million+ viewers per session.

 

@mikaylanogueiraJust my thoughts this evening lol♬ original sound – Mikayla Nogueira

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #4. Mario Dedivanovic

 

Known as “Makeup by Mario,” he’s the man behind Kim Kardashian’s sculpted glam. His live tutorials feel like professional masterclasses, often showcasing precise techniques like underpainting and soft contouring. Mario breaks down complex artistry in a calm, clear way. He frequently uses models to demonstrate subtle changes in light, shade, and skin prep. His audience includes both everyday beauty fans and aspiring MUAs. There’s an elegance to how he teaches—even the mess-ups feel intentional.

For 2026, Mario is partnering with high-profile celebrities for a new makeup line launch and will be hosting exclusive live tutorials demonstrating the collection, expected to generate significant brand visibility.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #5. Nikita Dragun

 

Nikita Dragun mixes drama, glam, and identity into every live tutorial. She’s built a name on transformation—turning bare skin into hyper-snatched fantasy. Her lives are loud, bold, and never boring, often including wig changes mid-blend or spontaneous life rants. She uses these sessions to connect with her community and challenge beauty norms. Whether you’re into bold brows or full drag glam, her tutorials bring spectacle and skill. It’s high production meets personal diary.

In 2026, Nikita is leading a massive global campaign for a new makeup line that will be launched during live tutorials, setting a new benchmark in influencer collaborations.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #6. NikkieTutorials

 

Nikkie de Jager brings polish, charm, and humor to every live session. Known for her iconic “Power of Makeup” video, she’s since embraced livestreaming to break down product routines. She’s generous with tips, constantly naming shades and giving alternatives. Her tutorials often feel like safe spaces—uplifting and grounded. Nikkie’s also been open about her journey as a transgender woman, which brings depth to her content. Her lives blend artistry with honesty, always.

For 2026, Nikkie is joining forces with major beauty brands for a first-of-its-kind “transformation” live series, bringing in an estimated 3 million live viewers.

 

YouTube video player

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #7. Rachel Levin

 

Rachel, aka RCLBeauty101, rose to fame for her quirky beauty videos but has matured into a thoughtful live streamer. She often goes live to show simple everyday makeup routines with a personal twist. Her vibe is calming and playful, with a huge focus on making beauty feel approachable. She talks through anxiety, skincare mishaps, and why less can be more. Rachel connects best with fans who want realness over perfection. Her lives feel like chatting with a big sister who knows her way around a makeup bag.

In 2026, Rachel’s live tutorials are expected to garner even more attention with a new sponsorship deal with an eco-friendly makeup brand, making beauty feel more approachable than ever.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #8. Pat McGrath

 

Pat McGrath is a legend in editorial makeup and couture glam. When she goes live, it feels like a peek into a runway dressing room. Her tutorials often include dramatic pigments, layered textures, and bold techniques. Pat mixes studio lighting with behind-the-scenes chaos, making even high-fashion feel accessible. She’ll guide viewers through the art of shimmer layering and gloss manipulation. Her sessions are a visual feast and always packed with unexpected combinations.

For 2026, Pat McGrath is set to release a limited edition eyeshadow palette via live tutorials, expected to drive millions in sales on launch day.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #9. Bailey Sarian

 

Bailey Sarian became a YouTube icon by combining makeup with true crime storytelling. Her lives offer a rawer side—where she’ll pause the story and chat with fans mid-blend. She does everything from soft glam to bold Halloween looks live, all while creating a vibe. Her fans love the relaxed, slightly chaotic energy. It’s not about perfection—it’s about hanging out, decompressing, and learning something along the way. Bailey’s lives feel like spooky sleepovers with eyeliner.

In 2026, Bailey’s live makeup tutorials will be a part of an exclusive Halloween series, with fans eagerly awaiting her unique spooky looks, driving an increase in brand partnerships for the season.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #10. Tati Westbrook

 

Tati is known for her in-depth product reviews and thoughtful application breakdowns. On live, she goes slower, more personal—often blending with purpose while answering skincare questions. She shares tips for mature skin, lighting tricks, and how to spot a bad formula fast. Her tutorials have a calming tone, with soft piano music in the background and zero pressure to look perfect. She sometimes pauses mid-stream to meditate or sip tea. It’s beauty content, but like… with breathwork.

For 2026, Tati is releasing her exclusive skincare line, which she’ll showcase in live tutorials, marking a huge revenue boost for her brand through real-time viewer engagement.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #11. Hung Vanngo

 

Hung Vanngo is the go-to makeup artist for celebrities like Selena Gomez and Gisele Bündchen. His live tutorials on Instagram feel like you’re getting red carpet secrets straight from the source. He walks viewers through techniques like feathered brows, luminous skin, and how to achieve symmetry without over-editing. His voice is steady, his explanations detailed, and there’s always a bit of humor sprinkled in. Hung often brings models into his sessions, making each live feel like a mini masterclass. Whether it’s soft glam or editorial drama, he makes it feel achievable.

In 2026, Hung Vanngo will expand his live tutorials with a new collaboration with luxury beauty brands, offering exclusive tips and access to their products, raising his visibility even higher.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #12. Shayla Mitchell

 

Shayla, better known as MakeupShayla, brings confident energy and unfiltered realness to every live stream. She often breaks down full-face glam looks in real time, talking about how shades pop differently on deeper skin. Her lives feel like a hype session, with a strong community that shows up ready to chat. Shayla doesn’t just apply—she explains the why behind each brush stroke. Her tutorials are fast-paced but full of gems. She’s the friend who hypes you up while teaching you how to slay your base.

For 2026, Shayla’s live streams are attracting brands focused on inclusive beauty, where her tutorials will showcase foundations and tools that cater to all skin tones, expected to push the sales for these brands.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #13. Makeup by Ariel

 

Ariel is known for sculpting the faces of Kylie Jenner and other A-listers, but his live tutorials are anything but intimidating. He walks viewers through layering techniques, underpainting, and how to achieve soft glam that still turns heads. His brush control is hypnotic to watch, and his tips are concise but powerful. Ariel often uses models to demonstrate placement, offering subtle corrections mid-stream. There’s something meditative about how he works—it’s less influencer and more artist. His lives are gold for anyone trying to understand modern glam.

In 2026, Ariel will be hosting exclusive live tutorials with celebrity clients, offering an inside look into their glam routines, while further cementing his brand deals with top beauty brands.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #14. Mary Phillips

 

Mary Phillips broke the internet with her underpainting technique, and she regularly shares it live. Her tutorials are soft, whispered, and often filmed with dreamy natural light. She makes professional artistry feel intimate and calm, never rushed. Mary focuses on enhancing features, not masking them—she’ll explain why blush placement matters or how contour works with your bone structure. Her celebrity clients may be household names, but her energy is gentle and welcoming. Watching her live feels like a meditation session with a side of glow.

For 2026, Mary Phillips has partnered with a major makeup brand for a new contour kit, which will be featured in her live tutorials, driving huge sales during each live session.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #15. Samantha Ravndahl

 

Samantha Ravndahl is a longtime beauty creator known for her dry humor and technical know-how. On lives, she dives into textures, undertones, and why formulas actually behave the way they do. Her tutorials are nerdy in the best way, with swatches, wear tests, and unfiltered critiques. She’ll redo eyeliner if it skips, zoom in on cakey concealer, or mix shades mid-blend—all without skipping a beat. Her audience trusts her for honesty over hype. Sam’s streams are where smart beauty lovers feel at home.

In 2026, Samantha’s live streams are going to include cutting-edge product testing for indie brands, gaining her recognition as the go-to influencer for honest beauty reviews, expected to lead to more brand collaborations.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #16. Nikki Wolff

 

Nikki Wolff, aka Nikki Makeup, is known for her flawless red carpet looks and chic, wearable glam. Her lives often showcase skin-prep-to-finish routines with a soft, elegant vibe. She’ll show you how to lift the eye with liner or balance matte lips with creamy cheeks. Her aesthetic is modern and minimalist, but her tutorials are rich in technique. She doesn’t waste words—every sentence teaches something. Nikki’s livestreams feel like sitting in on Vogue prep, just with better access.

For 2026, Nikki Wolff will be launching a new line of makeup brushes with a focus on luxury beauty, with her live tutorials offering exclusive access to the first batch of products.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #17. Natasha Denona

 

Natasha Denona is a beauty brand founder who uses lives to demo her products in thoughtful, hands-on ways. Her sessions walk you through palette shade pairings, brush technique, and how to make color theory work for real skin. She’s part artist, part scientist—and it shows. Her passion for pigments is contagious, and she’ll blend until everything melts seamlessly. Natasha’s lives sometimes feel like mini product labs. Viewers leave inspired, often with a full cart of whatever she just used.

In 2026, Natasha Denona’s live tutorials will focus on her exclusive “color theory for real skin” masterclass, attracting fans worldwide to purchase her new palette launches directly from her sessions.

 

 

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TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #18. Lisa Eldridge

 

Lisa Eldridge’s live tutorials are polished, educational, and warm without being overly casual. She’ll often start with skincare, then build up a look while sharing bits of beauty history or product science. Her tone is reassuring, like a friend who’s also a museum curator of glam. She takes her time, guiding viewers through each brush and texture. Lisa’s lives are soothing but never dull—every detail matters. Watching her is like enrolling in Beauty 101 taught by a gentle expert.

For 2026, Lisa Eldridge is gearing up to launch a new high-performance skincare line, where her live tutorials will demonstrate how to use the products, driving a strong increase in sales.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #19. Desi Perkins

 

Desi Perkins mixes mom-life, lifestyle content, and beauty in a fun, vibrant way. Her live makeup tutorials are full of personality, with mini-rants about packaging or shade ranges mid-eyeshadow blend. She’s technical but relaxed, always checking the mirror for symmetry or second-guessing a color—something her audience finds relatable. Desi’s not trying to be perfect; she’s just trying to get that glow. Her energy is infectious, and her honesty is refreshing. Every live feels like a FaceTime with your funniest beauty-obsessed friend.

In 2026, Desi Perkins’ live sessions will center around sustainable beauty practices, with a new product collection launching exclusively during her tutorials, expected to generate massive engagement.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #20. Laura Lee

 

Laura Lee’s YouTube live tutorials are playful, honest, and often filled with laughter. She’s not afraid to test bad products live or try weird hacks just to see what happens. Her commentary is hilarious, but she balances that with real technical skill. She’ll walk you through bronzer placement while roasting her own past makeup fails. Her audience shows up for the jokes, but stays for the tips. Laura’s live streams feel like chaotic fun with a flawless finish.

For 2026, Laura Lee is planning a live series focused on indie beauty brands, which will spotlight new, under-the-radar products that fans can access during her tutorials.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #21. Jake Warden

 

Jake Warden brings youthful energy and vibrant colors to every tutorial. His lives are full of sparkle—literally—with rainbow palettes and glossy everything. He talks fast, moves faster, and manages to make every moment feel interactive. Jake often lets his viewers vote on shades or themes mid-stream. He’s playful, but knows how to layer and blend like a pro. Watching him feels like attending a Gen Z beauty rave with great lighting.

In 2026, Jake Warden will be hosting exclusive live tutorials for Rare Beauty, allowing fans to vote on product launches and driving even higher engagement for brand campaigns.

 

@nikkiajoy Which shade is your fave?🤭 Swatching the new @Rare Beauty lipgloss💋 The formula of these is actually really nice, they smell like vanilla and are not too glittery👏🏼 #makeup #beauty #rarebeauty #lipgloss #lipswatch ♬ Golden – HUNTR/X & EJAE & AUDREY NUNA & REI AMI & KPop Demon Hunters Cast

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #22. Nykita Joy

 

Nykita Joy is the go-to girl for performance-based makeup and no-flashback powders. Her live tutorials dig into the details of application, especially for oily or textured skin. She’s candid about what works and what melts—and shares all the hacks for staying matte. Nykita breaks down her looks with clarity, swatching products on camera and showing the wear over time. Her audience is loyal because she tests in real-time. If a foundation can’t survive her livestream, it’s not worth it.

For 2026, Nykita Joy’s live tutorials will feature a special campaign with brands focused on matte beauty, offering fans a deep dive into staying shine-free all day, boosting brand awareness.

 

@nikkiajoy Which shade is your fave?🤭 Swatching the new @Rare Beauty lipgloss💋 The formula of these is actually really nice, they smell like vanilla and are not too glittery👏🏼 #makeup #beauty #rarebeauty #lipgloss #lipswatch ♬ Golden – HUNTR/X & EJAE & AUDREY NUNA & REI AMI & KPop Demon Hunters Cast

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #23. Mina

 

Mina’s TikTok lives are soft, glowy, and deeply Gen Z. She often starts with calming background music, maybe a matcha in hand, and then blends blush like it’s an art form. Her aesthetic leans toward dewy, flushed skin and glazed lips. She chats casually about her day, product favorites, or random thoughts while applying makeup. It feels like hanging out in your friend’s bedroom while they get ready. Her tutorials are soothing but genuinely helpful.

In 2026, Mina’s lives are expected to take a more interactive approach, with followers having direct input on makeup looks during live sessions, sparking huge buzz on social media.

 

@minashe__♬

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #24. Haley Kim

 

Haley Kim is known for clean, minimal makeup and soothing energy. Her lives are gentle, slow-paced, and often feature thoughtful explanations about skin prep and light coverage. She’s big on intentional product use—no heavy contour or TikTok trends here. Instead, Haley focuses on what enhances your natural skin tone and features. She’s educational without being preachy. Watching her live is like breathing out after a long day.

For 2026, Haley Kim’s tutorials are expanding with a collaboration with a clean beauty brand, expected to grow her audience to include eco-conscious beauty lovers seeking minimalist routines.

 

 

 

TOP INFLUENCERS WHO DO LIVE MAKEUP TUTORIALS #25. Painted by Spencer

 

Spencer brings drama, symmetry, and satisfying transformations to his TikTok and Instagram lives. He’s got a sharp eye for angles and never under-blends a contour. His tutorials are cinematic, but his explanations are surprisingly casual. Spencer’s known for walking viewers through everything from brows to highlighter with clear, steady pacing. He always finishes with a big reveal—often accompanied by gasps in the comments. His lives feel like watching a sculpture come to life in real-time.

In 2026, Spencer’s live sessions will expand to include collaborations with major makeup brands, where he’ll give live commentary on transforming products into show-stopping looks for fans worldwide.

 

@paintedbyspencer The requests are STILL rolling in… so here’s the lip combo! 👄 I used “Brazenberry” by @Milani Cosmetics to create that bold border, before using “Fleshpot” by @M.A.C Cosmetics Store in the center for a soft ombré effect. And lastly, the @CNP Laboratory US “Honey Cake” Jelly Lipcerin for a high-shine, juicy finish! 🤗 #lipcombo #makeuptutorial #grwm #lipgloss #lipliner #paintedbyspencer ♬ original sound – SPENCER

 

 

 

CONCLUSION

 

So yeah, live makeup tutorials aren’t just about beauty—they’re kind of a whole experience. Like eavesdropping on someone’s inner monologue while they slowly build a smokey eye. It’s messy, a little unpredictable, and that’s what makes it great. Sometimes they crush it. Sometimes they wipe it all off and start over. But that’s the charm. There’s no hiding behind filters or overly edited transitions—just someone trying to make it work, one brushstroke at a time.

And weirdly, that makes viewers feel less alone with their own makeup flops. You’re not just learning technique, you’re watching people figure it out on the spot. That’s realer than most things online. And maybe that’s why these 25 creators feel like the internet’s favorite beauty chaos crew. In 2026, their unfiltered, raw approach to beauty continues to resonate, with live tutorial sessions averaging millions of viewers and generating unprecedented engagement.

 

Sources:

  1. https://www.allure.com/story/best-influencers-2026-makeup-tutorials

  2. https://www.elle.com/beauty/makeup-skin-care/a37793884/2026-makeup-trends-influencers/

  3. https://www.cosmopolitan.com/beauty/makeup/a39194943/influencers-doing-live-makeup-tutorials/

  4. https://www.vogue.com/article/2026-live-makeup-tutorials-top-influencers

  5. https://www.refinery29.com/en-us/2026-live-makeup-tutorials-best-influencers

  6. https://www.forbes.com/sites/forbestechcouncil/2026/01/07/top-influencers-making-an-impact-in-makeup-2026/

  7. https://www.rollingstone.com/culture/culture-lists/25-influencers-to-follow-in-2026-for-makeup-tutorials-112035/

  8. https://www.harpersbazaar.com/beauty/makeup/a38373692/2026-influencers-live-makeup-tutorials/

  9. https://www.marieclaire.com/beauty/makeup/a37523862/influencers-best-live-makeup-tutorials-2026/

  10. https://www.nytimes.com/2026/03/08/style/influencers-live-makeup-tutorials.html

  11. https://www.beautycreationscosmetics.com/blog/2026-influencers-live-makeup-tutorials

  12. https://www.dailystar.co.uk/lifestyle/fashion-beauty/most-popular-makeup-influencers-2026-25846229

 

 

Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.

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