1
Followers~21.7MThreads
Sports (Football)
Net Worth
~$200M
Paris Saint-Germain career income, Al-Hilal Saudi Pro League contract income (joined 2023 for a reported $100M+ deal), Santos FC return income, Brazil national team career income, Nike lifetime endorsement deal income, brand partnership income, and a Neymar Jr. Threads growth authority whose football career's combination of extraordinary skill and perpetual controversy produces the specific type of content that the Threads algorithm rewards above most other celebrity categories — a creator whose professional life generates genuine news (transfer sagas, injury updates, comeback attempts, on-field brilliance and off-field incidents) on a regular basis feeds the platform's interest-graph curation with fresh, emotionally-activating content that keeps followers returning to his Threads account specifically rather than encountering his content incidentally, and whose global football fanbase across Brazil, Europe, and the Middle East gives his Threads growth the geographic diversity that makes him simultaneously the fastest-growing sports account across multiple regional Threads markets at once.
Paris Saint-Germain career income, Al-Hilal Saudi Pro League contract income (reported $100M+ deal), Santos FC return income, Brazil national team career income, Nike lifetime endorsement deal income, brand partnership income, and a Neymar Jr. Threads growth authority whose combination of extraordinary skill and perpetual controversy generates the specific type of fresh, emotionally-activating content the Threads algorithm rewards most — his global football fanbase across Brazil, Europe, and the Middle East makes him simultaneously the fastest-growing sports account across multiple regional Threads markets at once.
2
Followers~19.3MThreads
Music & Entertainment
Net Worth
~$1.1B
Rare Beauty founder income — the brand launched September 2020 and crossed $100M in annual sales within two years, Celebrity Net Worth estimate ~$1.1B driven primarily by Rare Beauty equity, Disney Channel career income from Wizards of Waverly Place and other productions, music income from multiple albums and tours, Only Murders in the Building acting income, Lupus diagnosis and kidney transplant in 2017 (donated by best friend Francia Raisa), Forbes confirmed billionaire status from Rare Beauty equity as of 2023, documentary "My Mind and Me" releasing on Apple TV+ November 2022 covering her mental health journey, and a Selena Gomez Threads growth authority whose combination of business billionaire status, health advocacy, acting career, and music platform gives Threads the specific multi-category content diversity that drives the highest follower compounding rate on the platform — a creator who can post about a new Rare Beauty product, a mental health observation, an Only Murders set moment, and a personal reflection in the same week is delivering the content variety that keeps the Threads recommendation algorithm serving her posts to non-followers who encounter any one of those categories in their interest graph, producing organic follower growth from audiences that would never have followed a single-niche account.
Rare Beauty founder income (launched September 2020, crossed $100M annual sales within two years), Disney Channel career income, music income, Only Murders in the Building acting income, Forbes confirmed billionaire status from Rare Beauty equity as of 2023, lupus diagnosis and 2017 kidney transplant donated by Francia Raisa, documentary "My Mind and Me" on Apple TV+ November 2022, and a Selena Gomez Threads growth authority whose multi-category content — beauty business, mental health advocacy, acting, music — drives the highest follower compounding rate on the platform by serving her posts across multiple interest-graph audiences simultaneously.
3
Followers~18MThreads
Content Creator
Net Worth
~$9M
Estimated ~$8–10M, Hype House collective founding member income, YouTube ad revenue and sponsorship income from multi-million subscriber channel with 1B+ total views, TikTok income, brand deal income in fashion, beauty, and technology, merchandise income, real estate investment income, music career income including single "Burning Down" which cracked the US Billboard Hot 100 with a Joe Jonas remix, album "Ordinary" released 2025 topping charts in US, UK, Canada, and Australia and becoming the UK's longest-running number-one single of the 2020s exceeding Ed Sheeran records, Love Is Blind Season 8 reunion performance triggering streaming surge for Ordinary, married Kouvr Annon June 2024 after meeting in 2018 with Kouvr inspiring several of his songs, mother passed away during his childhood which he has spoken about openly as a formative influence on his creative work, and an Alex Warren Threads growth authority whose influencer-to-musician transition is the most commercially complete personal rebrand on this list — a Hype House creator who becomes a genuine chart-topping musician is not expanding his content portfolio but replacing one professional identity with a deeper one, and whose Threads audience growth reflects the specific loyalty premium that music fans give to creators they followed before the music era arrived, meaning his 18M Threads following includes a core of fans who feel personally invested in his success in a way that celebrity-born followers rarely match.
Estimated ~$8–10M, Hype House founding member income, YouTube 1B+ total views income, music career income including "Ordinary" topping charts in US, UK, Canada, and Australia (UK's longest-running number-one of the 2020s), Joe Jonas remix of "Burning Down" on Billboard Hot 100, Love Is Blind Season 8 reunion performance, married Kouvr Annon June 2024, and an Alex Warren Threads growth authority whose influencer-to-genuine-chart-topping-musician transition is the most commercially complete personal rebrand on this list, with a Threads following that includes a core of fans personally invested in his success in a way celebrity-born followers rarely match.
4
Followers~16.9MThreads
Beauty & Fashion
Net Worth
~$700M
Celebrity Net Worth ~$700M confirmed, Forbes ~$670M, Kylie Cosmetics founder with 51% sold to Coty Inc. for $600M in 2019 retaining 44% stake, Kylie Skin, Kylie Baby, Khy fashion line launched 2024 (hit $1M in sales within the first hour), Sprinter vodka soda beverage line, The Kardashians Hulu $100M multi-season deal income, real estate portfolio valued at $80M, reportedly up to $1.835M per Instagram post, publicly confirmed relationship with Timothée Chalamet from 2023 with red-carpet appearance at the 70th David Di Donatello Awards in Rome May 2025, attended Paris Fashion Week Miu Miu SS26 show October 2025, and a Kylie Jenner Threads growth authority whose Meta ecosystem integration gives her Instagram-native audience the lowest-friction conversion path to Threads of any celebrity on this list — a creator whose 399M Instagram followers are already inside the same Meta app family receives Threads follow suggestions with a single tap, and whose Cosmetics-and-fashion content universe translates to Threads' text-and-image format with the specific product announcement and behind-the-scenes content that drives the highest follow-to-engage ratio on the platform.
~$700M net worth, Kylie Cosmetics 44% stake, Khy fashion line $1M first-hour sales, Sprinter vodka soda, The Kardashians Hulu $100M deal, $1.835M per Instagram post, Timothée Chalamet relationship confirmed 2023, Paris Fashion Week Miu Miu SS26 October 2025, and a Kylie Jenner Threads growth authority whose Meta ecosystem integration gives her 399M Instagram followers the lowest-friction conversion path to Threads of any celebrity on this list.
5
Followers~15.6MThreads
Beauty & Business
Net Worth
~$1.7B
Celebrity Net Worth ~$1.7B confirmed, SKIMS shapewear founder income — SKIMS most recently valued at $4B, KKW Beauty income, The Kardashians Hulu $100M multi-season deal income, Keeping Up with the Kardashians TV income, SKKN skin care line income, private equity firm SKYY Partners investment income, legal advocacy and criminal justice reform work, Balenciaga controversy and recovery (dropped by Balenciaga after 2022 campaign controversy but brand relationship restored), Kim K and Pete Davidson relationship that generated enormous Threads engagement during 2022, and a Kim Kardashian Threads growth authority whose business empire coverage is the most institutionally credible on this list for the specific Threads demographic interested in the intersection of celebrity and entrepreneurship — SKIMS reaching a $4B valuation from a shapewear brand founded in 2019 is a business story that Threads' educated, engagement-forward user base discusses with a seriousness that pure celebrity content rarely generates, and whose criminal justice reform advocacy (she successfully advocated for the release of Alice Marie Johnson and has continued to work on clemency cases) gives her Threads content the genuine public interest dimension that distinguishes institutional celebrity from brand-building celebrity.
~$1.7B net worth, SKIMS founder (valued at $4B), KKW Beauty, The Kardashians Hulu $100M deal, SKKN skin care, SKYY Partners private equity income, criminal justice reform advocacy including Alice Marie Johnson clemency case, and a Kim Kardashian Threads growth authority whose SKIMS business story and criminal justice reform work give her Threads content the institutional credibility and public interest dimension that distinguishes her from pure celebrity accounts.
6
Followers~13.6MThreads
Music
Net Worth
~$1.1B
Forbes confirmed billionaire status 2023 driven primarily by Eras Tour — the highest-grossing concert tour in history at over $1B in revenue — Taylor's Version re-recordings income reclaiming master rights from Scooter Braun's Ithaca Holdings, Reputation, Folklore, Evermore, and Midnights album income, NFL relationship visibility from attending Kansas City Chiefs games supporting Travis Kelce, Travis Kelce relationship confirmed public 2023 and ongoing, merchandise empire income, and a Taylor Swift Threads growth authority whose Swiftie fan community is the most organically active community on any social platform — Swifties do not passively consume Taylor's Threads content but treat each post as a cultural event to be analyzed for Easter eggs, hidden references, and announcement signals, generating the specific type of engagement acceleration (immediate resharing, comment threads, fan theories) that Threads' algorithm identifies as the highest-virality content signal and which cascades her posts to non-followers at a rate that systematically outperforms creators with far larger base followings, making her Threads growth rate disproportionate to her posting frequency because each post is amplified by millions of unpaid community curators.
~$1.1B Forbes confirmed billionaire, Eras Tour over $1B revenue (highest-grossing concert tour in history), Taylor's Version re-recordings reclaiming master rights from Scooter Braun, Travis Kelce relationship confirmed public 2023 ongoing, and a Taylor Swift Threads growth authority whose Swiftie community treats each post as a cultural event to analyze for Easter eggs and hidden signals — generating the algorithm-identified virality cascade that makes her Threads growth rate disproportionate to her posting frequency.
7
Followers~13.4MThreads
Music & Acting
Net Worth
~$400M
Decades of music income across 10 studio albums, touring income, acting income from Selena (1997), The Wedding Planner (2001), Monster-In-Law (2005), Hustlers (2019), Marry Me (2022), Atlas (2024), and This Is Me...Now: A Love Story (2024), JLo Beauty skincare line income, JLo x Coach collaboration income, American Idol judge income, divorce from Ben Affleck finalized 2024 after rekindled romance from 2022 and wedding August 2022, This Is Me...Now documentary and album releases in 2024 generating significant media coverage, and a Jennifer Lopez Threads growth authority whose divorce media coverage is the most commercially instructive recent example of how personal narrative drives Threads follower acquisition faster than any content strategy — the public discussion of her Ben Affleck reunion (2022), marriage (August 2022), and subsequent separation and divorce (2024) generated a compounding series of Threads engagement events each of which attracted followers who arrived for the relationship story and stayed for her broader content, and whose 40+ year entertainment career gives her Threads archive depth that newer creators cannot match.
~$400M, 10 studio albums, acting income from Selena through Atlas, JLo Beauty skincare line, JLo x Coach collaboration, American Idol judge income, Ben Affleck marriage August 2022 and divorce finalized 2024, This Is Me...Now documentary and album 2024, and a Jennifer Lopez Threads growth authority whose Ben Affleck reunion-marriage-divorce narrative generated a compounding series of follower acquisition events each of which brought new audiences who stayed for her broader content.
8
Followers~13.3MThreads
Fashion
Net Worth
~$6M
Forbes Top Creators 2025 at $5M confirmed annual earnings ranked #48 (only person of Nigerian descent on the list), Forbes 30 Under 30 Art & Style 2023, TIME 100 Creators July 2025 "Leaders" category, IMG Models scouted after going viral on TikTok for the Vogue Challenge in January 2020, Balmain Spring/Summer 2022 runway debut, Dior, Fendi, Ralph Lauren, Coach New York, and Revlon runway and campaign income, 7.5M Instagram and 13.7M TikTok combined audience, Sony LinkBuds endorsement income, Vogue "TikTok's best-dressed guy" designation, dropped out of Texas State University electrical engineering to pursue fashion, and a Wisdom Kaye Threads growth authority whose fashion authority credibility gives him Threads reach into audiences that pure social-media-native fashion accounts cannot access — the Balmain and Dior runway credibility means that when he posts Threads content about fashion, he is posting as someone whose professional credentials are institutional rather than algorithmic, and whose Nigerian-American identity and Houston background give his fashion perspective a geographic and cultural specificity that the predominantly European and New York-centric fashion creator category cannot replicate, making him the most globally distributed fashion Threads creator in terms of audience geographic diversity.
Forbes Top Creators 2025 at $5M confirmed annual earnings #48, Forbes 30 Under 30 Art & Style 2023, TIME 100 Creators July 2025 "Leaders" category, only Nigerian descent on Forbes 2025 list, IMG Models scouted, Balmain/Dior/Fendi/Ralph Lauren runway income, Vogue "TikTok's best-dressed guy", dropped out of Texas State electrical engineering, Sony LinkBuds endorsement, and a Wisdom Kaye Threads growth authority whose institutional runway credentials give him fashion authority that pure social-media-native accounts cannot match, with Nigerian-American identity giving his content geographic and cultural specificity that the European-centric fashion creator category cannot replicate.
9
Followers~11.7MThreads
Music
Net Worth
~$300M
Celebrity Net Worth ~$300M confirmed, Las Mujeres Ya No Lloran World Tour 2024 extended into 2026 earning over $420M and becoming the highest-grossing tour ever by a Hispanic artist with more than 3.3M tickets sold (Guinness World Record), 4 Grammy Awards including Best Latin Pop Album for Las Mujeres Ya No Lloran (2025), 13 Latin Grammy Awards, 125M+ albums and singles sold worldwide, split from Gerard Piqué in 2022 generating the BZRP Music Sessions Vol. 53 track with Argentine producer Bizarrap that set records as the most-streamed Spanish-language song in its first 24 hours, songs referencing Piqué estimated to have earned $15M directly, Spanish tax fraud case concluded November 2023 with guilty plea to six counts of tax fraud paying ~$15.8M fine and receiving suspended sentence, Rovio Entertainment (Angry Birds) investment income, Isima haircare brand launch, 21-foot-tall bronze statue unveiled in Barranquilla Colombia December 2023, and a Shakira Threads growth authority whose BZRP Music Sessions revenge-pop moment is the clearest recent example of personal narrative converting directly to platform growth — the Piqué split generated a content arc spanning breakup songs, viral BZRP collaboration, legal resolution, and world tour that kept her Threads account in active discussion across five separate public narrative phases, each of which attracted new followers whose initial reason for following was one phase and whose retention was secured by the subsequent ones.
~$300M, Las Mujeres Ya No Lloran World Tour $420M+ (highest-grossing tour by a Hispanic artist ever, Guinness World Record, 3.3M+ tickets), Grammy Best Latin Pop Album 2025, BZRP Music Sessions Vol. 53 most-streamed Spanish-language song first 24 hours, $15M estimated from Piqué-referencing songs, Spanish tax fraud guilty plea November 2023, bronze statue unveiled in Barranquilla December 2023, and a Shakira Threads growth authority whose BZRP revenge-pop moment created a multi-phase content arc spanning five distinct public narrative events that compounded follower acquisition across successive waves.
10
Followers~10.7MThreads
Acting
Net Worth
~$350M
Decades of acting income from The Fresh Prince of Bel-Air, Bad Boys franchise, Men in Black franchise, Ali, The Pursuit of Happyness, Concussion, King Richard (which won him the Academy Award for Best Actor 2022), music income as The Fresh Prince, Westbrook Productions company income, Westbrook Inc. entertainment and media company, Academy Awards incident March 27 2022 when he slapped presenter Chris Rock on stage after Rock made a joke about Jada Pinkett Smith's alopecia and subsequently won the Best Actor award (later being asked to leave the ceremony and eventually having his Oscar revoked in early sanctions), memoir "Will" published 2021, and a Will Smith Threads growth authority whose post-Oscar-incident public rehabilitation narrative is the most watched personal redemption arc in entertainment on Threads in 2026 — his Threads account attracts followers who are actively watching to understand whether a public figure whose public conduct generated the most-discussed live television moment of 2022 can rebuild authentic connection with an audience, and whose content has shifted from promotional to genuinely personal in the post-incident period, giving his Threads posts a raw authenticity that polished celebrity content rarely achieves and that the Threads algorithm identifies as high-quality engagement content because it generates the thoughtful comment thread responses that distinguish genuine community from passive consumption.
~$350M, Fresh Prince, Bad Boys, Men in Black, Ali, King Richard Academy Award Best Actor 2022, Westbrook Productions, memoir "Will" 2021, Academy Awards incident March 2022 slapping Chris Rock on stage after joke about Jada Pinkett Smith's alopecia and receiving sanctions, and a Will Smith Threads growth authority whose post-incident public rehabilitation is the most watched personal redemption arc in entertainment on Threads — his shift to genuinely personal content generates the thoughtful comment thread responses that distinguish real community from passive consumption.
11
Followers~10.6MThreads
Fashion & Entertainment
Net Worth
~$60M
Good American denim and fashion brand co-founded with Emma Grede income, The Kardashians Hulu $100M multi-season deal income, Keeping Up with the Kardashians TV income, Revenge Body With Khloé Kardashian fitness show income, Khloé's public handling of the Tristan Thompson infidelity saga (discovered cheating days before she gave birth to their daughter True in April 2018, confirmed second child via surrogate July 2022 conceived before the final infidelity revelation), and a Khloé Kardashian Threads growth authority whose Good American brand is one of the most commercially significant examples of celebrity-led fashion's size-inclusive evolution — Good American launched in 2016 with $1M in sales in the first day and has maintained commercial relevance by consistently releasing in sizes 00–32 when the industry norm was 00–12, and whose Threads growth reflects the specific loyalty that an audience builds with a creator who navigated public betrayal, body image criticism, and brand-building simultaneously and in public, giving her Threads content the emotional depth that pure fashion or celebrity accounts cannot replicate.
~$60M, Good American denim co-founded with Emma Grede ($1M first day sales, sizes 00–32), The Kardashians Hulu deal, Keeping Up income, Tristan Thompson infidelity discovered before giving birth to True April 2018 and again July 2022, second child via surrogate July 2022, and a Khloé Kardashian Threads growth authority whose Good American size-inclusive fashion brand and publicly-navigated betrayal narrative give her content emotional depth that pure fashion or celebrity accounts cannot replicate.
12
Followers~10.3MThreads
YouTube Creator
Net Worth
~$2.6B
Forbes #1 Top Creator 2025, MrBeast YouTube channel income as the most-subscribed individual creator in YouTube history at 350M+ subscribers, Feastables chocolate brand income valued at over $100M, MrBeast Burger virtual restaurant income, Beast Philanthropy charity channel income, Beast Games Amazon Prime Video competition show income (Season 1 premiered December 2024, reported $100M+ production budget, 50M viewers), and a MrBeast Threads growth authority whose YouTube-scale audience represents the most dramatic follower-count gap between primary platform and Threads of any creator on this list — 350M+ YouTube subscribers converting to 10.3M Threads followers means his Threads presence is operating at less than 3% of his YouTube conversion rate, which simultaneously means his Threads account is dramatically under-penetrated relative to his audience size and that each incremental Threads growth push has a ceiling that is structurally higher than any other creator's ceiling because the reservoir of unconverted MrBeast audience members available to follow his Threads account is larger than most creators' total platform audiences.
~$2.6B, Forbes #1 Top Creator 2025, 350M+ YouTube subscribers (most-subscribed individual creator in history), Feastables chocolate brand $100M+ valuation, Beast Games Amazon Prime Video Season 1 December 2024 ($100M+ budget, 50M viewers), and a MrBeast Threads growth authority whose 10.3M Threads following represents less than 3% of his YouTube audience — the unconverted MrBeast audience available to follow him on Threads is larger than most creators' total platform audiences combined.
13
Followers~8.5MThreads
Acting & Fashion
Net Worth
~$20M
Euphoria acting income (HBO drama, Emmy Award for Outstanding Lead Actress in a Drama Series 2022 becoming the youngest two-time Emmy winner in history), Challengers (2024) acting income directed by Luca Guadagnino, Dune Part One (2021) and Dune Part Two (2024) acting income as Chani, Valentino brand ambassador income, Lancôme brand ambassador income, Tommy Hilfiger collaboration income, relationship with Tom Holland publicly confirmed 2021 and ongoing, and a Zendaya Threads growth authority whose acting critical-acclaim-to-fashion-credibility dual positioning is the most coveted demographic target on the platform — she simultaneously reaches Euphoria's 18–34 drama-viewer demographic, Dune's science-fiction audience, the fashion-forward Valentino and Lancôme audience, and Gen Z's general celebrity-watching community in a combination that produces the highest diversity of non-overlapping audience segments for a single Threads account, meaning her algorithm reach spans interest categories that would require five separate accounts to cover for any brand seeking equivalent platform penetration.
~$20M, Euphoria HBO Emmy Outstanding Lead Actress Drama 2022 (youngest two-time Emmy winner in history), Challengers 2024, Dune Part One and Two as Chani, Valentino and Lancôme ambassador income, Tom Holland relationship confirmed 2021 ongoing, and a Zendaya Threads growth authority whose acting-plus-fashion dual positioning reaches Euphoria drama viewers, Dune sci-fi audiences, fashion audiences, and Gen Z celebrity watchers simultaneously — a combination that produces the highest diversity of non-overlapping audience segments for a single Threads account.
14
Followers~7.9MThreads
Sports (Basketball)
Net Worth
~$1.5B
Celebrity Net Worth ~$1.5B+, NBA career income across Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers, 4x NBA Champion, 4x NBA Finals MVP, 4x NBA Most Valuable Player, LA Lakers lifetime contract income, Spring Hill Company production company income (Springhill Company valued at $725M), Uninterrupted media company income, Blaze Pizza investment income, Liverpool FC minority ownership stake income, Fenway Sports Group investment income, SpringHill Company content deal with Disney+, Space Jam: A New Legacy acting income, Beats by Dre early investor income (sold to Apple for $3B 2014), partner to Savannah Brinson James, son Bronny James was selected in the 2024 NBA Draft by the LA Lakers making LeBron and Bronny the first father-son duo to play on the same NBA team simultaneously, and a LeBron James Threads growth authority whose $1.5B+ business empire content is the most commercially instructive NBA player Threads account in history — he is not posting as an athlete who has business interests but as a billionaire who happens to still play basketball, and whose production company, media company, pizza chain, sports team ownership, and active NBA career provide more varied Threads content categories than any other athlete in the world.
~$1.5B+, 4x NBA Champion, Spring Hill Company valued at $725M, Uninterrupted media company, Liverpool FC minority stake, Fenway Sports Group investment, Beats by Dre early investor (sold to Apple $3B 2014), Bronny James selected by LA Lakers in 2024 NBA Draft making them the first father-son duo to play on the same NBA team simultaneously, and a LeBron James Threads growth authority whose business empire content positions him not as an athlete with business interests but as a billionaire who still plays basketball.
15
Followers~7.3MThreads
Acting & Fitness
Net Worth
~$800M
Fast and Furious franchise acting income, Jumanji franchise acting income, Black Adam acting income, Seven Bucks Productions company income, Teremana Tequila co-founder income (Teremana became the fastest-growing super-premium tequila in history, selling 1M+ cases in 2021), ZOA Energy drink co-founder income, Under Armour Project Rock line income, Forbes highest-paid actor multiple years, WWE career income as "The Rock", University of Miami football scholarship background, married Lauren Hashian October 2019, father of three daughters, and a Dwayne Johnson Threads growth authority whose combination of WWE performer charisma, Hollywood A-list income, and authentic fitness documentation gives him the most wholesome high-engagement Threads account in the $500M+ net worth celebrity category — his Threads content about his 4am workouts, Teremana Tequila builds, and movie productions generates genuine community engagement from demographics ranging from fitness enthusiasts who follow the workout content to film fans who follow the production content to business-minded followers who follow the Teremana and ZOA brand-building content, making his Threads reach the broadest age and interest demographic of any single creator on this list.
~$800M, Fast and Furious and Jumanji franchise income, Seven Bucks Productions, Teremana Tequila (fastest-growing super-premium tequila in history, 1M+ cases 2021), ZOA Energy drink, Under Armour Project Rock line, Forbes highest-paid actor multiple years, married Lauren Hashian October 2019, father of three daughters, and a Dwayne Johnson Threads growth authority whose 4am workout, tequila brand-building, and film production content serves the broadest age and interest demographic of any single creator on this list.
16
Followers~7.4MThreads
Beauty & Lifestyle
Net Worth
~$20M
Celebrity Net Worth ~$20M confirmed, Forbes Top Creators 2025 at $8M annual earnings, Sports Illustrated Swimsuit 2024 digital cover and 2025 full feature, Dancing With the Stars Season 34 finalist income, Poppi equity investment payout from PepsiCo's $1.95B acquisition March 2025, SipMargs canned cocktail investment income, $450K per Instagram Story confirmed publicly, three Super Bowl 2025 commercials for Carl's Jr., Hellmann's, and Poppi, podcast "Hot Mess" launched September 2023 under Alex Cooper's Unwell Network with Cooper severing ties and returning all rights to Earle in February 2025, and an Alix Earle Threads growth authority whose Threads content functions as the most unfiltered version of a creator whose entire brand proposition is unfiltered honesty — if her TikTok GRWM videos are candid, her Threads posts are where the thought arrives before it's been edited for a camera, and the audience that follows her for the honesty on video follows her Threads specifically to access the version of her thinking that precedes even that level of production, making her Threads account the highest-intent follow among all her platforms because it requires the follower to seek it out rather than encounter it through algorithm delivery.
~$20M, Forbes Top Creators 2025 at $8M annual earnings, Sports Illustrated Swimsuit 2024 and 2025, DWTS Season 34 finalist, Poppi equity payout from PepsiCo $1.95B acquisition March 2025, $450K per Instagram Story confirmed, three Super Bowl 2025 commercials, podcast rights returned from Alex Cooper Unwell Network February 2025, and an Alix Earle Threads growth authority whose Threads functions as the most unfiltered version of a creator whose entire brand is unfiltered honesty — the highest-intent follow among all her platforms.
17
Followers~6.6MThreads
Acting
Net Worth
~$130M
Thor franchise income across MCU films including Thor, The Avengers, Thor: The Dark World, Avengers: Age of Ultron, Thor: Ragnarok, Avengers: Infinity War, Avengers: Endgame, and Thor: Love and Thunder, Extraction franchise income (Netflix action films, Extraction 2 released 2023), Centr fitness app co-founder income, Limitless with Chris Hemsworth Disney+ docuseries income about longevity and health optimization (revealed he carries two copies of the APOE4 gene during filming significantly raising his Alzheimer's risk, prompting him to temporarily step back from acting), Limitless subsequent health optimization content including sleep, fasting, cold exposure, and extreme fitness, Australian Outback property lifestyle content, and a Chris Hemsworth Threads growth authority whose Limitless-era health vulnerability disclosure is the most personally profound content shift in the Hollywood A-list Threads category — a $130M actor who reveals on camera that he may have an elevated genetic predisposition for Alzheimer's and then documents his response to that information (lifestyle changes, temporary acting break, health research) gives his Threads content an existential seriousness that Thor promotional content could never generate, and whose subsequent fitness and longevity Threads posts carry the specific weight of someone who is not documenting wellness as a brand but as a personal survival strategy.
~$130M, Thor MCU franchise income, Extraction Netflix franchise income, Centr fitness app co-founder income, Limitless Disney+ docuseries income (revealed double APOE4 gene raising Alzheimer's risk, prompting temporary acting break), and a Chris Hemsworth Threads growth authority whose Limitless-era health vulnerability disclosure gives his longevity and fitness Threads content the existential weight of someone documenting wellness as a personal survival strategy rather than a brand.
18
Followers~6.6MThreads
Fashion & Business
Net Worth
~$20M
Estimated ~$20M post-scandal (down from ~$50–60M peak 2020–21), The Blonde Salad blog launched 2009 pioneering fashion blogger monetization in Italy, Chiara Ferragni Collection in 200+ locations across 25 countries, Harvard Business School case study 2015, first fashion blogger on any Vogue cover (Vogue España April 2015), Forbes 30 Under 30 global 2016, divorced Fedez mid-2025 after Pandorogate scandal, Pandorogate: Italian Competition Authority fined 1.075 million euros December 2023, sent to trial January 2025 for aggravated fraud, acquitted January 2026 (judge ruled prosecutors had not proven the aggravated standard; complaint had been withdrawn), TBS Crew revenue fell over 90% from €17.66M in 2023 to €1.3M in 2024, new relationship with Giovanni Tronchetti Provera publicly confirmed 2025, and a Chiara Ferragni Threads growth authority whose Pandorogate acquittal and comeback narrative is the most commercially consequential recovery story in European digital media in 2026 — her Threads account in early 2026 is documenting a post-acquittal return to public fashion credibility in real time, and every brand collaboration announced, every Milan Fashion Week front-row appearance confirmed, and every personal post that signals emotional recovery from the scandal and divorce adds a chapter to the comeback story that her Threads audience is following with the specific investment of people who have been watching the narrative since the pandoro crisis began in December 2023.
~$20M post-scandal, The Blonde Salad 2009, Chiara Ferragni Collection, Harvard Business School case study 2015, Forbes 30 Under 30 global 2016, divorced Fedez mid-2025, Pandorogate 1.075M euro fine December 2023, acquitted January 2026, TBS Crew revenue fell 90%+ in 2024, new relationship with Giovanni Tronchetti Provera 2025, and a Chiara Ferragni Threads growth authority whose post-acquittal comeback in 2026 is the most commercially consequential recovery story in European digital media — her Threads audience is following the return to fashion credibility in real time.
19
Followers~6.2MThreads
Music (K-pop)
Net Worth
~$50M
Celebrity Net Worth ~$50M confirmed, BTS group income from tours including Love Yourself World Tour $170M in 2019, HYBE Corporation (formerly Big Hit Entertainment) IPO equity stake income, solo debut album GOLDEN released November 2023 selling 2M+ copies on day one, "Seven" featuring Latto debuted at number one on Billboard Global 200 and became the first Korean soloist single to achieve this, exceeded 1B Spotify streams, GOLDEN: The Moments solo exhibition in Seoul August 2024 and New York 2025 (sold out instantly and became the year's top-grossing solo exhibition), I Am Still the Original documentary worldwide premiere December 2024, Calvin Klein global ambassador since March 2023, Hyundai and Samsung endorsement income, $810K per Instagram sponsored post estimated, donated ₩1 billion (~$874K) to wildfire relief March 2025, completed mandatory military service June 11 2025 (expected BTS full group comeback 2026), and a Jungkook Threads growth authority whose BTS ARMY fanbase is the most organically disciplined follower acquisition community on any social platform — ARMY's coordination around supporting BTS members on new platforms means that Jungkook's Threads account growth is partially driven by an organised fan community that treats platform-following as a form of active fandom participation, producing the kind of coordinated growth spike at launch that organic celebrity accounts cannot replicate and which creates the algorithmic momentum that sustains growth well beyond the initial ARMY activation event.
~$50M, BTS Love Yourself World Tour $170M 2019, HYBE Corporation IPO equity income, GOLDEN album 2M+ copies day one, "Seven" first Korean soloist at #1 on Billboard Global 200, GOLDEN: The Moments exhibition sold out in Seoul and New York, I Am Still the Original documentary December 2024, Calvin Klein global ambassador since 2023, donated ₩1B to wildfire relief March 2025, completed military service June 11 2025 (BTS group comeback expected 2026), and a Jungkook Threads growth authority whose BTS ARMY fanbase is the most organically disciplined platform-following community on any social platform — treating Threads-following as active fandom participation.
20
Followers~5.9MThreads
Model & Fashion
Net Worth
~$1M
Industry estimate ~$1M (Forbes 30 Under 30 December 2024, social media income estimated at $650K–$900K annually by Forbes), became the world's youngest transgender model at age 12 in 2015 when signed to Slay Model Management in Los Angeles, IMG Models signed at 16 in August 2019 joining a roster that includes Gisele Bündchen and Kate Moss, Tom Ford runway debut, Versace, Burberry, Jean Paul Gaultier, Alexander McQueen, Thom Browne, and Simone Rocha runway and campaign income, Jean Paul Gaultier x Knwls collaboration campaign in 2023 (six-figure estimated fee), British Fashion Awards Model of the Year 2024 becoming the first transgender woman to win the award, 2025 Victoria's Secret Fashion Show appearance, TikTok absurdist comedy content with 4.3M+ TikTok followers, New York City monologue TikTok series, and an Alex Consani Threads growth authority whose Model of the Year win and TikTok comedy following are the most commercially unusual combination in high fashion — the specific value of a runway model who is also genuinely funny on TikTok is that she reaches the runway audience through her fashion credentials and the TikTok comedy audience through her absurdist videos, with neither audience being the other's primary social media demographic, and whose 21-year-old age combined with a career that began at 12 gives her Threads content the specific depth of someone whose professional life has been documented publicly for nearly a decade while she is still younger than most creators who are just starting theirs.
~$1M, Forbes 30 Under 30 December 2024, world's youngest transgender model at 12 in 2015, IMG Models signed at 16 (Gisele and Kate Moss roster), Tom Ford, Versace, Burberry, Jean Paul Gaultier, Thom Browne, Simone Rocha runway income, British Fashion Awards Model of the Year 2024 (first transgender woman), 2025 Victoria's Secret Fashion Show, Forbes-estimated $650K–$900K annual social media income, 4.3M+ TikTok absurdist comedy following, and an Alex Consani Threads growth authority who simultaneously reaches runway fashion audiences and TikTok comedy audiences that share no demographic overlap.
21
Followers~5.8MThreads
Music
Net Worth
~$340M
Multiple studio albums including Teenage Dream (2010) producing five consecutive US number-one singles (tying Michael Jackson's record for consecutive singles from a single album), American Idol judge income, Las Vegas Residency "Play" income, Blue Origin New Shepard NS-25 suborbital spaceflight May 2024 (flew to space alongside Gayle King, Lauren Sánchez, Kerianne Flynn, Aisha Bowe, and Amanda Nguyễn), engaged to Orlando Bloom and co-parents daughter Daisy Dove Bloom born August 2020, sold music catalog to Litmus Music in 2024, Katy Perry Collections clothing and fashion line income, and a Katy Perry Threads growth authority whose Blue Origin spaceflight is the most unique experiential content event available to any creator on this list — a pop star who became one of the first commercially-flown civilian groups to reach space in May 2024 produced a personal Threads content moment that no other approach to celebrity content creation can replicate, and whose multi-phase career (teen Christian singer, punk-pop rebel, Teenage Dream pop peak, Prism era, Witness controversy, Smile comeback, Vegas residency, catalog sale, space) gives her Threads audience the longest continuous public career narrative in the music category to reference.
~$340M, Teenage Dream five consecutive US number-one singles (tying Michael Jackson's record), American Idol judge income, Las Vegas residency income, Blue Origin NS-25 suborbital spaceflight May 2024 alongside Gayle King and Lauren Sánchez, Daisy Dove Bloom born August 2020, sold music catalog to Litmus Music 2024, and a Katy Perry Threads growth authority whose Blue Origin spaceflight is the most unique experiential content event available to any creator on this list.
22
Followers~5.8MThreads
Music
Net Worth
~$10M
Moo! viral hit income, Hot Pink album income, Say So number-one hit income (with Nicki Minaj remix), Planet Her album income, Scarlet album income (2023), Grammy Award for Best Pop Duo or Group Performance for Kiss Me More featuring SZA (2022), YSL Beauty global ambassador income, Say So TikTok dance trend co-creator Haley Sharpe credit controversy, viral shaved-head moment August 2023 at Schiaparelli Paris Fashion Week show, and a Doja Cat Threads growth authority whose combination of genuine musical artistry and deliberate algorithm-baiting unpredictability makes her Threads account the most consistently viral in the music category — she is not using Threads as a promotional channel but as an extension of a creative persona that is genuinely chaotic, and whose willingness to say unexpected things, post unconventional content, and respond to fan comments in ways that no other artist at her level would produces the specific type of content that Threads users screenshot, quote-reply, and share at rates that transform a 5.8M following into an effective reach that significantly exceeds its nominal size.
~$10M, Say So number-one, Planet Her, Scarlet album 2023, Grammy Best Pop Duo for Kiss Me More featuring SZA 2022, YSL Beauty global ambassador, shaved-head viral moment at Schiaparelli Paris Fashion Week August 2023, and a Doja Cat Threads growth authority whose deliberate unpredictability makes her account the most consistently viral in the music category — her willingness to post content no other artist at her level would creates screenshot-and-share rates that make her effective reach far exceed her nominal following size.
23
Followers~5.5MThreads
Sports (Cricket)
Net Worth
~$130M
Estimated ~$130M, India national cricket team career income as India's most valuable athlete brand, BCCI central contract Grade A+ income at Rs 7 crore annually plus match fees, Royal Challengers Bangalore IPL retention at Rs 21 crore per season, 30+ endorsement deal income at approximately Rs 200 crore annually (Puma One8 line, Myntra, Audi, MPL, Tissot, Vivo, Himalaya, MRF bat sticker), One8 fashion brand income, One8 Commune restaurant chain income (multiple cities), retired from Test cricket and T20 international cricket 2025 while continuing ODI career, 2025 ICC Champions Trophy top performer, married Bollywood actress Anushka Sharma December 2017 with two children, Wrogn clothing brand investment (reported Rs 75.5 crore loss in 2025 with 32% increase in losses), Go Digit Insurance investment, Chisel Gym co-ownership income, Blue Tribe Foods investment income, and a Virat Kohli Threads growth authority whose position as India's highest-earning athlete in a country of 1.4 billion people gives his Threads account a demographic ceiling that no Western celebrity can match — India is Threads' fastest-growing market by total new users and Virat Kohli is the largest celebrity in that market, meaning his Threads growth is structurally determined by Indian internet adoption rates rather than his content quality, and whose retirement from two international cricket formats in 2025 generated the specific milestone-based Threads engagement that career-end announcements produce at the intersection of sport, national identity, and personal legacy.
~$130M, India's most valuable athlete brand, 30+ endorsement deals at Rs 200 crore annually, IPL retention Rs 21 crore, One8 fashion brand and One8 Commune restaurants, married Anushka Sharma December 2017, retired from Test and T20I cricket 2025 while continuing ODI career, 2025 ICC Champions Trophy top performer, and a Virat Kohli Threads growth authority whose position as India's highest-earning athlete in the world's fastest-growing Threads market makes his follower growth structurally determined by Indian internet adoption rates — a ceiling no Western celebrity can access.
24
Followers~4.9MThreads
Comedy & Entertainment
Net Worth
~$5M
Celebrity Net Worth ~$5M confirmed, Forbes Top Creators ranked #20 in 2023 at $10M earnings, #11 in 2024 at $12M earnings, and #9 in 2025 at $14M earnings, Coulda Been Records satirical label Instagram Live talent show income (guests included Drake, Jack Harlow, Chloe Bailey, Chance the Rapper, Justin Bieber, Antonio Brown, 21 Savage, and Ice Spice), Coulda Been Love parody dating series premiered February 2025 with reunion episode following, endorsement income from Amazon, American Express, EA Sports, Meta, Pepsi, PrizePicks, Raising Cane's Chicken Fingers, and Spotify, "Following: Bretman Rock" precursor to "Sneakin' In With Druski" Adidas show, opened for 21 Savage and J. Cole on "The Off-Season Tour" 2021, House Party and Praise This acting income 2023, Grown-ish recurring role as Brock, Streamer Award Best Streamed Collab 2024 for Sleepover Stream with Kai Cenat and Kevin Hart, and a Druski Threads growth authority whose comedy format is the most natively suited to Threads' text-and-reaction structure of any creator on this list — his characters (Kyle Rogger the fraternity student, the flamboyant record executive) are improvisational personas whose bits translate directly to Threads format as character-voice posts that generate the laugh-and-share response that comedy content produces faster than any other category, and whose 25M+ cross-platform following includes a significant Black American comedy audience that Threads has been actively courting as a premium engagement demographic since the platform's launch.
~$5M, Forbes Top Creators #9 in 2025 at $14M annual earnings, Coulda Been Records with Drake, Jack Harlow, Justin Bieber among guests, Coulda Been Love parody dating series February 2025, Amazon, American Express, EA Sports, Meta, Pepsi endorsements, Streamer Award Best Streamed Collab 2024 with Kai Cenat and Kevin Hart, and a Druski Threads growth authority whose improvisational comedy characters translate directly to Threads' text-and-reaction format — generating the laugh-and-share response faster than any other content category.
25
Followers~4.7MThreads
Video Creator
Net Worth
~$10M
YouTube, TikTok, and Instagram magic video content income from a multi-decade video creation career whose illusion-style digital editing tricks have been viewed billions of times across platforms, brand partnership income from a family-friendly brand-safe creator profile that commands premium rates, Apple, Wendy's, and numerous Fortune 500 brand deal income, Vine star pre-TikTok era building one of the earliest multi-million follower audiences on short-form video, married Rachel King 2014 with a family that has been integrated into his content for over a decade, and a Zach King Threads growth authority whose magic-video format is the single most difficult creative category to translate to a text-and-image social platform — his content is video-native in a way that no other creator on this list matches, and his Threads growth is therefore driven not by his ability to replicate his primary content format (impossible on Threads without video embeds) but entirely by his personal voice and off-format personality, making his 4.7M Threads following the most format-agnostic proof of creator-personality value on this list because every one of those followers arrived for who he is rather than what he makes, and whose family-content integration and magic-trick format give him the broadest family demographic reach of any creator in the digital-video category that does not involve children creating content for children.
~$10M, multi-decade video creation career with billions of views across platforms, Apple and Wendy's brand deals, Vine star pre-TikTok era, married Rachel King 2014 with family integrated into content, and a Zach King Threads growth authority whose magic-video format is impossible to replicate on a text-and-image platform — making his 4.7M Threads following the most format-agnostic proof of creator-personality value on this list, every follower arriving for who he is rather than what he makes.
