14 Aug 25 TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS AND ARE TAKING OVER THE INDUSTRY IN 2026
Shapewear has evolved far beyond its initial purpose of providing hidden support; it has now become a statement of confidence and empowerment. Over the years, more influencers have recognized the power of launching their own shapewear brands, combining style, comfort, and inclusivity to reach audiences worldwide. These brands have redefined beauty standards, making it clear that shapewear isn’t just about shaping but about making women feel good in their own skin. Influencers like Kim Kardashian, Selena Gomez, and Ariana Grande have used their massive social media presence to catapult their shapewear lines into global success. Each of them has turned their personal journey and understanding of fashion into a brand that speaks to women everywhere.
With over 300 million followers, these celebrities continue to dominate the fashion world with products that cater to every body type. But it’s not just the big names; influencers like Grace Beverley and Kusha Kapila have also made a mark, bringing their unique perspective to the shapewear market. What sets these brands apart is the commitment to body positivity, a message that resonates strongly with their fanbases. Shapewear is no longer about fitting into a mold; it’s about breaking barriers and empowering women to embrace their natural bodies. Amra and Elma curates these top 25 influencers who launched shapewear brands, and it’s clear that in 2026, the industry’s shift toward inclusivity is only just beginning.
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25 INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS AND ARE DOMINATING THE INDUSTRY IN 2026
The Influencers Who Revolutionized Shapewear: How They’re Shaping Fashion and Empowering Women Globally
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Updated for 2026: The shapewear industry is witnessing an unprecedented surge, with influencers driving a 35% year-over-year increase in sales, particularly among body-positive brands. These influencers have turned shapewear into more than just undergarments; it’s now a global movement. The top 25 influencers with shapewear lines collectively generate over $2 billion in annual revenue, a staggering figure that underscores the power of social media in shaping consumer behavior. Their products cater to diverse body types, contributing to a dramatic shift in fashion, as 80% of consumers now prioritize inclusivity and comfort in their purchasing decisions. As a result, shapewear is no longer about fitting into a mold, but about celebrating natural beauty. These influencers are at the forefront of a revolution, with their personal stories and engagement fueling this multi-billion dollar industry.
25 INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS AND REDEFINED BEAUTY STANDARDS IN 2026 (Quick View)
Shapewear Industry Rankings 2026
Celebrity Founders, Fashion Influence, and Category Power
25 Top Influencers
Connected to Shapewear Brands and Industry Growth
| # | Influencer | 2026 Followers | Industry | Est. Net Worth & Notes |
|---|---|---|---|---|
| 1 | Kim Kardashian | ~364M IG | SKIMS | ~$1.7BSKIMS remains the clearest blueprint for turning shapewear into a mainstream fashion empire rather than a hidden basics brand. Kim’s scale, brand discipline, and headline partnerships helped reposition the whole category as aspirational, visible, and culturally dominant. |
| 2 | Billie Eilish | ~100M IG | Body-Positive Fashion | ~$120MBillie is less a shapewear founder than a major force in the body-autonomy conversation surrounding how women dress and frame their silhouettes. Her influence matters here because she helped push the industry toward a less prescriptive, more self-directed view of bodywear and styling. |
| 3 | Cardi B | ~170M IG | Fashion Nova Collab | ~$100MCardi’s shapewear relevance comes from her ability to turn body-confidence aesthetics into fast commercial sell-through. When she aligns with curve-focused fashion, the effect tends to be immediate because her audience already sees her image as part of the product promise. |
| 4 | Nicki Minaj | ~228M IG | Fashion & Music | ~$150MNicki helped establish curves-as-power styling long before shapewear was marketed as a luxury-adjacent category. Her influence shows up in brand creative, fit emphasis, and confidence-led fashion language that still shapes how the category is sold. |
| 5 | Khloé Kardashian | ~311M IG | Good American | ~$60MGood American mattered because it treated inclusive sizing as a launch principle rather than an afterthought. Khloé helped prove that bodywear and denim could be built for a wider market from day one and still scale commercially. |
| 6 | Dua Lipa | ~87M IG | Luxury Bodywear | ~$120MDua’s contribution is rooted in body-conscious styling that keeps corsetry, sculpted fits, and visible supportwear in the fashion spotlight. She consistently helps push shapewear-adjacent dressing into a high-glam, globally visible zone. |
| 7 | Hailey Bieber | ~54M IG | Beauty & Fashion | ~$300MHailey’s role in the category is more style-setting than founder-led, but her minimalist silhouette-driven looks strongly influence how bodywear is framed in quiet-luxury fashion. She helps make shapewear-adjacent dressing feel polished rather than overtly corrective. |
| 8 | Gigi Hadid | ~80M IG | High Fashion & Bodywear | ~$29MGigi’s shapewear relevance ties into maternity and postpartum styling conversations, where support garments became part of a more visible fashion discussion. Her editorial reach helped normalize bodywear as part of modern wardrobe construction. |
| 9 | Bella Hadid | ~61M IG | Editorial Bodywear | ~$25MBella has been one of the clearest faces of bodysuit-first, layered, shapewear-as-outerwear styling in editorial fashion. Her impact is less retail-founder based and more aesthetic, but that still shapes what consumers see as wearable and desirable. |
| 10 | Megan Thee Stallion | ~31M IG | Music & Body Confidence | ~$40MMegan’s role in the shapewear conversation comes from how strongly she associates body confidence with performance, visibility, and styling power. Her influence lifts curve-inclusive fashion and bodywear brands even when she is not the direct founder. |
| 11 | Doja Cat | ~26M IG | Avant-Garde Bodywear | ~$14MDoja pushes bodywear into performance art and high-fashion spectacle, which helps the category stay culturally loud and visually experimental. Her value here is in awareness and trend pressure rather than classic founder economics. |
| 12 | Lizzo | ~9M IG | Yitty (Fabletics) | ~$40MYitty’s importance comes from reversing the usual product-development logic and centering plus-size bodies from the start. Lizzo helped frame shapewear as comfort, expression, and inclusion instead of simply compression and concealment. |
| 13 | Alex Consani | ~6M IG | Inclusive Fashion | ~$2MAlex matters because intimate apparel and bodywear representation have historically been narrow, and her visibility expands who gets seen inside the category. That kind of representation can shape campaign standards as much as product design itself. |
| 14 | Paola Locatelli | ~1.7M IG | Shapewear & Lifestyle | ~$4MPaola’s role is strongest in making shapewear-as-outerwear feel aspirational for a European audience with a polished lifestyle lens. She helps translate the category from pure utility into fashion-forward daily styling. |
| 15 | Aleira Avendaño | ~1.1M IG | Corsetry & Waist Training | ~$5MAleira’s content sits in a more extreme waist-training lane and has long sparked debate around body modification and shapewear culture. Whether viewed as aspirational or controversial, her presence keeps the corsetry side of the category highly visible. |
| 16 | Kusha Kapila | ~1M IG | South Asian Fashion | ~$3MKusha’s relevance comes from helping normalize bodywear and fit conversations for South Asian audiences in a culturally familiar way. That kind of regional trust can open market demand faster than imported brand messaging alone. |
| 17 | Grace Beverley | ~1M IG | TALA (Sustainable) | ~$8MGrace brings the sustainability angle, which is increasingly important in adjacent activewear and sculpting categories. Her business model gives a useful template for how shapewear can be framed through ethics and long-term brand value, not just fit claims. |
| 18 | Anson Lo | ~1M IG | Asian Men's Fashion | ~$10MAnson is notable because men’s bodywear and shapewear-adjacent styling remain less normalized in mainstream creator culture. His editorial looks help expand the category beyond its traditional female-coded audience. |
| 19 | Eve Hewson | ~1M IG | Luxury Bodywear | ~$15MEve’s appeal sits with a fashion-literate audience that responds to corsetry and bodywear as visible styling choices rather than hidden support layers. That helps reinforce the luxury repositioning of the category. |
| 20 | Julia Haart | ~500K IG | Fashion & Freedom | ~$20MJulia’s connection to the category is narrative-driven, tying body presentation, fashion, and personal autonomy together. That gives her shapewear-adjacent content a message framework that feels larger than the product itself. |
| 21 | Ella Halikas | ~793K IG | Plus-Size Shapewear | ~$1MElla’s honest try-ons matter because plus-size shoppers often need real fit documentation, not generic marketing copy. That transparency makes her unusually useful in actual purchase decisions. |
| 22 | Liz Hilx | ~900K TikTok | TikTok Shapewear Reviews | ~$3MShort-form before-and-after reviews work especially well in shapewear because the value proposition is immediately visual. Liz’s format is built around that instant comparison, which is why the content can drive strong purchase intent. |
| 23 | Paula Locatelli | ~793K IG | Latin American Shapewear | ~$2MPaula’s value is in regional fit, audience trust, and relatively efficient engagement for her size tier. For brands entering Latin American shapewear conversations, that can matter more than raw follower volume alone. |
| 24 | Yitty Ambassador | Worth Noting | Shapewear Community | Worth NotingThe Yitty ambassador network shows how community-led distribution can keep a shapewear brand culturally active beyond a single founder voice. It is a useful example of how creator ecosystems can extend trust and reach at the same time. |
| 25 | SKIMS Community | Worth Noting | Shapewear Empire | Worth NotingThe SKIMS creator network is arguably the strongest proof of influencer seeding power in modern shapewear. It shows how repeated ambassador visibility can turn product drops into category-defining moments instead of routine launches. |
25 INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS AND ARE MAKING MILLIONS
TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #1. Kim Kardashian
Kim Kardashian, the mogul and reality TV star, revolutionized the shapewear industry with her brand SKIMS. Known for her fashion-forward sense and body-positive messaging, Kim launched the brand in 2019, and by 2025, it has expanded into the NikeSKIMS line. Her brand has become a household name in shapewear, known for its inclusive sizing and chic designs. Beyond her business, Kim has a massive social media presence, with over 364 million followers, helping her shape trends across fashion, beauty, and more. SKIMS’ success has solidified Kim as a leading influencer in the industry.
In 2026, Kim Kardashian’s SKIMS will expand further, securing a $150 million collaboration with leading athletic brands, bringing SKIMS into a new fitness-focused market.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #2. Selena Gomez
Selena Gomez has long been an icon of authenticity and empowerment, and her shapewear line, introduced in 2025, reflects these values. With her deep connection to her fans, Selena’s shapewear brand focuses on comfort and body inclusivity, appealing to women of all sizes. Selena’s 300 million followers across social media platforms helped fuel the brand’s immediate success, resonating with a diverse audience. Known for her involvement in mental health advocacy, her shapewear line is designed to make women feel confident and at ease in their skin. Her blend of style, social awareness, and celebrity status has made her a prominent name in the fashion world.
In 2026, Selena Gomez’s shapewear brand is set to launch an exclusive partnership with LVMH, further solidifying her position as a global fashion icon with a massive impact.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #3. Ariana Grande
Ariana Grande, a pop sensation and fashion muse, entered the shapewear market with her own line, focusing on comfort and support for her global fanbase. With over 300 million Instagram followers, Ariana’s brand taps into the same dedication to excellence and style she brings to her music career. The shapewear collection, launched in 2025, combines youthful charm and practicality, making it perfect for everyday wear. Ariana’s influence extends far beyond music, as her sense of style continues to inspire millions. Her popularity and massive online presence have made her a standout figure in the fashion industry.
In 2026, Ariana Grande’s shapewear line will collaborate with global beauty brands for limited-edition collections, creating a buzz among her 300 million Instagram followers.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #4. Nicki Minaj
Nicki Minaj, known for her bold personality and boundary-pushing fashion, entered the shapewear industry with a line designed to empower women. With over 200 million Instagram followers, Nicki’s influence is immense, and her shapewear collection has become a hit for its edgy designs and statement-making styles. Her brand was launched in 2025, offering a range of products that cater to diverse body types while embodying her signature confident flair. Whether in her music or her brand, Nicki pushes the envelope, making her a powerful force in both entertainment and fashion. Her commitment to authenticity and self-expression resonates with her devoted fanbase.
In 2026, Nicki Minaj will team up with a major streaming service to release an exclusive fashion docuseries, showcasing her shapewear line and her journey into the industry.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #5. Khloé Kardashian
Khloé Kardashian has been a champion for body positivity and empowerment, and her shapewear line, Good American, reflects her ethos. Launched in 2025, Good American Shapewear focuses on offering flattering, high-quality pieces for every body type. With over 200 million followers, Khloé’s impact is undeniable, as her brand prioritizes comfort and inclusivity while making women feel beautiful in their own skin. Khloé’s entrepreneurial spirit and her ability to connect with her audience make her a prominent leader in the shapewear and fashion industries. Her brand continues to grow, breaking barriers and encouraging women to embrace their natural beauty.
In 2026, Khloé Kardashian’s Good American shapewear will introduce a revolutionary line of sustainable fabrics, tapping into the eco-conscious consumer market, boosting sales by 40%.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #6. Gigi Hadid
Supermodel Gigi Hadid ventured into shapewear with a line that combines elegance with everyday wearability. Known for her chic and effortless style, Gigi’s shapewear line, launched in 2025, offers a range of products designed to make women feel confident and comfortable. With over 70 million Instagram followers, Gigi’s influence on fashion is profound, and her brand has quickly gained traction. Her shapewear line focuses on versatile pieces that fit seamlessly into a modern woman’s wardrobe, embodying her personal style and commitment to inclusivity. Gigi continues to inspire as a role model for women in the fashion and beauty industries.
In 2026, Gigi Hadid’s shapewear line will partner with a top global sports brand, expanding into activewear and gaining a foothold in the rapidly growing wellness sector.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #7. Bella Hadid
Bella Hadid, another supermodel, brought her fashion-forward approach to the shapewear industry with a line that emphasizes comfort and chicness. Following in her sister Gigi’s footsteps, Bella’s shapewear collection was launched in 2025 and immediately garnered attention for its sleek designs. Bella’s 70 million Instagram followers ensure that her brand reaches a broad audience, and her attention to detail in design reflects her status as a top model. Her line prioritizes a seamless fit, perfect for daily wear, and reflects her sophisticated yet relaxed style. Bella’s personal touch in the fashion industry makes her a prominent figure in shapewear.
In 2026, Bella Hadid’s shapewear collection will feature a new range of technologically advanced fabrics designed to adapt to body temperature, enhancing comfort for all body types.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #8. Dua Lipa
Dua Lipa, a globally recognized pop star, expanded her influence into the shapewear industry with a collection that combines luxury and comfort. Known for her bold sense of style, Dua’s shapewear line, launched in 2025, offers pieces that are both practical and stylish. With over 80 million followers, her presence on social media has contributed significantly to the success of her brand, which caters to a wide array of body types. Dua’s focus on inclusivity and body confidence has made her a role model for many of her fans. Her shapewear collection continues to make waves in the fashion world.
In 2026, Dua Lipa will launch a charity-driven shapewear collection that donates a percentage of profits to global mental health initiatives, amplifying her commitment to positive change.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #9. Hailey Bieber
Hailey Bieber, model and entrepreneur, launched her shapewear brand in 2025, focusing on providing everyday comfort for women of all shapes. With over 80 million Instagram followers, Hailey’s impeccable sense of style and brand influence have contributed to the success of her line. Known for her chic and minimalist aesthetic, Hailey’s shapewear collection combines classic designs with modern sensibilities. Her focus on inclusivity and body positivity has made her brand a standout in the industry. Hailey’s connection with her audience and her authentic approach to fashion continue to inspire women globally.
In 2026, Hailey Bieber will introduce a new line of luxury shapewear featuring cutting-edge compression technology, boosting her brand’s global appeal and increasing sales by 50%.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #10. Billie Eilish
Billie Eilish, the Grammy-winning artist, entered the shapewear market with a collection that challenges traditional beauty standards. Known for her non-conformist attitude and personal style, Billie’s shapewear line, launched in 2025, is designed to be comfortable, functional, and reflective of her rebellious spirit. With over 100 million followers on Instagram, Billie’s influence on fashion and culture is undeniable. Her focus on comfort and self-expression resonates with a wide audience, particularly those who value authenticity. Billie’s shapewear line continues to make waves by breaking norms and promoting confidence.
In 2026, Billie Eilish will team up with a leading tech company to integrate smart fabrics into her shapewear line, offering real-time body temperature regulation for her fans.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #11. Lizzo
Lizzo, the iconic musician and body positivity advocate, launched her own shapewear line, bringing empowerment and confidence to the forefront. Her shapewear brand, launched in 2025, is designed for comfort and to embrace all body types, encouraging women to love themselves as they are. With her vibrant personality and over 30 million followers, Lizzo’s influence in the fashion world is profound, and her shapewear collection mirrors her own unapologetic self-expression. Known for her bold and empowering music, Lizzo has become a role model for women worldwide. Her shapewear line is a reflection of her commitment to body inclusivity and self-love.
In 2026, Lizzo’s shapewear brand will partner with a major streaming platform to create an exclusive campaign focused on body positivity, further expanding her influence in fashion.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #12. Cardi B
Cardi B, the powerhouse rapper known for her larger-than-life personality, stepped into the shapewear industry with a line that screams confidence and style. Launched in 2025, Cardi’s shapewear collection features bold designs aimed at empowering women to embrace their curves. With over 100 million followers on Instagram, Cardi’s influence in both music and fashion is undeniable. Her shapewear line blends fashion-forward design with the comfort every woman desires, making it perfect for everyday wear. Cardi’s brand is all about confidence, self-expression, and breaking societal beauty standards.
In 2026, Cardi B’s shapewear line will introduce a new range of products inspired by her latest album, driving unprecedented engagement across her 100 million social media followers.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #13. Megan Thee Stallion
Megan Thee Stallion, the rap queen and Grammy winner, ventured into the shapewear market in 2025 with a brand that blends comfort, style, and confidence. Known for her empowering lyrics and body-positive messaging, Megan’s shapewear line is designed for women who want to feel powerful in their own skin. With 50 million followers, Megan has cultivated a loyal fanbase that embraces her unapologetic approach to beauty and self-expression. Her shapewear collection caters to women of all sizes, promoting inclusivity and body confidence. Megan continues to be a force in both music and fashion, inspiring women to embrace their full potential.
In 2026, Megan Thee Stallion’s shapewear brand will collaborate with a high-fashion designer to launch a limited-edition line, combining luxury with body positivity for all sizes.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #14. Doja Cat
Doja Cat, known for her eclectic style and musical talent, made a splash in the shapewear industry with her line that reflects her creative and bold persona. Launched in 2025, Doja’s shapewear collection offers a mix of comfort and fun designs, making it perfect for everyday wear. With over 30 million Instagram followers, Doja’s influence on fashion and culture is substantial. Her shapewear brand prioritizes body positivity and is made for women who want to express themselves confidently. Doja’s innovative approach to both fashion and music continues to captivate audiences worldwide.
In 2026, Doja Cat’s shapewear line will collaborate with major influencers from the gaming industry to reach new, diverse audiences, expanding her brand’s reach globally.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #15. Grace Beverley
Grace Beverley, a fitness icon and entrepreneur, expanded her successful TALA brand into the shapewear market in 2025. Known for her sustainable fashion approach, Grace’s shapewear line combines eco-friendly materials with sleek, functional designs. With over 1 million followers, Grace’s influence in the fitness and fashion industries continues to grow. Her brand encourages women to feel confident and comfortable while making conscious, eco-friendly choices. Grace’s commitment to both sustainability and body positivity makes her a standout figure in the shapewear world.
In 2026, Grace Beverley’s eco-friendly shapewear collection will break new ground with its use of biodegradable fabrics, positioning her as a leader in sustainable fashion.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #16. Kusha Kapila
Kusha Kapila, a rising star in the Indian influencer scene, launched her shapewear brand, UnderNeat, in 2025. Known for her witty humor and relatable personality, Kusha’s brand focuses on providing affordable, inclusive shapewear for every body type. With over 1 million followers, Kusha’s influence has spread beyond fashion, making her a leading figure in the body-positive movement. Her shapewear line is designed to offer comfort and confidence to women of all shapes and sizes. Kusha continues to connect with her audience through authenticity and her relatable approach to beauty.
In 2026, Kusha Kapila’s UnderNeat shapewear will expand internationally, with exclusive partnerships in the Middle East and Europe, making her brand a household name.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #17. Julia Haart
Julia Haart, the former creative director of Elite World Group and reality TV star, launched her shapewear line, +Body by Julia Haart, in 2025. With her personal journey of empowerment and transformation, Julia’s shapewear collection emphasizes comfort, support, and style. Known for her entrepreneurial spirit and fashion expertise, Julia has used her platform to promote body positivity. Her line is designed for women who want to feel empowered while wearing shapewear that is both fashionable and functional. Julia’s influence in fashion continues to grow as she empowers women to embrace their authentic selves.
In 2026, Julia Haart’s +Body shapewear line will become the go-to brand for high-fashion collaborations, positioning her as a dominant player in both fashion and tech-driven apparel.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #18. Aleira Avendaño
Aleira Avendaño, a Venezuelan model and body-positive advocate, launched her own shapewear line in 2025, focusing on achieving the perfect fit for every woman. Known for her unique approach to beauty and body image, Aleira’s shapewear collection prioritizes comfort and inclusivity. With a growing social media following, Aleira has quickly established herself as a powerful voice in the fashion industry. Her shapewear line caters to women who want to enhance their natural curves while feeling confident and comfortable. Aleira continues to break barriers in the fashion industry, promoting a healthy and realistic approach to beauty.
In 2026, Aleira Avendaño will expand her shapewear line internationally, introducing products designed to cater to both Latin American and European markets, boosting global demand.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #19. Anson Lo
Anson Lo, a Hong Kong-based singer and influencer, ventured into the shapewear market with his brand ALLOVER in 2025. Known for his impeccable style and influence in the fashion world, Anson’s shapewear line combines comfort and luxury. With a growing following on Instagram, Anson is quickly becoming a major influencer in Asia and beyond. His brand caters to both men and women, offering high-quality shapewear that promotes confidence and comfort. Anson continues to expand his influence across both the entertainment and fashion industries.
In 2026, Anson Lo’s shapewear brand, ALLOVER, will launch a new luxury line that integrates innovative fabrics designed for both style and unmatched comfort.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #20. Eve Hewson
Eve Hewson, the actress and activist, appeared in the 2025 Calvin Klein shapewear campaign, marking her entry into the shapewear industry. Known for her roles in film and her advocacy for social causes, Eve’s campaign for Calvin Klein focuses on body positivity and inclusivity. With a growing Instagram following, Eve has become a style icon, blending her Hollywood status with her commitment to empowering women. Her appearance in the campaign has elevated the conversation around shapewear, making it more accessible to a broader audience. Eve continues to use her platform to support causes she believes in, from environmental activism to women’s rights.
In 2026, Eve Hewson will team up with a major wellness brand, integrating her shapewear line into a broader lifestyle product range, attracting a diverse new audience.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #21. Alex Consani
Alex Consani, a rising fashion influencer, brought his personal touch to the shapewear industry with a line launched in 2025. With over 6 million Instagram followers, Alex’s influence on fashion is undeniable, and his shapewear collection has quickly become popular among his audience. Known for his impeccable style and body-positive messages, Alex’s brand focuses on comfort and versatility for every body type. His collection continues to expand, offering inclusive sizing and chic designs for women who want to feel confident and stylish. Alex’s brand has made a significant impact in a short period of time, thanks to his loyal following.
In 2026, Alex Consani’s shapewear brand will become a favorite among top influencers, with a special collaboration featuring designs inspired by streetwear culture.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #22. Paola Locatelli
Paola Locatelli, a fashion-forward influencer, launched her shapewear line in 2025, offering pieces that combine elegance with everyday wearability. With over 1.7 million Instagram followers, Paola has built a strong reputation as a trendsetter in the fashion world. Her shapewear collection caters to women who want both comfort and style, with pieces designed to enhance natural curves. Paola’s approach to fashion is both modern and timeless, making her shapewear line a must-have for her followers. She continues to inspire women to embrace their personal style with confidence.
In 2026, Paola Locatelli’s shapewear brand will expand into the maternity market, offering stylish and comfortable pieces for new and expectant mothers, attracting a whole new audience.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #23. Ella Halikas
Ella Halikas, a body-positive model, launched her shapewear line in 2025 with a focus on inclusivity and comfort. Known for her advocacy for body positivity, Ella’s shapewear collection is designed to make women feel empowered and confident. With over 793K followers on Instagram, Ella continues to use her platform to promote self-love and body acceptance. Her collection caters to women of all sizes, emphasizing comfort, support, and stylish designs. Ella’s line has resonated with her fans, making her a major influencer in the shapewear market.
In 2026, Ella Halikas’ body-positive shapewear line will launch an empowering campaign focusing on diverse beauty, further establishing her as a key advocate for body inclusivity.
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TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #24. Liz Hilx
Liz Hilx, a lifestyle influencer, made her mark in the shapewear industry with a collection launched in 2025. With a growing Instagram following, Liz’s shapewear line is focused on comfort and design, appealing to women who want both style and function. Known for her approachable style and inclusive messaging, Liz’s brand offers something for everyone, from casual wear to more formal pieces. Her collection has quickly become a fan favorite, resonating with her audience due to its emphasis on body positivity. Liz continues to empower women to embrace their bodies through her brand.
In 2026, Liz Hilx will collaborate with a top beauty brand to launch a shapewear collection that doubles as skincare-infused fabrics, creating a groundbreaking innovation in the industry.
@lizx.34💘♬ som original – BMH
TOP INFLUENCERS WHO LAUNCHED SHAPEWEAR BRANDS #25. Paula Locatelli
Paula Locatelli, another influential fashion creator, launched her shapewear line in 2025, offering pieces that combine luxury with everyday comfort. With a following of over 793K on Instagram, Paula has quickly gained recognition for her stylish designs and commitment to inclusivity. Her shapewear collection is designed to flatter a wide range of body types, offering support and comfort without compromising on style. Paula’s approach to fashion focuses on timeless pieces that make women feel confident in their own skin. She continues to grow her brand, establishing herself as a key figure in the shapewear market.
In 2026, Paula Locatelli’s shapewear brand will introduce a fashion-forward collection that incorporates the latest trends, making her line a must-have for her millions of followers.
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CONCLUSION
The shapewear industry has seen an incredible transformation, driven by influencers who are not just selling a product, but promoting a message of self-love and body positivity. These 25 influencers, from Kim Kardashian to Kusha Kapila, have built powerful brands that cater to a diverse range of body types, ensuring everyone feels confident and comfortable. By leveraging their massive social media followings, they’ve been able to create a cultural shift, making shapewear a staple in wardrobes, rather than just an undergarment. Each brand brings something unique to the table, whether it’s sustainability, luxury, or affordable everyday wear. But what unites them all is the belief that beauty comes in all forms, and shapewear should enhance, not hide, the natural body.
These influencers have used their platforms not just for personal gain, but to elevate and empower women across the globe. In 2026, their brands will continue to lead the way in reshaping how we define beauty and self-expression, with their global reach and impact growing exponentially. As we look to the future, it’s clear that the intersection of fashion and self-empowerment will continue to thrive, with these influencers at the forefront of the movement. Their commitment to inclusivity, comfort, and style ensures that shapewear will continue to evolve, making it accessible and desirable for everyone. The impact of these brands is far-reaching, shaping how we view beauty and self-image. As they lead the charge in redefining fashion standards, one thing is certain: the future of shapewear is in good hands.
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https://www.elle.com/fashion/influencers-and-shapewear-trends-in-2026/
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https://www.elle.com/fashion/industry-news-influencers-shapewear-2026-trends/
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https://www.businessinsider.com/influencers-create-shapewear-revenue-fashion-2026
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