15 Aug 25 TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS SILENTLY RUNNING 2026 REAL ESTATE EMPIRES
In today’s world, influencers aren’t just shaping trends in beauty, fashion, and lifestyle. Influencers who own apartment buildings are now building serious wealth through multi-unit investments across major U.S. cities. Many have moved past brand deals and into long-term assets, acquiring 20 to 200-unit properties that generate steady monthly rental income and equity growth. Their expansion into real estate proves that audience trust can translate into capital, partnerships, and access to off-market deals.
Through YouTube breakdowns, Instagram walkthroughs, and TikTok explainers, they document renovations, financing structures, and cash flow numbers in real time. Some openly share purchase prices in the $5 million to $40 million range, along with occupancy rates and return projections. Amra and Elma tracks how these top 25 creators are turning online influence into hard assets, and in 2026 several of them are consolidating portfolios under LLC structures to scale beyond 500 total rental units.
View this post on Instagram
25 TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS PRINTING MILLIONS IN 2026
These influencers who own apartment buildings are quietly consolidating multi-million-dollar rental portfolios across major cities and scaling faster than traditional developers ever expected
View this post on Instagram
Updated for 2026, several influencers who own apartment buildings now control portfolios exceeding $75 million in combined property value, with some holding 300 to 800 rental units across Miami, Dallas, Phoenix, and Atlanta. Public filings and disclosed deal breakdowns show individual acquisitions ranging from $8 million to $42 million per property, often financed with syndicated capital raised directly from their online audiences. Average annual cash flow per mid-sized complex is reported between $1.2 million and $3.6 million, driven by occupancy rates hovering above 94 percent. A growing number are structuring holdings under multi-entity LLC frameworks to optimize tax efficiency and long-term equity stacking, positioning themselves more like institutional investors than content creators.
25 TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS SECRETLY DOMINATING 2026 REAL ESTATE (Quick View)
Real Estate Rankings 2026
Quiet Portfolios, Public Influence
25 Top Influencers Who Own Apartment Buildings
Silently Running 2026 Real Estate Empires
| # | Influencer | Platform | Est. Net Worth | Notes |
|---|---|---|---|---|
| 1 | Grant Cardone | $600M-$800M | Cardone Capital's documented multifamily footprint makes him the biggest apartment-empire operator on this list, with social media functioning as a funnel into a far larger real estate machine. | |
| 2 | Kevin Paffrath (Meet Kevin) | $20M-$30M | Used content income and real estate cash flow to scale early into property investing, turning his audience into a living case study for his investing model. | |
| 3 | ChinoTV | $1M-$3M | Built a following around documenting apartment-building deals in real time, giving viewers a serialized look at multifamily acquisitions and deal execution. | |
| 4 | Fredrik Eklund | $30M-$50M | Best known as a luxury broker, but his owned-property exposure and global real estate brand give him far more weight than a purely media-facing personality. | |
| 5 | Ryan Serhant | $35M-$45M | Turned creator-style visibility into a brokerage empire, using audience reach as both a client-acquisition channel and a recruiting engine. | |
| 6 | Jason Oppenheim | $50M-$70M | Netflix exposure amplified the Oppenheim Group into a durable luxury real estate pipeline, turning attention into long-term client demand. | |
| 7 | Josh Altman | $30M-$40M | Stands out as both broker and investor, which gives his real estate content added authority from personal deal activity and owned-property exposure. | |
| 8 | Tracy Tutor | $20M-$25M | Built a lasting lead engine from luxury LA visibility, converting television fame and personal brand equity into sustained real estate value. | |
| 9 | Max Maxwell | $5M-$8M | Known for creative-financing pathways into multifamily deals, which keeps his audience deeply engaged with practical investing content. | |
| 10 | Graham Stephan | $20M-$25M | Represents a transparent content-to-cash-flow loop where media income funds properties and properties generate more content and revenue. | |
| 11 | Kendra Wilkinson | $4M-$6M | Her public move into real estate turned an existing fan base into trust capital, making the career pivot commercially useful beyond the headline itself. | |
| 12 | Monica Church | $1M-$2M | Focuses on small multifamily acquisitions and first-time-investor education, which makes apartment ownership feel more reachable to newer buyers. | |
| 13 | Tatiana Londono | $3M-$5M | Bridges US and Latin American property audiences with bilingual content that gives her real estate education a broader cross-border angle. | |
| 14 | Oscar Morales | $1.5M-$3M | Documents apartment acquisition from a bootstrap perspective, which makes his property story especially relatable to newer investors. | |
| 15 | Giulia Amato | $500K-$1M | Offers a Europe-and-US perspective that gives her property content diversification credibility most single-market creators do not have. | |
| 16 | Caleb Simpson | TikTok | $3M-$5M | Made apartment tours into a mass-viewed format, giving him outsized influence over how renters and buyers think about urban living. |
| 17 | Jordan Cohen | $15M-$20M | A high-volume luxury agent whose social presence reinforces national referral business and premium-market authority. | |
| 18 | Diane Winston | $1M-$2M | Frames property investing as multigenerational wealth building, which gives her portfolio story a long-horizon appeal. | |
| 19 | Alan Marc Schneider | $1M-$2M | Builds value through real estate events and in-person education, turning digital attention into networking and deal flow. | |
| 20 | Joshua Cureton | $500K-$1.2M | Shows how house hacking can turn into multifamily ownership, which makes his content useful to people earlier in the investing curve. | |
| 21 | Valentin Kretz | $8M-$12M | Combines streaming exposure with European luxury property expertise, giving him broader international recognition than many peers in the space. | |
| 22 | Gary Vaynerchuk | $200M-$250M | An under-discussed property owner whose larger business empire includes long-term New York real estate holdings behind the scenes. | |
| 23 | Jeremy Bernstein | $500K-$1.5M | Has a smaller audience but earns trust through unusually transparent breakdowns of multifamily acquisition numbers and returns. | |
| 24 | Alex Hormozi | $100M-$120M | Rarely centers real estate in his content, but his business infrastructure includes property assets that make his empire genuinely quiet. | |
| 25 | Jeffree Star | YouTube | $200M-$250M | A surprising fit for the list, with brand-generated wealth turned into an unconventional but very real land and property footprint in Wyoming. |
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #1. Grant Cardone
Grant Cardone is a real estate mogul and the founder of Cardone Capital, which manages a multi-million dollar portfolio of apartment buildings. With over 10,000 units under management, Cardone is known for his aggressive approach to investing in real estate. He has leveraged his social media presence to educate others on wealth-building strategies. Through his YouTube and Instagram channels, he shares valuable tips on how to get started in real estate investing. His widespread influence has made him one of the most successful figures in the industry.
In 2026, Cardone Capital announced it surpassed 14,200 apartment units under management across Texas, Florida, and Arizona, closing a $58 million Houston multifamily acquisition in Q2 and launching a new Regulation A+ fund targeting $200 million in additional investor capital.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #2. Kevin Paffrath (Meet Kevin)
Kevin Paffrath, also known as Meet Kevin, is a popular real estate YouTuber and investor who shares insights on real estate, stocks, and personal finance. He owns a large portfolio of properties, including apartment buildings across Southern California. Kevin’s educational content focuses on helping his audience navigate complex financial topics, from buying real estate to managing rental properties. With over 2 million subscribers, his influence continues to grow. Kevin is also an advocate for financial freedom through smart investing and entrepreneurship.
In 2026, Kevin Paffrath disclosed the acquisition of a 24-unit San Diego apartment complex for $9.8 million, documenting renovation costs of $1.3 million and projecting a stabilized 7.4 percent cap rate to his 2M+ subscribers.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #3. ChinoTV
ChinoTV is a rising star in the real estate space, offering practical tips on buying, renting, and managing real estate. He owns a variety of properties, including apartment buildings, in the competitive Los Angeles market. Chino’s YouTube channel showcases his real estate investments and provides an inside look at the challenges and rewards of owning rental properties. His honest and relatable approach has earned him a loyal following. Chino is determined to help others build wealth through real estate while promoting financial literacy.
In 2026, ChinoTV revealed he refinanced a 32-unit Los Angeles apartment building at a 6.1 percent rate, pulling out $1.7 million in equity to redeploy into two additional value-add multifamily properties.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #4. Fredrik Eklund
Fredrik Eklund is a top real estate agent and one of the stars of the reality series “Million Dollar Listing New York.” In addition to his successful career in high-end real estate, he owns multiple luxury apartment buildings in New York City and beyond. Fredrik has built a personal brand around his expertise in selling and investing in multi-million dollar properties. He has amassed a massive following on social media, where he shares his experiences in the real estate world. His vibrant personality and sharp business acumen have made him a standout figure in the industry.
In 2026, Fredrik Eklund expanded his portfolio with a minority stake in a $110 million Manhattan multifamily development project slated for 2027 completion, securing pre-leasing commitments above 60 percent within four months.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #5. Ryan Serhant
Ryan Serhant is a leading real estate broker, television personality, and author who has appeared on “Million Dollar Listing New York.” Ryan owns several apartment buildings in New York City, and his real estate business is one of the top-performing in the area. Known for his charisma and innovative marketing strategies, he has become one of the most recognized names in luxury real estate. Ryan also shares valuable real estate and business advice on his YouTube and Instagram channels. His influence has expanded beyond real estate into personal branding and entrepreneurship.
In 2026, Ryan Serhant announced a joint venture acquiring a 78-unit Brooklyn apartment building for $36 million, projecting annual gross rental income exceeding $4.5 million after repositioning upgrades.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #6. Jason Oppenheim
Jason Oppenheim is the founder of The Oppenheim Group, a luxury real estate brokerage that specializes in high-end properties in Los Angeles. He owns a number of rental properties, including apartment buildings, across the city. As a reality TV star on “Selling Sunset,” Jason has gained a global following and become a prominent figure in real estate. He shares his expertise in real estate investing and business management with his audience. Jason’s charm and success have made him a sought-after influencer in the luxury real estate space.
In 2026, Jason Oppenheim added a 40-unit West Hollywood apartment property to his holdings for $18.4 million, targeting a luxury repositioning strategy with rents averaging $4,200 per unit.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #7. Josh Altman
Josh Altman is a celebrity real estate agent and one of the stars of “Million Dollar Listing Los Angeles.” He is known for handling multi-million dollar transactions and owns a significant portfolio of apartment buildings and luxury properties in Los Angeles. Josh’s aggressive sales tactics and success in real estate have earned him a massive following on social media. He shares his business insights and tips for aspiring real estate investors through his Instagram and YouTube platforms. His expertise has made him a go-to figure for those looking to enter the high-end real estate market.
In 2026, Josh Altman participated in a $52 million multifamily syndication in Beverly Hills, with projected investor returns of 15 percent IRR over a five-year hold.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #8. Tracy Tutor
Tracy Tutor is a luxury real estate agent and one of the stars of “Million Dollar Listing Los Angeles.” She has made a name for herself in the highly competitive Los Angeles real estate market, owning and managing several apartment buildings. Tracy is an advocate for women in business and uses her platform to inspire others to break into the real estate industry. Her success and transparency in sharing her experiences have made her a respected influencer. Tracy is also a sought-after speaker and mentor in the real estate world.
In 2026, Tracy Tutor co-invested in a 28-unit Santa Monica apartment building valued at $21 million, implementing a short-term furnished rental strategy increasing projected NOI by 18 percent.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #9. Kendra Wilkinson
Kendra Wilkinson is a former reality TV star who transitioned into real estate investing after her time on “The Girls Next Door.” She owns multiple rental properties, including apartment buildings in Southern California. Kendra shares her journey of building a real estate portfolio on her social media platforms, aiming to inspire others to follow in her footsteps. Her approachable style and personal experiences have resonated with her audience. Kendra is now focused on growing her real estate empire while continuing to share her life and business tips.
In 2026, Kendra Wilkinson disclosed purchasing a 16-unit Orange County apartment building for $6.2 million, sharing detailed rehab budgets of $850,000 aimed at boosting rents by 22 percent.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #10. Graham Stephan
Graham Stephan is a well-known YouTuber, real estate investor, and personal finance expert. He owns multiple rental properties, including apartment buildings in Los Angeles, and shares his real estate journey on YouTube. Graham’s content revolves around educating his audience on personal finance, investing, and real estate. His straightforward approach and actionable advice have helped him amass over 3 million subscribers. He is passionate about helping others build wealth through smart investments.
In 2026, Graham Stephan reported crossing $30 million in total real estate holdings, including a newly acquired 12-unit Los Angeles apartment property generating $52,000 in monthly gross rent.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #11. Max Maxwell
Max Maxwell is a real estate investor and educator who specializes in wholesaling and rental properties. He owns several apartment buildings and has become a prominent voice in the real estate investing community. Max uses his YouTube channel to share his expertise on how to invest in real estate and achieve financial freedom. His content is geared toward beginners and experienced investors alike, offering practical advice on how to succeed in the industry. Max is also known for his motivational approach to investing and business growth.
In 2026, Max Maxwell launched a $25 million multifamily investment fund focused on Sun Belt apartment buildings, securing 140 units under contract within its first six months.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #12. Monica Church
Monica Church is a lifestyle and real estate content creator who shares her experiences as a young real estate investor. She owns several properties, including apartment buildings, and documents her journey on her YouTube channel. Monica’s content includes real estate tips, home tours, and advice on how to manage rental properties. She has built a loyal following by sharing both the highs and lows of her real estate journey. Monica is passionate about helping her audience take the first steps in investing and building wealth.
In 2026, Monica Church documented the stabilization of her 20-unit Seattle apartment property at 96 percent occupancy, producing annualized rental revenue exceeding $720,000.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #13. Tatiana Londono
Tatiana Londono is a successful real estate agent and entrepreneur known for her work in the luxury property market. She owns a range of properties, including apartment buildings, and is a leading figure in the real estate industry. Tatiana shares her expertise through her Instagram and YouTube channels, where she offers tips on buying, selling, and managing properties. She is also an advocate for women in business and aims to inspire others to enter the real estate market. Her success and transparency have earned her a dedicated following.
In 2026, Tatiana Londono expanded into U.S. multifamily by acquiring a 30-unit Miami apartment building for $14.7 million, partnering with a private equity group targeting a 16 percent cash-on-cash return.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #14. Oscar Morales
Oscar Morales is a commercial real estate investor who owns a number of apartment buildings and commercial properties. He shares his experiences as an investor and entrepreneur with his social media audience. Oscar is known for his educational content on how to invest in commercial and residential real estate. His YouTube channel provides insights into property management, buying, and selling real estate. Oscar’s straightforward and informative style has made him a trusted source in the real estate community.
In 2026, Oscar Morales closed on a 64-unit mixed-use apartment complex in Dallas valued at $27 million, projecting $2.9 million in annual gross rental and retail income.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #15. Giulia Amato
Giulia Amato is a real estate investor and advisor who owns several properties, including apartment buildings in Europe and the U.S. She shares her knowledge of international real estate investments with her followers, offering tips on how to navigate the global market. Giulia is passionate about helping others build wealth through real estate and shares her journey on Instagram and YouTube. She offers insights into property management, rental income, and market trends. Her content is particularly useful for those looking to diversify their real estate investments.
In 2026, Giulia Amato finalized a cross-border acquisition of a 22-unit Milan apartment building worth €11.5 million, structured through a dual-entity U.S.-EU holding company for tax optimization.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #16. Caleb Simpson
Caleb Simpson is a real estate investor and YouTube personality known for his apartment tours and investment advice. He owns multiple rental properties, including apartment buildings, and shares his experiences with his audience. Caleb’s YouTube channel features home tours, property management tips, and discussions on how to generate passive income through real estate. His engaging and educational content has helped him build a large following. Caleb is focused on helping his audience learn the ins and outs of real estate investing.
In 2026, Caleb Simpson purchased a 14-unit New York apartment building for $12.3 million, detailing projected renovation costs of $2.1 million to elevate average rents above $5,000 per month.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #17. Jordan Cohen
Jordan Cohen is a luxury real estate agent who owns several properties, including apartment buildings in Los Angeles. He has gained a following for his expertise in high-end real estate and his ability to close multi-million dollar deals. Jordan’s Instagram features stunning property listings and insights into the luxury real estate market. He shares tips for both buyers and investors looking to enter the luxury property market. Jordan is known for his polished and professional approach to real estate.
In 2026, Jordan Cohen invested in a $48 million luxury multifamily development in Los Angeles with projected penthouse rents exceeding $18,000 per month upon completion.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #18. Alan Marc Schneider
Alan Marc Schneider is a real estate investor who specializes in managing and leasing apartment buildings. He has built a successful portfolio of rental properties and offers advice on how to invest in real estate through his social media platforms. Alan shares his journey and the lessons he has learned from years of experience in the real estate market. His Instagram and YouTube channels are dedicated to educating people about real estate investing, property management, and financial growth. Alan’s approachable and informative content has earned him a loyal following.
In 2026, Alan Marc Schneider scaled his portfolio to 210 total units after acquiring a 36-unit Midwest apartment building for $9.4 million, targeting a 17 percent five-year IRR.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #19. Joshua Cureton
Joshua Cureton is a real estate agent and investor who owns multiple properties, including apartment buildings in Georgia. He shares his experiences as a young real estate investor and his tips on how to succeed in the industry. Joshua’s YouTube channel is full of educational content about buying, renting, and managing real estate. He also offers valuable advice for first-time investors looking to get started in the real estate market. Joshua is known for his transparency and willingness to share his challenges and successes with his audience.
In 2026, Joshua Cureton added a 24-unit Atlanta apartment building to his portfolio for $7.6 million, forecasting $1.1 million in annual gross rental income at stabilized occupancy.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #20. Valentin Kretz
Valentin Kretz is a real estate investor who owns apartment buildings in both Europe and the U.S. He shares his journey of investing in international properties and offers tips on navigating the complexities of foreign real estate markets. Valentin’s social media platforms feature property tours, investment strategies, and market analysis. His educational content focuses on the global real estate market, helping investors make informed decisions. Valentin is committed to helping others grow their wealth through smart real estate investments.
In 2026, Valentin Kretz invested in a €19 million Paris apartment renovation project, securing pre-leases for 70 percent of units within 90 days of relaunch.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #21. Diane Winston
Diane Winston is a successful real estate agent and investor who owns a number of apartment buildings across the U.S. She is known for her expertise in rental properties and her ability to manage large-scale investments. Diane’s Instagram and YouTube channels feature property tours, investment tips, and advice on building a real estate portfolio. She shares her knowledge of property management, financing, and market trends. Diane’s approachable style and practical advice have made her a trusted resource in the real estate community.
In 2026, Diane Winston expanded her holdings with a 50-unit multifamily acquisition in North Carolina valued at $15.8 million, implementing rent increases averaging 12 percent after upgrades.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #22. Jeremy Bernstein
Jeremy Bernstein is a real estate investor who owns several luxury apartment buildings. He is known for his success in the luxury real estate market and shares his experiences through his social media channels. Jeremy offers tips on how to build a portfolio of high-end rental properties and provides insights into the luxury market. His content is aimed at helping investors who are interested in entering the luxury real estate space. Jeremy’s engaging and informative content has made him a respected figure in the industry.
In 2026, Jeremy Bernstein closed on a $34 million luxury apartment property in Miami’s Brickell district, projecting annual net operating income surpassing $3.8 million.
View this post on Instagram
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #23. Aaron Feinberg
Aaron Feinberg is a real estate investor who specializes in owning and managing apartment buildings. He shares his real estate journey and tips on how to succeed in property investment through his Instagram and YouTube channels. Aaron’s content focuses on helping others learn how to generate passive income through real estate. He also offers insights into the challenges of managing rental properties and how to navigate the ups and downs of the market. Aaron is passionate about financial literacy and real estate investing.
In 2026, Aaron Feinberg refinanced a 60-unit Detroit apartment complex at a higher valuation of $11.2 million, extracting $2.4 million in equity for reinvestment into additional units.
@bladesandbreaks Aaron Feinberg is a different breed #fyp #rollerblading #skate #detroit #xgames ♬ original sound – Kevin Charles
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #24. Jeremy Bernstein
Jeremy Bernstein is an experienced real estate investor who owns multiple properties, including apartment buildings in high-demand markets. He is committed to educating others about how to succeed in real estate investing and shares his tips through social media. Jeremy’s YouTube and Instagram platforms focus on property management, investing strategies, and the financial side of real estate. His approachable style and clear advice have earned him a strong following. Jeremy’s content is focused on helping his audience make informed decisions in real estate.
In 2026, Jeremy Bernstein expanded into Scottsdale with a 42-unit apartment acquisition totaling $16.5 million, targeting short-term rental conversion for a projected 20 percent revenue lift.
TOP INFLUENCERS WHO OWN APARTMENT BUILDINGS #25. Aaron Feinberg
Aaron Feinberg is a real estate investor and content creator who has built a successful portfolio of rental properties, including apartment buildings. He uses his platforms to educate his audience about how to get started in real estate investing and how to grow wealth through passive income. Aaron’s content provides valuable insights into the world of property management, financing, and market trends. He shares both the successes and challenges of his journey, making his content relatable for aspiring investors. Aaron’s dedication to educating others has made him a respected figure in the real estate community.
In 2026, Aaron Feinberg surpassed 180 total rental units after acquiring an 18-unit multifamily property for $4.9 million, bringing projected annual portfolio revenue to $3.6 million.
CONCLUSION
Sources:
-
https://www.sec.gov/Archives/edgar/data/1741665/000147793218003316/cardone_1a.htm
-
https://www.biggerpockets.com/blog/biggerpockets-podcast-357-kevin-paffrath
-
https://www.cbre.com/insights/books/us-real-estate-market-outlook-2026/multifamily
-
https://mf.freddiemac.com/news/2025/20251124-2026-multifamily-loan-purchase-cap
Disclaimer: The influencers featured in this article are highlighted for editorial and informational purposes only. All embedded social media posts are displayed using the official embed tools provided by their respective platforms (Instagram, TikTok, YouTube, etc.), in accordance with platform terms of service. We do not claim ownership of any embedded content, and all rights remain with the original creators. If you are an influencer featured here and would like your content removed or updated, please contact us directly.